Brands to life® Southbank, Australia

Project made for Noodle Box in the Food industry for a B2C audience. Noodle Box was the first to introduce the iconic white, take-away noodle box (previously only seen in American movies) to Australians over 20 years ago now (time flies). More recently they were keen to refresh their position and re-engage with the youth market again. Our positioning ‘Tastes Like Happy’ introduced the idea of feeling better, through eating better – this was brought to life through a music platform that included an experiential campaign activated through events, digital and social media. HOW WE ENGAGE Brand Strategy + Positioning + Advertising + Digital + Social + Packaging + DesignThe ‘Tastes Like Happy’ positioning was brought to life through the idea of ‘music to your mouth’. The platform included an experiential campaign that was activated through digital and social media and a brand new website. It was supported at store level with a refreshed fitout, signage and POS.What happened next? Noodle Box developed a social voice and re-engaged with the youth market once more. Many noodles, stir fry’s (and Panko Prawns) have been eaten as a result.Ready to bring your brand to life? Let's talk.

Project made for Wittner in the Clothing & Accessories industry for a B2C audience.We refreshed the iconic women’s shoe brand Wittner. Strategy was developed from the insight of ‘the feeling you get when you put on that perfect shoe’. We relaunched the brand with a bold campaign featuring Australian actress Emma Booth. Confident, clean, structured, black and white imagery with strong typography all come together to deliver the empowering statement WALK TALL. Brand Strategy + Positioning + Brand Story + Brand Refresh + Advertising + Digital + DesignWith a vision in place we reviewed every brand touchpoint. From simplifying and optimising the Wittner Brand Mark to redesigned packaging, signage, product labels, e-comm website, blog & all member based and advertising digital communications.What happened next? Advertising campaigns relate back to the Brand Strategy and decisions around product design, partners, bloggers and relationships, staff engagement etc have a core focus. Product is being called on for editorial like never before. Wittner has solidified a new relationship with DJ's and new life has been injected into the brand. Customers are engaging and this is being clearly proven at the register.Ready to bring your brand to life? Let's talk.

Project made for Yousli in the Food industry for a B2B / B2C audience.We created a muesli brand (name and all) from the ground up. All from the brand platform of ‘Feel good food’ – welcome to Yousli, the makers of whole food muesli. Taste some of their delectable handmade muesli today and get ready to make your day. HOW WE ENGAGEBrand Strategy + Brand Naming + Positioning + Brand Story + Brand Mark + Advertising + Digital + DesignWhat happened next? As well as the online store, Yousli now has a strong wholesale and retail offering; selling through leading cafes, health food stores, boutique supermarkets and international resorts. Yousli is smiling bright through SEO & SEM, Social Media, EDM’s, Food Festivals and our muesli delivery bicycles (or fleet vehicles as we call them) are out on the streets.Ready to bring your brand to life? Let's talk.

Project made for Seek in the Others industry for a B2B / B2C audience.When SEEK was just a name and a visionary idea, we were engaged to create their brand. From the Brand Identity and Brand Architecture through to the brand voice and visual language. The distinct colour palette and irreverent tone of the brand lives on in a brand that is now a household name. HOW WE ENGAGE Brand Strategy + Brand Mark + Advertising + Digital + DesignWhat haven’t we created for SEEK? Brand Mark, Office Fit-outs, Advertising, DM, Events, Animated Training Movies, Invitations, Presentations, Video Games, Website Design. B2C and B2B communications, all with with the SEEK brand voice shining through.What happened next? 15+ years on, the brand has stood the test of time. It looks and feels the same and even though commercially it's grow up, it's been able to retain the irreverence that made it such a stand out as a start up. Seek pink lives on.Ready to bring your brand to life? Let's talk.

Project made for Stratton in the Banking & Financials industry for a B2C audience.We worked with Stratton to define and evolve their brand, to give them the focus and the personality required to drive (pardon the pun) the Stratton brand forward. So with the new brand refresh, smarter positioning and relaunch campaign introducing Stratton as ‘Car finance finding machines’… you could say we gave the business a ‘wax and polish’. HOW WE ENGAGE Brand Strategy + Brand Mark + Positioning + Brand Story + Advertising + Digital + Design We started with Brand Planning and developed the ‘Simply Smarter Finance’ positioning. We then went to work on all the various touchpoints to bring the brand to life.Ready to bring your brand to life? Let's talk.

Project made for Ferguson Plarre in the Food industry for a B2C audience.Scrumptious baking franchise group Ferguson Plarre wanted to refresh their brand and become more relevant in today’s marketplace where food is king. We started with Brand Strategy and developed the positioning that… Ferguson Plarre is a family favourite that ‘Makes it good’. HOW WE ENGAGE Brand Strategy + Positioning + Brand Story + Advertising + Digital + DesignAfter defining brand strategy and positioning we developed a campaign in traditional and digital media to take the new Ferguson Plarre to market. They developed an e-comm website and began to engage with customers in a whole new way. What happened next? By using equity from the existing brand visual assets (but in an all new way) we retained existing customers and appealed to an all new customer base too. Franchisees are engaged and have been officially voted #1 most passionate franchisees in Australia across all categories.Ready to bring your brand to life? Let's talk.