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Small Town Folk
We design businesses and brands for a more human future.
We're a brand strategy & design consultancy that carries expertise in creating brand narratives, core messaging, and design strategy. We define your purpose (Why) & turn it into tangible communication - both visually & written. (How) 12 people in their team
Speaks English, Hindi
13 projects in their portfolio1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2021
Founded in 2018
1 award conferred4.88/5
Services
17 services offered by Small Town Folk
Description Brand Strategy (Setting strategic direction for the brand) -
- Discovery session to align with the founder's vision
- Ecosystem mapping to understand industry & referencing for relevant examples across the globe
- 3-4 Co-creation workshops with the founder to define brand strategy
- Creating a brand strategy deck with the purpose, positioning, brand architecture, values, messaging, and communication (voice & tone) directionsSkills in Branding & Positioning (61) Corporate IdentityBrand ArchitectureNamingBrand PositioningBrandingMessagingB2C PositioningB2B PositioningProduction Design CompanyCreative Graphic Design+51Works in Branding & Positioning (5) Reviews in Branding & Positioning (2) Manish GargSahana JoseClients in Branding & Positioning (5) DubkiRestaurants | internationalLotmoreE-commerce | nationalMy Fishing BoatE-commerce | regionalDhiwaySoftware & Computer Services | international
Learn more about Branding & PositioningDescription We approach all UI/UX projects with the below process -
Discover - In this phase, we will understand a ground reality so we can estimate the delta to our final objectives.
Define - In this phase, we distil the learnings from the previous phase into key directions for the brand.
Design - In this phase, we will execute the agreed strategy and share the deliverables in a phased manner for feedback.
Deliver - In this phase, we will prototype, test and hand over the project deliverables.Skills in Website Creation (36) Website RedesignWeb Graphic Designux personalizationUX Optimizationui uxUI DesignEcommerce Website DesignMobile App UI DesignEcommerce WebsiteWebsite Creation+26Works in Website Creation (4) Clients in Website Creation (4) DhiwaySoftware & Computer Services | internationalMy Fishing BoatE-commerce | regionalLotmoreE-commerce | nationalAraku CoffeeBeverage | international
Learn more about Website CreationDescription We approach all UI/UX projects with the below process -
Discover - In this phase, we will understand a ground reality so we can estimate the delta to our final objectives.
Define - In this phase, we distil the learnings from the previous phase into key directions for the brand.
Design - In this phase, we will execute the agreed strategy and share the deliverables in a phased manner for feedback.
Deliver - In this phase, we will prototype, test and hand over the project deliverables.Skills in Mobile App (12) iOS AppUI DesignConsumer AppWeb App DesignApp DesigningMobile Appmobile designAndroid App DevelopmentApplication DevelopmentWeb Application+2Work in Mobile App (1) Client in Mobile App (1) My Fishing BoatE-commerce | regional
Learn more about Mobile AppDescription We approach all projects with the below process -
Discover - In this phase, we will understand a ground reality so we can estimate the delta to our final objectives.
Define - In this phase, we distil the learnings from the previous phase into key directions for the brand.
Design - In this phase, we will execute the agreed strategy and share the deliverables in a phased manner for feedback.
Deliver - In this phase, we will prototype, test and hand over the project deliverables.Skills in Motion Design (24) 3D AnimationMotion Graphicmotion pictureanimation designlogo motion design2d 3d animationProduct Explaineranimation advertisingMotion Graphic DesignIllustrations+14Works in Motion Design (7) Clients in Motion Design (7) WeworkReal Estate | nationalWeworkReal Estate | nationalHotelHubTravel & Leisure | internationalDhiwaySoftware & Computer Services | international
Learn more about Motion DesignDescription We approach all UI/UX projects with the below process -
Discover - In this phase, we will understand a ground reality so we can estimate the delta to our final objectives.
Define - In this phase, we distil the learnings from the previous phase into key directions for the brand.
Design - In this phase, we will execute the agreed strategy and share the deliverables in a phased manner for feedback.
Deliver - In this phase, we will prototype, test and hand over the project deliverables.Skills in Ergonomy (UX/UI) (26) Ergonomy (UX/UI)User ResearchUser JourneyUX ResearchInteraction DesignMobile App UI DesignUXcontent creationui designUser Experience+16Works in Ergonomy (UX/UI) (4) Clients in Ergonomy (UX/UI) (4) My Fishing BoatE-commerce | regionalAraku CoffeeBeverage | internationalLotmoreE-commerce | nationalDhiwaySoftware & Computer Services | international
Learn more about Ergonomy (UX/UI)Description We help our clients create brand communication in all forms of applications like Annual Reports, Brochures, Catalogues, Print Collaterals, Event Collaterals, Presentation Decks etc.Skills in Graphic Design (64) creative book cover design ideasCreative ConceptIllustrationDigital DesignVisual IdentityPrint DesignLogo DesignBrochure Design2D AnimationBrand Identity+54Works in Graphic Design (11) Clients in Graphic Design (11) WeworkReal Estate | nationalWeworkReal Estate | nationalBecknInternet |LotmoreE-commerce | national
Learn more about Graphic DesignDescription We are a bunch of folks who believe in evocative storytelling. Our team uses the visual medium to create lasting impressions. With no detail too small, and no challenge too big — we truly believe in the marriage of production and design.Skills in Photography (20) Creative PhotographyPhoto PortraitProfessional PhotographyPhoto RetouchDigital PhotographyOutdoor PhotographyDrone PhotographyArchitecture PhotographyCommercial PhotographyFashion Photography+10Works in Photography (3) Clients in Photography (3) Tata ChaBeverage | nationalEmbassy LeisureRestaurants | localWeworkReal Estate | national
Learn more about PhotographyDescription We are a bunch of folks who believe in evocative storytelling. Our team uses the visual medium to create lasting impressions. With no detail too small, and no challenge too big — we truly believe in the marriage of production and design.Skills in Video Production (23) Drone ShootingStoryboard WritingVoice RecordingInteractive Video ProductionFilmingDirectingSound EffectsMarketing Video ProductionCreative VideoStory Telling+13Works in Video Production (8) Clients in Video Production (8) Embassy LeisureRestaurants | localWeworkReal Estate | nationalHotelHubTravel & Leisure | internationalDhiwaySoftware & Computer Services | international
Learn more about Video ProductionDescription We are a bunch of folks who believe in evocative storytelling. Our team uses the visual medium to brand experiences. With no detail too small, and no challenge too big — we truly believe in the marriage of production and design. Right from creating a design system for the packaging to the final execution of the packaging experience with our network of print partners, we take care of everything.Skills in Packaging (20) Beverage PackagingPackaging LabelsDurable LabelsCreative PackagingCustom PackagingPharmaceutical PackagingNon-food PackagingFood PackagingPackaging DesignCompetitive Analysis+10Works in Packaging (2) Clients in Packaging (2) WeworkReal Estate | nationalMy Fishing BoatE-commerce | regional
Learn more about PackagingDescription We will create an identity for the brand based on visual direction. This will include lock-ups & wordmark.Skills in Graphic Identity (18) Brand CommunicationBrand ExperienceBrand NamingVisual DesignCommunication DesignBrand IdentityIdentity DesignVisual IdentityCorporate IdentityGraphic Identity+8Works in Graphic Identity (5) Clients in Graphic Identity (5) DhiwaySoftware & Computer Services | internationalMy Fishing BoatE-commerce | regionalLotmoreE-commerce | nationalDubkiRestaurants | international
Learn more about Graphic Identity
Team
12 members in Small Town Folk's team
StoryWe started this journey because we believe in honest storytelling. Just like individuals, brands are meant to be unique. We help them find their voice and work with them to express it through strategy and design.
Awards
Small Town Folk was awarded 1 time
India's Best Design Awards2023-9-30Brand Identity Design
Reviews
2 reviews for Small Town Folk
4.88/5
(2 reviews)
SJ
Sahana JoseIndependent Communications Consultant at Indian Development Sector
ServiceBranding & Positioning
What was the objective behind your collaboration?I have worked with them on multiple projects. This includes explainer videos, website redesign and report designs. I have also recommended them to others for website creation, and have received great feedback. The objective has been to communicate an idea through a powerful visual story and be a partner (instead of a vendor) to co-create the messaging and final outcome. My work with them has been from a social sector angle, and they have been deeply sensitive to the nuanced asks of the sector.
What did you enjoy the most during your collaboration?The team intentionally spends quality time understanding the need and the audience. They do not provide template-based solutions but rather go the extra mile to discuss and deliberate over the apt deliverable. They pay keen attention to the process of ideation as much to the final outcome - their brainstorming exercises have helped me uncover my own asks better. They are passionate about working on social causes & bring great energy to the discussions. Also, they are really fun to chat with. :)
Sahana Jose recommends this agency
MG
Manish GargGeneral Manager at Hilton and Hilton Garden Inn Embassy Manyata Business Park
ServiceBranding & Positioning
SectorRestaurants
What was the objective behind your collaboration?Small Town Folks were engaged to create the identity of our Food & Beverage Offering.
What did you enjoy the most during your collaboration?The creativity and the timeliness of response.
Manish Garg recommends this agency
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Contact
Contact details of Small Town Folk
Details
- Headquarter5/1, Milton St, D Costa Layout, Cooke Town, Bengaluru, Karnataka 560005, India
