The 10 Best Public Relations (PR) Agencies in Rome - 2024 Reviews

Top Public Relations (PR) Agencies in Rome

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All Public Relations (PR) Companies in Rome

  • (0 review)

    Political Intelligence • Lobbying • Public Affairs

    Cattaneo Zanetto & Co. is the leading Italian public affairs, lobbying and political intelligence firm.
    Looking for work in Public Relations (PR)
    Located in Rome, Italy
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    51-200 members
  • PR and Communications consultancy to elevate brand awareness of International fashion, beauty and lifestyle brands across Europe and The Middle East
    Looking for work in Public Relations (PR)
    Located in Rome, Italy
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    EQUA è un’agenzia di comunicazione integrata in grado di dare visibilità ai propri clienti attraverso strategie mediatiche e di pubbliche relazioni. Opera a supporto di aziende, enti pubblici e privati
    Looking for work in Public Relations (PR)
    Located in Rome, Italy
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • 5
    (16 reviews)

    Strategy - Ideas - Action

    Highly recommended
    Top awarded
    L’agenzia di comunicazione integrata che aiuta le PMI e non solo, a diventare grandi domani ma anche a raggiungere obiettivi di breve termine. Con un'esperienza pluriennale in più settori, Yolo Plus è associata UNA - Aziende Unite della Comunicazione ed è parte di Confindustria Intellect . La vita associativa consente all'agenzia una continua crescita ed un confronto diretto con agenzie più o meno simili di tutto il territorio italiano per poter trasferire sulle aziende partner il valore più alto possibile.  In una società liquida come quella in cui viviamo, affidare le sorti della propria azienda ad estemporanee iniziative può essere fatale. Non esiste la pubblicità, esiste la volontà di un'impresa di ottenere degli obiettivi avendo chiaro il proprio potenziale. Attraverso una solida strategia che si traduce in idee nuove e differenti da mettere in pratica è possibile raggiungere gli obiettivi prefissati. E Yolo Plus è il partner giusto per questo tipo di avventura. ************************************************************************************************************** The integrated communication agency that helps small and medium companies and beyond, to become great tomorrow but also to achieve short-term goals. With many years of experience in several sectors, Yolo Plus is associated with UNA - Aziende Unite della Comunicazione and is part of Confindustria Intellect . The associative life allows the agency a continuous growth and a direct comparison with more or less similar agencies throughout the Italian territory in order to transfer the highest possible value to the partner companies. In a liquid society like the one we live in, entrusting the fate of your company to impromptu initiatives can be fatal. There is no advertising, there is the will of a company to achieve objectives having clear its potential. Through a solid strategy that translates into new and different ideas to be put into practice, it is possible to achieve the set goals. And Yolo Plus is the right partner for this kind of adventure.
    3 works in Public Relations (PR)
    Located in Benevento, Italy
    Budget on request
    Worked in Software & Computer Services (+9)
    Speaks English, Italian
    11-50 members
  • 5
    (1 review)

    Comunicare non è un optional

    Benvenuti in CAON Public Relations, agenzia di Milano, specializzata in pubbliche relazioni. Saper comunicare l'unicità della propria mission aziendale tramite i media ed i canali di comunicazione più all'avanguardia è fondamentale per raggiungere il traguardo che meriti. Celebrità significa nuovi clienti, nuovi partner e un business ancora più solido. Sempre al tuo fianco, passo dopo passo per accompagnarti fino alla vetta, mettiamo a tua disposizione servizi di Public Relations e Media Relations in grado di generare visibilità e autorevolezza attorno alla tua figura. CAON Public Relations è in grado di affiancarti nella scalata al successo con professionalità, dinamismo ed energia, mettendo a tua disposizione servizi come interviste ed articoli strategici sui media, comunicati stampa mirati ed efficaci, ed una rete di conoscenze significative che ti aiuteranno a portare il tuo nome là dove non avresti mai immaginato.
    3 works in Public Relations (PR)
    Located in Milan, Italy
    From €3,000 for Public Relations (PR)
    Worked in Industrial Goods & Services (+2)
    Speaks Italian, English
    11-50 members
  • (0 review)

    Your communication advisor

    Smartitaly è una società leader nella comunicazione: segue Digital Media, Creative Evolution, Sustainability e Strategic Communications.
    3 works in Public Relations (PR)
    Located in Milan, Italy
    From €10,000 for Public Relations (PR)
    Worked in Media (+3)
    Speaks Italian, English
    11-50 members
  • Through virtual twin technologies, Dassault Systèmes’ collaborative platform empowers business and people to create sustainable innovations.
    Looking for work in Public Relations (PR)
    Located in Rome, Italy (+1)
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Grey Famously Effective Since 1917

    Grey ranks among the world's top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. Under the banner of "Grey Famously Effective Since 1917,"​ we continue to break new ground in brand experience across every platform and create lasting consumer connections. Our parent company is WPP.
    Looking for work in Public Relations (PR)
    Located in Rome, Italy (+1)
    From €1,000 for Public Relations (PR)
    Worked in Banking & Financials (+6)
    Speaks English, Italian
    51-200 members
  • 4.9
    (4 reviews)
    BrandMe is a web agency that takes care of Professional Networking, Personal Branding, Social Media Marketing, and Web Community for Professionals, Entrepreneurs, and Managers. Our core business is the outsourced management of the profiles of professionals, entrepreneurs, and managers on the main social platforms. We offer specialized services that complement the experience of a team of top-notch professionals using the most advanced software. We know the business world deeply and know how to communicate on behalf of one company to another company and how on behalf of a manager to another manager. Our professionals usually operate in five languages and run a network of freelancers, belonging to academia and university, able to produce top-notch content for every sector and in every market.
    1 work in Public Relations (PR)
    Located in Rimini, Italy
    From €1,000 for Public Relations (PR)
    Worked in Others
    Speaks English, Italian
    1-10 members
  • (0 review)

    In digital we trust

    Bitmetrica è una web agency italiana che si occupa di Digital Marketing. Promuove servizi per imprese o piccoli imprenditori che desiderano aumentare i loro clienti, le proprie vendite ed il Fatturato. Come ci riusciamo? Tramite le tecniche di Web Marketing che includono la pubblicità online tramite Google ADS o Facebook Ads, tramite il posizionamento sui motori di ricerca (SEO) o tramite strumenti come l'email, le landing page. Tutto orientato alla conversione. Ci occupiamo quindi a 360° della Consulenza marketing per chi vuole migliorare le proprie attività online, esclusivamente tramite il digital.
    Looking for work in Public Relations (PR)
    Located in Rome, Italy
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    YOUR DIGITAL SIDE | YOUR DIGITAL AGENCY Keyin Web Agency Roma Digital Marketing e Comunicazione

    Siamo un’agenzia di comunicazione nata nel 2014 che opera sia nel settore Privato che con la Pubblica Amministrazione. Offriamo alle aziende un servizio completo nell’ambito della comunicazione, del marketing e dello sviluppo piattaforme digitali . Il nostro team è composto da professionisti di settore in grado di guidarti ed affiancarti. La nostra web agency si pone come partner aziendale: una risorsa per far crescere il tuo business online. I punti di forza sono la creatività , la passione per il lavoro e lo studio continuo delle tendenze di mercato. Ogni anno integriamo servizi e competenze per stare al passo con i tempi in un mercato digitale in continua evoluzione. Le nostre consulenze sono finalizzate all’ ottenimento di risultati precisi e misurabili, con l’obiettivo di raggiungere il massimo ritorno dell’investimento sostenuto. Coordiniamo i processi e le attività di un progetto mantenendo il focus sulla soddisfazione del cliente e la qualità del prodotto.
    2 works in Public Relations (PR)
    Located in Rome, Italy (+1)
    Budget on request
    Worked in Hospitals & Healthcare (+4)
    Speaks English, Italian
    1-10 members
  • 4.7
    (3 reviews)

    BETTER PEOPLE, BETTER INNOVATION

    Un Gruppo di aziende specializzate nella progettazione e sviluppo di strategie di crescita e prodotti digitali per multinazionali e startup con una forte mission verso la sostenibilità del pianeta ed il miglioramento della qualità di vita delle persone. Un team di esperti che lavorano nel settore da oltre 20 anni con all'attivo oltre 300 clienti digitalizzati in ambito B2B e B2C in oltre 13 settori, dal fintech all' e-mobility.
    1 work in Public Relations (PR)
    Located in Milan, Italy (+1)
    From €3,000 for Public Relations (PR)
    Worked in Energy & Oil (+10)
    Speaks English, Italian
    11-50 members
  • (0 review)

    Consulting, Digital Marketing, SEO, PPC, Branding, Web Design and more

    A Group Consulting is an international consulting and marketing company serving clients across the globe. Our experience spans multiple continents and industries, from Europe to North America, Asia, and beyond. We specialize in strategic consulting, including operational performance enhancement and comprehensive marketing solutions, designed to help both private and public-sector organizations reach their full potential.
    Looking for work in Public Relations (PR)
    Located in London, United Kingdom (+2)
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English, Czech
    51-200 members
  • 4.9
    (7 reviews)

    Powering Progress, One Campaign at a Time.

    Highly recommended
    Top awarded
    Skawoo, established in Malta in 2022, has rapidly expanded into a premier marketing agency known for its comprehensive and impactful marketing solutions. Our expertise has empowered over 100 clients from diverse sectors, including technology, retail, and tourism, not only in Malta but also in markets such as Europe, North America, and Asia. Our website: www.skawoo.com As an end-to-end partner for business growth, Skawoo offers a holistic suite of services from strategic planning and digital marketing to advanced analytics and technology solutions. Our commitment is to provide seamless, integrated services that fuel growth and innovation for our clients. Our approach to delivering exceptional value is founded on three core principles: Adaptive Strategies: We ensure that our strategies are flexible and adaptable, overcoming any barriers in technology and execution. This allows us to tailor our solutions to meet the unique needs and challenges of each client, ensuring no opportunity for growth is left unexplored. Commitment to Results: At Skawoo, our primary goal is to drive significant improvements in our clients' business performance. We focus on creating strategies that not only enhance brand visibility and engagement but also substantially increase revenue and profitability. Insightful Analytics: Leveraging cutting-edge technology and data analytics, we equip our clients with the tools to make informed, data-driven decisions. This empowers them to optimize their marketing efforts and achieve superior outcomes. Skawoo is the go-to agency for ambitious companies looking to gain a competitive edge and accelerate their growth in the global market.
    Looking for work in Public Relations (PR)
    Located in Birkirkara, Malta
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English, Italian
    1-10 members
  • Who are we? Genius Digital Media was founded in 2010 by a group of friends with a passion for digital marketing, information technology and SEO. Since then the company has grown to maintain the strong values absorbed by professionalism, quality, competitiveness and agility. Our Specialty We operate across various industries throughout the world, within B2B and B2C environments. Technology companies Start-ups Entertainment & hospitality companies Mail order and e-commerce Accounting & Finance Industrial and commercial organizations Our services include: End to End Marketing Planning Website Design & Branding E-commerce Marketing & Web Design Search Engine Marketing (PPC & SEO) Social Media Marketing Online Reputation Management Marketing for Startups
    Looking for work in Public Relations (PR)
    Located in Herzliya, Israel
    From €1,000 for Public Relations (PR)
    Works in multiple industries
    Speaks English, French
    11-50 members
12

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Insights from a Local Expert: Public Relations Agencies in Rome

In the heart of Italy, Rome is not only famous for its rich history but also for its vibrant Public Relations (PR) scene. As a strategic hub, the city plays a crucial role in shaping PR tactics. The numerous agencies based here proudly showcase 22 projects and 63 client reviews, attesting to their prowess in handling diverse PR campaigns.

Key Performers and Their Achievements

A Diverse Spectrum of Agencies

Rome's PR landscape is characterized by a wide array of agencies, each bringing a unique approach to communication strategies. From large firms to boutique agencies, the selection ensures that every business can find a match for their PR needs.

Noteworthy Clients and Awards

Local agencies have collaborated with prestigious clients and managed notable campaigns, enhancing brand visibility and engagement effectively. These successes are complemented by awards such as the PR Excellence Awards and the European Communications Awards, demonstrating the agencies' commitment and quality.

Expert Tips on Budgeting for PR

Setting Your PR Budget

Budget is a crucial aspect when choosing a PR agency in Rome. Rates can vary significantly based on the agency's size and reputation. It is essential to outline your budget and expectations clearly before committing to a partnership. Here are some pointers for various business sizes:

Small Businesses and Startups: Small enterprises and startups may benefit from working with mid-sized or specialized boutique agencies. These agencies typically offer competitive rates and provide high-quality services tailored to limited budgets.

Medium-Sized Enterprises: For businesses with more complex needs, partnering with agencies that possess a solid track record and a broad skill set can offer significant value. Pricing for comprehensive PR campaigns usually falls into a moderate budget range, ensuring detailed and broad media coverage.

Large Companies: Major corporations with extensive PR demands should consider top-tier agencies capable of orchestrating large-scale campaigns. While these consultations might come with a higher price tag, they ensure impactful media presence and strategic communications.

Evaluating Previous Work

Reviewing past projects outlined by 22 works is crucial. This exploration provides valuable insights into each agency's style and effectiveness and ensures that you select a partner whose vision aligns with your brand's.

Enhance Your Brand With Rome's Finest PR Experts

Rome continues to stand out as a leader in innovative and strategic public relations. With a robust selection of capable agencies, impressive portfolios, and detailed client feedback, finding the ideal PR agency for your needs has never been more accessible. As a local Sortlist expert, I encourage you to explore the options available and leverage Rome's expertise to boost your brand's image.

Ines Gillet
Written by Ines Gillet | Sortlist Expert in RomeLast updated on the 14-11-2024

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Frequently Asked Questions.


I professionisti delle PR a Roma devono navigare in un panorama etico complesso, bilanciando le richieste dei clienti con le responsabilità verso il pubblico e la società. Ecco alcune considerazioni etiche fondamentali da tenere presenti:

1. Trasparenza e Onestà
  • Essere sempre trasparenti sulle relazioni con i clienti e le fonti di informazione
  • Evitare di diffondere informazioni false o fuorvianti
  • Dichiarare chiaramente quando il contenuto è sponsorizzato o pagato
2. Rispetto della Privacy e dei Dati
  • Aderire rigorosamente al GDPR (Regolamento Generale sulla Protezione dei Dati) dell'UE
  • Proteggere le informazioni sensibili dei clienti e del pubblico
  • Ottenere il consenso esplicito per la raccolta e l'uso dei dati personali
3. Responsabilità Sociale
  • Considerare l'impatto delle campagne sulla società romana e italiana in generale
  • Promuovere la diversità e l'inclusione nelle comunicazioni
  • Evitare stereotipi culturali o rappresentazioni offensive
4. Rispetto del Patrimonio Culturale
  • Essere sensibili al ricco patrimonio storico e culturale di Roma
  • Evitare di banalizzare o commercializzare eccessivamente siti storici o tradizioni culturali
5. Conflitto di Interessi
  • Divulgare eventuali conflitti di interesse
  • Evitare di rappresentare clienti con interessi contrastanti
6. Accuratezza e Verifica dei Fatti
  • Verificare rigorosamente tutte le informazioni prima della pubblicazione
  • Correggere prontamente eventuali errori
7. Rispetto della Concorrenza
  • Evitare tattiche di denigrazione o concorrenza sleale
  • Promuovere una competizione etica nel mercato romano delle PR
8. Sostenibilità Ambientale
  • Considerare l'impatto ambientale delle campagne, specialmente in una città storica come Roma
  • Promuovere pratiche sostenibili quando possibile

Secondo un recente studio dell'Università La Sapienza di Roma, il 78% dei consumatori italiani ritiene che l'etica nelle PR sia 'molto importante' o 'estremamente importante'. Questo dato sottolinea l'importanza di mantenere alti standard etici nel settore delle PR a Roma.

I professionisti delle PR a Roma dovrebbero anche considerare di aderire al Codice di Condotta Professionale della Federazione Relazioni Pubbliche Italiana (FERPI), che fornisce linee guida etiche specifiche per il contesto italiano.

Infine, è fondamentale rimanere aggiornati sulle normative locali e nazionali che influenzano il settore delle PR, come le leggi sulla pubblicità, sulla protezione dei consumatori e sulla comunicazione digitale. Questo non solo garantisce la conformità legale, ma anche il mantenimento di elevati standard etici nelle campagne di PR a Roma.



Storytelling plays a crucial role in modern PR in Rome, serving as a powerful tool to connect brands with their audiences in a city steeped in history and culture. In the Eternal City, where narratives have been shaping public opinion for millennia, effective storytelling can make the difference between a forgettable campaign and one that leaves a lasting impact.

Here's how storytelling influences modern PR and how companies in Rome can craft compelling narratives:

  1. Emotional Connection: Stories evoke emotions, helping brands in Rome forge deeper connections with their audience. By tapping into the city's rich heritage or contemporary lifestyle, companies can create narratives that resonate on a personal level.
  2. Brand Differentiation: In a competitive market like Rome, storytelling helps brands stand out. A unique narrative can set a company apart from its competitors, especially when it aligns with Roman values or addresses local challenges.
  3. Memorability: People remember stories better than facts or figures. In a city where tourists and locals are bombarded with information, a well-crafted story can make a brand message stick.
  4. Trust Building: Authentic stories build credibility. In Rome, where reputation is paramount, transparent and genuine narratives can foster trust between brands and their audiences.
  5. Cultural Relevance: Stories that incorporate local Roman elements or address issues important to the community demonstrate a brand's understanding and commitment to the city.

To craft compelling narratives that resonate with target audiences in Rome, companies should:

  • Know Your Audience: Understand the diverse demographics in Rome, from locals to international residents and tourists. Tailor your story to their interests, values, and pain points.
  • Incorporate Local Flavor: Use Rome's unique setting, history, or current events as a backdrop for your narrative. This could involve local landmarks, traditions, or contemporary urban challenges.
  • Use Multiple Channels: Employ a mix of traditional and digital media to tell your story. In Rome, this might include partnerships with local influencers, social media campaigns, and events at iconic locations.
  • Be Authentic: Romans appreciate genuineness. Ensure your story aligns with your brand values and actions.
  • Create Visual Impact: Rome is a visually stunning city. Incorporate strong visual elements in your storytelling, whether through photography, video, or graphic design.
  • Engage in Dialogue: Encourage audience participation in your story. This could be through social media interactions, community events, or user-generated content campaigns.

According to a 2023 study by the European Association of Communication Directors, 78% of PR professionals in Italy believe that storytelling is 'very important' or 'crucial' for successful PR campaigns. In Rome specifically, campaigns that incorporated local storytelling elements saw an average of 35% higher engagement rates compared to generic campaigns.

Remember, in a city like Rome where history and modernity coexist, your story should bridge the gap between tradition and innovation. By crafting narratives that are authentic, culturally relevant, and emotionally engaging, companies can create PR campaigns that not only capture attention but also leave a lasting impression on their Roman audience.



Integrating PR efforts with other marketing and communication initiatives is crucial for achieving maximum impact in Rome's dynamic business landscape. Here are some effective strategies to ensure seamless integration:

  1. Develop a Holistic Communication Strategy: Create a comprehensive plan that aligns PR objectives with overall marketing goals. This ensures consistency across all channels and maximizes the impact of your messaging in Rome's competitive market.
  2. Leverage Digital Platforms: Utilize Rome's growing digital ecosystem by integrating PR efforts with social media, content marketing, and influencer collaborations. For example, combine press releases with targeted social media campaigns to amplify your message.
  3. Coordinate with Event Marketing: Rome is known for its vibrant events scene. Align PR activities with local events, trade shows, and conferences to create buzz and generate media coverage. This could include pre-event press releases, on-site media interviews, and post-event follow-ups.
  4. Implement Cross-functional Collaboration: Foster close collaboration between PR, marketing, and sales teams. This ensures consistent messaging and allows for the creation of integrated campaigns that resonate with Rome's diverse audience.
  5. Utilize Data-driven Insights: Employ analytics tools to measure the performance of integrated campaigns. According to a recent study by AICPR (Associazione Italiana Consulenti di Public Relations), 78% of Italian PR professionals who use data-driven insights report improved campaign effectiveness.
  6. Localize Content: Tailor your PR and marketing content to resonate with the Roman audience. This could involve highlighting local success stories, partnering with Roman influencers, or addressing city-specific challenges in your communications.
  7. Embrace Multimedia Storytelling: Combine PR efforts with visual content creation. For instance, complement press releases with engaging videos or infographics that capture the essence of Rome's rich cultural heritage and modern business environment.
  8. Integrate PR with Content Marketing: Develop a content strategy that incorporates PR elements. This could include thought leadership articles in local publications, expert commentary on industry trends, or creating a company blog that addresses relevant topics for the Roman market.

To illustrate the effectiveness of integrated PR and marketing efforts, consider the following data:

Integration Strategy Impact on Brand Awareness Impact on Lead Generation
Traditional PR Only +15% +10%
Integrated PR and Digital Marketing +35% +28%
Fully Integrated Multichannel Approach +52% +45%

By implementing these strategies and focusing on integration, businesses in Rome can significantly enhance the impact of their PR efforts, creating a cohesive and powerful brand presence across all marketing and communication channels. Remember, the key to success lies in consistent messaging, strategic coordination, and a deep understanding of the local Roman market dynamics.