RCA

Agency expert in Digital Strategy, Public Relations (PR), Advertising, Branding & Positioning, Social Media, Content Strategy.

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RCA

About RCA

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Description
  • We’re a communications agency, walking the thin line between consultancy and advertising. By bringing bright people together, we create impact for both sides of the table. That’s our essence. We’re in the top 5 of independent Belgian communications agencies, with more than 80 specialists and a broad range of services on 2 locations. Branding, advertising, social media, public communication, PR, online design and marketing, … We’re all about doing the right things. For you and for us. That’s what we do and what we’re proud of.

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    Wij zijn geen consultants of reclamebureau pur sang. We zijn beide. Een communicatiebureau waar agency en consultancy samenkomen en elkaar versterken. Dat is de essentie van hoe we werken en wie we zijn. En wij, dat zijn meer dan 80 specialisten en een pak services: branding, advertising, social media, overheidscommunicatie, PR, online design, digital marketing, enzovoort. We doen wat nodig is, zolang het juist is.

    Het ‘juiste’ doen is in dit vak elke dag iets anders.
    Die ene, juiste weg? Hij bestaat niet. Communicatie-uitdagingen evolueren voortdurend, net zoals technologieën en samenwerkingsverbanden. Er is wel één constante: breng de juiste mensen bij elkaar en de juiste dingen gebeuren.

    En daar engageren wij ons áltijd voor.

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    Nous ne sommes ni un bureau de consultance, ni une agence de publicité. Nous sommes les deux à la fois. Une agence de communication dans laquelle des experts en publicité et des spécialistes de la consultance travaillent ensemble. C’est l’essence même de ce que nous sommes vraiment et de comment nous travaillons. Chez RCA, le « NOUS » rassemble aujourd’hui plus de 80 professionnels expérimentés dans une offre de services variée : branding, publicité, médias sociaux, affaires publiques, relations publiques, design digital, marketing digital, etc. Ensemble, nous faisons ce qui est juste et nécessaire pour nos clients.

    Nous relevons chaque jour de nouveaux challenges pour aboutir à la proposition la plus juste. Il n’y a pas de solution unique car les défis de la communication évoluent sans cesse, tout comme les technologies et les partenariats. La­ seule constante qui nous permet de trouver à chaque fois « la » solution : rassembler les bonnes personnes pour produire le meilleur.

    Tel est notre engagement depuis toujours.

Services offered

We are active in different sectors

Digital Strategy
  • Google Adwords, social media, e-mailings, affiliate marketing, … nowadays 7 in 10 companies are involved in some form of digital marketing. And that’s a good thing, too: no fewer than seven million Belgians from all walks of life are active online, 24/7! In other words, in terms of potential, the sky truly is the limit. This means that the online world, in all its many facets, is the cornerstone of an effective marketing strategy. We brew the ideal marketing mix for our clients. Your goals are our point of departure. Are you looking to build name awareness or customer loyalty? Or do you want to attract visitors or boost sales? Following a thorough target group and competition analysis, our strategic and creative team of experts will formulate a digital vision in order to realise these goals. The result? Effective campaigns. Measurable, fast and flexible. After all, RCA Group didn’t become an official Google partner by mistake!
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Advertising
  • At RCA Group we are committed to create advertisements that differentiate your company from the competition. You can rely on us for honest, striking storytelling as well online as in print. Full service of course: we present unbiased advice on which media will get your message noticed and thanks to our outstanding contacts, we can offer the most performant places on- and offline. Because what you say is as important as where you say it! Every offer is by default tailor made according to your needs and budget. And we promise to deliver. After all, our motto is ‘let’s create impact’ for a justified reason.
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Social Media
  • From Instagram across Facebook to YouTube, they all reinforce your online brand story in their own way, like an extension of your external and internal communication and as a traffic generator to your website. What’s more, social media are not about one-sided communication, it’s a round-the-clock conversation with clients, staff and partners. Our experts can help you manage that conversation and capitalise on it. We couple social media with the efficiency of a genuine impact: following thorough analysis we set concrete goals. Afterwards, we measure the results and also include conversion, leads and sales in the story. Just think of us as your strategic sparring partner & coach, perhaps even as your conversation manager. We take you from communication and conversation towards conversion!
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Public Relations (PR)
  • One of the specialisations is PR. We take care of your positive image and build up a relationship of trust between our journalists and your company/brand. We have a team of 15 professionals with 2 native bilingual speakers (dutch and french). The PR department is experienced in: Corporate PR, PR- Consultancy, Product PR, Crisis-and internal communication, Media training, Press relations, Social media, Webdesign & Development, Digital marketing and Strategy. Our team has a proactive, hands on mentality and works closely together in order to create efficient, integrated and suitable solutions. We are specialized in both product and corporate PR.
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Branding & Positioning
  • At RCA Group we have a variety of specialisations to make sure we can provide the best service for our clients. One of our departments is Brands. Every successful campaign starts with a strong brand. So our Brands department specializes in Brand Activation, Brand Identity, Brand Strategy, Digital Marketing, Social Media, Webdesign & Development and Employer Branding. They all have the same goal: to create impact! Striking communication and smart marketing are the foundation to (re-) enforce brands. In order to do so, we develop communication plans and strategies, we design rebranding campaigns, we create corporate identities, we work on image optimization for our clients etc. We make sure that your brand stands out and is perfectly structured.
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Content Strategy
  • Every client and employee is a spokesman or spokeswoman for your company, organisation or government service. 24/7 and via every available channel, and amplified by and within a fast-moving digital context. Your product is constantly evolving and may turn into a service overnight. Such is the spirit of our age and it calls for a well-defined strategy: clearly stating what and who you are. You need to set a benchmark and be consistent in the relationship with your target group, clients, staff and your competitors. Our strategists will gladly help you work out that strategy and implement it, using a custom-tailored instead of your everyday out-of-the-box approach and based on a transparent and well-founded analysis. Contextual, targeted and accurate. The methodology varies from market research to focus groups. From the intake interview down to the smallest output, our guiding principle remains unchanged: creating impact. ‘Collaboration’ is a constant in this regard.
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Interested by our service? Contact us now!

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A few metrics about the agency

6

Services

0

Reviews

7

Works

85

Team members

Previous Works

Check the latest works made for our clients
7 work(s) uploaded
  • New Balance #OwnGreyDay

    New Balance #OwnGreyDay

    February 2019
    February 2019

    New Balance #OwnGreyDay

    Because life is more than just black and white. 

    Begin 2018 bracht New Balance de iconische 574 sneaker na exact 30 jaar opnieuw uit. Het sportieve merk koos er bewust voor om het klassieke grijze model naar voren te schuiven: het is tijdloos, past bij alles en laat zich niet dicteren door trends. Om de herlancering kracht bij te zetten, doopte New Balance 15 maart om tot internationale ‘Own Grey Day’.

    Als prikkelend voorsmaakje bezorgden we eerst een gedrukt grijs kaartje, omwikkeld met witte veters, aan diverse journalisten en influencers. 

    Door naar hun schoenmaat te vragen, weekten we meteen heel wat nieuwsgierige reacties los.

    Op de dag van de herlancering verspreidden we een video die de kracht van grijs en een onafhankelijke levensstijl benadrukt. Daarvoor werkten we samen met Ish Aït Hamou, dé perfecte merkambassadeur. Hij is als danser, choreograaf, presentator, auteur en creatieveling van Belgisch-Marokkaanse afkomst in geen enkel vakje te stoppen. Hij is authentiek, inspirerend, geëngageerd én heeft een groot en gevarieerd bereik. Ideaal dus voor New Balance om in zijn voetsporen te treden...

    Social Media
    Public Relations (PR)
    Audi PR & Social Media

    Audi PR & Social Media

    September 2015
    September 2015

    Audi PR & Social Media

    We help Audi to:

    - Build up a valuable & long-term relationship with key-journalists

    - Generate press content by setting up an efficient/targeted media strategy

    - Pitch interviews and unique stories

    - Be top-of-mind 

    - Create creative pr campaings

    - Share interesting content on social media

    Public Relations (PR)
    Netflix PR BeLux

    Netflix PR BeLux

    September 2015
    September 2015

    Netflix PR BeLux

    We help Netflix to: - Build up a valuable & long-term relationship with key-journalists & bloggers - Pitch creative storylines, interviews, set visits & exclusive trailers to targeted outlets - Educate influencers about this new freedom of watching content - Send out targeted press releases / monthly newsletters

    Public Relations (PR)
    BIVV – BOB campaign

    BIVV – BOB campaign

    August 2016
    August 2016

    BIVV – BOB campaign

    We create awareness for responsible driving in Belgium through the BOB-campaign: 

    - Creation and organisation of several campaigns

    - 360° support of those campaigns through applications, commercials, an online platform, print media…  

    - Social media management and community management

    - Establish POS-materials and implementing them during events

    - Creating partnerships to enforce the impact of the campaigns

    Branding & Positioning
    Bayer Animal Healthcare

    Bayer Animal Healthcare

    August 2016
    August 2016

    Bayer Animal Healthcare

    At Brands we work for Bayer Animal Health. This is what we do:

    - Strategic communication advises

    - Digital communication

    - Developing and implementing creative product campaigns

    - Ad hoc realisation of communication and sales necessities

    - Social media management

    - Developing and realisation of POS-materials for consumers, vets and pharmacies

    Branding & Positioning
    Corporate and product PR

    Corporate and product PR

    September 2015
    September 2015

    Corporate and product PR

    We help both Coca-Cola Company and Coca-Cola Enterprises to:

    - Build up a valuable & long-term relationship with key-journalists

    - Generate press content by setting up an efficient/targeted media strategy

    - Pitch interviews and unique stories

    - Be top-of-mind 

    - Create creative pr campaings

    Public Relations (PR)
    RCA - a blend of bright things

    RCA - a blend of bright things

    February 2019
    February 2019

    RCA - a blend of bright things

    Advertising
    Social Media
    E-commerce
    Public Relations (PR)
    Content Strategy
    Branding & Positioning
    Digital Strategy

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