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Cartel Agency

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Hasselt, Belgium
A collective force of creative minds. Accelerating your business with compound creativity.
Cartel Agency unites multidisciplinary talents for ambitious brands and hungry eyes. We’re an agency by humans, for humans. At Cartel Agency, we: • build brands that cut through the noise • earn attention through powerful storytelling • influence behavior by sparking awareness • prove that marketing works • drive digital excellence across strategy, tech and performance Our work is creative, sector-agnostic, results-obsessed and always ready for what’s next. We’re not here to make noise. We’re here to accelerate your business.
65 people in their team
Speaks English, French, Dutch
44 projects in their portfolio
33 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2014
Founded in 1977
8 awards conferred
Open website


Services

27 services offered by Cartel Agency

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  • Description
    We turn business goals into a clear, integrated marketing plan and deliver it. We define audience priorities and channel roles across owned, earned and paid, craft the message architecture, and orchestrate campaigns and content with consistent cadence. Measurement is built in so every action ties back to pipeline and revenue. Result: consistent presence, qualified demand and marketing that proves its value. Deliverables: Marketing plan and budget with channel roles Go-to-market and campaign architecture + calendar Messaging framework and brand content guidelines SEO roadmap and content plan Reporting, KPI framework and ROI analysis Governance: ways of working, approvals and tooling
    Skills in Marketing (19)
    Direct MarketingCommunication StrategyMarketing StrategyEmployer BrandingMarketing AutomationB2B MarketingData Driven MarketingMultichannel MarketingMarketing ConsultingRecruitment Marketing+9
    Works in Marketing (10)
    Accountancy, not boring AF - Marketing
    CM – Growing. Something you do together. - Marketing
    Belorta: From anonymous to top-of-mind brand - Marketing
    ITAA - Skip That Sh*t with Amber Broos - Marketing
    Clients in Marketing (4)
    Accountants Van MorgenAccounting | national
    CMHospitals & Healthcare | national
    BelOrtaFood | national
    ITAA (Institute for Tax Advisors and Accountants)Accounting | national

    Learn more about Marketing


  • Description
    We connect brand and performance to turn attention into revenue. We plan, launch and scale full-funnel paid media across search, social, video and programmatic, combining creative testing with data-led optimisation. Conversion tracking and first-party data power continuous experiments, while clear dashboards prove impact. Result: higher-quality traffic, lower acquisition costs and a pipeline you can forecast. What you get: Channel strategy and media planning (Search, Social & Video: Meta/YouTube/TikTok, Programmatic, ...) Campaign build and optimisation: audiences, creative variants, bidding and pacing Conversion tracking and first-party data integration Performance dashboards tied to business outcomes
    Skills in Online Advertising (13)
    RetargetingSEADigital AdvertisingPerformance MarketingGoogle AdsProgrammatic AdvertisingOnline PRmedia advertisingsocial media strategyRecruiting+3
    Works in Online Advertising (10)
    Accountancy, not boring AF - Online Advertising
    CM – Growing. Something you do together. - Online Advertising
    Belorta: From anonymous to top-of-mind brand - Online Advertising
    ITAA - Skip That Sh*t with Amber Broos - Online Advertising
    Clients in Online Advertising (4)
    Accountants Van MorgenAccounting | national
    CMHospitals & Healthcare | national
    BelOrtaFood | national
    ITAA (Institute for Tax Advisors and Accountants)Accounting | national

    Learn more about Online Advertising


  • Description
    We help brands make a distinctive choice and deliver it consistently. We combine creative judgment with pragmatic research where it matters — interviews, category and competitor scans, and lightweight tests to pressure-test direction. We define who you are, who you serve and why you matter, then translate it into naming, narrative and visual identity that teams can use every day. Result: sharper differentiation, stronger preference and more efficient marketing.
    Skills in Branding & Positioning (30)
    BrandingCorporate IdentityVisual IdentityBrand StrategyBrand GuidelinesBrand IdentityBranding and PositioningEmployer BrandingCorporate BrandingRebranding+20
    Works in Branding & Positioning (14)
    Belorta: From anonymous to top-of-mind brand - Branding & Positioning
    Accountants Van Morgen - Vooroordelen - Branding & Positioning
    Recor-Rebranding - Branding & Positioning
    Gerechtshof - Branding & Positioning
    Review in Branding & Positioning (1)
    Luc Vandenhoeck
    Clients in Branding & Positioning (4)
    BelOrtaFood | national
    Accountants van MorgenAccounting | national
    Recor GroupRetail | national
    KolmontReal Estate | local

    Learn more about Branding & Positioning


  • Description
    We turn business goals into a clear, executable digital growth plan. We define the role of brand, content, channels and data across the funnel, set the right metrics and build the backbone for measurement and experimentation. Then we prioritise quick wins and scalable bets and guide execution in focused sprints. Result: sharper focus, smarter spend and compounding growth.
    Skills in Digital Strategy (28)
    Content MarketingOnline MarketingInbound MarketingSocial Media StrategyAffiliate MarketingMedia BuyingMarketing Automation StrategyDigital ConsultingDigital Marketing Strategyplatform strategy+18
    Works in Digital Strategy (11)
    Accountancy, not boring AF - Digital Strategy
    Belorta: From anonymous to top-of-mind brand - Digital Strategy
    Accountants Van Morgen - Vooroordelen - Digital Strategy
    ITAA - Skip That Sh*t with Amber Broos - Digital Strategy
    Review in Digital Strategy (1)
    Ina Metalidis
    Clients in Digital Strategy (4)
    Accountants Van MorgenAccounting | national
    BelOrtaFood | national
    Accountants van MorgenAccounting | national
    ITAA (Institute for Tax Advisors and Accountants)Accounting | national

    Learn more about Digital Strategy


  • Description
    We create campaigns built on the compounding effect of creativity. One strong idea shaped for each channel so every touchpoint reinforces the next. We make choices that serve the ad’s immediate objective and the brand’s long-term health. Message matches medium; craft meets media. We plan, create and produce for TV & online video, radio, OOH/DOOH, print and social, and we prove impact on attention, brand lift and sales. Result: memorable attention now, a stronger brand later and media that pays back more over time. Deliverables Campaign strategy and comms framework Big idea, messaging and concept routes Copy & art direction, storyboards and key visuals Asset production: TV/online video, radio, OOH/DOOH, print, social cut-downs On & offline media planning & buying (TV, radio, print, OOH/DOOH, socials, programmatic...) Measurement: attention, brand lift, sales and post-campaign learnings
    Skills in Advertising (21)
    Social Media AdsGoogle AdWordsStorytellingGoogle Display AdsPerformance MarketingSocial Media AdvertisingCorporate AdvertisingMedia Planning and BuyingDynamic RetargetingProgrammatic Buying+11
    Works in Advertising (14)
    Accountancy, not boring AF - Advertising
    CM – Growing. Something you do together. - Advertising
    Belorta: From anonymous to top-of-mind brand - Advertising
    ITAA - Skip That Sh*t with Amber Broos - Advertising
    Review in Advertising (1)
    Laurens Van Geneugden
    Clients in Advertising (4)
    Accountants Van MorgenAccounting | national
    CMHospitals & Healthcare | national
    BelOrtaFood | national
    ITAA (Institute for Tax Advisors and Accountants)Accounting | national

    Learn more about Advertising


  • Description
    We turn social into both a brand engine and a performance channel. We set the role of each platform, define your voice and content pillars, and build an always-on system with campaign spikes. Community management with clear SLAs keeps the conversation healthy. Creator and collaborations extend reach, while paid social scales what works. We test creative weekly and optimise to business metrics, not vanity ones. Result: distinctive presence, engaged community and measurable growth.
    Skills in Social Media (19)
    Social Media MarketingSocial Media ManagementReputation ManagementSocial Media ContentSocial AdvertisingFacebook AdvertisingSocial Media ServicesSocial Media CampaignSocial SellingContent Planning+9
    Works in Social Media (16)
    Accountancy, not boring AF - Social Media
    Belorta: From anonymous to top-of-mind brand - Social Media
    Accountants Van Morgen - Vooroordelen - Social Media
    ITAA - Skip That Sh*t with Amber Broos - Social Media
    Reviews in Social Media (2)
    FRANK KINDT
    Ludivine Allard
    Clients in Social Media (4)
    Accountants Van MorgenAccounting | national
    BelOrtaFood | national
    Accountants van MorgenAccounting | national
    ITAA (Institute for Tax Advisors and Accountants)Accounting | national

    Learn more about Social Media


  • Description
    Content that builds your brand and drives demand. Always-on and in campaigns. For internal and external use. We clarify audience jobs and journeys, define the narrative and content pillars, choose formats and channels, and set cadence, workflow and governance. Content ties to funnel goals and search intent, with a newsroom rhythm and campaign spikes. Measurement is built in so every piece earns its keep. Result: consistent storytelling, efficient production and compounding reach and conversion. Deliverables: Content audit and opportunity map Narrative framework, messaging and content pillars Editorial calendar and production workflow Format kits (video, social, blog, email) and creator guidelines SEO-briefing Distribution plan across owned, earned and paid Measurement framework and dashboards Content playbook with governance and roles
    Skills in Content Strategy (13)
    Content CreationContent MarketingStorytellingMarketing AutomationCustomer Journey MappingStorytelling for Marketing PersonasStorytelling DigitalNewsletter E-mailingsocial media content developmentSocial Content Strategy+3
    Works in Content Strategy (9)
    Belorta: From anonymous to top-of-mind brand - Content Strategy
    Accountants Van Morgen - Vooroordelen - Content Strategy
    ITAA - Skip That Sh*t with Amber Broos - Content Strategy
    Saamo - Content Strategy
    Clients in Content Strategy (4)
    BelOrtaFood | national
    Accountants van MorgenAccounting | national
    ITAA (Institute for Tax Advisors and Accountants)Accounting | national
    saamoNon-profit

    Learn more about Content Strategy


  • Description
    Starting from brand strategy into distinctive design people recognise at a glance. From key visual to a design system, we concept, art-direct and produce assets that ship fast and stay consistent across digital and print. Campaign bursts and always-on included. We hand over templates and clear guidelines so your team can scale without chaos. Result: a recognisable look, assets that perform and production that actually moves. Deliverables We cover all forms of design: small and large-format print (brochures, books, OOH), digital and physical templates including Canva sets, social kits and presentations, through to complete visual identities with clear brand guidelines.
    Skills in Graphic Design (15)
    Creative ConceptIllustrationPrint DesignLogo DesignTypographyCreative DesignIcon DesignCorporate DesignCanvas DesignGraphic Chart Design+5
    Works in Graphic Design (11)
    KETNET-Kaatje Huisje Spelen - Where play and learning come together - Graphic Design
    Belorta: From anonymous to top-of-mind brand - Graphic Design
    Accountants Van Morgen - Vooroordelen - Graphic Design
    Recor-Rebranding - Graphic Design
    Clients in Graphic Design (4)
    KetnetMedia | national
    BelOrtaFood | national
    Accountants van MorgenAccounting | national
    Recor GroupRetail | national

    Learn more about Graphic Design


  • Description
    We create visual identities that make your brand recognisable at a glance. Rooted in brand strategy, we build a scalable identity system: logo and variants, colour and typography, layout and grids, photography/illustration, iconography and motion basics. It works across digital, print and retail. We deliver clear brand guidelines and ready-to-use templates so teams can create consistently. Result: recognition, consistency and faster production.
    Skills in Graphic Identity (10)
    BrandingMotion GraphicsCorporate IdentityIdentity DesignBrand IdentityBrand Identity DesignCorporate Identity DesignLogo Graphic DesignBranding Graphic DesignGraphic Design Advertising
    Works in Graphic Identity (9)
    ITAA - Skip That Sh*t with Amber Broos - Graphic Identity
    Recor-Rebranding - Graphic Identity
    Gerechtshof - Graphic Identity
    Belform - Graphic Identity
    Clients in Graphic Identity (3)
    ITAA (Institute for Tax Advisors and Accountants)Accounting | national
    Recor GroupRetail | national
    KolmontReal Estate | local

    Learn more about Graphic Identity


  • Description
    We run day-to-day conversations that grow brand and protect reputation. Clear voice, content calendar, SLAs for moderation and replies, plus escalation and crisis playbooks. We coordinate with paid to amplify what works and report on real outcomes: sentiment, response time, saves/shares and actions taken.
    Skills in Community Management (8)
    Community BuildingInstagram Community ManagementFacebook Community ManagementContent ProductionYoutube Community ManagementLinkedIn Community ManagementMonthly ReportingComment Moderation
    Work in Community Management (1)
    Zeisner - Fun from a red bottle. - Community Management
    Client in Community Management (1)
    ZeisnerFood | national

    Learn more about Community Management

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Team

65 members in Cartel Agency's team

Cartel Agency cover
StoryWe’re a team of strategists, concept creatives, designers, writers, analysts, performance experts, developers and campaign makers who know how to move people and metrics. Whether it’s launching a brand, activating an audience, shifting behavior or scaling growth: we’re in it for the long run.
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Awards

Cartel Agency was awarded 8 times

BOCA2024-11-01Best craftmanship

BORA - Bronze2024-11-01Social media & best influencer campaign

BORA - GOLD2024-11-01Best ambassador program

Silver Effie for Wibra2024-10-01

Reviews

10 reviews for Cartel Agency

4.5/5
(10 reviews)
Review summary
AI Generated
Efficiency and punctuality
Flexibility and adaptability
Strong client relationships
Professionalism and expertise
Team integration and collaboration

Efficiency and Punctuality

Multiple clients praise the agency for efficient processes, timely delivery, and punctual project management, ensuring results are achieved within deadlines and often exceeding expectations.

Flexibility and Adaptability

The agency is frequently commended for its flexibility in handling urgent requests, adapting to changes, and quickly finding solutions to unforeseen challenges.

Strong Client Relationships

Clients highlight the agency’s approachable, human, and collaborative style, making external teams feel like true colleagues and fostering a positive working environment.

LV
Luc VandenhoeckProgram Manager at Sint-Trudo Ziekenhuis
ServiceBranding & Positioning
SectorHospitals & Healthcare
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Bepalen van een merkstrategie, verhaallijn, visuals van een bouwproject waar er een nieuwe stadswijk ontwikkeld wordt. Initiatiefnemers zijn een consortium van zorgpartners die een gemengde zorg-woonbuurt willen realiseren

What did you enjoy the most during your collaboration?Heel fijne en efficiënte workshops met leuke technieken die op vrij korte termijn tot een gedragen resultaat leiden

Luc Vandenhoeck recommends this agency


ServiceBranding & Positioning
SectorHospitals & Healthcare

EV
Els Van HemelrijckCommunicatieadviseur at KRC
Team11 - 50
4.5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Communicatiestrategie, nieuwe websites, nieuwe huisstijl, campagnes, vormgeving, en ander communicatiewerk

What did you enjoy the most during your collaboration?Zeer efficiënt en punctueel, flexibel bij dringende projecten.

Are there any areas for improvements?Voor de commerciële privésector zeer zeker een goed, betrouwbaar en efficiënt bureau.

Els Van Hemelrijck recommends this agency


Team11 - 50

CC
Caroline CaillouxBrand manager at Whirlpool Belux
ServicePublic Relations (PR)
SectorConsumer Electronics
Team51 - 200
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?PR campagne om brand awareness te verhogen & goed doel te steunen

What did you enjoy the most during your collaboration?Alles was perfect georganiseerd, er werd op details gelet, relaties met verschillende partijen werden allemaal goed gemanaged.

Are there any areas for improvements?We zijn vrij laat gestart met de finale en gedetailleerde uitwerking maar uiteindelijk is alles vlot & op tijd klaargeraakt

Caroline Cailloux recommends this agency


ServicePublic Relations (PR)
SectorConsumer Electronics
Team51 - 200

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Contact

Contact details of Cartel Agency

Details



  • HeadquarterCartel Agency, Koningin Astridlaan, Hasselt, België

  • Cantersteen 47, 1000 Bruxelles, Belgium

  • Head Office, Persilstraat, Leuven, België

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