RCA

Agency expert in Public Relations (PR), Branding & Positioning, Social Media, Advertising, Digital Strategy, Content Strategy.

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RCA
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We’re a communications agency, walking the thin line between consultancy and advertising. By bringing bright people together, we create impact for both sides of the table. That’s our essence. We’re in the top 5 of independent Belgian communications agencies, with more than 80 specialists and a broad range of services on 2 locations. Branding, advertising, social media, public communication, PR, online design and marketing, … We’re all about doing the right things. For you and for us. That’s what we do and what we’re proud of.

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Wij zijn geen consultants of reclamebureau pur sang. We zijn beide. Een communicatiebureau waar agency en consultancy samenkomen en elkaar versterken. Dat is de essentie van hoe we werken en wie we zijn. En wij, dat zijn meer dan 80 specialisten en een pak services: branding, advertising, social media, overheidscommunicatie, PR, online design, digital marketing, enzovoort. We doen wat nodig is, zolang het juist is.

Het ‘juiste’ doen is in dit vak elke dag iets anders.
Die ene, juiste weg? Hij bestaat niet. Communicatie-uitdagingen evolueren voortdurend, net zoals technologieën en samenwerkingsverbanden. Er is wel één constante: breng de juiste mensen bij elkaar en de juiste dingen gebeuren.

En daar engageren wij ons áltijd voor.

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Nous ne sommes ni un bureau de consultance, ni une agence de publicité. Nous sommes les deux à la fois. Une agence de communication dans laquelle des experts en publicité et des spécialistes de la consultance travaillent ensemble. C’est l’essence même de ce que nous sommes vraiment et de comment nous travaillons. Chez RCA, le « NOUS » rassemble aujourd’hui plus de 80 professionnels expérimentés dans une offre de services variée : branding, publicité, médias sociaux, affaires publiques, relations publiques, design digital, marketing digital, etc. Ensemble, nous faisons ce qui est juste et nécessaire pour nos clients.

Nous relevons chaque jour de nouveaux challenges pour aboutir à la proposition la plus juste. Il n’y a pas de solution unique car les défis de la communication évoluent sans cesse, tout comme les technologies et les partenariats. La­ seule constante qui nous permet de trouver à chaque fois « la » solution : rassembler les bonnes personnes pour produire le meilleur.

Tel est notre engagement depuis toujours.

Awards & Nominations (2)

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Ibis Communication Awards2013

Business-2-consumer product communication

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Pink APP of the year2014

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Certifications

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Profile verified by its owner

Location

placeAddressBessenveldstraat, Brussel, Belgiumkeyboard_arrow_right

Languages

ennlfr

Services

Contact info

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Services offered

We are active in different sectors

Public Relations (PR)
  • One of the specialisations is PR. We take care of your positive image and build up a relationship of trust between our journalists and your company/brand. We have a team of 15 professionals with 2 native bilingual speakers (dutch and french). The PR department is experienced in: Corporate PR, PR- Consultancy, Product PR, Crisis-and internal communication, Media training, Press relations, Social media, Webdesign & Development, Digital marketing and Strategy. Our team has a proactive, hands on mentality and works closely together in order to create efficient, integrated and suitable solutions. We are specialized in both product and corporate PR.
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Social Media
  • From Instagram across Facebook to YouTube, they all reinforce your online brand story in their own way, like an extension of your external and internal communication and as a traffic generator to your website. What’s more, social media are not about one-sided communication, it’s a round-the-clock conversation with clients, staff and partners. Our experts can help you manage that conversation and capitalise on it. We couple social media with the efficiency of a genuine impact: following thorough analysis we set concrete goals. Afterwards, we measure the results and also include conversion, leads and sales in the story. Just think of us as your strategic sparring partner & coach, perhaps even as your conversation manager. We take you from communication and conversation towards conversion!
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Digital Strategy
  • Google Adwords, social media, e-mailings, affiliate marketing, … nowadays 7 in 10 companies are involved in some form of digital marketing. And that’s a good thing, too: no fewer than seven million Belgians from all walks of life are active online, 24/7! In other words, in terms of potential, the sky truly is the limit. This means that the online world, in all its many facets, is the cornerstone of an effective marketing strategy. We brew the ideal marketing mix for our clients. Your goals are our point of departure. Are you looking to build name awareness or customer loyalty? Or do you want to attract visitors or boost sales? Following a thorough target group and competition analysis, our strategic and creative team of experts will formulate a digital vision in order to realise these goals. The result? Effective campaigns. Measurable, fast and flexible. After all, RCA Group didn’t become an official Google partner, Facebook managed agency and Hubspot partner by mistake!
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Branding & Positioning
  • At RCA Group we have a variety of specialisations to make sure we can provide the best service for our clients. One of our departments is Brands. Every successful campaign starts with a strong brand. So our Brands department specializes in Brand Activation, Brand Identity, Brand Strategy, Digital Marketing, Social Media, Webdesign & Development and Employer Branding. They all have the same goal: to create impact! Striking communication and smart marketing are the foundation to (re-) enforce brands. In order to do so, we develop communication plans and strategies, we design rebranding campaigns, we create corporate identities, we work on image optimization for our clients etc. We make sure that your brand stands out and is perfectly structured.
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Advertising
  • At RCA Group we are committed to create advertisements that differentiate your company from the competition. You can rely on us for honest, striking storytelling as well online as in print. Full service of course: we present unbiased advice on which media will get your message noticed and thanks to our outstanding contacts, we can offer the most performant places on- and offline. Because what you say is as important as where you say it! Every offer is by default tailor made according to your needs and budget. And we promise to deliver. After all, our motto is ‘let’s create impact’ for a justified reason.
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Content Strategy
  • Every client and employee is a spokesman or spokeswoman for your company, organisation or government service. 24/7 and via every available channel, and amplified by and within a fast-moving digital context. Your product is constantly evolving and may turn into a service overnight. Such is the spirit of our age and it calls for a well-defined strategy: clearly stating what and who you are. You need to set a benchmark and be consistent in the relationship with your target group, clients, staff and your competitors. Our strategists will gladly help you work out that strategy and implement it, using a custom-tailored instead of your everyday out-of-the-box approach and based on a transparent and well-founded analysis. Contextual, targeted and accurate. The methodology varies from market research to focus groups. From the intake interview down to the smallest output, our guiding principle remains unchanged: creating impact. ‘Collaboration’ is a constant in this regard.
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Interested by our service? Contact us now!

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A few metrics about the agency

6

Services

0

Reviews

11

Works

85

Team members

Previous Works

Check the latest works made for our clients
11 work(s) uploaded
  • Vanden Borre

    Vanden Borre

    June 2019
    June 2019

    Vanden Borre

    Everyone knows Vanden Borre. The brand has spent years developing consumer trust, as reflected in its baseline. Their infamous piano jingle has almost become cultural heritage. But today’s market is changing rapidly, following the emergence of online players such as Amazon and Coolblue. How can Vanden Borre and its physical and online shops keep the brand relevant for a young target audience that is inclined taking its business elsewhere? We were confident that we would be able to tackle this strategic question.

    Branding & Positioning
    Content Strategy
    Public Relations (PR)
    Advertising
    Digital Strategy
    SecuritasOnTour

    SecuritasOnTour

    June 2019
    June 2019

    SecuritasOnTour

    Getting young people interested in a job in the security sector. That is what Securitas, a constantly growing world player, set out to do. The company is currently looking to recruit more than 1,500 new colleagues, including 200 student workers for the summer. They decided to organise Securitas on Tour to target this audience. A job festival that travelled to six locations in just six days. RCA provided rock ’n’ roll communication to guarantee an enthusiastic audience in the front row.

    Public Relations (PR)
    Branding & Positioning
    VDAB - And everything moves.

    VDAB - And everything moves.

    June 2019
    June 2019

    VDAB - And everything moves.

    Technology, automation and digitisation: they create a lot of jobs, but they eliminate plenty of others. The world is moving very fast and that affects us all. As a labour market director, the Flemish public employment agency VDAB wants to get jobseekers, employees, employers and partners on the move and keep them moving. Throughout their entire career. To reinforce this message, we devised a dynamic campaign bursting with energy.

    Advertising
    Social Media
    Public Relations (PR)
    Branding & Positioning
    Digital Strategy
    Bank de Kremer

    Bank de Kremer

    May 2019
    May 2019

    Bank de Kremer

    Fact: it’s money that keeps people in Flanders awake at night, not their health. But only a third of the population are actively trying to sort out their finances. A new bank has come onto the market in the hope of changing this, with a specific approach encapsulated in an app. Bank de Kremer is not just another fintech player. It is a bank responding to a specific need. And we helped them develop and launch their new brand.

    Advertising
    E-commerce
    Branding & Positioning
    New Balance #OwnGreyDay

    New Balance #OwnGreyDay

    February 2019
    February 2019

    New Balance #OwnGreyDay

    In early 2018, New Balance reissued its iconic 574 sneaker after exactly 30 years. The sports brand made a deliberate choice to promote the classic grey model because it is timeless, it goes well with everything and it refuses to submit to trends. 
    To underscore the relaunch, New Balance launched an international ‘Own Grey Day’ on 15 March.

    We started by sending a printed grey card with white laces around it to various journalists and influencers, to pique their curiosity.

    Asking them for their shoe size immediately provoked a flood of curious reactions.

    On the day of the relaunch we shared a video that emphasised the power of grey and an independent lifestyle. Our partner for the video was Ish Aït Hamou, the perfect brand ambassador. As a dancer, choreographer, presenter, author and creative mind, this Belgian of Moroccan origin is simply impossible to pin down. He is genuine, inspiring and committed, and his audience is large and diverse. So New Balance was more than happy to walk in his shoes.

    Social Media
    Public Relations (PR)
    Audi PR & Social Media

    Audi PR & Social Media

    September 2015
    September 2015

    Audi PR & Social Media

    We help Audi to:

    - Build up a valuable & long-term relationship with key-journalists

    - Generate press content by setting up an efficient/targeted media strategy

    - Pitch interviews and unique stories

    - Be top-of-mind 

    - Create creative pr campaings

    - Share interesting content on social media

    Public Relations (PR)
    Netflix PR BeLux

    Netflix PR BeLux

    September 2015
    September 2015

    Netflix PR BeLux

    We help Netflix to: - Build up a valuable & long-term relationship with key-journalists & bloggers - Pitch creative storylines, interviews, set visits & exclusive trailers to targeted outlets - Educate influencers about this new freedom of watching content - Send out targeted press releases / monthly newsletters

    Public Relations (PR)
    BIVV – BOB campaign

    BIVV – BOB campaign

    August 2016
    August 2016

    BIVV – BOB campaign

    We create awareness for responsible driving in Belgium through the BOB-campaign: 

    - Creation and organisation of several campaigns

    - 360° support of those campaigns through applications, commercials, an online platform, print media…  

    - Social media management and community management

    - Establish POS-materials and implementing them during events

    - Creating partnerships to enforce the impact of the campaigns

    Branding & Positioning
    Bayer Animal Healthcare

    Bayer Animal Healthcare

    August 2016
    August 2016

    Bayer Animal Healthcare

    At Brands we work for Bayer Animal Health. This is what we do:

    - Strategic communication advises

    - Digital communication

    - Developing and implementing creative product campaigns

    - Ad hoc realisation of communication and sales necessities

    - Social media management

    - Developing and realisation of POS-materials for consumers, vets and pharmacies

    Branding & Positioning
    Corporate and product PR

    Corporate and product PR

    September 2015
    September 2015

    Corporate and product PR

    We help both Coca-Cola Company and Coca-Cola Enterprises to:

    - Build up a valuable & long-term relationship with key-journalists

    - Generate press content by setting up an efficient/targeted media strategy

    - Pitch interviews and unique stories

    - Be top-of-mind 

    - Create creative pr campaings

    Public Relations (PR)
    RCA - a blend of bright things

    RCA - a blend of bright things

    February 2019
    February 2019

    RCA - a blend of bright things

    Advertising
    Social Media
    E-commerce
    Public Relations (PR)
    Content Strategy
    Branding & Positioning
    Digital Strategy

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