How do successful PR campaigns in the UAE measure and demonstrate their impact on a company's bottom line?

Successful PR campaigns in the United Arab Emirates (UAE) employ a variety of sophisticated methods to measure and demonstrate their impact on a company's bottom line. In this dynamic and rapidly evolving market, it's crucial for PR agencies to quantify their value and show tangible results. Here's how top PR professionals in the UAE approach this challenge: 1. Key Performance Indicators (KPIs) UAE PR agencies use specific KPIs tailored to each campaign's objectives: Media coverage metrics (reach, impressions, share of voice) Social media engagement rates Website traffic and conversions Lead generation and quality Sales uplift during and post-campaign 2. Return on Investment (ROI) Calculation PR professionals in the UAE calculate ROI by comparing the cost of the PR campaign to the value of its outcomes. This may include: Advertising Value Equivalency (AVE), although this is being phased out in favor of more meaningful metrics Cost per lead or cost per acquisition Revenue generated from PR-driven leads 3. Brand Health Metrics UAE agencies often conduct pre and post-campaign surveys to measure: Brand awareness Brand sentiment Purchase intent Customer loyalty 4. Digital Analytics With the UAE's high digital penetration rate (95.8% as of 2021), digital analytics play a crucial role: Google Analytics for website traffic and user behavior Social media insights for engagement and reach SEO rankings for targeted keywords Online sentiment analysis tools 5. Media Monitoring and Analysis UAE PR agencies use advanced media monitoring tools to track: Media mentions across traditional and digital platforms Message penetration and key message pull-through Share of voice compared to competitors 6. Customer Relationship Management (CRM) Integration Many UAE businesses integrate PR efforts with their CRM systems to track: Lead sources attributed to PR activities Customer journey from PR touchpoint to conversion Lifetime value of PR-generated customers 7. Economic Impact Studies For larger campaigns or long-term PR initiatives, agencies may commission economic impact studies to demonstrate broader financial effects on the company or even the local economy. 8. Benchmarking Against Industry Standards UAE PR professionals often use industry benchmarks to contextualize their results, such as the MEPRA Benchmarking Report, which provides PR performance standards specific to the Middle East region. It's important to note that in the UAE's multicultural business environment, PR agencies must also consider the impact of their campaigns across different cultural segments. This often involves using multilingual sentiment analysis tools and culturally-sensitive survey methods. Moreover, with the UAE's focus on innovation and technology, many PR agencies are adopting AI-powered tools for more accurate and real-time measurement of campaign impact. These tools can provide predictive analytics, helping businesses anticipate the potential ROI of future PR initiatives. By employing these comprehensive measurement strategies, successful PR campaigns in the UAE can clearly demonstrate their impact on a company's bottom line, justifying investment and proving the value of strategic public relations in this competitive market.

How can PR strategies effectively manage and mitigate reputational crises in the UAE's fast-paced media landscape?

In the United Arab Emirates' dynamic and rapidly evolving media environment, managing and mitigating reputational crises requires sophisticated PR strategies tailored to the local context. Here are several effective approaches: Rapid Response Protocol: Develop a comprehensive crisis communication plan that includes: Pre-approved messaging templates Designated spokespersons fluent in Arabic and English Clear chain of command for decision-making Regular crisis simulation exercises Digital Reputation Management: Implement proactive online reputation management strategies: Monitor social media platforms popular in the UAE (e.g., Instagram, Twitter, LinkedIn) Utilize AI-powered sentiment analysis tools to track public opinion Engage with audiences across various digital channels Cultural Sensitivity: Ensure all crisis communication is culturally appropriate: Respect local customs and values Consider the impact of religious observances (e.g., Ramadan) on messaging timing Tailor messages for the UAE's diverse expatriate communities Influencer Partnerships: Collaborate with trusted local influencers: Identify and engage with UAE-based thought leaders Leverage their credibility to disseminate accurate information Create authentic, relatable content that resonates with local audiences Transparency and Accountability: Foster trust through open communication: Provide regular updates through official channels Address concerns promptly and honestly Demonstrate commitment to resolving issues Media Relations: Maintain strong relationships with local and regional media: Cultivate connections with key journalists and editors Provide exclusive insights or interviews to trusted media outlets Offer media training to key executives for effective crisis interviews Data-Driven Approach: Utilize analytics to inform strategy: Implement real-time monitoring of news and social media Use data visualization tools to track crisis evolution Adjust messaging based on audience engagement metrics According to a 2023 study by the Middle East Public Relations Association (MEPRA), 78% of UAE businesses that successfully navigated reputational crises attributed their success to having a robust digital response strategy in place. Additionally, the study found that companies with culturally sensitive crisis communication plans were 2.5 times more likely to maintain stakeholder trust during a crisis. By implementing these strategies, organizations in the UAE can effectively manage and mitigate reputational crises in today's fast-paced media environment. It's crucial to remember that the UAE's media landscape is unique, blending traditional values with cutting-edge technology. PR professionals must stay agile, culturally aware, and technologically savvy to navigate this complex terrain successfully.

Top Public Relations (PR) Agencies in the United Arab Emirates

Which one is the best for your company?

Takes 3 min. 100% free

Public Relations (PR)United Arab Emirates

435 agencies

Search location

Ratings

Budget

All Public Relations (PR) Companies in the United Arab Emirates

The Portal Agency
5
(10 reviews)
Marketing Consulting
Highly recommended
The Portal is a Global Marketing Consultant and Software Development Agency located in New York, Dubai, Munich and Cairo with a core focus on creative, content, technology & e-commerce. We help brands create amazing assets and provide the distribution platforms to tell their story and engage with their customers. We offer a suite of services and products, from large-scale e-commerce solutions to content creation for digital campaigns. Some of our core services include: mobile application development website development, web design, e-commerce, digital marketing & SEO, content creation, and branding. We partner with clients in various industries such as: fashion, tourism, luxury, finance, food and beverage, lifestyle, technology, government, entertainment, etc.… We’re a team of curious people that share a passion for creating digital experiences that generate greater results .. We are Your Fastest Portal to SUCCESS!
Looking for work in Public Relations (PR)
Located in Dubai, United Arab Emirates (+2)
From €3,000 for Public Relations (PR)
Worked in Toys (+31)
Speaks English, Arabic
11-50 members
360 Comms
5
(6 reviews)
360 COMMS ISN’T AN AGENCY OR A PLACE, IT’S A PEOPLE
Highly recommended
As an agency, we take pride in our strong work ethic. We’re focused, which means you’ll be working with us, the founders, and not pawned off to a junior creative team. We’re creative and driven – the work we build for you becomes a part of our portfolio. Whether that means collaborating with the finest influencers, boosting your SEO, or upgrading your content strategy, the 360 Comms knows exactly how to keep the crowds awake.
11 works in Public Relations (PR)
Located in Dubai, United Arab Emirates (+1)
From €1,000 for Public Relations (PR)
Worked in Food (+7)
Speaks English, Arabic(+3)
11-50 members
Adapts Media
4.9
(17 reviews)
The Right Agency For Your Digital Marketing Needs
Highly recommended
Top awarded
Adapts Media is a creative marketing agency specializing in curating multi-pronged marketing strategies. Our experts will help you discover the best opportunities and execute campaigns to drive higher ROI for your business.
1 work in Public Relations (PR)
Located in Dubai, United Arab Emirates (+3)
From €5,000 for Public Relations (PR)
Worked in Beauty (+20)
Speaks English, Arabic(+5)
51-200 members
RHILLANE Marketing Digital
4.9
(117 reviews)
Grow Big, Grow Right.
Highly recommended
Top awarded
Chez RHILLANE Marketing Digital, nous ne faisons pas que promouvoir votre marque : nous révélons tout son potentiel. En tant qu'agence de marketing digital 360°, nous avons accompagné plus de 615 clients à travers le monde, généré +50 millions de dollars de chiffre d’affaires pour nos clients, et géré +15 millions de dollars en budgets publicitaires. Avec des bureaux à la fois au Maroc et en Californie, aux États-Unis, nous sommes fiers de servir une clientèle internationale en apportant des solutions personnalisées et performantes. Des résultats qui parlent d’eux-mêmes. Avec 280 clients Meta Ads, +80% de nos campagnes affichant un ROAS supérieur à 7, et un taux de satisfaction de 96%, nous transformons les ambitions de nos clients en succès mesurables. Nos services vont de la création de sites web élégants et intuitifs, au SEO qui propulse vos classements, en passant par des campagnes publicitaires Meta, Google, et TikTok ultra-ciblées. Chaque stratégie est conçue pour capter l’attention, générer des conversions, et fidéliser vos clients. RHILLANE Marketing Digital est bien plus qu’une agence digitale : nous sommes votre partenaire de croissance. Grâce à nos outils de pointe, notre créativité audacieuse et une expertise ancrée dans les données, nous accompagnons nos clients pour surmonter leurs concurrents et atteindre des sommets. Rejoignez les entreprises qui ont déjà transformé leur présence en ligne avec nous. Votre succès commence ici.
18 works in Public Relations (PR)
Located in Dubai, United Arab Emirates (+2)
From €3,000 for Public Relations (PR)
Worked in Legal Services (+18)
Speaks English, Arabic(+2)
11-50 members
Walther Kranz
5
(4 reviews)
Ideas. Content. Results.
Top awarded
Walther Kranz is a boutique communications agency specializing in strategic PR,, and event management. With a focus on tailor-made, high-impact solutions, the agency serves brands across various industries, helping them navigate complex markets and build meaningful connections with their audiences. Operating through offices in Istanbul, Dubai, and Baku, Walther Kranz combines local expertise with a global perspective: 📍 Istanbul Office (Cihangir) – The agency’s founding office, located in the heart of Istanbul’s vibrant creative district, serves as a hub for strategic communications, media relations, and content creation. 📍 Dubai Office – The newest addition and the headquarters for global operations, focusing on expanding international client portfolios, digital strategies, and market positioning across the MENA region. 📍 Baku Office – Strengthening the agency’s footprint in the Caspian region, this office provides localized PR, corporate communication, and branding support tailored to regional business landscapes. Supported by a dedicated team of over 50 professionals, Walther Kranz delivers customized, innovative, and results-driven communication strategies, positioning itself as a trusted partner for brands seeking excellence and influence.
7 works in Public Relations (PR)
Located in Dubai, United Arab Emirates (+2)
From €10,000 for Public Relations (PR)
Worked in Entertainment & Events (+3)
Speaks English, Arabic(+2)
11-50 members
Praxis Advertising
4.8
(6 reviews)
25 Years of Innovating Brands Across Physical & Digital Spaces
Recommended
Top awarded
Praxis Advertising is a leading full-service agency based in Dubai. We specialize in Branding, Integrated Communication, Space and Environment Design, and Digital Marketing. Established as a traditional advertising agency, Praxis has evolved with the changing media and design landscape over the past 25 years, consistently transforming businesses into powerful brands. Our success is driven by a client-first approach that prioritizes collaboration. We ensure long-term partnerships with clients across diverse industries. Our portfolio includes well-known brands such as Pirelli, Cadillac, Chevrolet, Kawasaki, GEMS Education, Huawei, Medcare, and many more from education, retail, healthcare, and finance. At the core of Praxis is a dedication to creativity and innovation. We leverage the latest technologies, including AI-driven tools, to stay ahead of market trends and deliver performance marketing and lead generation solutions that drive measurable results. We take pride in crafting brand stories deeply rooted in human insights, ensuring each campaign resonates with its target audience. As we continue to grow, our focus remains on expanding within the GCC by 2025 while helping our clients achieve lasting impact through strategic thinking, cutting-edge technology, and a collaborative approach that sets us apart in the market. At Praxis, we don’t just create campaigns—we shape experiences that transform businesses into brands that leave a lasting impression.
6 works in Public Relations (PR)
Located in Dubai, United Arab Emirates (+1)
From €3,000 for Public Relations (PR)
Worked in Hospitals & Healthcare (+10)
Speaks English, Arabic(+1)
11-50 members
Evoke International
5
(1 review)
Cut through the noise - creating real experiences that matter. Join the rEvolution.
Top awarded
EVOKE is an international communications company that has created a worldwide footprint of technical and intellectual expertise. Led by experienced communicators and supported by academics, journalists, media specialists, research analysts and security experts, we advise private companies, corporations, government and non-governmental organizations, faith groups and individuals on all aspects of Strategic Communications, Public Relations, Branding, Research, Data Mining/Management, Advertising, Media Buying and Campaign Implementation. Evoke is an end-to-end service agency in a new frontier, with data-backed perspectives offering true results – creating real experiences that matter and telling you what you need to know now, for the future. Think of us as a data-backed, solutions-driven ‘Think Tank’ with full 360° implementation capabilities.
11 works in Public Relations (PR)
Located in Dubai, United Arab Emirates
From €5,000 for Public Relations (PR)
Worked in Non-profit (+10)
Speaks English, Arabic
11-50 members
Incrementors
5
(236 reviews)
Experts in SEO, Local & Ecommerce SEO
Highly recommended
Top awarded
Incrementors is an AI-powered digital sales company delivering innovative marketing solutions across the UAE. As a Forbes-recognized Best SEO Agency (2023-24), we specialize in transforming digital presence into revenue. With 12+ years of expertise and 3,000+ successful client partnerships, we excel in local SEO, conversion optimization, and comprehensive digital marketing strategies. Our award-winning team delivers measurable results through: AI-powered SEO and local search optimization Strategic conversion rate optimization Custom web design and development E-commerce solutions Digital sales enhancement Based in UAE, we've generated $11.7+ billion in client revenue through our data-driven approach. Whether you're a mid-sized business or large enterprise, our tailored strategies ensure maximum ROI and sustainable growth in the Middle Eastern market. Contact us for a complimentary 30-minute strategy session to transform your digital presence. https://incrementors.tucalendi.com/incrementors/krishna
3 works in Public Relations (PR)
Located in Ajman, United Arab Emirates (+4)
From €1,000 for Public Relations (PR)
Worked in Retail (+10)
Speaks English, Hindi
51-200 members
Ninja Promo: A Subscription-Based Marketing Agency
5
(34 reviews)
Crystal-clear hourly billing and hundreds of marketing and creative experts at your disposal.
Recommended
Top awarded
Want to give your brand a boost in visibility, traffic, conversions, sales, and ROI? Take a look at our free marketing plan right here: https://ninjapromo.io/contact We're NinjaPromo and we're obsessed with helping brands like yours scale their marketing without the pain of hiring freelancers or dealing with detached agencies. As a Marketing-as-a-Service (MaaS) company, we’re your one-stop-shop for all things digital marketing. We give you access to the top 1% of marketers and creatives worldwide all for one monthly fee. We lift your brand higher with our multi-channel marketing, branding, and all things creative design. We're passionate about building brand identities, creating visually stunning content, and using the best and the latest tools and techniques to get your brand out there. We know how to make your social media buzz, get your SEO on point, create ads that actually get clicked, reach out to influencers, write emails that get opened, handle your PR, produce videos that tell your story, and design and develop websites that visitors love. And that's just scratching the surface. Here’s a snapshot of our services: SEO PPC SMM Influencer Marketing Email Marketing PR UX/UI Content Creation If you want to join the 250 ambitious brands that are already jump-starting their growth with our subscription-based model, then have a chat with our team today.
22 works in Public Relations (PR)
Located in Dubai, United Arab Emirates (+4)
From €1,000 for Public Relations (PR)
Worked in Banking & Financials (+22)
Speaks English
201-500 members
TekRevol DMCC
5
(50 reviews)
Empowering Businesses through Digital Transformation
Top awarded
A digital transformation company offering full-stack mobile app development solutions for startups and enterprise-level clients. TekRevol has been listed as one of the best mobile app development solutions providers on various industry review websites. Moreover, we are also listed in the list of 5000 fastest-growing firms globally by Inc. After US and Ukraine, we have also laid our footprints in the GCC region and have an office in Dubai, UAE.
Looking for work in Public Relations (PR)
Located in Dubai, United Arab Emirates (+6)
From €3,000 for Public Relations (PR)
Worked in Video games (+18)
Speaks English, Arabic(+1)
201-500 members
Maison Bold Agency
5
(1 review)
Maison Bold Agency. L'Agence Audacieuse.
Maison Bold Agency – Excellence in Public Relations, Influence Marketing, and 360° Strategies for Visionary Brands. Maison Bold Agency is a dynamic agency specializing in tailored communication strategies for prestigious brands. With offices in Europe (France) and the United Arab Emirates (Dubai), we leverage our expertise and international network to serve our clients worldwide. Whether you aim to enhance your brand visibility and reputation through impactful Public Relations campaigns and exclusive media events, or strengthen your brand image with strategic influence marketing and celebrity collaborations, our team supports you in achieving your goals. By maximizing your presence across all channels, we help you attract new leads and retain a targeted clientele. Our expertise spans all areas of communication: from impactful Public Relations campaigns to influence marketing strategies, 360° marketing approaches, talent management, and celebrity endorsements. Ready to make your next campaign a success? Maison Bold Agency is the trusted partner for ambitious brands.
3 works in Public Relations (PR)
Located in Dubai, United Arab Emirates (+1)
From €5,000 for Public Relations (PR)
Worked in Architecture & Planning (+5)
Speaks English, French(+1)
11-50 members
Boost ON Business
4.9
(3 reviews)
Take Your Brand To The Next Level.
Recommended
We are the most advanced technology and marketing agency in Dubai! We are proud of our hybrid dynamic team of creative humans and powerful AI Robots. Boost On is an agency for brands with a vision to grow bigger and better in this new world where technology and marketing are powerful! We specialize in propelling brands to new heights in the dynamic and competitive market. This is an era where success hinges on staying ahead of the curve, our agency stands as a beacon of innovation and strategic prowess, dedicated to guiding brands through the intricacies of growth and prominence in specific markets. If you like, we can introduce you to our Oracle AI named Rayne.
4 works in Public Relations (PR)
Located in Dubai, United Arab Emirates
From €10,000 for Public Relations (PR)
Worked in Construction (+11)
Speaks English
11-50 members
7G Media Consultancies
5
(1 review)
Your Vision, Our Expertise: A Formula for Success
7G Media is Dubai’s most trusted creative digital agency, with a strong reputation for multi-pronged marketing strategies, backed by regional understanding and a total commitment to excellence. We deliver hard-working, targeted solutions on multiple platforms, from branded content, digital marketing solutions to advertising collateral. With over 10 years of experience, serving 20+ industries and 700+ satisfied clients, 7G Media has built a strong reputation in the UAE and across the GCC for its expertise and the quality of its work. Since 2007, 7G Media has been successfully delivering performance-based solutions to clients from diverse industries. With our professional team of experienced creative media experts, we have worked with government entities and leading local and international companies, earning the trust of prestigious clients in both government and private sectors such as the Ministry of Finance, Ministry of Economy, Ministry of Health and Prevention, Mohammed Bin Rashid Space Centre, Sharjah Private Educational Authority, E-dirham, ADCB, Emirates NBD and Emaar. Delivering quality is our forte. Every project is conducted with heart, passion, and empathy, ensuring excellence at every stage. We create customised strategies based on the targets our clients want to achieve and ensure measurable results, whether it’s a responsive website that meets search engine standards, digital marketing solutions, an animated video, an event that needs a strong concept and flawless execution, a Google Ads campaign, a corporate magazine or an annual business report. Built on experience, rooted in culture, and guided by excellence, 7G Media continues to bring rich ideas to life and drive value through innovation, strategy and creativity.
Looking for work in Public Relations (PR)
Located in Dubai, United Arab Emirates
From €1,000 for Public Relations (PR)
Worked in Banking & Financials (+12)
Speaks English, Arabic
11-50 members
Dagwood Advertising & Producing LLC
4.7
(1 review)
Unleashing Brand Potential, One Experience at a Time
We're a collective of passionate minds with expertise in communications planning, innovative consumer engagement, branding, and experiential marketing. We leverage our diverse skill sets to craft unique experiences that resonate with your audience and propel your brand forward. Our service pillars cover: Branding : We build strong brands from the inside out by crafting compelling narratives that connect with your audience. Activation : We design interactive experiences that spark meaningful connections and drive customer acquisition. Event : From seamless planning to flawless execution, we ensure your event leaves a lasting impression. Media : We navigate the ever-evolving media landscape to strategically place your brand in the right places.
1 work in Public Relations (PR)
Located in Dubai, United Arab Emirates
Budget on request
Worked in Logistics & Supply Chain (+5)
Speaks English, Arabic(+2)
11-50 members
Pixoo Media Creative Agency
5
(18 reviews)
Pixoo Media, the leading creative agency in Dubai, Abu Dhabi, UAE. "Where The Brand Begins"
Highly recommended
Top awarded
Top Creative Agency in Dubai & Abu Dhabi – Branding, Website Design, IT Services, and Marketing Solutions in UAE Pixoo Media, the leading creative agency in Dubai and Abu Dhabi, UAE, is your ultimate partner for building impactful brands and driving business growth. Our award-winning team of experts specializes in delivering tailored solutions for businesses of all sizes and industries, ensuring your brand stands out in today’s competitive market. With a comprehensive range of services, including: Branding & Identity Digital Marketing Website Design & Development Photography & Videography Writing & Translation Services Video Production & Animation IT Services Business Management Solutions We are committed to crafting strategies and campaigns that achieve measurable results and align with your unique business objectives. Why Choose Pixoo Media? At Pixoo Media, we don’t just offer services – we build long-term partnerships. Our data-driven approach, coupled with innovative ideas and cutting-edge technology, ensures your brand achieves maximum visibility and sustained growth. Whether it’s designing a compelling brand identity, creating an engaging website, or executing a robust digital marketing strategy, our solutions are tailored to help you thrive in a crowded marketplace. We have a proven track record of success, working with some of the most prominent brands in the UAE. Our clients trust us for our unparalleled expertise, exceptional customer service, and commitment to excellence. Your Partner in Business Success At Pixoo Media, collaboration is the key to innovation. Our team is composed of some of the brightest minds in branding and digital marketing, bringing diverse experiences and skills to the table. This diversity fuels creativity and enables us to deliver groundbreaking insights and solutions for our clients. We work seamlessly with your senior management team to align marketing strategies with overarching business goals, ensuring consistent progress toward success. Transform Your Business Today Ready to take your business to the next level? Pixoo Media is here to help you: Build a powerful and recognizable brand. Drive targeted traffic and increase online visibility. Create engaging, high-quality content that converts. Unlock the potential of your business in Dubai, Abu Dhabi, and across the UAE. 📞 Contact us today to discover how our creative solutions can empower your business to succeed. 👉 Visit Our Linktree for More Information https://linktr.ee/pixoomedia Working Hours: Monday-Saturday, 9am-6pm M +971 (0)50 393 3895 | M +971 (0)55 388 6871 W pixoomedia.com Experience the Pixoo Media Difference Join the growing list of businesses that trust Pixoo Media for their branding and marketing needs. Let us help you unleash the power of innovative branding and marketing solutions to outpace the competition and achieve your business goals.
2 works in Public Relations (PR)
Located in Abu Dhabi, United Arab Emirates (+1)
From €1,000 for Public Relations (PR)
Worked in Legal Services (+3)
Speaks English, Arabic(+2)
11-50 members
Bright Company
(0 review)
creative marketing and communications experts based in Dubai.
Bright Company is a Dubai-based agency that specialises in PR, Social media, Content Creation, Strategy, Design, and Marketing. As experts in marketing and communications, we have developed content, marketing, and digital solutions in Arabic and English for businesses, governments, charities, NGOs, healthcare organisations, SaaS solutions, events, the energy industry, FMCG, and many other types of organisations. We are experts in research-based whitepapers, articles, website copy, blogs, strategic messaging, message houses, narratives, press releases, social media copy, ghost-writing, key messages, mission vision values, search-optimised copy (SEO), ebooks, reports, trend analysis, ad copy, and just about any other type of copy. Bright Company can also help you with your landing pages, videos, TikToks, website build, and on-page content.
3 works in Public Relations (PR)
Located in Dubai, United Arab Emirates
From €250 for Public Relations (PR)
Worked in Others
Speaks English, Arabic
11-50 members
Accessnations
5
(1 review)
World's Best Events Management Company
Accessnations is a multinational events management company specializing in luxury business networking events for high-net-worth individuals. The company's flagship event, The Accessnations Gala, is a premier business networking event for high-net-worth individuals.
5 works in Public Relations (PR)
Located in Dubai, United Arab Emirates
From €20,000 for Public Relations (PR)
Worked in Entertainment & Events
Speaks English
51-200 members
ORBIS Production
5
(86 reviews)
International Full-Service Multi-Award-Winning Film and Video Production Company. Creative Agency.
Highly recommended
Top awarded
ORBIS Production – Multi-Award-Winning International Film & Video Production Company ORBIS Production is a premier full-service film and video production company with an in-house creative communication agency, specializing in high-end commercials, corporate films, branded content, and photography. With over 16 years of experience in the global market, we deliver top-tier marketing communication solutions that strengthen brand identity, elevate storytelling, and create a powerful competitive edge. Why ORBIS Production? ✅ Multi-Award-Winning Excellence – Recognized for outstanding achievements in film and media production. ✅ Sustainable & Future-Forward – We integrate eco-conscious practices into every stage of production. ✅ Global Reach, Local Expertise – Headquartered in Milan, with offices in Rome, Vienna, Zurich, Paris, Ljubljana, London, Munich, Dubai, and Los Angeles, ensuring seamless execution worldwide. ✅ End-to-End Production – From concept development to final delivery, we guarantee impeccable quality and creative impact. Our Core Expertise 🎬 High-End Video Production – TV & online commercials, corporate films, documentaries, branded content. 🔥 Creative Strategy & Brand Development – Crafting compelling narratives and visual identities. 📸 Commercial & Fashion Photography – Editorial, advertising, and corporate photoshoots across Europe. 🚁 Aerial Cinematography – Licensed drone operations for stunning aerial perspectives. At ORBIS Production, we bring bold creative ideas to life, ensuring every project resonates with its audience and drives brand success. 📍 Discover more about our work: 🌍 Website | Italy | France | Austria | Slovenia | UAE | Switzerland https://orbispro.it/en https://orbispro.ch https://orbispro.fr/en https://orbispro.at/en https://orbispro.si/en https://orbispro.ae https://orbispro.de https://orbispro.com 📖 Read our Case Studies & News at ORBIS Magazine – https://orbismagazine.com 🚀 Let’s create something extraordinary together!
2 works in Public Relations (PR)
Located in Milan, Italy (+7)
From €10,000 for Public Relations (PR)
Worked in Media (+11)
Speaks English, Arabic(+11)
51-200 members
MEMC.co
5
(1 review)
Your brand matters
We are a creative collective of veteran journalists, copywriters, brand strategists and media liasons with a passion for creating news-worthy brands. Led by a team with a collective experience of over 5 decades, storytelling and brand visibility for individuals and corporates is essential to what we do. We work with businesses and people who want to create a splash in the Middle-eastern zeitgeist.
5 works in Public Relations (PR)
Located in Dubai, United Arab Emirates
From €1,000 for Public Relations (PR)
Worked in Entertainment & Events (+6)
Speaks English, Arabic(+1)
11-50 members
Cactix
4.7
(8 reviews)
Professional B2B Marketing for Technical Industries
Recommended
We are a B2B marketing agency specialized in technical, engineering-driven industries. We help B2B businesses capture their target market, engage their audiences and drive business growth. We function as both an agency and a consultancy, delivering value to our clients through four integrated disciplines; marketing, content, web, and PR. We are fully certified as a Google Partner, a HubSpot Solutions Partner and Semrush Partner.
2 works in Public Relations (PR)
Located in Dubai, United Arab Emirates
From €3,000 for Public Relations (PR)
Worked in Industrial Goods & Services (+10)
Speaks English, Arabic(+1)
11-50 members

12 3

Struggling to choose? Let us help.

Post a project for free and quickly meet qualified providers. Use our data and on-demand experts to pick the right one for free. Hire them and take your business to the next level.

Customer reviews about Public Relations (PR) Agencies in the United Arab Emirates

Marketing DirectorTechnology | Dubai, AE

Partnering with this public relations agency in the United Arab Emirates has significantly boosted our brand’s visibility. Their strategic approach to media relations and their deep understanding of market dynamics in the UAE is commendable. The PR team provided exceptional support in crafting compelling press releases and organizing high-profile events that effectively communicated our core messages to the target audience.

Public Relations ManagerHospitality | Sharjah, AE

The expertise offered by this Public Relations (PR) Agency in the United Arab Emirates is truly outstanding. From crisis management to event management and everything in between, their team has consistently delivered beyond expectations. Their professional demeanor, coupled with a proactive approach to managing our company’s public image, has been invaluable.

CEOHealthcare | Abu Dhabi, AE

Working with a top-tier Public Relations (PR) Company in the UAE has been transformational for our brand's growth. Their innovative PR campaigns, tailored to our specific industry needs, have not only increased our market presence but have also enhanced our reputation among our client base. The level of personalization and attention to detail demonstrated by their team is unparalleled.

Insights from Our Expert: Public Relations (PR) Agencies in the United Arab Emirates

The United Arab Emirates stands out not only for its architectural wonders and vibrant culture but also as a powerhouse in the Public Relations industry. As a hub of innovation and communication excellence, the UAE boasts a dynamic PR scene with 176 projects showcased in our database and receiving a significant amount of feedback with 43 client reviews.

Leading Players and Their Achievements

A Range of Diverse Agencies

In the UAE, PR agencies vary widely, offering a spectrum of services tailored to the needs of diverse clientele. From large, well-established firms to niche boutiques, each agency brings its unique flair and expertise to the table, catering to a global clientele.

Clients and Prestigious Awards

Local agencies have collaborated with high-profile clients, showcasing their ability to handle large-scale and diverse projects successfully. These collaborations often lead to prestigious awards, enhancing the agencies' reputations and demonstrating their commitment to excellence in the PR field. The recognition received serves as a testament to their strategic proficiency and creative execution.

Advice on Budget Considerations

Evaluating Your Budget

When selecting a PR agency in the UAE, the budget plays a critical role. It's important to clearly define your budget and expectations upfront. Here are some tips for organizations of varying sizes:

Small Businesses and Startups

For small businesses and startups, engaging with medium-sized or specialized boutique agencies can be a wise choice. These firms often provide competitive rates while still delivering high-quality services, with basic PR campaigns often ranging from AED 10,000 to AED 50,000.

Medium-sized Enterprises

Medium-sized enterprises might have more complex requirements and larger budgets. Collaborating with agencies that boast a solid track record and a diverse team can be beneficial. Comprehensive PR strategies including media relations, event management, and digital PR can range from AED 50,000 to AED 200,000.

Large Enterprises and Multinationals

Large enterprises and multinationals typically have intricate needs that require extensive PR strategies. Partnering with top-tier agencies ensures a global reach and top-notch quality. Budgets for such expansive campaigns can start from AED 200,000 and scale up depending on the project's scope and complexity.

Analyzing Previous Works

Reviewing an agency’s previous projects is crucial. The 176 projects listed offer valuable insights into the agencies' capabilities and styles, helping businesses find an agency whose creative vision aligns with their brand's.

Enhance Your Brand's Visibility with UAE's PR Experts

The UAE continues to shine as a beacon of public relations innovation, thanks to a robust network of highly effective and pioneering PR agencies. Whether you are a large corporation seeking global PR strategies or a small business aiming to boost online presence, the UAE offers a plethora of options. Explore the various agencies, their impressive achievements, and detailed client reviews to find the ideal PR partner for your needs. As a local Sortlist expert, I encourage you to leverage the expertise found in the UAE to elevate your brand to new heights.

Written by Deirdre Delaney Sortlist Expert in the United Arab EmiratesLast updated on the 18-03-2025

Discover what other have done.

Get inspired by what our agencies have done for other companies.

Betina Closets Dubai

LG PHONE LAUNCH: Record over 1 million pre-order b

Media event for a client

Frequently Asked Questions.

Successful PR campaigns in the United Arab Emirates (UAE) employ a variety of sophisticated methods to measure and demonstrate their impact on a company's bottom line. In this dynamic and rapidly evolving market, it's crucial for PR agencies to quantify their value and show tangible results. Here's how top PR professionals in the UAE approach this challenge:

1. Key Performance Indicators (KPIs)

UAE PR agencies use specific KPIs tailored to each campaign's objectives:

Media coverage metrics (reach, impressions, share of voice)
Social media engagement rates
Website traffic and conversions
Lead generation and quality
Sales uplift during and post-campaign

2. Return on Investment (ROI) Calculation

PR professionals in the UAE calculate ROI by comparing the cost of the PR campaign to the value of its outcomes. This may include:

Advertising Value Equivalency (AVE), although this is being phased out in favor of more meaningful metrics
Cost per lead or cost per acquisition
Revenue generated from PR-driven leads

3. Brand Health Metrics

UAE agencies often conduct pre and post-campaign surveys to measure:

Brand awareness
Brand sentiment
Purchase intent
Customer loyalty

4. Digital Analytics

With the UAE's high digital penetration rate (95.8% as of 2021), digital analytics play a crucial role:

Google Analytics for website traffic and user behavior
Social media insights for engagement and reach
SEO rankings for targeted keywords
Online sentiment analysis tools

5. Media Monitoring and Analysis

UAE PR agencies use advanced media monitoring tools to track:

Media mentions across traditional and digital platforms
Message penetration and key message pull-through
Share of voice compared to competitors

6. Customer Relationship Management (CRM) Integration

Many UAE businesses integrate PR efforts with their CRM systems to track:

Lead sources attributed to PR activities
Customer journey from PR touchpoint to conversion
Lifetime value of PR-generated customers

7. Economic Impact Studies

For larger campaigns or long-term PR initiatives, agencies may commission economic impact studies to demonstrate broader financial effects on the company or even the local economy.

8. Benchmarking Against Industry Standards

UAE PR professionals often use industry benchmarks to contextualize their results, such as the MEPRA Benchmarking Report, which provides PR performance standards specific to the Middle East region.

It's important to note that in the UAE's multicultural business environment, PR agencies must also consider the impact of their campaigns across different cultural segments. This often involves using multilingual sentiment analysis tools and culturally-sensitive survey methods.

Moreover, with the UAE's focus on innovation and technology, many PR agencies are adopting AI-powered tools for more accurate and real-time measurement of campaign impact. These tools can provide predictive analytics, helping businesses anticipate the potential ROI of future PR initiatives.

By employing these comprehensive measurement strategies, successful PR campaigns in the UAE can clearly demonstrate their impact on a company's bottom line, justifying investment and proving the value of strategic public relations in this competitive market.

In the United Arab Emirates, where the media landscape is rapidly evolving and newsrooms are facing challenges, PR teams must adapt their strategies to build and maintain strong relationships with journalists and media outlets. Here are some effective approaches:

Understand the local media ecosystem: Familiarize yourself with the UAE's media landscape, including key publications, influential journalists, and popular platforms. This knowledge will help you tailor your outreach efforts effectively.
Leverage digital platforms: With the rise of digital media in the UAE, utilize platforms like Twitter, LinkedIn, and professional networking apps to connect with journalists. Many UAE-based journalists are active on these platforms, providing opportunities for engagement.
Provide high-quality, relevant content: With smaller newsroom teams, journalists are often pressed for time. Offer well-researched, locally relevant stories that align with their beat and audience interests. Include ready-to-use multimedia elements like infographics or video clips to make their job easier.
Embrace multimedia storytelling: The UAE media landscape is increasingly digital. Provide content in various formats, such as videos, podcasts, and interactive infographics, to cater to different media outlets' needs and preferences.
Organize exclusive briefings and events: Host small-scale, targeted events or one-on-one briefings with key journalists. This personal approach can help build stronger relationships and provide valuable face-time with busy media professionals.
Offer expert commentary: Position your clients or spokespeople as go-to experts on relevant topics. Be proactive in offering timely comments on breaking news or industry trends, making it easier for journalists to include expert opinions in their stories.
Respect cultural sensitivities: Be mindful of local customs, religious observances, and cultural nuances when planning your media outreach. This cultural awareness will be appreciated by UAE-based journalists and help build trust.
Utilize data and research: Provide journalists with exclusive data or research findings relevant to the UAE market. According to a recent survey by Cision, 44% of journalists say that original research and market data are most valuable for their reporting.
Be responsive and reliable: In a fast-paced media environment, quick responses are crucial. Aim to respond to media inquiries within hours, not days. Establish a reputation for being a reliable and timely source of information.
Engage in community initiatives: Participate in or support local media events, workshops, or training programs. This involvement can help you network with journalists and demonstrate your commitment to the UAE media community.

By implementing these strategies, PR teams in the UAE can navigate the challenges of shrinking newsrooms while building and maintaining strong relationships with journalists and media outlets. Remember that the key is to provide value, respect journalists' time, and stay attuned to the unique characteristics of the UAE media landscape.

In the United Arab Emirates' dynamic and rapidly evolving media environment, managing and mitigating reputational crises requires sophisticated PR strategies tailored to the local context. Here are several effective approaches:

Rapid Response Protocol: Develop a comprehensive crisis communication plan that includes:
- Pre-approved messaging templates
- Designated spokespersons fluent in Arabic and English
- Clear chain of command for decision-making
- Regular crisis simulation exercises
Digital Reputation Management: Implement proactive online reputation management strategies:
- Monitor social media platforms popular in the UAE (e.g., Instagram, Twitter, LinkedIn)
- Utilize AI-powered sentiment analysis tools to track public opinion
- Engage with audiences across various digital channels
Cultural Sensitivity: Ensure all crisis communication is culturally appropriate:
- Respect local customs and values
- Consider the impact of religious observances (e.g., Ramadan) on messaging timing
- Tailor messages for the UAE's diverse expatriate communities
Influencer Partnerships: Collaborate with trusted local influencers:
- Identify and engage with UAE-based thought leaders
- Leverage their credibility to disseminate accurate information
- Create authentic, relatable content that resonates with local audiences
Transparency and Accountability: Foster trust through open communication:
- Provide regular updates through official channels
- Address concerns promptly and honestly
- Demonstrate commitment to resolving issues
Media Relations: Maintain strong relationships with local and regional media:
- Cultivate connections with key journalists and editors
- Provide exclusive insights or interviews to trusted media outlets
- Offer media training to key executives for effective crisis interviews
Data-Driven Approach: Utilize analytics to inform strategy:
- Implement real-time monitoring of news and social media
- Use data visualization tools to track crisis evolution
- Adjust messaging based on audience engagement metrics

According to a 2023 study by the Middle East Public Relations Association (MEPRA), 78% of UAE businesses that successfully navigated reputational crises attributed their success to having a robust digital response strategy in place. Additionally, the study found that companies with culturally sensitive crisis communication plans were 2.5 times more likely to maintain stakeholder trust during a crisis.

By implementing these strategies, organizations in the UAE can effectively manage and mitigate reputational crises in today's fast-paced media environment. It's crucial to remember that the UAE's media landscape is unique, blending traditional values with cutting-edge technology. PR professionals must stay agile, culturally aware, and technologically savvy to navigate this complex terrain successfully.