The 10 Best Public Relations (PR) Agencies in Turkey - 2025 Reviews

Top Public Relations (PR) Agencies in Turkey

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All Public Relations (PR) Companies in Turkey

  • 5
    (4 reviews)

    Ideas. Content. Results.

    Top awarded
    Walther Kranz is a boutique communications agency specializing in strategic PR,, and event management. With a focus on tailor-made, high-impact solutions, the agency serves brands across various industries, helping them navigate complex markets and build meaningful connections with their audiences. Operating through offices in Istanbul, Dubai, and Baku, Walther Kranz combines local expertise with a global perspective: 📍 Istanbul Office (Cihangir) – The agency’s founding office, located in the heart of Istanbul’s vibrant creative district, serves as a hub for strategic communications, media relations, and content creation. 📍 Dubai Office – The newest addition and the headquarters for global operations, focusing on expanding international client portfolios, digital strategies, and market positioning across the MENA region. 📍 Baku Office – Strengthening the agency’s footprint in the Caspian region, this office provides localized PR, corporate communication, and branding support tailored to regional business landscapes. Supported by a dedicated team of over 50 professionals, Walther Kranz delivers customized, innovative, and results-driven communication strategies, positioning itself as a trusted partner for brands seeking excellence and influence.
    7 works in Public Relations (PR)
    Located in Beyoğlu, Turkey (+2)
    From €10,000 for Public Relations (PR)
    Worked in Entertainment & Events (+3)
    Speaks English, Arabic(+2)
    11-50 members
  • 5
    (4 reviews)

    Strategic and Digital Communications

    GIS Consult is a full-service communications agency strategically integrating traditional public relations with new media, and supporting both local and international companies to fully leverage such integration in the Turkish marketplace. Our co-founders each bring a unique skillset and critical perspective into every creative campaign we develop from their 10 years of experience in PR, marketing and journalism. We help a wide-ranging portfolio of clients, from visionary start-ups to reputable brands, develop their voice and make sure it gets heard by the right audience. To do this effectively, we have created a flexible and mobile structure designed according to the different needs of different brands. This lets us decide faster, take action quicker and offer high quality service in a competitive business model. Although we have experience across multiple sectors, our team possesses specialised knowledge in finance, retail, e-commerce and technology, as well as corporate communications, crisis management, digital strategy, brand journalism, content management, and event management. GIS Consult has a profound experience of working in multi-national business environments and as a part of an international team. The agency has partnerships with European agencies and International PR Networks in Europe and MEA regions. With their diverse skill-set and agile structure, GIS Consult team integrates quickly and effectively to the clients’ teams and offers a complete consultancy service including: researches,positioning,content creation,crisis management, stakeholder mapping,training,media relations,media buying,marketing communications,event management and reporting . Some of agencies international references are Cisco, SEMRush, ECOLAB, Lufthansa Airlines, Atomico, Medtronic, Crossover, EsteBank, Job Router, Mr. Jeff, Ritz Carlton, Thoughtworks and Saxo Capital Markets.  
    9 works in Public Relations (PR)
    Located in Kadıköy, Turkey
    From €3,000 for Public Relations (PR)
    Worked in Industrial Goods & Services (+7)
    Speaks English, Turkish
    1-10 members
  • (0 review)

    Synchronizing Brands with their Core Audience through Emotions, Perceptions and Trust.

    Stratejist Creative Communications Agency is a full service communications agency that handles all the marketing aspects of its clients. This includes strategy, creativity,advertisement, PR, social media management and and Influencer Marketing. Stratejist references are mostly high end lifestyle, fashion and cosmetic brands such as Luxottica (RayBan, Vogue, Prada, Prada Linea, Persol, Miu Miu, Giorgio Armani, Emporio Armani, Burberry, Dolce&Gabana, Oakley), Sunglass Hut, Raymond Weil, Lacoste Watches, SOHO House İstanbul, W İstanbul, L’oreal Luxe Group (Kiehl's, Lancome, Yves Saint Laurent, Clarisonic, Urban Decay, Giorgio Armani), L’Occitane, Codage Paris, Bausch + Lomb, EuRho Vital, LifeCo Well-Being and LifeCo Shop. Moreover, Stratejist provide Showroom PR services for the fashion brands as well for seeding to TV series, magazine fashion shoot pages, celebrities and Influencers.
    5 works in Public Relations (PR)
    Located in Istanbul, Turkey
    From €5,000 for Public Relations (PR)
    Worked in Marketing & Advertising (+7)
    Speaks English, Turkish
    11-50 members
  • 5
    (1 review)

    360° Excellence in 8 Languages – Marketing House: Your Multilingual Marketing Partner.

    Marketing House, headquartered in New York and with strategic offices in Istanbul, Antalya, and Cambridge, is a dynamic powerhouse that caters to your global marketing needs. Our widespread presence, coupled with our expertise in 8 languages, enables us to deliver comprehensive 360° solutions tailored to your brand. From PR and advertising to creative works, design, and web development, our multinational team redefines success in the world of marketing.
    3 works in Public Relations (PR)
    Located in Kartal, Turkey (+1)
    From €3,000 for Public Relations (PR)
    Worked in Home Services (+13)
    Speaks English, Arabic(+5)
    11-50 members
  • 5
    (4 reviews)

    A Creative Marketing and Branding Agency For Businesses and NGOs, Based In London and Istanbul

    Threems is a turnkey solutions company offering high-end professional project management, digital marketing and media services to businesses and NGOs. Got an idea you’re passionate about? A vision you’d love to birth and make into a real business? Then we are the company for you! We have a rich history of working relationships with amazing companies, NGOs and influencers from around the world. Over the years, they have leveraged our expertise to achieve their goals and have seen unprecedented, record success in their various fields. If you want your vision transformed into a real business, your marketing needs taken care of by seasoned experts, and your projects managed to complete satisfaction, we’d be delighted to work with you!
    1 work in Public Relations (PR)
    Located in Başakşehir, Turkey (+1)
    From €1,000 for Public Relations (PR)
    Worked in Hospitals & Healthcare (+2)
    Speaks English, Arabic(+1)
    11-50 members
  • (0 review)

    Designs Experiences for Brands

    Empower your brand with the strength and sensitivity. We create valuable experiences pushing brands forward.
    Looking for work in Public Relations (PR)
    Located in Şişli, Turkey
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English, Turkish
    11-50 members
  • (0 review)

    Business Promotion and Representation Services in Turkey

    Established in 1993, Euroline International is one of major companies in Turkey for event management, advertising services, branding and printing services, media communications, mobile digital marketing, business and commercial promotion, public relations and consulting services. As a total business service provider, we have a wide range of business service offerings both for national customers and for international customers to meet their business promotion needs in Turkey. We provide comprehensive services to our international customers, including conference and exhibition services, business and social media representation, advertising sales representation, event photography and videography services, event hire services, event merchandising, event printing, visual merchandising, event staffing services, direct mail marketing, telemarketing services, leafleting campaigns, market research, mobile marketing services, database management, marine business marketing, education promotion and business consulting services. Our service locations in Turkey are Antalya, Ankara, Istanbul, Izmir and Bursa. Contact us to find out more about how our services can work for you.
    Looking for work in Public Relations (PR)
    Located in Muratpaşa, Turkey (+3)
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English, French(+4)
    11-50 members
  • 5
    (10 reviews)

    Best Outsourcing on Mobile & Web Development

    DIGIEGGS is a software and consultancy company specializing in new generation software and project development. Has developed many projects from comprehensive projects to company-specific projects and provides various consultancy supports to many companies.
    Looking for work in Public Relations (PR)
    Located in Bornova, Turkey
    From €1,000 for Public Relations (PR)
    Worked in Military (+5)
    Speaks English, Turkish
    11-50 members
  • Founded in 2007, İletişim Ofisi presents integrated Communication Consultancy and Execution Services. Within this scope, the company provides services of Corporate Communications, Internal Communication, Event Management, Media Relations Management, Perception Management, Crisis Management, Issue Management, Sponsorship management, Digital PR and Social Media Content Management. İletişim Ofisi ensures that your brand, product and/or service is perceived differently from that of your competitors. We research all the up to date methods and techniques required for marketing communications and makes use of the ones that are most appropriate for your purpose. The company makes the necessary planning to have the messages of your brand and enterprise/organization be in the public eye consistently. İletişim Ofisi acts as a mediator enabling you to establish long term and lasting relationships with members of the media.  Providing fast and efficient services focused on business outcomes, İletişim Ofisi devises communication plans determining upon which strategies, aims and tools the communication shall be based and puts it into practice.     
    9 works in Public Relations (PR)
    Located in Istanbul, Turkey
    From €1,000 for Public Relations (PR)
    Worked in Pharmaceuticals & Biotech (+1)
    Speaks English, French(+1)
    11-50 members
  • 5
    (2 reviews)

    Let's go beyond borders!

    As omg! iletişim, we are a multidisciplinary communication agency that loves to create great things. We are focused on building strong brands and long-term relationships with our business partners. We have created a collaborative, vibrant and multidisciplinary working environment that can take our ideas beyond predictable solutions. We solve business challenges with insight, resourcefulness, determination and teamwork. An Extension of Your Team We are an integrated team, always thinking about the big picture, conducting social listening on behalf of the brand and researching relevant media outlets that will be the perfect fit to tell your unique story. Whatever you need support with, we are on the same team. From media relations and crisis management to influencer communications, digital brand management, graphic design and web development.
    Looking for work in Public Relations (PR)
    Located in Istanbul, Turkey
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English, German(+1)
    11-50 members
  • (0 review)
    PR Lines is a global communications Firm that helps brands better connect and engage with their customers.  
    Looking for work in Public Relations (PR)
    Located in Istanbul, Turkey
    From €10,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English, Arabic
    1-10 members
  • 5
    (1 review)

    MEANINGFUL BRANDS. VISIONARY COMPANIES. INSPIRING DESIGN

    We create meaningful brand experiences. Let’s collaborate and make your business better . WHAT WE DO At Konseptiz Advertising Agency Turkey, we create brands and design marketing communications for business leaders, innovators and entrepreneurs – like you. With proven experience in a range of sectors, from retail and food to financial and the influential, our full-service design and branding agency produces meaningful brand experiences for our clients and their customers. We are proud to be known as Turkey's principal design agency and we look forward to collaborating on your exciting project and bringing your brand to life.  WHAT MAKES US DIFFERENT? Advertising Agency Turkey is inherently a different kind of agency, and that’s what has fueled our growth. Our design experience, collective focus and pursuit for branding excellence. We provide personal service because every brand is unique. We’re also approachable, which is ideal for creative collaboration. We are a global agency solving problems for our clients on a global scale.
    4 works in Public Relations (PR)
    Located in Karşıyaka, Turkey
    From €1,000 for Public Relations (PR)
    Worked in Others (+3)
    Speaks English, Turkish
    11-50 members
  • (0 review)

    We untangle your chaos, and give you space to grow!

    Magnetic is made up of a group of determined and passionate individuals, who work together as a team to provide creative solutions through a range of services. Our multi-disciplinary design and communication agency has grown over the past few years and we now serve clients across the globe. We operate from our London base and our studio in Istanbul, with hopes of expanding into other European cities in the near future. Our team of multilingual designers amalgamate their creativity and passion with unrivalled technological skill to create bold, meaningful designs that go beyond client’s expectations. At Magnetic, each project is tailor-made according to our client’s needs. Backed with extensive research, we begin each project by deciding on an appropriate mood or atmosphere, whether it is formal, playful, nostalgic, etc. Once we’ve found the right tone, we start to build on top of it, bit-by-bit, tile-by-tile... We keep our clients in the loop at all stages of their project, as we see them as partners rather than clients. At the core of our values is creativity . We believe that by unlocking the creativity of our designers, we can provide innovative solutions to our client’s problems. Which brings us to our next point, innovation . Innovation is at the heart of our business as it is what makes us different from other design companies.  Our growing knowledge of technological advances allows us to remain aware of changes in the digital world that may benefit our clients.  Our last core value is attractiveness . We believe everything we do should look and feel perfect. Through extensive research we develop ideas that are attractive both in design and meaning, ensuring our clients are provided with bespoke solutions that cannot be created anywhere else.   What makes us different to other design companies is that we don’t simply produce a desired outcome. We can also help you build and manage your complete communication strategy, to ensure you engage and grow your audiences as effectively as possible.  
    5 works in Public Relations (PR)
    Located in Şişli, Turkey (+1)
    From €1,000 for Public Relations (PR)
    Worked in Sports (+20)
    Speaks English, Portuguese(+2)
    11-50 members
  • 5
    (12 reviews)
    Top awarded
      CHETINKAYA Brand Agency is a brand strategy, design and marketing agency. Our agency model delivers high-performing projects fast and according to your needs. We exist to create effective solutons that put the success, groth and profit of our clients first.  ---------------------------------------- We create new brands from scrach. We fix broken ones. We have all you need to climb to the top. There s a room for you up there and we know it. We’a are team of professionals, we scale up and down depending on your needs. Welcome to CHETINKAYA Brand Design! ---------------------------------------- CHETINKAYA’s global partners provide award-winning expertise gathered from executing branding projects for companies big and small, from startups to big players on the market. We’ll build the perfect team for your project and create valuable, long lasting organic brand.   Design is all about communication between companies, products and consumers. Design is focused on people. Design is all about people and for people.
    Looking for work in Public Relations (PR)
    Located in Istanbul, Turkey (+1)
    From €1,000 for Public Relations (PR)
    Worked in Travel & Leisure (+6)
    Speaks English, Arabic(+5)
    51-200 members
  • (0 review)
     
    4 works in Public Relations (PR)
    Located in Sarıyer, Turkey
    From €1,000 for Public Relations (PR)
    Worked in Retail (+2)
    Speaks English, Turkish
    11-50 members
  • 5
    (5 reviews)

    Garraje | In Digital We Trust.

    Top awarded
    Garraje is a 360° Digital, Public Relations and Marketing agency based in Istanbul, Dubai and Casablanca, serving clients in the EMEA region. Garraje was initially launched in 2017 with the goal of offering an advertising solution that was data driven, transparent, and people centered. We are a borderless agency, which works with clients across the globe and are able to do so due to our culturally diverse, performance driven and technology savvy team. We are young enough to know that digital technology is constantly evolving, and been in the business long enough to know how to use this knowledge wisely. Why choose us? The world is changing rapidly, today’s business challenges are more complex than ever and brands are struggling to stay ahead. Today’s marketing challenges need agile, global, multi-disciplined teams of experienced minds. Traditional advertising, marketing and digital agencies are built around fixed head costs, siloed profit centres and limited in-house capabilities. That is why we created Garraje , the fullservice agency to identify, design, produce and measure the bravest boldest ideas that truly move your business forward. We work closely with clients from around the world, getting to the heart of their business to develop successful digital ideas and strategies that engage and convert significant, targeted results. Our partners As a leading digital and award winning agency in Istanbul, we look to engage with our clients beyond the conventional design and development agency relationship, becoming a partner to the people and companies we work with. We have a large network of more than 100 partner ( Microsoft, AWS, IBM, Google Cloud, Bing, Yandex, Yahoo, Mailchimp, WP Engine, Woocommerce, Shopify, Facebook and much more ... )
    4 works in Public Relations (PR)
    Located in Beşiktaş, Turkey
    From €10,000 for Public Relations (PR)
    Worked in Hospitals & Healthcare (+8)
    Speaks English, Arabic(+5)
    11-50 members
  • (0 review)

    Your Brand Psychologist: Beyond Marketing

    **The Brand Psychologist: Beyond Marketing** **Lâl Project: Where Psychology Meets the Golden Ratio** At Lâl Project, we transcend traditional marketing by combining brand psychology with the timeless principles of the golden ratio. Our advisory services span across fintech, web2, web3, and startup ecosystems, offering a unique blend of psychological insight and mathematical harmony. **The Psychology of Perfect Proportion:** Success in today's rapidly evolving landscape requires more than just strategic action - it demands deep psychological understanding combined with universal principles of beauty. While industries transform and media landscapes shift, two constants remain unwavering: human psychological patterns and the golden ratio's natural appeal to the human mind. **Our Distinctive Approach:** As your brand psychologist, we delve deeper than conventional marketing. We analyze your brand's psychological DNA and realign it with the golden ratio's principles of perfect proportion. This dual approach ensures your brand not only resonates emotionally with your audience but also achieves visual and structural harmony that feels instinctively right. **Beyond Traditional Marketing:** • Deep psychological insights into brand positioning • Golden ratio implementation in visual and strategic elements • Comprehensive advisory across fintech and digital domains • Integration of timeless principles with modern market dynamics **The Transformation Process:** 1. Psychological Assessment: Understanding your brand's current mental space 2. Golden Ratio Analysis: Identifying areas for harmonic improvement 3. Strategic Realignment: Merging psychological insights with golden proportions 4. Implementation: Creating perfect balance in every brand touchpoint **Your Journey to Perfection:** The Lâl Project serves as both your brand psychologist and golden ratio guide, helping you achieve what we call "Psychological Proportion" - the perfect balance between emotional resonance and mathematical harmony. **Signature Methodology:** "Redefined by Golden Ratio, Guided by Psychology" We don't just market your brand - we understand its psychology and redefine it through the lens of perfect proportion, creating a presence that's both emotionally compelling and aesthetically harmonious.
    Looking for work in Public Relations (PR)
    Located in Kadıköy, Turkey
    From €500 for Public Relations (PR)
    Works in multiple industries
    Speaks English, Turkish
    1-10 members
  • Promedia has been conducting Public Relations and Trade Servicing / Integrated Marketing Communication programs of international groups and companies successfully since 1992 in Turkey. Promedia has been specialized about integrated marketing communication for companies from agricultural and food industry to IT, Automotive and Finance. Promedia has been implementing successfully conducted the PR programs of many international companies. Promedia services are; - Corporate Communication Consultancy - Integrated Marketing Communications - Perception Management - Reputation Management - Crisis Management - Event Management Media Relations Preparing and updating media lists; Preparing media plans; Media Training Translating, localizing; coprwrite and editing press bulletins, immediate releases and information, media distribution Pitching the media; Press releases; Arranging interviews and news bulletins; Replying to the media requests via daily media contact; Organizing press conferences; Press spokespersons; Media tour organizations; Contests, award ceremonies and shows; Media follow-ups & monitoring; Clipping and reporting services. Online Reputation Management; Distributing of press bulletins to online ; Publishing news and articles on related web sites and news / forum web sites; Publishing defending and testimonies on web forums; Social media management Public Relations Turkey, Media Relations, Perception, Reputation, Crisis and Event Management, Technology Public Relations in Turkey, IT PR in Turkey, Integrated Marketing Communications;, Media Pitch, Technology PR
    Looking for work in Public Relations (PR)
    Located in Kozaklı, Turkey
    From €3,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English, Arabic(+2)
    11-50 members
  • Founded in 2012, provides a next generation brand consultancy by combining insights, strategy and creativity. Drive impact by bridging the gap between strategy and execution by integrating a full range of growth enabling capabilities like marketing, innovation, PR and design, and to make the connections between consumer behaviour and business demand. Expertise area: Brand strategy and managament Public relations Event creation and management Sponsorship activation See less
    Looking for work in Public Relations (PR)
    Located in Istanbul, Turkey
    From €2,500 for Public Relations (PR)
    Works in multiple industries
    Speaks English, French(+2)
    11-50 members
  • (0 review)

    Salesforce.com Specialized Consulting Partner, Reseller and ISV since 2007.

    INSPARK, 2007'den beri Salesforce Türkiye Yetkili ve Sertifikalı İş Ortağıdır. Ücretsiz deneme sürümü, teknik destek ve crm nedir sorularınızın cevabı...
    Looking for work in Public Relations (PR)
    Located in Istanbul, Turkey
    Budget on request
    Works in multiple industries
    Speaks English, Arabic(+2)
    51-200 members
12

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Insight from a Local Expert: Navigating Turkey's Flourishing Public Relations Landscape

In the dynamic world of public relations, Turkey stands out with its unique blend of traditional and modern communication techniques. Comprehensively understanding this market requires considering a significant amount of award-winning works and client testimonials.

Award-Winning Achievements in the Turkish PR Scene

Accolades that Set the Bar High

Local Turkish agencies have made their mark internationally, earning prestigious recognitions across various platforms. These awards underline their capability to craft compelling narratives that resonate on a global scale. Such accolades are not only testament to their strategic prowess but also offer prospective clients a measure of the quality and innovative thinking they can anticipate.

Client Success Stories

From Local Gems to International Titans

Public relations agencies in Turkey have successfully managed campaigns for diverse clientele, ranging from burgeoning local startups to multinational giants seeking to fortify their presence in the region. These collaborations often result in enhanced brand visibility and improved media relations, illustrating the agencies' adeptness at navigating both the local and international arenas effectively.

Strategic Budget Advice for PR Investments

Aligning Finances with Goals

Investing in public relations in Turkey can vary greatly in terms of budget, depending on your company's size and the campaign's scope. For small to medium-sized enterprises, initial PR campaigns might range from a modest sum to a more substantial investment, ensuring measurable impacts without overstretching financial limits. Large corporations, on the other hand, might require extensive, multi-faceted PR strategies that involve higher budgets but promise corresponding visibility and influence. It's crucial for businesses to clearly define their budget and expectancies upfront to ensure the selection of an agency that aligns with both financial and strategic objectives.

Consider the Breadth of Services Offered

Assessing the range of services provided by a PR agency is essential. Some specialize in crisis management or digital PR, which can be critical depending on your brand's needs. Selecting a firm with a comprehensive suite of services can be highly advantageous, ensuring that all potential PR needs are covered under one roof.

Turkey's PR sector is vibrant and competitive, with a broad array of agencies driving public discourse and media relations. As a local expert associated with Sortlist, I recommend evaluating each agency's track record of success, client feedback, and strategic strengths before anchoring your choice. Opting for a partner that mirrors your organizational ethos and objectives can significantly amplify your brand's voice both locally and globally.

Karim Saadoune
Written by Karim Saadoune Sortlist Expert in TurkeyLast updated on the 28-04-2025

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Frequently Asked Questions.


Türkiye'de PR çalışmalarının diğer pazarlama ve iletişim girişimleriyle etkili bir şekilde entegre edilmesi, markaların bütünsel bir iletişim stratejisi oluşturmasında kritik öneme sahiptir. İşte Türkiye'deki PR profesyonellerinin kullanabileceği bazı etkili stratejiler:

1. Entegre İletişim Planlaması:
  • Tüm departmanları (PR, pazarlama, dijital, satış) içeren kapsamlı bir iletişim stratejisi geliştirin.
  • Ortak hedefler ve KPI'lar belirleyin, böylece tüm çabalar aynı doğrultuda ilerler.
2. Çok Kanallı İçerik Stratejisi:
  • Geleneksel medya, sosyal medya ve dijital platformlar arasında tutarlı mesajlar oluşturun.
  • Türk tüketicilerin tercih ettiği platformlara odaklanın (örneğin, Instagram ve YouTube'un popülerliğini göz önünde bulundurun).
3. Influencer İşbirlikleri:
  • PR mesajlarını güçlendirmek için Türk influencerlarla stratejik ortaklıklar kurun.
  • Mikro-influencerları da dahil ederek, hedef kitlenizle daha otantik bağlantılar kurun.
4. Veri Odaklı Yaklaşım:
  • Türkiye'deki tüketici davranışlarını anlamak için pazar araştırmalarından yararlanın.
  • Analitik araçları kullanarak kampanya performansını ölçün ve optimize edin.
5. Yerel ve Kültürel Bağlam:
  • Kampanyalarınızı Türk kültürüne ve değerlerine uygun hale getirin.
  • Yerel etkinlikler ve bayramları (örneğin, Ramazan) PR stratejilerinize dahil edin.
6. Dijital PR ve SEO Entegrasyonu:
  • PR içeriklerini SEO stratejileriyle uyumlu hale getirerek, çevrimiçi görünürlüğü artırın.
  • Türkçe anahtar kelimeleri optimize ederek, yerel arama sonuçlarında üst sıralarda yer alın.
7. Kriz Yönetimi Planlaması:
  • Tüm departmanları kapsayan bütünleşik bir kriz iletişim planı hazırlayın.
  • Sosyal medya tepki süresini minimize etmek için hızlı yanıt protokolleri oluşturun.
8. Çalışan Savunuculuğu Programları:
  • Çalışanları marka elçileri olarak konumlandırarak, iç ve dış iletişimi güçlendirin.
  • Şirket kültürünü ve değerlerini yansıtan içerikler oluşturmalarını teşvik edin.

Türkiye'de PR çabalarını diğer pazarlama ve iletişim girişimleriyle entegre etmek, markaların daha tutarlı ve etkili bir şekilde hedef kitlelerine ulaşmalarını sağlar. Bu entegre yaklaşım, mesajların daha geniş bir kitleye ulaşmasını ve markanın Türk pazarında daha güçlü bir konuma sahip olmasını sağlar.

Örneğin, 2022 yılında Türkiye'de yapılan bir araştırmaya göre, entegre iletişim stratejileri uygulayan markaların, müşteri bağlılığında %30'a varan artış ve marka bilinirliğinde %25 oranında iyileşme sağladığı görülmüştür. Bu veriler, PR çabalarının diğer iletişim girişimleriyle etkili bir şekilde entegre edilmesinin önemini vurgulamaktadır.



Halkla İlişkiler (PR), bir şirketin düşünce liderliğini geliştirmek ve yöneticilerini sektör uzmanları olarak konumlandırmak için güçlü bir araçtır. Türkiye'deki işletmeler için bu, rekabet avantajı sağlamada ve marka itibarını güçlendirmede kritik öneme sahiptir. İşte PR'ın bu hedeflere ulaşmada nasıl katkıda bulunabileceğine dair bazı etkili yollar:

  1. Stratejik İçerik Oluşturma: Yöneticiler için düzenli blog yazıları, makaleler ve teknik incelemeler hazırlamak. Bu içerikler, sektördeki güncel trendleri, zorlukları ve fırsatları ele almalıdır. Örneğin, Türkiye'nin dijital dönüşüm sürecindeki rolü veya sürdürülebilirlik konusundaki yenilikçi yaklaşımlar gibi konulara odaklanılabilir.
  2. Medya İlişkileri: Yöneticileri önemli sektör yayınlarında, televizyon programlarında ve podcast'lerde konuk uzman olarak konumlandırmak. Türkiye'de özellikle ekonomi programları ve iş dünyası odaklı yayınlar büyük önem taşımaktadır.
  3. Konferans ve Etkinlikler: Yöneticileri, TÜSİAD, MÜSİAD gibi önde gelen iş örgütlerinin veya sektörel birliklerin düzenlediği konferanslarda konuşmacı olarak konumlandırmak. Bu, uzmanlıklarını geniş bir kitleye sergileme fırsatı sunar.
  4. Sosyal Medya Stratejisi: LinkedIn gibi profesyonel ağlarda yöneticiler için güçlü bir varlık oluşturmak. Türkiye'de LinkedIn kullanımı hızla artmakta ve bu platform düşünce liderliği için kritik öneme sahip hale gelmektedir.
  5. Sektör Raporları ve Araştırmalar: Şirketin uzmanlık alanında kapsamlı raporlar veya araştırmalar yayınlamak. Bu, Türkiye'deki sektörel trendleri analiz eden ve öngörülerde bulunan çalışmalar olabilir.
  6. Kriz Yönetimi ve İletişimi: Kriz durumlarında yöneticileri güvenilir bilgi kaynağı olarak konumlandırmak. Bu, özellikle ekonomik dalgalanmalar veya sektörel zorluklar gibi Türkiye'ye özgü durumlarda önem kazanır.
  7. Ödül Programları: Yöneticileri ve şirketi ilgili sektörel ödüllere aday göstermek. Türkiye'de 'Yılın İş İnsanı', 'En İyi Lider' gibi prestijli ödüller bulunmaktadır.
  8. Yerel ve Uluslararası İşbirlikleri: Yöneticileri, üniversiteler, düşünce kuruluşları veya uluslararası organizasyonlarla işbirliği yaparak projeler geliştirmeye teşvik etmek. Bu, Türkiye'nin global iş dünyasındaki konumunu güçlendirmeye de katkı sağlar.

Bu stratejileri uygularken, Türkiye'nin iş kültürüne ve yerel dinamiklere uyum sağlamak önemlidir. Örneğin, yüz yüze ilişkilerin hala büyük önem taşıdığı Türkiye'de, networking etkinlikleri ve birebir görüşmeler düşünce liderliği oluşturmada kritik rol oynayabilir.

Ayrıca, dijital platformların artan önemi göz önüne alındığında, Türkiye'de popüler olan sosyal medya platformlarında (örneğin, Instagram ve YouTube) yöneticilerin varlığını güçlendirmek de düşünülebilir. Bu platformlar, daha geniş ve genç bir kitleye ulaşmak için etkili araçlar olabilir.

Son olarak, Türkiye'nin jeopolitik konumu ve çok kültürlü yapısı göz önüne alındığında, yöneticilerin global perspektiflerini yerel içgörülerle birleştiren bir yaklaşım benimsemesi, düşünce liderliği pozisyonlarını güçlendirebilir. Bu, Türkiye'nin Doğu ile Batı arasındaki köprü rolünü vurgulayan ve bu konumu iş dünyasında nasıl avantaja çevirebileceğini gösteren içerikler üretmek anlamına gelebilir.



Türkiye'de haber odalarının küçülmesi ve medya sektöründeki değişimler, PR profesyonellerinin gazeteciler ve medya kuruluşlarıyla ilişki kurma stratejilerini yeniden şekillendirmesini gerektiriyor. İşte Türk PR ekiplerinin uygulayabileceği etkili stratejiler:

  1. Dijital iletişim kanallarını etkin kullanma: Türkiye'de sosyal medya kullanımının yüksek olduğunu göz önünde bulundurarak, gazetecilerle Twitter, LinkedIn gibi platformlarda etkileşim kurun. Bu, hızlı ve kolay iletişim sağlar.
  2. Kişiselleştirilmiş içerik sunma: Her gazeteci ve medya kuruluşunun ilgi alanlarını ve yayın politikalarını araştırın. Türkiye'deki güncel konuları ve trendleri takip ederek, özelleştirilmiş ve ilgi çekici hikayeler sunun.
  3. Multimedya içerik hazırlama: Türk medyasının görsel içeriğe olan ilgisini dikkate alarak, basın bültenlerinizi infografikler, videolar ve fotoğraflarla zenginleştirin. Bu, içeriğinizin daha çekici ve paylaşılabilir olmasını sağlar.
  4. Veri odaklı hikayeler oluşturma: Türkiye'ye özgü araştırmalar ve veriler sunarak, gazetecilere özgün ve değerli içerik sağlayın. Bu, haberlerin daha fazla ilgi çekmesine yardımcı olur.
  5. Hızlı yanıt verme ve erişilebilir olma: Gazetecilerin sorularına ve taleplerine hızlı yanıt verin. Türkiye'deki hızlı haber döngüsünü göz önünde bulundurarak, 7/24 erişilebilir olmaya özen gösterin.
  6. Sanal basın toplantıları ve webinarlar düzenleme: Fiziksel toplantıların zorlaştığı dönemlerde, Türk medyasına yönelik sanal etkinlikler düzenleyerek bilgi paylaşımını sürdürün ve ilişkileri canlı tutun.
  7. Gazetecilere eğitim ve kaynak sağlama: Uzmanlık alanınızda Türk gazetecilere yönelik eğitimler veya webinarlar düzenleyerek, onların işlerini kolaylaştırın ve güvenilir bir kaynak haline gelin.
  8. Yerel ve niş medya kuruluşlarına odaklanma: Büyük medya kuruluşlarının yanı sıra, Türkiye'deki yerel ve niş yayınlarla da ilişkiler geliştirin. Bu, daha targeted bir kitleye ulaşmanızı sağlayabilir.
  9. Etik ve şeffaf iletişim: Türkiye'deki medya etiği ve düzenlemelerini göz önünde bulundurarak, her zaman dürüst ve şeffaf bir iletişim benimseyin. Bu, uzun vadeli güven oluşturmanın temelidir.
  10. Düzenli takip ve geri bildirim: Yayınlanan haberler için teşekkür edin ve yapıcı geri bildirimler sunun. Türk medyasındaki değişimleri ve gazetecilerin ihtiyaçlarını sürekli takip ederek stratejilerinizi güncelleyin.

Bu stratejileri uygulayarak, Türkiye'deki PR ekipleri değişen medya ortamında gazeteciler ve medya kuruluşlarıyla güçlü ve sürdürülebilir ilişkiler kurabilir. Özellikle Türkiye'nin dinamik medya ortamında, bu yaklaşımlar PR çalışmalarının etkinliğini artırabilir ve markaların medya görünürlüğünü güçlendirebilir.