The 10 Best Public Relations (PR) Agencies in Canada - 2025 Reviews

Top Public Relations (PR) Agencies in Canada

590 agencies

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Elevate your brand's reputation with Canada's top-tier Public Relations (PR) agencies. Our curated selection showcases industry-leading PR companies across the Great White North, from Vancouver to Toronto and Montreal. Each agency profile features a portfolio of successful campaigns and client testimonials, helping you gauge their expertise in media relations, crisis management, and strategic communications. Whether you're a startup seeking brand awareness or an established corporation managing your public image, you'll find PR specialists to amplify your message. Sortlist enables you to post your specific PR requirements, allowing Canada's finest communications experts to reach out with tailored strategies that align with your business objectives and target audience.

All Public Relations (PR) Companies in Canada

  • 5
    (34 reviews)

    Crystal-clear hourly billing and hundreds of marketing and creative experts at your disposal.

    Recommended
    Top awarded
    Want to give your brand a boost in visibility, traffic, conversions, sales, and ROI? Take a look at our free marketing plan right here: https://ninjapromo.io/contact We're NinjaPromo and we're obsessed with helping brands like yours scale their marketing without the pain of hiring freelancers or dealing with detached agencies. As a Marketing-as-a-Service (MaaS) company, we’re your one-stop-shop for all things digital marketing. We give you access to the top 1% of marketers and creatives worldwide all for one monthly fee. We lift your brand higher with our multi-channel marketing, branding, and all things creative design. We're passionate about building brand identities, creating visually stunning content, and using the best and the latest tools and techniques to get your brand out there. We know how to make your social media buzz, get your SEO on point, create ads that actually get clicked, reach out to influencers, write emails that get opened, handle your PR, produce videos that tell your story, and design and develop websites that visitors love. And that's just scratching the surface. Here’s a snapshot of our services: SEO PPC SMM Influencer Marketing Email Marketing PR UX/UI Content Creation If you want to join the 250 ambitious brands that are already jump-starting their growth with our subscription-based model, then have a chat with our team today.
    22 works in Public Relations (PR)
    Located in Dubai, United Arab Emirates (+7)
    From €3,000 for Public Relations (PR)
    Worked in Banking & Financials (+22)
    Speaks English
    201-500 members
  • 5
    (20 reviews)

    Digital Marketing and Social Media

    Top awarded
    Social Media 55 has helped hundreds of businesses rise to the top.   Social Media 55 is a full-service digital marketing agency. With over 25 industry awards we are sure to have the digital marketing solution to help your business rise to the top. Our team of expert marketers are waiting to help take your business to the next level.   Call us today toll free 1-844-633-4255  1-844-MEDIA-55   or visit us online  https://www.socialmedia55.com/    
    3 works in Public Relations (PR)
    Located in Montreal, Canada (+1)
    From €1,000 for Public Relations (PR)
    Worked in Food (+9)
    Speaks English, French(+1)
    11-50 members
  • 5
    (238 reviews)

    Experts in SEO, Local & Ecommerce SEO

    Highly recommended
    Top awarded
    Incrementors is an AI-powered digital sales company delivering innovative marketing solutions across the UAE. As a Forbes-recognized Best SEO Agency (2023-24), we specialize in transforming digital presence into revenue. With 12+ years of expertise and 3,000+ successful client partnerships, we excel in local SEO, conversion optimization, and comprehensive digital marketing strategies. Our award-winning team delivers measurable results through: AI-powered SEO and local search optimization Strategic conversion rate optimization Custom web design and development E-commerce solutions Digital sales enhancement Based in UAE, we've generated $11.7+ billion in client revenue through our data-driven approach. Whether you're a mid-sized business or large enterprise, our tailored strategies ensure maximum ROI and sustainable growth in the Middle Eastern market. Contact us for a complimentary 30-minute strategy session to transform your digital presence. https://incrementors.tucalendi.com/incrementors/krishna
    3 works in Public Relations (PR)
    Located in Toronto, Canada (+4)
    From €1,000 for Public Relations (PR)
    Worked in Retail (+10)
    Speaks English, Hindi
    51-200 members
  • 4.9
    (14 reviews)

    Creative thinking that serves real outcomes.

    Top awarded
    We’re a creative team that delivers tangible results by developing exceptional brand identities, websites, videos, and print assets. From strategy to execution, we meticulously plan and create the most important parts of your brand to drive growth and connect with your audience. And with a keen understanding of how to get through to people, we build brands that win hearts and engage minds. Centred around a creative approach focused on clarity, simplicity, purpose, and integrity, we know how to make audiences care about, and listen to, the brands we build. With Fook, you’ll be closely collaborating with a team dedicated to understanding you, your business, and your vision. We’ll work out what you need together, then help you get there.
    1 work in Public Relations (PR)
    Located in Toronto, Canada
    Budget on request
    Worked in Media (+9)
    Speaks English
    1-10 members
  • (0 review)

    Une agence à échelle humaine qui met tout en œuvre pour faire rayonner ses clients!

    tök communications est une agence de communications 360° née il y a maintenant 7 ans d’une passion pour les communications et d’un désir d’offrir des services personnalisés à travers une philosophie humaine. Ainsi, tök communications s’efforce d’agir comme une extension de ses clients afin de les représenter fidèlement auprès de leur cible. Plus que de simples exécutants, les membres de l’équipe se positionnent comme de réels consultants en matière de communication. La mission de tök communications est simple : offrir des services sur mesure et adaptés à chacun. Notre équipe met en oeuvre son expérience dans le milieu des communications pour identifier les besoins de nos clients et ainsi créer une stratégie personnalisée et créative fondée sur leurs objectifs et leurs besoins. RIGUEUR Chez tök communications, nous croyons que tout ce qui se doit d’être fait, se doit d’être bien fait! C’est pourquoi nous portons attention et rigueur aux moindres petits détails. PROXIMITÉ Notre proximité avec nos clients nous tient à coeur et nous nous faisons un point d’honneur de personnaliser chacune de nos relations clients et de leur donner LA priorité. RÉSULTATS Nous sommes passionnés de nos mandats et nous croyons aux retombées positives de nos actions chez nos clients. DÉPASSEMENT Nous cherchons constamment à nous dépasser et saisissons toutes les opportunités d’offrir le petit plus à chacun de nos clients.
    Looking for work in Public Relations (PR)
    Located in Montreal, Canada
    From €5,000 for Public Relations (PR)
    Works in multiple industries
    Speaks French, English
    11-50 members
  • 5
    (4 reviews)

    Digital development studio

    We are Digia Technology - a full-cycle software development company that provides efficient and unique solutions to make your business grow and succeed. The company offices are based in Canada and Eastern Europe. Established in 2016, Digia has rich experience developing software and works effectively, with precision, which helps to cut down the cost of software development. We use the latest technologies and methodology to bring your ideas to life at a high level of excellence. Our company does more than just software design and development – we build long-term relationships with clients and help brands and businesses grow. We also think ahead, provide unique and progressive solutions, and take responsibility for the quality of our work. When you choose to work with Digia, we make sure you truly feel that we are a partner to rely on.
    Looking for work in Public Relations (PR)
    Located in Toronto, Canada
    From €1,000 for Public Relations (PR)
    Worked in Entertainment & Events (+11)
    Speaks English
    11-50 members
  • (0 review)

    Finally, a result-driven Digital Marketing Agency that delivers only positive results.

    We are here to resolve all your online marketing needs, including SEO, SMM, and web design, being the best Digital Marketing Agency in Calgary, Alberta, we believe in outcome-oriented solutions to help you generate leads and increase traffic on your site.
    Looking for work in Public Relations (PR)
    Located in Calgary, Canada
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)

    We develop online marketing strategies that work!

    We are a team of digital experts who grew up with the industry  since 2005 . Our mission is to enhance your digital campaigns’ performance and generate better quality leads that convert into real customers. Our experience through the past  16  years has proudly helped over  450  clients in  8  countries reach and exceed their online objectives, connecting them to more than  140  million customers through the use of our services & partners.
    Looking for work in Public Relations (PR)
    Located in Laval, Canada
    From €1,000 for Public Relations (PR)
    Worked in Beverage (+1)
    Speaks English, French
    1-10 members
  • (0 review)
    bicom is one of Canada’s leading integrated  communications agencies, connecting brands with their target audience through a variety of storytelling techniques. Steeped in strategy and striving to impact the overall business objectives, bicom creates a partnership model with their clients to enable the most efficient and successful results.  Founded in Quebec with offices in Montreal and Toronto, bicom’s team of talented communication professionals stem from diverse backgrounds, offering broad expertise across brand and communications strategy, influencer marketing, digital services and event management.  A spirit of innovation led bicom to create B Nation - a community of nano influencers who allow brands to get their products and services in front of this growing rank of stakeholders.  Please get in touch to learn more. Merci!                
    Looking for work in Public Relations (PR)
    Located in Toronto, Canada (+1)
    From €2,500 for Public Relations (PR)
    Works in multiple industries
    Speaks English, French(+1)
    11-50 members
  • (0 review)

    Navigator | When you can't afford to lose.

    Navigator Ltd. is Canada’s leading high-stakes public strategy and communications firm. We apply proven campaign tactics to situations where success is critical and you can’t afford to lose. With offices in Toronto, Calgary, Edmonton, Montreal, Ottawa, Regina, Vancouver and London, UK, we have advised over 40 of Canada’s 100 largest companies on mandates ranging from government relations, crisis response and issue management, public persuasion and activation campaigns, and capital markets advisory services. Our Services: Issues Management, Crisis Response and Reputation Recovery; Capital Markets Advisory; Activation and Persuasion Campaigns; Government Relations.
    Looking for work in Public Relations (PR)
    Located in Montreal, Canada (+1)
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    We help local and international businesses and organizations grow through strategic social media, search marketing and digital advertising. Get a free estimate or no obligation 30-minute consultation from the digital marketing and advertising experts at Stir Marketing today.   Vancouver is a creative city with a thriving community of digital agencies. With so many great options, how do you know which Vancouver digital agency is right for you? Approach finding an agency the same way you would approach hiring a new staff member. You need to have a clear idea of what you need them to do, the skills you’re looking for and what you’re willing to pay. Remember that the digital agency you choose will craft the message your future customers will hear from you.  Be sure their staff members are professional and strike the right tone to really reach your target demographic. An informed approach to digital marketing might include: Generating qualified leads Increasing conversion rates and return visits Improving engagement with clients and prospects Increasing branding and awareness Integrating with business goals and offline marketing When digital marketing strategies are tailored to your brand, you should see improvements in ROI overall. Ideally you’ll generate sales while you cultivate relationships with new clients and encourage existing clients to engage more often. What to look for Different industries and businesses have different marketing needs, so how do you find a local Vancouver agency that’s the perfect fit for you? There are six things to consider: Services Location Reputation Results Credibility Price Services The first thing you need to know before you hire a marketing agency in Vancouver is what kind of services they offer. Full service agencies can cover everything from TV, radio, print and online advertising, to social media and online reputation management, while smaller or specialized agencies focus on specific services or industries. Each agency will have their own approach to the creation of your campaign and will use a different digital marketing toolset. Submitting an RFP (Request for Proposal) is a helpful way to find out how an agency would handle your project although not all agencies will reply to generic RFP’s. If you’re not sure what kind of services you’re looking for, a full service agency can be a good place to start. They can help you craft a strategic digital marketing plan and map out which services and advertising options are the best fit for your business. Sometimes a full service agency will be weak in some service areas. Small agencies have the advantage of being able to specialize. Their deep expertise in specific areas can lead to better results. Location Technology has made it easy to work with agencies from all over the world but there are some advantages to choosing a firm closer to home. Hiring a local agency often means that it’s easier to book meetings, and you don’t have to deal with time zones or currency conversions. Some people may feel more comfortable being able to meet their project manager face-to-face and sign contract documents in person. If your business is location-dependent, hiring an agency familiar with your area can be an asset. Reputation Get to know the agency’s reputation. This doesn’t necessarily mean that the agency needs to be famous — there are smaller, boutique agencies that get excellent results — but it’s helpful to get a sense of how people view the agency. Take a look at their social media presence. Have they been mentioned in any publications? Are they quoted as experts? Have they won any awards? All of these can be helpful ways to get to know a little more about the company. Results No matter how flashy a marketing campaign is, in the end it all comes down to results. When choosing an agency you’ll want to ask about the kinds of results they have achieved for clients in the past and what you can expect for your own business. Be wary of agencies that make promises that are hard to keep. For example, it’s common for agencies to promise increases — in brand awareness, leads, sales, social following, search engine rankings or website traffic — but if the agency tries to guarantee how big that increase will be, be careful. While there are exceptions, in many campaigns there are far too many variables to be able to guarantee specific results. Credibility One of the best indicators of how an agency functions is to see work they’ve done before. Case studies and testimonials will give you a good picture. Asking to speak to a current or former client is even better. As you’re looking through the agency’s case studies and portfolio there are several things to watch for: Do they tend to work with large or small clients, or both? Do they have experience within your industry? Do they have clients that have stayed with them for multiple campaigns? Do they have experience with the type of advertising you want to pursue? Price It helps to have an idea of your budget before you start looking to hire an agency. Prices will vary by the size and scope of the work, but it’s common to spend anywhere from $1000 a month to $10,000 a month on online marketing alone. Often there are additional set-up fees at the beginning of a campaign and then lower monthly fees as the campaign progresses. Remember that getting the lowest price is not necessarily the best option. An agency might charge more because their team has more experience, or because they offer more advanced services. Be sure to ask what is included in the price. Be savvy with your selection Comparing different digital agencies in BC can be tricky, especially if you’re not entirely sure what your business really needs. First, take time to explore what your goals are and how much of your marketing budget you’re willing to invest in an agency. Then, spend time exploring your options and investigating what each company offers. Be thorough, ask good questions, check references, and discuss costs and deliverables. Stir is a Vancouver digital agency with a track record of providing personalized service and generating excellent results for businesses both large and small. We specialize in social media, inbound marketing and digital advertising. Read our case studies to learn more and contact our digital marketing experts for a free consultation or project proposal.
    1 work in Public Relations (PR)
    Located in Vancouver, Canada
    From €1,000 for Public Relations (PR)
    Worked in Sports (+1)
    Speaks English
    1-10 members
  • (0 review)

    Canada's Most Charming PR Agency!

    1 work in Public Relations (PR)
    Located in Toronto, Canada
    Budget on request
    Worked in Others
    Speaks English
    1-10 members
  • (0 review)

    We Challenge Comfortable

    We are Rank. A marketing driven, tech & creative agency. We develop real-world internet marketing solutions that build brands, improve efficiency, and drive sales to the sky. You can’t succeed in today’s world without the ability to shape-shift—to adapt to constant change. Our strength and capability lie in our versatility. We design like artists, program like nerds, and think like business people. Internet Marketing and Online Advertising: All the Colours of the Rainbow At Rank, we specialize in Internet marketing and online advertising, the likes of which you’d like to believe can work for you but were never quite sure could. Let us dissolve your doubt. We utilize every kind of strategy and forum out there to help you achieve what you want to achieve. Simple as that. We are adept at reaching Internet users all over the world. The thing about online PR is that it is powerful and effective because of its organic nature. It turns traditional advertising on its head and relies instead on trusted networks and contacts for its power. The collateral we produce and the hype that follows it will secure your prime online real estate and inspire long-term fidelity among your clients. Deepen your Digital Marketing Strategies If you’re after a deeper digital strategy that engages or incorporates social media marketing tactics, paid media plans, email marketing best practices, SEO revolutions or turn-arounds, and a general online PR boost, we can help you develop coherent, cohesive marketing campaigns that reach your target audiences and motivate real action. We assess your needs, outline opportunities, and prescribe specific actions for long-term, emotionally intelligent engagement that leads to social media success even in our age of extreme saturation. We boost your SEO results with strategies that outlast the latest trends, utilizing every tool to define your competitive edge—just ask one of our numerous clients who started out with next to nothing in the way of an online presence. We show you how to build sharp, professional emails that look great on any device. We analyze all opportunities for paid media advertising in your vertical to concoct that ideal blend of search, display, social, and contextual advertising campaigns, because PPC campaigns are necessary to see true improvements in traffic and profits. We take measures to align you with top influencers who have the capacity to reach millions and get them talking about you. With over 250k publishers in our network alone, we will significantly raise the profile of your brand. Custom Marketing Solutions If you want to simplify and strengthen your software solutions, we can introduce you to a roster of truly effective custom development options that will increase your company’s efficiency, streamline operational costs, and integrate the separate pieces of your software strategy. Contrary to what you may have heard, the process does not have to be painful. Let us help you turn your e-commerce enterprise into a well-oiled machine, develop custom software that will satisfy your unique needs, design and program mobile apps that provide fluid, scalable solutions you’ve only observed from afar and develop next-level websites that boil your messaging down to a potent science so you can reach those who need you to reach them, without all the fuss. Branding is a Creative Process If you need to beef up brand awareness and engagement with your brand, our pros can guide you in the creative process to facilitate better brand experiences that generate leads and really engage the present and emergent generation of consumers. Let us help you develop brand concepts that your base will adore, develop captivating video marketing strategies, and even effective print material design, since compelling outreach knows no bounds! Communication is Currency Our results-oriented team doesn’t fool around. We’re adept at helping you accomplish your goals, but you won’t have to take our word for it, because you’ll be able to measure your success in concrete terms. Whether it’s multiplying your number of website visitors, redoing your e-commerce website, launching a Google shopping campaign, or increasing online retail traffic and sales, we’re here to make it happen. Think of us as your partners in strategic marketing. It’s in this spirit of partnership that we would like to help you lay the foundation for a strong online presence. We understand that the only real currency these days is effective communication, and to that end, we look forward to building strategic internet strategies & a strong relationship with you and your company based on trust and, you got it, communication.
    Looking for work in Public Relations (PR)
    Located in Montreal, Canada
    From €1,000 for Public Relations (PR)
    Worked in Pharmaceuticals & Biotech (+4)
    Speaks English, French
    11-50 members
  • We are a high-energy team of go-getters, storytellers, and experts in all things digital who work tirelessly to get your business, product, and message seen and heard by the right people. While social media, PR, and digital advertising are the pillars of our business, it is our unique ability to combine the trio that enables us to provide comprehensive amplification for your brand.   From press releases to media events, we’re the PR firm that’s got you covered. That’s the same story for social media. We can make sure you aren’t wasting time yelling into the abyss by designing an effective social media strategy with engaging content to target your ideal demographic. We can use online analytics to pinpoint your target audience to track progress and get you effective, efficient results. We take the guess work out of digital marketing so you aren’t stuck burning cash.  As a well-rounded digital marketing and advertising agency, not one of your online marketing needs will be left out. If you have any questions as to whether or not we are the right internet marketing agency for you, contact us.   The Jelly team consists of master organizers and communicators purposed in achieving the best results for your business while creatively pushing the boundaries of what’s possible. We take pride in being agile and responsive: something you may not find anywhere else. We’re also keen on building authentic relationships both online and offline. At Jelly, absolute transparency is a key to building those relationships, which translates to successful campaigns through congruency.  And we don’t want to keep our secrets to ourselves either! If you want to learn to tackle the world of internet marketing, we’ll teach you how. We’ve helped numerous clients build their own successful strategies including social media, digital ads, and PR.    
    1 work in Public Relations (PR)
    Located in Langley, Canada
    From €1,000 for Public Relations (PR)
    Worked in Household Products (+1)
    Speaks English
    11-50 members
  • Top awarded
    WHY CHOSE US? We are as invested in your success as you are.  Sounds too good to be true? Not according to the numerous companies we've guided from marketing infancy to the branding superstars they are today.  CreativeAtWork is more than a branding agency, we’re a team, a family. We want to get away from buzzwords and gimmicks, focusing on innovation and pushing boundaries. BRANDING EXPERIENCE  to develop new and exciting strategies.   OUR SERVICES • Branding Development including Logo Design, colour palettes and more. • Digital Marketing  (SEO, PPC, Google Ads, Content Development, E-Mail Marketing, Social Media Strategy and more). • Social Media Strategy. • Marketing Strategy. • Graphic Design. • Website Design, Website Development, E-commerce • Mobile App Development • Franchise Development • Packaging Design, Label Design, POP Design • Video Production   Tell us more about our marketing challenges at https://creativeatwork.ca/form-successful-stories/   Come discover Creative@Work  Because your business deserves nothing but the best. OUR BUSINESS IS YOUR SUCCESS .
    Looking for work in Public Relations (PR)
    Located in Milton, Canada (+1)
    From €1,000 for Public Relations (PR)
    Worked in Others (+1)
    Speaks English, French
    11-50 members
  • We’re Thinkr, Hamilton’s largest and longest standing advertising agency. Since 1999, you’ve known us as Albanese Branding; much like our city, we’re evolving. We’re proud to work with Hamilton’s most iconic brands and to call the Hammer home. Thinkr Marketing is a full service integrated marketing firm based in Hamilton, Ontario. Since 1999, we have been focused on developing an intimate knowledge of the Ontario and Canadian markets and we are proud to have made a meaningful difference in the well-being and growth of our clients’ businesses. Our team of specialists is passionate about building exceptional brands and marketing to position our clients for greater success. Our success is based on our ability to develop a powerful strategy and to deliver results on brand, on time and on budget. Thinkr's extensive client list crosses over many business verticals and includes both B2C and B2B. Our team is prepared to provide efficient marketing and business building services to your business.
    1 work in Public Relations (PR)
    Located in Hamilton, Canada
    From €1,000 for Public Relations (PR)
    Worked in Aviation & Aerospace
    Speaks English, Dutch(+3)
    11-50 members
  • 5
    (8 reviews)

    Notre métier: mettre en valeur le vôtre

    Top awarded
    Wink Stratégies est une jeune agence née à Montréal en 2013 et implantée en France depuis 2016. Passant de trois à près de trente employés en cinq ans, l’agence connaît une croissance soutenue qui a poussé des clients de domaines d’activité très différents à lui faire confiance, en Amérique du Nord comme en Europe. Agence de communication 360°, Wink Stratégies est composée d’une équipe pluridisciplinaire , avec notamment des chargés de projets, spécialistes de la communication et du webmarketing, graphistes, webdesigners, développeurs web, spécialistes du référencement, des réseaux sociaux, ou encore des relations publiques. La diversité des talents en interne permet d’envisager chaque projet avec une vision globale et concertée. Ce qui différencie l’agence, c’est son équipe de passionnés , conjuguant créativité et rigueur afin de développer des solutions innovantes et efficaces pour ses clients. Personnellement attaché à la réussite des projets, chaque membre de l’équipe veille à ce que le client soit pleinement satisfait des résultats autant que du contact avec l’agence tout au long du projet. Depuis 2015, l’agence a reçu plusieurs distinctions en design Web et créativité média et nominée à la catégorie Agency of the Year aux prestigieux AWWWARDS.
    2 works in Public Relations (PR)
    Located in Montreal, Canada (+1)
    From €3,000 for Public Relations (PR)
    Worked in Software & Computer Services (+13)
    Speaks French, English
    11-50 members
  • Bamboo Works Marketing is an integrated marketing agency. We unlike large corporate marketing agencies who take a general expectation of what your vision is, create what they think is best for you and call it a day, we go the extra mile. Think of Bamboo Works Marketing as your personal assistant, because that is the exact service we provide in the world of marketing.   When doing business with Bamboo Works Marketing you will have direct contact with professionals who will handle, create and service your needs like an artist does to a painting. You will have continual contact with us, in regards to your marketing strategy and development. Bamboo Works Marketing will not call it a day, until all your needs and expectations have been successfully met and accomplished.
    Looking for work in Public Relations (PR)
    Located in Ottawa, Canada
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English, French
    1-10 members
  • (0 review)

    Go beyond standard marketing. Experience MO:PR's strategic storytelling. Libérez le plein potentiel

    MO:PR. Montreal creative communications agency for the Québec French market. Influencer, social media, public relations and Web marketing. We are your French Connection. We craft engaging experiences that drive results We set out to inspire and empower each and every brand that we work with by building collaborative relationships founded on trust creativity and high impact results for the local Québec market. We believe that the cultural dimensions are essential to start any successful project and that this is where emotional relationships between brand and people are born.
    2 works in Public Relations (PR)
    Located in Montreal, Canada
    From €1,000 for Public Relations (PR)
    Worked in Hospitals & Healthcare
    Speaks English, French
    11-50 members
  • 5
    (1 review)

    We Shape Modern Brands For A Connected Future.

    We’re not the pioneers of marketing and design, but we are the innovative force that bridges the gap between design and communication to influence the next stage of its evolution. Our clients entrust us to design and establish a digital presence for them and elevate how their customers relate to their brand. We achieve this by using cultivated ideology to create a unique and memorable impact on the target audience. At Carte Blanche Studio, our inspiration goes beyond the current digital and graphic market trends. We pull from our ever-evolving environment to propel ourselves outside the bounds of a singular scope. Elements such as architecture, design presentation, community, and music are some of the key components that inspire our creative developments. This approach not only gives us the ability to stay exceptionally current but also to forecast what’s to come – ensuring our clients are consistently ahead of the curve.
    Looking for work in Public Relations (PR)
    Located in Toronto, Canada
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English, Arabic(+2)
    1-10 members

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Insights from Our Expert: Public Relations (PR) Agencies in Canada

Canada, known for its diverse cultures and strong economy, stands out as a hub for effective public relations. Serving a vast array of industries, Canadian PR agencies leverage innovative strategies that shape public perception and foster strong media relationships. With 94 works and 19 reviews on their profiles, these agencies showcase their immense capabilities in managing impactful PR campaigns.

Award-Winning Excellence

Main Successes Recognized

Canadian PR agencies have garnered numerous awards globally for their innovative and results-driven campaigns. Often highlighted in ceremonies such as the CPRS National Awards and the ACE Awards, their creative prowess and strategic insight into handling complex communication scenarios set them apart.

Notable Client Partnerships

High-Profile Collaborations

From tech start-ups to multinational corporations, leading PR agencies in Canada have demonstrated their expertise. They have managed crucial communications for high-profile events and corporate crises, proving their ability to navigate through challenging media landscapes effectively. Their portfolios include collaborations with clients across various sectors, demonstrating flexibility and expertise that cater to specific industry needs.

Budgeting for PR Campaigns

Smart Financial Planning

Managing budgets for PR efforts can be quite daunting, especially when expectations are to make a substantial impact with limited resources. Here are some tips:

  • Small Business: For startups or small businesses, it might be beneficial to start with project-based engagements. These can range from CAD 2,000 to 5,000, focusing on initial market penetration.
  • Medium-sized Businesses: For those requiring continuous media engagement and reputation management, investing between CAD 10,000 to 25,000 monthly will provide a steady and strategic outreach.
  • Large Enterprises: Comprehensive PR strategies that include crisis management, event coordination, and international PR can vary from CAD 30,000 and can go substantially higher based on the scope.

Assessing Past Performance

Reviewing previous campaigns, covered in the 94 projects hosted on agency profiles, can provide a deeper understanding of each agency’s specialty and success rate, particularly in handling clients with similar backgrounds or needs. This review is critical in matching business goals with the right PR firm.

Specialty Consideration

Canadian PR agencies are not just about handling the media; they also specialize in digital PR, corporate communication, and more. Identifying an agency with the right specialization ensures that they align well with specific business goals and industry requirements.

Utilizing the expertise of Canadian PR agencies can significantly boost your brand's visibility and media presence. By choosing the right agency based on proven success, specialized services, and appropriate budget allocations, businesses can achieve strategic public relations goals effectively. As a Sortlist local expert, I encourage exploring our rich database to find an agency that significantly aligns with your communication and business objectives.

Karim Saadoune
Written by Karim Saadoune Sortlist Expert in CanadaLast updated on the 20-05-2025

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Frequently Asked Questions.


Integrating PR efforts with other marketing and communication initiatives is crucial for achieving maximum impact in Canada's diverse and dynamic market. Here are some effective strategies to ensure seamless integration:

  1. Develop a unified brand strategy: Ensure that PR messaging aligns with overall brand positioning across all marketing channels. This consistency reinforces brand identity and strengthens the impact of communications.
  2. Utilize integrated marketing communications (IMC): Implement an IMC approach that coordinates PR, advertising, digital marketing, and social media efforts. This holistic strategy ensures a cohesive message across all platforms.
  3. Leverage content marketing: Create valuable, shareable content that can be repurposed across various channels. For example, a press release can be adapted into blog posts, social media content, and email newsletters.
  4. Implement data-driven strategies: Use analytics tools to track performance across all channels. According to a 2023 study by the Canadian Public Relations Society, 78% of successful PR campaigns in Canada incorporated data-driven decision-making.
  5. Collaborate across departments: Foster close collaboration between PR, marketing, and sales teams. Regular meetings and shared objectives can lead to more cohesive campaigns and better results.
  6. Embrace digital integration: With 94.9% of Canadians using the internet (StatCan, 2023), ensure that PR efforts are seamlessly integrated with digital marketing initiatives, including SEO, social media, and online advertising.
  7. Tailor messaging for Canadian audiences: Consider Canada's bilingual nature and cultural diversity when crafting integrated campaigns. Ensure messages resonate with both English and French-speaking audiences, as well as various cultural communities.
  8. Utilize influencer partnerships: Collaborate with Canadian influencers who align with your brand values to amplify PR messages across multiple platforms.
  9. Implement omnichannel strategies: Create a seamless experience across all touchpoints, from traditional media to digital platforms, ensuring consistent messaging and brand experience.
  10. Measure and optimize: Regularly assess the performance of integrated campaigns using key performance indicators (KPIs) relevant to both PR and marketing objectives. Use these insights to continually refine your approach.

By implementing these strategies, organizations can create powerful, integrated campaigns that leverage the strengths of both PR and marketing initiatives. This approach not only maximizes impact but also ensures a more efficient use of resources and a stronger, more cohesive brand presence in the Canadian market.



PR strategies in Canada are rapidly evolving to embrace the growing influence of influencer marketing and user-generated content (UGC). These trends have significantly reshaped the public relations landscape, prompting agencies to adapt their approaches to remain effective in the digital age.

Influencer Collaborations: Canadian PR agencies are increasingly partnering with influencers across various platforms such as Instagram, TikTok, and YouTube. These collaborations help brands reach niche audiences more authentically. According to a 2024 study by the Canadian Public Relations Society, 78% of PR professionals in Canada reported incorporating influencer marketing into their strategies, up from 62% in 2022.

Micro and Nano-Influencers: There's a growing trend towards working with micro (10,000-100,000 followers) and nano-influencers (1,000-10,000 followers) in Canada. These influencers often have higher engagement rates and are perceived as more relatable to local audiences. PR strategies now focus on building long-term relationships with these influencers rather than one-off campaigns.

User-Generated Content Integration: Canadian PR professionals are leveraging UGC to build trust and authenticity. Strategies include:

  • Creating branded hashtags to encourage UGC creation
  • Featuring customer stories and testimonials in PR materials
  • Organizing UGC contests to boost engagement and brand awareness

Social Listening and Real-Time Engagement: PR agencies in Canada are investing in advanced social listening tools to monitor and analyze UGC and influencer content in real-time. This allows for quick responses to emerging trends or potential crises, ensuring brands remain agile in the fast-paced digital environment.

Regulatory Compliance: With the rise of influencer marketing, Canadian PR strategies now include a strong focus on compliance with advertising standards. The Ad Standards Canada guidelines require clear disclosure of sponsored content, and PR professionals are working closely with influencers to ensure transparency.

Content Co-Creation: Rather than simply providing influencers with talking points, Canadian PR strategies now often involve co-creating content with influencers. This collaborative approach ensures that the brand message aligns with the influencer's style and resonates with their audience.

Metrics and ROI: PR agencies in Canada are developing new metrics to measure the success of influencer campaigns and UGC initiatives. These include engagement rates, sentiment analysis, and conversion tracking, moving beyond traditional PR metrics like media impressions.

Crisis Management in the Age of UGC: Canadian PR strategies now include robust plans for managing potential crises that can arise from UGC or influencer partnerships. This involves quick response protocols and proactive reputation management techniques.

Traditional PR ApproachAdapted PR Strategy
Press releasesInfluencer partnerships and UGC campaigns
Media relationsInfluencer relations and community management
Controlled messagingCo-created and user-generated content
Print and broadcast focusMulti-platform digital approach
Quarterly campaignsOngoing, real-time engagement

In conclusion, Canadian PR strategies are becoming more dynamic, interactive, and digitally focused to harness the power of influencer marketing and user-generated content. By embracing these trends, PR professionals in Canada are creating more authentic, engaging, and effective campaigns that resonate with modern audiences across the country.



Storytelling plays a crucial role in modern Public Relations (PR) in Canada, serving as a powerful tool to connect brands with their target audiences on a deeper, more emotional level. In today's fast-paced digital landscape, where Canadians are bombarded with information, compelling narratives help cut through the noise and leave lasting impressions.

The importance of storytelling in Canadian PR:

  • Builds emotional connections with diverse Canadian audiences
  • Simplifies complex messages for better understanding
  • Increases brand recall and loyalty
  • Humanizes brands in a multicultural context
  • Drives engagement across various media platforms

How companies can craft compelling narratives for Canadian audiences:

  1. Understand your audience: Conduct thorough market research to grasp the values, interests, and pain points of your target Canadian demographic. Consider regional differences and cultural nuances across provinces and territories.
  2. Identify your core message: Distill your brand's essence into a clear, concise message that aligns with Canadian values such as diversity, inclusivity, and environmental responsibility.
  3. Create a narrative arc: Develop a story structure with a beginning, middle, and end. Include challenges, solutions, and a transformative element that resonates with Canadian experiences.
  4. Incorporate authenticity: Use real stories from employees, customers, or community members. Authenticity is particularly valued in Canadian culture and helps build trust.
  5. Leverage multimedia: Utilize various formats such as video, infographics, and podcasts to cater to different content preferences among Canadian consumers.
  6. Localize content: Tailor your narratives to reflect Canada's bilingual nature and regional diversity. Consider creating content in both English and French, and adapting stories for different provinces when applicable.
  7. Embrace social responsibility: Weave in elements of corporate social responsibility that align with Canadian priorities, such as environmental sustainability or support for Indigenous communities.
  8. Use data-driven insights: Incorporate relevant statistics and research findings to add credibility to your storytelling. For example, a recent study by Cision found that 90% of Canadians believe brands should be transparent in their communications.

Case Study: TD Bank's 'The Ready Commitment'

TD Bank effectively used storytelling in their CSR initiative 'The Ready Commitment'. They crafted narratives around four key areas: financial security, vibrant planet, connected communities, and better health. By sharing stories of real Canadians benefiting from their programs, TD created emotional connections and demonstrated their commitment to Canadian values.

Storytelling ElementImpact on PR Strategy
Emotional ConnectionIncreases brand loyalty and advocacy
Simplification of Complex IdeasImproves message retention and understanding
AuthenticityBuilds trust and credibility with Canadian audiences
LocalizationEnhances relevance and cultural resonance
Multimedia IntegrationIncreases engagement across diverse platforms

In conclusion, storytelling is an indispensable tool in modern Canadian PR. By crafting compelling narratives that resonate with the unique aspects of Canadian culture and values, companies can create meaningful connections with their target audiences. This approach not only enhances brand perception but also drives engagement and loyalty in an increasingly competitive marketplace.