How can small to medium-sized businesses in the UAE compete with larger corporations in terms of employer branding?

Small to medium-sized businesses (SMEs) in the United Arab Emirates can effectively compete with larger corporations in employer branding by leveraging their unique strengths and implementing targeted strategies. Here are some actionable insights for UAE-based SMEs to enhance their employer brand: Emphasize local expertise and cultural understanding: Highlight your deep knowledge of the UAE market and cultural nuances. This local expertise can be a significant advantage over multinational corporations. Showcase a personalized work environment: Promote the close-knit, family-like atmosphere that SMEs often offer. In the UAE's relationship-oriented culture, this can be highly appealing to potential employees. Leverage social media and digital platforms: Utilize platforms like LinkedIn, Instagram, and Twitter to showcase your company culture and employee experiences. According to a study by Bayt.com, 80% of MENA professionals use social media in their job search. Offer unique perks and benefits: Consider providing benefits that align with UAE's culture and lifestyle, such as flexible working hours during Ramadan or extended paternity leave. Collaborate with local universities: Partner with UAE universities for internships and graduate programs. This can help build your employer brand among young talent. Highlight growth opportunities: Emphasize the potential for rapid career progression and skill development in a smaller, dynamic organization. Focus on Emiratization: Showcase your commitment to hiring and developing local talent, aligning with the UAE's Emiratization initiative. Create employee advocacy programs: Encourage your employees to share their positive experiences on social media and professional networks. Participate in industry events and awards: Gain visibility by participating in UAE business events and applying for employer awards like the Dubai Human Development Award. Highlight your company's impact: Demonstrate how employees can make a tangible difference in a smaller organization, contributing to the UAE's vision and economic growth. To illustrate the importance of employer branding for SMEs in the UAE, consider this data: Aspect Impact on UAE SMEs Employee Retention SMEs with strong employer brands report 28% lower turnover rates Cost-per-Hire Effective employer branding can reduce hiring costs by up to 50% Candidate Quality 78% of job seekers consider employer brand before applying By implementing these strategies, SMEs in the UAE can create a compelling employer brand that attracts top talent, even when competing with larger corporations. Remember, authenticity is key – showcase your unique culture and values to stand out in the competitive UAE job market.

How can companies in the UAE measure the effectiveness of their employer branding efforts?

Measuring the effectiveness of employer branding efforts is crucial for companies in the United Arab Emirates to ensure their strategies are yielding positive results. Here are several key metrics and methods that UAE businesses can use to evaluate their employer branding success: Employee Satisfaction and Engagement Surveys: Regularly conduct anonymous surveys to gauge employee satisfaction, engagement, and alignment with company values. In the UAE's multicultural workplace, ensure these surveys are available in multiple languages to capture accurate feedback from diverse workforce. Applicant Quality and Quantity: Monitor the number and quality of job applications received. An increase in high-caliber applicants from top UAE and international universities can indicate a strong employer brand. Employee Retention Rates: Track retention rates across different departments and levels. In the competitive UAE job market, a high retention rate can signify a strong employer brand that keeps employees loyal. Social Media Engagement: Analyze the engagement on company social media profiles, particularly on platforms popular in the UAE like LinkedIn, Instagram, and Twitter. Look at metrics such as followers, likes, shares, and comments on employer branding content. Glassdoor and Other Review Sites: Monitor employee reviews and ratings on platforms like Glassdoor. In the UAE, also check local job portals like Bayt.com or GulfTalent for company reviews. Time-to-Hire and Cost-per-Hire: Measure how quickly positions are filled and the associated costs. A strong employer brand typically reduces both metrics. Offer Acceptance Rate: Track the percentage of job offers accepted. A high acceptance rate in the competitive UAE job market indicates an attractive employer brand. Employee Referrals: Monitor the number and quality of employee referrals. In the UAE's relationship-oriented culture, a high referral rate suggests employees are proud to be associated with the company. Employer Brand Awareness: Conduct market research to measure brand awareness among target talent pools. This is particularly important in the UAE's diverse workforce to ensure your brand resonates across various cultural backgrounds. External Recognition: Track awards and recognition received, such as 'Top Employer in UAE' or industry-specific accolades. These can be powerful indicators of a strong employer brand in the region. To effectively measure these metrics, companies in the UAE should: Establish baseline measurements before implementing new employer branding strategies Set specific, measurable goals aligned with overall business objectives Use HR analytics tools to track and analyze data over time Regularly benchmark against industry standards and competitors in the UAE market Adjust strategies based on the insights gained from these measurements By consistently monitoring these metrics, UAE companies can gain valuable insights into the effectiveness of their employer branding efforts and make data-driven decisions to enhance their appeal as employers in this dynamic and competitive market.

How does company culture influence an organization's employer brand in the UAE?

Company culture plays a pivotal role in shaping an organization's employer brand, particularly in the dynamic and diverse business landscape of the United Arab Emirates. In the UAE, where a multicultural workforce is the norm, a strong company culture can be a significant differentiator in attracting and retaining top talent. Here's how company culture influences employer branding in the UAE: Attracting Talent: A positive and well-defined company culture acts as a magnet for potential employees. In the competitive UAE job market, professionals are increasingly looking for workplaces that align with their values and offer a supportive environment. Employee Retention: A strong culture fosters loyalty and reduces turnover. This is crucial in the UAE, where employee retention can be challenging due to the transient nature of the expatriate workforce. Brand Ambassadorship: Employees who resonate with the company culture are more likely to become brand ambassadors, promoting the organization through word-of-mouth and social media. This is particularly effective in the UAE, where personal connections and recommendations hold significant weight. Performance and Productivity: A positive culture can boost employee engagement and productivity. In the UAE's fast-paced business environment, this can translate to improved organizational performance and a stronger employer brand. To leverage company culture for a strong employer brand in the UAE, organizations should consider the following strategies: Embrace Diversity: Celebrate the multicultural nature of the UAE workforce by fostering an inclusive environment that respects various cultural backgrounds. Align with Local Values: Incorporate elements of Emirati culture and values, such as hospitality and respect for tradition, into the company culture to resonate with both local and expatriate employees. Promote Work-Life Balance: With the UAE government's focus on happiness and well-being, companies that prioritize work-life balance in their culture can significantly enhance their employer brand. Emphasize Innovation: Given the UAE's push towards becoming a global innovation hub, cultures that encourage creativity and forward-thinking can be particularly attractive to talent. Showcase Corporate Social Responsibility (CSR): Engage in CSR activities that align with UAE's national priorities, such as sustainability and community development, to strengthen the employer brand. According to a 2022 survey by Bayt.com, 88% of professionals in the UAE consider company culture a crucial factor when choosing an employer. Furthermore, LinkedIn's 2021 Global Talent Trends report highlighted that companies with a strong culture saw a 4x increase in revenue compared to those without. In conclusion, company culture is not just an internal matter but a critical component of an organization's employer brand in the UAE. By cultivating a positive, inclusive, and aligned culture, companies can significantly enhance their ability to attract, retain, and engage top talent in this competitive market.

Top Employer Branding Agencies in the United Arab Emirates

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Top Featured Employer Branding Agencies

EVERNINE
4.9
(14 reviews)
Consult. Connect. Create.
Highly recommended
Top awarded
Die EVERNINE steht als mehrfach ausgezeichnete strategische Kommunikationsberatung und Full-Service Agentur für effektive Next-Level-Kommunikation und innovative Marketing Services. Wir beraten unsere Kunden strategisch, ermöglichen die digitale Transformation von Marketing, Sales, PR & HR und bieten ein großes Portal- & Verlagsnetzwerk für effektivem KPI-getriebene Kampagnen. Schwerpunkte liegen in unserem Branchen-Know-How, in unserem großen Technologie-Stack, in der kosteneffizienten Vernetzung von Kommunikationsdisziplinen sowie dem Service, sämtliche Agenturleistungen auch dauerhaft auszulagern. Gemäß unserem Leitsatz „Consult. Connect. Create“ findet unsere Betreuung via „One Voice“ statt. Sie entscheiden – Wir stehen als Beratung an Ihrer Seite oder als umsetzungsstarke 360°-Agentur. Mit uns setzen Sie auf eine zukunftsweisende Digitale Kommunikationsberatung, während auf Ihren Wunsch hin unsere angebundene Full-Service-Agentur alle benötigten Leistungen mitliefert. Sie erwartet gleichermaßen dauerhafte technologische und kreative Unterstützung, optional im Outsourcing-Modell. Transformieren und vernetzen Sie mit uns Ihr Marketing, PR, Sales & HR, intern wie extern.
Looking for work in Employer Branding
Located in Munich, Germany
From €1,000 for Employer Branding
Worked in Management Consulting (+19)
Speaks English, Chinese(+3)
51-200 members
Generator Design Agency
5
(12 reviews)
Generating digital, physical and human experience
A strategic branding agency crafts brand stories by converting cultural insights into human experience. We come up with strong and distinct brand identities based on design thinking processes. Comprehensive guidance for the entire design process to spell out exactly what you need. Digital UI/UX Design/ Front-End Development/ App Design/ Web Design/ Interaction/ 3D modeling/ Info Graphic/ Generative Design/ Data Visualization/ App design/ Prototype Physical Retail/ Packaging design/ Product Design /Additive Manufacturing/ 3D printing/ Event & Exhibition Design Human experience Brand Story Telling/ Design Thinking/ 4D Process/ Brand Strategy/ Design Research/ Creative Orientation/ Brand Essence/ Design Concept/ Logo Design/ Visual Identity/ Copy Writing/ Brand Experience/ Design Developments Our generators are experienced integrated teams brought up in multidisciplinary culture to support your business passion to be heard and understood, with a wide range of interaction experience and prototype skills that will help you achieve a valuable investment with a meaningful brand experience. Website: www.thegenerator.co Email: Hello@thegenerator.co
Looking for work in Employer Branding
Located in Heliopolis, Egypt (+2)
From €1,000 for Employer Branding
Worked in Non-profit (+20)
Speaks English, Arabic
11-50 members
Intcore
4.8
(11 reviews)
Developing Your Business Idea into a Magnificent and User-Friendly Software Solution
Recommended
Top awarded
Company Overview: Intcore is a top-tier digital solutions company, dedicated to bringing businesses to the digital world with a team’s experience exceeding 20 years. Intcore delivers a broad range of innovative services and products designed to elevate your digital presence and drive impactful transformation. We Guarantee: On-Time delivery Money-back guarantee Results-oriented solutions Effective long-term partnerships Transparent communication Expert consultation Area of expertise/industry focus: Real Estate, Hospitality, Sporting Clubs, Banks, Fintech, Digital transformation, E-commerce, Events sector, Education, Healthcare and more Our Services: Mobile App Development Digital Marketing SEO optimization Website development Web Application Development UI/UX design UX analysis Technical consultation Hosting & Servers E-Commerce Mobile App & Website (Native Development Product) DevOps Services We also offer our own products like: Event Management Application and System E-Commerce Mobile Application & E-Commerce Website Content management system (CMS)
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates (+1)
From €1,000 for Employer Branding
Worked in Banking & Financials (+17)
Speaks English, Arabic(+1)
51-200 members
Hive Studio
5
(1 review)
We Splash creativity form ideas to completion
Top awarded
Hive-Studio proudly worked with more than 200 clients with different needs in our five areas of expertise, including 2D & 3D Motion Graphics, full digital services & video production as corporate videos, commercials as well as enjoyable and informative full documentaries. In addition to the transaction of all other media-related production services efficiently and passionately in the market. Until we have become one of the leading companies in the Middle East, starting by assessing your business needs; we recommend the blend of services that Hive-Studio can provide to fulfill those needs professionally and creatively. Hive-Studio grants affordable, cost-effective, targeted audience and easy audience engagement wide coverage and more Interactive Better ROI Return of Investment and ROT Return of Time. Best branding informative, easy to track and measure conversion at Hive-Studio World. The market value of your company also depends upon the way your company is introduced to the public. This is where Hive-Studio plays a prominent role. It is indeed an essential part of any company and many companies spend a fortune trying to get the best ad agencies to work with them to get the best launch possible into the market. Our List of international clients includes: Toyota - Red bull Nido - Schneider - Philips -world bank - Dunkin donuts- National Geographic - TEDx - HSBC - L'oreal - Sudocrem- Novartis- LaFarge-GIZ- UNDP
Looking for work in Employer Branding
Located in Giza, Egypt
From €1,000 for Employer Branding
Worked in Beauty (+11)
Speaks English, Arabic
51-200 members

All Employer Branding Consultants in the United Arab Emirates

The Portal Agency
5
(10 reviews)
Marketing Consulting
Highly recommended
The Portal is a Global Marketing Consultant and Software Development Agency located in New York, Dubai, Munich and Cairo with a core focus on creative, content, technology & e-commerce. We help brands create amazing assets and provide the distribution platforms to tell their story and engage with their customers. We offer a suite of services and products, from large-scale e-commerce solutions to content creation for digital campaigns. Some of our core services include: mobile application development website development, web design, e-commerce, digital marketing & SEO, content creation, and branding. We partner with clients in various industries such as: fashion, tourism, luxury, finance, food and beverage, lifestyle, technology, government, entertainment, etc.… We’re a team of curious people that share a passion for creating digital experiences that generate greater results .. We are Your Fastest Portal to SUCCESS!
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates (+2)
From €1,000 for Employer Branding
Worked in Toys (+31)
Speaks English, Arabic
11-50 members
Generator Design Agency
5
(12 reviews)
Generating digital, physical and human experience
A strategic branding agency crafts brand stories by converting cultural insights into human experience. We come up with strong and distinct brand identities based on design thinking processes. Comprehensive guidance for the entire design process to spell out exactly what you need. Digital UI/UX Design/ Front-End Development/ App Design/ Web Design/ Interaction/ 3D modeling/ Info Graphic/ Generative Design/ Data Visualization/ App design/ Prototype Physical Retail/ Packaging design/ Product Design /Additive Manufacturing/ 3D printing/ Event & Exhibition Design Human experience Brand Story Telling/ Design Thinking/ 4D Process/ Brand Strategy/ Design Research/ Creative Orientation/ Brand Essence/ Design Concept/ Logo Design/ Visual Identity/ Copy Writing/ Brand Experience/ Design Developments Our generators are experienced integrated teams brought up in multidisciplinary culture to support your business passion to be heard and understood, with a wide range of interaction experience and prototype skills that will help you achieve a valuable investment with a meaningful brand experience. Website: www.thegenerator.co Email: Hello@thegenerator.co
Looking for work in Employer Branding
Located in Heliopolis, Egypt (+2)
From €1,000 for Employer Branding
Worked in Non-profit (+20)
Speaks English, Arabic
11-50 members
Dot IT
4.5
(11 reviews)
FULL-SERVICE DIGITAL MARKETING AGENCY WITH 20 YEARS OF INDUSTRY EXPERIENCE
Dot IT is a leading full-service digital marketing agency since 2003. We offer branding, graphic design, web design, web development, SEO, e-commerce solutions, UI/UX, Google Ads, social media marketing, content creation, and marketing automation. Our passion is building digital experiences for clients across the globe (USA, EU, and the Middle East). We help small and medium-sized businesses to grow their business by increasing the leads and sales generated from their websites through ROI-focused digital marketing services. Our journey started in 2003 in Egypt. Over the years, we built the skills and expertise that qualified us to be digital partners for many companies in Egypt and the Gulf region. In 2020, we opened our Estonia office, Dot IT OÜ , to support our digital growth strategy in Europe and The United States. The newest addition is our office in Dubai, Dot IT FZCO, as of 2023! Now all businesses from UAE that want to reach their prosperity quickly can reach out to us! We are global, we are there whenever and wherever you need us! We know how challenging it can be to find the right agency for your digital needs. At Dot IT, we commit to one goal above all others: 100% client satisfaction. Our team of web designers, developers, and marketers uphold the highest standards for project planning and execution; We are committed to building the perfect solution for your business growth on time and on budget. When we create a solution, we offer a WOW experience for your audience. What distinguishes us is how to develop solutions that work with your strategy to achieve your success. If you are looking for a team of designers & developers who can translate your vision into reality, look no further than Dot IT.
Looking for work in Employer Branding
Located in Heliopolis, Egypt (+2)
From €1,000 for Employer Branding
Worked in Industrial Goods & Services (+20)
Speaks English, Arabic
11-50 members
Novicom Marketing Group®
4.9
(31 reviews)
We convert intelligent strategies into winning campaigns & engaging content. 🚀
Recommended
Top awarded
Novicom Marketing Group is a creative and data-driven marketing agency by ex-Googlers. 🚀 Our teams combine creativity, design, knowledge from data, and smart strategies into winning campaigns & engaging content for companies like McDonald's , Tomorrowland , Filling Pieces , Four Seasons Hotels & Resorts , Hisense , Nike , MOJO , and Justddiggit . We work with start-ups, scale-ups, small and medium-sized companies, leading brands, non-profit, and government organizations. STRATEGIES & CREATION We create marketing strategies for ambitious brands and execute these strategies. Our specialists combine creativity, data, technology, and stories into a strategic plan. We make things happen, from brand strategy or identity to content creation, social media management, and advertising. We create and promote engaging content at the highest level. We combine all our different areas of expertise for our customers. DATA & TECHNOLOGY Out digital natives have a deep-rooted passion for data-driven content and advertising. We collect, organize, analyze, and enrich data. We make data connections, and we make use of marketing automation, machine learning, predictive analytics, BI, and AI. We make the customer journey visual and apply different attribution models to make decisions about investments, content, channels, and campaign settings. CAMPAIGNS & INSIGHTS We help to get brands and people moving with branding, sales, loyalty, engagement, lead generation, and awareness campaigns. Goals are achieved through growth hacking, smart bidding, and optimized content distribution. With our real-time dashboard, a clear overview of all data insights can be seen and compared at any time. Our ultimate goal: zero friction marketing campaigns.
Looking for work in Employer Branding
Located in Tilburg, Netherlands (+1)
From €1,000 for Employer Branding
Worked in Entertainment & Events (+24)
Speaks English, Arabic(+4)
11-50 members
Intcore
4.8
(11 reviews)
Developing Your Business Idea into a Magnificent and User-Friendly Software Solution
Recommended
Top awarded
Company Overview: Intcore is a top-tier digital solutions company, dedicated to bringing businesses to the digital world with a team’s experience exceeding 20 years. Intcore delivers a broad range of innovative services and products designed to elevate your digital presence and drive impactful transformation. We Guarantee: On-Time delivery Money-back guarantee Results-oriented solutions Effective long-term partnerships Transparent communication Expert consultation Area of expertise/industry focus: Real Estate, Hospitality, Sporting Clubs, Banks, Fintech, Digital transformation, E-commerce, Events sector, Education, Healthcare and more Our Services: Mobile App Development Digital Marketing SEO optimization Website development Web Application Development UI/UX design UX analysis Technical consultation Hosting & Servers E-Commerce Mobile App & Website (Native Development Product) DevOps Services We also offer our own products like: Event Management Application and System E-Commerce Mobile Application & E-Commerce Website Content management system (CMS)
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates (+1)
From €1,000 for Employer Branding
Worked in Banking & Financials (+17)
Speaks English, Arabic(+1)
51-200 members
Ninja Promo: A Subscription-Based Marketing Agency
5
(34 reviews)
Crystal-clear hourly billing and hundreds of marketing and creative experts at your disposal.
Recommended
Top awarded
Want to give your brand a boost in visibility, traffic, conversions, sales, and ROI? Take a look at our free marketing plan right here: https://ninjapromo.io/contact We're NinjaPromo and we're obsessed with helping brands like yours scale their marketing without the pain of hiring freelancers or dealing with detached agencies. As a Marketing-as-a-Service (MaaS) company, we’re your one-stop-shop for all things digital marketing. We give you access to the top 1% of marketers and creatives worldwide all for one monthly fee. We lift your brand higher with our multi-channel marketing, branding, and all things creative design. We're passionate about building brand identities, creating visually stunning content, and using the best and the latest tools and techniques to get your brand out there. We know how to make your social media buzz, get your SEO on point, create ads that actually get clicked, reach out to influencers, write emails that get opened, handle your PR, produce videos that tell your story, and design and develop websites that visitors love. And that's just scratching the surface. Here’s a snapshot of our services: SEO PPC SMM Influencer Marketing Email Marketing PR UX/UI Content Creation If you want to join the 250 ambitious brands that are already jump-starting their growth with our subscription-based model, then have a chat with our team today.
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates (+4)
From €1,000 for Employer Branding
Worked in Banking & Financials (+22)
Speaks English
201-500 members
Praxis Advertising
4.8
(6 reviews)
25 Years of Innovating Brands Across Physical & Digital Spaces
Recommended
Top awarded
Praxis Advertising is a leading full-service agency based in Dubai. We specialize in Branding, Integrated Communication, Space and Environment Design, and Digital Marketing. Established as a traditional advertising agency, Praxis has evolved with the changing media and design landscape over the past 25 years, consistently transforming businesses into powerful brands. Our success is driven by a client-first approach that prioritizes collaboration. We ensure long-term partnerships with clients across diverse industries. Our portfolio includes well-known brands such as Pirelli, Cadillac, Chevrolet, Kawasaki, GEMS Education, Huawei, Medcare, and many more from education, retail, healthcare, and finance. At the core of Praxis is a dedication to creativity and innovation. We leverage the latest technologies, including AI-driven tools, to stay ahead of market trends and deliver performance marketing and lead generation solutions that drive measurable results. We take pride in crafting brand stories deeply rooted in human insights, ensuring each campaign resonates with its target audience. As we continue to grow, our focus remains on expanding within the GCC by 2025 while helping our clients achieve lasting impact through strategic thinking, cutting-edge technology, and a collaborative approach that sets us apart in the market. At Praxis, we don’t just create campaigns—we shape experiences that transform businesses into brands that leave a lasting impression.
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates (+1)
From €1,000 for Employer Branding
Worked in Hospitals & Healthcare (+10)
Speaks English, Arabic(+1)
11-50 members
créo
4.6
(4 reviews)
Your Growth Partner
Recommended
Top awarded
As one of the UAE's leading growth partners in strategic marketing, créo excels in shaping business models across B2G, B2G2C, B2B, and B2C landscapes. We leverage our deep expertise in marketing, communications, data, and advertising to ré-engineer impactful experiences. By integrating trend research, brand insights, market analysis, and a comprehensive suite of services, we empower brands, institutions, and individuals. Our goal is to not only deliver services but to enable our clients to fully understand their market reality, optimise their data, and drive meaningful growth.
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates
From €1,000 for Employer Branding
Worked in Government & Administration (+4)
Speaks English, Arabic(+4)
11-50 members
RHILLANE Marketing Digital
4.9
(117 reviews)
Grow Big, Grow Right.
Highly recommended
Top awarded
Chez RHILLANE Marketing Digital, nous ne faisons pas que promouvoir votre marque : nous révélons tout son potentiel. En tant qu'agence de marketing digital 360°, nous avons accompagné plus de 615 clients à travers le monde, généré +50 millions de dollars de chiffre d’affaires pour nos clients, et géré +15 millions de dollars en budgets publicitaires. Avec des bureaux à la fois au Maroc et en Californie, aux États-Unis, nous sommes fiers de servir une clientèle internationale en apportant des solutions personnalisées et performantes. Des résultats qui parlent d’eux-mêmes. Avec 280 clients Meta Ads, +80% de nos campagnes affichant un ROAS supérieur à 7, et un taux de satisfaction de 96%, nous transformons les ambitions de nos clients en succès mesurables. Nos services vont de la création de sites web élégants et intuitifs, au SEO qui propulse vos classements, en passant par des campagnes publicitaires Meta, Google, et TikTok ultra-ciblées. Chaque stratégie est conçue pour capter l’attention, générer des conversions, et fidéliser vos clients. RHILLANE Marketing Digital est bien plus qu’une agence digitale : nous sommes votre partenaire de croissance. Grâce à nos outils de pointe, notre créativité audacieuse et une expertise ancrée dans les données, nous accompagnons nos clients pour surmonter leurs concurrents et atteindre des sommets. Rejoignez les entreprises qui ont déjà transformé leur présence en ligne avec nous. Votre succès commence ici.
1 work in Employer Branding
Located in Dubai, United Arab Emirates (+2)
From €1,000 for Employer Branding
Worked in Legal Services (+18)
Speaks English, Arabic(+2)
11-50 members
Emirates Graphic
5
(17 reviews)
Award-winning Digital Agency
Highly recommended
Emirates Graphic is a leading digital agency headquartered in Dubai, and we are proud to be an award-winning agency with a proven track record of success. At Emirates Graphic, we specialize in enhancing our clients' online presence through our expertise in designing beautiful, user-friendly websites, and mobile applications. Additionally, we help our clients boost their online visibility through comprehensive online marketing strategies. Our commitment to providing innovative and original products has led us to become a leading market player in 2023 and beyond. At the core of our business philosophy is our belief in building strong, long-term relationships with our clients. We understand that our clients' success is our success, and we strive to deliver exceptional results by working collaboratively with our clients. Our talented employees are our greatest asset, and we are committed to providing a supportive work environment that empowers them to make independent decisions and grow with the company. We are proud to have worked with some of the largest firms in the GCC region, particularly in the UAE and Saudi Arabia. At Emirates Graphic, we are dedicated to achieving greatness together with our clients, and we are confident that our focus on innovation, originality, and client satisfaction will continue to set us apart as a leader in the industry.
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates
From €1,000 for Employer Branding
Worked in E-commerce (+12)
Speaks English, French(+1)
51-200 members
ORIGIN
4.9
(29 reviews)
EMERGE, DISRUPT, EVOLVE
Highly recommended
Top awarded
🌟 Transforming Brands through strategy & design 🏆 Award-winning websites & mobile apps 📈 Performance marketing for ROI optimization 💼 HubSpot Partner Click on see more 👇 At ORIGIN, we specialize in elevating brand experiences through a unique combination of technology and design, creating meaningful connections between brands and their customers. We are proud of our award-winning websites that redefine digital presence, and our performance-driven marketing strategies that focus on maximizing ROI through advanced marketing automation techniques. As a HubSpot Partner, we leverage the latest tools to enhance customer journeys, ensuring every interaction delivers measurable impact. Connect with us to experience the future of brand experience. 📧 Contact: info@origin.global 🌐 Website: www.origin.global
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates (+3)
From €3,000 for Employer Branding
Worked in Telecommunications (+21)
Speaks English, Arabic(+1)
51-200 members
Dagwood Advertising & Producing LLC
4.7
(1 review)
Unleashing Brand Potential, One Experience at a Time
We're a collective of passionate minds with expertise in communications planning, innovative consumer engagement, branding, and experiential marketing. We leverage our diverse skill sets to craft unique experiences that resonate with your audience and propel your brand forward. Our service pillars cover: Branding : We build strong brands from the inside out by crafting compelling narratives that connect with your audience. Activation : We design interactive experiences that spark meaningful connections and drive customer acquisition. Event : From seamless planning to flawless execution, we ensure your event leaves a lasting impression. Media : We navigate the ever-evolving media landscape to strategically place your brand in the right places.
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates
From €1,000 for Employer Branding
Worked in Logistics & Supply Chain (+5)
Speaks English, Arabic(+2)
11-50 members
intouch mena
4.9
(5 reviews)
to be and to stay
Recommended
Top awarded
We weren't born a giant agency, but a spark of passion. A group of digital ninjas, united by the thrill of crafting innovative solutions . We saw the ever-evolving digital landscape not as a maze, but as a challenge to be conquered with strategic brilliance . And so, intouch was born – a collaborative force where social media wizards dream up viral campaigns, e-commerce strategists unlock profitable growth, and media mavericks negotiate unbeatable placements, all guided by a data-driven strategy that's the heart of everything we do. Why do we do it? We believe every brand deserves a digital dream team . A team that doesn't just talk data, but translates insights into actionable strategies that deliver real results. Whether you're a regional powerhouse or a global icon, we tailor our approach to exceed your expectations . Our journey has been fueled by a relentless pursuit of excellence . Today, we're a team of passionate specialists, working in tandem to conquer the digital world for our clients. We're not just about ticking boxes; we're about building partnerships and igniting success stories . Ready to join us? Let intouch be your strategic partner in digital domination. We'll transform your brand's presence and unlock its full potential. Reach out to us by email on info@intouchmena.com or by phone : Lebanon: (+961) 4 444 097 / 98 Qatar: (+974) 4434 1021 UAE: (+971) 50 146 8450 KSA: (+966) 56 642 5310
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates (+4)
From €1,000 for Employer Branding
Worked in Food (+11)
Speaks English, Arabic(+1)
11-50 members
Expiey
4.8
(31 reviews)
Marketing digital que genera negocio.
Highly recommended
Top awarded
Desde 2013, en EXPIEY nos hemos dedicado a transformar desafíos en resultados. Nacimos como una Start-Up con un propósito claro: brindar soluciones de marketing digital efectivas y personalizadas para PYMES y multinacionales que buscan destacar en un mercado cada vez más competitivo. Nuestra misión no es solo trabajar con nuestros clientes, sino construir relaciones estratégicas que impulsen su crecimiento. Nos enorgullece haber ayudado a cada uno de nuestros 26 clientes actuales a alcanzar y superar sus metas digitales, con un enfoque en calidad y atención personalizada. En un sector donde muchas agencias priorizan la cantidad, nosotros optamos por algo diferente: calidad antes que cantidad. Por eso, hemos establecido un compromiso firme de no gestionar más de 30 clientes a la vez, asegurando un servicio de excelencia y resultados medibles. Si buscas una agencia que no solo sea tu proveedor, sino tu aliado en el camino hacia el éxito, EXPIEY es para ti.
Looking for work in Employer Branding
Located in Madrid, Spain (+7)
From €1,000 for Employer Branding
Worked in Industrial Goods & Services (+10)
Speaks English, Arabic(+1)
11-50 members
Big Move Agency
4.9
(5 reviews)
Gey Ready for Your Next Move
Top awarded
Big Move is simply a group of cool, nerdy fellows who use creativity, art, and numbers to make sure your story gets heard. We use these elements and our magic to create something amazing that takes you to a whole new level, it moves your audience and allows you to take the next Big Move toward expanding your brand.
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates (+3)
From €1,000 for Employer Branding
Worked in Food (+28)
Speaks English, Arabic
51-200 members
Likewater Branding Services LLC
4.7
(4 reviews)
fluid strategies, dynamic results
Recommended
360 degrees advertising & marketing services company. An independent Creative Company Specialists in brand development and communications Providers of boutique-style strategic solutions Experienced in providing solutions on a global scale A company that is growing organically An impressive track record of acquisitions A team that’s easy to work with Minimal contact persons for an easier, simpler flow of communication
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates
From €3,000 for Employer Branding
Worked in Hospitals & Healthcare (+7)
Speaks English
11-50 members
Adapts Media
4.9
(17 reviews)
The Right Agency For Your Digital Marketing Needs
Highly recommended
Top awarded
Adapts Media is a creative marketing agency specializing in curating multi-pronged marketing strategies. Our experts will help you discover the best opportunities and execute campaigns to drive higher ROI for your business.
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates (+3)
From €1,000 for Employer Branding
Worked in Restaurants (+20)
Speaks English, Arabic(+5)
51-200 members
L'Alchimiste
4.9
(8 reviews)
Agence de communication et publicité : Conseil en communication, branding et création Packaging.
Highly recommended
Top awarded
Il y a 15 ans, L'Alchimiste est née d'une ambition claire : repousser les limites du branding et de la communication. Petite par sa taille, mais gigantesque par ses idées, notre agence 360° out of the box transforme chaque projet en une véritable quête d'excellence. Chez nous, il ne s'agit pas seulement de répondre à vos besoins, mais d'anticiper vos attentes et d'élever vos ambitions. Vous voulez des résultats ? Nous sommes là pour les livrer. Pas de discours inutile, pas de demi-mesures. Notre équipe agile et intuitive capte rapidement l'essence de vos projets, et grâce à notre mantra du *« Zéro bullshit »*, nous vous apportons des solutions efficaces, adaptées et orientées ROI. À L'Alchimiste, chaque jour est un défi que nous relevons avec passion. Réactivité, innovation et adaptabilité ne sont pas que des mots : ce sont nos moteurs. Que ce soit pour une urgence marketing ou une refonte globale de votre marque, nous agissons vite et bien, tout en plaçant l'audace et la créativité au cœur de chaque action. Nos domaines d'expertise : - BRANDING & DESIGN GRAPHIQUE Création d’identités visuelles uniques et mémorables, reflet de votre vision. - PACKAGING STRATÉGIQUE De l'étude à la réalisation, nous faisons du packaging un atout clé de votre marque. - STRATÉGIE DIGITALE Social media, web et mobile : nous alignons innovation et performance. - COMMUNICATION GLOBALE Conseil marketing et plans de communication pour impacter tous vos publics.
1 work in Employer Branding
Located in Tunis, Tunisia (+3)
From €1,000 for Employer Branding
Worked in Beauty (+5)
Speaks English, Arabic(+1)
11-50 members
Aimstyle | Branding Agency in Dubai
5
(6 reviews)
We build the next-gen brands
Recommended
Welcome to Aimstyle, your premier strategic branding agency with a dynamic presence spanning Dubai. Our mission is to empower businesses with transformative solutions that inspire growth and drive success. At Aimstyle, we believe in the power of Brand Revolution. We specialize in crafting compelling narratives that reshape and elevate brands, igniting a fresh perspective that captivates audiences and fuels innovation. Our team of dedicated experts collaborates closely with you to understand your vision, goals, and unique value proposition, ensuring that every aspect of your brand exudes excellence and relevance in a rapidly evolving marketplace. Brand Identity Creation lies at the core of our expertise. With a keen understanding of market dynamics and design aesthetics, we craft brand identities that resonate deeply with your target audience. Through meticulous research and creative exploration, we breathe life into your brand, shaping it into a cohesive and distinctive entity that leaves an indelible mark. Navigating the digital landscape requires finesse and precision. Our Digital Marketing & Social strategies are tailored to amplify your brand's voice across online platforms. From social media engagement to data-driven campaigns, we leverage the latest tools and insights to maximize your digital presence and forge meaningful connections with your audience. Join us on a journey of strategic evolution and transformation. Experience the power of Aimstyle as we reshape brands, craft identities, and navigate the digital realm with finesse and expertise. Your success is our purpose, and your brand's growth is our driving force. Welcome to Aimstyle — Where Strategy Meets Inspiration. www.aimstyle.com
2 works in Employer Branding
Located in Dubai, United Arab Emirates (+1)
From €1,000 for Employer Branding
Worked in Publishing (+11)
Speaks English, Arabic(+5)
11-50 members
Connily
5
(10 reviews)
We help brands reach their digital growth goals.
We drive online growth for consumer brands through fully managed content & marketing services. Our superpower? Our people. We perform differently because we're built differently, we re-wrote the agency handbook and shifted our focus to attracting and nurturing the region's brightest talent, providing the perfect ecosystem for our people to flourish, in turn our clients thrive. Offices in London & Dubai. In 2017 Connily started as a house of brands, and in 2019 we opened our doors to external client projects, since which we have built an in-house team of brand strategists, designers, copywriters, digital marketers & automation professionals, creating an eco-system designed to launch & scale FMCG Brands. e-Commerce Consulting Full-service Digital Marketing Strategy & Management (Campaign ideation, copywriting, content creation, ad-buying Meta, TikTok, Google, email marketing). Full-service Social Media Management (Campaign ideation, Copywriting, graphic, photography, videography, community management) Full-service Amazon management (Copywriting, Content creation, SEO, PPC, CRO, Storefront design)
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates (+1)
From €3,000 for Employer Branding
Worked in Clothing & Accessories (+7)
Speaks English, Arabic
11-50 members

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Insights from Our Expert: Employer Branding Agencies in the United Arab Emirates

The United Arab Emirates, a beacon of commerce and innovation, is not only known for its monumental skyscrapers and vibrant culture but also as a hub for cutting-edge employer branding. With intense competition for talent in the market, having a strong employer brand is invaluable. Our database features agencies with 256 projects and 74 client reviews, showcasing a robust environment for employer branding excellence.

Key Players and Their Accomplishments

Diverse Agencies with Proven Track Records

In the UAE, employer branding agencies offer a spectrum of services tailored to fortify an organization's appeal to potential employees. These agencies help companies articulate their values, culture, and benefits in ways that resonate both locally and internationally.

Clients and Prestigious Awards

Local agencies have partnered with leading names across various industries—from tech startups to global oil companies—helping them to sculpt powerful employer identities. These collaborations often garner critical acclaim, highlighted by industry awards like the MENA HR Excellence Awards, which celebrate outstanding achievements in HR and branding practices.

Advice on Budget Allocation

How Much to Invest in Employer Branding

Budgeting for employer branding must be a strategic decision, reflecting the company's size, industry, and competitive scenario. Here's a rough guide to understanding the potential costs associated with developing a compelling employer brand:

For SMEs and Startups:

Emerging businesses should consider investing in employer branding early to attract top talent crucial for growth. Collaborations with medium-sized or specialist agencies can be cost-effective, typically ranging from AED 30,000 to AED 100,000, depending on the scope.

For Mid-sized to Large Enterprises:

Bigger corporations with more complex needs might require comprehensive strategies, which include ongoing campaigns and digital storytelling. Budgets here can range between AED 100,000 and AED 500,000.

Evaluating Previous Works

An agency’s past projects are a testament to their capability and style. The 256 projects listed in our database provide rich insights into each agency's creative and strategic aptitude, ensuring businesses can align with an agency that corresponds with their vision.

Selecting an employer branding agency in the UAE should be an insightful journey. With a myriad of seasoned agencies proven by accolades and solid track records, and with detailed client testimonials, any business can elevate its employer appeal to attract and retain top-tier talent effectively. As a local expert of Sortlist here in the UAE, I encourage enterprises to delve into these options and leverage local expertise to boost their reputational capital.

Written by Deirdre Delaney Sortlist Expert in the United Arab EmiratesLast updated on the 24-03-2025

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Frequently Asked Questions.

Small to medium-sized businesses (SMEs) in the United Arab Emirates can effectively compete with larger corporations in employer branding by leveraging their unique strengths and implementing targeted strategies. Here are some actionable insights for UAE-based SMEs to enhance their employer brand:

Emphasize local expertise and cultural understanding: Highlight your deep knowledge of the UAE market and cultural nuances. This local expertise can be a significant advantage over multinational corporations.
Showcase a personalized work environment: Promote the close-knit, family-like atmosphere that SMEs often offer. In the UAE's relationship-oriented culture, this can be highly appealing to potential employees.
Leverage social media and digital platforms: Utilize platforms like LinkedIn, Instagram, and Twitter to showcase your company culture and employee experiences. According to a study by Bayt.com, 80% of MENA professionals use social media in their job search.
Offer unique perks and benefits: Consider providing benefits that align with UAE's culture and lifestyle, such as flexible working hours during Ramadan or extended paternity leave.
Collaborate with local universities: Partner with UAE universities for internships and graduate programs. This can help build your employer brand among young talent.
Highlight growth opportunities: Emphasize the potential for rapid career progression and skill development in a smaller, dynamic organization.
Focus on Emiratization: Showcase your commitment to hiring and developing local talent, aligning with the UAE's Emiratization initiative.
Create employee advocacy programs: Encourage your employees to share their positive experiences on social media and professional networks.
Participate in industry events and awards: Gain visibility by participating in UAE business events and applying for employer awards like the Dubai Human Development Award.
Highlight your company's impact: Demonstrate how employees can make a tangible difference in a smaller organization, contributing to the UAE's vision and economic growth.

To illustrate the importance of employer branding for SMEs in the UAE, consider this data:

Aspect	Impact on UAE SMEs
Employee Retention	SMEs with strong employer brands report 28% lower turnover rates
Cost-per-Hire	Effective employer branding can reduce hiring costs by up to 50%
Candidate Quality	78% of job seekers consider employer brand before applying

By implementing these strategies, SMEs in the UAE can create a compelling employer brand that attracts top talent, even when competing with larger corporations. Remember, authenticity is key – showcase your unique culture and values to stand out in the competitive UAE job market.

Measuring the effectiveness of employer branding efforts is crucial for companies in the United Arab Emirates to ensure their strategies are yielding positive results. Here are several key metrics and methods that UAE businesses can use to evaluate their employer branding success:

Employee Satisfaction and Engagement Surveys: Regularly conduct anonymous surveys to gauge employee satisfaction, engagement, and alignment with company values. In the UAE's multicultural workplace, ensure these surveys are available in multiple languages to capture accurate feedback from diverse workforce.
Applicant Quality and Quantity: Monitor the number and quality of job applications received. An increase in high-caliber applicants from top UAE and international universities can indicate a strong employer brand.
Employee Retention Rates: Track retention rates across different departments and levels. In the competitive UAE job market, a high retention rate can signify a strong employer brand that keeps employees loyal.
Social Media Engagement: Analyze the engagement on company social media profiles, particularly on platforms popular in the UAE like LinkedIn, Instagram, and Twitter. Look at metrics such as followers, likes, shares, and comments on employer branding content.
Glassdoor and Other Review Sites: Monitor employee reviews and ratings on platforms like Glassdoor. In the UAE, also check local job portals like Bayt.com or GulfTalent for company reviews.
Time-to-Hire and Cost-per-Hire: Measure how quickly positions are filled and the associated costs. A strong employer brand typically reduces both metrics.
Offer Acceptance Rate: Track the percentage of job offers accepted. A high acceptance rate in the competitive UAE job market indicates an attractive employer brand.
Employee Referrals: Monitor the number and quality of employee referrals. In the UAE's relationship-oriented culture, a high referral rate suggests employees are proud to be associated with the company.
Employer Brand Awareness: Conduct market research to measure brand awareness among target talent pools. This is particularly important in the UAE's diverse workforce to ensure your brand resonates across various cultural backgrounds.
External Recognition: Track awards and recognition received, such as 'Top Employer in UAE' or industry-specific accolades. These can be powerful indicators of a strong employer brand in the region.

To effectively measure these metrics, companies in the UAE should:

Establish baseline measurements before implementing new employer branding strategies
Set specific, measurable goals aligned with overall business objectives
Use HR analytics tools to track and analyze data over time
Regularly benchmark against industry standards and competitors in the UAE market
Adjust strategies based on the insights gained from these measurements

By consistently monitoring these metrics, UAE companies can gain valuable insights into the effectiveness of their employer branding efforts and make data-driven decisions to enhance their appeal as employers in this dynamic and competitive market.

Company culture plays a pivotal role in shaping an organization's employer brand, particularly in the dynamic and diverse business landscape of the United Arab Emirates. In the UAE, where a multicultural workforce is the norm, a strong company culture can be a significant differentiator in attracting and retaining top talent.

Here's how company culture influences employer branding in the UAE:

Attracting Talent: A positive and well-defined company culture acts as a magnet for potential employees. In the competitive UAE job market, professionals are increasingly looking for workplaces that align with their values and offer a supportive environment.
Employee Retention: A strong culture fosters loyalty and reduces turnover. This is crucial in the UAE, where employee retention can be challenging due to the transient nature of the expatriate workforce.
Brand Ambassadorship: Employees who resonate with the company culture are more likely to become brand ambassadors, promoting the organization through word-of-mouth and social media. This is particularly effective in the UAE, where personal connections and recommendations hold significant weight.
Performance and Productivity: A positive culture can boost employee engagement and productivity. In the UAE's fast-paced business environment, this can translate to improved organizational performance and a stronger employer brand.

To leverage company culture for a strong employer brand in the UAE, organizations should consider the following strategies:

Embrace Diversity: Celebrate the multicultural nature of the UAE workforce by fostering an inclusive environment that respects various cultural backgrounds.
Align with Local Values: Incorporate elements of Emirati culture and values, such as hospitality and respect for tradition, into the company culture to resonate with both local and expatriate employees.
Promote Work-Life Balance: With the UAE government's focus on happiness and well-being, companies that prioritize work-life balance in their culture can significantly enhance their employer brand.
Emphasize Innovation: Given the UAE's push towards becoming a global innovation hub, cultures that encourage creativity and forward-thinking can be particularly attractive to talent.
Showcase Corporate Social Responsibility (CSR): Engage in CSR activities that align with UAE's national priorities, such as sustainability and community development, to strengthen the employer brand.

According to a 2022 survey by Bayt.com, 88% of professionals in the UAE consider company culture a crucial factor when choosing an employer. Furthermore, LinkedIn's 2021 Global Talent Trends report highlighted that companies with a strong culture saw a 4x increase in revenue compared to those without.

In conclusion, company culture is not just an internal matter but a critical component of an organization's employer brand in the UAE. By cultivating a positive, inclusive, and aligned culture, companies can significantly enhance their ability to attract, retain, and engage top talent in this competitive market.