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Small Town Folk
Creating Purpose-led Brands
We started this journey because we believe in honest storytelling. Just like individuals, brands are meant to be unique. We help them find their voice and work with them to express it through strategy and design. Because we are highly committed to our work, we focus on constantly honing our skills by learning & unlearning through our environments and the people we work with. We are proud of our varied backgrounds and use our multidisciplinary skillsets across brand strategy, design and creative content, to focus solely on creating exceptional brand experiences. 10 people in their team
Speaks English, Hindi
1 project in their portfolioWorks remotely across the globe
Sortlist member since 2021
Founded in 2018
4.88/5
Services
10 services offered by Small Town Folk
Description ## **The Objectives
—**
For any project, we consider two sets of objectives: the objectives for the specific project and the larger business objectives. Based on discussions with your team, these are the desired project and business objectives –
### **Project Objectives**
Enter bullet points about specific project objectives here. For example:
- Naming and packaging of new offerings
- Update and revamp the website to reflect a new reality
- Extending a brand into new categories
- B2B business foraying into B2C space
- Refreshing the brand in the wake of international competition
- Positioning and magnifying the brand in a noisy category
- Premiumisation of a trusted but undervalued brand
- Revitalising the brand to deal with intensifying competition
- Organising a portfolio of offerings into a neat, synergistic system of brands that are easy to understand and trust
- Sharpen and simplify the brand story for better appreciation
### **Business Objectives**
Enter bullet points about your understanding of business objectives here. These should be linked to the project objectives. For example:
- Improve customer retention by minimising cart abandonment
- Increase online revenue streams
- Ensure that audiences understand offerings clearly
- Communicate core brand values effectivelySkills in Branding & Positioning (54) Brand Identity Designbrand creationweb app designwebsite redesignDigital Product DesignPublication DesignCreative StrategyBrand ConsultingLogo DevelopmentBrand Design+44Work in Branding & Positioning (1) Reviews in Branding & Positioning (2) Manish GargSahana JoseClient in Branding & Positioning (1) DhiwaySoftware & Computer Services | international
Learn more about Branding & PositioningDescription ## **The Objectives
—**
For any project, we consider two sets of objectives: the objectives for the specific project and the larger business objectives. Based on discussions with your team, these are the desired project and business objectives –
### **Business Objectives**
Enter bullet points about your understanding of business objectives here. These should be linked to the project objectives. For example:
- Improve customer retention by minimising cart abandonment
- Increase online revenue streams
- Ensure that audiences understand offerings clearly
- Communicate core brand values effectively
### **Project Objectives**
Enter bullet points about specific project objectives here. For example:
- Improve the checkout experience
- Create a content-rich e-commerce experience that aids decision-making
- Create a responsive digital presence
- Create an app that captures healthcare dataSkills in Website Creation (29) UX OptimizationWeb DesignUI DesignResponsive Web DesignWeb ContentLanding Page DesignWebsite CreationEcommerce WebsiteEcommerce Website Designui ux+19Work in Website Creation (1) Client in Website Creation (1) DhiwaySoftware & Computer Services | international
Learn more about Website CreationDescription ## **The Objectives
—**
For any project, we consider two sets of objectives: the objectives for the specific project and the larger business objectives. Based on discussions with your team, these are the desired project and business objectives –
### **Business Objectives**
Enter bullet points about your understanding of business objectives here. These should be linked to the project objectives. For example:
- Improve customer retention by minimising cart abandonment
- Increase online revenue streams
- Ensure that audiences understand offerings clearly
- Communicate core brand values effectively
### **Project Objectives**
Enter bullet points about specific project objectives here. For example:
- Improve the checkout experience
- Create a content-rich e-commerce experience that aids decision-making
- Create a responsive digital presence
- Create an app that captures healthcare dataSkills in Mobile App (8) app developmentAndroid AppiOS AppUI DesignMobile AppUX Optimizationmobile designWeb Application
Learn more about Mobile AppDescription No description provided for this service.
Skills in Motion Design (16) Motion Design 3DCharacter Animation2D AnimationMotion DesignIllustrationMotion Graphicmotion pictureanimation designlogo motion design2d 3d animation+6Work in Motion Design (1) Client in Motion Design (1) DhiwaySoftware & Computer Services | international
Learn more about Motion DesignDescription No description provided for this service.
Skills in Ergonomy (UX/UI) (15) Customer Facing InterfaceUXInteraction DesignDesign ThinkingUI DesignFigmaDesign SprintsWireframingInterface Designcontent creation+5Work in Ergonomy (UX/UI) (1) Client in Ergonomy (UX/UI) (1) DhiwaySoftware & Computer Services | international
Learn more about Ergonomy (UX/UI)Description No description provided for this service.
Skills in Graphic Design (46) Brand ExperienceBusiness Card DesignCreative DesignTypographyPackaging DesignEditorial DesignInfographic DesignBrochure DesignPhotoshopCreative Graphic Design+36
Learn more about Graphic DesignDescription No description provided for this service.
Skills in Photography (18) Creative PhotographyOutdoor PhotographyDigital PhotographyPhoto RetouchPhoto PortraitArchitecture PhotographyDrone PhotographyStorytellingFood PhotographyProduct Photography+8
Learn more about PhotographyDescription No description provided for this service.
Skills in Video Production (15) Drone ShootingVoice OverPre ProductionFilmmakingVideo ShootingVideo EditingVideo MarketingPost ProductionExplainer VideoLive Action+5Work in Video Production (1) Client in Video Production (1) DhiwaySoftware & Computer Services | international
Learn more about Video ProductionDescription No description provided for this service.
Skills in Packaging (19) E-Commerce PackagingEco-friendly PackagingSustainable PackagingCustom PackagingRetail PackagingGraphic PackagingBranding PositioningCompetitive AnalysisPackaging DesignNon-food Packaging+9
Learn more about PackagingDescription No description provided for this service.
Work in Graphic Identity (1) Client in Graphic Identity (1) DhiwaySoftware & Computer Services | international
Learn more about Graphic Identity
Team
10 members in Small Town Folk's team
StoryWe started this journey because we believe in honest storytelling. Just like individuals, brands are meant to be unique. We help them find their voice and work with them to express it through strategy and design.
Awards
Small Town Folk was awarded 0 times
Reviews
2 reviews for Small Town Folk
4.88/5
(2 reviews)
SJ
Sahana JoseIndependent Communications Consultant at Indian Development Sector
ServiceBranding & Positioning
What was the objective behind your collaboration?I have worked with them on multiple projects. This includes explainer videos, website redesign and report designs. I have also recommended them to others for website creation, and have received great feedback. The objective has been to communicate an idea through a powerful visual story and be a partner (instead of a vendor) to co-create the messaging and final outcome. My work with them has been from a social sector angle, and they have been deeply sensitive to the nuanced asks of the sector.
What did you enjoy the most during your collaboration?The team intentionally spends quality time understanding the need and the audience. They do not provide template-based solutions but rather go the extra mile to discuss and deliberate over the apt deliverable. They pay keen attention to the process of ideation as much to the final outcome - their brainstorming exercises have helped me uncover my own asks better. They are passionate about working on social causes & bring great energy to the discussions. Also, they are really fun to chat with. :)
Sahana Jose recommends this agency
MG
Manish GargGeneral Manager at Hilton and Hilton Garden Inn Embassy Manyata Business Park
ServiceBranding & Positioning
SectorRestaurants
What was the objective behind your collaboration?Small Town Folks were engaged to create the identity of our Food & Beverage Offering.
What did you enjoy the most during your collaboration?The creativity and the timeliness of response.
Manish Garg recommends this agency
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Contact
Contact details of Small Town Folk
Details
- Headquarter849, 4th A cross, 11th Main Rd, Koramangala 4th Block, Koramangala, Bengaluru, Karnataka 560034, India
