RCA (+ 8 reviews) | Sortlist
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RCA

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Brussels, Belgium
we make people do things.
Making people do things: that’s the essence of our work. And the essence of our agency. To convince, stimulate and inspire people. We do that by combining strategy, creativity, technology and media. Marketing communication in all its facets, taken to the limit or just beyond.
85 people in their team
Speaks Dutch, English, French
25 projects in their portfolio
27 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2015
Founded in 1976
3 awards conferred
Open website

Services

13 services offered by RCA

Service name
Experience level

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  • Description
    Google Adwords, social media, e-mailings, affiliate marketing, … nowadays 7 in 10 companies are involved in some form of digital marketing. And that’s a good thing, too: no fewer than seven million Belgians from all walks of life are active online, 24/7! In other words, in terms of potential, the sky truly is the limit. This means that the online world, in all its many facets, is the cornerstone of an effective marketing strategy. We brew the ideal marketing mix for our clients. Your goals are our point of departure.

    Are you looking to build name awareness or customer loyalty? Or do you want to attract visitors or boost sales? Following a thorough target group and competition analysis, our strategic and creative team of experts will formulate a digital vision in order to realise these goals. The result? Effective campaigns. Measurable, fast and flexible. After all, RCA Group didn’t become an official Google partner, Facebook managed agency and Hubspot partner by mistake!
    Skills in Digital Strategy (26)
    HubSpot IntegrationContent MarketingOnline MarketingInbound MarketingSocial Media StrategyAffiliate MarketingReputation ManagementMarket ResearchMedia BuyingMarketing Automation Strategy+16
    Works in Digital Strategy (6)
    PR and social media campaign Euromelanoma - Digital Strategy
    Zeisner - Fun from a red bottle. - Digital Strategy
    Wibra goes #cleantok - Digital Strategy
    RCA - a blend of bright things - Digital Strategy
    Review in Digital Strategy (1)
    Ina Metalidis
    Clients in Digital Strategy (6)
    ZeisnerFood | national
    RCAMarketing & Advertising |
    VDABGovernment & Administration | national
    Vanden BorreRetail | national

    Learn more about Digital Strategy


  • Description
    One of the specialisations is PR. We take care of your positive image and build up a relationship of trust between our journalists and your company/brand. We have a team of 15 professionals with 2 native bilingual speakers (dutch and french). The PR department is experienced in both product and corporate PR. : Crisis-and internal communication, Media training, Press relations in lifestyle, influencer relations,...

    Our team has a proactive, hands on mentality and works closely together in order to create efficient, integrated and suitable solutions.
    Skills in Public Relations (PR) (35)
    Online PRPress ConferencePress EventsInfluencer RelationsCrisis CommunicationBlogger RelationsBlogger OutreachPress KitPublic Relations (PR)B2C PR+25
    Works in Public Relations (PR) (19)
    Val Thorens - PR BENELUX - season 2022-2023 - Public Relations (PR)
    Mediatraining TotalEngergies - Public Relations (PR)
    PR and social media campaign Euromelanoma - Public Relations (PR)
    Ricola pop-up Belgium - Public Relations (PR)
    Reviews in Public Relations (PR) (4)
    Jolien Alders
    Caroline Cailloux
    Laura Demullier
    Joris Poppe
    Clients in Public Relations (PR) (19)
    VDABGovernment & Administration | national
    Val ThorensTravel & Leisure | international
    TotalEnergiesEnergy & Oil | national
    VZW Euromelanoma België/Belgique ASBLPharmaceuticals & Biotech | national

    Learn more about Public Relations (PR)


  • Description
    At RCA Group we have a variety of specialisations to make sure we can provide the best service for our clients. One of our departments is Brands. Every successful campaign starts with a strong brand. So our Brands department specializes in Brand Activation, Brand Identity, Brand Strategy, Digital Marketing, Social Media, Webdesign & Development and Employer Branding. They all have the same goal: to create impact!

    Striking communication and smart marketing are the foundation to (re-) enforce brands. In order to do so, we develop communication plans and strategies, we design rebranding campaigns, we create corporate identities, we work on image optimization for our clients etc. We make sure that your brand stands out and is perfectly structured.
    Skills in Branding & Positioning (28)
    Corporate BrandingMessagingTarget Market DefinitionUniques Attributes DefinitionB2C PositioningIdeal Customer Profile DefinitionB2B PositioningCorporate Identity Designcorporate brandingcorporate identity+18
    Works in Branding & Positioning (9)
    BelOrta: campaigns from apple to zucchini - Branding & Positioning
    cevora’s growth spurt - Branding & Positioning
    glowing for glowi - Branding & Positioning
    Bank de Kremer - Branding & Positioning
    Clients in Branding & Positioning (9)
    Bank de KremerBanking & Financials | national
    RCAMarketing & Advertising |
    VDABGovernment & Administration | national
    SecuritasOthers | national

    Learn more about Branding & Positioning


  • Description
    At RCA Group we are committed to create advertisements that differentiate your company from the competition. You can rely on us for honest, striking storytelling as well online as in print. Full service of course: we present unbiased advice on which media will get your message noticed and thanks to our outstanding contacts, we can offer the most performant places on- and offline. Because what you say is as important as where you say it!
    Every offer is by default tailor made according to your needs and budget. And we promise to deliver. After all, our motto is ‘let’s create impact’ for a justified reason.
    Skills in Advertising (21)
    Dynamic RetargetingSocial Media AdsProgrammatic BuyingPaid MediaDigital Out Of HomeOut of Homeadvertising strategydynamic advertisingFull-ServiceOffline marketing+11
    Works in Advertising (8)
    BelOrta: campaigns from apple to zucchini - Advertising
    cevora’s growth spurt - Advertising
    glowing for glowi - Advertising
    Bank de Kremer - Advertising
    Review in Advertising (1)
    Laurens Van Geneugden
    Clients in Advertising (8)
    CevoraHuman Resources | national
    Bank de KremerBanking & Financials | national
    BelOrtaFood | national
    VDABGovernment & Administration | national

    Learn more about Advertising


  • Description
    From Instagram across Facebook to YouTube, they all reinforce your online brand story in their own way, like an extension of your external and internal communication and as a traffic generator to your website. What’s more, social media are not about one-sided communication, it’s a round-the-clock conversation with clients, staff and partners.

    Our experts can help you manage that conversation and capitalise on it. We couple social media with the efficiency of a genuine impact: following thorough analysis we set concrete goals. Afterwards, we measure the results and also include conversion, leads and sales in the story. Just think of us as your strategic sparring partner & coach, perhaps even as your conversation manager. We take you from communication and conversation towards conversion!
    Skills in Social Media (20)
    Social Media MarketingSocial Media ManagementReputation ManagementSocial Media ContentSocial AdvertisingFacebook AdvertisingOnline Reputation ManagementSocial Media CampaignSocial SellingContent Planning+10
    Works in Social Media (12)
    PR and social media campaign Euromelanoma - Social Media
    Ricola pop-up Belgium - Social Media
    Save water with Finish - Social Media
    Linn challenge - Social Media
    Reviews in Social Media (2)
    Ludivine Allard
    FRANK KINDT
    Clients in Social Media (12)
    WibraRetail | international
    AudiAutomotive | international
    New BalanceClothing & Accessories | international
    RCAMarketing & Advertising |

    Learn more about Social Media


  • Description
    Every client and employee is a spokesman or spokeswoman for your company, organisation or government service. 24/7 and via every available channel, and amplified by and within a fast-moving digital context. Your product is constantly evolving and may turn into a service overnight. Such is the spirit of our age and it calls for a well-defined strategy: clearly stating what and who you are. You need to set a benchmark and be consistent in the relationship with your target group, clients, staff and your competitors.

    Our strategists will gladly help you work out that strategy and implement it, using a custom-tailored instead of your everyday out-of-the-box approach and based on a transparent and well-founded analysis. Contextual, targeted and accurate. The methodology varies from market research to focus groups. From the intake interview down to the smallest output, our guiding principle remains unchanged: creating impact. ‘Collaboration’ is a constant in this regard.
    Skills in Content Strategy (11)
    Storytellingsocial media content developmentNewsletter E-mailingStorytelling DigitalStorytelling for Marketing PersonasHubSpot Partner AgencyCustomer Journey MappingMarketing AutomationMarket ResearchContent Creation+1
    Works in Content Strategy (5)
    Linn challenge - Content Strategy
    Zeisner - Fun from a red bottle. - Content Strategy
    Wibra goes #cleantok - Content Strategy
    RCA - a blend of bright things - Content Strategy
    Clients in Content Strategy (5)
    WibraRetail | international
    BrabantiaHousehold Products | national
    ZeisnerFood | national
    RCAMarketing & Advertising |

    Learn more about Content Strategy


  • Description

    No description provided for this service.

    Skills in Online Advertising (11)
    ROI Optimizationonline seosocial media strategyinternet advertisingmedia advertisingOnline PRProgrammatic AdvertisingGoogle AdsPerformance MarketingPpc Marketing+1
    Works in Online Advertising (6)
    PR and social media campaign Euromelanoma - Online Advertising
    BelOrta: Grandma's chicory - Online Advertising
    Linn challenge - Online Advertising
    Check je chip - Online Advertising
    Clients in Online Advertising (6)
    VZW Euromelanoma België/Belgique ASBLPharmaceuticals & Biotech | national
    CevoraHuman Resources | national
    BelOrtaFood | national
    Vlaamse Overheid - Departement OmgevingGovernment & Administration | regional

    Learn more about Online Advertising


  • Description
    Strong experience in performance marketing and tracking off key results. Including implementation of GA4 / Piwik Pro and marketing automation solutions.
    Skills in Web analytics/Big data (10)
    Commercial AdvertisingBusiness AdvertisingDigital AdSocial Media StrategySocial Media ServicesDigital CampaignSocial Media CampaignWeb StrategyOnline Marketing CampaignDigital advertising

    Learn more about Web analytics/Big data


  • Description
    Experience e-mail and marketing automation partner. Former Hubspot partner, now working completely independent
    Skills in Email Marketing (9)
    Digital advertisingEmail Template DesignCRM MarketingSms MarketingOnline AdCommercial AdvertisingCRM ConsultingDigital CampaignNewsletter

    Learn more about Email Marketing


  • Description

    No description provided for this service.

    Skills in Influencer Marketing (12)
    Tiktok InfluencersInfluencer affiliationYoutube InfluencersLinkedIn InfluencersInstagram InfluencerNano InfluencersSnapchat InfluencersInfluencer RecruitmentMacro influencersInfluencer Strategy+2
    Works in Influencer Marketing (5)
    Ricola pop-up Belgium - Influencer Marketing
    Linn challenge - Influencer Marketing
    Check je chip - Influencer Marketing
    Audi PR & Social Media - Influencer Marketing
    Clients in Influencer Marketing (5)
    BrabantiaHousehold Products | national
    New BalanceClothing & Accessories | international
    Vlaamse Overheid - Departement OmgevingGovernment & Administration | regional
    RicolaFood | national

    Learn more about Influencer Marketing

In need of one of those services?

Ask RCA for a quote and get a reply in no time.




Team

85 members in RCA's team

RCA cover
StoryMaking people do things: that’s the essence of our work. And the essence of our agency. To convince, stimulate and inspire people. We do that by combining strategy, creativity, technology and media. Marketing communication in all its facets, taken to the limit or just beyond.
Easily get in touch with RCA’s team

Send them a message and get a reply in no time.


Awards

RCA was awarded 3 times

Best of Activation award - BelOrta AppelSintjes2023-10-1advertising
Ibis Communication Awards2013-12-31Business-2-consumer product communication
Pink APP of the year2014-12-31

Reviews

8 reviews for RCA

4.45/5
(8 reviews)
CC
Caroline CaillouxBrand manager at Whirlpool Belux
ServicePublic Relations (PR)
SectorConsumer Electronics
Team51 - 200
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?PR campagne om brand awareness te verhogen & goed doel te steunen

What did you enjoy the most during your collaboration?Alles was perfect georganiseerd, er werd op details gelet, relaties met verschillende partijen werden allemaal goed gemanaged.

Are there any areas for improvements?We zijn vrij laat gestart met de finale en gedetailleerde uitwerking maar uiteindelijk is alles vlot & op tijd klaargeraakt

Caroline Cailloux recommends this agency


ServicePublic Relations (PR)
SectorConsumer Electronics
Team51 - 200

LD
Laura Demullierspokes person at Nationaal Crisiscentrum
ServicePublic Relations (PR)
SectorGovernment & Administration
Team51 - 200
4/5

Dankzij de crisistool kunnen we ons als overheid beter voorbereiden op noodsituaties met een grote impact op de bevolking. We oefenen procedures in een realistische oefenomgeving in. Een absolute meerwaarde voor de noodplanning.


ServicePublic Relations (PR)
SectorGovernment & Administration
Team51 - 200

JA
Jolien AldersBenelux Marketeer at Brabantia
ServicePublic Relations (PR)
SectorMarketing & Advertising
Team501 - 1000
4/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Support in PR-related areas. Or sometimes an activation of a new product our the launch of an event.

What did you enjoy the most during your collaboration?The contact with my key account (and the team). She really listens to our 'case' and always comes up with a good idea our solution. Also the flexibility and the human and spontaneous approach make it a true joy to work together (big thanks!).

Are there any areas for improvements?It would be nice if for each campaign benchmarks are given at 'the pitch of a campaign' so that it is easier to follow up/ analyse the result of a campaign and to pitch upcoming campaigns towards the board. Now I have the feeling that some tools are missing to give the exact info/KPI's/ report of a campaign. It could also help us to get learnings for other campaigns.

Jolien Alders recommends this agency


ServicePublic Relations (PR)
SectorMarketing & Advertising
Team501 - 1000

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Contact

Contact details of RCA

Details



  • HeadquarterCantersteen 47, 1000 Bruxelles, Belgium

  • Kon. Astridlaan, 3500 Hasselt, Belgium

  • Eikelstraat 66, 2600 Antwerpen, Belgium

  • Lauriergracht 73, 1016 RH Amsterdam, Netherlands

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