How does company culture influence an organization's employer brand in Canada?

Company culture plays a pivotal role in shaping an organization's employer brand in Canada. It's the foundation upon which the employer brand is built and has a significant impact on attracting, engaging, and retaining top talent in the competitive Canadian job market. Key aspects of company culture that influence employer brand in Canada: Values and Ethics: Canadian workers place high importance on organizational values that align with their own. Companies that demonstrate strong ethical practices and social responsibility tend to have more appealing employer brands. Work-Life Balance: With a growing emphasis on work-life balance in Canada, organizations that prioritize this aspect in their culture are often viewed more favorably by potential employees. Diversity and Inclusion: Given Canada's multicultural landscape, companies with inclusive cultures that celebrate diversity are more likely to have strong employer brands. Innovation and Growth: A culture that fosters innovation and provides opportunities for professional growth is particularly attractive to Canadian talent, especially in tech hubs like Toronto and Vancouver. Employee Well-being: Organizations that prioritize mental health and overall employee well-being in their culture are increasingly seen as desirable employers in Canada. Impact on Employer Brand: Authenticity: A strong company culture provides authentic stories and experiences that can be shared through employer branding initiatives, making the brand more credible and attractive. Employee Advocacy: When employees are satisfied with the company culture, they become natural brand ambassadors, sharing positive experiences on platforms like Glassdoor and LinkedIn, which are widely used in Canada. Talent Attraction: According to a 2023 LinkedIn report, 77% of Canadian professionals consider company culture before applying for a job, highlighting its crucial role in talent acquisition. Retention: A positive culture that aligns with the employer brand helps in retaining employees. The Conference Board of Canada reports that organizations with strong cultures have 72% higher employee retention rates. Strategies for Aligning Culture and Employer Brand in Canada: Strategy Implementation Employee Feedback Regularly conduct surveys and focus groups to understand and improve company culture. Transparent Communication Foster open dialogue about company values, goals, and challenges. Leadership Alignment Ensure leadership behaviors reflect and reinforce the desired culture and employer brand. Cultural Initiatives Implement programs that strengthen key aspects of company culture (e.g., mentorship, volunteering). Employer Brand Messaging Craft messaging that authentically reflects the company culture across all touchpoints. In conclusion, company culture is the heartbeat of an organization's employer brand in Canada. It shapes how current and potential employees perceive the company and plays a crucial role in attracting and retaining top talent. Organizations that successfully align their culture with their employer brand create a powerful proposition in the Canadian job market, leading to improved recruitment outcomes and long-term business success.

How can companies in Canada ensure their employer brand resonates with different generations in the workforce?

In Canada's diverse and multigenerational workforce, creating an employer brand that resonates across different age groups is crucial for attracting and retaining top talent. Here are some strategies companies can implement to ensure their employer brand appeals to various generations: Conduct generational research: Understand the values, motivations, and preferences of different generations in the Canadian workforce. This includes Baby Boomers, Generation X, Millennials, and Generation Z. Use surveys, focus groups, and data analytics to gather insights specific to the Canadian market. Develop a flexible employer value proposition (EVP): Create an EVP that has core elements appealing to all generations, but with the flexibility to highlight different aspects for different age groups. For example, emphasize work-life balance for Millennials, career development for Gen Z, and stability for older generations. Tailor communication channels: Utilize a mix of communication platforms to reach different generations effectively. For instance, use LinkedIn and email for Gen X and older Millennials, while leveraging Instagram and TikTok for younger Millennials and Gen Z. Ensure your messaging is consistent across all platforms. Showcase diverse employee stories: Feature employee testimonials and success stories from various age groups in your employer branding materials. This helps demonstrate that your company values and supports employees at all career stages. Offer diverse benefits and perks: Provide a range of benefits that cater to different generational needs. For example: Robust health and retirement plans for older generations Student loan repayment assistance for younger employees Flexible work arrangements for all age groups Professional development opportunities across career stages Create mentorship and reverse mentorship programs: Facilitate knowledge sharing between generations. This not only helps in skill development but also fosters understanding and collaboration across age groups. Emphasize corporate social responsibility (CSR): Highlight your company's commitment to social and environmental issues, which is increasingly important to younger generations in Canada. Showcase initiatives that align with Canadian values, such as sustainability and diversity. Adapt recruitment strategies: Tailor your recruitment approach for different generations. For example, use social media and virtual reality job fairs for younger candidates, while leveraging professional networks and industry events for more experienced hires. Promote work-life integration: Emphasize how your company supports work-life balance, which is crucial for all generations but may look different for each. This could include flexible hours, remote work options, and wellness programs. Regularly update your employer brand: The Canadian workforce is evolving, and so should your employer brand. Conduct annual reviews of your branding strategy to ensure it remains relevant to all generations. By implementing these strategies, Canadian companies can create an employer brand that resonates across generations, fostering a diverse and inclusive workplace culture. Remember, the key is to find common ground while acknowledging and respecting generational differences. This approach will help attract a wide range of talent and position your company as an employer of choice in the competitive Canadian job market.

What strategies can Canadian companies use to align their employer brand with their overall business objectives?

Aligning an employer brand with overall business objectives is crucial for Canadian companies to attract and retain top talent while supporting their broader corporate goals. Here are some effective strategies: Define and communicate your company's purpose: Clearly articulate your organization's mission, vision, and values. Ensure that these align with your business objectives and resonate with both current and potential employees. For example, if sustainability is a key business objective, highlight your company's commitment to environmental initiatives in your employer brand messaging. Conduct a thorough employer brand audit: Assess your current employer brand perception both internally and externally. Use surveys, focus groups, and social media listening tools to gather insights. This will help identify gaps between your desired employer brand and the current perception, allowing you to align your strategy accordingly. Develop employee value propositions (EVPs) that support business goals: Create EVPs that not only attract talent but also support your company's objectives. For instance, if innovation is a key business goal, emphasize opportunities for creative problem-solving and continuous learning in your EVP. Leverage employee advocacy: Encourage employees to become brand ambassadors by sharing their experiences on social media and professional networks. This can help attract like-minded talent who align with your company's values and objectives. Tailor your employer brand to different segments: Recognize that different talent segments may have varying priorities. Adapt your employer brand messaging to appeal to specific groups while still maintaining alignment with overall business objectives. Integrate employer branding into your talent management strategy: Ensure that your recruitment, onboarding, performance management, and retention strategies all reflect and reinforce your employer brand and business objectives. Measure and optimize: Regularly assess the impact of your employer branding efforts using relevant metrics such as quality of hire, employee engagement scores, and retention rates. Use these insights to refine your strategy and ensure continued alignment with business objectives. To illustrate the importance of aligning employer brand with business objectives, consider this data: Metric Impact Employer Brand Investment Companies that invest in employer brand are 3x more likely to make a quality hire (LinkedIn) Talent Attraction 92% of candidates would consider changing jobs if offered a role with a company with an excellent corporate reputation (CR Magazine) Cost Savings A strong employer brand can lead to a 50% reduction in cost-per-hire and a 28% reduction in turnover (LinkedIn) By implementing these strategies, Canadian companies can create a compelling employer brand that not only attracts top talent but also supports their overall business objectives, leading to improved performance and sustainable growth in the competitive Canadian market.

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NinjaPromo. Full-Stack Marketing Agency
5
(33 reviews)
Kickstart your journey toward higher levels of visibility, traffic, conversions, sales and ROI.
Recommended
Top awarded
Want to give your brand a boost in visibility, traffic, conversions, sales, and ROI? Take a look at our free marketing plan right here: https://ninjapromo.io/contact We're NinjaPromo and we're obsessed with helping brands like yours scale their marketing without the pain of hiring freelancers or dealing with detached agencies. As a Marketing-as-a-Service (MaaS) company, we’re your one-stop-shop for all things digital marketing. We give you access to the top 1% of marketers and creatives worldwide all for one monthly fee. We lift your brand higher with our multi-channel marketing, branding, and all things creative design. We're passionate about building brand identities, creating visually stunning content, and using the best and the latest tools and techniques to get your brand out there. We know how to make your social media buzz, get your SEO on point, create ads that actually get clicked, reach out to influencers, write emails that get opened, handle your PR, produce videos that tell your story, and design and develop websites that visitors love. And that's just scratching the surface. Here’s a snapshot of our services: Social Media SEO Paid Media & Social Influencer Marketing Email Marketing PR Video Production & Marketing Branding Community Management Website Development & Design Mobile App Development & Design Blockchain Development If you want to join the 250 ambitious brands that are already jump-starting their growth with our subscription-based model, then have a chat with our team today.
Looking for work in Employer Branding
Located in Dubai, United Arab Emirates (+4)
From €1,000 for Employer Branding
Worked in Banking & Financials (+22)
Speaks English
51-200 members
Hula Hoop
5
(6 reviews)
Agence des nouvelles cultures !
Recommended
Top awarded
AGENCE INTERNATIONALE DE STRATÉGIE DE MARQUE Hula Hoop est une agence internationale de stratégie de marque multi-primée. Un véritable laboratoire stratégique et créatif référent où se croisent tous les métiers de conseil, marketing, design, publicité, digital, influence et social media. 70+ talents organisés ensemble pour répondre aux enjeux de transformation de l’époque, ouverts à toutes les entreprises et collectivités en recherche d’idées et d’innovation. AGENCE DES NOUVELLES CULTURES Hula Hoop est une agence connectée à son environnement, actrice de la culture, des cultures. Nos équipes partout dans nos agences créent et déploient avec plaisir des marques qui résonnent avec leur époque. Des marques qui portent de l’attention à leurs interlocuteurs, qui ne se moquent pas des gens, qui s’engagent avec une vision haute de la création et de la responsabilité qu’implique la prise de parole publique. Ce sont par ailleurs les conditions naturelles de la performance dans nos métiers. NOS SECTEURS PRIVILÉGIÉS : > Retail > Food & Drinks > Lifestyle > Tourisme RÉSEAU D'AGENCES : > Lyon > Paris > Nantes > Montréal > Genève > Bruxelles NOS CLIENTS : Bricomarché, Loxam, Promocash, Vorwerk, Euromaster, Tommee Tippee, TomTom, Felco, Bacardi, Cointreau, Palladium, Athena, Made in Design, Mobalpa, Socoo'c, Sanijura, Animalis, Canson, Orchestra, Tamboor, Tefal, Elior, Costa, Champion Petfoods, Bandai Namco, Square Enix, GL events, Occitanie, Paris tourisme, Finistère 360, Val d'Isère, Tignes, 3 Vallées, Figaro Emploi, Ministère de l'intérieur, Métropole de Lyon, Ratpdev, TPG de Genève, Transdev, Cooltra, Zity, Worldskills, Première Vision ... NOS EXPERTISES > Stratégie de marque > Design > Publicité > Digital > Social Média > Influence > Performance CHIFFRES CLÉS : 70+ talents 8,5 M€ de CA 300+ marques accompagnées 5x Champions de la croissance (Les Echos) 15+ Prix ces deux dernières années.
Looking for work in Employer Branding
Located in Montreal, Canada (+3)
From €1,000 for Employer Branding
Worked in E-commerce (+16)
Speaks English, French(+1)
51-200 members
Plant a Flag
4.7
(29 reviews)
Increase your impact with our 360° marketing support
Plant a Flag is your 360° marketing partner, based in Brussels, Belgium. We unify a wide range of marketing expertise to create a positive impact for our remarkable clients. We provide Marketing strategy - by transforming your great ideas into actionable strategies & plans. Marketing execution - you can count on our team of marketing experts for full-service marketing support including design, development, content & performance marketing. We work for Ambitious and passionate people who are building towards sustainable growth and societal impact. Our portfolio of clients includes businesses (small & large), associations, and non-profit organizations. Let's partner up and Plant your Flag!
Looking for work in Employer Branding
Located in Vancouver, Canada (+1)
From €1,000 for Employer Branding
Worked in Management Consulting (+6)
Speaks English, Dutch(+2)
11-50 members

All Employer Branding Consultants in Canada

Hula Hoop
5
(6 reviews)
Agence des nouvelles cultures !
Recommended
Top awarded
AGENCE INTERNATIONALE DE STRATÉGIE DE MARQUE Hula Hoop est une agence internationale de stratégie de marque multi-primée. Un véritable laboratoire stratégique et créatif référent où se croisent tous les métiers de conseil, marketing, design, publicité, digital, influence et social media. 70+ talents organisés ensemble pour répondre aux enjeux de transformation de l’époque, ouverts à toutes les entreprises et collectivités en recherche d’idées et d’innovation. AGENCE DES NOUVELLES CULTURES Hula Hoop est une agence connectée à son environnement, actrice de la culture, des cultures. Nos équipes partout dans nos agences créent et déploient avec plaisir des marques qui résonnent avec leur époque. Des marques qui portent de l’attention à leurs interlocuteurs, qui ne se moquent pas des gens, qui s’engagent avec une vision haute de la création et de la responsabilité qu’implique la prise de parole publique. Ce sont par ailleurs les conditions naturelles de la performance dans nos métiers. NOS SECTEURS PRIVILÉGIÉS : > Retail > Food & Drinks > Lifestyle > Tourisme RÉSEAU D'AGENCES : > Lyon > Paris > Nantes > Montréal > Genève > Bruxelles NOS CLIENTS : Bricomarché, Loxam, Promocash, Vorwerk, Euromaster, Tommee Tippee, TomTom, Felco, Bacardi, Cointreau, Palladium, Athena, Made in Design, Mobalpa, Socoo'c, Sanijura, Animalis, Canson, Orchestra, Tamboor, Tefal, Elior, Costa, Champion Petfoods, Bandai Namco, Square Enix, GL events, Occitanie, Paris tourisme, Finistère 360, Val d'Isère, Tignes, 3 Vallées, Figaro Emploi, Ministère de l'intérieur, Métropole de Lyon, Ratpdev, TPG de Genève, Transdev, Cooltra, Zity, Worldskills, Première Vision ... NOS EXPERTISES > Stratégie de marque > Design > Publicité > Digital > Social Média > Influence > Performance CHIFFRES CLÉS : 70+ talents 8,5 M€ de CA 300+ marques accompagnées 5x Champions de la croissance (Les Echos) 15+ Prix ces deux dernières années.
Looking for work in Employer Branding
Located in Montreal, Canada (+3)
From €1,000 for Employer Branding
Worked in E-commerce (+16)
Speaks English, French(+1)
51-200 members
Plant a Flag
4.7
(29 reviews)
Increase your impact with our 360° marketing support
Plant a Flag is your 360° marketing partner, based in Brussels, Belgium. We unify a wide range of marketing expertise to create a positive impact for our remarkable clients. We provide Marketing strategy - by transforming your great ideas into actionable strategies & plans. Marketing execution - you can count on our team of marketing experts for full-service marketing support including design, development, content & performance marketing. We work for Ambitious and passionate people who are building towards sustainable growth and societal impact. Our portfolio of clients includes businesses (small & large), associations, and non-profit organizations. Let's partner up and Plant your Flag!
Looking for work in Employer Branding
Located in Vancouver, Canada (+1)
From €1,000 for Employer Branding
Worked in Management Consulting (+6)
Speaks English, Dutch(+2)
11-50 members
Biggerband
4.8
(24 reviews)
Digital Culture Agency | Agence de la Culture Numérique
Top awarded
Nous sommes une agence de communication digitale basée à Paris & Montréal. Chez biggerband, nous pensons que les marques n'ont pas vocation à devenir plus grandes mais à devenir meilleures. D'ailleurs, vos consommateurs ne souhaitent pas vraiment que votre marque devienne plus grande ou plus grosse. Ils souhaitent qu'elle devienne plus proche, plus rapide, plus efficace, plus responsable… Meilleure quoi. Notre mission ? Mettre la communication digitale au service de la performance des marques. La vraie. Celle qui fait avancer. biggerband = better brand
Looking for work in Employer Branding
Located in Montreal, Canada (+1)
From €1,000 for Employer Branding
Worked in Food (+14)
Speaks French, English
11-50 members
L'Alchimiste
4.9
(8 reviews)
Agence de communication et publicité : Conseil en communication, branding et création Packaging.
Highly recommended
Top awarded
Il y a 15 ans, L'Alchimiste est née d'une ambition claire : repousser les limites du branding et de la communication. Petite par sa taille, mais gigantesque par ses idées, notre agence 360° out of the box transforme chaque projet en une véritable quête d'excellence. Chez nous, il ne s'agit pas seulement de répondre à vos besoins, mais d'anticiper vos attentes et d'élever vos ambitions. Vous voulez des résultats ? Nous sommes là pour les livrer. Pas de discours inutile, pas de demi-mesures. Notre équipe agile et intuitive capte rapidement l'essence de vos projets, et grâce à notre mantra du *« Zéro bullshit »*, nous vous apportons des solutions efficaces, adaptées et orientées ROI. À L'Alchimiste, chaque jour est un défi que nous relevons avec passion. Réactivité, innovation et adaptabilité ne sont pas que des mots : ce sont nos moteurs. Que ce soit pour une urgence marketing ou une refonte globale de votre marque, nous agissons vite et bien, tout en plaçant l'audace et la créativité au cœur de chaque action. Nos domaines d'expertise : - BRANDING & DESIGN GRAPHIQUE Création d’identités visuelles uniques et mémorables, reflet de votre vision. - PACKAGING STRATÉGIQUE De l'étude à la réalisation, nous faisons du packaging un atout clé de votre marque. - STRATÉGIE DIGITALE Social media, web et mobile : nous alignons innovation et performance. - COMMUNICATION GLOBALE Conseil marketing et plans de communication pour impacter tous vos publics.
1 work in Employer Branding
Located in Montreal, Canada (+3)
From €1,000 for Employer Branding
Worked in Beverage (+5)
Speaks English, Arabic(+1)
11-50 members
Creative Engine - Animation & Video Production Agency
5
(6 reviews)
Bringing your vision to life
Highly recommended
Creative Engine is a Production focus company. Solving all the creative problems faced by the organisations from 3d Animations to Video Production, From Brand Development to Corporate Communication. Our creative teams are divided into specialized categories with their own team leads and client servicing. These departments are divided as follows: Video Production 3D Animation 2D Animation and Motion Design Brand & Graphic Design Event & Corporate Communication For more information Please visit: www.creative-engine.pk or contact us at: +92 349 470 4194 or email us at: contact@creative-engine.pk
Looking for work in Employer Branding
Located in Toronto, Canada (+6)
From €300 for Employer Branding
Worked in Retail (+29)
Speaks English
11-50 members
Orions Strategic Business Solutions (RSI NGD Group)
4.9
(8 reviews)
Forging strong ventures that innovate change and empower people.
Highly recommended
Top awarded
RSI NGD Group of Companies is a dynamic and internationally recognized organization headquartered in the Philippines. Known for its innovative approach and global reach, the group owns, operates, and develops a wide range of ventures and assets across various industries. Established with a vision to challenge the status quo, RSI NGD Group has quickly made a name for itself by introducing groundbreaking business solutions that transform industries both locally and internationally. The company's diverse portfolio includes B2B services, digital strategies, e-commerce solutions, marketing support, and product manufacturing. RSI NGD Group excels in delivering comprehensive, tailor-made services that drive sustainable growth and create lasting value for its clients. Their expertise spans from strategic consulting and digital marketing to cutting-edge innovation in technology and business processes. RSI NGD Group is not just focused on current trends but is committed to pioneering new paths that shape the future of industries. This commitment to innovation is reflected in their various projects, such as their role in revolutionizing e-commerce and digital marketing strategies within the Philippines, positioning themselves as leaders in the digital transformation of businesses. With a team of highly skilled professionals and a robust strategic approach, RSI NGD Group continues to expand its influence globally, delivering solutions that are not only effective but also transformative for their clients across multiple regions and industries
Looking for work in Employer Branding
Located in Toronto, Canada (+22)
From €1,000 for Employer Branding
Worked in Toys (+2)
Speaks English, Arabic(+15)
201-500 members
Candybox Marketing
5
(9 reviews)
Marketing Made Sweet
Full-service digital marketing agency based in Oakville/Toronto and Halifax. Core services include branding, website design + development, videography, photography, email marketing, search engine marketing, social media marketing and training.
Looking for work in Employer Branding
Located in Oakville, Canada (+1)
From €1,000 for Employer Branding
Worked in Others (+8)
Speaks English
11-50 members
Mr. Branding
4.7
(1 review)
Everything Builds Brand
Everything builds a brand We value every detail surrounding a brand, generating synergy between its essence and all their touchpoints. Mr Branding is a branding and integrated communications agency focused on brands and businesses objectives. Our mainly-remote and multidisciplinary team, share enormous curiosity, enjoy asking and soaking up each topic, to convey the essence of each brand.
Looking for work in Employer Branding
Located in Vancouver, Canada
From €1,000 for Employer Branding
Worked in Hospitals & Healthcare
Speaks English, Spanish
1-10 members
Dho! Communications Marketing
(0 review)
Votre intelligence en stratégie marketing et d'affaires
Dho! Communications Marketing est un collectif d'expert en stratégie marketing et d'affaires. Dho ! Communications Marketing c’est tout le savoir et l’intelligence dont vous avez besoin pour combler vos besoins en stratégie. Pourquoi travailler avec nous ? 🤷🏻‍♀️ ✅ Notre réputation. En affaires depuis 2011, nous aidons et de guidons les dirigeants d'entreprises à atteindre leurs buts et à maximiser leurs investissements. ✅ Notre expertise en stratégie marketing et d’affaires. Profiter de notre regard extérieur, car notre force se loge dans l’art de vous positionner et vous aider à vous différencier. ✅ Notre approche collaborative. Notre approche est collaborative et humaine avec tous nos clients et partenaires. Nous aimons les défis, les gens, rire et la collaboration. ✅ Notre esprit analytique (BI) Il est essentiel d’avoir une très bonne compréhension de votre situation d’entreprise, de votre positionnement et de votre environnement concurrentiel. ✅ Notre créativité La créativité est partout. Nous l’utilisons pour réfléchir à l’extérieur de la boite et pour faire accepter les changements à l’interne et à les intégrer pour créer votre écosystème unique. ✅ Nos coûts concurrentiels. Nous nous adaptons à la réalité de nos clients. Nous sommes ouverts à travailler en visioconférence ou de vos bureaux. Vous payez pour l’expertise pas pour nos structures. La commercialisation, le positionnement et la rentabilité sont les principaux défis que doit relever tout chef d’entreprise. Dho! Stratégie possède l’expertise pour vous conseiller et vous accompagner dans la conception et la réalisation d’une solide stratégie qui tiendra compte de votre réalité, de vos objectifs, de vos échéanciers et, bien sûr, de vos impératifs budgétaires. Nous sommes passionnés, curieux et impatients de vous rencontrer. On fait connaissance ? Prenez un RDV ça ne vous engage à rien: https://calendly.com/valeriedholastratege/faisons-connaissance Visitez notre site web : http://dhocommunications.ca/
Looking for work in Employer Branding
Located in Montreal, Canada
From €1,000 for Employer Branding
Worked in Technology Hardware & Equipment (+3)
Speaks French, English
1-10 members
Mansupra Communications
(0 review)
Visions to reality
Mansupra Communications is a dynamic full-service agency that offers a comprehensive suite of digital marketing solutions to help businesses thrive in today's competitive landscape. From website creation and SEO services to advertising, digital strategy, copywriting, and graphic design, we pride ourselves on our ability to deliver results-driven strategies that drive real, measurable impact for our clients. Our team of experts combines creativity, technical expertise, and strategic insight to craft compelling digital experiences that resonate with audiences and achieve our clients' objectives. With a commitment to excellence, innovation, and client satisfaction, Mansupra Communications is the trusted partner you need to elevate your brand and achieve lasting success in the digital world.
2 works in Employer Branding
Located in Richmond Hill, Canada
From €1,000 for Employer Branding
Worked in Logistics & Supply Chain (+5)
Speaks English, Arabic(+4)
11-50 members
Major Tom
(0 review)
Find clarity in chaos
Major Tom is the next iteration of the agency, purpose-built for the needs of today’s complex marketing landscape. We exist to bring calm to chaos, and clarity to our partners’ digital marketing strategies. Every day there are new technologies, new opportunities, and new tactics you can employ to engage with your audience. But knowing where to be and how to act can be overwhelming – being everything to everyone isn’t always the answer. Instead, the key is to find a new perspective. To take a step back and look at the bigger picture. It’s about doing the right thing, not just anything. Major Tom works to understand the entire scope of an organization so that we can not only recommend the right solutions but execute on them at a best-in-class level consistently across all mediums. We believe in focus. In cutting through the noise to find clarity. By taking a strategic approach to each and every one of our projects, we’re able to help organizations see the whole forest before picking the right trees: identifying the channels, tactics, and technologies that will drive your business forward. Major Tom is a collective of over 70 industry-leading specialists hand-picked from across the globe. With a presence in New York, Toronto, Vancouver, and LA, we combine the top-level strategy you’d find at an established consultancy with the implementation capabilities you’d find at a leading agency.
Looking for work in Employer Branding
Located in Vancouver, Canada (+2)
From €10,000 for Employer Branding
Worked in Luxury Goods & Jewelry (+4)
Speaks English
51-200 members
Oi Marketing | Web Design and SEO in Metro Vancouver
5
(1 review)
Who puts the awe in awesome? Someone like us.
Oi Marketing is a leading digital marketing agency in Surrey BC that offers a wide range of services to help small businesses achieve their online marketing goals. Our team of experts specializes in creating customized and effective marketing strategies that are tailored to meet the unique needs of each client. We believe in building long-lasting relationships with our clients by providing them with high-quality services and exceptional customer support. Whether you are looking for local SEO services, social media marketing, PPC management, content marketing, online reputation management, web design and development, video marketing, or Google Ads management services, we have got you covered. Our goal is to help you establish a strong online presence, attract more leads, and grow your business. Contact us today to learn how we can help you achieve your online marketing goals. https://oimarketing.ca
Looking for work in Employer Branding
Located in Surrey, Canada
From €750 for Employer Branding
Worked in Banking & Financials
Speaks English
1-10 members
Brandlucent
(0 review)
Take on the world
Brandlucent helps ambitious companies pursue their brand potential. Through our 360 brand process, we define, inspire, and engage to ensure the success of your brand transformation. With strategic guidance, we drive ambitious companies to take on the world. Our Services: We dare you to reach higher. Outgrown your brand? Ready to take the next step? We’re here to help you embody that ambition. With exploratory, collaborative, and strategic guidance, we drive you to progress with purpose and go beyond belief. Our Mission: Our mission is to guide ambitious B2B tech and service companies through a complete brand transformation to take on their vision. We deliver on this mission through our in-depth, structured brand transformation program. We take on an exploratory, collaborative and strategic approach to align and motivate clients to widen their scope and augment their ambition.
Looking for work in Employer Branding
Located in Montreal, Canada
From €1,000 for Employer Branding
Worked in Marketing & Advertising
Speaks English, French(+1)
11-50 members
Fisheye Solutions
5
(5 reviews)
Design-oriented, strategy-driven, and brand focused.
About Us: Hi! We’re Fisheye, a design-oriented, strategy-driven, and brand-focused international marketing agency. We established Fisheye Solutions in 2012 from Cairo, Egypt. It started with just a couple of experts from the design and advertising industry and only a handful of clients. Today, after a decade of dedication and passion, we’re proud to hold offices in Egypt and Canada, where we walk side-by-side with both major and upcoming businesses to support their different stages of growth. Our Vision: The fisheye vision gives us the capability to see things from a wider, 360° perspective, ensuring your success in today’s transforming environment. It is our goal to become your indispensable communication partner that provides innovative and effective campaigns that reach out to the desired target audience. What does that mean for you? Whether you want to take your brand to the next level or just improve your standing in the market, our methodology and innovative eye will ensure that you do just that. Our job is more than just making your work look “neat.” Our 4-dimensional design process focuses on the brand’s character and voice, brand message, and most important, the brand heart - one that lasts, impacts and inspires.
Looking for work in Employer Branding
Located in Toronto, Canada (+1)
From €1,000 for Employer Branding
Worked in Beverage (+6)
Speaks English, Arabic
11-50 members
baseTOP
(0 review)
Creative Agency Services To Maximize Your Business Potential
baseTOP is a Digital Agency, sufficient to help customers with UI UX Design, Website Design, Custom web development, Mobile App Development, Software Development And Integration. Over 3 years baseTOP has got the opportunity to work with various industries and clients. baseTOP has some amazing business bonds with small-large scale business in USA, Canada, Australia and Europe. An amazing specialized team with each services are always ready for assistance and provide their best output.
Looking for work in Employer Branding
Located in Toronto, Canada (+1)
From €1,000 for Employer Branding
Works in multiple industries
Speaks English
11-50 members
Rare Ideas
4.9
(28 reviews)
Turning Ideas into Iconic Brands.
Highly recommended
Please do reach out to us at newproject@rareideas.in Tel: +91 9860479385 A Boutique Brand Strategy and Consumer Experience design house. At Rare Ideas we are dedicated to crafting brands that standout in the market and create a lasting impact. Fueled with a passion of bringing ideas to life - our team consists of seasoned professionals and specialists - from entrepreneurs and brand strategists to communication experts, marketers, and curators, we bring a diverse range of expertise to every project. We collaborate end-to-end with our clients as your brand partners and custodians. Whether it’s building a brand from the ground up, refreshing an existing identity, or refining positioning and communication strategy, we partner with you to achieve every brand milestone. Our Key Expertise: Market Research Brand Concept Brand Strategy and Positioning Visual Identity Communication Strategy Design Collaterals Consumer experience strategy and design Specialised Menu Designs Brand Workshops IP’s and Campaigns Our Presence: While we are based out of India and have been instrumental in building some of the moved loved brands in the country - we do work with brands globally. Our experience spans over diverse industries and continents working with startups as well as established enterprises. Catering to businesses of all sizes, we have found the right sync to working with brands across borders. Industry Speciality At Rare Ideas, our expertise has grown through close collaborations with hospitality, F&B, and retail brands, carving a niche in these industries. However, our strength lies in adaptability—every industry demands its own unique approach, and our team excels at crafting tailored strategies while adhering to the universal principles of impactful brand building. Our diverse network of specialists across industries through our "Friends of Rare" initiative, we ensure that every project benefits from the best talent and insights, no matter the sector. Let’s Build Something Extraordinary Together Schedule a complimentary 30-minute consultation to discuss your brand’s challenges and explore tailored strategies for impactful branding, design, and communication. Whether we collaborate or not, you'll walk away with valuable insights. We look forward to connecting!
Looking for work in Employer Branding
Located in Pune, India
From €1,000 for Employer Branding
Worked in Restaurants (+7)
Speaks English, Hindi
11-50 members
Hybrid Creative
(0 review)
Where Creativity Meets Strategy
Lethbridge roots, world-class results: Hybrid Creative elevates your business with captivating, No-B.S. branding, web design and development, graphic design, and strategic marketing experiences that are unique, genuine and remarkable. Driven by award-winning design, targeted strategies, and measurable results, Hybrid Creative eliminates the guesswork and overwhelm. Founded in Lethbridge in 2012, we've since empowered hundreds of innovative startups and kick-ass brands, locally and worldwide. Your brand is more than just a logo—it's a story, a voice, a promise. It's the lasting impression you leave, the experience you create, and the relationships you nurture. Whether a startup business or an established corporation seeking reinvention, your brand's authenticity and consistency are essential to your success. We believe in straightforward solutions — no off-the-shelf services, shady guarantees or hidden fees. Dive into a realm of design and creative strategy where your brand thrives, engagement soars, and growth is a given. Wherever you are in your brand journey, you are the hero in your story; we are your guide, catering to your unique superpowers. Partner with us in our global quest to elevate 100,000 brands to unparalleled growth! Our passionate team of creatives and strategic innovators is eager to unleash your business's potential, carve your industry niche and fuel your market dominance on our road to 100k.
Looking for work in Employer Branding
Located in Lethbridge, Canada
From €1,000 for Employer Branding
Works in multiple industries
Speaks English
1-10 members
Grow By Millions
(0 review)
Advertise Your Business
Grow By Millions is a Kitchener Waterloo Cambridge-based full Digital Marketing Services provider. Our expert team offers services in Google Listing, Google Ads, Bing Ads, Meta(facebook and instagram ) Ads, SEO, Content marketing, Brand engagement & Management, Social Media Management, Web Development, Logo, Business Cards, Google Business SEO and Graphic Design. We are team of experts who help business grow and reach their goals.
Looking for work in Employer Branding
Located in Kitchener, Canada
From €1,000 for Employer Branding
Works in multiple industries
Speaks English
1-10 members
Bluehaus Creative
(0 review)
A Strategic Design + Branding Studio Bluehaus Creative is a multidisciplinary strategic design + branding studio guided by strategic insight, brave work, curiosity and passionate minds. By partnering with like-minded businesses, we bring brands to life through thoughtful storytelling, strong visual identity, art direction, and digital design for a variety of clientele, both locally and internationally, and of all sizes, to help them grow and succeed. Our immersive design approach and process are artistic, effective and honest. It unearths your values and personality, as well as a strong understanding of what customers expect from your brand. By finding and articulating your brand promise, we help build anticipation and trust in your audience. Founded in 2008 by Ryan Mayer, a Canadian Brand Strategist, Brand Designer & Digital Artist with decades of experience. Working closely with businesses, agencies, and entrepreneurs by providing purpose-built and creative branding, design, interactive, and advertising solutions that help foster enduring relationships between brands and their clients. His focus is on delivering creativity that works to help purpose-driven businesses create maximum impact in the world. Contact us to find out how we can help.
Looking for work in Employer Branding
Located in Edmonton, Canada
From €1,000 for Employer Branding
Works in multiple industries
Speaks English
1-10 members
Marketing Planet Agency
(0 review)
THE POSSIBILITIES ARE ENDLESS. JOIN US TO EXPLORE THEM ALL.
Marketing Planet is a full-service marketing agency with a focus on providing innovative and effective solutions to businesses in Canada and the United States. Our team of experts is dedicated to helping clients achieve their marketing goals through a range of services including social media marketing, email marketing, search engine optimization, branding, and more. With years of experience and a passion for excellence, we pride ourselves on delivering measurable results and outstanding customer service.
Looking for work in Employer Branding
Located in Vancouver, Canada
From €1,000 for Employer Branding
Works in multiple industries
Speaks English
11-50 members

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Frequently Asked Questions.

Company culture plays a pivotal role in shaping an organization's employer brand in Canada. It's the foundation upon which the employer brand is built and has a significant impact on attracting, engaging, and retaining top talent in the competitive Canadian job market.

Key aspects of company culture that influence employer brand in Canada:

Values and Ethics: Canadian workers place high importance on organizational values that align with their own. Companies that demonstrate strong ethical practices and social responsibility tend to have more appealing employer brands.
Work-Life Balance: With a growing emphasis on work-life balance in Canada, organizations that prioritize this aspect in their culture are often viewed more favorably by potential employees.
Diversity and Inclusion: Given Canada's multicultural landscape, companies with inclusive cultures that celebrate diversity are more likely to have strong employer brands.
Innovation and Growth: A culture that fosters innovation and provides opportunities for professional growth is particularly attractive to Canadian talent, especially in tech hubs like Toronto and Vancouver.
Employee Well-being: Organizations that prioritize mental health and overall employee well-being in their culture are increasingly seen as desirable employers in Canada.

Impact on Employer Brand:

Authenticity: A strong company culture provides authentic stories and experiences that can be shared through employer branding initiatives, making the brand more credible and attractive.
Employee Advocacy: When employees are satisfied with the company culture, they become natural brand ambassadors, sharing positive experiences on platforms like Glassdoor and LinkedIn, which are widely used in Canada.
Talent Attraction: According to a 2023 LinkedIn report, 77% of Canadian professionals consider company culture before applying for a job, highlighting its crucial role in talent acquisition.
Retention: A positive culture that aligns with the employer brand helps in retaining employees. The Conference Board of Canada reports that organizations with strong cultures have 72% higher employee retention rates.

Strategies for Aligning Culture and Employer Brand in Canada:

Strategy	Implementation
Employee Feedback	Regularly conduct surveys and focus groups to understand and improve company culture.
Transparent Communication	Foster open dialogue about company values, goals, and challenges.
Leadership Alignment	Ensure leadership behaviors reflect and reinforce the desired culture and employer brand.
Cultural Initiatives	Implement programs that strengthen key aspects of company culture (e.g., mentorship, volunteering).
Employer Brand Messaging	Craft messaging that authentically reflects the company culture across all touchpoints.

In conclusion, company culture is the heartbeat of an organization's employer brand in Canada. It shapes how current and potential employees perceive the company and plays a crucial role in attracting and retaining top talent. Organizations that successfully align their culture with their employer brand create a powerful proposition in the Canadian job market, leading to improved recruitment outcomes and long-term business success.

In Canada's diverse and multigenerational workforce, creating an employer brand that resonates across different age groups is crucial for attracting and retaining top talent. Here are some strategies companies can implement to ensure their employer brand appeals to various generations:

Conduct generational research: Understand the values, motivations, and preferences of different generations in the Canadian workforce. This includes Baby Boomers, Generation X, Millennials, and Generation Z. Use surveys, focus groups, and data analytics to gather insights specific to the Canadian market.
Develop a flexible employer value proposition (EVP): Create an EVP that has core elements appealing to all generations, but with the flexibility to highlight different aspects for different age groups. For example, emphasize work-life balance for Millennials, career development for Gen Z, and stability for older generations.
Tailor communication channels: Utilize a mix of communication platforms to reach different generations effectively. For instance, use LinkedIn and email for Gen X and older Millennials, while leveraging Instagram and TikTok for younger Millennials and Gen Z. Ensure your messaging is consistent across all platforms.
Showcase diverse employee stories: Feature employee testimonials and success stories from various age groups in your employer branding materials. This helps demonstrate that your company values and supports employees at all career stages.
Offer diverse benefits and perks: Provide a range of benefits that cater to different generational needs. For example:
- Robust health and retirement plans for older generations
- Student loan repayment assistance for younger employees
- Flexible work arrangements for all age groups
- Professional development opportunities across career stages
Create mentorship and reverse mentorship programs: Facilitate knowledge sharing between generations. This not only helps in skill development but also fosters understanding and collaboration across age groups.
Emphasize corporate social responsibility (CSR): Highlight your company's commitment to social and environmental issues, which is increasingly important to younger generations in Canada. Showcase initiatives that align with Canadian values, such as sustainability and diversity.
Adapt recruitment strategies: Tailor your recruitment approach for different generations. For example, use social media and virtual reality job fairs for younger candidates, while leveraging professional networks and industry events for more experienced hires.
Promote work-life integration: Emphasize how your company supports work-life balance, which is crucial for all generations but may look different for each. This could include flexible hours, remote work options, and wellness programs.
Regularly update your employer brand: The Canadian workforce is evolving, and so should your employer brand. Conduct annual reviews of your branding strategy to ensure it remains relevant to all generations.

By implementing these strategies, Canadian companies can create an employer brand that resonates across generations, fostering a diverse and inclusive workplace culture. Remember, the key is to find common ground while acknowledging and respecting generational differences. This approach will help attract a wide range of talent and position your company as an employer of choice in the competitive Canadian job market.

Aligning an employer brand with overall business objectives is crucial for Canadian companies to attract and retain top talent while supporting their broader corporate goals. Here are some effective strategies:

Define and communicate your company's purpose: Clearly articulate your organization's mission, vision, and values. Ensure that these align with your business objectives and resonate with both current and potential employees. For example, if sustainability is a key business objective, highlight your company's commitment to environmental initiatives in your employer brand messaging.
Conduct a thorough employer brand audit: Assess your current employer brand perception both internally and externally. Use surveys, focus groups, and social media listening tools to gather insights. This will help identify gaps between your desired employer brand and the current perception, allowing you to align your strategy accordingly.
Develop employee value propositions (EVPs) that support business goals: Create EVPs that not only attract talent but also support your company's objectives. For instance, if innovation is a key business goal, emphasize opportunities for creative problem-solving and continuous learning in your EVP.
Leverage employee advocacy: Encourage employees to become brand ambassadors by sharing their experiences on social media and professional networks. This can help attract like-minded talent who align with your company's values and objectives.
Tailor your employer brand to different segments: Recognize that different talent segments may have varying priorities. Adapt your employer brand messaging to appeal to specific groups while still maintaining alignment with overall business objectives.
Integrate employer branding into your talent management strategy: Ensure that your recruitment, onboarding, performance management, and retention strategies all reflect and reinforce your employer brand and business objectives.
Measure and optimize: Regularly assess the impact of your employer branding efforts using relevant metrics such as quality of hire, employee engagement scores, and retention rates. Use these insights to refine your strategy and ensure continued alignment with business objectives.

To illustrate the importance of aligning employer brand with business objectives, consider this data:

Metric	Impact
Employer Brand Investment	Companies that invest in employer brand are 3x more likely to make a quality hire (LinkedIn)
Talent Attraction	92% of candidates would consider changing jobs if offered a role with a company with an excellent corporate reputation (CR Magazine)
Cost Savings	A strong employer brand can lead to a 50% reduction in cost-per-hire and a 28% reduction in turnover (LinkedIn)

By implementing these strategies, Canadian companies can create a compelling employer brand that not only attracts top talent but also supports their overall business objectives, leading to improved performance and sustainable growth in the competitive Canadian market.