Daphne Consulting

Main goal is having a sustainable transformation that has measurable results. Daphne Consulting Digitalization service is beneficial for companies wanting to fuel innovation and accelerate transformation while building their own in-house capabilities. We have digital point of view in core, rather than adapting to the trends, which gives us the opportunity to go in hand with clients from any scale. We have expertise to define the strategy according to the clients’ available resources and help them with their transformation, and eventually to reach digital maturity. Services include: - Digitalization - Corporate Strategy - Digital Transformation - Offline-to-online Migration - Data Strategy - Digital Marketing Strategy - Advertising Strategy

Daphne Consulting offers Business Intelligence and Advanced Analytics solutions which take data as the main focus; offers ways to use it as a strategic asset and a tool for decision making for your business. We gather data by combining 1st and 3rd party data in order to achieve data unification while assisting our clients with right expertise to help them to take right necessary decision with interpretation of data in an effective and efficient way.

Business Intelligence & Advanced Analytics service is designed to understand your business’ needs & KPIs and prepare a customized measurement plan that focuses on collecting right data sets through correct and the most optimized way from third party platforms to supply the information needed. BI & AA experts provides support on capturing insights and creating strategies for attracting, engaging, and retaining customers. Our unique approach explores the customer journey from awareness to conversion and experts generate actionable insights in terms of segmentation, customer value analytics, customer churn reduction, customer loyalty.

Growth marketing services encompass a dynamic approach to driving sustainable business growth, tailored to both B2B and B2C contexts. At its core, growth marketing leverages data-driven strategies and experimentation to identify and capitalize on growth opportunities across the customer lifecycle. For B2B businesses, growth marketing services focus on generating qualified leads, nurturing prospects, and optimizing conversion rates. In the B2C realm, growth marketing services prioritize customer acquisition, retention, and advocacy. Through channels such as social media, search engine optimization (SEO), influencer marketing, and personalized experiences, these services aim to attract, convert, and retain customers while fostering brand loyalty and advocacy. Regardless of the target audience, growth marketing services employ agile methodologies and continuous testing to iterate and optimize campaigns in real-time. By analyzing data and performance metrics, growth marketers uncover insights to refine strategies, enhance customer experiences, and maximize return on investment. Ultimately, growth marketing services empower businesses to accelerate their growth trajectory, adapt to changing market dynamics, and achieve sustainable success in competitive landscapes, whether in B2B or B2C markets.

Daphne Consulting contributes to brands’ present & future growth with data driven insights and taking part in actions. Drawing your unique roadmap of success, we commit to point out performance and profitability opportunities on the road. Projects regarding e-commerce come in modules. Daphne has an expert team knowledgable in most needs of e-commerce companies. Whether it is as narrow as digital marketing execution project or as comprehensive as growth strategy, our experienced consultants with every level of capabilities will offer you the best service. Services include: -Web / app analytics - Market entry & e-export - Budgeting - Growth consulting - Merchandising consulting - Digital marketing consulting as well as execution

Brand and positioning services involve crafting a distinct identity and strategic positioning for a brand within its target market. This multifaceted process begins with a deep dive into understanding the brand's values, mission, and unique selling propositions, as well as conducting market research to assess consumer perceptions and competitive landscapes. Through strategic brand and positioning services, Daphne Consulting supports bringing the brand strategy to life across various touchpoints, including marketing campaigns, digital platforms, and customer experiences. Continuous monitoring and refinement ensure that the brand remains relevant and resonant in an ever-evolving market landscape.

DIGITAL BUSINESS STRATEGY There are 3 pillars to a successful digital business strategy: Being data driven, holistic and adaptive. By building a digital business strategy on those 3 specific pillars, Daphne Consulting enables companies to overcome the competition in digital areas, while increasing efficiency in marketing operations and spending. OFFLINE-TO-ONLINE MIGRATION In today’s landscape, where traditional means of commerce is in decline; it is only strategically advisable to start migrating offline business to online. However, transformation comes with its challenges, where Daphne Consulting can help you to overcome. DIGITAL TRANSFORMATION Daphne Consulting summarizes two major prerequisite steps for a company’s road to digital transformation. These are being a structured organization and next being a data driven organization. Before a company can be called fully digitally transformed, these two main steps and in between layers needs to be passed.

Marketing services encompass a strategic approach to promoting products, services, or brands to target audiences effectively. This comprehensive process begins with a thorough understanding of the target market, including their needs, preferences, and behaviors. Drawing upon a mix of traditional and digital channels, marketing services devise tailored strategies to reach and engage the target audience. This involves crafting compelling messaging, developing creative assets, and selecting appropriate channels such as advertising, public relations, social media, email marketing, and content creation. By leveraging data-driven insights and analytics, marketing services continuously monitor and optimize campaigns to maximize effectiveness and return on investment. The overarching goal is to build brand awareness, drive customer acquisition, foster brand loyalty, and ultimately, achieve business objectives. Through a combination of creativity, strategic thinking, and data-driven decision-making, marketing services play a pivotal role in helping businesses connect with their audience, differentiate themselves in the market, and drive sustainable growth.

Daphne Consulting's Marketing solutions process starts with defining the brand’s target market It aims to plan and manage the right distribution channels to ensure maximum presence guided by the brand purpose, strategy and positioning. Whether B2B or B2C, growth oriented digital marketing strategies are the core of our services. Some example marketing services include: Target Market Definition Marketing Strategy & Budgeting Marketing Mix Planning Digital Marketing Planning (Paid & Organic) Digital Marketing Management (Paid & Organic) Marketing Efficiency Audit CRM Consultancy UX / UI Analysis Daphne Consulting is an official partner of Google, Snap Ads and Adjust (updated in 2023)

Online advertising services encompass a strategic approach to reaching and engaging the target market of a brand in the digital realm. This process begins with a meticulous understanding of the brand's audience demographics, preferences, and behaviors. By leveraging data-driven insights, online advertising services formulate tailored strategies to effectively reach these target segments. The core objective is to plan and manage the optimal distribution channels across various online platforms, ensuring maximum visibility and engagement. This involves selecting the most relevant digital channels, such as social media, search engines, display advertising, and email marketing, based on the brand's purpose, strategy, and positioning. Through meticulous planning and execution, online advertising services aim to amplify the brand's presence in the digital landscape, fostering meaningful interactions with the target audience and driving desired outcomes, whether it's brand awareness, lead generation, or sales conversion.