Project made for Montblanc in the Retail industry for a B2B / B2C audience. The Project In 2016, Montblanc in collaboration with UNICEF released a global collection "The Gift of Writing" of writing instruments, stationaries, and timepieces with proceeds supporting the UNICEF Foundation. The global launched had to align, be on brand and theme with the New-York City's opening.
Project made for Canali in the Retail industry for a B2B / B2C audience. The Project One of Italy's most exclusive Luxury brands, Canali, aimed to launch a shop in Melbourne, within Australia's legacy luxury retail store, Henry Bucks.Canali intended its Australian launch to not go unnoticed as they were competing against well known brands such as Armani and Zegna which offered similar products. As Canali wanted to build its reputation in Australia, they needed to acquire new customers and build their social reputation.
Project made for Henry Bucks in the Clothing & Accessories industry for a B2C audience. The Project Henry Bucks, Australia's leading high fashion men's institution launched their first collection of clothing in over 60 years. Called 'The Henry'. The collection was designed for young dynamic modern men. The intention was to launch nationwide with a strong social media campaign in conjunction with a leading menswear influencer to promote.
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