The 10 Best Social Media Agencies in Melbourne - 2025 Reviews

Top Social Media Agencies in Melbourne

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All Social Media Companies in Melbourne

  • (0 review)

    INSPIRE, GUIDE & GROW

    We create innovative digital solutions that solve real-world problems & elevate opportunities. Empowering clients to make better digital decisions, we focus on understanding user experiences to drive engagement & inspire change. We can help you unlock your digital potential.
    1 work in Social Media
    Unknown location
    Budget on request
    Worked in Clothing & Accessories
    Speaks English
    11-50 members
  • (0 review)

    A digi-driven, creative marketing agency led by a collaborative, adaptable & open minded team to get incredible results!

    We cut a path through the digital jungle, so our clients can flourish and positively impact their customers and the greater community. We believe in simplifying things in today's complex and cluttered world, to create more enjoyable experiences. The Conversion-Minded Web Architects. Deep Insights. Custom Development. Growth. We help companies who invest in their digital presence to be more successful with their website's performance. By analysing and improving their website, we drive a better user experience, and ultimately a higher ROI. Our close-knit team of marketers, developers and designers work together to create insight driven solutions for our clients to propel them ahead of the pack. Through continual monitoring of the digital environment, we are able to stay on top of trends, and react quickly to ensure our clients keep their competitive advantage. Salt & Fuessel strives to maintain the values of intelligence, accountability, trust, and transparency. We are customer focused, and always reach for at least 110% in everything we do.
    Looking for work in Social Media
    Unknown location
    From €1,000 for Social Media
    Works in multiple industries
    Speaks English
    1-10 members
  • 5
    (1 review)

    Webcentral has helped grow over 300,000 Australian small businesses from inception to acceleration.

    Webcentral is Australia’s largest and best full service digital partner for small to medium business in Australia. Since 1997 we have been assisting Australian small business get online and are proud that we've helped more than 180,000 customers start their online journey, establishing more than 500,000 domains in the market. We offer high performance technology and services at every stage of your digital business development, from registering your domain through to website design and digital marketing. But if you want more, and your business is ready to build its digital performance, expect to experience a new style of customer care, where you are at the forefront. Expect enterprise-grade technology at small business rates, and expect services and technologies that grow with your business, ensuring you have what you need to succeed, when you need it. This is how Webcentral is leading the way to transform Australian business and create winning digital solutions, one step at a time.
    Looking for work in Social Media
    Unknown location
    From €1,000 for Social Media
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Yellowfin - the only enterprise analytics suite that combines industry-leading automated analysis, storytelling, and collaboration. Things change. Know why.
    Looking for work in Social Media
    Unknown location
    From €1,000 for Social Media
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Digital marketing for the hospitality & tourism industries.

    Merge Digital provides comprehensive marketing strategies for companies who are looking to thrive in a digital world. We work with clients across a broad range of industries to develop new brands, build relationships, execute social media campaigns, develop engaging websites, increase sales, and maintain a strong digital and real-world presence. Unlike other agencies, our job doesn’t end when the foot traffic starts and the brand awareness is achieved. While these things are important, we strive to convert audiences into sales and build ongoing relationships with communities. Our expertise will provide your business with the following benefits: - Increase web enquiries and sales through conversion rate optimisation - The ability to generate traffic from local audiences through production of quality editorial content - Improved visibility and traffic for participating retailers - Top placement within search engines for a wide range of target keywords - The ability to retarget to audiences searching for relevant content - Consistent database and social media account growth
    Looking for work in Social Media
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    No sales talk + just the right digital marketing mix = REAL RESULTS.

    Realize Online is an eCommerce web design & development and digital marketing agency in Melbourne, Australia, also providing SEO, PPC, and social media services.
    Looking for work in Social Media
    Unknown location
    From €1,000 for Social Media
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    PwC Australia brings together people, business, technology and ideas to build trust in society and solve important problems.
    Looking for work in Social Media
    Unknown location
    From €1,000 for Social Media
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Social Media
    Unknown location
    From €1,000 for Social Media
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking to grow your business through digital marketing agency in Gold Coast or Sunshine Coast? We offer complete range of internet marketing services for clients of all industries and markets. Call 1300842917
    Looking for work in Social Media
    Unknown location
    From €1,000 for Social Media
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    We’re effectively a branding, digital, advertising and design agency rolled into one.

    Working from bases in Adelaide and Melbourne, our team of over 30 specialists span a full range of marketing disciplines. Simple is an internationally recognised and awarded full service marketing agency, based in Adelaide and Melbourne. If you are looking for a fresh, forward thinking, results driven agency to deliver your next assignment, then you've come to the right place. No matter the size, scale or exposure, we are enthusiastic and motivated about every project we deliver. Our work has been recognised at industry awards every year since our inception, highlighting the high standard of work we consistently deliver to our clients. Whether the requirement is a brand identity, user-friendly website or printed communication, we bring together commercial insight, strategy, ideas and beautifully executed design work to help our clients effectively reach and engage with their audience.
    Looking for work in Social Media
    Unknown location
    From €1,000 for Social Media
    Worked in Beverage
    Speaks English
    11-50 members
  • (0 review)

    Digital Marketing Agency - Melbourne & regional Victoria

    The Melbourne Digital Marketing Agency focusing on results and transparency that help your business grow their digital footprint and revenue.
    Looking for work in Social Media
    Unknown location
    From €1,000 for Social Media
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Branding | Design | Strategy | Digital Marketing | Social Media | Website Development

    We are a Sydney based fully integrated creative and digital marketing agency that specialises in Branding, Design, Creative Media, Digital Marketing and Website Development. Our experienced team offers extensive capabilities in brand strategy, brand identity development, creative campaigns, logo design, graphic design, corporate communications, digital marketing strategy and implementation, website design and development, email marketing campaigns, social media, SEO, SEM, video and complete print management. Our capabilities include: • Brand Identity Development and Rollout • Style Guide Development • Art Direction and Strategy • Creative Development • Mobile Responsive Website Development • WordPress and WooCommerce Experts • SEO | Google Ads | Microsoft Ads • Copywriting | Content Development • Communication strategy and marketing • Brand Strategy and Market Research • Naming and tagline development • Email marketing campaigns and HTML template design • Illustrations, Character Development and Infographic Design • Animated Videos, Corporate Videos • Social Media Management • Photography • Complete Print Management • Full understanding of designing for Accessibility and WCAG 2.0 Compliant Design
    Looking for work in Social Media
    Unknown location
    From €1,000 for Social Media
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    We're a search-led and growth-focused digital marketing agency operating out of downtown Melbourne, Australia.

    Great content drives clicks and earn you more conversions with Webfirm. Amazing SEO, PPC and paid social performance outcomes for more than 18 years.
    Looking for work in Social Media
    Unknown location
    From €1,000 for Social Media
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Social Media
    Unknown location
    From €1,000 for Social Media
    Works in multiple industries
    Speaks English
    1-10 members

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Insights from a Local Expert: Social Media Agencies in Melbourne - Your Gateway to Digital Engagement

Melbourne, a vibrant hub of creativity and technology, is also home to a dynamic scene of social media expertise. With its array of agencies offering specialized services, the landscape here is teeming with innovation. Currently, the database includes 76 works and 16 client reviews, clearly showcasing the robust activity of Melbourne’s social media agencies.

The Players and Their Achievements

A Diverse Portfolio of Agencies

Melbourne features a range of social media agencies from large firms to niche boutiques, each providing unique offerings tailored to diverse client needs. Whether you’re a startup looking to make your mark or an established brand aiming to expand your reach, these agencies equip you with the tools to enhance your digital presence spectacularly.

Clients and Prestigious Awards

Social media agencies in Melbourne have partnered with notable clients, from local startups to global corporations, reflecting their capability to handle a vast array of projects successfully. These agencies not only deliver on client expectations but also receive recognitions such as local and international awards in social media excellence and digital innovation.

Advice on Budget Considerations

Assessing Your Investment

Investing in social media services varies greatly with the scope and scale of your project. Understanding your financial boundaries and expected outcomes is crucial. Here, the costs can range widely based on the agency's renown and the services you require.

For Small Businesses: Engaging with medium-sized or specialized boutique agencies might be cost-effective and impactful. Basic social media management and campaigns could range from a few hundred to a few thousand dollars monthly.

For Medium to Large Businesses: If your needs are more complex involving comprehensive strategies, it’s prudent to partner with agencies having a robust track record. Monthly investments here can span from several thousands to tens of thousands, depending on the campaign's breadth.

Analyzing Previous Works

Reviewing past projects is crucial. With 76 works displayed, you get a clear view of each agency’s approach to social media, helping you choose one whose creative vision aligns with your brand’s identity.

Boost Your Brand’s Online Presence

Melbourne continues to flourish as a beacon of innovation with its skilled social media agencies ready to push your digital strategy forward. Whether you’re aiming for local growth or global outreach, the city's offerings ensure that there's a perfect match for your needs. With detailed client feedback and accomplished project portfolios, selecting the ideal agency for your social media endeavors is more accessible than ever. As your local Sortlist expert, I recommend exploring the rich options available and placing your trust in Melbourne's expertise to elevate your brand to new heights.

Karim Saadoune
Written by Karim Saadoune Sortlist Expert in MelbourneLast updated on the 17-02-2025

Discover what other have done.

Get inspired by what our agencies have done for other companies.

Skype | Smiles as you go #smilestation

Skype | Smiles as you go #smilestation

JPV FooD Website

JPV FooD Website

Astro Mobile website

Astro Mobile website


Frequently Asked Questions.


Melbourne businesses need to stay ahead of the curve when it comes to emerging social media platforms and trends. As we look towards 2025, several key developments are shaping the social media landscape in this vibrant Australian city:

1. Rise of Short-Form Video Content

Platforms like TikTok, Instagram Reels, and YouTube Shorts continue to dominate. Melbourne agencies are helping businesses create engaging, locally-flavored content that resonates with the city's diverse audience. For example, showcasing Melbourne's famous street art or cafe culture in quick, visually appealing snippets.

2. Augmented Reality (AR) Experiences

With Melbourne's tech-savvy population, AR filters and experiences are gaining traction. Local agencies are developing custom AR filters for businesses, allowing customers to virtually 'try on' products or experience services before purchasing.

3. Social Commerce Integration

Platforms are increasingly blurring the lines between social media and e-commerce. Melbourne agencies are helping businesses set up seamless shopping experiences directly within social apps, catering to the city's fashion-forward and convenience-seeking consumers.

4. Sustainability and Social Responsibility

Melbourne is known for its commitment to sustainability. Agencies are guiding businesses in showcasing their eco-friendly initiatives and social responsibility efforts through strategic social media campaigns.

5. Micro and Nano-Influencer Collaborations

Rather than focusing solely on major influencers, Melbourne agencies are tapping into the city's diverse subcultures by partnering with micro and nano-influencers who have highly engaged, niche followings.

TrendHow Melbourne Agencies Are Capitalizing
AI-Powered PersonalizationImplementing AI tools to create hyper-personalized content and ad targeting for Melbourne's diverse demographics
Voice Search OptimizationOptimizing social content for voice searches, considering local Melbourne accents and colloquialisms
Virtual and Hybrid EventsCreating engaging social media strategies for Melbourne's numerous events, balancing in-person and virtual experiences

Melbourne social media agencies are staying ahead of these trends by:

  • Continuously educating their teams on emerging platforms and technologies
  • Investing in data analytics tools to track Melbourne-specific social media behavior
  • Collaborating with local tech startups to develop innovative social media solutions
  • Offering specialized workshops to clients on leveraging new social media features

By focusing on these emerging trends and platforms, Melbourne businesses can enhance their social media presence, connect more effectively with their local audience, and stay competitive in the dynamic digital landscape of Australia's cultural capital.



The role of social media agencies in Melbourne has undergone a significant transformation in recent years, adapting to the ever-changing digital landscape and evolving consumer behaviors. Here's how these agencies have evolved to meet the changing digital marketing needs:

  1. Data-driven strategies: Melbourne's social media agencies have shifted from intuition-based approaches to data-driven decision-making. They now leverage advanced analytics tools to gather insights, measure performance, and optimize campaigns in real-time.
  2. Multi-platform expertise: With the rise of diverse social media platforms, agencies have expanded their expertise beyond traditional networks like Facebook and Twitter. They now offer specialized services for platforms such as TikTok, Instagram Reels, and LinkedIn, which are crucial for reaching different demographic segments in Melbourne's diverse market.
  3. Content creation and storytelling: Agencies have evolved from simply posting updates to becoming content powerhouses. They now focus on creating engaging, shareable content that resonates with Melbourne's unique culture and lifestyle, often incorporating local landmarks, events, and influencers.
  4. Influencer marketing integration: Recognizing the power of word-of-mouth in the close-knit Melbourne community, agencies have incorporated influencer marketing into their service offerings. They now collaborate with local micro-influencers and industry experts to amplify brand messages authentically.
  5. AI and automation: To improve efficiency and scalability, Melbourne's social media agencies have embraced AI-powered tools for tasks such as content scheduling, chatbots for customer service, and predictive analytics for campaign optimization.
  6. Video content specialization: With the increasing popularity of video content, agencies have developed in-house video production capabilities or partnered with local production companies to create high-quality, engaging video content for social media platforms.
  7. E-commerce integration: As social commerce grows, agencies now offer services to help Melbourne businesses set up and optimize social shopping experiences, particularly on platforms like Instagram and Facebook Shops.
  8. Crisis management and reputation monitoring: In an era of instant communication, agencies have expanded their services to include real-time reputation monitoring and crisis management strategies to protect brands from potential PR disasters.
  9. Compliance and privacy focus: With increasing concerns about data privacy and regulations like the Australian Privacy Principles, Melbourne's social media agencies now prioritize compliance and data protection in their strategies.
  10. Integrated marketing approach: Agencies have moved beyond siloed social media management to offer integrated digital marketing solutions that align social media efforts with overall marketing objectives, including SEO, content marketing, and paid advertising.

According to a recent survey by Sortlist, 78% of Melbourne businesses now consider social media agencies essential partners in their digital marketing efforts, up from 45% just five years ago. This shift underscores the evolving role and increasing importance of social media agencies in the city's digital marketing landscape.

As Melbourne continues to be a hub for innovation and creativity, social media agencies are at the forefront of adopting new technologies and strategies to help businesses thrive in the digital age. By staying agile and responsive to changing market needs, these agencies have become indispensable allies for businesses looking to make a meaningful impact in the bustling Melbourne market and beyond.



In Melbourne's competitive digital landscape, leading social media agencies have developed sophisticated methods to measure and report the Return on Investment (ROI) of their campaigns to clients. Here's how they're doing it:

1. Comprehensive Analytics Tools

Top Melbourne agencies utilize advanced analytics platforms like Google Analytics, Hootsuite Insights, and Sprout Social to track a wide range of metrics. These tools provide detailed data on engagement rates, reach, conversions, and audience demographics.

2. Custom KPI Dashboards

Agencies create tailored dashboards that showcase the most relevant Key Performance Indicators (KPIs) for each client. This might include metrics such as:

  • Engagement rate
  • Click-through rate (CTR)
  • Conversion rate
  • Cost per acquisition (CPA)
  • Audience growth rate
3. Attribution Modeling

To accurately measure the impact of social media campaigns, Melbourne agencies employ attribution modeling. This helps in understanding which touchpoints in the customer journey are most effective in driving conversions.

4. Social Listening Tools

Agencies use social listening tools to monitor brand mentions, sentiment analysis, and industry trends. This provides valuable insights into brand perception and campaign effectiveness.

5. Conversion Tracking

By implementing pixel tracking and UTM parameters, agencies can trace the path from social media engagement to website visits and conversions, providing a clear picture of campaign performance.

6. Benchmarking

Successful agencies in Melbourne compare campaign results against industry benchmarks and historical data to provide context for the ROI achieved.

7. Financial Metrics

To demonstrate true ROI, agencies calculate financial metrics such as:

MetricCalculation
Return on Ad Spend (ROAS)Revenue generated / Ad spend
Customer Lifetime Value (CLV)Average purchase value × Number of repeat purchases × Average customer lifespan
Net ProfitRevenue generated - Total costs (including agency fees)
8. Regular Reporting

Top agencies in Melbourne provide clients with regular, easy-to-understand reports that clearly communicate the ROI of their social media efforts. These reports often include:

  • Executive summaries
  • Visual representations of data (graphs, charts)
  • Performance against set goals
  • Insights and recommendations for future strategies

9. Case Studies and Success Stories

Agencies often create case studies highlighting successful campaigns, demonstrating tangible results and ROI for potential clients. For example, a Melbourne-based fashion retailer might showcase how a targeted Instagram campaign led to a 30% increase in online sales.

By employing these comprehensive measurement and reporting strategies, top Melbourne social media agencies not only demonstrate the value of their work but also provide clients with actionable insights to continually improve their social media performance and ROI.