Welche ethischen Überlegungen sollten PR-Fachleute in der Schweiz bei der Entwicklung und Umsetzung von Kampagnen berücksichtigen?

PR-Fachleute in der Schweiz müssen bei der Entwicklung und Umsetzung von Kampagnen eine Reihe wichtiger ethischer Überlegungen berücksichtigen. Diese Überlegungen sind entscheidend für den Aufbau von Vertrauen, die Wahrung der Reputation und die Einhaltung der strengen schweizerischen Standards für Geschäftsethik und Kommunikation. Zentrale ethische Überlegungen für PR-Fachleute in der Schweiz: Transparenz und Ehrlichkeit: In der Schweiz wird großer Wert auf Transparenz gelegt. PR-Kampagnen sollten immer wahrheitsgemäß und transparent sein, ohne irreführende Informationen oder übertriebene Behauptungen. Datenschutz und Privatsphäre: Die Schweiz hat strenge Datenschutzgesetze. PR-Fachleute müssen sicherstellen, dass alle Kampagnen die Datenschutz-Grundverordnung (DSGVO) und das Schweizer Datenschutzgesetz (DSG) einhalten. Kulturelle Sensibilität: Angesichts der Mehrsprachigkeit und kulturellen Vielfalt der Schweiz ist es wichtig, Kampagnen zu entwickeln, die für alle Sprachregionen und kulturellen Gruppen angemessen sind. Nachhaltigkeit und soziale Verantwortung: Die Schweiz legt großen Wert auf Umweltschutz und soziale Verantwortung. PR-Kampagnen sollten diese Werte widerspiegeln und fördern. Quellenangaben und Faktenüberprüfung: Es ist wichtig, alle Behauptungen mit zuverlässigen Quellen zu belegen und eine gründliche Faktenüberprüfung durchzuführen, um die Glaubwürdigkeit zu gewährleisten. Interessenkonflikte: PR-Fachleute müssen potenzielle Interessenkonflikte offenlegen und vermeiden, insbesondere wenn sie mit verschiedenen Kunden oder Branchen arbeiten. Respekt für Wettbewerber: In der Schweiz wird fairer Wettbewerb geschätzt. PR-Kampagnen sollten Wettbewerber respektvoll behandeln und unlautere Praktiken vermeiden. Einhaltung von Branchenrichtlinien: PR-Fachleute sollten die Richtlinien der PR Suisse (Schweizerischer Public Relations Verband) befolgen, die ethische Standards für die Branche festlegen. Beispiel für ethische Herausforderungen in der Schweizer PR-Praxis: Herausforderung Ethische Lösung Klient möchte übertriebene Umweltaussagen machen Faktenbasierte, verifizierbare Umweltleistungen kommunizieren, um 'Greenwashing' zu vermeiden Druckausübung zur Veröffentlichung unvollständiger Informationen Auf Transparenz bestehen und vollständige, ausgewogene Informationen bereitstellen Nutzung von Influencern ohne Offenlegung der Partnerschaft Klare Kennzeichnung von bezahlten Partnerschaften gemäß Schweizer Werberichtlinien Um ethische PR-Praktiken in der Schweiz zu gewährleisten, sollten Fachleute regelmäßig Ethik-Schulungen absolvieren, einen internen Ethikkodex entwickeln und bei Bedarf unabhängige Ethikberater hinzuziehen. Die Einhaltung dieser ethischen Grundsätze trägt nicht nur zur Integrität der PR-Branche bei, sondern stärkt auch das Vertrauen der Öffentlichkeit und fördert langfristige, erfolgreiche Kundenbeziehungen im Schweizer Markt.

How has the role of Public Relations evolved in the digital age in Switzerland, and what new challenges do Swiss PR professionals face?

The role of Public Relations in Switzerland has undergone a significant transformation in the digital age, adapting to new technologies and changing consumer behaviors. This evolution has brought both opportunities and challenges for PR professionals in the Swiss market. Evolution of PR in the Digital Age: Multi-channel Communication: Swiss PR professionals now manage a diverse range of digital platforms, including social media, blogs, and online news outlets, in addition to traditional media. Content Creation: There's an increased focus on creating engaging, shareable content tailored for digital consumption, often in multiple languages to cater to Switzerland's multilingual population. Data-Driven Strategies: PR agencies in Switzerland are increasingly using analytics and big data to inform their strategies and measure campaign effectiveness. Real-time Engagement: The ability to respond quickly to news and engage with audiences in real-time has become crucial in the Swiss PR landscape. Influencer Collaborations: Partnerships with digital influencers have become a key component of many PR strategies in Switzerland. New Challenges for Swiss PR Professionals: Information Overload: With the proliferation of digital media, cutting through the noise to reach target audiences has become more challenging in Switzerland's competitive media environment. Reputation Management: The speed at which information spreads online has made reputation management more complex, requiring constant vigilance and rapid response capabilities. Privacy Concerns: Swiss PR professionals must navigate strict data protection laws, including compliance with the Swiss Federal Act on Data Protection and the EU's GDPR. Skill Diversification: PR experts in Switzerland now need a broader skill set, including digital marketing, SEO, and data analysis, in addition to traditional PR competencies. Authenticity and Transparency: Swiss consumers increasingly demand genuine and transparent communication from brands, challenging PR professionals to maintain authenticity across all channels. Multilingual Content: Creating and managing content in German, French, Italian, and English to effectively reach all Swiss regions adds complexity to PR campaigns. Adapting to the New Landscape: To address these challenges, Swiss PR agencies are: Investing in digital training and tools to enhance their capabilities Collaborating more closely with other departments like marketing and IT Developing crisis communication plans tailored for the digital age Focusing on creating authentic, value-driven content that resonates with Swiss audiences Utilizing AI and machine learning for more efficient media monitoring and data analysis According to a 2024 survey by the Swiss Public Relations Institute, 78% of PR professionals in Switzerland reported that digital skills were 'very important' or 'crucial' to their work, up from 62% in 2020. This underscores the rapid digital transformation in the Swiss PR industry. In conclusion, while the digital age has brought significant changes and challenges to the PR landscape in Switzerland, it has also opened up new opportunities for innovation and engagement. Swiss PR professionals who can adapt to these changes, leverage new technologies, and maintain a focus on authentic communication are well-positioned to thrive in this evolving environment.

Top Public Relations (PR) Agencies in Switzerland

Which one is the best for your company?

Takes 3 min. 100% free

Public Relations (PR)Switzerland

118 agencies

Search location

Ratings

Budget

All Public Relations (PR) Companies in Switzerland

Fullframe Creative Agency
5
(36 reviews)
Spark up your Image!
Highly recommended
English (veuillez voir ci-dessous pour le français): Fullframe Creative is a creative agency based in Geneva and Lausanne, Switzerland, that provides a cutting-edge communication service: original concepts; clear, creative and concise content delivered competently. In other words, we help you get your message across through the following tools and services: • Video Production & Animation – corporate video, social media video, drone, interviews, interactive, video marketing, explainer videos, infographics, motion graphics and lots more. • Design & Branding – digital concept development & strategy, web & interactive design, visual identity, graphic design. • Digital & Social Media Marketing – campaign strategy, design & management, copy & content writing, blogs & SEO. • Virtual-hybrid Events & Tours / Video-conferencing – webinars, full event development & management, moderation & hosting, virtual visits. • Media Training - public speaking & coaching, look & sound great on camera. • Green-screen Production Studio – large video & photo production studio, 100% soundproof, professionally equipped 360o green-screen. Fullframe has 10+ years of experience, 100+ satisfied customers and 1,000+ successful productions. We help you Spark up your Image! Let’s talk. En français: Fullframe Creative est une agence créative, basée à Genève et Lausanne, en Suisse, qui propose un service de communication complet : concepts originaux et intelligents ; contenu claire, concis et créatif livré de manière compétente à travers les services suivants : • Production de vidéos & films d’animation – films d’entreprise, vidéo pour les réseaux sociaux, drone, interviews, vidéo marketing, vidéo interactives, vidéos explicatives et bien + • Design & branding - développement & stratégie de concept numérique, design web & interactif, identité visuelle, graphisme. • Marketing digital & réseaux sociaux – stratégie, conception & gestion de campagnes, rédaction de contenu, blogs & référencement (SEO). • Événements virtuels & hybrides / vidéoconférences – webinaires, développement & gestion d'événements complets, modération & hébergement, visites virtuelles. • Médias training - parler en public, coaching à la prise de parole face caméra. • Studio de production écran vert - grand studio de production vidéo & photo, 100 % insonorisé, équipé par des professionnels, fond vert 360o. Fullframe Creative a plus de 10 ans d'expérience, plus de 100 clients satisfaits et passé 1,000 productions réussies. Nous sommes à votre service.
1 work in Public Relations (PR)
Located in Geneva, Switzerland (+1)
Budget on request
Worked in Government & Administration (+4)
Speaks English, French
11-50 members
NONAME Agency SA
5
(3 reviews)
We don’t have a name we work on yours!
Recommended
🚀 Agence Créative | 📸 Studio Photo | 🎥 Studio Vidéo | 🎵 Studio Musique ✨ Donner vie à vos idées Chez NONAME Agency, nous transformons vos idées en solutions créatives percutantes. De la stratégie de marque à la production complète de contenu digital, nous nous concentrons sur la réussite de votre marque. Nous n'avons pas de nom: nous travaillons sur le vôtre 🦄 🚀Creative Agency | 📸 Photo Studio | 🎥 Video Studio | 🎵 Music Studio ✨ Bringing Your Vision to Life. At NONAME Agency, we specialize in transforming ideas into impactful creative solutions. From branding to full-scale digital content production, we focus on your brand's success. We don’t have a name: we work on yours 🦄
Looking for work in Public Relations (PR)
Located in Geneva, Switzerland
From €500 for Public Relations (PR)
Worked in Travel & Leisure (+5)
Speaks English, French(+1)
11-50 members
ORBIS Production
5
(86 reviews)
International Full-Service Multi-Award-Winning Film and Video Production Company. Creative Agency.
Highly recommended
Top awarded
ORBIS Production – Multi-Award-Winning International Film & Video Production Company ORBIS Production is a premier full-service film and video production company with an in-house creative communication agency, specializing in high-end commercials, corporate films, branded content, and photography. With over 16 years of experience in the global market, we deliver top-tier marketing communication solutions that strengthen brand identity, elevate storytelling, and create a powerful competitive edge. Why ORBIS Production? ✅ Multi-Award-Winning Excellence – Recognized for outstanding achievements in film and media production. ✅ Sustainable & Future-Forward – We integrate eco-conscious practices into every stage of production. ✅ Global Reach, Local Expertise – Headquartered in Milan, with offices in Rome, Vienna, Zurich, Paris, Ljubljana, London, Munich, Dubai, and Los Angeles, ensuring seamless execution worldwide. ✅ End-to-End Production – From concept development to final delivery, we guarantee impeccable quality and creative impact. Our Core Expertise 🎬 High-End Video Production – TV & online commercials, corporate films, documentaries, branded content. 🔥 Creative Strategy & Brand Development – Crafting compelling narratives and visual identities. 📸 Commercial & Fashion Photography – Editorial, advertising, and corporate photoshoots across Europe. 🚁 Aerial Cinematography – Licensed drone operations for stunning aerial perspectives. At ORBIS Production, we bring bold creative ideas to life, ensuring every project resonates with its audience and drives brand success. 📍 Discover more about our work: 🌍 Website | Italy | France | Austria | Slovenia | UAE | Switzerland https://orbispro.it/en https://orbispro.ch https://orbispro.fr/en https://orbispro.at/en https://orbispro.si/en https://orbispro.ae https://orbispro.de https://orbispro.com 📖 Read our Case Studies & News at ORBIS Magazine – https://orbismagazine.com 🚀 Let’s create something extraordinary together!
2 works in Public Relations (PR)
Located in Zürich, Switzerland (+7)
From €10,000 for Public Relations (PR)
Worked in Media (+11)
Speaks English, Arabic(+11)
51-200 members
GRIP Agency AG
(0 review)
Brand Value ist die Währung des 21. Jahrhunderts.
Top awarded
GRIP ist die 2003 gegründete, inhabergeführte Kommunikationsagentur im Herzen von Zürich, die sich seit 2019 mit einem erweiterten Leistungsangebot GRIP nennt. Das Leistungsangebot kommt aus einem Haus und umfasst Strategieentwicklung, Campaigning, Branding, PR & Corporate Communications, Content Creation, Social Media Management, Websites und Search Engine Marketing.
7 works in Public Relations (PR)
Located in Zürich, Switzerland
From €3,000 for Public Relations (PR)
Worked in Marketing & Advertising (+5)
Speaks German, English(+2)
11-50 members
smartMILE & Co.
5
(4 reviews)
smart MILE : Accélérateur de transformation numérique pour PME Basée à Genève, smartMILE est une société de conseil et d'intégration de logiciels spécialisée dans l'accompagnement des petites et moyennes entreprises vers la réussite numérique. Notre mission est de fournir des solutions innovantes et sur mesure qui transforment les processus commerciaux et augmentent l'efficacité opérationnelle. Expertise complète : Nous offrons une gamme complète de services, incluant l'intégration de systèmes CRM comme Pipedrive, la mise en œuvre de solutions de comptabilité et de ressources humaines, et le développement de plateformes sur mesure pour des besoins spécifiques. Notre approche est holistique : de l'analyse des besoins à la mise en place de solutions, en passant par la formation et le soutien post-intégration. Approche personnalisée : Chaque entreprise est unique, et nos solutions le sont aussi. Nous collaborons étroitement avec nos clients pour comprendre leurs défis spécifiques et proposer des solutions qui ne sont pas seulement efficaces, mais aussi évolutives et sécurisées. Notre objectif est d'assurer que chaque aspect de notre solution se synchronise parfaitement avec les objectifs à long terme de nos clients. Innovation et technologie : Chez smartMILE, l'innovation est au cœur de notre stratégie. Nous utilisons les dernières technologies pour garantir que nos clients disposent des outils les plus avancés pour devancer la concurrence. Notre équipe est constamment à la recherche de nouvelles méthodes pour optimiser les processus d'affaires grâce à la technologie. Engagement envers la réussite Client : Notre réussite est mesurée par le succès de nos clients. Nous nous engageons à offrir un service exceptionnel et à bâtir des relations de confiance et de long terme. Notre support client est réactif et nous sommes toujours prêts à aider nos clients à surmonter tout défi. Rejoignez les nombreuses PME qui ont choisi smartMILE pour naviguer dans leur parcours numérique. Ensemble, transformons votre entreprise avec des solutions intelligentes et innovantes. Découvrez en plus sur smartmile.ch ou contactez-nous directement pour discuter de votre projet. ----- smartMILE : Votre partenaire pour une transformation numérique réussie.
1 work in Public Relations (PR)
Located in Geneva, Switzerland
From €3,000 for Public Relations (PR)
Worked in E-commerce
Speaks French, English
11-50 members
Contcept Communication GmbH
4.5
(1 review)
Let's talk!
Persönlich und gut aufgehoben Wir bilden uns ein, dass man sie bei uns sofort spürt: Leidenschaft. Für gute Storys und kreativen Content. Für unsere Kunden und ihre Ziele, in der Öffentlichkeit erfolgreich gesehen und beachtet zu werden. So wie die Gründer von Contcept Communications, Barbara Ryter und Andreas Messerli, haben die meisten in unserem Team einen beruflichen Hintergrund im Journalismus oder Social Media und Digital Kompetenzen. Unser grosses und persönliches Beziehungsnetz zu Medienschaffenden, Bloggern und Influencern im DACH-Raum pflegen wir täglich. Begeisternde und kompetente Storys und kreative Inhalte so zu gestalten und zu versenden, dass sie ankommen, verstehen wir als Handwerk. Dabei bewegen wir uns auf allen Sprachebenen und Kanälen, sei es in der Kommunikation mit der Generation Z auf TikTok oder Leser*innen eines Fachmagazins. Übrigens auch über die Sprachgrenzen hinweg, mit Büros in Zürich, Lausanne und Berlin. Unser Ton, unsere Tonalität? – Bleibt immer menschlich. Das hat mit unseren Grundwerten zu tun: Menschlichkeit, Professionalität und Respekt. Auch hier bilden wir uns ein, dass man sie sofort spürt – unsere Art zu kommunizieren: auf Augenhöhe, transparent, partnerschaftlich, gegenseitig inspirierend. Und zwar mit Kunden*innen, Mitarbeitenden, Medien und Partnern. Wir freuen uns über ein vielseitiges Kundenportfolio, unter anderem mit vielen Kunden mit Fokus auf Nachhaltigkeit. Für sie alle planen wir strategisch und nachhaltig. Können als schlanke, flexible Agentur mit kurzen Entscheidungswegen aber auch kurzfristig alle Hebel in Bewegung setzen. Kleine Start-ups wie auch renommierte Grossunternehmen fühlen sich bei uns gut und persönlich aufgehoben. Wir betreuen sie alle mit gleicher Sorgfalt. Und Leidenschaft.
4 works in Public Relations (PR)
Located in Zürich, Switzerland (+3)
From €5,000 for Public Relations (PR)
Worked in Food (+3)
Speaks English, French(+2)
11-50 members
ClickClick.ch
4.7
(4 reviews)
De l'idée à l'impact : façonnez le web avec passion et précision.
Top awarded
ClickClick.ch : Votre architecte digital en Suisse romande Chez ClickClick.ch, nous sommes des artisans du web dédiés à sculpter des sites internet qui servent de fondation solide à votre présence digitale. Basés au cœur de la Suisse romande, nous combinons design intuitif, technologie de pointe et stratégies personnalisées pour créer des expériences en ligne captivantes qui engagent et convertissent. Nos Forfaits : Nous avons conçu une gamme de forfaits pour répondre aux besoins variés des PME suisses, alliant flexibilité, performance et accessibilité. Forfait Basique (CHF 250/mois) : Idéal pour les start-ups et petites entreprises, ce forfait inclut jusqu'à 10 pages de contenu, 5 heures de modifications mensuelles et une optimisation SEO de base, offrant une solution complète pour une présence web efficace. Forfait Professionnel (CHF 500/mois) : Conçu pour les entreprises en pleine croissance, ce forfait propose jusqu'à 20 pages, 10 heures de modifications mensuelles, un SEO avancé, le tout pour une visibilité accrue et un site web plus robuste. Forfait E-Commerce (CHF 700/mois) : Pour les détaillants en ligne, bénéficiez d'une plateforme e-commerce complète avec un nombre de produits illimité, une optimisation SEO élitiste, ainsi qu'une maintenance et un support technique continus. Forfait Entreprise (Sur devis) : Un forfait sur-mesure pour répondre aux exigences spécifiques des grandes entreprises ou des projets web complexes, avec une stratégie digitale personnalisée, une gestion de projet dédiée et un support prioritaire. Notre Engagement : Nous sommes plus qu'une agence web, nous sommes un partenaire engagé dans le succès de votre entreprise. Avec ClickClick.ch, attendez-vous à un service exceptionnel, un accompagnement personnalisé et des résultats mesurables. Découvrez le potentiel illimité de votre entreprise avec une présence en ligne qui se démarque. Rejoignez la famille ClickClick.ch et transformez votre vision digitale en réalité. Pour en savoir plus sur nos services et découvrir comment nous pouvons aider votre entreprise à prospérer en ligne, visitez notre site web ou contactez-nous directement via Sortlist. Site web : https://clickclick.ch
3 works in Public Relations (PR)
Located in Geneva, Switzerland
From €250 for Public Relations (PR)
Worked in Restaurants (+2)
Speaks English, French
1-10 members
M.Ayer marketing & communication
(0 review)
Swiss market goes beyond the languages barriers.
Wir help SME's position their products on the Swiss market. We offer marketing and communication solutions adapted to each part of Switzerland to ensure that the language barriers does not hamper business opportunities.
2 works in Public Relations (PR)
Located in Maur, Switzerland
From €2,500 for Public Relations (PR)
Worked in Beverage (+2)
Speaks English, French(+2)
1-10 members
Corris AG
(0 review)
Seit 1995 die faire Partnerin für Fundraising.
Corris führt Dialoge: für Menschen, für Rechte der Tiere, für den Schutz unseres Planeten. Wir machen unsere Arbeit, damit Hilfswerke ihre machen können.
Looking for work in Public Relations (PR)
Located in Zürich, Switzerland (+2)
Budget on request
Works in multiple industries
Speaks German, English(+2)
11-50 members
Media Impact
5
(3 reviews)
Agence très spécialisée dans les relations journalistiques. Micro-local ou à l'international, Media Impact a pour objectif de faire parler des sujets les plus divers par les médias. Quelques références : Tour du monde en ballon Breitling Orbiter, Yves "Jetman" Rossy, Aquaparc, Grand Raid VTT Verbier-Grimentz, Salon international des Inventions
3 works in Public Relations (PR)
Located in Geneva, Switzerland (+1)
From €1,000 for Public Relations (PR)
Worked in Entertainment & Events (+2)
Speaks English, French(+1)
1-10 members
Simon&Co
(0 review)
Simon&Co is a global public relations and communications marketing agency. We are passionate about developing and implementing meaningful strategies to build strong brands and empower our clients. Based in Lausanne, Switzerland, with offices in Sion, Zurich, London, Madrid and Almeria, Simon&Co supports you developing, promoting and establishing your brand and reputation on a long-term basis. More than your average PR agency, we believe in building rewarding relationships with key opinion leaders, core customers and partners. We develop tailor-made strategies that make the most out of our clients to broaden awareness and stimulate engagement.
Looking for work in Public Relations (PR)
Located in Lausanne, Switzerland (+5)
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English, French(+3)
1-10 members
Serviceplan Group
5
(1 review)
Top awarded
Die Serviceplan Group ist die größte inhabergeführte, partnergeführte und am breitesten aufgestellte Agenturgruppe Europas. Im Jahr 1970 als klassische Werbeagentur gegründet, vereint die Serviceplan Group seit jeher alle Kommunikationdisziplinen unter einem Dach: Ob Markenstrateg:innen, Kreative, Experience-Designer:innen, Marketingtechnologie-Expert:innen, CRM-Expert:innen, Data Scientists, Marktforscher:innen, PR-Berater:innen oder Sales-Profis bei der Serviceplan Group ziehen alle an einem Strang, im House of Communication, dem einzigen komplett integriert aufgestellten Agenturmodell in Deutschland. Das präzise Zusammenspiel der Vielzahl von Spezialagenturen in Sachen Strategy & Consulting, Creative & Content, Platform & Technology sowie Media & Data macht die Serviceplan Group zur führenden Agenturgruppe für innovative Kommunikation. Was uns alle verbindet, ist die Leidenschaft, faszinierende Marken aufzubauen und zu coachen. Marken, die wirtschaftlich erfolgreich sind und Emotionen im Kopf der Verbraucher:innen auslösen — BEST BRANDS eben. Der Weg dorthin führt über innovative Kommunikation. Das bedeutet, neue Wege ins Herz der Verbraucher:innen zu finden: kreativ, medial & technologisch. Diesen Anspruch, Marken zu BEST BRANDS zu machen, leben wir täglich im House of Communication.
8 works in Public Relations (PR)
Located in Zürich, Switzerland (+17)
From €5,000 for Public Relations (PR)
Worked in Telecommunications (+15)
Speaks German, Arabic(+9)
5001-10000 members
C-Matrix Communications AG
(0 review)
C-Matrix is a leading strategic communications and business development consultancy with offices in Zurich and Geneva
C-Matrix ist eine PR-Agentur für strategische Kommunikation und Geschäftsentwicklung, die konkrete und messbare Ergebnisse liefert.
Looking for work in Public Relations (PR)
Located in Zürich, Switzerland (+1)
Budget on request
Works in multiple industries
Speaks German, English(+1)
11-50 members
Illyria Communication
(0 review)
This is not the strongest, nor the most intelligent, it's the one that is most adaptable to change... Charles Darwin. What we do : PR, websites, writing, graphic design, logos, digital and non digital communication, marketing, events coordinator. What we do not : sponsorship.
Looking for work in Public Relations (PR)
Located in Russin, Switzerland (+1)
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks French, English(+1)
1-10 members
Brandaption
5
(5 reviews)
Highly recommended
Brandaption helps companies, celebrities and high net worth individuals in the DACH region to strategically build their personal brands.
Looking for work in Public Relations (PR)
Located in Zürich, Switzerland
From €10,000 for Public Relations (PR)
Worked in Food (+2)
Speaks English, Arabic(+4)
51-200 members
Hula Hoop Suisse
(0 review)
LABORATOIRE CREATIF & STRATÉGIQUE - Elue Agence de l'Année en 2021
Hula Hoop est une agence de communication romande indépendante, intégrée à un réseau d’agences internationales travaillant en complète synergie pour apporter à nos clients des capacités de déploiement transversal sur différents continents. Bref, on a de quoi répondre à vos attentes !
1 work in Public Relations (PR)
Located in Lancy, Switzerland
From €1,000 for Public Relations (PR)
Worked in Travel & Leisure (+7)
Speaks English, French
51-200 members
Engice - Digital Agency
(0 review)
Website creation, mobile applications, digital strategy, community management, SEO, webmarketing, consulting and audit, blockchain, the ambition of our agency « Engice »is to advise and assist you in the creation and evolution of your presence online and your digital communication in order to lead to a good new project or a project in progress. With a strong international orientation and a desire to operate all over the world thanks to a competent and versatile team, having experienced significant experience for several years in the digital field, Engice is here to meet the customer's needs as fussy as it is. Engice's goal is to take you further than your competitors! We reinvent the perceived value of your brand and your products or services by creating innovative and trendy designs as well as designing animations in addition to a customized web and mobile route. We create, for each of our projects, a unique customer experience and finely studied in order to stand out while supporting your digital objectives, and by accompanying you in the conquest of new customers. When developing your web project, we audit and design your entire digital ecosystem. Beyond simply creating a website or redesigning a site, we are building a strategy for activating and exploiting webmarketing of your digital channels. Our team is committed to your side, from the first briefing. With a long-term collaboration ranging from 3 to 24 months (renewable), our digital agency makes a point of creating a long-term relationship with its clients. Based on trust coupled with a constant force of proposal, Engice will be able to accompany you on your project whether short or long term. From the design of your project to its launch and monitoring, our team provides you with human resources and measurement and control tools dedicated to your company. For more information don’t hesitate to contact us: contact@engice.com
Looking for work in Public Relations (PR)
Located in Morges, Switzerland (+1)
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English, French
11-50 members
igniz marketing
(0 review)
We are IGNIZ marketing, an agency made for enterprises of all sizes willing to optimise their businesses through creative marketing solutions. For more information, visit: igniz-marketing.com Nous sommes IGNIZ marketing, une agence faite pour les entreprises de toute taille pour optimiser leur business grace à des solutions marketing innovantes. Pour plus d'information, rendez-vous sur: igniz-marketing.com
Looking for work in Public Relations (PR)
Located in Geneva, Switzerland
From €1,000 for Public Relations (PR)
Works in multiple industries
Speaks English, Chinese(+2)
1-10 members
Sponsorize
(0 review)
Nous créons des expériences pour connecter les marques et leur public avec un ROI mesurable.
Nous sommes une agence de brand experience spécialisé dans l'activation de marque et l'expérience client. Nous créons des expériences émotionnelles pour connecter les marques et leur public avec un ROI mesurable.
Looking for work in Public Relations (PR)
Located in Geneva, Switzerland
From €3,000 for Public Relations (PR)
Works in multiple industries
Speaks English, French(+1)
11-50 members
AddOn
5
(2 reviews)
Business events in Switzerland, France, Austria, UK, USA, Canada and beyond. We shall be pleases to organise your next event: summit, conference, round table, workshop, teambuilding, board meeting, corporate event, suppliers day, business lunch or any other tailor made event.
3 works in Public Relations (PR)
Located in Geneva, Switzerland
From €1,000 for Public Relations (PR)
Worked in Legal Services (+2)
Speaks English, French
1-10 members

Struggling to choose? Let us help.

Post a project for free and quickly meet qualified providers. Use our data and on-demand experts to pick the right one for free. Hire them and take your business to the next level.

Customer reviews about Public Relations (PR) Agencies in Switzerland

CEOTechnology | Zurich, CH

Choosing this Public Relations agency in Switzerland was the best decision for our global launch. Their strategic approach and deep understanding of international markets truly set them apart. We saw a significant increase in our media visibility and brand recognition thanks to their dedicated efforts.

Marketing DirectorFashion | Basel, CH

We've collaborated with several Public Relations firms, but this PR agency based in Switzerland truly stands out. They have a unique knack for connecting brands with the right audiences and media outlets. The personal attention and customization in their service are unmatched, leading to outstanding results in our PR campaigns.

Head of Corporate CommunicationsHealthcare | Geneva, CH

This PR company in Switzerland has been instrumental in reshaping our brand's public image. Their creative campaigns and meticulous attention to detail have greatly enhanced our market presence. We are especially impressed with their crisis management skills, keeping our reputation spotless in challenging times.

Insights from Our Local Expert: The Pulse of Public Relations in Switzerland

Switzerland, known for its precision and quality, extends these principles into its vibrant Public Relations sector. Hosting a vast array of 102 projects and 16 client reviews, Switzerland stands as a key player in the European PR landscape.

Key Players and Their Achievements

Diverse Range of Agencies

In Switzerland, PR agencies are as varied as the country’s languages and cultural influences, each bringing specialized strategies to enhance their clients' public image and outreach. From large-scale companies to niche agencies, the landscape is rich with options tailored to different business needs.

Clients and Prestigious Awards

Local agencies have demonstrated their prowess by partnering with esteemed clients across various industries including finance, luxury goods, and health. Swiss PR agencies have been recognized for their innovative campaigns and strategic communications, bagging awards from respected bodies, which reflects their commitment to excellence in public relations.

Client Reviews

The role of customer feedback cannot be overstated, especially in PR where reputation is king. With 16 reviews, Swiss agencies showcase significant positive feedback highlighting their effectiveness and commitment to client satisfaction. This input is crucial for assessing performance and reliability.

Choosing the Right PR Agency

Assessing Your Budget

Budget considerations are crucial when selecting a PR agency. In Switzerland, rates can vary based on an agency’s stature and the service scope. It’s essential to clearly define your budget and expectations before settling on an agency. Here are a few budgeting tips for businesses of varying sizes:

Small Businesses and Startups

Engaging with medium-sized or specialized boutique agencies can be a wise choice for small businesses and startups, as these entities often offer competitive rates while providing high-quality services. A basic PR campaign might cost between CHF 5,000 and CHF 20,000.

Medium-sized Enterprises

With more complex needs and larger budgets, medium-sized businesses may benefit from collaborating with agencies that have a strong track record and diverse teams. Comprehensive PR strategies that include crisis management, event coordination, and media relations might range from CHF 20,000 to CHF 100,000.

Large Enterprises and Multinationals

Large corporations and multinationals might require extensive and multifaceted PR campaigns capable of spanning multiple markets. Partnering with high-profile agencies ensures global reach and top-tier quality, with budgets usually starting at CHF 100,000 and upward, depending on the project's complexity.

Reviewing Past Work

Evaluating past projects is key to choosing the right agency. The 102 projects showcased by Swiss PR agencies provide valuable insights into each provider’s capabilities and style, helping businesses align with an agency whose creative vision matches their brand identity.

Enhance Your Brand’s Image with Swiss PR Experts

Switzerland continues to exemplify excellence in public relations through a robust network of skilled agencies. Whether you are a large corporation needing comprehensive global strategies or a small enterprise aiming to enhance your local presence, Switzerland offers a wealth of agencies to suit every business need. As a local expert from Sortlist, I encourage you to explore the extensive options available and trust Swiss expertise to elevate your brand to new heights.

Written by Karim Saadoune Sortlist Expert in SwitzerlandLast updated on the 15-05-2025

Latest Projects Submitted to Public Relations (PR) Companies in Switzerland

Crisis Management Strategy for Tech FirmLeading international technology company30,000€ - 60,000€ | 05-2025A major tech company requires assistance in developing a robust crisis management PR strategy to handle potential media fallout. The ideal agency should have proven experience with tech enterprises and crisis management protocols.

Comprehensive PR Strategy for a Swiss Financial FirmLeading Swiss Financial Institution30,000€ - 50,000€ | 04-2025A prominent financial firm in Switzerland seeks a PR agency to develop a comprehensive strategy to enhance its corporate reputation and customer engagement. The ideal partner should possess a strong understanding of the financial sector and proven success in strategic communication.

Public Relations Campaign for an Eco-friendly Products LaunchSustainable Products Developer30,000€ - 45,000€ | 03-2025A company producing eco-friendly products seeks an experienced PR agency to head a campaign that increases consumer awareness and highlights their sustainability commitment in the local market.

Enhancement of Public Relations Strategy for a Healthcare InitiativeMid-sized healthcare provider20,000€ - 30,000€ | 10-2024A healthcare provider is looking for a PR agency to revamp its public relations strategy to increase awareness of their latest health initiative. The selected agency should have a strong track record in the healthcare sector and innovative communication solutions.

Public Relations Overhaul for Educational Program LaunchPrivate educational institution10,000€ - 25,000€ | 10-2024This project involves an educational institution wanting to launch a comprehensive PR campaign to promote a new learning program. The agency must excel in educational outreach and digital engagement strategies.

Discover what other have done.

Get inspired by what our agencies have done for other companies.

Social Media Launch @JNL

Opération BNS (bonne nuit la SuisseI

Czapek retour d'une marque de haute horlogerie

Frequently Asked Questions.

PR-Fachleute in der Schweiz müssen bei der Entwicklung und Umsetzung von Kampagnen eine Reihe wichtiger ethischer Überlegungen berücksichtigen. Diese Überlegungen sind entscheidend für den Aufbau von Vertrauen, die Wahrung der Reputation und die Einhaltung der strengen schweizerischen Standards für Geschäftsethik und Kommunikation.

Zentrale ethische Überlegungen für PR-Fachleute in der Schweiz:

Transparenz und Ehrlichkeit: In der Schweiz wird großer Wert auf Transparenz gelegt. PR-Kampagnen sollten immer wahrheitsgemäß und transparent sein, ohne irreführende Informationen oder übertriebene Behauptungen.
Datenschutz und Privatsphäre: Die Schweiz hat strenge Datenschutzgesetze. PR-Fachleute müssen sicherstellen, dass alle Kampagnen die Datenschutz-Grundverordnung (DSGVO) und das Schweizer Datenschutzgesetz (DSG) einhalten.
Kulturelle Sensibilität: Angesichts der Mehrsprachigkeit und kulturellen Vielfalt der Schweiz ist es wichtig, Kampagnen zu entwickeln, die für alle Sprachregionen und kulturellen Gruppen angemessen sind.
Nachhaltigkeit und soziale Verantwortung: Die Schweiz legt großen Wert auf Umweltschutz und soziale Verantwortung. PR-Kampagnen sollten diese Werte widerspiegeln und fördern.
Quellenangaben und Faktenüberprüfung: Es ist wichtig, alle Behauptungen mit zuverlässigen Quellen zu belegen und eine gründliche Faktenüberprüfung durchzuführen, um die Glaubwürdigkeit zu gewährleisten.
Interessenkonflikte: PR-Fachleute müssen potenzielle Interessenkonflikte offenlegen und vermeiden, insbesondere wenn sie mit verschiedenen Kunden oder Branchen arbeiten.
Respekt für Wettbewerber: In der Schweiz wird fairer Wettbewerb geschätzt. PR-Kampagnen sollten Wettbewerber respektvoll behandeln und unlautere Praktiken vermeiden.
Einhaltung von Branchenrichtlinien: PR-Fachleute sollten die Richtlinien der PR Suisse (Schweizerischer Public Relations Verband) befolgen, die ethische Standards für die Branche festlegen.

Beispiel für ethische Herausforderungen in der Schweizer PR-Praxis:

Herausforderung	Ethische Lösung
Klient möchte übertriebene Umweltaussagen machen	Faktenbasierte, verifizierbare Umweltleistungen kommunizieren, um 'Greenwashing' zu vermeiden
Druckausübung zur Veröffentlichung unvollständiger Informationen	Auf Transparenz bestehen und vollständige, ausgewogene Informationen bereitstellen
Nutzung von Influencern ohne Offenlegung der Partnerschaft	Klare Kennzeichnung von bezahlten Partnerschaften gemäß Schweizer Werberichtlinien

Um ethische PR-Praktiken in der Schweiz zu gewährleisten, sollten Fachleute regelmäßig Ethik-Schulungen absolvieren, einen internen Ethikkodex entwickeln und bei Bedarf unabhängige Ethikberater hinzuziehen. Die Einhaltung dieser ethischen Grundsätze trägt nicht nur zur Integrität der PR-Branche bei, sondern stärkt auch das Vertrauen der Öffentlichkeit und fördert langfristige, erfolgreiche Kundenbeziehungen im Schweizer Markt.

The role of Public Relations in Switzerland has undergone a significant transformation in the digital age, adapting to new technologies and changing consumer behaviors. This evolution has brought both opportunities and challenges for PR professionals in the Swiss market.

Evolution of PR in the Digital Age:

Multi-channel Communication: Swiss PR professionals now manage a diverse range of digital platforms, including social media, blogs, and online news outlets, in addition to traditional media.
Content Creation: There's an increased focus on creating engaging, shareable content tailored for digital consumption, often in multiple languages to cater to Switzerland's multilingual population.
Data-Driven Strategies: PR agencies in Switzerland are increasingly using analytics and big data to inform their strategies and measure campaign effectiveness.
Real-time Engagement: The ability to respond quickly to news and engage with audiences in real-time has become crucial in the Swiss PR landscape.
Influencer Collaborations: Partnerships with digital influencers have become a key component of many PR strategies in Switzerland.

New Challenges for Swiss PR Professionals:

Information Overload: With the proliferation of digital media, cutting through the noise to reach target audiences has become more challenging in Switzerland's competitive media environment.
Reputation Management: The speed at which information spreads online has made reputation management more complex, requiring constant vigilance and rapid response capabilities.
Privacy Concerns: Swiss PR professionals must navigate strict data protection laws, including compliance with the Swiss Federal Act on Data Protection and the EU's GDPR.
Skill Diversification: PR experts in Switzerland now need a broader skill set, including digital marketing, SEO, and data analysis, in addition to traditional PR competencies.
Authenticity and Transparency: Swiss consumers increasingly demand genuine and transparent communication from brands, challenging PR professionals to maintain authenticity across all channels.
Multilingual Content: Creating and managing content in German, French, Italian, and English to effectively reach all Swiss regions adds complexity to PR campaigns.

Adapting to the New Landscape:

To address these challenges, Swiss PR agencies are:

Investing in digital training and tools to enhance their capabilities
Collaborating more closely with other departments like marketing and IT
Developing crisis communication plans tailored for the digital age
Focusing on creating authentic, value-driven content that resonates with Swiss audiences
Utilizing AI and machine learning for more efficient media monitoring and data analysis

According to a 2024 survey by the Swiss Public Relations Institute, 78% of PR professionals in Switzerland reported that digital skills were 'very important' or 'crucial' to their work, up from 62% in 2020. This underscores the rapid digital transformation in the Swiss PR industry.

In conclusion, while the digital age has brought significant changes and challenges to the PR landscape in Switzerland, it has also opened up new opportunities for innovation and engagement. Swiss PR professionals who can adapt to these changes, leverage new technologies, and maintain a focus on authentic communication are well-positioned to thrive in this evolving environment.

PR agencies in Switzerland are rapidly evolving their service offerings to meet the changing needs of clients in today's dynamic media landscape. Here are some key ways Swiss PR firms are adapting:

1. Digital-First Approach

Swiss PR agencies are increasingly adopting a digital-first mindset, integrating online strategies into all aspects of their work. This includes:

Focusing on social media management and content creation
Developing expertise in SEO and online reputation management
Utilizing data analytics to measure and optimize campaign performance

2. Content Marketing and Storytelling

Agencies are placing a greater emphasis on creating compelling, multi-format content that resonates with target audiences across various platforms. This involves:

Producing high-quality video content for social media and websites
Crafting engaging blog posts, infographics, and podcasts
Developing brand narratives that align with Swiss cultural values and interests

3. Influencer Partnerships

Swiss PR firms are increasingly leveraging influencer collaborations to reach niche audiences and build brand credibility. This includes:

Identifying and partnering with local Swiss influencers across various sectors
Creating authentic, long-term relationships rather than one-off promotions
Measuring the ROI of influencer campaigns using advanced analytics tools

4. Crisis Communication in the Digital Age

With the rapid spread of information online, Swiss PR agencies are enhancing their crisis communication services:

Developing real-time monitoring systems for potential reputational threats
Creating comprehensive digital crisis management plans
Training clients on effective social media communication during crises

5. Data-Driven Strategies

Swiss PR agencies are increasingly relying on data to inform their strategies:

Utilizing AI and machine learning for predictive analytics
Implementing advanced monitoring tools to track brand sentiment
Offering data visualization services to help clients understand complex information

6. Integrated Communications

PR firms in Switzerland are breaking down silos and offering more integrated services:

Combining PR with marketing, advertising, and digital services
Providing holistic communication strategies that span multiple channels
Collaborating with other specialized agencies to offer comprehensive solutions

7. Sustainability and CSR Communication

Given Switzerland's strong focus on sustainability, PR agencies are expanding their offerings in this area:

Developing expertise in communicating sustainability initiatives effectively
Assisting clients in creating and promoting Corporate Social Responsibility (CSR) programs
Helping brands align with the UN Sustainable Development Goals

By adapting their services in these ways, Swiss PR agencies are positioning themselves as invaluable partners to clients navigating the complex and rapidly changing media landscape. These evolving offerings reflect a commitment to innovation, digital excellence, and meeting the unique needs of the Swiss market.