The 10 Best Employer Branding Agencies in Istanbul - 2025 Reviews

Top Employer Branding Agencies in Istanbul

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All Employer Branding Consultants in Istanbul

  • 4.9
    (8 reviews)

    Genau Media is “Exactly!” what you need for the peace of mind of working with a full service Agency.

    Genau is a digital media agency striving to tailor the best digital media strategies that align with the unique needs of each and every client. Genau melts creativity, innovation, technology and art in the same pot while keeping up with the trends of interconnected and fast-changing world. With its hallmark polished minimalism, Genau creates glamorous yet sophisticated works that stand out from the crowds. Genau concentrates on reflecting the clients’ true self rather than hiding them behind unnecessary decorations and sentences that do not belong to them as well as appealing to the minds and eyes of the audience. Being a one-stop-shop, Genau adopts a holistic approach and offers all possible digital media solutions that its clients need: Social Media Management Digital Marketing Google Ads META Ads Youtube Ads LikedIn Ads Branding Logo Design Presentation Design Stationary and Packaging Design Graphic Design Corporate Identity Design Web Design Software Development UI/UX Design Mobile App Development Content Creation Photography Video Production 2D and 3D Animation In short, the name Genau says it all itself. We create works that will make you say “That’s it!”  
    Looking for work in Employer Branding
    Located in Istanbul, Turkey (+1)
    From €1,000 for Employer Branding
    Worked in Legal Services (+11)
    Speaks English, German(+1)
    11-50 members
  • 5
    (4 reviews)

    A Creative Marketing and Branding Agency For Businesses and NGOs, Based In London and Istanbul

    Threems is a turnkey solutions company offering high-end professional project management, digital marketing and media services to businesses and NGOs. Got an idea you’re passionate about? A vision you’d love to birth and make into a real business? Then we are the company for you! We have a rich history of working relationships with amazing companies, NGOs and influencers from around the world. Over the years, they have leveraged our expertise to achieve their goals and have seen unprecedented, record success in their various fields. If you want your vision transformed into a real business, your marketing needs taken care of by seasoned experts, and your projects managed to complete satisfaction, we’d be delighted to work with you!
    Looking for work in Employer Branding
    Located in Başakşehir, Turkey (+1)
    From €500 for Employer Branding
    Worked in Hospitals & Healthcare (+2)
    Speaks English, Arabic(+1)
    11-50 members
  • 5
    (4 reviews)

    Strategic and Digital Communications

    GIS Consult is a full-service communications agency strategically integrating traditional public relations with new media, and supporting both local and international companies to fully leverage such integration in the Turkish marketplace. Our co-founders each bring a unique skillset and critical perspective into every creative campaign we develop from their 10 years of experience in PR, marketing and journalism. We help a wide-ranging portfolio of clients, from visionary start-ups to reputable brands, develop their voice and make sure it gets heard by the right audience. To do this effectively, we have created a flexible and mobile structure designed according to the different needs of different brands. This lets us decide faster, take action quicker and offer high quality service in a competitive business model. Although we have experience across multiple sectors, our team possesses specialised knowledge in finance, retail, e-commerce and technology, as well as corporate communications, crisis management, digital strategy, brand journalism, content management, and event management. GIS Consult has a profound experience of working in multi-national business environments and as a part of an international team. The agency has partnerships with European agencies and International PR Networks in Europe and MEA regions. With their diverse skill-set and agile structure, GIS Consult team integrates quickly and effectively to the clients’ teams and offers a complete consultancy service including: researches,positioning,content creation,crisis management, stakeholder mapping,training,media relations,media buying,marketing communications,event management and reporting . Some of agencies international references are Cisco, SEMRush, ECOLAB, Lufthansa Airlines, Atomico, Medtronic, Crossover, EsteBank, Job Router, Mr. Jeff, Ritz Carlton, Thoughtworks and Saxo Capital Markets.  
    Looking for work in Employer Branding
    Located in Kadıköy, Turkey
    From €1,000 for Employer Branding
    Worked in Industrial Goods & Services (+7)
    Speaks English, Turkish
    1-10 members
  • (0 review)

    Design, Technology and Beyond!

    © 2023 Formeta Design. All Rights Reserved. info@formetadesign.com© 2020 Formeta Design by Mertadam DesignAll Rights Reserved
    Looking for work in Employer Branding
    Located in Istanbul, Turkey
    From €1,000 for Employer Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • 5
    (2 reviews)

    Grow with Data-Driven Insights

    Daphne Consulting  contributes to brands’ present & future growth with data driven insights and taking part in actions. Drawing your unique roadmap of success, we commit to point out performance and profitability opportunities on the road.
    Looking for work in Employer Branding
    Located in Beşiktaş, Turkey (+1)
    From €1,000 for Employer Branding
    Worked in Food (+7)
    Speaks English, Turkish
    11-50 members
  • (0 review)

    Not Just a Marketing Agency.

    We were born as a digital house 20 years ago. Our foundational strength in digital could not have better prepared us as we evolved into a full-service marketing and branding agency. Our marketing efforts, branding experiences, and visually stunning creative are realized in the very discipline that resides in Y&C’s DNA. We knew digital would change the world…we just didn’t know exactly where it would take us. Think about the way we consume content, media, and music. About how we work, where we work, what we work on, and who we work with. And how we receive and are receptive to all of that stimuli. It sounds technical, but it’s also very emotional. We pride ourselves on improving the human relationship with technology. This emotional connectivity to your brand becomes heightened through our expansive suite of services, fueling our desire to tell your story through the proper channels.
    Looking for work in Employer Branding
    Located in Şişli, Turkey
    From €0 for Employer Branding
    Worked in Automotive
    Speaks English, French(+1)
    11-50 members
  • Looking for work in Employer Branding
    Located in Bakırköy, Turkey
    From €50 for Employer Branding
    Works in multiple industries
    Speaks English, German(+1)
    1-10 members
  • 5
    (1 review)

    We offer Branding / Digital Present / UIUX design services that help your Brand to stand out

    At Creative Rootss we understand that every client has a distinct story to tell, and we are here to help you transform your vision into reality. Our designers, artists, and strategists focus on creating ideas to make you feel, "Wow, that's so me!" Every creative work in the end has an impression, and our team works to get the best and most satisfying reaction from our clients we love to see the Ahaa expression on them. We believe in the power of collaboration and strive to build strong partnerships with our clients by seeding a field of creative systems where ideas can flourish and grow.
    Looking for work in Employer Branding
    Located in Üsküdar, Turkey
    From €1,000 for Employer Branding
    Worked in Media (+1)
    Speaks English, Arabic
    1-10 members
  • (0 review)

    We are not just branding the employer, we are building a living-culture at corporate level!

    Looking for work in Employer Branding
    Located in Istanbul, Turkey
    From €1,000 for Employer Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • T.I.P-Effect Influencer Marketing Agency in Turkey - Video Agency. Game Influencer Marketing and more. Social Media Plan, Native Marketing, Production.
    Looking for work in Employer Branding
    Located in Beşiktaş, Turkey
    From €1,000 for Employer Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Watsspace = Website Advertising Technology Solutions SPACE

    Watsspace is a full service digital marketing agency based in Istanbul. We provide web design, Google Ads and social media consultancy to companies that want to grow their sales
    Looking for work in Employer Branding
    Unknown location
    From €1,000 for Employer Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Terfi Ä°nsan Kaynakları Pazarlama Ajansı Ä°Åveren Markası ve Kurumsal Ä°letiÅim Kampanyaları Kurumsal Film Prodüksiyonu
    Looking for work in Employer Branding
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Employer Branding
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Şirketlerin insan ve kültür yönetiminde marka iletişimi prensiplerine bağlı deneyim stratejileri oluşturuyor, tasarlıyor ve uyguluyoruz.
    Looking for work in Employer Branding
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

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Frequently Asked Questions.


Employer branding and corporate branding are two distinct yet interconnected concepts that play crucial roles in a company's overall brand strategy. Let's explore their differences and why employer branding is particularly important for businesses in Istanbul today:

Key Differences:

Aspect Employer Branding Corporate Branding
Primary Audience Current and potential employees Customers, investors, and the general public
Focus Company as an employer Company as a business entity
Key Messages Work culture, employee benefits, career growth Products/services, company values, market position
Channels Job boards, career pages, employee testimonials Marketing campaigns, product packaging, corporate communications

Why Employer Branding is Crucial for Istanbul Businesses:

  1. Talent Attraction in a Competitive Market: Istanbul, as Turkey's economic powerhouse, hosts numerous local and international companies. A strong employer brand helps businesses stand out and attract top talent in this competitive environment.
  2. Retention of Skilled Workforce: With its young and educated population, Istanbul offers a vast talent pool. However, retaining skilled employees is crucial. A positive employer brand fosters loyalty and reduces turnover.
  3. Cost-Effective Recruitment: Companies with strong employer brands in Istanbul can reduce recruitment costs by up to 50%, according to recent industry data. This is particularly important in a city known for its high business operational costs.
  4. Enhanced Employee Engagement: Engaged employees are 21% more productive, according to Gallup research. In Istanbul's fast-paced business environment, this can provide a significant competitive advantage.
  5. Bridge to Corporate Brand: In Istanbul's interconnected business community, satisfied employees become brand ambassadors, positively influencing the corporate brand and customer perception.
  6. Cultural Fit in a Diverse City: Istanbul's unique position bridging Europe and Asia makes cultural alignment crucial. A well-defined employer brand helps attract candidates who resonate with the company's values and culture.
  7. Adaptation to Remote Work Trends: Post-pandemic, many Istanbul businesses are adopting hybrid work models. A strong employer brand communicates how companies are adapting to these new work paradigms.

In conclusion, while corporate branding focuses on the external perception of a company, employer branding is about creating a positive internal image and experience. For Istanbul businesses, mastering employer branding is not just about attracting talent – it's about creating a sustainable, productive, and innovative work environment that can thrive in the city's dynamic and competitive business landscape.



İstanbul'daki şirketler, işveren markalarını geliştirirken bazı yaygın hatalar yapabilirler. Bu hataları tanımak ve önlemek, güçlü bir işveren markası oluşturmak için kritik öneme sahiptir. İşte en sık karşılaşılan hatalar ve bunları önleme yolları:

  1. Otantik olmama: Birçok şirket, gerçek kültürlerini yansıtmayan bir imaj yaratmaya çalışır. Bu, potansiyel çalışanların beklentilerini karşılayamama ve yüksek personel devir hızına yol açabilir.

    Çözüm: Şirket kültürünüzü dürüstçe yansıtın. İstanbul'un zengin kültürel mirasını ve iş ortamını vurgulayarak, şirketinizin benzersiz yönlerini öne çıkarın.

  2. Çalışan deneyimini göz ardı etme: İşveren markası sadece işe alım için değil, mevcut çalışanların elde tutulması için de önemlidir.

    Çözüm: Çalışan memnuniyeti anketleri yapın ve geri bildirimleri ciddiye alın. İstanbul'un dinamik iş gücü piyasasında rekabetçi kalmak için çalışan deneyimini sürekli iyileştirin.

  3. Tutarsız mesajlaşma: Farklı kanallarda tutarsız mesajlar vermek, markanızın güvenilirliğini zedeleyebilir.

    Çözüm: Tüm iletişim kanallarında (sosyal medya, kariyer siteleri, iş ilanları) tutarlı bir marka sesi ve mesajı kullanın. İstanbul'un çok kültürlü yapısını göz önünde bulundurarak, mesajlarınızı farklı dillerde de sunmayı düşünün.

  4. Dijital varlığı ihmal etme: Günümüzde, güçlü bir çevrimiçi varlık olmadan etkili bir işveren markası oluşturmak zordur.

    Çözüm: LinkedIn, Glassdoor ve yerel İstanbul iş platformları gibi dijital kanallarda aktif olun. Şirket kültürünüzü ve başarılarınızı düzenli olarak paylaşın.

  5. Değer önerisini net bir şekilde iletmeme: Çalışanlara sunulan benzersiz faydaları açıkça ifade etmemek, potansiyel adayları kaçırmanıza neden olabilir.

    Çözüm: İşveren değer önerinizi (EVP) net bir şekilde tanımlayın ve iletişimini yapın. İstanbul'da çalışmanın avantajlarını (örneğin, uluslararası kariyer fırsatları, Boğaz manzaralı ofis gibi) vurgulayın.

  6. Çalışan hikayelerini kullanmama: Gerçek çalışan deneyimlerini paylaşmamak, marka otantikliğinizi zayıflatabilir.

    Çözüm: Çalışanlarınızın başarı hikayelerini ve deneyimlerini paylaşın. İstanbul'daki çeşitli iş gücünü yansıtan farklı hikayelere yer verin.

  7. Yerel kültürü göz ardı etme: İstanbul'un benzersiz iş kültürünü ve değerlerini dikkate almamak, işveren markanızın yerel bağlamda etkisiz olmasına yol açabilir.

    Çözüm: İstanbul'un iş kültürüne saygı gösterin ve bunu markanıza entegre edin. Örneğin, iş-yaşam dengesi, Ramazan ayında esnek çalışma saatleri gibi yerel değerleri vurgulayın.

İşveren markası geliştirme, sürekli evrim geçiren bir süreçtir. İstanbul'daki şirketler, bu yaygın hataları önleyerek ve yerel bağlamı dikkate alarak, hem yerel hem de global yetenekleri çekmek ve elde tutmak için güçlü bir konumda olacaklardır. Düzenli olarak işveren markanızı gözden geçirin ve güncelleyin, çünkü İstanbul'un dinamik iş ortamı sürekli değişmektedir.



Measuring the effectiveness of employer branding efforts is crucial for companies in Istanbul to ensure their strategies are yielding positive results. Here are several key metrics and methods that Istanbul-based companies can use to evaluate their employer branding success:

1. Employee Engagement and Satisfaction:
  • Conduct regular employee surveys to gauge satisfaction and engagement levels
  • Monitor employee Net Promoter Score (eNPS) to measure loyalty and advocacy
  • Track retention rates and analyze exit interview data
2. Recruitment Metrics:
  • Measure quality of hire and time-to-fill for open positions
  • Monitor application rates and the number of qualified candidates per role
  • Track offer acceptance rates and reasons for declined offers
3. Employer Brand Awareness:
  • Analyze social media engagement and followers on platforms like LinkedIn and Instagram
  • Monitor mentions and sentiment in local Istanbul business publications and forums
  • Track website traffic to career pages and job postings
4. External Recognition:
  • Participate in 'Best Places to Work' surveys for Istanbul or Turkey
  • Monitor rankings in industry-specific employer lists
  • Track received awards related to workplace culture or employer excellence
5. Candidate Experience:
  • Collect feedback through candidate surveys at various stages of the recruitment process
  • Monitor reviews on platforms like Glassdoor and Indeed
  • Analyze drop-off rates during the application process
6. Internal Mobility and Growth:
  • Track internal promotion rates and lateral moves within the company
  • Monitor participation in training and development programs
  • Measure the success rate of employee referral programs

To put these metrics into perspective, consider the following data points relevant to the Istanbul market:

Metric Istanbul Average (2023) Top Performers
Employee Engagement Score 65% 80%+
Retention Rate 82% 90%+
Time-to-Fill (Professional Roles) 45 days <30 days
Offer Acceptance Rate 70% 85%+

It's important for Istanbul companies to benchmark their performance against these local standards and industry leaders. By consistently measuring and analyzing these metrics, companies can identify areas for improvement in their employer branding strategies and make data-driven decisions to enhance their reputation as employers of choice in the competitive Istanbul job market.