The 10 Best Public Relations (PR) Agencies in Melbourne - 2025 Reviews
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Top Public Relations (PR) Agencies in Melbourne

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Elevate your brand's voice with Melbourne's top-tier Public Relations (PR) agencies. Our curated list showcases the city's finest PR experts, ready to amplify your message and enhance your reputation. Explore each agency's portfolio and client testimonials to find the perfect match for your communication needs. Whether you're seeking crisis management, media relations, or strategic brand storytelling, these PR professionals offer tailored solutions for businesses of all sizes. Looking for the ideal PR partner in Melbourne? Use Sortlist to post your project requirements, and let the city's most skilled PR agencies reach out with customized proposals designed to meet your unique objectives and elevate your brand in the Australian market.

All Public Relations (PR) Companies in Melbourne

  • CodeQuality Technologies

    claimed-flag
    4.5
    (23 reviews)

    Secure IT Solutions for a more secure environment For the next generation of big businesses.

    We are "CodeQuality Technologies LLP.", India's leading software development company headquartered in Ahmedabad, India. Our office is available in VIC, Australia. We also have our physical presence in other edges of the globe like Australia, Sweden, Romania, Ireland, and Canada. In 2010, we began our journey of web and mobile application development. Today we have successfully accomplished over 250+ projects at the company level. We are driven by the simple rule: deliver exceptional service with high-quality software every time, leading to 100% customer success. Experts in delivering bespoke technology solutions, we have created extraordinary mobile and web experiences for many renowned businesses all across the globe. We pride ourselves in our ability to provide outstanding work, the kind that's technically excellent, wildly creative and delivers real benefits to our end clients. We work with many renowned organizations engaged in diverse business sectors and help them broaden their online presence by providing them with excellent web and mobile portfolios.
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    11-50 members

  • Progressive PR & Communications

    claimed-flag
    (0 review)

    Everybody is a storyteller these days... we are great listeners

    We don’t tell stories; we reverse engineer them. We help you join and shape the conversation that’s already happening in the media, on social, in loungerooms across the country. We know their conversations because we talk to them everyday. Since 1999, we have helped clients crowdfund, bring awareness to climate change, save animals, reuse and recycle, encourage children to read, protect people from violence and champion eating properly and playing safely. We have delivered rapid support to families in need, planned gala dinners, and we have helped raise millions of dollars. From our Melbourne offices, we have amassed a large network of editorial contacts with a focus on hospitality, major events, tourism, toys and lifestyle and have developed PR campaigns on a local, national and international level. We are simply different than most PR Agencies in a handful of key ways: We are flexible and nimble (unlike larger Agencies which can be akin to asking the Titanic to turn quickly) You will have regular access to our CEO Jodie Artis who founded Progressive PR & Communications 25 years ago Fact is, full-service agencies often require much larger retainers and unlike us are less flexible in structure, pricing and service mix We are a Specialist Agency Member (and Foundation Member) of The Xfactor Collective, Australia’s first and only network of Social Impact specialist consultants and agencies We have our ear to the ground – we know what media want, how to get it to them and when to do so We measure twice and cut once – there is a well thought out strategic approach to everything we do. We are all about planning for successful outcomes We relish the chance to prove ourselves – we back ourselves with an approach that is about testing the waters on a specific project to see if PR will work for our partners, if we are the best team to deliver it and our businesses are the right fit culturally. Most of all we plan and share – you will know exactly what we are working on and who we are talking to.     We don’t tell stories, we reverse engineer them. We help you join and shape the conversation that’s already happening in the media, on social, in loungerooms across the country. We know their conversations because we talk to them everyday. Since 1999, we have helped clients crowdfund, bring awareness to climate change, save animals, reuse and recycle, encourage children to read, protect people from violence and champion eating properly and playing safely. We have delivered rapid support to families in need, planned gala dinners, and we have helped raise millions of dollars. We helped get chefs out of restaurants and into lounge rooms. We saw news break in less than 140 characters We have seen the rise of the Influencer We were friends with Facebook from the start We saw daily news go digital We’ve seen drama TV become reality TV We’ve seen content become king and we’ve watched brands own the way their products are projected We also love to chat. Get in touch
    4 works in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Worked in Retail (+3)
    Speaks English
    11-50 members

  • Melbourne Clinical Laser

    claimed-flag
    (0 review)

    Rejuvenate, Restore, Radiate

    Melbourne Clinical Laser is a leading provider of advanced skincare and laser treatments in Melbourne. Our clinics, located in Melbourne CBD, Box Hill and South Yarra, offer a comprehensive range of services designed to rejuvenate and restore your skin. We specialize in laser treatments, cosmetic injections, skin revitalization, body sculpting, and more. Our team comprises experienced doctors and registered nurses dedicated to delivering the highest standard of care with personalized treatment plans tailored to each client's unique needs. Using cutting-edge technology and TGA-approved devices, we ensure safe, effective, and transformative results.
    1 work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1 for Public Relations (PR)
    Worked in Hospitals & Healthcare
    Speaks English
    11-50 members

  • Novello PR

    claimed-flag
    (0 review)

    Public Relations. Publicity. Communications.

    This is Novello PR. The artists of communication. Innovative and creative public relations and publicity strategy and planning. Imaginative and captivating storytelling and concept ideation. Fabulous yet authentic collaborations and partnerships. Championing your business and shining a spotlight on it. We provide our services to the following Australian cities: Melbourne, Sydney, Brisbane, Perth, South Australia and Tasmania.
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    1-10 members

  • Tracado

    claimed-flag
    (0 review)

    Marketing is thirsty work

    1 work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Worked in Non-profit
    Speaks English, Italian
    1-10 members

  • CoFactor

    claimed-flag
    (0 review)

    Building and protecting your reputation

    CoFactor is a strategic communication and reputation agency. We help our clients engage and shape the perception of the stakeholders that matter most to achieve their objectives and strengthen their reputation. We’re also by their side to expertly manage sensitive issues or a crisis. Our clients include organisations from small to large businesses and listed companies, as well as business leaders and individuals.
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €3,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    1-10 members

  • Immac Web Design

    claimed-flag
    (0 review)

    We Build Professional Websites For Businesses!

    Leave your competition in the dust with our mind-blowing websites! Our expert web designers are masters at creating eye-catching online presences that stand out from the crowd. From small businesses to big corporations, we'll give your brand the boost it needs to shine. Don't settle for ordinary - let's create an outstanding online presence for your business today. Contact us and get ready to leave your rivals in awe!
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    11-50 members

  • ProSmiles

    claimed-flag
    (0 review)

    ProSmiles is a Top Cosmetic Dental Clinic in Collingwood

    ProSmiles, your premier destination for dental implants in Melbourne, combines expertise and cutting-edge technology to restore your smile seamlessly. Our dentist Collingwood based prioritize precision and patient comfort, offering personalized solutions for your dental needs. From implant placement to cosmetic dentistry, we deliver top-notch care in a warm, welcoming environment. At ProSmiles, we embrace innovation to ensure optimal oral health, making us a trusted choice for dental excellence. Experience the difference with our skilled team committed to transforming smiles and enhancing overall well-being.
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    11-50 members

  • Good Talent

    claimed-flag
    (0 review)
    Good Talent Media is a full-service Public Relations and Communication Agency, specialising in media coverage, media training, crisis media planning, social media, stakeholder engagement, digital campaigns, political lobbying and more.
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia (+1)
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    1-10 members

  • Hatmar & Co Business Consultants

    claimed-flag
    (0 review)

    Hatmar & Co Business Consultants-Unlocking Potential, Ensuring Success.

    Hatmar & Co. Business Consultants offers specialized expertise in market insights, operational strategies, and sustainable development. This is the ideal opportunity for businesses to thrive and achieve lasting success.
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    11-50 members

  • Anytime Care

    claimed-flag
    (0 review)
    Anytime Care’s primary purpose is to provide individualised NDIS disability supports for people with varying abilities. We try our best to provide quality, safe, and secure NDIS support services, which means keeping you, the participant, and your safety at the centre of everything we do. To ensure you are getting the best from what we have to offer as an NDIS Providers Melbourne, we continually work towards developing and improving our services by combining your feedback with informed approaches.
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    11-50 members

  • Soda Communications

    claimed-flag
    (0 review)
    Soda Communications is a boutique-sized PR consultancy jam-packed with big-agency experience
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €10,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    11-50 members

  • The PR Group

    claimed-flag
    (0 review)

    Tell your story.

    The PR Group. We partner with leaders and disruptors from around the world to build brands and create value. Read more about us.
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Aussie Trademark

    claimed-flag
    (0 review)

    Search, Register, Renew — and Protect Your Brand Identity.

    At Aussie Trademark, we specialize in protecting your brand identity with a comprehensive suite of trademark and copyright services. From trademark registration and monitoring to renewal and revival, we ensure your intellectual property is secured every step of the way. With expert support and free initial searches, we make safeguarding your brand simple and stress-free.
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    201-500 members

  • The Knight Alliance

    claimed-flag
    (0 review)

    Body Corporate Managers in Melbourne

    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    11-50 members

  • Victoria Funerals

    claimed-flag
    (0 review)
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    51-200 members

  • Hotglue Pty Ltd

    claimed-flag
    (0 review)
    We bring value, innovation and experience to video production, media strategy and social media. How can we help you?
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    11-50 members

  • PH Communications

    claimed-flag
    (0 review)
    PH Communications is a Melbourne-based consultancy offering marketing communications to SME and corporates.
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Qubit International

    claimed-flag
    (0 review)

    Qubit International: Beyond Tactics, We Craft Strategies

    Qubit International is a leading expert in digital marketing services, catering to clients across Australia, India, the UK, and the USA. Our comprehensive services include SEO, content marketing, social media management, PPC advertising, and web development. We pride ourselves on delivering tailored strategies that drive engagement, increase brand visibility, and boost conversions. With a dedicated team of professionals, Qubit International helps businesses thrive in the digital landscape. Choose us for unparalleled marketing excellence.
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    1-10 members

  • Papermill Agency

    claimed-flag
    (0 review)
    Looking for work in Public Relations (PR)
    Located in Melbourne, Australia
    From €0 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    11-50 members
12

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Insights from a Melbourne Expert: Navigating the Public Relations Landscape

Awards and Recognition in the Melbourne PR Scene

Melbourne, a bustling hub for businesses and media, boasts a vibrant public relations sector known for its excellence and innovation. Various agencies have gained recognition through prestigious awards, celebrating their success in crafting compelling narratives and managing public perceptions effectively. These accolaries not only highlight individual agency achievements but also underscore Melbourne's reputation as a centre for PR excellence.

Notable Client Collaborations

Local agencies have an impressive track record of collaborating with high-profile clients across diverse industries. From leading tech startups to established financial institutions, Melbourne PR agencies have managed to elevate brand images, handle crisis communications, and launch successful products to market. This diversity in client experience showcases the agencies' ability to adapt and innovate across different market segments.

Budgeting for Public Relations in Melbourne

Budget considerations play a critical role in selecting the right PR agency. Melbourne offers a range of agencies from boutique firms to large-scale operations, each providing various pricing structures to accommodate different levels of need and investment. For emerging companies, initial PR campaigns can be tailored to more modest budgets, providing essential services such as media releases and social media management.

Midsized businesses might consider more comprehensive PR strategies that include ongoing media relations, event management, and digital content strategies, which would naturally require a larger budget. For large corporations, integrated PR campaigns that offer full-spectrum services, including international outreach and crisis management, can be essential and involve significant investment.

Choosing a PR Agency in Melbourne

Selecting the right agency requires a thoughtful assessment of your company's needs matched against the agency's strengths. Crucial factors to consider include the agency’s track record, the variety of clients they have serviced, and their ability to tailor strategies to your specific industry. It’s also beneficial to review cases where agencies have successfully managed to navigate through crises or significantly enhance brand visibility and customer engagement through their campaigns.

Ultimately, the right Melbourne PR agency should not only fit your budget but also align with your business values and communication goals, ensuring a partnership that will drive your brand forward in the competitive market.

Karim Saadoune
Written by Karim Saadoune Sortlist Expert in MelbourneLast updated on the 13-06-2025

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Frequently Asked Questions.

Storytelling plays a crucial role in modern PR, especially for Melbourne businesses looking to connect with their local audience. In today's fast-paced digital landscape, crafting compelling narratives has become essential for cutting through the noise and making a lasting impact. Here's how companies in Melbourne can leverage storytelling in their PR efforts:

1. Embrace Melbourne's unique culture

Melbourne is known for its diverse culture, arts scene, and sporting events. Businesses should weave these local elements into their narratives to create an authentic connection with the audience. For example, a tech startup could share its journey from a small office in Fitzroy to becoming a major player in the Australian market.

2. Highlight community impact

Melbourne residents value community engagement. Companies can craft stories that showcase their positive impact on local communities, such as partnerships with local charities or initiatives to support sustainable practices in line with Melbourne's goal to become a zero-waste city by 2030.

3. Use data-driven storytelling

Incorporate relevant data and statistics to add credibility to your narratives. For instance:

  • According to a 2024 study by Deloitte, 78% of Melbourne consumers prefer brands that tell authentic stories about their products or services.
  • Social media engagement for Melbourne businesses increased by 35% when they used storytelling techniques in their content, as reported by Social Media Australia in 2025.
4. Leverage multi-channel storytelling

Melbourne has a tech-savvy population. Businesses should create narratives that can be adapted across various platforms:

  • Social media: Short, engaging stories on Instagram and TikTok
  • Podcasts: Collaborate with popular Melbourne-based podcasts to share your brand story
  • Virtual and augmented reality: Create immersive experiences that tell your brand story, perfect for events like Melbourne Fashion Week or the Melbourne International Film Festival
5. Personalize narratives for different audiences

Melbourne's diverse population requires tailored storytelling approaches. Consider creating different narrative angles for various demographics:

AudienceStorytelling Approach
Young professionalsFocus on innovation, work-life balance, and career growth
FamiliesEmphasize community involvement and family-friendly initiatives
International studentsHighlight cultural diversity and educational opportunities
6. Incorporate user-generated content

Encourage Melburnians to share their experiences with your brand. This not only provides authentic storytelling material but also increases engagement. For example, a local café could feature customer stories about how they've become part of the neighborhood's fabric.

7. Address local challenges

Craft narratives that address specific challenges faced by Melbourne residents. This could include stories about how your company is contributing to affordable housing solutions, improving public transportation, or addressing climate change concerns specific to Victoria.

8. Collaborate with local influencers

Partner with Melbourne-based influencers who align with your brand values to help tell your story. This can provide a more relatable and authentic voice for your narrative, especially when targeting younger demographics.

By implementing these storytelling strategies, Melbourne businesses can create PR narratives that truly resonate with their local audience, fostering stronger connections and brand loyalty. Remember, the key to successful storytelling in PR is authenticity, relevance, and a deep understanding of your target audience's values and interests.

Public Relations (PR) plays a crucial role in establishing thought leadership and positioning executives as industry experts, particularly in a dynamic business hub like Melbourne. Here are several effective ways PR can contribute to these goals:

  1. Develop a strategic content plan: Create a robust content strategy that showcases the company's and executives' expertise. This may include:
    • Authoring insightful articles for respected industry publications
    • Regularly posting thought-provoking content on LinkedIn and other relevant platforms
    • Producing white papers or research reports on industry trends
  2. Secure speaking engagements: Identify and pursue opportunities for executives to speak at high-profile events in Melbourne and beyond, such as:
    • Industry conferences like the Melbourne International Business Forum
    • Local business events hosted by the Melbourne Chamber of Commerce
    • University lectures at prestigious institutions like the University of Melbourne or RMIT
  3. Media relations and interview coaching: Build relationships with key media outlets in Melbourne and provide media training to executives, enabling them to:
    • Offer expert commentary on industry news and trends
    • Participate in panel discussions on programs like ABC News Breakfast or Sky News Business
    • Contribute to industry-specific publications such as Business Review Australia
  4. Leverage local partnerships: Collaborate with Melbourne-based organizations to enhance credibility and expand reach:
    • Partner with local universities for research initiatives
    • Engage with Melbourne's thriving startup ecosystem through mentorship programs
    • Participate in government-led industry initiatives
  5. Create and promote proprietary research: Conduct original research relevant to your industry and the Melbourne market, then:
    • Share findings through press releases and media pitches
    • Host webinars or in-person events to present the results
    • Develop infographics for easy sharing on social media
  6. Establish a strong digital presence: Develop a comprehensive online strategy to showcase thought leadership:
    • Maintain an active and engaging company blog
    • Utilize social media platforms strategically, particularly LinkedIn and Twitter
    • Consider launching a podcast featuring industry insights and expert interviews
  7. Awards and recognition: Identify and apply for relevant industry awards in Melbourne and Australia:
    • Telstra Business Awards
    • Australian Financial Review's Most Innovative Companies list
    • Industry-specific accolades that highlight expertise and innovation

By implementing these PR strategies, companies in Melbourne can effectively enhance their thought leadership position and establish their executives as respected industry experts. It's important to tailor these approaches to the specific industry and target audience, ensuring that the content and messaging resonate with the local business community while also having broader appeal.

Remember, consistency and quality are key. A sustained effort over time will yield the best results in building credibility and recognition as thought leaders in the Melbourne business landscape and beyond.

Successful PR campaigns in Melbourne, like in many other major cities, are increasingly focused on demonstrating tangible impact on a company's bottom line. This shift reflects the growing demand for accountability and ROI in the PR industry. Here are some key ways Melbourne PR professionals measure and demonstrate the impact of their campaigns:

  1. Media Coverage Analysis:
    • Quantitative metrics: Volume of coverage, reach, and potential impressions
    • Qualitative metrics: Sentiment analysis, key message penetration, and share of voice
    • Tools: Many Melbourne PR agencies use media monitoring platforms like Meltwater or Isentia to track these metrics
  2. Digital Analytics:
    • Website traffic: Increases in organic search, referral traffic, and time on site
    • Social media engagement: Growth in followers, likes, shares, and comments
    • Conversion rates: Lead generation, email sign-ups, or direct sales attribution
  3. Brand Health Metrics:
    • Brand awareness studies: Measuring changes in recognition and recall
    • Reputation indices: Tracking improvements in brand perception and trust
    • Customer sentiment: Analyzing reviews and feedback on platforms like ProductReview.com.au
  4. Sales and Lead Generation:
    • Direct correlation: Tracking sales spikes during and after PR activities
    • Customer acquisition cost: Comparing PR-driven leads to other marketing channels
    • Long-term value: Assessing the quality and retention of PR-acquired customers
  5. Market Research:
    • Pre and post-campaign surveys: Measuring shifts in customer perceptions and intentions
    • Focus groups: Gathering qualitative insights on campaign impact
    • Competitor benchmarking: Assessing market share and competitive positioning

To effectively demonstrate impact, Melbourne PR professionals often use a combination of these methods, tailoring their approach to each client's specific goals and industry. For instance, a B2B tech company in Melbourne's thriving startup scene might focus more on lead generation and industry thought leadership, while a consumer brand might prioritize social media engagement and sales correlation.

It's worth noting that the Melbourne PR landscape is particularly competitive, with over 300 agencies operating in the Greater Melbourne area according to industry reports. This competition drives innovation in measurement techniques, with many agencies developing proprietary tools and methodologies to stand out.

Lastly, successful PR campaigns in Melbourne are increasingly adopting an integrated approach, aligning PR metrics with broader marketing and business objectives. This holistic view allows for a more comprehensive demonstration of PR's impact on the bottom line, showing not just immediate results but also long-term value creation for the brand.