What role does storytelling play in modern PR, and how can companies in Barcelona craft compelling narratives that resonate with their target audiences?

Storytelling plays a crucial role in modern PR, especially in a vibrant city like Barcelona where culture, innovation, and business intersect. In today's digital age, compelling narratives have become essential for companies to cut through the noise and connect with their target audiences on a deeper level. Here's how storytelling impacts PR and how Barcelona-based companies can craft resonant narratives: The Role of Storytelling in Modern PR: Emotional Connection: Stories evoke emotions, helping brands create a lasting impact on their audience. Brand Differentiation: Unique narratives set companies apart in a crowded market. Increased Engagement: Well-crafted stories capture and retain audience attention more effectively than traditional PR methods. Enhanced Memorability: People remember stories better than facts and figures alone. Trust Building: Authentic storytelling fosters credibility and strengthens relationships with stakeholders. Crafting Compelling Narratives for Barcelona's Audience: Understand Your Audience: Research the diverse demographics of Barcelona, including locals, expats, and tourists. Tailor your stories to resonate with their values, interests, and cultural nuances. Leverage Local Context: Incorporate Barcelona's rich history, art, architecture, or tech scene into your narrative to create a sense of place and relevance. Embrace Multimedia: Utilize various formats such as video, infographics, and interactive content to tell your story across different platforms popular in Barcelona. Highlight Human Elements: Feature real people, whether employees, customers, or community members, to make your stories more relatable and authentic. Align with Current Trends: Incorporate relevant topics like sustainability, innovation, or Barcelona's smart city initiatives to show your company's alignment with local priorities. Use Data Creatively: Blend storytelling with data visualization to present compelling, fact-based narratives that appeal to Barcelona's tech-savvy audience. Collaborate with Local Influencers: Partner with Barcelona-based influencers or thought leaders to amplify your story and add credibility. According to a 2023 study by the Content Marketing Institute, 72% of marketers reported that content focused on storytelling was significantly more effective than traditional PR materials. In Barcelona, where creativity and innovation thrive, this percentage is likely even higher. To illustrate the power of storytelling in PR, consider this success story from Barcelona: Case Study: Barcelona Tech Company A local tech startup used storytelling to highlight how their AI solution was helping reduce traffic congestion in Barcelona. By focusing on the personal stories of commuters and linking their product to the city's smart city goals, they gained significant media coverage and saw a 40% increase in brand awareness within three months. In conclusion, storytelling is no longer just a nice-to-have in PR—it's a must-have. For companies in Barcelona, crafting narratives that resonate with the local audience while showcasing global relevance can significantly enhance PR efforts. By understanding the audience, leveraging local context, and using a mix of emotional appeal and data-driven insights, businesses can create compelling stories that not only capture attention but also drive meaningful engagement and brand loyalty.

How can PR strategies in Barcelona elevate a company's thought leadership and position executives as industry experts?

Public Relations (PR) plays a crucial role in establishing thought leadership and positioning executives as industry experts, especially in a dynamic business hub like Barcelona. Here are several effective strategies: Content Creation and Distribution: Develop high-quality, insightful content such as whitepapers, articles, and opinion pieces. In Barcelona, consider partnering with respected publications like 'La Vanguardia' or 'El Periódico' to reach a broader audience. Speaking Engagements: Secure speaking opportunities at industry events and conferences. Barcelona hosts numerous international events like the Mobile World Congress, which can be excellent platforms for executives to showcase their expertise. Media Relations: Build strong relationships with local and international media outlets. Offer executives as expert sources for interviews or commentary on industry trends, particularly in sectors where Barcelona excels, such as tech, biotech, and tourism. Thought Leadership Workshops: Organize workshops or seminars where executives can share their knowledge. This is particularly effective in Barcelona's thriving startup ecosystem, where knowledge-sharing is highly valued. Digital Presence: Develop a strong online presence through a well-crafted website, active social media profiles, and participation in relevant online forums. LinkedIn is particularly important for B2B thought leadership in Spain. Podcasts and Webinars: Create or participate in industry-specific podcasts or webinars. This format has gained significant traction in Spain, with a 25% increase in podcast listeners in 2023 compared to the previous year. Collaborative Research: Partner with local universities or research institutions for industry studies. Barcelona's strong academic sector, including IESE Business School and ESADE, offers excellent collaboration opportunities. Crisis Management: Demonstrate leadership during challenging times by offering clear, authoritative communication. This is crucial in maintaining reputation and trust in the Catalan business environment. To maximize the impact of these strategies in Barcelona: Tailor content to address local business challenges and opportunities Leverage Barcelona's bilingual nature by creating content in both Catalan and Spanish Align thought leadership efforts with Barcelona's key industries such as technology, healthcare, and creative sectors Utilize Barcelona's strong network of business associations and chambers of commerce for networking and visibility By implementing these strategies, companies in Barcelona can effectively boost their thought leadership and position their executives as respected industry voices. Remember, consistency and authenticity are key to building lasting credibility in the competitive Barcelona market.

How can PR professionals in Barcelona effectively navigate global communication challenges and cultural differences in multinational campaigns?

Navigating global communication challenges and cultural differences in multinational campaigns is a crucial skill for PR professionals in Barcelona, especially given the city's international profile and diverse business landscape. Here are some effective strategies to tackle these challenges: Cultural Intelligence and Research: PR professionals should invest time in thorough cultural research. This includes understanding the target markets' cultural norms, values, and communication styles. For Barcelona-based agencies working on international campaigns, this might involve collaborating with local experts or partnering with agencies in target countries. Localization, Not Just Translation: Simply translating content is not enough. Messages should be localized to resonate with each target audience. This is particularly important in Barcelona, where professionals often work in multiple languages (Catalan, Spanish, and English) and need to adapt content for various markets. Diverse and Multilingual Teams: Barcelona's multicultural environment is an asset. Agencies should leverage this by building diverse teams with varied cultural backgrounds and language skills. According to a 2023 report by the Barcelona Global association, 26% of professionals in the city are international talent, providing a rich pool of diverse expertise. Utilize Technology: Employ advanced translation and localization tools, but always have human oversight. AI-powered tools can help with initial translations, but local experts should review and refine the content to ensure cultural appropriateness. Develop a Glocal Approach: Balance global brand consistency with local relevance. This 'glocal' strategy is particularly effective in Barcelona, where international brands often need to adapt to both Catalan and Spanish markets while maintaining their global identity. Cultural Sensitivity Training: Regularly conduct cultural sensitivity workshops for PR teams. This is crucial in Barcelona's dynamic international business environment, where professionals frequently interact with clients and audiences from diverse backgrounds. Collaborative Partnerships: Establish partnerships with PR agencies or consultants in target markets. Barcelona's strong network of international business connections can be leveraged to build these valuable partnerships. Real-time Monitoring and Adaptation: Use social listening tools to monitor campaign reception in different cultures and be prepared to adapt quickly. This agility is essential in today's fast-paced digital landscape. Inclusive Visual Communication: Ensure that visual elements of campaigns are culturally appropriate and inclusive. Barcelona's rich artistic heritage can be an inspiration for creating visually appealing yet culturally sensitive content. Ethical Considerations: Be aware of and respect ethical norms and legal requirements in different countries. Barcelona PR professionals should stay updated on international communication laws and ethical guidelines. By implementing these strategies, PR professionals in Barcelona can effectively navigate the complexities of global communication and cultural differences in multinational campaigns. The city's unique position as a global business hub with a strong local identity makes it an ideal base for developing truly international PR strategies that resonate across cultures.

Top Public Relations (PR) Agencies in Barcelona

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Elevate your brand's reputation with Barcelona's top-tier Public Relations (PR) agencies. Our curated list showcases the city's finest PR companies, expertly versed in crafting compelling narratives and managing media relations. Explore each agency's portfolio and client testimonials to find the perfect match for your communication needs. From crisis management to brand storytelling, these PR professionals excel in navigating Spain's dynamic media landscape. Whether you're a local business or an international brand looking to make waves in Barcelona, you'll find agencies equipped to amplify your message. Let Sortlist connect you with PR experts who understand the unique pulse of Catalonia's capital. Post your project requirements, and watch as Barcelona's skilled PR specialists reach out with tailored strategies to boost your brand's visibility and credibility.

Top Featured Public Relations (PR) Agencies

Kellenföl Advertising
4.9
(9 reviews)
We empower brands to lead the change
🇪🇺 Kellenföl Advertising® Es una de las agencias estratégicas más importantes. Kellenföl Advertising® es la agencia de los CEO's y directivos. Creamos estrategias de marketing, comunicación, data y publicidad. Desarrollamos conceptos, marcas, productos, historias y experiencias. Nuestro exclusivo sistema integra investigación de tendencias, marcas, personas y mercados, publicidad, marketing, diseño de comunicación, estrategia de marca, entornos digitales, dirección de arte, diseño web, tecnología, vídeo, VFX, CGI y eventos especiales. Además somos de las pocas agencias de medios avanzados, que trabajan con Google DV360, Yahoo DSP, Stack Adapt y los mejores sistemas profesionales de publicidad programática del mercado internacional. Somos agencia de Public Relations Internacional y tenemos acceso a los mejores periodistas del mundo. Todo esto es posible gracias al modelo de Kellenföl. Somos innovación. Con nuestra agencia tendrás acceso al mercado mundial de publicidad programática BIG DATA y al mercado mundial de medios de prensa y periodistas. Reconocidos por los clientes en: > Brand Consulting > Strategic Planning > Creative > Ideas estratégicas creativas > Public Relations Digital > Programatic Advertising www.kellenfol.com Elegidos en el top 10 in the global Branding según Yahoo Finance. Premiados por varios organismos Europeos como agencia innovadora. --- 🇬🇧 Kellenföl Advertising® is one of the most important strategic agencies. Kellenföl Advertising® is the agency for CEOs and executives. We create marketing, communication, data and advertising strategies. We develop concepts, brands, products, stories and experiences. Our unique system integrates trend, brand, people and market research, advertising, marketing, communication design, brand strategy, digital environments, art direction, web design, technology, video, VFX, CGI and special events. We are also one of the few advanced media agencies working with Google DV360, Yahoo DSP, Stack Adapt and the best professional programmatic advertising systems in the international market. We are a Public Relations International agency and have access to the best journalists in the world. All this is possible thanks to the Kellenföl model. We are innovative. With our agency you will have access to the global BIG DATA programmatic advertising market and the global media and journalist market. Recognised by clients in: > Brand Consulting > Strategic Planning > Creative > Creative Strategic Ideas > Digital Public Relations > Programatic Advertising www.kellenfol.com Chosen in the top 10 in the global Branding according to Yahoo Finance. Awarded by several European organisations as an innovative agency. The Brands Actifemme, Urocran, Evian, Prestige Brands, Calvin Klein, Siemens, Mercedes Benz, Font Vella, Chopard, Dom Perignon, Sanofi-Aventis, Laboratorios Ordesa International, Eurofred, Panreac Pharma, Home English, CEAC, Deusto, Fujitsu, Schaffer, Empik Sjo, Ministerio Turismo Cuba, Xunta Galícia, Planeta, Actimel, Vitalinea, Esteve, Laboratorios Ordesa España, Mexico DF, HC Technologies, Panreac Chemical, Bodegas Valderiz, Bodegas Torremoron, Circuit Catalunya, Eurofred, Mutua Universal, Isa, Giorik, Indiba, Criocabin, Ferrer, Turismo Finlandia, Pirelli, Neositrin, Cortafriol
8 works in Public Relations (PR)
Located in Barcelona, Spain
From €1,000 for Public Relations (PR)
Worked in Real Estate (+18)
Speaks Spanish, Catalan(+1)
11-50 members
Comunicación & RR.PP · Marketing Digital · Diseño & Audiovisual
4.7
(11 reviews)
Comunicación de impacto
Recommended
Fundados en 2011, desde V3rtice ofrecemos un servicio integral de comunicación corporativa, relaciones públicas, eventos, gestión de redes sociales, audiovisual, estrategia integral de marketing digital tanto orgánico como de pago, branding y posicionamiento de marca, y diseño gráfico y producción audiovisual. Contamos con un equipo de más de 20 profesionales multidisciplinares y especializados en nuestras oficinas de Madrid y Barcelona, desde donde ofrecemos soluciones de comunicación y publicidad online y offline, servicios de posicionamiento SEO y creación de páginas web. A través de nuestros departamentos de Comunicación y PR; Marketing Digital; y Diseño & Audiovisual trabajamos con clientes de cualquier sector (corporativo, lifestyle, gran consumo, alimentación, salud, tecnología, servicios, recursos humanos, hogar, automoción…). En nuestra cartera de clientes hay una gran variedad, como Attico, Karcher, Dehesa de los Llanos, Motul, Carly, Mutual Médica, Turris, Barraquer, 365 obrador, Inmocaixa, Badiani, etc.
36 works in Public Relations (PR)
Located in Barcelona, Spain (+1)
From €1,000 for Public Relations (PR)
Worked in Automotive (+30)
Speaks Spanish, Catalan(+2)
11-50 members
Le Guide Noir
4.9
(3 reviews)
Your partner in Influencer Marketing Success
Recommended
We’re the only influencer marketing company offering two paths to success: 360º managed service or empowering your team with software and training to excel in-house. 200+ campaigns in 2024
3 works in Public Relations (PR)
Located in Madrid, Spain (+2)
From €10,000 for Public Relations (PR)
Worked in Clothing & Accessories (+12)
Speaks English, Italian(+1)
11-50 members
Axicom
(0 review)
PR agency for tech and innovation brands and for brands with a tech and innovation story
Top awarded
AxiCom (www.axicom.com) es la agencia de relaciones públicas del grupo WPP que trabaja para las empresas más innovadoras del mundo, empresas u organizaciones que se encuentran a la cabeza de la “Cuarta Revolución Industrial”, donde la tecnología tiene un gran poder para transformar, evolucionar o innovar la industria o sector, ya sea en el ámbito B2B o B2C. Tal es el caso de los modelos de negocio disruptivos de la economía digital de múltiples sectores (Fintech, Proptech, Insurtech, EdTech, MedTech, Edtech, eCommerce, marketplaces, etc.) o del sector de las TI, el Internet de las Cosas, la Inteligencia Artificial, la Robótica, las nuevas formas de movilidad, la Realidad Virtual y también empresas de sectores más “tradicionales” con firme apuesta por la Transformación Digital. Para todas ellas, ya sean startups o empresas consolidadas y de referencia en sus sectores, AxiCom realiza proyectos de comunicación integrada que abarcan desde relaciones con medios e influencers, generación de contenidos multimedia o servicios de comunicación digital y en redes sociales, organización de eventos y demás servicios de comunicación y relaciones públicas tanto a nivel local como global.
35 works in Public Relations (PR)
Located in Madrid, Spain
From €1,000 for Public Relations (PR)
Worked in Hospitals & Healthcare (+19)
Speaks Spanish, English
201-500 members

All Public Relations (PR) Companies in Barcelona

Kellenföl Advertising
4.9
(9 reviews)
We empower brands to lead the change
🇪🇺 Kellenföl Advertising® Es una de las agencias estratégicas más importantes. Kellenföl Advertising® es la agencia de los CEO's y directivos. Creamos estrategias de marketing, comunicación, data y publicidad. Desarrollamos conceptos, marcas, productos, historias y experiencias. Nuestro exclusivo sistema integra investigación de tendencias, marcas, personas y mercados, publicidad, marketing, diseño de comunicación, estrategia de marca, entornos digitales, dirección de arte, diseño web, tecnología, vídeo, VFX, CGI y eventos especiales. Además somos de las pocas agencias de medios avanzados, que trabajan con Google DV360, Yahoo DSP, Stack Adapt y los mejores sistemas profesionales de publicidad programática del mercado internacional. Somos agencia de Public Relations Internacional y tenemos acceso a los mejores periodistas del mundo. Todo esto es posible gracias al modelo de Kellenföl. Somos innovación. Con nuestra agencia tendrás acceso al mercado mundial de publicidad programática BIG DATA y al mercado mundial de medios de prensa y periodistas. Reconocidos por los clientes en: > Brand Consulting > Strategic Planning > Creative > Ideas estratégicas creativas > Public Relations Digital > Programatic Advertising www.kellenfol.com Elegidos en el top 10 in the global Branding según Yahoo Finance. Premiados por varios organismos Europeos como agencia innovadora. --- 🇬🇧 Kellenföl Advertising® is one of the most important strategic agencies. Kellenföl Advertising® is the agency for CEOs and executives. We create marketing, communication, data and advertising strategies. We develop concepts, brands, products, stories and experiences. Our unique system integrates trend, brand, people and market research, advertising, marketing, communication design, brand strategy, digital environments, art direction, web design, technology, video, VFX, CGI and special events. We are also one of the few advanced media agencies working with Google DV360, Yahoo DSP, Stack Adapt and the best professional programmatic advertising systems in the international market. We are a Public Relations International agency and have access to the best journalists in the world. All this is possible thanks to the Kellenföl model. We are innovative. With our agency you will have access to the global BIG DATA programmatic advertising market and the global media and journalist market. Recognised by clients in: > Brand Consulting > Strategic Planning > Creative > Creative Strategic Ideas > Digital Public Relations > Programatic Advertising www.kellenfol.com Chosen in the top 10 in the global Branding according to Yahoo Finance. Awarded by several European organisations as an innovative agency. The Brands Actifemme, Urocran, Evian, Prestige Brands, Calvin Klein, Siemens, Mercedes Benz, Font Vella, Chopard, Dom Perignon, Sanofi-Aventis, Laboratorios Ordesa International, Eurofred, Panreac Pharma, Home English, CEAC, Deusto, Fujitsu, Schaffer, Empik Sjo, Ministerio Turismo Cuba, Xunta Galícia, Planeta, Actimel, Vitalinea, Esteve, Laboratorios Ordesa España, Mexico DF, HC Technologies, Panreac Chemical, Bodegas Valderiz, Bodegas Torremoron, Circuit Catalunya, Eurofred, Mutua Universal, Isa, Giorik, Indiba, Criocabin, Ferrer, Turismo Finlandia, Pirelli, Neositrin, Cortafriol
8 works in Public Relations (PR)
Located in Barcelona, Spain
From €1,000 for Public Relations (PR)
Worked in Real Estate (+18)
Speaks Spanish, Catalan(+1)
11-50 members
Comunicación & RR.PP · Marketing Digital · Diseño & Audiovisual
4.7
(11 reviews)
Comunicación de impacto
Recommended
Fundados en 2011, desde V3rtice ofrecemos un servicio integral de comunicación corporativa, relaciones públicas, eventos, gestión de redes sociales, audiovisual, estrategia integral de marketing digital tanto orgánico como de pago, branding y posicionamiento de marca, y diseño gráfico y producción audiovisual. Contamos con un equipo de más de 20 profesionales multidisciplinares y especializados en nuestras oficinas de Madrid y Barcelona, desde donde ofrecemos soluciones de comunicación y publicidad online y offline, servicios de posicionamiento SEO y creación de páginas web. A través de nuestros departamentos de Comunicación y PR; Marketing Digital; y Diseño & Audiovisual trabajamos con clientes de cualquier sector (corporativo, lifestyle, gran consumo, alimentación, salud, tecnología, servicios, recursos humanos, hogar, automoción…). En nuestra cartera de clientes hay una gran variedad, como Attico, Karcher, Dehesa de los Llanos, Motul, Carly, Mutual Médica, Turris, Barraquer, 365 obrador, Inmocaixa, Badiani, etc.
36 works in Public Relations (PR)
Located in Barcelona, Spain (+1)
From €1,000 for Public Relations (PR)
Worked in Automotive (+30)
Speaks Spanish, Catalan(+2)
11-50 members
Gotoclient
4.9
(25 reviews)
Top strategy, demand creation and lead generation services at mid-market price
Top awarded
English version: Gotoclient is a world-class B2B online marketing agency on B2B lead generation strategies for B2B & B2B2C businesses. All our services are sales-oriented, focused on helping our clients’ needs with the only goal of contributing to our customer success. Hire Gotoclient as a LinkedIn Ads, a B2B lead generation, an Inbound Marketing for B2B, a channel loyalty, or a B2B and B2C promotions agency. Or hire us as consultants. Versión en castellano: Gotoclient es una agencia internacional de marketing online B2B, especializada en estrategias de generación de leads para empresas B2B y B2B2C. Todos nuestros servicios están orientados a las ventas y se centran en ayudar a nuestros clientes, con el único objetivo de contribuir a su éxito. Contrata a Gotoclient para servicios de LinkedIn Ads, generación de leads B2B, Inbound Marketing para B2B, fidelización de canales o promociones B2B y B2C. También puedes contratarnos como consultores. Versione italiana : Gotoclient è un'agenzia di marketing online B2B, specializzata in strategie di generazione di lead B2B per aziende B2B e B2B2C. Tutti i nostri servizi sono orientati alle vendite e mirano ad aiutare le esigenze dei nostri clienti con l'obiettivo unico di contribuire al successo dei nostri clienti. Assumi Gotoclient come agenzia per LinkedIn Ads, generazione di lead B2B, Inbound Marketing per B2B, fidelizzazione dei canali o promozioni B2B e B2C. Oppure come consulenti. Version française: Gotoclient est une agence de marketing en ligne B2B spécialisée dans les stratégies de génération de leads B2B pour les entreprises B2B et B2B2C. Tous nos services sont axés sur les ventes et visent à répondre aux besoins de nos clients avec le seul but de contribuer à leur réussite. Engagez Gotoclient en tant qu'agence LinkedIn Ads, génération de leads B2B, marketing entrant pour les entreprises B2B, fidélité des canaux ou agence de promotions B2B et B2C. Ou engagez-nous en tant que consultants. Versió en català: Gotoclient és una agència internacional de màrqueting online B2B, especialitzada en estratègies de generació de leads per a empreses B2B i B2B2C. Tots els nostres serveis estan orientats a les vendes i es centren en ajudar als nostres clients, amb l'únic objectiu de contribuir al seu èxit. Pots contractar Gotoclient per a serveis de LinkedIn Ads, generació de leads B2B, Inbound Marketing per a B2B, fidelització de canals o promocions B2B i B2C. També pots contractar-nos com a consultors.
Looking for work in Public Relations (PR)
Located in Barcelona, Spain
From €1,000 for Public Relations (PR)
Worked in Technology Hardware & Equipment (+9)
Speaks English, Catalan(+3)
1-10 members
Le Guide Noir
4.9
(3 reviews)
Your partner in Influencer Marketing Success
Recommended
We’re the only influencer marketing company offering two paths to success: 360º managed service or empowering your team with software and training to excel in-house. 200+ campaigns in 2024
3 works in Public Relations (PR)
Located in Madrid, Spain (+2)
From €10,000 for Public Relations (PR)
Worked in Clothing & Accessories (+12)
Speaks English, Italian(+1)
11-50 members
ANDA Events
5
(4 reviews)
Transforming Ideas into Unforgettable Experiences.
🇺🇸 ANDA Events: Crafting Unforgettable Experiences Founded in 2018, ANDA Events has quickly emerged as a leader in experiential marketing, with headquarters strategically located in Barcelona and Dubai. Our journey began with a vision to redefine the landscape of Event Management and Experiential Advertising by blending creativity with strategic insight, allowing us to craft experiences that resonate on a global scale. Our portfolio includes remarkable events such as the Amazon's Anual Corporate Event and the Vinci Energies Campaigns. These projects highlight our ability to seamlessly integrate the essence of a brand with local culture, creating a unique and impactful narrative. Testimonials from prestigious clients like KFC, Lycra, Enertex, and FC Barcelona underscore our dedication to excellence and our knack for delivering tailor-made experiences that leave lasting impressions. At ANDA Events, we pride ourselves on our innovative approach and meticulous attention to detail. Our team of experts is committed to elevating your brand's presence through bespoke events that captivate and engage your audience. Whether you're launching a new product, hosting a corporate meet-up, or looking to create a memorable brand activation, we ensure that every event is executed flawlessly and exceeds expectations. 🇪🇸 ANDA Events: Creando Experiencias Inolvidables Fundada en 2018, ANDA Events ha emergido rápidamente como un líder en el marketing experiencial, con sedes estratégicamente ubicadas en Barcelona y Dubái. Nuestro viaje comenzó con la visión de redefinir el panorama de la gestión de eventos y la publicidad experiencial , combinando creatividad con visión estratégica, lo que nos permite crear experiencias que resuenan a nivel global. Nuestro portafolio incluye eventos notables como el Evento Corporativo Anual de Amazon y las Campañas de Vinci Energies. Estos proyectos destacan nuestra capacidad para integrar sin esfuerzo la esencia de una marca con la cultura local, creando una narrativa única e impactante. Los testimonios de prestigiosos clientes como KFC, Lycra, Enertex y FC Barcelona subrayan nuestra dedicación a la excelencia y nuestra habilidad para ofrecer experiencias a medida que dejan impresiones duraderas. En ANDA Events, nos enorgullecemos de nuestro enfoque innovador y atención meticulosa a los detalles. Nuestro equipo de expertos está comprometido a elevar la presencia de tu marca a través de eventos personalizados que cautivan y comprometen a tu audiencia. Ya sea que estés lanzando un nuevo producto, organizando un encuentro corporativo o buscando crear una activación de marca memorable, nos aseguramos de que cada evento se ejecute a la perfección y supere las expectativas.
1 work in Public Relations (PR)
Located in Barcelona, Spain
From €5,000 for Public Relations (PR)
Worked in Technology Hardware & Equipment (+7)
Speaks Spanish, Catalan(+1)
1-10 members
Axicom
(0 review)
PR agency for tech and innovation brands and for brands with a tech and innovation story
Top awarded
AxiCom (www.axicom.com) es la agencia de relaciones públicas del grupo WPP que trabaja para las empresas más innovadoras del mundo, empresas u organizaciones que se encuentran a la cabeza de la “Cuarta Revolución Industrial”, donde la tecnología tiene un gran poder para transformar, evolucionar o innovar la industria o sector, ya sea en el ámbito B2B o B2C. Tal es el caso de los modelos de negocio disruptivos de la economía digital de múltiples sectores (Fintech, Proptech, Insurtech, EdTech, MedTech, Edtech, eCommerce, marketplaces, etc.) o del sector de las TI, el Internet de las Cosas, la Inteligencia Artificial, la Robótica, las nuevas formas de movilidad, la Realidad Virtual y también empresas de sectores más “tradicionales” con firme apuesta por la Transformación Digital. Para todas ellas, ya sean startups o empresas consolidadas y de referencia en sus sectores, AxiCom realiza proyectos de comunicación integrada que abarcan desde relaciones con medios e influencers, generación de contenidos multimedia o servicios de comunicación digital y en redes sociales, organización de eventos y demás servicios de comunicación y relaciones públicas tanto a nivel local como global.
35 works in Public Relations (PR)
Located in Madrid, Spain
From €1,000 for Public Relations (PR)
Worked in Hospitals & Healthcare (+19)
Speaks Spanish, English
201-500 members
We Keep In Touch Communications
5
(1 review)
Don't be seen. Be Acknowledged.
We Keep In Touch Communications helps social and economical entrepreneurs to be visible in front of their audiences, enhancing their prestige and getting positive attention of their stakeholders.
3 works in Public Relations (PR)
Located in Barcelona, Spain
From €1,000 for Public Relations (PR)
Worked in Education (+2)
Speaks English, Catalan(+1)
1-10 members
Both
5
(1 review)
Conectamos Personas, Humanizamos Organizaciones, Transformamos para un impacto positivo
BOTH People & Comms Agencia experta en comunicación estratégica corporativa interna y externa, Eventos, Relaciones Públicas (PR), Branded Content, Estrategia digital, Branding y posicionamiento, Comunicación de crisis y Formación. Nuestro Manifesto Por qué escoger cuando puedes tener Both La comunicación la hacemos nosotros, las personas. Por eso, nuestras comunicaciones están basadas en todo aquello que nos hace humanos: la imaginación, la creatividad, la cultura, las emociones, los sueños. Creamos comunicaciones y contenido para conectar a las organizaciones con las personas. Y lo hacemos escuchando, aprendiendo, profundizando e integrando todo nuestro conocimiento, hibridándolo. En Both People & Comms. creemos en el poder transformador de la comunicación para humanizar organizaciones y marcas. Durante más de 23 años hemos acompañado a gran variedad de corporaciones y empresas de diversos sectores como grandes corporaciones: SEAT, Nestlé, CaixaBank, BASF, Panrico e Idilia. Cultura: Sagrada Família, MACBA, Museu Egipci y Casa Vicens, sector público: Ajuntament de Barcelona, Generalitat de Catalunya, Barcelona Activa, Diputació de Barcelona y UOC, tecnología y nueva economía: Mobile World Capital, Privalia y Softonic, Transporte: TRAM y TMB y Lifestyle: Hoffmann, Coty y Evian. Salud: Amgen y Sanofi. Servicios: PR&Campaings Campañas de comunicación, Gabinete de prensa y difusión, Marketing de guerrilla, Planes estratégicos de patrocinio, estrategia de comunicación con influencers. Digital Estrategia digital, Posicionamiento Orgánico, campañas SEO y SEM. Eventos Eventos comerciales y corporativos,curación de contenidos,búsqueda de ponentes, opciones de patrocinio y artistas. Actividades y talleres de co-creación, hackatones, creatones, entre otros. Comunicación Corporativa y Formación Planes Estratégicos de comunicación, Comunicación de crisis, Posicionamiento de marca, Public Affairs, Auditorias, Cultura corporativa, Relato corporativo interno, Gestión de canales de comunicación interna, Campañas de engagement, Employer branding.
4 works in Public Relations (PR)
Located in Barcelona, Spain (+1)
From €5,000 for Public Relations (PR)
Worked in Food (+4)
Speaks Spanish, Catalan(+3)
11-50 members
nervio
4.8
(7 reviews)
get into the new stage ⚡
Somos puro nervio , una agencia creativa de publicidad 360, transversal y disruptiva. Impulsamos a nuestras marcas a crecer en el entorno digital y también las creamos desde 0 acoplándolas a una nueva era, desmarcándose de aquello normal. Nuestro equipo es la nueva generación de estímulos y hacemos que el público de nuestros clientes reciba los valores que ellos necesitan para empatizar con su producto. Nuestras especialidades son branding , digital strategy, social media (organic & paid), web & brand management (collabs, influencers & artists). ¡Nunca paramos! Contáctanos para impulsar tu marca y crear nuevas emociones juntos.
7 works in Public Relations (PR)
Located in Barcelona, Spain
From €1,000 for Public Relations (PR)
Worked in Clothing & Accessories (+7)
Speaks English, Catalan(+1)
11-50 members
Marnia Marketing
4.9
(23 reviews)
DEJA DE BUSCAR, YA HAS LLEGADO. +40 servicios para cualquier cliente. Lo que necesites, lo hacemos.
Highly recommended
🇪🇸 🚀 HACEMOS ESTO Y MÁS: 1. Marketing Tradicional y Digital 2. Publicidad Tradicional y Digital 3. Branding y Creación de Marca 4 . Diseño Gráfico, 3D y Más 5. Influencers & UGC 6 . Producción de Contenidos Audiovisuales 7. Creación de Webs y Ecommerce 8. Gestión de Marketplaces 9 . Relaciones Públicas 10 . Inteligencia Artificial y Automatización 11 . Eventos 12 . Diseño de Espacios Comerciales y de Oficina Tu web habla un idioma, tus redes otro, tu publicidad va por libre… y tú, en medio, haciendo malabares con mil proveedores. ¿Y si todo estuviera bajo el mismo paraguas? Una sola agencia. Una sola estrategia. Un solo equipo que lo entiende todo. Todo lo que necesitas. Todo desde un mismo sitio con nuestros más de 40 servicios específicos que ofrecemos. Nuestro equipo tiene proyectos con gigantes como Heineken, Repsol, Santander o Coca-Cola , pero también entendemos lo que necesitan las PYMES para destacar y sus limitaciones. Incluso autónomos, startups o hasta artistas. Bienvenidos a todos a nuestro mundo. No es el de Narnia, pero se le parece. Es momento de que veas la diferencia desde aquí arriba. Da el primer paso 🚀 📞 Llama o háblanos por WhatsApp ahora mismo: +34 666 30 11 73 📧 O envíanos un email a marnia.ventas@marniamarketing.es ---------------------------------------------------------------------------------- 🇬🇧 🚀 WE DO THIS AND MUCH MORE: 1. Traditional & Digital Marketing 2. Traditional & Digital Advertising 3. Branding & Brand Creation 4 . Graphic, 3D, and Creative Design 5. Influencers & UGC 6. Audiovisual Content Production 7. Website & Ecommerce Development 8. Marketplace Management 9. Public Relations 10. Artificial Intelligence & Automation 11. Events 12. Commercial & Office Space Design Your website speaks one language, your social media another, your ads go in a different direction... and you’re stuck in the middle juggling a dozen providers. What if everything was under one roof? One agency. One strategy. One team that gets it all. Everything you need, all in one place – with more than 40 specialized services tailored to your needs. Our team has worked with giants like Heineken, Repsol, Santander, and Coca-Cola , but we also know exactly what small businesses need to stand out – and the limitations they face. Freelancers, startups, artists – everyone’s welcome. It may not be Narnia, but it’s pretty close. Time to see the difference from up here. Take the first step 🚀 📞 Call or WhatsApp us now: +34 666 30 11 73 📧 Or send us an email: marnia.ventas@marniamarketing.es ---------------------------------------------------------------------------------- 🇫🇷 🚀 NOUS FAISONS ÇA ET BIEN PLUS ENCORE : 1. Marketing traditionnel et digital 2. Publicité traditionnelle et digitale 3. Branding et création de marque 4. Design graphique, 3D et plus encore 5. Influenceurs & Contenu généré par les utilisateurs (UGC) 6. Production de contenus audiovisuels 7. Création de sites web et e-commerce 8. Gestion de marketplaces 9. Relations publiques 10 . Intelligence artificielle et automatisation 11. Événements 12. Design d'espaces commerciaux et de bureaux Votre site web parle une langue, vos réseaux une autre, votre publicité fait cavalier seul… et vous, au milieu, jonglez avec mille prestataires. Et si tout était sous le même toit ? Une seule agence. Une seule stratégie. Une seule équipe qui comprend tout. Tout ce dont vous avez besoin. Tout depuis un seul endroit, grâce à nos plus de 40 services spécifiques. Notre équipe a travaillé avec des géants comme Heineken, Repsol, Santander ou Coca-Cola , mais nous comprenons aussi ce dont les PME ont besoin pour se démarquer — et leurs limites. Même les indépendants, les startups ou les artistes sont les bienvenus. Bienvenue dans notre univers. Ce n’est peut-être pas Narnia, mais ça y ressemble. Il est temps de voir la différence, vue d’en haut. Faites le premier pas 🚀 📞 Appelez-nous ou écrivez-nous sur WhatsApp dès maintenant : +34 666 30 11 73 📧 Ou envoyez-nous un email à : marnia.ventas@marniamarketing.es
3 works in Public Relations (PR)
Located in Madrid, Spain (+2)
From €120 for Public Relations (PR)
Worked in Banking & Financials (+8)
Speaks English, French(+1)
11-50 members
Manatís
(0 review)
La comunicación existe, nosotros la dinamizamos para tu fin.
Manatís es una consultoría creativa con más de 20 años de existencia especializada en comunicación B2B y protocolo. Manatís debe su nombre al animal cuya capacidad auditiva es superior a la de otras especies. De este modo, nos definimos como una agencia que sabe escuchar a su cliente y adaptarse a sus necesidades concretas y por ello, ofrece servicios que abarcan desde organización de eventos al diseño de una imagen corporativa potente. Siempre utilizamos las más más avanzadas y efectivas técnicas de marketing, branding y relaciones públicas para satisfacer de manera personalizada las nececidades de nuestros clientes. Nuestra forma de trabajar se caracteriza por la pasión que ponemos en todo lo que hacemos y nuestro afán en superarnos día a día. Crecer es un reto para nosotros, por lo que buscamos la excelencia en nuestro modo de satisfacer las necesidades del cliente. ¿Qué hacemos? Eventos: Comunicación corporativa: digital:
14 works in Public Relations (PR)
Located in Barcelona, Spain
From €1,000 for Public Relations (PR)
Worked in Hospitals & Healthcare (+14)
Speaks Spanish, Catalan(+4)
11-50 members
Mindset Consulting
5
(6 reviews)
Mindset Consulting is a multi-award winning international PR agency for startups & VC funds
Highly recommended
Top awarded
Mindset Consulting is a multi-award winning, international PR agency for startups & VC funds. The firm was named the PR Agency of the Year by the 2024 Global Agency Awards, as well as the gold winner of the Agency of the Year nomination by the 2023 Golden Bridge Awards by Globee Awards. The team was also shortlisted for the 2024 Ragan's PR Daily Awards as Agency of the Year, the 2023 European Agency Awards as PR Agency of the Year, for the 2023 PR Daily’s Media Relations Awards in the Media Relations category. Working globally from our base in Spain, we have implemented over 600 successful projects in the United States, Europe, Latin America and Middle East since 2020. We provide our clients with a full range of strategic communications services from strategy development, media relations and executive positioning, to pitch consultation, investment PR and crisis management. Our clients have been highlighted by the Forbes 30 Under 30 list, Inc.'s Founder-Friendly Investor, the EY Entrepreneur of the Year, and more. In addition to this, they are frequently featured in Business Insider, Entrepreneur, Forbes, TechCrunch, The Guardian, The Wall Street Journal, and others. Mindset Consulting was founded by Dina Mostovaya, an award-winning global cultural & business strategist with over 15 years of experience. She was named the Best Woman in PR by the Davos Communications Awards 2022, and the grand prize winner and PR Star Under 40 by the 2023 Bulldog PR Awards. She’s a member of the GWPR Association; a Judge for The International Business Awards 2022–2024 by Stevie Awards. Regular speaker at international conferences like 4YFN and Tech Spirit Barcelona, startup mentor, angel investor, and published author.
Looking for work in Public Relations (PR)
Located in Barcelona, Spain
From €5,000 for Public Relations (PR)
Works in multiple industries
Speaks English
11-50 members
VIRAL Comunicación & Creación
5
(4 reviews)
VIRAL -TE AYUDAMOS A CRECER-
Viral Comunicació es una agencia de comunicación integral que aporta soluciones flexibles y efectivas con el objetivo de mejorar su estrategia de marca de forma rentable y personalizada. La agencia Viral ubicada en Girona y Barcelona es especialista en estrategias de marketing, en redes sociales, con una amplia experiencia en identidad corporativa de medianas y pequeñas empresas, logotipos, catálogos, fotografía, vídeo, packaging, prensa, organización de eventos y colaboración con influencers. Contáctanos y te haremos un proyecto a medida.
2 works in Public Relations (PR)
Located in Barcelona, Spain (+1)
From €1,000 for Public Relations (PR)
Worked in Real Estate (+9)
Speaks Spanish, Catalan(+2)
11-50 members
Carpe Diem Comunicación
(0 review)
Nadie puede resistirse a una buena historia. Nosotros contamos la tuya.
Somos una agencia de comunicación y relaciones públicas especializada en tecnología y startups (con una división de videojuegos y esports). Desarrollamos estrategias de comunicacion 360º sumando valor y reputación de marca en cada campaña que realizamos. Formamos parte de una red global de agencias donde nos damos soporte mutuamente: l'Attitude. Especialistas en Relaciones Públicas y Eventos, Comunicación Corporativa, Social Media, Comunicación de producto, Reputación de Marca, RSC y Relaciones Institucionales.
5 works in Public Relations (PR)
Located in Barcelona, Spain
From €1,000 for Public Relations (PR)
Worked in Clothing & Accessories (+5)
Speaks English, Catalan(+1)
11-50 members
MODO
4.8
(10 reviews)
Hola, We are MODO IN ACTION –aunque los nuestros nos llaman MODO a secas–. Somos una agencia de Branding, Posicionamiento de marca, Creación de contenidos, Estrategia Digital y Eventos. Las oficinas centrales están en BARCELONA y tenemos delegación en MADRID. Nos encanta contribuir con ambas ciudades y día a día le damos vidilla con nuestras campañas; aunque tenemos buenos amigxs por TODA la península. Curramos con energía e ilusión. Somos 32 personas en el equipo. Y ¡claro que tenemos nuestros jaleos!: un shooting cancelado a última hora, un briefing cogido con pinzas, una reunión que se alarga hasta medianoche… entre tantos más. Sin embargo, continuamente lo solventamos con profesionalidad y determinación. Y no por qué vayamos cargaditos de cursos y másters, sino por ahínco, entusiasmo y humor (mucho humor). Huimos de la publicidad que invade la intimidad de las personas o utiliza el bombardeo como argumento; no funciona. Preferimos usar la sugerencia y el coqueteo para desarrollar marcas distintas y relevantes en el mundo. Se puede decir que las empoderamos –mucho. Pero no en plan tirano. Sino, más bien como MUFASA: irresistible y carismático. Así que ya sabes. Si deseas ser conocido, preferido y recordado –como MUFASA– ponte en contacto con nosotrxs. Att: MODO
1 work in Public Relations (PR)
Located in Barcelona, Spain
From €1,000 for Public Relations (PR)
Worked in Art & Handcraft (+12)
Speaks Spanish, Catalan(+2)
11-50 members
Id Creative Agency
4.8
(6 reviews)
Somos la fusión de dos agencias (Id Creative Agency y WExperience), dedicadas a la experiencia del usuario y al mundo digital. Trabajamos colaborativamente para analizar la experiencia digital que le das a tu cliente y ofrecerte un abanico de mejoras en el entorno visual y plataformas digitales. SERVICIOS Publcidad y Comunicación Social Ads Display & Remarketing Lead acquisition Gestión RRSS Diseño y creación de contenido para RRSS y diferentes plataformas Branding Diseño de materiales para imagen de marca ( Presentaciones, portafolios, tarjetas, banners...) Diseño web / e-commerce SEO Copywriting & Storytelling Analítica web Análisis de Ux/Ui NUESTRO VALOR AÑADIDO SIN PERMANENCIA Respuesta garantizada el mismo día de tu petición Doble proceso de revisión para eliminar los posibles errores Transparencia TOTAL Técnicos especializados por servicio Reuniones mensuales e informes quincenales Dashboard con KPI´s de fácil comprensión y visualización Trato cercano y flexible Formación continua a todo nuestro equipo como cultura de equipo Sólo tomamos decisiones basadas en datos
2 works in Public Relations (PR)
Located in Barcelona, Spain
From €1,000 for Public Relations (PR)
Worked in Sports (+5)
Speaks Spanish, Catalan(+2)
11-50 members
ImageIn Creation
(0 review)
Event Agency, Live Entertainment, Event Production, Meeting, Congress, Luxury Events, Private Events
IMAGEIN has the history, the know-how and the innovative spirit to put together genuinely unique events. No ask is too great, no act is out of reach and no venue unobtainable. WE MAKE IT HAPPEN!
3 works in Public Relations (PR)
Located in Barcelona, Spain (+1)
From €1,000 for Public Relations (PR)
Worked in Travel & Leisure (+2)
Speaks English, Portuguese
1-10 members
Iventions Event Architects
5
(1 review)
We combine creativity and pragmatism
We design and deliver large-scale events, professional congresses, flawless destination management, and one-of-a-kind exhibitions.
Looking for work in Public Relations (PR)
Located in Barcelona, Spain
From €40,000 for Public Relations (PR)
Worked in Sports (+4)
Speaks English, Catalan(+12)
11-50 members
Port d'Idees
5
(5 reviews)
Perquè ens agrada el que fem
El Port de les Idees es una agencia de comunicación que nace el año 2020 en Barcelona y que ofrece las mejores soluciones y herramientas de publicidad , marketing y comunicación digital . El Port de les Idees surge de la mano de dos emprendedores locales, que buscan apasionadamente lograr las mejores técnicas para hacer realidad los deseos de nuestros clientes. Entendemos la comunicación como una forma de expresarse y transmitir a nuestro entorno. Se trata de un proceso lleno de oportunidades que con frencuencia pasan desapercibidas, donde es necesario entender la influencia que tienen nuestras acciones en los consumidores. El Port de les Idees somos un equipo de gente joven y valiente, curiosa, optimista y creativa. Es por esto que nos ofrecemos a trabajar con personas y empresas con grandes sueños y ambiciones .
Looking for work in Public Relations (PR)
Located in Barcelona, Spain
From €1,000 for Public Relations (PR)
Worked in Restaurants (+11)
Speaks Spanish, Catalan(+1)
1-10 members
PR & MANAG Agencia de Influencers UGC
(0 review)
Agencia influencers - UGC. Expertos en estrategias de marca, imagen corporativa y reputación.
Agencia de influencers y UGC en España especializada en conectar creadores de contenido con marcas. Expertos en asesoramiento, estrategias de marca, imagen corporativa y reputación. Agencia TIK TOK LIVE ES Oficial Agencia Nacional e Internacional Contacto: info@prmanag.com @influgency Clientes, entre otros muchos: TIMESBURG FORZAPEL RITUAL COSMETICS PANTENE MEXICO ARTIACH - CHIQUILIN L´OREAL SPAIN TONI&GUY DIETOX MERCADONA (proveedores) ESTRELLA DAMM EL CORTE INGLES SHEIN NESTLÉ... entre muchos otros AGENCIAS PARTNERS OFICIALES como dept externo de Influencers y UGC REPRESENTANTES DE INFLUENCERS y UGC mayor base de datos de microinfluencers , software propio. AGENCIA DE COLEGIO PUBLICISTAS DE CATALUÑA - AVALADA POR ONDA CERO, EXPANSION, EL MUNDO, T5 , DIVINITY , sección propia en LA Razón y CUORE .... FORMADORES DE DEPTARMENTOS EN EMPRESAS COMO NESTLÉ y lanzaderas de STARTUPS Como agencia de influencers : UGC, instagramers, Tik Tokers, bloggers, youtubers, twich y medios de comunicación. Te ofrecemos la posibilidad de tener el abanico de influencers mas honestos y fiables. Gracias a nuestro sistema de selección de influencers y talents nacionales e internacionales conseguimos los perfiles con la mejor relación de engagement para su campaña. Ofrecemos el servicio de selección representación de influencers en Barcelona, Madrid e Internacional , selección de embajadores de marca. Diseñamos y te asesoramos en la mejor estrategia de comunicación que conectará tu marca con tu público objetivo de una forma efectiva. Damos visibilidad a tu empresa gracias a la colaboración de los mejores creadores de contenido consiguiendo los mejores posicionamientos. Nuestros servicios como agencia de influencers te ayudarán en el lanzamiento de campañas: diseñamos campañas o bien participamos de forma activa en el proceso de las mismas con el objetivo de establecer una conexión coherente con los mensajes que se quieren transmitir y la cristalización a través de nuestros influencers, buscando de forma creativa generar el máximo impacto posible. Seguimiento de campañas: en el caso de que las acciones las realicéis de manera interna os ofrecemos un amplio abanico de servicios que os ayudaran a liberar de carga el trabajo al departamento. Nuestra selección de líderes de opinión engloba a los mejores bloggers españoles de moda, también a los mejores tiktokers y contamos con los youtubers y Tik tokers mas famosos y relevantes, también trabajamos con los instagramers mas reconocidos españoles así como los lideres de opinión mas destacados en diferentes campos. Gracias por confiar en PR & MANAG, tu mejor agencia de influencers y UGC.
2 works in Public Relations (PR)
Located in Barcelona, Spain
From €1,000 for Public Relations (PR)
Worked in Household Products (+4)
Speaks Spanish, Catalan(+3)
11-50 members

12 3

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Insights from Our Expert: Public Relations Agencies in Barcelona

Barcelona, a vibrant cultural and economic hub, is not only famous for its architectural marvels but also for its dynamic presence in the Public Relations sector. As a key player in building brand reputations, Barcelona showcases a rich selection of 132 projects and 17 client reviews through its proficient agencies.

Key Players and Their Achievements

Diverse PR Agencies

In Barcelona, the range of Public Relations agencies is vast, catering to all kinds of business needs. From large, well-established companies to niche boutique agencies, each brings a unique flavor and specialized expertise to the table, driving visible results in brand awareness and media engagement.

Achievements and Prestigious Clients

Barcelona's PR agencies have been instrumental in elevating brands to new heights. They have facilitated impressive collaborations with top-tier clients across various industries, significantly boosting their public profiles. Moreover, the local agencies have garnered accolades for their innovative approaches and successful campaign executions, further cementing their status in the PR landscape.

Client Testimonials

Client feedback is crucial in the PR industry, as it reflects the direct impact of an agency’s efforts on brand success. With 17 testimonials, the agencies in Barcelona demonstrate a strong endorsement from their clients, highlighting their commitment to excellence and customer satisfaction.

Tips for Choosing Your PR Agency

Evaluating Your Budget

Budget plays a significant role when selecting a PR agency. In Barcelona, prices can vary based on the agency’s size and renown. It’s important for businesses to define their financial constraints and expectations clearly from the outset. Here are a few pointers:

Startups and Small Businesses may find value in partnering with mid-sized or boutique agencies that typically offer more personalized services at competitive rates. For basic PR campaigns, costs can range between €2,000 to €10,000.

Medium-sized Enterprises might require more comprehensive strategies due to larger market engagement and can benefit from working with agencies that have a broad service portfolio. Here, campaign costs could be between €10,000 and €50,000.

Large Corporations requiring intensive and widespread PR campaigns can expect to engage with top-tier agencies, with budgets starting from €50,000 and upwards, depending on the scope.

Reviewing Past Work

Analyzing an agency’s previous outcomes is key. The 132 projects showcased by local agencies provide valuable insights into each agency's capability and style, helping businesses to align with an agency that matches their vision.

Specialization Considerations

Some agencies specialize in particular sectors or types of PR, such as crisis management, luxury brand engagement, or digital PR strategies. Identifying an agency with relevant expertise is crucial to address specific challenges or goals of a business effectively.

Enhance Your Brand’s Visibility with Barcelona’s PR Experts

Barcelona stands out as a beacon of public relations innovation, powered by a diverse array of agencies equipped to enhance any brand’s public image. Whether you are a burgeoning startup or an established multinational, Barcelona’s PR professionals are ready to lead your brand to new heights. With an extensive database of agencies, remarkable accomplishments, and detailed client reviews, finding your ideal PR partner in Barcelona has never been easier. As a local expert for Sortlist, I encourage you to explore the plethora of options available and trust the expertise of Barcelona to elevate your public relations success.

Written by Marco Finotto Sortlist Expert in BarcelonaLast updated on the 15-06-2025

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Frequently Asked Questions.

Storytelling plays a crucial role in modern PR, especially in a vibrant city like Barcelona where culture, innovation, and business intersect. In today's digital age, compelling narratives have become essential for companies to cut through the noise and connect with their target audiences on a deeper level. Here's how storytelling impacts PR and how Barcelona-based companies can craft resonant narratives:

The Role of Storytelling in Modern PR:

Emotional Connection: Stories evoke emotions, helping brands create a lasting impact on their audience.
Brand Differentiation: Unique narratives set companies apart in a crowded market.
Increased Engagement: Well-crafted stories capture and retain audience attention more effectively than traditional PR methods.
Enhanced Memorability: People remember stories better than facts and figures alone.
Trust Building: Authentic storytelling fosters credibility and strengthens relationships with stakeholders.

Crafting Compelling Narratives for Barcelona's Audience:

Understand Your Audience: Research the diverse demographics of Barcelona, including locals, expats, and tourists. Tailor your stories to resonate with their values, interests, and cultural nuances.
Leverage Local Context: Incorporate Barcelona's rich history, art, architecture, or tech scene into your narrative to create a sense of place and relevance.
Embrace Multimedia: Utilize various formats such as video, infographics, and interactive content to tell your story across different platforms popular in Barcelona.
Highlight Human Elements: Feature real people, whether employees, customers, or community members, to make your stories more relatable and authentic.
Align with Current Trends: Incorporate relevant topics like sustainability, innovation, or Barcelona's smart city initiatives to show your company's alignment with local priorities.
Use Data Creatively: Blend storytelling with data visualization to present compelling, fact-based narratives that appeal to Barcelona's tech-savvy audience.
Collaborate with Local Influencers: Partner with Barcelona-based influencers or thought leaders to amplify your story and add credibility.

According to a 2023 study by the Content Marketing Institute, 72% of marketers reported that content focused on storytelling was significantly more effective than traditional PR materials. In Barcelona, where creativity and innovation thrive, this percentage is likely even higher.

To illustrate the power of storytelling in PR, consider this success story from Barcelona:

Case Study: Barcelona Tech Company
A local tech startup used storytelling to highlight how their AI solution was helping reduce traffic congestion in Barcelona. By focusing on the personal stories of commuters and linking their product to the city's smart city goals, they gained significant media coverage and saw a 40% increase in brand awareness within three months.

In conclusion, storytelling is no longer just a nice-to-have in PR—it's a must-have. For companies in Barcelona, crafting narratives that resonate with the local audience while showcasing global relevance can significantly enhance PR efforts. By understanding the audience, leveraging local context, and using a mix of emotional appeal and data-driven insights, businesses can create compelling stories that not only capture attention but also drive meaningful engagement and brand loyalty.

Public Relations (PR) plays a crucial role in establishing thought leadership and positioning executives as industry experts, especially in a dynamic business hub like Barcelona. Here are several effective strategies:

Content Creation and Distribution: Develop high-quality, insightful content such as whitepapers, articles, and opinion pieces. In Barcelona, consider partnering with respected publications like 'La Vanguardia' or 'El Periódico' to reach a broader audience.
Speaking Engagements: Secure speaking opportunities at industry events and conferences. Barcelona hosts numerous international events like the Mobile World Congress, which can be excellent platforms for executives to showcase their expertise.
Media Relations: Build strong relationships with local and international media outlets. Offer executives as expert sources for interviews or commentary on industry trends, particularly in sectors where Barcelona excels, such as tech, biotech, and tourism.
Thought Leadership Workshops: Organize workshops or seminars where executives can share their knowledge. This is particularly effective in Barcelona's thriving startup ecosystem, where knowledge-sharing is highly valued.
Digital Presence: Develop a strong online presence through a well-crafted website, active social media profiles, and participation in relevant online forums. LinkedIn is particularly important for B2B thought leadership in Spain.
Podcasts and Webinars: Create or participate in industry-specific podcasts or webinars. This format has gained significant traction in Spain, with a 25% increase in podcast listeners in 2023 compared to the previous year.
Collaborative Research: Partner with local universities or research institutions for industry studies. Barcelona's strong academic sector, including IESE Business School and ESADE, offers excellent collaboration opportunities.
Crisis Management: Demonstrate leadership during challenging times by offering clear, authoritative communication. This is crucial in maintaining reputation and trust in the Catalan business environment.

To maximize the impact of these strategies in Barcelona:

Tailor content to address local business challenges and opportunities
Leverage Barcelona's bilingual nature by creating content in both Catalan and Spanish
Align thought leadership efforts with Barcelona's key industries such as technology, healthcare, and creative sectors
Utilize Barcelona's strong network of business associations and chambers of commerce for networking and visibility

By implementing these strategies, companies in Barcelona can effectively boost their thought leadership and position their executives as respected industry voices. Remember, consistency and authenticity are key to building lasting credibility in the competitive Barcelona market.

Navigating global communication challenges and cultural differences in multinational campaigns is a crucial skill for PR professionals in Barcelona, especially given the city's international profile and diverse business landscape. Here are some effective strategies to tackle these challenges:

Cultural Intelligence and Research: PR professionals should invest time in thorough cultural research. This includes understanding the target markets' cultural norms, values, and communication styles. For Barcelona-based agencies working on international campaigns, this might involve collaborating with local experts or partnering with agencies in target countries.
Localization, Not Just Translation: Simply translating content is not enough. Messages should be localized to resonate with each target audience. This is particularly important in Barcelona, where professionals often work in multiple languages (Catalan, Spanish, and English) and need to adapt content for various markets.
Diverse and Multilingual Teams: Barcelona's multicultural environment is an asset. Agencies should leverage this by building diverse teams with varied cultural backgrounds and language skills. According to a 2023 report by the Barcelona Global association, 26% of professionals in the city are international talent, providing a rich pool of diverse expertise.
Utilize Technology: Employ advanced translation and localization tools, but always have human oversight. AI-powered tools can help with initial translations, but local experts should review and refine the content to ensure cultural appropriateness.
Develop a Glocal Approach: Balance global brand consistency with local relevance. This 'glocal' strategy is particularly effective in Barcelona, where international brands often need to adapt to both Catalan and Spanish markets while maintaining their global identity.
Cultural Sensitivity Training: Regularly conduct cultural sensitivity workshops for PR teams. This is crucial in Barcelona's dynamic international business environment, where professionals frequently interact with clients and audiences from diverse backgrounds.
Collaborative Partnerships: Establish partnerships with PR agencies or consultants in target markets. Barcelona's strong network of international business connections can be leveraged to build these valuable partnerships.
Real-time Monitoring and Adaptation: Use social listening tools to monitor campaign reception in different cultures and be prepared to adapt quickly. This agility is essential in today's fast-paced digital landscape.
Inclusive Visual Communication: Ensure that visual elements of campaigns are culturally appropriate and inclusive. Barcelona's rich artistic heritage can be an inspiration for creating visually appealing yet culturally sensitive content.
Ethical Considerations: Be aware of and respect ethical norms and legal requirements in different countries. Barcelona PR professionals should stay updated on international communication laws and ethical guidelines.

By implementing these strategies, PR professionals in Barcelona can effectively navigate the complexities of global communication and cultural differences in multinational campaigns. The city's unique position as a global business hub with a strong local identity makes it an ideal base for developing truly international PR strategies that resonate across cultures.