RCA
Services
17 services offered by RCA
Description Our "RCA Brandstudio" creates brands that people love!
Brands that are relevant today and ready for tomorrow. We believe in the great strategic value of strong brands.
Whether it’s about a product, a corporate image, or an employer brand, our experts work every day on new positionings, new brandings or rebrandings, visual brand identity, sonic branding, or a brand audit.
Our favourite weapons of choice? A methodology and systems that can change and stimulate behaviour, embrace culture, and strengthen ambitious companies and projects. In a word: transformation.Skills in Branding & Positioning (43) Architecture BrandingVisual IdentityCorporate IdentityBrand PositioningBrandingMessagingTarget Market DefinitionUniques Attributes DefinitionB2C PositioningIdeal Customer Profile Definition+33Works in Branding & Positioning (12) Clients in Branding & Positioning (12) KolmontReal Estate | localJuhlaArchitecture & Planning | regionalsaamoNon-profitBank de KremerBanking & Financials | national
Learn more about Branding & PositioningDescription One of the specialisations is PR. We take care of your positive image and build up a relationship of trust between our journalists and your company/brand. We have a team of 15 professionals with 2 native bilingual speakers (dutch and french). The PR department is experienced in both product and corporate PR. : Crisis-and internal communication, Media training, Press relations in lifestyle, influencer relations,...
Our team has a proactive, hands on mentality and works closely together in order to create efficient, integrated and suitable solutions.Skills in Public Relations (PR) (35) Corporate PRCrisis ManagementEmployer BrandingInternal CommunicationPublic RelationsMedia RelationsB2B Public Relationsmarketing prfood PRInterior design PR+25Works in Public Relations (PR) (19) Reviews in Public Relations (PR) (4) Jolien AldersCaroline CaillouxLaura DemullierJoris PoppeClients in Public Relations (PR) (19) Vlaamse Overheid - Departement OmgevingGovernment & Administration | regionalBio-PlanetFood | nationalCoca-Cola BelgiumBeverage | internationalVanden BorreRetail | national
Learn more about Public Relations (PR)Description .Skills in Online Advertising (11) ROI OptimizationPerformance MarketingGoogle AdsProgrammatic AdvertisingOnline PRmedia advertisinginternet advertisingsocial media strategyonline seoAmazon Marketing+1Works in Online Advertising (6) Clients in Online Advertising (6) BelOrtaFood | nationalBelOrtaFood | nationalVlaamse Overheid - Departement OmgevingGovernment & Administration | regionalBrabantiaHousehold Products | national
Learn more about Online AdvertisingDescription At RCA Group we are committed to create advertisements that differentiate your company from the competition. You can rely on us for honest, striking storytelling as well online as in print. Full service of course: we present unbiased advice on which media will get your message noticed and thanks to our outstanding contacts, we can offer the most performant places on- and offline. Because what you say is as important as where you say it!
Every offer is by default tailor made according to your needs and budget. And we promise to deliver. After all, our motto is ‘let’s create impact’ for a justified reason.Skills in Advertising (21) Corporate AdvertisingMedia Planning and BuyingSocial Media AdvertisingPerformance MarketingFull-ServiceOffline marketingRealidad aumentadaVR-AR OntwikkelingGuerilla AdvertisingB2B Advertising+11Works in Advertising (9) Review in Advertising (1) Laurens Van GeneugdenClients in Advertising (9) JuhlaArchitecture & Planning | regionalRCAMarketing & AdvertisingBank de KremerBanking & Financials | nationalVDABGovernment & Administration | national
Learn more about AdvertisingDescription Google Adwords, social media, e-mailings, affiliate marketing, … nowadays 7 in 10 companies are involved in some form of digital marketing. And that’s a good thing, too: no fewer than seven million Belgians from all walks of life are active online, 24/7! In other words, in terms of potential, the sky truly is the limit. This means that the online world, in all its many facets, is the cornerstone of an effective marketing strategy. We brew the ideal marketing mix for our clients. Your goals are our point of departure.
Are you looking to build name awareness or customer loyalty? Or do you want to attract visitors or boost sales? Following a thorough target group and competition analysis, our strategic and creative team of experts will formulate a digital vision in order to realise these goals. The result? Effective campaigns. Measurable, fast and flexible. After all, RCA Group didn’t become an official Google partner, Facebook managed agency and Hubspot partner by mistake!Skills in Digital Strategy (25) Content MarketingOnline MarketingInbound MarketingSocial Media StrategyAffiliate MarketingReputation ManagementMedia BuyingMarketing Automation StrategyMarketing AutomationDigital Consulting+15Works in Digital Strategy (6) Review in Digital Strategy (1) Ina MetalidisClients in Digital Strategy (6) Vanden BorreRetail | nationalVDABGovernment & Administration | nationalRCAMarketing & AdvertisingWibraRetail | international
Learn more about Digital StrategyDescription .Skills in Marketing (12) Luxury MarketingB2C MarketingEthnic MarketingOperational MarketingSustainable MarketingCreative CommunicationDigital CommunicationInternational MarketingIntegrated MarketingMarketing Analytics+2Works in Marketing (4) Clients in Marketing (4) WibraRetail | internationalJuhlaArchitecture & Planning | regionalCevoraHuman Resources | nationalBelOrtaFood | national
Learn more about MarketingDescription From Instagram across Facebook to YouTube, they all reinforce your online brand story in their own way, like an extension of your external and internal communication and as a traffic generator to your website. What’s more, social media are not about one-sided communication, it’s a round-the-clock conversation with clients, staff and partners.
Our experts can help you manage that conversation and capitalise on it. We couple social media with the efficiency of a genuine impact: following thorough analysis we set concrete goals. Afterwards, we measure the results and also include conversion, leads and sales in the story. Just think of us as your strategic sparring partner & coach, perhaps even as your conversation manager. We take you from communication and conversation towards conversion!Skills in Social Media (20) Social SellingContent Planningsocial media strategyonline monitoringSocial Media GrowthPublicidad instagramYoutube AdvertisingSM AnalyticsBrand StorytellingSocial Media Listening+10Works in Social Media (12) Reviews in Social Media (2) Ludivine AllardFRANK KINDTClients in Social Media (12) VDABGovernment & Administration | nationalAudiAutomotive | internationalNew BalanceClothing & Accessories | internationalRCAMarketing & Advertising
Learn more about Social MediaDescription Every client and employee is a spokesman or spokeswoman for your company, organisation or government service. 24/7 and via every available channel, and amplified by and within a fast-moving digital context. Your product is constantly evolving and may turn into a service overnight. Such is the spirit of our age and it calls for a well-defined strategy: clearly stating what and who you are. You need to set a benchmark and be consistent in the relationship with your target group, clients, staff and your competitors.
Our strategists will gladly help you work out that strategy and implement it, using a custom-tailored instead of your everyday out-of-the-box approach and based on a transparent and well-founded analysis. Contextual, targeted and accurate. The methodology varies from market research to focus groups. From the intake interview down to the smallest output, our guiding principle remains unchanged: creating impact. ‘Collaboration’ is a constant in this regard.Skills in Content Strategy (10) social media content developmentContent CreationContent MarketingStorytellingMarketing AutomationCustomer Journey MappingHubSpot Partner AgencyStorytelling for Marketing PersonasStorytelling DigitalNewsletter E-mailingWorks in Content Strategy (6) Clients in Content Strategy (6) BrabantiaHousehold Products | nationalZeisnerFood | nationalsaamoNon-profitWibraRetail | international
Learn more about Content StrategyDescription .Skills in Website Creation (1) Website OptimizationWorks in Website Creation (2) Clients in Website Creation (2) Recor GroupRetailsaamoNon-profit
Learn more about Website CreationDescription .Skills in Influencer Marketing (12) Influencer affiliationLinkedIn InfluencersYoutube InfluencersTiktok InfluencersMicro InfluencersB2B Influencer MarketingInstagram InfluencerNano InfluencersSnapchat InfluencersInfluencer Recruitment+2Works in Influencer Marketing (5) Clients in Influencer Marketing (5) AudiAutomotive | internationalNew BalanceClothing & Accessories | internationalVlaamse Overheid - Departement OmgevingGovernment & Administration | regionalBrabantiaHousehold Products | national
Learn more about Influencer Marketing
Team
60 members in RCA's team
Awards
RCA was awarded 4 times
Reviews
8 reviews for RCA
What was the objective behind your collaboration?PR campagne om brand awareness te verhogen & goed doel te steunen
What did you enjoy the most during your collaboration?Alles was perfect georganiseerd, er werd op details gelet, relaties met verschillende partijen werden allemaal goed gemanaged.
Are there any areas for improvements?We zijn vrij laat gestart met de finale en gedetailleerde uitwerking maar uiteindelijk is alles vlot & op tijd klaargeraakt
Caroline Cailloux recommends this agency
Dankzij de crisistool kunnen we ons als overheid beter voorbereiden op noodsituaties met een grote impact op de bevolking. We oefenen procedures in een realistische oefenomgeving in. Een absolute meerwaarde voor de noodplanning.
What was the objective behind your collaboration?Support in PR-related areas. Or sometimes an activation of a new product our the launch of an event.
What did you enjoy the most during your collaboration?The contact with my key account (and the team). She really listens to our 'case' and always comes up with a good idea our solution. Also the flexibility and the human and spontaneous approach make it a true joy to work together (big thanks!).
Are there any areas for improvements?It would be nice if for each campaign benchmarks are given at 'the pitch of a campaign' so that it is easier to follow up/ analyse the result of a campaign and to pitch upcoming campaigns towards the board. Now I have the feeling that some tools are missing to give the exact info/KPI's/ report of a campaign. It could also help us to get learnings for other campaigns.
Jolien Alders recommends this agency
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Contact
Contact details of RCA
Details
- HeadquarterKon. Astridlaan 38, 3500 Hasselt, Belgium
- Cantersteen 47, 1000 Bruxelles, Belgium
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