The 10 Best Visual Identity Agencies in the United Arab Emirates - 2025 Reviews

Top Visual Identity Agencies in the United Arab Emirates

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Top Featured Visual Identity Agencies

All Visual Identity Consultants in the United Arab Emirates

  • 5
    (6 reviews)

    Innovation & Design

    We are a strategic design agency that elevates businesses globally. We believe exceptional customer experiences are the most important foundations for sustainable competitive differentiation and growth. We craft strategies, powerful brands, and unique digital solutions to drive impact and help you achieve your goals. We are not too big, not too small... a ‘just right’ agency that is flexible, reactive, and committed to a deep partnership with our clients to solve their business challenges, no matter the size. Unlock growth by design.
    1 work in Visual Identity
    Located in Dubai, United Arab Emirates
    From €10,000 for Visual Identity
    Worked in Technology Hardware & Equipment (+10)
    Speaks English, Arabic(+5)
    11-50 members
  • 5
    (10 reviews)

    Marketing Consulting

    Highly recommended
    The Portal is a Global Marketing Consultant and Software Development Agency located in New York, Dubai, Munich and Cairo with a core focus on creative, content, technology & e-commerce. We help brands create amazing assets and provide the distribution platforms to tell their story and engage with their customers. We offer a suite of services and products, from large-scale e-commerce solutions to content creation for digital campaigns. Some of our core services include: mobile application development website development, web design, e-commerce, digital marketing & SEO, content creation, and branding. We partner with clients in various industries such as: fashion, tourism, luxury, finance, food and beverage, lifestyle, technology, government, entertainment, etc.… We’re a team of curious people that share a passion for creating digital experiences that generate greater results .. We are Your Fastest Portal to SUCCESS!
    2 works in Visual Identity
    Located in Dubai, United Arab Emirates (+2)
    From €1,000 for Visual Identity
    Worked in Logistics & Supply Chain (+31)
    Speaks English, Arabic
    11-50 members
  • 4.8
    (13 reviews)

    We craft strategic & creative ideas to lift your Business.

    Highly recommended
    Attention Business owners! Having trouble reaching your target audience and boosting your revenue, look no further than Trendlix Marketing Agency. We offer a range of services, from social Media Management to Search Engine Optimization, Web Development, WordPress, Custom coding, Photo shooting, Photography, Motion graphic Graphic Designs, 2d and 3D animation, Content writing, Brand Identity, And Media Production to help you succeed. Our team of experts is dedicated to creating personalized digital marketing strategies that are tailored to your specific business needs. We work with businesses in a variety of industries, so you can trust us to understand your unique challenges and goals. Let us help take your business to the next level and achieve the success you deserve. Contact us today to know more!
    Looking for work in Visual Identity
    Located in Dubai, United Arab Emirates (+1)
    From €500 for Visual Identity
    Worked in Household Products (+24)
    Speaks English, Arabic
    11-50 members
  • 4.9
    (5 reviews)

    Digital Solutions for Impactful Tomorrow

    Highly recommended
    Lucidly embraces: the new idea, the innovative, the bold, and the different on the digital frontier of all the industries. LUCIDLY is your premier digital solutions provider based in Dubai, UAE. We provide a selection of tailored services and solution for your business. We have a dedicated skilled team which is specialized in providing solutions crafted for your specific needs and unique requirements. Our main goal is to provide excellent solutions and customer services to help our clients reach the success in the digital world. We are firm on our core values and we dedicated to our commitment to being honest and excellent while serving our clients in Dubai, across the UAE and globally.
    Looking for work in Visual Identity
    Located in Dubai, United Arab Emirates
    From €1,000 for Visual Identity
    Worked in Pharmaceuticals & Biotech (+10)
    Speaks English, Arabic(+1)
    11-50 members
  • 4.9
    (29 reviews)

    EMERGE, DISRUPT, EVOLVE

    Highly recommended
    Top awarded
    🌟 Transforming Brands through strategy & design 🏆 Award-winning websites & mobile apps 📈 Performance marketing for ROI optimization 💼 HubSpot Partner Click on see more 👇 At ORIGIN, we specialize in elevating brand experiences through a unique combination of technology and design, creating meaningful connections between brands and their customers. We are proud of our award-winning websites that redefine digital presence, and our performance-driven marketing strategies that focus on maximizing ROI through advanced marketing automation techniques. As a HubSpot Partner, we leverage the latest tools to enhance customer journeys, ensuring every interaction delivers measurable impact. Connect with us to experience the future of brand experience. 📧 Contact: info@origin.global 🌐 Website: www.origin.global
    2 works in Visual Identity
    Located in Dubai, United Arab Emirates (+3)
    From €3,000 for Visual Identity
    Worked in Telecommunications (+21)
    Speaks English, Arabic(+1)
    51-200 members
  • 4.5
    (11 reviews)

    FULL-SERVICE DIGITAL MARKETING AGENCY WITH 20 YEARS OF INDUSTRY EXPERIENCE

    Recommended
    Dot IT is a leading full-service digital marketing agency since 2003. We offer branding, graphic design, web design, web development, SEO, e-commerce solutions, UI/UX, Google Ads, social media marketing, content creation, and marketing automation. Our passion is building digital experiences for clients across the globe (USA, EU, and the Middle East). We help small and medium-sized businesses to grow their business by increasing the leads and sales generated from their websites through ROI-focused digital marketing services. Our journey started in 2003 in Egypt. Over the years, we built the skills and expertise that qualified us to be digital partners for many companies in Egypt and the Gulf region. In 2020, we opened our Estonia office, Dot IT OÜ , to support our digital growth strategy in Europe and The United States. The newest addition is our office in Dubai, Dot IT FZCO, as of 2023! Now all businesses from UAE that want to reach their prosperity quickly can reach out to us! We are global, we are there whenever and wherever you need us! We know how challenging it can be to find the right agency for your digital needs. At Dot IT, we commit to one goal above all others: 100% client satisfaction. Our team of web designers, developers, and marketers uphold the highest standards for project planning and execution; We are committed to building the perfect solution for your business growth on time and on budget. When we create a solution, we offer a WOW experience for your audience. What distinguishes us is how to develop solutions that work with your strategy to achieve your success. If you are looking for a team of designers & developers who can translate your vision into reality, look no further than Dot IT.
    Looking for work in Visual Identity
    Located in Heliopolis, Egypt (+2)
    From €1,000 for Visual Identity
    Worked in Industrial Goods & Services (+20)
    Speaks English, Arabic
    11-50 members
  • 5
    (1 review)

    Design that disrupts, development that delivers. 500+ projects launched, $500M client total funding.

    Top awarded
    Halo Lab is an award-winning custom web design and development company ⭐ Our team offers reliable, customized, and user-friendly solutions for your business. We transform your product ideas into reality with our expert, design-driven development approach. Let us bring your vision to life with our innovative and tailored services. WE ARE YOUR PARTNER IN: ✅ Enhancing user experiences with UI/UX design. ✅ Building your brand identity. ✅ Growing your online presence with website development. ✅ Creating smooth digital experiences with full-cycle web app development. ✅ Ensuring top-notch quality with QA. ✅ Boosting growth and visibility with SEO & marketing support. Let’s create your star with us.
    Looking for work in Visual Identity
    Located in Dubai, United Arab Emirates (+2)
    From €1,000 for Visual Identity
    Worked in Logistics & Supply Chain (+15)
    Speaks English
    51-200 members
  • 4.8
    (5 reviews)

    25 Years of Innovating Brands Across Physical & Digital Spaces

    Recommended
    Top awarded
    Praxis Advertising is a leading full-service agency based in Dubai. We specialize in Branding, Integrated Communication, Space and Environment Design, and Digital Marketing. Established as a traditional advertising agency, Praxis has evolved with the changing media and design landscape over the past 25 years, consistently transforming businesses into powerful brands. Our success is driven by a client-first approach that prioritizes collaboration. We ensure long-term partnerships with clients across diverse industries. Our portfolio includes well-known brands such as Pirelli, Cadillac, Chevrolet, Kawasaki, GEMS Education, Huawei, Medcare, and many more from education, retail, healthcare, and finance. At the core of Praxis is a dedication to creativity and innovation. We leverage the latest technologies, including AI-driven tools, to stay ahead of market trends and deliver performance marketing and lead generation solutions that drive measurable results. We take pride in crafting brand stories deeply rooted in human insights, ensuring each campaign resonates with its target audience. As we continue to grow, our focus remains on expanding within the GCC by 2025 while helping our clients achieve lasting impact through strategic thinking, cutting-edge technology, and a collaborative approach that sets us apart in the market. At Praxis, we don’t just create campaigns—we shape experiences that transform businesses into brands that leave a lasting impression.
    Looking for work in Visual Identity
    Located in Dubai, United Arab Emirates (+1)
    From €1,000 for Visual Identity
    Worked in Hospitals & Healthcare (+10)
    Speaks English, Arabic(+1)
    11-50 members
  • 4.6
    (4 reviews)

    Your Growth Partner

    Recommended
    Top awarded
    As one of the UAE's leading growth partners in strategic marketing, créo excels in shaping business models across B2G, B2G2C, B2B, and B2C landscapes. We leverage our deep expertise in marketing, communications, data, and advertising to ré-engineer impactful experiences. By integrating trend research, brand insights, market analysis, and a comprehensive suite of services, we empower brands, institutions, and individuals. Our goal is to not only deliver services but to enable our clients to fully understand their market reality, optimise their data, and drive meaningful growth.
    Looking for work in Visual Identity
    Located in Dubai, United Arab Emirates
    From €1,000 for Visual Identity
    Worked in Government & Administration (+4)
    Speaks English, Arabic(+4)
    11-50 members
  • 4.9
    (117 reviews)

    Grow Big, Grow Right.

    Highly recommended
    Top awarded
    Chez RHILLANE Marketing Digital, nous ne faisons pas que promouvoir votre marque : nous révélons tout son potentiel. En tant qu'agence de marketing digital 360°, nous avons accompagné plus de 615 clients à travers le monde, généré +50 millions de dollars de chiffre d’affaires pour nos clients, et géré +15 millions de dollars en budgets publicitaires. Avec des bureaux à la fois au Maroc et en Californie, aux États-Unis, nous sommes fiers de servir une clientèle internationale en apportant des solutions personnalisées et performantes. Des résultats qui parlent d’eux-mêmes. Avec 280 clients Meta Ads, +80% de nos campagnes affichant un ROAS supérieur à 7, et un taux de satisfaction de 96%, nous transformons les ambitions de nos clients en succès mesurables. Nos services vont de la création de sites web élégants et intuitifs, au SEO qui propulse vos classements, en passant par des campagnes publicitaires Meta, Google, et TikTok ultra-ciblées. Chaque stratégie est conçue pour capter l’attention, générer des conversions, et fidéliser vos clients. RHILLANE Marketing Digital est bien plus qu’une agence digitale : nous sommes votre partenaire de croissance. Grâce à nos outils de pointe, notre créativité audacieuse et une expertise ancrée dans les données, nous accompagnons nos clients pour surmonter leurs concurrents et atteindre des sommets. Rejoignez les entreprises qui ont déjà transformé leur présence en ligne avec nous. Votre succès commence ici.
    1 work in Visual Identity
    Located in Tangier, Morocco (+2)
    From €1,000 for Visual Identity
    Worked in Legal Services (+18)
    Speaks English, Arabic(+2)
    11-50 members
  • 5
    (7 reviews)

    Creative Trendsetters

    Highly recommended
    We specialize in crafting unique and compelling visual content that resonates with your audience. Without the spark of creativity, achieving your goals is impossible. That's why we dedicate ourselves to pushing the boundaries and bringing fresh, trendsetting ideas to life. With Indie Creative, your brand will not only meet but exceed expectations, standing out in a crowded marketplace.
    Looking for work in Visual Identity
    Located in Dubai, United Arab Emirates (+1)
    From €1,000 for Visual Identity
    Worked in Entertainment & Events (+6)
    Speaks English, Arabic
    11-50 members
  • 5
    (5 reviews)

    Build Your Brand. Make Your Mark.

    黒インク Branding & Digital Agency We are Black Ink, a Branding and Digital Agency built to build bold brands. Our ink is making its mark by placing design thinking at the heart of everything we do, giving startups and big brands the leverage to tell their stories and remain at the forefront of their industries. Imagination is only the beginning of creation; as branding experts, we strive by innovation and creative thinking to raise the branding standards to elevate your image and story to be globally recognized, leaving a positive and enduring impact through your digital presence. What We Do Strategy . Design . Development Content Strategy Branding & Positioning Print & Packaging Illustration UX Design & Research Web & App Development
    Looking for work in Visual Identity
    Located in Dubai, United Arab Emirates
    From €1,000 for Visual Identity
    Worked in Beauty (+10)
    Speaks English, Arabic
    11-50 members
  • 4.9
    (30 reviews)

    We convert intelligent strategies into winning campaigns & engaging content. 🚀

    Recommended
    Top awarded
    Novicom Marketing Group is a creative and data-driven marketing  agency by ex-Googlers. 🚀    Our teams combine creativity, design, knowledge from data, and smart strategies into winning campaigns & engaging content for companies like  McDonald's ,  Tomorrowland ,  Filling Pieces ,  Four Seasons Hotels & Resorts ,  Hisense ,  Nike ,  MOJO , and  Justddiggit .   We work with start-ups, scale-ups, small and medium-sized companies, leading brands, non-profit, and government organizations.        STRATEGIES & CREATION   We create marketing strategies for ambitious brands and execute these strategies.  Our specialists combine creativity, data, technology, and stories into a strategic plan. We make things happen, from brand strategy or identity to content creation, social media management, and advertising.  We create and promote engaging content at the highest level. We combine all our different areas of expertise for our customers.   DATA & TECHNOLOGY   Out digital natives have a deep-rooted passion for data-driven content and advertising.  We collect, organize, analyze, and enrich data. We make data connections, and we make use of marketing automation, machine learning, predictive analytics, BI, and AI.  We make the customer journey visual and apply different attribution models to make decisions about investments, content, channels, and campaign settings.  CAMPAIGNS & INSIGHTS    We help to get brands and people moving with branding, sales, loyalty, engagement, lead generation, and awareness campaigns.    Goals are achieved through growth hacking, smart bidding, and optimized content distribution.  With our real-time dashboard, a clear overview of all data insights ​can be seen and compared at any time.    Our ultimate goal: zero friction marketing campaigns.  
    Looking for work in Visual Identity
    Located in Tilburg, Netherlands (+1)
    From €1,000 for Visual Identity
    Worked in Entertainment & Events (+24)
    Speaks English, Arabic(+4)
    11-50 members
  • 4.7
    (1 review)

    Unleashing Brand Potential, One Experience at a Time

    We're a collective of passionate minds with expertise in communications planning, innovative consumer engagement, branding, and experiential marketing. We leverage our diverse skill sets to craft unique experiences that resonate with your audience and propel your brand forward. Our service pillars cover: Branding : We build strong brands from the inside out by crafting compelling narratives that connect with your audience. Activation : We design interactive experiences that spark meaningful connections and drive customer acquisition. Event : From seamless planning to flawless execution, we ensure your event leaves a lasting impression. Media : We navigate the ever-evolving media landscape to strategically place your brand in the right places.
    Looking for work in Visual Identity
    Located in Dubai, United Arab Emirates
    From €1,000 for Visual Identity
    Worked in Logistics & Supply Chain (+5)
    Speaks English, Arabic(+2)
    11-50 members
  • 4.9
    (5 reviews)

    to be and to stay

    Recommended
    Top awarded
    We weren't born a giant agency, but a spark of passion. A group of digital ninjas, united by the thrill of crafting innovative solutions . We saw the ever-evolving digital landscape not as a maze, but as a challenge to be conquered with strategic brilliance . And so, intouch was born – a collaborative force where social media wizards dream up viral campaigns, e-commerce strategists unlock profitable growth, and media mavericks negotiate unbeatable placements, all guided by a data-driven strategy that's the heart of everything we do. Why do we do it? We believe every brand deserves a digital dream team . A team that doesn't just talk data, but translates insights into actionable strategies that deliver real results. Whether you're a regional powerhouse or a global icon, we tailor our approach to exceed your expectations . Our journey has been fueled by a relentless pursuit of excellence . Today, we're a team of passionate specialists, working in tandem to conquer the digital world for our clients. We're not just about ticking boxes; we're about building partnerships and igniting success stories . Ready to join us? Let intouch be your strategic partner in digital domination. We'll transform your brand's presence and unlock its full potential. Reach out to us by email on info@intouchmena.com or by phone : Lebanon: (+961) 4 444 097 / 98 Qatar: (+974) 4434 1021 UAE: (+971) 50 146 8450 KSA: (+966) 56 642 5310
    Looking for work in Visual Identity
    Located in Dubai, United Arab Emirates (+4)
    From €1,000 for Visual Identity
    Worked in Food (+11)
    Speaks English, Arabic(+1)
    11-50 members
  • 5
    (36 reviews)

    MAKE IT REAL

    Top awarded
    🇦🇪🇬🇧 Our mission is to express your maximum potential. A team of professionals ready to take on the next exciting challenge: yours! We specialize in digital marketing projects between Cerea (VR), Milan, and Dubai. 🇮🇹 La nostra missione è esprimere il tuo massimo potenziale. Un team di professionisti pronti a raccogliere la prossima, entusiasmante sfida: la tua! Ci occupiamo di progetti di marketing digitale tra Cerea (VR), Milano e Dubai.
    9 works in Visual Identity
    Located in Cerea, Italy (+2)
    From €1,000 for Visual Identity
    Worked in Farming (+13)
    Speaks English, Arabic(+1)
    11-50 members
  • 4.9
    (17 reviews)

    The Right Agency For Your Digital Marketing Needs

    Highly recommended
    Top awarded
    Adapts Media is a creative marketing agency specializing in curating multi-pronged marketing strategies. Our experts will help you discover the best opportunities and execute campaigns to drive higher ROI for your business.
    Looking for work in Visual Identity
    Located in Dubai, United Arab Emirates (+3)
    From €1,000 for Visual Identity
    Worked in Food (+20)
    Speaks English, Arabic(+5)
    51-200 members
  • 4.9
    (11 reviews)

    We develop brands.

    Highly recommended
    Full Service Branding Agency.
    Looking for work in Visual Identity
    Located in Vienna, Austria (+2)
    From €5,000 for Visual Identity
    Worked in Energy & Oil (+8)
    Speaks English, German
    11-50 members
  • 5
    (6 reviews)

    We build the next-gen brands

    Recommended
    Welcome to Aimstyle, your premier strategic branding agency with a dynamic presence spanning Dubai. Our mission is to empower businesses with transformative solutions that inspire growth and drive success. At Aimstyle, we believe in the power of Brand Revolution. We specialize in crafting compelling narratives that reshape and elevate brands, igniting a fresh perspective that captivates audiences and fuels innovation. Our team of dedicated experts collaborates closely with you to understand your vision, goals, and unique value proposition, ensuring that every aspect of your brand exudes excellence and relevance in a rapidly evolving marketplace. Brand Identity Creation lies at the core of our expertise. With a keen understanding of market dynamics and design aesthetics, we craft brand identities that resonate deeply with your target audience. Through meticulous research and creative exploration, we breathe life into your brand, shaping it into a cohesive and distinctive entity that leaves an indelible mark. Navigating the digital landscape requires finesse and precision. Our Digital Marketing & Social strategies are tailored to amplify your brand's voice across online platforms. From social media engagement to data-driven campaigns, we leverage the latest tools and insights to maximize your digital presence and forge meaningful connections with your audience. Join us on a journey of strategic evolution and transformation. Experience the power of Aimstyle as we reshape brands, craft identities, and navigate the digital realm with finesse and expertise. Your success is our purpose, and your brand's growth is our driving force. Welcome to Aimstyle — Where Strategy Meets Inspiration. www.aimstyle.com
    3 works in Visual Identity
    Located in Dubai, United Arab Emirates (+1)
    From €1,000 for Visual Identity
    Worked in Publishing (+11)
    Speaks English, Arabic(+5)
    11-50 members
  • 4.9
    (14 reviews)

    A Brand Consultancy, Media Production and Design Studio

    Recommended
    We are a brand consultancy, media production, and design studio, that is specialized in Branding, UX / UI Design, and Video Production. We help businesses and entities make more money by creating better visuals. Our core values are  Strategic Approach, Unique Artwork, Professional Communication & On-Time Delivery
    Looking for work in Visual Identity
    Located in Dubai, United Arab Emirates (+1)
    From €1,000 for Visual Identity
    Worked in Government & Administration (+14)
    Speaks English, Arabic
    11-50 members

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Customer reviews about Visual Identity Agencies in the United Arab Emirates

Startup OwnerTech | Dubai, UAE

As a startup in Dubai, we were looking for a visual identity that could really help us stand out in a crowded market. The expertise and creativity of the Visual Identity Agency we worked with were truly remarkable. They crafted a unique logo and brand design that perfectly reflects our company ethos. The team's attention to detail and understanding of current trends made a significant impact on our launch success.

Marketing DirectorRetail | Abu Dhabi, UAE

Partnering with a top Visual Identity Agency in the UAE was one of the best decisions we made this year. The agency's approach to transforming our brand identity has not only increased our market reach but also elevated our brand perception. Their strategic input on visual elements and brand consistency across all platforms was invaluable. Definitely a boost for our company's image and marketing efforts.

Restaurant OwnerHospitality | Sharjah, UAE

I was truly impressed with the Visual Identity Consultant from the UAE who revamped our restaurant's entire branding. The new visual concept they developed resonates well with our clientele and perfectly communicates our dining experience. Their profound knowledge in F&B sector branding made the process a breeze and the result was beyond our expectations. Our rebranding has attracted more customers and revitalized our brand.

Insights from Our Local Expert: Visual Identity Agencies in the UAE

The United Arab Emirates: a hub of creativity and innovation in the Middle East, especially in the domain of visual identity. The landscape here is dotted with expert agencies that have achieved global acclaim, and our in-depth look includes 332 showcases of excellent work and 81 client reviews, highlighting the robust capabilities of these agencies.

Key Players and Their Achievements

Diverse Agencies with World-Class Solutions

In the UAE, agencies specializing in visual identity cater to a multitude of sectors, from hospitality to tech, providing customized creative solutions that resonate with target audiences. The expertise available spans from traditional branding to digital experiences, ensuring a holistic approach to brand identity.

Prestigious Clients and Awards

Local agencies have served high-profile clients, including international luxury brands and major local enterprises, reflecting their capability to meet high standards and diverse needs. Awards such as the MENA Design Awards and Dubai Lynx are regular feats for these agencies, underscoring their excellence and innovation in visual identity.

Budget Considerations for Visual Identity

Assessing Your Investment

When allocating a budget for visual identity, it's crucial to understand that the investment correlates directly with brand impact. For startups, a basic visual identity package can range from AED 10,000 to AED 30,000. Mid-sized companies might look at packages between AED 50,000 and AED 100,000, which often include more comprehensive branding solutions.

Large Corporations and International Brands

The biggest spenders on visual identity, these entities require bespoke solutions that might involve global collaboration, extensive market research, and multi-platform applications. Investments can start at AED 200,000 and scale up depending on the project's scope and intricacy.

Examining Past Works

Reviewing past projects, as indicated by our 332 works record, provides profound insights into an agency’s creative process and quality. It helps in understanding their approach to problem-solving and how effectively they can convey a brand’s ethos through visual design.

Ensuring a Match with Agency Specialties

It's essential to engage with agencies whose specialties align with your brand needs. The UAE hosts specialized agencies focusing on various aspects of visual identity, from logo creation and typography to full-service brand strategies encompassing online and offline touchpoints.

Boost Your Brand with UAE’s Top Visual Identity Experts - the remarkable array of skilled agencies, significant achievements, and plentiful client reviews make the UAE an optimal location for transformative visual identity projects. As your local Sortlist expert, I encourage you to explore the possibilities with our premier agencies to elevate your brand to unparalleled heights.

Deirdre Delaney
Written by Deirdre Delaney Sortlist Expert in the United Arab EmiratesLast updated on the 19-02-2025

Latest Projects Submitted to Visual Identity Consultants in the United Arab Emirates

Visual Identity Design for a Tech StartupEmerging technology company in UAE>25,000€ | 10-2024A fast-growing tech startup looking for an agency to create a distinctive visual identity that aligns with their innovative solutions. The agency must have experience in building impactful brands in the tech sector.
Brand Revitalization for a Retail ChainEstablished retail chain in the Gulf region>40,000€ | 10-2024A well-known retail chain seeks an agency to overhaul their existing visual identity to better appeal to a modern audience. Emphasis on fresh, eye-catching designs that speak to a diverse demographic.
Identity Overhaul for a Luxury Hospitality BrandPremier hospitality group in the UAE>75,000€ | 10-2024This high-end hospitality brand requires a sophisticated visual redesign to reposition themselves at the pinnacle of luxury. The right agency will have demonstrable experience with premium brands.
New Visual Identity for an Educational InstitutionPrestigious university in the UAE>30,000€ | 10-2024An esteemed educational institution is looking to refresh their visual identity to reflect modern education standards and attract a global student body. The agency should deliver a creative yet scholarly profile.
Cultural Organisation RebrandingCultural institution promoting Middle Eastern arts>20,000€ | 10-2024A cultural institution focused on promoting Middle Eastern arts desires a visual identity refresh to enhance their appeal and accessibility. The agency must showcase expertise in culturally-rich and diverse designs.

Discover what other have done.

Get inspired by what our agencies have done for other companies.

The BlueBird Media Rebrand

The BlueBird Media Rebrand

Brand design for new age Auckland medical practice

Brand design for new age Auckland medical practice

First product brand for leading Singapore OEM

First product brand for leading Singapore OEM


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Frequently Asked Questions.


A cohesive visual identity system is crucial for businesses in the United Arab Emirates to stand out in a competitive market and effectively communicate their brand essence. In the context of the UAE's diverse and dynamic business landscape, a well-crafted visual identity helps companies resonate with both local and international audiences. Here are the key elements that make up a cohesive visual identity system:

  1. Logo Design: The cornerstone of any visual identity, a logo should be memorable, versatile, and reflective of the brand's values. In the UAE, successful logos often incorporate elements of Arabic calligraphy or local cultural motifs to create a unique blend of modern and traditional aesthetics.
  2. Color Palette: A carefully selected color scheme that aligns with the brand's personality and resonates with the target audience. In the UAE, colors like gold, turquoise, and deep reds are often favored for their cultural significance and luxury appeal.
  3. Typography: Consistent use of fonts across all brand communications. For businesses in the UAE, it's essential to choose typefaces that work well in both Arabic and English to ensure bilingual consistency.
  4. Imagery Style: A defined approach to photography, illustrations, and graphics that reflect the brand's tone and values. In the UAE, imagery often showcases the country's blend of tradition and modernity.
  5. Brand Guidelines: A comprehensive document that outlines how to use all visual elements consistently across various media and applications.
  6. Brand Voice and Tone: While not strictly visual, the way a brand communicates in writing should align with its visual identity for a cohesive brand experience.
  7. Design Elements: Unique patterns, icons, or graphical elements that can be used across various brand touchpoints to create a distinctive look.
  8. Application Examples: Demonstrations of how the visual identity is applied across different mediums such as websites, social media, business cards, and signage.

To illustrate the importance of these elements, let's look at some data:

Element Impact on Brand Recognition
Color Consistency Increases brand recognition by up to 80%
Logo Design Accounts for 75% of consumer brand recognition
Typography Influences 90% of first impressions

In the UAE, where the business landscape is rapidly evolving, a cohesive visual identity system is not just about aesthetics—it's a strategic tool for brand differentiation and market positioning. By carefully crafting each of these elements and ensuring they work harmoniously together, businesses can create a powerful visual presence that resonates with the diverse, multicultural audience of the UAE while also appealing to the global market.

Remember, in a region known for its emphasis on visual luxury and attention to detail, your visual identity system should be crafted with precision and cultural sensitivity. Collaborating with a local Visual Identity Agency or consultant who understands the nuances of the UAE market can be invaluable in creating a visual identity that truly captures the essence of your brand and speaks to your target audience effectively.



The role of visual identity in the United Arab Emirates has undergone a significant transformation in the digital age, particularly with the explosive growth of social media and mobile platforms. This evolution has been especially pronounced in the UAE, given its position as a global hub for innovation and technology.

Key changes in the role of visual identity in the UAE's digital landscape:

  1. Increased importance of adaptability: Visual identities must now be flexible enough to work across various digital platforms, from social media profiles to mobile apps. In the UAE, where smartphone penetration is among the highest globally (95.8% as of 2023), this adaptability is crucial.
  2. Rise of micro-moments: With attention spans shortening, visual identities need to make an instant impact. This is particularly relevant in the UAE's fast-paced digital environment, where consumers are exposed to numerous brands daily.
  3. Integration of motion and interactivity: Static logos have given way to animated and interactive visual elements, aligning with the UAE's embrace of cutting-edge technology in brand experiences.
  4. Cultural sensitivity in digital spaces: Visual identities must now navigate the complexities of cultural representation in the diverse UAE market, especially on global digital platforms.
  5. Data-driven design: UAE businesses are increasingly using analytics to inform visual identity decisions, ensuring that designs resonate with target audiences across digital touchpoints.

Impact of social media on visual identity in the UAE:

  • Profile picture optimization: Brands now design with social media avatars in mind, ensuring recognition even at small sizes.
  • Consistent cross-platform presence: Visual identities must maintain coherence across various social platforms popular in the UAE, such as Instagram, Twitter, and LinkedIn.
  • Emoji and sticker integration: Many UAE brands now incorporate custom emojis or stickers into their visual identity for increased engagement on chat apps like WhatsApp.

Mobile-first approach in the UAE:

Aspect Adaptation
Responsive design Visual identities must look equally impressive on smartphones, tablets, and desktops.
App icon design With the UAE's high app usage, creating distinctive app icons has become a crucial part of visual identity.
Loading screens These brief moments have become new canvases for brand expression in mobile apps.

In conclusion, the evolution of visual identity in the UAE's digital age has been marked by a shift towards greater flexibility, instant recognition, and cultural relevance. As the country continues to lead in digital adoption, visual identity agencies and consultants in the UAE must stay at the forefront of these trends, balancing global best practices with local cultural nuances to create impactful and memorable brand identities in the digital realm.



A well-crafted visual identity is crucial for Emirati companies to effectively communicate their values and mission to their target audience. In the diverse and dynamic market of the United Arab Emirates, a strong visual identity can set a company apart and create a lasting impression. Here are key strategies to achieve this:

  1. Incorporate cultural elements: Emirati companies can leverage local cultural symbols, patterns, and colors to resonate with their audience. For example, using elements inspired by traditional Arabic calligraphy or geometric patterns can convey a sense of heritage and authenticity.
  2. Choose colors wisely: Colors play a significant role in visual identity. In the UAE, gold often symbolizes luxury and prosperity, while green represents growth and is associated with Islam. A study by the Dubai Chamber of Commerce found that 72% of UAE consumers are more likely to trust brands that use culturally relevant colors in their branding.
  3. Design a versatile logo: Create a logo that works across various platforms and scales, from large billboards in Dubai to small mobile app icons. Ensure it's easily recognizable and memorable, as research shows that consumers form first impressions of a brand's logo within 10 seconds.
  4. Use appropriate typography: Select fonts that align with your company's personality and values. For bilingual communication, which is common in the UAE, choose Arabic and English typefaces that complement each other and maintain consistency across languages.
  5. Develop a cohesive brand story: Your visual identity should tell a compelling story about your company's mission and values. This can be achieved through consistent imagery, iconography, and graphic elements that reflect your brand's narrative.
  6. Embrace digital-first design: With the UAE's high smartphone penetration rate (estimated at 96% in 2021), ensure your visual identity is optimized for digital platforms. This includes responsive design elements and social media-friendly visuals.
  7. Reflect innovation and future-readiness: The UAE is known for its focus on innovation and future technologies. Incorporate modern, sleek design elements that showcase your company's forward-thinking approach.
  8. Consider sustainability: With the UAE's increasing focus on sustainability (as evidenced by initiatives like Dubai Clean Energy Strategy 2050), incorporate eco-friendly elements in your visual identity to appeal to environmentally conscious consumers.

To illustrate the impact of effective visual identity, let's look at some data:

Aspect Impact
Brand Recognition Consistent brand presentation across platforms can increase revenue by up to 23% (Lucidpress, 2019)
Color Psychology Color improves brand recognition by up to 80% (University of Loyola, Maryland study)
Digital Presence 94% of first impressions are design-related (ResearchGate, 2020)

By carefully crafting a visual identity that aligns with your company's values and mission while considering the unique cultural and business landscape of the UAE, you can create a powerful brand presence that resonates with your target audience. Remember, consistency across all touchpoints is key to building trust and recognition in the competitive Emirati market.