Cartel Agency

Hasselt, Belgium

A collective force of creative minds. Accelerating your business with compound creativity.

Cartel Agency unites multidisciplinary talents for ambitious brands and hungry eyes. We’re an agency by humans, for humans. At Cartel Agency, we: • build brands that cut through the noise • earn attention through powerful storytelling • influence behavior by sparking awareness • prove that marketing works • drive digital excellence across strategy, tech and performance Our work is creative, sector-agnostic, results-obsessed and always ready for what’s next. We’re not here to make noise. We’re here to accelerate your business.

65 people in their team

Speaks English, French, Dutch

44 projects in their portfolio

33 collaborations started on Sortlist

Works remotely across the globe

Sortlist member since 2014

Founded in 1977

8 awards conferred

4.5/5

(10 reviews)

Open website

Services

27 services offered by Cartel Agency

Service name

Experience level

Related reviews

Starting from

Description

We turn business goals into a clear, integrated marketing plan and deliver it. We define audience priorities and channel roles across owned, earned and paid, craft the message architecture, and orchestrate campaigns and content with consistent cadence. Measurement is built in so every action ties back to pipeline and revenue. Result: consistent presence, qualified demand and marketing that proves its value. Deliverables: Marketing plan and budget with channel roles Go-to-market and campaign architecture + calendar Messaging framework and brand content guidelines SEO roadmap and content plan Reporting, KPI framework and ROI analysis Governance: ways of working, approvals and tooling

Skills in Marketing (19)

Employer Branding

B2B Marketing

Creative Communication

Data Driven Marketing

Digital Communication

Direct Marketing

Integrated Marketing Communication

International Marketing

Marketing Analytics

Marketing Automation

Works in Marketing (10)

CM – Growing. Something you do together. - Marketing

ITAA - Skip That Sh*t with Amber Broos - Marketing

Clients in Marketing (4)

Accountants Van MorgenAccounting | national

CMHospitals & Healthcare | national

BelOrtaFood | national

ITAA (Institute for Tax Advisors and Accountants)Accounting | national

Learn more about Marketing

Description

We connect brand and performance to turn attention into revenue. We plan, launch and scale full-funnel paid media across search, social, video and programmatic, combining creative testing with data-led optimisation. Conversion tracking and first-party data power continuous experiments, while clear dashboards prove impact. Result: higher-quality traffic, lower acquisition costs and a pipeline you can forecast. What you get: Channel strategy and media planning (Search, Social & Video: Meta/YouTube/TikTok, Programmatic, ...) Campaign build and optimisation: audiences, creative variants, bidding and pacing Conversion tracking and first-party data integration Performance dashboards tied to business outcomes

Skills in Online Advertising (13)

Programmatic Advertising

Online Public Relations

Recruitment Marketing

Google Advertising

Performance Marketing

Recruiting

Digital Ad

Retargeting

ROI Optimization

SEO Advertising

Works in Online Advertising (10)

Accountancy, not boring AF - Online Advertising

CM – Growing. Something you do together. - Online Advertising

ITAA - Skip That Sh*t with Amber Broos - Online Advertising

Clients in Online Advertising (4)

Accountants Van MorgenAccounting | national

CMHospitals & Healthcare | national

BelOrtaFood | national

ITAA (Institute for Tax Advisors and Accountants)Accounting | national

Learn more about Online Advertising

Description

We help brands make a distinctive choice and deliver it consistently. We combine creative judgment with pragmatic research where it matters — interviews, category and competitor scans, and lightweight tests to pressure-test direction. We define who you are, who you serve and why you matter, then translate it into naming, narrative and visual identity that teams can use every day. Result: sharper differentiation, stronger preference and more efficient marketing.

Skills in Branding & Positioning (30)

Branding & Positioning

Brand Design

Brand Identity

Brand Naming

Brand Positioning

Corporate Identity

Employer Branding

International Branding

Rebranding

Corporate Branding

Works in Branding & Positioning (14)

Accountants Van Morgen - Vooroordelen - Branding & Positioning

Recor-Rebranding - Branding & Positioning

Review in Branding & Positioning (1)

Luc Vandenhoeck

Clients in Branding & Positioning (4)

BelOrtaFood | national

Accountants van MorgenAccounting | national

Recor GroupRetail | national

KolmontReal Estate | local

Learn more about Branding & Positioning

Description

We turn business goals into a clear, executable digital growth plan. We define the role of brand, content, channels and data across the funnel, set the right metrics and build the backbone for measurement and experimentation. Then we prioritise quick wins and scalable bets and guide execution in focused sprints. Result: sharper focus, smarter spend and compounding growth.

Skills in Digital Strategy (26)

Advertising

Media Buying

Affiliate Marketing

Consumer Marketing

Content Marketing

Digital Communication

Inbound Marketing

Marketing Automation

Marketing Benchmark

Cross Platform Marketing

Works in Digital Strategy (11)

Accountancy, not boring AF - Digital Strategy

Accountants Van Morgen - Vooroordelen - Digital Strategy

ITAA - Skip That Sh*t with Amber Broos - Digital Strategy

Review in Digital Strategy (1)

Ina Metalidis

Clients in Digital Strategy (4)

Accountants Van MorgenAccounting | national

BelOrtaFood | national

Accountants van MorgenAccounting | national

ITAA (Institute for Tax Advisors and Accountants)Accounting | national

Learn more about Digital Strategy

Description

We create campaigns built on the compounding effect of creativity. One strong idea shaped for each channel so every touchpoint reinforces the next. We make choices that serve the ad’s immediate objective and the brand’s long-term health. Message matches medium; craft meets media. We plan, create and produce for TV & online video, radio, OOH/DOOH, print and social, and we prove impact on attention, brand lift and sales. Result: memorable attention now, a stronger brand later and media that pays back more over time. Deliverables Campaign strategy and comms framework Big idea, messaging and concept routes Copy & art direction, storyboards and key visuals Asset production: TV/online video, radio, OOH/DOOH, print, social cut-downs On & offline media planning & buying (TV, radio, print, OOH/DOOH, socials, programmatic...) Measurement: attention, brand lift, sales and post-campaign learnings

Skills in Advertising (18)

Advertising

Corporate Advertising

Full-Service

Google Advertising

Virtual Reality Development

Performance Marketing

Storytelling

Augmented Reality

Offline marketing

Paid Media

Works in Advertising (14)

Accountancy, not boring AF - Advertising

CM – Growing. Something you do together. - Advertising

ITAA - Skip That Sh*t with Amber Broos - Advertising

Review in Advertising (1)

Laurens Van Geneugden

Clients in Advertising (4)

Accountants Van MorgenAccounting | national

CMHospitals & Healthcare | national

BelOrtaFood | national

ITAA (Institute for Tax Advisors and Accountants)Accounting | national

Learn more about Advertising

Description

We turn social into both a brand engine and a performance channel. We set the role of each platform, define your voice and content pillars, and build an always-on system with campaign spikes. Community management with clear SLAs keeps the conversation healthy. Creator and collaborations extend reach, while paid social scales what works. We test creative weekly and optimise to business metrics, not vanity ones. Result: distinctive presence, engaged community and measurable growth.

Skills in Social Media (17)

Reputation Management

SM Analytics

Social Selling

Social Media Customization

Social Media Strategy

Social Media Listening

Social Media Management

Social Media Marketing

Youtube Advertising

Facebook Ads

Works in Social Media (16)

Accountancy, not boring AF - Social Media

Accountants Van Morgen - Vooroordelen - Social Media

ITAA - Skip That Sh*t with Amber Broos - Social Media

Reviews in Social Media (2)

FRANK KINDT

Ludivine Allard

Clients in Social Media (4)

Accountants Van MorgenAccounting | national

BelOrtaFood | national

Accountants van MorgenAccounting | national

ITAA (Institute for Tax Advisors and Accountants)Accounting | national

Learn more about Social Media

Description

Content that builds your brand and drives demand. Always-on and in campaigns. For internal and external use. We clarify audience jobs and journeys, define the narrative and content pillars, choose formats and channels, and set cadence, workflow and governance. Content ties to funnel goals and search intent, with a newsroom rhythm and campaign spikes. Measurement is built in so every piece earns its keep. Result: consistent storytelling, efficient production and compounding reach and conversion. Deliverables: Content audit and opportunity map Narrative framework, messaging and content pillars Editorial calendar and production workflow Format kits (video, social, blog, email) and creator guidelines SEO-briefing Distribution plan across owned, earned and paid Measurement framework and dashboards Content playbook with governance and roles

Skills in Content Strategy (11)

Content Marketing

Marketing Automation

Storytelling

Social Content Strategy

Blogging Strategy

Content Creation

Multilingual Content

Newsletter

Social Media Content

Target Audience Definition

Works in Content Strategy (9)

Accountants Van Morgen - Vooroordelen - Content Strategy

ITAA - Skip That Sh*t with Amber Broos - Content Strategy

Clients in Content Strategy (4)

BelOrtaFood | national

Accountants van MorgenAccounting | national

ITAA (Institute for Tax Advisors and Accountants)Accounting | national

saamoNon-profit

Learn more about Content Strategy

Description

Starting from brand strategy into distinctive design people recognise at a glance. From key visual to a design system, we concept, art-direct and produce assets that ship fast and stay consistent across digital and print. Campaign bursts and always-on included. We hand over templates and clear guidelines so your team can scale without chaos. Result: a recognisable look, assets that perform and production that actually moves. Deliverables We cover all forms of design: small and large-format print (brochures, books, OOH), digital and physical templates including Canva sets, social kits and presentations, through to complete visual identities with clear brand guidelines.

Skills in Graphic Design (15)

Canvas Design

Illustration

Creative Graphic Design

Logo Design

Print Design

Corporate Design

Graphic Chart Design

Logo Graphic Design

Digital Artwork

Graphic Design Services

Works in Graphic Design (11)

KETNET-Kaatje Huisje Spelen - Where play and learning come together - Graphic Design

Accountants Van Morgen - Vooroordelen - Graphic Design

Clients in Graphic Design (4)

KetnetMedia | national

BelOrtaFood | national

Accountants van MorgenAccounting | national

Recor GroupRetail | national

Learn more about Graphic Design

Description

We create visual identities that make your brand recognisable at a glance. Rooted in brand strategy, we build a scalable identity system: logo and variants, colour and typography, layout and grids, photography/illustration, iconography and motion basics. It works across digital, print and retail. We deliver clear brand guidelines and ready-to-use templates so teams can create consistently. Result: recognition, consistency and faster production.

Skills in Graphic Identity (10)

Brand Identity

Corporate Identity

Corporate Identity Design

Motion Graphics

Logo Graphic Design

Branding

Brand Identity Design

Branding Graphic Design

Graphic Design Advertising

Identity Design

Works in Graphic Identity (9)

ITAA - Skip That Sh*t with Amber Broos - Graphic Identity

Clients in Graphic Identity (3)

ITAA (Institute for Tax Advisors and Accountants)Accounting | national

Recor GroupRetail | national

KolmontReal Estate | local

Learn more about Graphic Identity

Description

We run day-to-day conversations that grow brand and protect reputation. Clear voice, content calendar, SLAs for moderation and replies, plus escalation and crisis playbooks. We coordinate with paid to amplify what works and report on real outcomes: sentiment, response time, saves/shares and actions taken.

Skills in Community Management (8)

Community Building

Instagram Community Management

LinkedIn Community Management

Facebook Community Management

Youtube Community Management

Comment Moderation

Content Production

Monthly Reporting

Work in Community Management (1)

Zeisner - Fun from a red bottle. - Community Management

Client in Community Management (1)

ZeisnerFood | national

Learn more about Community Management

Team

65 members in Cartel Agency's team

StoryWe’re a team of strategists, concept creatives, designers, writers, analysts, performance experts, developers and campaign makers who know how to move people and metrics. Whether it’s launching a brand, activating an audience, shifting behavior or scaling growth: we’re in it for the long run.

Awards

Cartel Agency was awarded 8 times

BOCA2024-11-01Best craftmanship

BORA - Bronze2024-11-01Social media & best influencer campaign

BORA - GOLD2024-11-01Best ambassador program

Silver Effie for Wibra2024-10-01

Reviews

10 reviews for Cartel Agency

4.5/5

(10 reviews)

Review summary

AI Generated

Efficiency and punctuality
Flexibility and adaptability
Strong client relationships
Professionalism and expertise
Team integration and collaboration

Efficiency and Punctuality

Multiple clients praise the agency for efficient processes, timely delivery, and punctual project management, ensuring results are achieved within deadlines and often exceeding expectations.

Flexibility and Adaptability

The agency is frequently commended for its flexibility in handling urgent requests, adapting to changes, and quickly finding solutions to unforeseen challenges.

Strong Client Relationships

Clients highlight the agency’s approachable, human, and collaborative style, making external teams feel like true colleagues and fostering a positive working environment.

Luc VandenhoeckProgram Manager at Sint-Trudo Ziekenhuis

Service: Branding & Positioning
Sector: Hospitals & Healthcare

Luc Vandenhoeck recommends this agency

What was the objective behind your collaboration?

Bepalen van een merkstrategie, verhaallijn, visuals van een bouwproject waar er een nieuwe stadswijk ontwikkeld wordt. Initiatiefnemers zijn een consortium van zorgpartners die een gemengde zorg-woonbuurt willen realiseren

What did you enjoy the most during your collaboration?

Heel fijne en efficiënte workshops met leuke technieken die op vrij korte termijn tot een gedragen resultaat leiden

5/5

Budget
Quality
Schedule
Collaboration

Els Van HemelrijckCommunicatieadviseur at KRC

Team: 11 - 50

Els Van Hemelrijck recommends this agency

What was the objective behind your collaboration?

Communicatiestrategie, nieuwe websites, nieuwe huisstijl, campagnes, vormgeving, en ander communicatiewerk

What did you enjoy the most during your collaboration?

Zeer efficiënt en punctueel, flexibel bij dringende projecten.

Are there any areas for improvements?

Voor de commerciële privésector zeer zeker een goed, betrouwbaar en efficiënt bureau.

4.5/5

Budget
Quality
Schedule
Collaboration

Caroline CaillouxBrand manager at Whirlpool Belux

Service: Public Relations (PR)
Sector: Consumer Electronics
Team: 51 - 200

Caroline Cailloux recommends this agency

What was the objective behind your collaboration?

PR campagne om brand awareness te verhogen & goed doel te steunen

What did you enjoy the most during your collaboration?

Alles was perfect georganiseerd, er werd op details gelet, relaties met verschillende partijen werden allemaal goed gemanaged.

Are there any areas for improvements?

We zijn vrij laat gestart met de finale en gedetailleerde uitwerking maar uiteindelijk is alles vlot & op tijd klaargeraakt

5/5

Budget
Quality
Schedule
Collaboration

Worked with Cartel Agency?

Share your experience with us.

Write a review

Contact

Contact details of Cartel Agency

Details

https://cartel.agency/nl

HeadquarterCartel Agency, Koningin Astridlaan, Hasselt, België
Cantersteen 47, 1000 Bruxelles, Belgium
Head Office, Persilstraat, Leuven, België