RCA

Brussels, Belgium

we make people do things.

Making people do things: that’s the essence of our work. And the essence of our agency. To convince, stimulate and inspire people. We do that by combining strategy, creativity, technology and media. Marketing communication in all its facets, taken to the limit or just beyond.

85 people in their team

Speaks Dutch, English, French

25 projects in their portfolio

28 collaborations started on Sortlist

Works remotely across the globe

Sortlist member since 2015

Founded in 1976

3 awards conferred

4.45/5

(8 reviews)

Open website

Services

14 services offered by RCA

Description
Google Adwords, social media, e-mailings, affiliate marketing, … nowadays 7 in 10 companies are involved in some form of digital marketing. And that’s a good thing, too: no fewer than seven million Belgians from all walks of life are active online, 24/7! In other words, in terms of potential, the sky truly is the limit. This means that the online world, in all its many facets, is the cornerstone of an effective marketing strategy. We brew the ideal marketing mix for our clients. Your goals are our point of departure.

Are you looking to build name awareness or customer loyalty? Or do you want to attract visitors or boost sales? Following a thorough target group and competition analysis, our strategic and creative team of experts will formulate a digital vision in order to realise these goals. The result? Effective campaigns. Measurable, fast and flexible. After all, RCA Group didn’t become an official Google partner, Facebook managed agency and Hubspot partner by mistake!
Skills in Digital Strategy (25)
Communication and AdvertisingContent MarketingOnline MarketingInbound MarketingSocial Media StrategyAffiliate MarketingReputation ManagementMedia BuyingMarketing Automation StrategyMarketing Automation+15
Works in Digital Strategy (6)
Review in Digital Strategy (1)
Ina Metalidis
Clients in Digital Strategy (6)
VDABGovernment & Administration | national
WibraRetail | international
ZeisnerFood | national
VZW Euromelanoma België/Belgique ASBLPharmaceuticals & Biotech | national
Learn more about Digital Strategy
Description
One of the specialisations is PR. We take care of your positive image and build up a relationship of trust between our journalists and your company/brand. We have a team of 15 professionals with 2 native bilingual speakers (dutch and french). The PR department is experienced in both product and corporate PR. : Crisis-and internal communication, Media training, Press relations in lifestyle, influencer relations,...

Our team has a proactive, hands on mentality and works closely together in order to create efficient, integrated and suitable solutions.
Skills in Public Relations (PR) (35)
Press ConferencePress EventsInfluencer RelationsBlogger RelationsBlogger OutreachCrisis Team PreparationCrisis CommunicationsPress Release CopywritingCorporate PRCrisis Management+25
Works in Public Relations (PR) (19)
Reviews in Public Relations (PR) (4)
Jolien Alders
Caroline Cailloux
Laura Demullier
Joris Poppe
Clients in Public Relations (PR) (19)
Circus Belgium SAOthers | national
Val ThorensTravel & Leisure | international
TotalEnergiesEnergy & Oil | national
VZW Euromelanoma België/Belgique ASBLPharmaceuticals & Biotech | national
Learn more about Public Relations (PR)
Description
At RCA Group we have a variety of specialisations to make sure we can provide the best service for our clients. One of our departments is Brands. Every successful campaign starts with a strong brand. So our Brands department specializes in Brand Activation, Brand Identity, Brand Strategy, Digital Marketing, Social Media, Webdesign & Development and Employer Branding. They all have the same goal: to create impact!

Striking communication and smart marketing are the foundation to (re-) enforce brands. In order to do so, we develop communication plans and strategies, we design rebranding campaigns, we create corporate identities, we work on image optimization for our clients etc. We make sure that your brand stands out and is perfectly structured.
Skills in Branding & Positioning (28)
Brand DesignMessagingTarget Market DefinitionUniques Attributes DefinitionB2C PositioningIdeal Customer Profile DefinitionB2B PositioningCorporate Identity Designcorporate brandingcorporate identity+18
Works in Branding & Positioning (9)
Clients in Branding & Positioning (9)
SecuritasOthers | national
RCAMarketing & Advertising |
Bank de KremerBanking & Financials | national
VDABGovernment & Administration | national
Learn more about Branding & Positioning
Description
At RCA Group we are committed to create advertisements that differentiate your company from the competition. You can rely on us for honest, striking storytelling as well online as in print. Full service of course: we present unbiased advice on which media will get your message noticed and thanks to our outstanding contacts, we can offer the most performant places on- and offline. Because what you say is as important as where you say it!
Every offer is by default tailor made according to your needs and budget. And we promise to deliver. After all, our motto is ‘let’s create impact’ for a justified reason.
Skills in Advertising (21)
Social Media AdvertisingCorporate AdvertisingPerformance MarketingGoogle Display AdsStorytellingGoogle AdWordsSocial Media AdsFull-ServiceOffline marketingRealidad aumentada+11
Works in Advertising (8)
Review in Advertising (1)
Laurens Van Geneugden
Clients in Advertising (8)
Bio-PlanetFood | national
Vanden BorreRetail | national
VDABGovernment & Administration | national
Bank de KremerBanking & Financials | national
Learn more about Advertising
Description
From Instagram across Facebook to YouTube, they all reinforce your online brand story in their own way, like an extension of your external and internal communication and as a traffic generator to your website. What’s more, social media are not about one-sided communication, it’s a round-the-clock conversation with clients, staff and partners.

Our experts can help you manage that conversation and capitalise on it. We couple social media with the efficiency of a genuine impact: following thorough analysis we set concrete goals. Afterwards, we measure the results and also include conversion, leads and sales in the story. Just think of us as your strategic sparring partner & coach, perhaps even as your conversation manager. We take you from communication and conversation towards conversion!
Skills in Social Media (20)
SM AnalyticsBrand StorytellingSocial Media ListeningSocial Media CustomizationSocial Media StrategySocial Media MarketingSocial Media ManagementReputation ManagementSocial Media ContentSocial Advertising+10
Works in Social Media (12)
Reviews in Social Media (2)
Ludivine Allard
FRANK KINDT
Clients in Social Media (12)
RicolaFood | national
VZW Euromelanoma België/Belgique ASBLPharmaceuticals & Biotech | national
ZeisnerFood | national
WibraRetail | international
Learn more about Social Media
Description
Every client and employee is a spokesman or spokeswoman for your company, organisation or government service. 24/7 and via every available channel, and amplified by and within a fast-moving digital context. Your product is constantly evolving and may turn into a service overnight. Such is the spirit of our age and it calls for a well-defined strategy: clearly stating what and who you are. You need to set a benchmark and be consistent in the relationship with your target group, clients, staff and your competitors.

Our strategists will gladly help you work out that strategy and implement it, using a custom-tailored instead of your everyday out-of-the-box approach and based on a transparent and well-founded analysis. Contextual, targeted and accurate. The methodology varies from market research to focus groups. From the intake interview down to the smallest output, our guiding principle remains unchanged: creating impact. ‘Collaboration’ is a constant in this regard.
Skills in Content Strategy (10)
Storytelling for Marketing PersonasHubSpot Partner AgencyCustomer Journey MappingMarketing AutomationStorytellingContent MarketingContent Creationsocial media content developmentNewsletter E-mailingStorytelling Digital
Works in Content Strategy (5)
Clients in Content Strategy (5)
BrabantiaHousehold Products | national
WibraRetail | international
RCAMarketing & Advertising |
Vanden BorreRetail | national
Learn more about Content Strategy
Description
No description provided for this service.
Skills in Online Advertising (11)
social media strategyonline seointernet advertisingmedia advertisingOnline PRProgrammatic AdvertisingGoogle AdsPerformance MarketingPpc MarketingROI Optimization+1
Works in Online Advertising (6)
Clients in Online Advertising (6)
VZW Euromelanoma België/Belgique ASBLPharmaceuticals & Biotech | national
BelOrtaFood | national
Vlaamse Overheid - Departement OmgevingGovernment & Administration | regional
BrabantiaHousehold Products | national
Learn more about Online Advertising
Description
Strong experience in performance marketing and tracking off key results. Including implementation of GA4 / Piwik Pro and marketing automation solutions.
Skills in Web analytics/Big data (10)
Social Media StrategySocial Media ServicesDigital CampaignSocial Media CampaignWeb StrategyDigital advertisingDigital AdBusiness AdvertisingCommercial AdvertisingOnline Marketing Campaign
Learn more about Web analytics/Big data
Description
Experience e-mail and marketing automation partner. Former Hubspot partner, now working completely independent
Skills in Email Marketing (9)
Digital CampaignDigital advertisingCRM ConsultingCommercial AdvertisingOnline AdSms MarketingCRM MarketingNewsletterEmail Template Design
Learn more about Email Marketing
Description
No description provided for this service.
Skills in Influencer Marketing (12)
B2B Influencer MarketingYoutube InfluencersTiktok InfluencersMicro InfluencersLinkedIn InfluencersInfluencer affiliationInfluencer StrategyMacro influencersInfluencer RecruitmentSnapchat Influencers+2
Works in Influencer Marketing (5)
Clients in Influencer Marketing (5)
AudiAutomotive | international
New BalanceClothing & Accessories | international
Vlaamse Overheid - Departement OmgevingGovernment & Administration | regional
BrabantiaHousehold Products | national
Learn more about Influencer Marketing

Team

85 members in RCA's team

StoryMaking people do things: that’s the essence of our work. And the essence of our agency. To convince, stimulate and inspire people. We do that by combining strategy, creativity, technology and media. Marketing communication in all its facets, taken to the limit or just beyond.

Awards

RCA was awarded 3 times

Best of Activation award - BelOrta AppelSintjes2023-10-1advertising

Ibis Communication Awards2013-12-31Business-2-consumer product communication

Pink APP of the year2014-12-31

Reviews

8 reviews for RCA

4.45/5

(8 reviews)

Caroline CaillouxBrand manager at Whirlpool Belux

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?PR campagne om brand awareness te verhogen & goed doel te steunen

What did you enjoy the most during your collaboration?Alles was perfect georganiseerd, er werd op details gelet, relaties met verschillende partijen werden allemaal goed gemanaged.

Are there any areas for improvements?We zijn vrij laat gestart met de finale en gedetailleerde uitwerking maar uiteindelijk is alles vlot & op tijd klaargeraakt

Caroline Cailloux recommends this agency

ServicePublic Relations (PR)

SectorConsumer Electronics

Team51 - 200

Laura Demullierspokes person at Nationaal Crisiscentrum

4/5

Dankzij de crisistool kunnen we ons als overheid beter voorbereiden op noodsituaties met een grote impact op de bevolking. We oefenen procedures in een realistische oefenomgeving in. Een absolute meerwaarde voor de noodplanning.

ServicePublic Relations (PR)

SectorGovernment & Administration

Team51 - 200

Jolien AldersBenelux Marketeer at Brabantia

4/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Support in PR-related areas. Or sometimes an activation of a new product our the launch of an event.

What did you enjoy the most during your collaboration?The contact with my key account (and the team). She really listens to our 'case' and always comes up with a good idea our solution. Also the flexibility and the human and spontaneous approach make it a true joy to work together (big thanks!).

Are there any areas for improvements?It would be nice if for each campaign benchmarks are given at 'the pitch of a campaign' so that it is easier to follow up/ analyse the result of a campaign and to pitch upcoming campaigns towards the board. Now I have the feeling that some tools are missing to give the exact info/KPI's/ report of a campaign. It could also help us to get learnings for other campaigns.

Jolien Alders recommends this agency

ServicePublic Relations (PR)

SectorMarketing & Advertising

Team501 - 1000

Worked with RCA?

Share your experience with us.

Write a review

Contact

Contact details of RCA

Details

http://www.rca.be

HeadquarterCantersteen 47, 1000 Bruxelles, Belgium
Kon. Astridlaan, 3500 Hasselt, Belgium
Eikelstraat 66, 2600 Antwerpen, Belgium
Lauriergracht 73, 1016 RH Amsterdam, Netherlands