RCA
Services
18 services offered by RCA
Description Our "RCA Brandstudio" creates brands that people love!
Brands that are relevant today and ready for tomorrow. We believe in the great strategic value of strong brands.
Whether it’s about a product, a corporate image, or an employer brand, our experts work every day on new positionings, new brandings or rebrandings, visual brand identity, sonic branding, or a brand audit.
Our favourite weapons of choice? A methodology and systems that can change and stimulate behaviour, embrace culture, and strengthen ambitious companies and projects. In a word: transformation.Skills in Branding & Positioning (43) Brand Book DesignBrand PositioningB2B PositioningIdeal Customer Profile DefinitionB2C PositioningUniques Attributes DefinitionTarget Market DefinitionMessagingCorporate Identity DesignBrand Positioning+33Works in Branding & Positioning (12) Clients in Branding & Positioning (12) GlowiHome Services | nationalCevoraHuman Resources | nationalBelOrtaFood | nationalPritzBeauty |
Learn more about Branding & PositioningDescription Our "RCA Brandstudio" creates brands that people love!
Brands that are relevant today and ready for tomorrow. We believe in the great strategic value of strong brands.
Whether it’s about a product, a corporate image, or an employer brand, our experts work every day on new positionings, new brandings or rebrandings, visual brand identity, sonic branding, or a brand audit.
Our favourite weapons of choice? A methodology and systems that can change and stimulate behaviour, embrace culture, and strengthen ambitious companies and projects. In a word: transformation.Skills in Graphic Identity (1) Identity DesignWorks in Graphic Identity (3) Clients in Graphic Identity (3) PritzBeauty |Sint-AnnaOthers | regionalSmile SafairEntertainment & Events | national
Learn more about Graphic IdentityDescription Google Adwords, social media, e-mailings, affiliate marketing, … nowadays 7 in 10 companies are involved in some form of digital marketing. And that’s a good thing, too: no fewer than seven million Belgians from all walks of life are active online, 24/7! In other words, in terms of potential, the sky truly is the limit. This means that the online world, in all its many facets, is the cornerstone of an effective marketing strategy. We brew the ideal marketing mix for our clients. Your goals are our point of departure.
Are you looking to build name awareness or customer loyalty? Or do you want to attract visitors or boost sales? Following a thorough target group and competition analysis, our strategic and creative team of experts will formulate a digital vision in order to realise these goals. The result? Effective campaigns. Measurable, fast and flexible. After all, RCA Group didn’t become an official Google partner, Facebook managed agency and Hubspot partner by mistake!Skills in Digital Strategy (25) HubSpot IntegrationConsumer Marketingplatform strategyinbounddigital campaignWeb StrategySocial Media StrategyInbound MarketingOnline MarketingContent Marketing+15Works in Digital Strategy (6) Review in Digital Strategy (1) Ina MetalidisClients in Digital Strategy (6) VZW Euromelanoma België/Belgique ASBLPharmaceuticals & Biotech | nationalZeisnerFood | nationalWibraRetail | internationalRCAMarketing & Advertising |
Learn more about Digital StrategyDescription No description provided for this service.
Skills in Packaging (7) Branding PositioningCustom PackagingProduct PackagingFood PackagingNon-food PackagingPackaging DesignPharmaceutical PackagingWork in Packaging (1) Client in Packaging (1) PritzBeauty |
Learn more about PackagingDescription No description provided for this service.
Skills in Marketing (12) Ethnic MarketingB2C MarketingMarketing CommunicationTravel MarketingLuxury MarketingMarketing AnalyticsIntegrated MarketingInternational MarketingDigital CommunicationCreative Communication+2Works in Marketing (3) Clients in Marketing (3) CevoraHuman Resources | nationalWibraRetail | internationalBelOrtaFood | national
Learn more about MarketingDescription One of the specialisations is PR. We take care of your positive image and build up a relationship of trust between our journalists and your company/brand. We have a team of 15 professionals with 2 native bilingual speakers (dutch and french). The PR department is experienced in both product and corporate PR. : Crisis-and internal communication, Media training, Press relations in lifestyle, influencer relations,...
Our team has a proactive, hands on mentality and works closely together in order to create efficient, integrated and suitable solutions.Skills in Public Relations (PR) (35) Media RelationsB2B Public Relationsmarketing prfood PRInterior design PRSports MarketingCrisis CommunicationPress KitPublic Relations (PR)B2C PR+25Works in Public Relations (PR) (19) Reviews in Public Relations (PR) (4) Jolien AldersCaroline CaillouxLaura DemullierJoris PoppeClients in Public Relations (PR) (19) WhirlpoolConsumer Electronics | nationalReckitt Hygiene BeneluxHousehold Products | nationalAudiAutomotive | internationalNew BalanceClothing & Accessories | international
Learn more about Public Relations (PR)Description At RCA Group we are committed to create advertisements that differentiate your company from the competition. You can rely on us for honest, striking storytelling as well online as in print. Full service of course: we present unbiased advice on which media will get your message noticed and thanks to our outstanding contacts, we can offer the most performant places on- and offline. Because what you say is as important as where you say it!
Every offer is by default tailor made according to your needs and budget. And we promise to deliver. After all, our motto is ‘let’s create impact’ for a justified reason.Skills in Advertising (21) dynamic advertisingSocial Media AdsGoogle AdWordsStorytellingGoogle Display AdsPerformance MarketingSocial Media AdvertisingCorporate AdvertisingMedia Planning and BuyingDynamic Retargeting+11Works in Advertising (8) Review in Advertising (1) Laurens Van GeneugdenClients in Advertising (8) Bio-PlanetFood | nationalRCAMarketing & Advertising |Bank de KremerBanking & Financials | nationalVDABGovernment & Administration | national
Learn more about AdvertisingDescription From Instagram across Facebook to YouTube, they all reinforce your online brand story in their own way, like an extension of your external and internal communication and as a traffic generator to your website. What’s more, social media are not about one-sided communication, it’s a round-the-clock conversation with clients, staff and partners.
Our experts can help you manage that conversation and capitalise on it. We couple social media with the efficiency of a genuine impact: following thorough analysis we set concrete goals. Afterwards, we measure the results and also include conversion, leads and sales in the story. Just think of us as your strategic sparring partner & coach, perhaps even as your conversation manager. We take you from communication and conversation towards conversion!Skills in Social Media (20) Social SellingContent Planningsocial media strategyonline monitoringSocial Media GrowthPublicidad instagramYoutube AdvertisingSM AnalyticsBrand StorytellingSocial Media Listening+10Works in Social Media (12) Reviews in Social Media (2) Ludivine AllardFRANK KINDTClients in Social Media (12) WibraRetail | internationalAudiAutomotive | internationalNew BalanceClothing & Accessories | internationalRCAMarketing & Advertising |
Learn more about Social MediaDescription Every client and employee is a spokesman or spokeswoman for your company, organisation or government service. 24/7 and via every available channel, and amplified by and within a fast-moving digital context. Your product is constantly evolving and may turn into a service overnight. Such is the spirit of our age and it calls for a well-defined strategy: clearly stating what and who you are. You need to set a benchmark and be consistent in the relationship with your target group, clients, staff and your competitors.
Our strategists will gladly help you work out that strategy and implement it, using a custom-tailored instead of your everyday out-of-the-box approach and based on a transparent and well-founded analysis. Contextual, targeted and accurate. The methodology varies from market research to focus groups. From the intake interview down to the smallest output, our guiding principle remains unchanged: creating impact. ‘Collaboration’ is a constant in this regard.Skills in Content Strategy (10) Newsletter E-mailingStorytellingContent MarketingContent CreationMarketing AutomationStorytelling Digitalsocial media content developmentStorytelling for Marketing PersonasHubSpot Partner AgencyCustomer Journey MappingWorks in Content Strategy (5) Clients in Content Strategy (5) RCAMarketing & Advertising |WibraRetail | internationalZeisnerFood | nationalBrabantiaHousehold Products | national
Learn more about Content StrategyDescription No description provided for this service.
Skills in Online Advertising (11) Programmatic Advertisingonline seoGoogle AdsPerformance MarketingPpc MarketingROI OptimizationAmazon Marketinginternet advertisingsocial media strategymedia advertising+1Works in Online Advertising (6) Clients in Online Advertising (6) CevoraHuman Resources | nationalBelOrtaFood | nationalVlaamse Overheid - Departement OmgevingGovernment & Administration | regionalBrabantiaHousehold Products | national
Learn more about Online Advertising
Team
60 members in RCA's team
Awards
RCA was awarded 4 times
Reviews
8 reviews for RCA
What was the objective behind your collaboration?PR campagne om brand awareness te verhogen & goed doel te steunen
What did you enjoy the most during your collaboration?Alles was perfect georganiseerd, er werd op details gelet, relaties met verschillende partijen werden allemaal goed gemanaged.
Are there any areas for improvements?We zijn vrij laat gestart met de finale en gedetailleerde uitwerking maar uiteindelijk is alles vlot & op tijd klaargeraakt
Caroline Cailloux recommends this agency
Dankzij de crisistool kunnen we ons als overheid beter voorbereiden op noodsituaties met een grote impact op de bevolking. We oefenen procedures in een realistische oefenomgeving in. Een absolute meerwaarde voor de noodplanning.
What was the objective behind your collaboration?Support in PR-related areas. Or sometimes an activation of a new product our the launch of an event.
What did you enjoy the most during your collaboration?The contact with my key account (and the team). She really listens to our 'case' and always comes up with a good idea our solution. Also the flexibility and the human and spontaneous approach make it a true joy to work together (big thanks!).
Are there any areas for improvements?It would be nice if for each campaign benchmarks are given at 'the pitch of a campaign' so that it is easier to follow up/ analyse the result of a campaign and to pitch upcoming campaigns towards the board. Now I have the feeling that some tools are missing to give the exact info/KPI's/ report of a campaign. It could also help us to get learnings for other campaigns.
Jolien Alders recommends this agency
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Contact
Contact details of RCA
Details
- HeadquarterKon. Astridlaan 38, 3500 Hasselt, Belgium
- Cantersteen 47, 1000 Bruxelles, Belgium
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