The 10 Best Corporate Advertising Agencies in Belgium - 2025 Reviews

Top Corporate Advertising Agencies in Belgium

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All Corporate Advertising Companies in Belgium

  • 4.7
    (48 reviews)

    deBottomline = resultaten door strategisch en creatief werk op een efficiënte, kostenbewuste manier.

    Highly recommended
    Top awarded
    deBottomLine = het bewijs dat uitmuntend strategisch en creatief werk op een efficiënte , kostenbewuste en resultaatgedreven manier kan neergezet worden. Onze focus ligt op resultaatgedreven communicatie vanuit een strategisch-analytische aanpak . We zijn 'full-service', maar voor PR of evenementen kan je niet bij ons terecht. Conceptueel en planmatig nemen we het mee, maar voor de uitvoering verwijzen we graag door naar collega's! Wat maakt onze aanpak anders ? Wel: 1. Aanspreekpunt Geen accounts die intern alles moeten navragen, maar korte lijnen met de mensen die werken met jouw merk en product en alle ins- en outs van het dossier kennen. Als je belt, helpen Steven, Veerle en de projectverantwoordelijke je meteen verder. Alle informatie is gedeeld, alle kennis is op niveau.   2. Creativiteit Creativiteit is belangrijk… maar niet zo belangrijk als het verhaal. Als het verhaal van jouw merk of product goed zit, kan een straffe creatie je véél meer opbrengen. Is het verhaal niet perfect, dan kan zelfs de beste creatie je geen fantastische resultaten brengen.  Daarom werken we altijd analytisch vanuit het verhaal: eerst de basis, de rest volgt wel. Is een idee geweldig maar past het niet ‘helemaal’ in het verhaal? Dan is het GEEN goed idee!   3. ROI ROI moet meetbaar en aantoonbaar zijn. Daar houden we rekening mee van bij de start van een project. De ROI moet voelbaar zijn voor de eindklant. Het gaat niet over hoeveel prijzen een bureau kan winnen met een idee!   4. Teams & Medewerkers Wij zorgen ervoor dat creatieven en specialisten gekozen worden op basis van hun profiel: passen ze bij een klant, product of opdracht? Zo zorgen we voor een snelle en efficiënte opvolging… die ook kosten scheelt.  We hebben een netwerk van meer dan 70 freelancers waaruit we steeds het best passende team samenstellen. Handig dat we ons niet moeten beperken tot een beperkt aantal personen dat op een loonlijst staat… .   5. Tarieven Uurtarieven hangen niet af van wie je bent, maar wel van wat je doet. En ofwel ben je aan het denken over iets, ofwel ben je iets aan het doen. Dat zijn dan ook onze 2 uurtarieven: denken of doen.  Want waarom zou je méér betalen omdat je ervaring hebt (of toevallig manager bent) als je bijvoorbeeld even naar een drukker belt?   6. Technologie Technologie moet bij een klant passen, niet omgekeerd. We krijgen er de kriebels van om alle klanten op 1 platform of in 1 technologie te duwen omdat we die toevallig beheersen of omdat we commissie zouden krijgen.  Het wordt pas efficiënt voor jou als je technologieën hebt die passen bij je organisatie, structuur, doelstellingen en budget… toch?   --------------------------------------------------------------   . Nous sommes une agence 'Full-Service' mais pour les RP our des événements nous vous renverrons vers un partenaire! ?   1. Point de contact Pas de commerciaux qui doivent tout demander en interne, mais une communication directe avec les personnes qui travaillent sur votre marque et produit, et connaissent tous les tenants et les aboutissants de votre dossier.  Si vous nous téléphonez, Steven, Veerle et Marlies vous aident immédiatement. Toute l’information est partagée, on est tous au courant de tout.   2. Créativité La créativité est importante… mais pas aussi importante que le récit. Si le récit de votre marque ou produit est excellent, une solide création peut vous rapporter beaucoup plus. Si le récit n’est pas parfait, même la meilleure création ne vous apportera pas de résultats fantastiques.  C’est pourquoi nous travaillons toujours de manière analytique à partir du récit : d’abord la base, le reste suivra. Une idée est excellente mais ne convient pas ‘entièrement’ au récit ? Dans ce cas, ce n’est PAS une bonne idée …   3. ROI Le retour sur investissement doit être mesurable et démontrable. Nous en tenons compte dès le début d’un projet. Le ROI est pour le client final … et ne concerne pas ‘les statistiques de la campagne’.   4. Equipe & Collaborateurs Nous veillons à ce que les créatifs et les spécialistes soient choisis en fonction de leur profil : Ils conviennent à un client, un produit ou une mission ? C’est ainsi que nous assurons un suivi rapide et efficace… ce qui fait aussi la différence au niveau des coûts.  Nous disposons d’un réseau de plus de 70 freelances et composons toujours l’équipe la plus appropriée. C’est bien pratique de ne pas devoir nous limiter à un nombre restreint de personnes figurant sur notre payroll.   5. Tarifs Les tarifs horaires ne dépendent pas de qui vous êtes, mais bien de ce que vous faites. Soit vous réfléchissez à quelque chose, soit vous faites quelque chose. Ce sont nos 2 tarifs horaires : réfléchir ou faire.  En effet, pourquoi faudrait-il payer plus parce que vous avez de l’expérience (ou êtes occasionnellement manager) alors que vous téléphonez à un imprimeur par exemple ?   6. Technologie La technologie doit s’adapter aux clients et non l’inverse. Cela nous donne des sueurs froides à l’idée d’obliger tous les clients à passer à 1 plateforme ou 1 technologie parce qu’il s’avère que nous la maîtrisons ou recevons une commission.  Il est question d’efficacité pour vous seulement lorsque vos technologies conviennent à votre organisation, votre structure, vos objectifs et votre budget… vous ne trouvez pas ?   --------------------------------------------------------------
    Looking for work in Corporate Advertising
    Located in Kontich, Belgium
    From €1,000 for Corporate Advertising
    Worked in Pets (+19)
    Speaks Dutch, Belgium, English(+1)
    11-50 members
  • 4.4
    (8 reviews)

    Beyond the agency

    Top awarded
    We go beyond the agency. More than just an independent full-service agency, we are a fully-fledged agency system for brands, marketing and communication. That’s why our work for you is always beyond. Beyond full service. Beyond the sum of the parts.
    Looking for work in Corporate Advertising
    Located in Hasselt, Belgium (+1)
    From €1,000 for Corporate Advertising
    Worked in Retail (+23)
    Speaks English, Dutch, Belgium(+1)
    51-200 members
  • 4.7
    (17 reviews)

    AS A BOUTIQUE AGENCY, WE LIVE YOUR BRAND DAILY, ACTING AS AN EXTENSION OF YOUR TEAM.

    We are your right hand Acting as an extension of your team, we believe in fostering a strong, collaborative relationship with you. Transparency and open communication are our priorities. At every step of the way Together we’re focused on positive and measurable results. PROJECT MANAGEMENT No time to lose? We will write and finetune your briefings. Control freak? Us too… we set up online dashboards to track task assignment, work progress and deadlines. In need of a structured planning? We schedule weekly meetings or send you a status update every Monday…or Tuesday if you’re not a Monday person. www.thecrew.be
    Looking for work in Corporate Advertising
    Located in Ixelles, Belgium (+1)
    From €15,000 for Corporate Advertising
    Worked in Government & Administration (+22)
    Speaks English, Dutch(+4)
    11-50 members
  • 4.9
    (15 reviews)

    Seek evolution

    Top awarded
    Huble is a global HubSpot, AI, marketing & creative consultancy empowering multinational and larger national companies to dominate their markets with its HubSpot expertise and strategic consultancy across AI, marketing, creative, and sales. Committed to security and quality, Huble has certified compliance with ISO/IEC 27001:2022 and ISO 9001:2015 standards across its seven international businesses and 175+ employees . Boasting over 15 years of experience and 500+ successful HubSpot CRM implementations , Huble expertly steers clients through digital transformation with offices and consulting teams in the UK, USA, Canada, Germany, France, Belgium, Singapore, and South Africa.
    1 work in Corporate Advertising
    Located in Brussels, Belgium (+2)
    From €1,800 for Corporate Advertising
    Worked in Others (+20)
    Speaks French, Arabic(+6)
    51-200 members
  • 4.8
    (8 reviews)

    We think, design & share.

    Recommended
    Notre équipe créative vous accompagne dans le lancement, la promotion et l’évolution de votre projet. Nous mettons notre expertise à votre service afin de (ré)inventer votre identité et votre communication. Ensemble, nous parlons "stratégie" et nous mettons en place votre plan d'action. WE THINK. Nous analysons vos besoins et déterminons une stratégie efficace afin de faire grandir ou naître votre marque. WE DESIGN. Nous construisons ensemble un design impactant adapté à votre univers et à vos besoins. Ce n’est pas uniquement de la création de site web mais la création de toute une expérience utilisateur 3.0. WE SHARE. Nous améliorons votre visibilité sur les réseaux sociaux ainsi que le référencement de votre site en créant des campagnes impactantes et des concepts qui touchent. Notre force ? Une équipe pluridisciplinaire qui vous permet de centraliser votre communication auprès d'une seule agence. Nous avons un expert dans chacun des domaines suivants : Graphisme, web design, développement web, stratégie digitale, réseaux sociaux, Google Ads, impression tout support, création de contenus, photo & vidéos, motion design, hébergement & infogérance... Vous trouverez tous les services dont vous avez besoin pour améliorer votre identité et votre visibilité . Notre objectif ? Le succès de votre projet et la réussite de votre business comme si c’était le nôtre. Nous mettons tout en oeuvre pour obtenir du résultat et faire la différence. Notre vision ? Construire une relation de confiance sur du long terme pour construire ensemble un projet à la hauteur de vos ambitions.
    Looking for work in Corporate Advertising
    Located in Waterloo, Belgium
    From €1,000 for Corporate Advertising
    Worked in Pharmaceuticals & Biotech (+24)
    Speaks French, English
    11-50 members
  • 4.5
    (24 reviews)

    Let's ignite your brand.

    Highly recommended
    We are a full-service branding and communication agency. We believe brands need to move people in order to be successful . Spark session: designed to ignite your brand. Is your brand still relevant in today's fast changing world? During a workshop we dive into your brand. We clarify your objectives and explore new opportunities, which will serve as a kick-start for your battle plan .  Ignite your brand with our battle plan. Do you have great ideas but you feel stuck in your daily business? Do you have a great product or service but you don’t know how to kick-off? The list of questions is loooong when you’re busy building a brand. No matter how big or small your question may be, we can help you define your tactics. Our battle plan gives direction to your brand or company. As you go through the following steps, you’re going to (re)discover where you need to go. Don’t be overwhelmed. Together we will figure out where to start. With this battle plan, we support you intensively and personally during this process to make sure you reach new heights . We are small enough to care, big enough to scale. For each project, we carefully select a dedicated brand team . Our account managers and creative minds pulling together show that different expertise working closely together on the same idea will reinforce your brand. Our team of experts will work closely with your team to achieve your goals. Teamwork makes the dream work, right? We are in for the long run. Did we say we are committed to lead you to your most ambitious and long-lasting business? And so we will, by making the best use of your budget and by maximizing our efforts . With our battle plan tactic, we offer an authentic and personal journey, where we strive to expand your business’s full potential.
    Looking for work in Corporate Advertising
    Located in Antwerp, Belgium
    From €4,000 for Corporate Advertising
    Worked in Education (+27)
    Speaks Dutch, Belgium, Dutch(+2)
    11-50 members
  • 5
    (26 reviews)

    Nous sommes une agence créative Vidéo & Web.

    Bienvenue chez POP Productions ! Nous sommes bien plus qu'une simple agence créative. Chez POP Productions, nous spécialisons dans la conception de sites web et la production vidéo , mais notre véritable expertise réside dans l'art de raconter des histoires. Que ce soit à travers une vidéo émotionnelle ou une expérience utilisateur (UX) web, nous nous efforçons de capturer l'essence de votre message. Ce qui nous distingue, c'est notre approche collaborative. Nous croyons en une créativité partagée, en écoutant vos idées et en les combinant avec notre savoir-faire pour créer quelque chose de vraiment unique. Nous avons travaillé avec des clients de renom, mais chaque projet avec vous est une nouvelle aventure à explorer ensemble. Au-delà de la créativité, nous sommes là pour simplifier votre présence en ligne. Nous concevons des sites web sur mesure, propulsés par WordPress, qui sont à la fois esthétiques et conviviaux. Nous nous engageons à vous soutenir à chaque étape, vous permettant ainsi de travailler de manière autonome ou de déléguer la gestion à des membres externes. POP Productions est synonyme d'engagement, d'authenticité et d'expertise. Confiez-nous vos rêves et nous les transformerons en réalité numérique. Contactez-nous dès maintenant pour explorer l'extraordinaire ensemble. Chez POP Productions, chaque histoire compte, y compris la vôtre.
    Looking for work in Corporate Advertising
    Located in Zaventem, Belgium
    From €1,000 for Corporate Advertising
    Worked in Government & Administration (+15)
    Speaks French, Dutch, Belgium(+1)
    1-10 members
  • 5
    (2 reviews)

    Strategic and creative services for B2B and government

    Creativiteit die impact maakt in B2B & overheid Umbau is geen typisch B2B-marketingbureau. Met een combinatie van jeugdig enthousiasme en jarenlange ervaring geven we je communicatie en marketing een extra boost. We bouwen om en verbeteren op alle vlakken. Waarom Umbau'en? B2B marketing en communicatie vereisen een unieke aanpak. Complexe producten, langere salestrajecten, niche doelgroepen: het vraagt om expertise. Wij begrijpen dat elk B2B-bedrijf uniek is. Als klein B2B-bedrijf brengen onze teamleden vanuit verschillende achtergronden een schat aan kennis samen. We focussen op verschillende domeinen om jouw bedrijf, merk of product naar een hoger niveau te tillen. Voor sommige projecten doorlopen we alle stappen, van strategie tot uitvoering. Voor andere steken we meteen de handen uit de mouwen. Hoe we dat beslissen? Heel simpel: op basis van wat jij nodig hebt en wat jouw bedrijf vooruit helpt. Hoe dan ook vragen we onszelf voortdurend af: "Zouden we echt, eerlijk, dezelfde actie ondernemen als we in jouw schoenen stonden?” Succesvolle communicatie vraagt om passie, toewijding en toegevoegde waarde in elk contact En bovenal de moed om vast te houden aan je overtuigingen. Elk teamlid heeft een succesvolle geschiedenis in marketing en communicatie. We geloven in ons werk en hebben marketingwonderen van dichtbij meegemaakt. We adviseren je als vrienden - sterk betrokken maar recht door zee. We laten je nadenken en zelf beslissen. Dat is de deal. 👉🏻 Dus: of je nu een nieuwe koers uitzet of je merk meer in de spots wil zetten, we luisteren graag. Of je nu strategische begeleiding zoekt, creatieve oplossingen wil of gewoon extra handjes zoekt, we staan voor je klaar. Zowel voor B2B als overheidsklanten! 💡 Klaar om te Umbau’en? Jij hebt een vraag, wij luisteren graag - liefst met een kop koffie en een koekje, met sterke resultaten als slotstuk van de samenwerking.
    Looking for work in Corporate Advertising
    Located in Mechelen, Belgium
    From €1,000 for Corporate Advertising
    Worked in Transportation (+10)
    Speaks Dutch, Dutch, Belgium(+1)
    11-50 members
  • 4.9
    (8 reviews)

    Yungo - Disrupt the Norm, Set the Standard 💥 Award-winning marketing agency

    Top awarded
    Yungo is de enige Vlaamse Agency die zich focust op Disruptive Marketing. Aandacht grijpen én vasthouden, dat is voor jouw bedrijf of merk in deze snel veranderende wereld méér dan cruciaal. Geen voor de hand liggende uitdaging, wetende dat de gemiddelde mens 377 advertentieboodschappen per dag consumeert. Maar … don’t worry, be Yungo! Want Yungo helpt je. Niet alleen met overleven, maar vooral met openbloeien, opvallen én groeien. Hoe? Door de magische mix van onze disruptieve marketingstrategieën en ons team prettig gestoorde, creatieve geesten. We zijn een straf team digitale pioniers en laat ook jouw merk pionieren . Samen met jou creëren we een slimme strategie , unieke content en de juiste tools . Zo bouwen we een solide merkbasis , veroveren we het juiste doelpubliek en jagen we je groeicijfers de hoogte in. Klaar om je brand écht te boosten? Let’s Yungo! Altijd straffere cijfers? Altijd beter communiceren? Altijd nieuwe doelen bereiken? Roep gauw je speurhonden terug, want dan is Yungo jouw betrouwbare partner de route! Yungo heeft een krachtige body die gestaag groeit en een breed arsenaal relevante expertises . Zo ontplooien we voor elke uitdaging de nodige power op het vlak van digitale marketing, performance, branding, video, conceptcreatie, design en storytelling . Met een hart voor jouw missie, een neus voor ROI en een onverschrokken vibe exploreert Yungo alle mogelijkheden om jouw resultaten exponentieel te versterken. Guerillagewijs voor directe impact en in de diepte voor langetermijngroei. In een hecht partnership. Zo groeien en bloeien we samen. Want echte pioniers vinden sterke partners. Let’s Yungo!
    Looking for work in Corporate Advertising
    Located in Genk, Belgium (+1)
    From €1,000 for Corporate Advertising
    Worked in Energy & Oil (+22)
    Speaks English, Dutch, Belgium
    11-50 members
  • 4.7
    (7 reviews)

    Brandigital explorers

    No meaning, no impact In today’s fast-paced world, brands that fail to resonate meaningfully with people risk fading into obscurity. At Alpaga Agency, our mission is to help businesses carve out a distinctive position in the market, uncover their purpose in the lives of their audience, and craft the tools needed to bring that purpose to life. To give life to this vision Alpaga Agency uses a proven approach that combines: Branding – Focusing on how the brand is perceived and aims to be perceived by users. + Tradigital Marketing – A blend of traditional and digital marketing methods = Brandigital
    Looking for work in Corporate Advertising
    Located in Brussels, Belgium (+2)
    From €1,000 for Corporate Advertising
    Worked in Restaurants (+28)
    Speaks French, English
    1-10 members
  • 4.6
    (2 reviews)

    Engineering Emotions, that's what we do

    Top awarded
    June20 is a creative communications agency, with offices in Ghent and Antwerp. We believe your brand is only as strong as it is in the heart of your audience. That’s why we specialise in establishing that emotional connection you need. We call it Engineering Emotions. As engineers, we start from data and consumer insights to build your brand in every interface. We consider your brand as a system with many interfaces and, therefore, create work that connects every element with the right emotional impact at every phase of the customer journey. Our name is also emotion-driven. Did you know June 20 is regarded as the most joyous day of the year? It's the perfect name for us as it radiates the positivity and cheerfulness we stand for. We try hard to make every day as joyous as June 20, for our employees as well as for our clients. Our services We Engineer Emotions using: Strategy: We create content with a solid strategic foundation throughout the customer journey Communication: We develop campaigns, content and activations that trigger the right emotions Branding : We make your brand distinctive and recognisable in all communication Platforms & Technology: We select the best technology and communication channel Media: We find you the perfect media mix, from email marketing and SEO to online advertising PR & Content Marketing: We bring and reinforce the right messages with regard to your brand We design and build your brand consistently in every interface, to optimally connect with the power of emotions. Let’s meet!  
    Looking for work in Corporate Advertising
    Located in Ghent, Belgium (+1)
    From €3,000 for Corporate Advertising
    Worked in Construction (+13)
    Speaks Dutch, Dutch, Belgium(+2)
    11-50 members
  • 4.8
    (13 reviews)

    Don't be everybody.

    Top awarded
    Zware Jongens operates across the full spectrum of concept, strategy, and design. Founded in 2014 by two ‘concept veterans’, the boutique firm has since expanded its bases in the lowlands into a group of fearless makers and doers around the world. We aim at connecting our breadth of creative services with our diverse client family; big and small, local and international – whether in the sectors of lifestyle, culture, hospitality, or beyond. Services include: Research, Positioning, Concepting, Ideation, Naming, Branding, Creative Direction, Graphic & Interactive, Packaging, Products, Campaigns, Architecture, Interiors, Spaces, Communication, ... ---- Zware Jongens is actief in het spectrum van conceptontwikkeling, strategie & design. Opgericht door 2 conceptveteranen in 2014 en inmiddels uitgegroeid tot een boutique agency met een team van onbevreesde experts over de hele wereld. Ze streven ernaar hun brede waaier van creatieve diensten te verbinden met hun enorm divers cliënteel; groot en klein, lokaal en internationaal. Van lifestyle tot cultuur, horeca, fashion, enzovoorts. Diensten omvatten oa: Onderzoek, Positionering, Conceptontwikkeling, Ideation, Naamstrategie, Branding, Creative Begeleiding, Grafische Vormgeving, Verpakkingsconcepten, Productontwikkeling, Campagnes, Architectuur, Interieur design, Communicatie, ...
    Looking for work in Corporate Advertising
    Located in Antwerp, Belgium (+1)
    From €3,000 for Corporate Advertising
    Worked in Education (+12)
    Speaks Dutch, Dutch, Belgium(+3)
    1-10 members
  • 4.9
    (10 reviews)

    Don't just target your market be part of it!

    Top awarded
    STRAREX is your full-service strategic marketing agency.    Together with you, we develop the most optimal marketing strategy for your organization towards sustainable growth and reliability.  We build more than a beautiful website or graphics, but strategic marketing that is measurable and one that really works. No nonsense, straight to it. Let’s grow your business. See what’s beyond limits for your marketing.    Strategy - Structured marketing plans based on strong data and detailed market research Work proactively and structurally on your ambitious goals by means of a strategic marketing plan A thorough marketing plan will lead to measurable results, allowing you to focus on the core of your business   Digital - More than a beautiful website, but a full-fledged digital marketing plan that is measurable and one that truly works.  Our digital marketing strategy translates the long-term objectives from your strategic plan into a concrete digital approach that makes your company grow: Targeted campaigns tailored to the target groups relevant to you that lead to measurable results. Get to know your customers better and reach them with the right message on the channels most relevant to them.   Creative - (Re)Branding - The human side of business, bringing your brand to life with aesthetics that make sense.  Artistry meets Strategy: visualize your business with modern & relevant aesthetics for your market & customers, while staying true to your core business & brand.  With a dedicated team of experts experienced in a wide range of design, working with both small to large businesses, we develop brands that connect you to your audience.  logo designs | brand positioning | storytelling | content branding | photography | styling | digital & print design ...    Why STRAREX? Personal contact with close follow-ups and updates  Focus on total care throughout the journey  Measurable results and a clear ROI factor  A clear structure in your tactical marketing  Transparent pricing
    Looking for work in Corporate Advertising
    Located in Antwerp, Belgium
    From €1,000 for Corporate Advertising
    Worked in Household Products (+15)
    Speaks English, Dutch(+3)
    11-50 members
  • 4.7
    (9 reviews)

    Building brands & spaces

    Top awarded
    At La Movida, two generations joined forces, creating total concepts for immersive experiences. We are more than a marketing agency alone; we design, restyle and construct projects that go from redesigning spaces to refreshing and redefining brand identities. Together with our team, we push brands forward on a creative and strategic level to bring the best possible and most creative designs and ideas to our clients.  Our agency was founded in 1987 by the founder Michele De Maertelaere and we build brands & spaces. In 2021 two agencies, La Movida and Elle&M's merged, to become the new La Movida. Where brands and spaces are designed under one roof. We take a 360° view of your company and your market. Going from logos and websites to fair stands and events. Everything that has an impact on your brand image is important to us.  We don't do everything in-house, but we want to be your one-stop go-to-partner to guide all your needs in the right brand-image direction. go-to partner Our 30+ years of experience in this field gives us the helicopter view you may need to bring your brand or space to the next level or to keep it at the top.   
    Looking for work in Corporate Advertising
    Located in Watermael-Boitsfort, Belgium (+2)
    From €250 for Corporate Advertising
    Worked in Consumer Electronics (+13)
    Speaks English, Dutch(+2)
    1-10 members
  • 4.9
    (17 reviews)

    Si vous pouvez le rêver, nous pouvons le réaliser !

    Highly recommended
    Ikigaï Création est un studio de communication et marketing qui propose une large gamme de services. Notre esprit se base sur 4 piliers : l'honnêteté, l'équilibre, le partage et la justice. Nous trouvons un équilibre entre l'humain, la digitalisation et l'environnement. Grâce à notre méthodologie unique utilisant l'Ikigaï nous comprenons rapidement les attentes, décelons les goûts, les envies et nous proposons une stratégie élaborée, efficace, cohérente et impactante. Nous sommes prêtes à vous accompagner dans vos projets les plus fous !
    Looking for work in Corporate Advertising
    Located in Brussels, Belgium (+1)
    From €1,000 for Corporate Advertising
    Worked in Others (+12)
    Speaks French, Dutch, Belgium(+1)
    11-50 members
  • 4.9
    (18 reviews)

    An agency specialised in brand definition, brand identity and brand execution

    Nederlands: Kolos is een onafhankelijk branding agency. We creëren merkidentiteiten voor start-ups, KMO’s en non-profits die het verhaal volledig vatten. We geven de identiteit van bedrijven, producten en diensten vorm. De juiste vibe en maximale herkenbaarheid, zowel verbaal als visueel, daar streven we bij elke branding naar. Zorgen dat je de juiste mensen aantrekt en blijft aantrekken. We geloven dat creativiteit en een solide strategie hand in hand gaan. Wij zijn dol op strategische ideeën, creatieve concepten en geweldig design. Een mooi merk is één ding, maar het stelt niets voor zonder een goed doordacht concept dat het onderbouwt. Kolos helpt je met beide. We zorgen voor duidelijkheid in elke merkinteractie. Goed ontwerp brengt orde in de chaos. Spreek ons gerust tegen, maar wij geloven dat goed doordachte en esthetische ideeën de wereld een betere plek kunnen maken. Ontwerpen is analyseren, verbeteren en oplossen. Bij Kolos gaan schoonheid en impact hand in hand. We houden ons team klein en de kwaliteit hoog. Bladspiegelaars, kleurenwaaiers, taalneuroten, luisteraars, praters, doeners, liefhebbers, horecamensen, muzikanten, lezers, toeristen, vrienden. Lachen, werken, leren en elkaar voortdurend uitdagen om te groeien, zowel professioneel als persoonlijk. Samen streven we naar positieve impact. Want wat is het leven waard zonder verandering en groei? X-X-X-X-X-X-X-X-X-X-X-X-X-X-X-X-X-X-X-X English: Kolos is an independent agency specialised in branding. We work for brands, non-profits and enterprises by creating identities that stand out and fully capture their story. We shape the identity of companies, products, and services. Great branding makes your business go round. By radiating the right vibes you’ll attract the right customer for your brand, while ensuring maximum recognition. With a fitting brand identity, Kolos shapes your story, both visually and verbally. We strive for great creativity based on solid strategy. We go wild for great design, strategy-based ideas, and creative concepts. A beautiful brand is one thing but is nothing without a great thought-process backing it. Kolos helps you with both. We provide clarity in every brand interaction. Great design shapes chaos and brings tranquility. You can fight us on this, but we truly believe well thought-out and aesthetic ideas make the world a better place. Because designing is analyzing, enhancing, and solving. In our minds, beauty and impact go hand in hand. We’re six strong maintaining a tight workflow and an open mind. Page turners, conversationalists, philocalists, listeners, talkers, doers, lovers, aesthetes, bon vivants, musicians, readers, tourists, friends. Laughing, working, learning, and constantly challenging each other to grow, both professionally and personally. Here’s to those who aim for positive impact. Because what’s life without change and growth?
    Looking for work in Corporate Advertising
    Located in Mechelen, Belgium
    From €1,000 for Corporate Advertising
    Worked in Legal Services (+7)
    Speaks English, Dutch, Belgium(+1)
    1-10 members
  • 4.8
    (5 reviews)

    Imagine. Create. Produce.

    LX Concept is een activatie & reclamebureau van creatieve experts, met één gezamenlijke passie voor branding en activatie, dat zijn focus legt op: Grafisch design : het ontwerpen van productfolders, catalogi, advertenties, creatie of opfrissen van huisstijlen, DTP, verpakkingen, displays… kortom alles wat met grafische vormgeving en communicatie te maken heeft. Als referenties kunnen wij o.a. Philips, Haribo, Heinz, Dr. Oetker, Tommy Hilfiger, Bobbejaanland, Frisk, Saeco, Toyota, VRT, Melexis, Beyers Koffie, Century 21, Délio, Golazo, Nutricia,… om er een paar te noemen en verschillende farmaceutische bedrijven die we helaas niet met naam en toenaam kunnen vernoemen. Niet alleen A-merken, maar ook grote en kleinere KMO’s helpen wij bij het activeren van hun product of service gamma…. Product positionering en Activatie van je product of dienst, daar is het waar het ons om draait… en daar zijn heel goed in … dat mag gezegd worden! Een afzonderlijke business unit die gespecialiseerd is in het ontwerpen van farmaceutische verpakkingen, bijsluiters en blisters. Dit zowel voor de generische als niet-generische producten en parallelimport. Promotie-materialen, relatiegeschenken en Custom Made premiums : Van balpennen, post-it’s en lanyards voor intern gebruik of give-aways voor beurzen en events, ...tot bijvoorbeeld gepersonaliseerde geschenkensets en loyalty programma’s die volledig op maat van de klant gemaakt worden. Productie : Drukwerk, displays, POS-materialen, van klein tot groot en van A tot Z producties verzorgen wij voor u tot in de puntjes. De technische interne kennis zijn een grote meerwaarde voor u en voor ons. Wij ontwerpen niet zomaar een creatief idee, wij houden vanaf het concept ook rekening met de economische productie realiteit. Kortom, voor een 100% full service bent u bij LX Concept aan het juiste adres. Bij ons kan je rekenen op: Geen blabla: Rechttoe, rechtaan... dat is hoe we zijn. Wij geven onze ongezouten mening, want dat is wat je verwacht van ons.  Geen dure consultancy voor er nog maar één actie ondernomen wordt, maar een open gesprek van wensen en eisen. Vervolgens een gestructureerd plan en goede afspraken mét resultaten. Creatief én Technisch: Je kan creatieve wow-concepten bedenken, maar je moet ze achteraf ook nog kunnen uitvoeren, produceren en in de markt zetten . Verpakkings- en display ontwikkeling (van fast-moving tot de farmaceutische industrie), Point-of-Sales materialen en product presentaties zijn ons dus niet vreemd. Dit zowel op (productie)technische kennis en ontwikkeling, als grafisch creatief .  Eén aanspreekpunt: Bij ons heb je één aanspreekpunt voor de volledige projectopvolging. Of het nu gaat om een wijziging in het design, een afspraak of een vraag over productie mogelijkheden. Bij ons werk je rechtstreeks en efficiënt. Iemand die jou dossier volledig kent tot in detail. Klanten zijn partners: In ons meer dan 15-jarig bestaan werken wij altijd samen als partners, met één gezamenlijk doel. Een klantentrouw van meer dan 95% over al die jaren zegt waarschijnlijk voldoende... en daar zijn we heel fier op. Geen verkopers of Sales Managers bij ons... maar Project Managers die er elke dag staan om te presteren. Streven naar perfectie: LX Concept is duidelijk en transparant. Wij streven elke dag opnieuw naar 100% perfectie in elk detail. Bij ons geen "ja maar".... maar "ja én"! En dat maakt het grote verschil. Actief creatief: We zijn creatief zonder te overdrijven... Commercieël creatief om het anders te benoemen. Wat we maken, moet in de eerste plaats werken... en dat is ons ding. Dat is ons DNA. Overtuig jezelf en neem een kijkje bij onze cases op Sortlist of op onze website www.LXconcept.com Bel ons gewoon even op +32(0)16 43 54 19, stel je vraag waar je mee zit, en wij zeggen eerlijk of we je kunnen helpen. Zo ben je het snelst geholpen met je vraag :) ...of stuur een email naar hello@LXconcept.com voor de niet-bellers onder ons :) Heb je een dringende vraag buiten de kantooruren, bel dan Jurgen op +32(0)473 73 55 21... no problem!
    Looking for work in Corporate Advertising
    Located in Oud-Heverlee, Belgium (+1)
    From €1,000 for Corporate Advertising
    Worked in Food (+14)
    Speaks Dutch, Dutch, Belgium(+2)
    1-10 members
  • 4.9
    (40 reviews)

    Communication de caractère pour marques d’exception ★ Audacious Branding for Smashing Brands

    Highly recommended
    Notre mission : vous assurer de toucher vos cibles de manière audacieuse et percutante, et de rayonner grâce à votre singularité dans un monde sans cesse en mouvement. Nos expertises répondent à vos problématiques et à vos attentes : branding, UI/UX Design, création ou refonte de site Internet, identité visuelle, graphisme, cybersécurité, etc. — CE QUE NOUS FAISONS ••• Identité de marque > Positionnement | Naming | Identité visuelle | Storytelling ••• Studio Web > Direction artistique | UI/UX Design | Développement Web | Cybersécurité ••• Studio graphique > Direction artistique | Design graphique | Motion Design ••• Iconographie > Photographie | Illustration | Achat d’art ••• Marketing digital > Rédaction Web | Stratégie SEO | Stratégie de contenu — QUELLE STRATÉGIE ADOPTER POUR TOUCHER VOS CIBLES DE MANIÈRE AUDACIEUSE ET PERCUTANTE ? NOTRE MISSION Le rôle du branding est d’attribuer à une entreprise une personnalité et une identité uniques. Nous allons plus loin : grâce à un accompagnement stratégique subtil et précis, nous vous permettons de vous différencier de votre concurrence en sublimant votre univers et de trouver le ton juste dans votre communication, cela dans le but de vous adresser à vos cibles avec pertinence et finesse. Conscients que chaque organisation doit valoriser son identité, ses savoir-faire et son offre, nous revendiquons la pertinence d’une communication sémantique et visuelle à la fois sensible, audacieuse et profondément singulière. Pour ce faire, nous vous proposons une approche stratégique ayant pour but de construire un dispositif de communication performant et percutant. Notre ouverture sur le monde nous a immédiatement permis de développer notre clientèle à l'international. — COMMENT VOUS ASSURER DE RAYONNER GRÂCE À VOTRE SINGULARITÉ DANS UN MONDE SANS CESSE EN MOUVEMENT ? NOTRE VOCATION Animés par la conviction que l’esthétique est un puissant vecteur d’adhésion, nous cultivons l’amour du bel ouvrage au service de votre rayonnement. Nous soutenons vos valeurs, vos engagements et vos objectifs en prenant le parti esthétique de l’élégance. Nous n’imaginons pas qu’une marque d’exception comme la vôtre puisse faire l’impasse sur l’audace et le raffinement. Travailler avec nous, c’est faire le choix d’une image de marque contemporaine et séduisante dans le but de vous permettre de rayonner sur votre territoire, à l’échelle nationale et internationale. Par ailleurs, nous accompagnons les marques éthiques et responsables depuis 2005 (et cela depuis le lancement de notre activité), ce qui fait de nous des pionniers en matière d’accompagnement des organisations participant aux transitions écologiques et sociétales. — Nous vous invitons à visiter l'ensemble de notre portfolio créé à votre attention sur notre profil Sortlist ou bien évidemment sur notre site Internet. - > https://e-dream.studio — — — We create glamorous yet sophisticated works that stand out from the crowds through boldness. Our team, founded by a Franco-Belgian duo, is dedicated to fine and elegant work and rich from the crossing of our two cultures. Our openness to the world immediately enabled us to develop our clientele internationally: in Europe but also in Africa and the United States. Our team is completed by native English-speaking copywriters, in order to maximize the reach of your brand's communication across international channels. We have been supporting ethical and sustainable brands, and this since the launch of our activity in 2005. — Our key areas of focus are: ••• Branding > Brand Positioning | Naming | Visual Identity | Storytelling ••• Web Studio > Art Direction | UI/UX Design | Web Development | Cybersecurity ••• Graphic Studio > Art Direction | Graphic Design | Motion Design ••• Iconography > Photography | Illustration | Art Buying ••• Digital marketing > Web Writing | SEO Strategy | Brand Content — We invite you to visit our entire portfolio created for you on our Sortlist profile. For more information please visit our Website. - > https://e-dream.studio — — — FRANCE & OTHER COUNTRIES +33 (0)6 11 31 83 09 — BELGIUM +32 (0)460 21 61 19 — — —
    Looking for work in Corporate Advertising
    Located in Brussels, Belgium (+1)
    From €1,000 for Corporate Advertising
    Worked in Luxury Goods & Jewelry (+26)
    Speaks English, French
    1-10 members
  • (0 review)

    Nous sommes l'agence de votre communication.

    Agence de communication spécialisée en image de marque publicité sur écran, marketing b2b et digital. Branding - Graphisme - Publicité - Management content marketing - B2B - marketing de contenu - Publicité sur écran LED géant. Doobleweb - L’agence de votre communication.
    Looking for work in Corporate Advertising
    Located in Quaregnon, Belgium
    From €100 for Corporate Advertising
    Works in multiple industries
    Speaks English, Arabic(+2)
    1-10 members
  • 5
    (10 reviews)

    We create performant video content

    Qui sommes-nous ? Nous sommes leaders dans la création de campagnes vidéos de + en + PERFORMANTES, grâce à un modèle d’AB testing unique que nous avons développé. Duckmotion crée du contenu vidéo optimisé. L’entièreté de la production et de la diffusion se fait en interne. Nous gérons également vos budgets de campagne. Nous sommes une équipe polyvalente ! Du motion design au digital marketing. Nous offrons d'autres services complémentaires à la production de vidéo. Notre équipe crée du contenu vidéo original qui atteint vos KPIs et séduit les algorithmes. La performance ne s’improvise pas. Elle se travaille. Le processus de création: Tout au long du processus de création, nous avons une relation avec le client qui valide chaque étape! Nous ajustons la création de contenu selon vos envies/désirs, grâce à la maîtrise de nombreuses compétences (storyboard - script - copywriting - analyse marketing - illustration - graphisme - animation - musique - voix-off - bruitage - référencement). Notre objectif est de livrer le produit final en deux semaines. Nos services: La société VIVIOU a développé le projet Duckmotion en 2014. Spécialisée dans le graphisme, le motion design, l'illustration et le digital marketing, Duckmotion a vite prit une place importante dans la société pour s'imposer en 2016 en leader dans l'activité de l'entreprise.  Production vidéo : motion design, film, interview, 3D, vidéo interactive, screencast, film corporate,... Digital marketing : SEA, SEO, content strategy, community management, campagnes e-mailing,... Création d'identité visuelle, création de site web,... Ils nous font confiance : VOO, RTBF, Greenpeace, Bruxelles Formation, Huawei, Daoust, Ville de Bruxelles, Aedes, Croix-Rouge, Canada Embassy, l'UCL, Crewbooking, AF Golf, REB, MPLEO, ... Découvrez notre portfolio sur notre site web.      
    Looking for work in Corporate Advertising
    Located in Watermael-Boitsfort, Belgium (+1)
    From €1,000 for Corporate Advertising
    Worked in Technology Hardware & Equipment (+26)
    Speaks French, Dutch(+4)
    11-50 members
12

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Customer reviews about Corporate Advertising Agencies in Belgium

Marketing DirectorTechnology | Brussels, BE

Our experience with the Corporate Advertising Agency in Belgium was exceptional. Their innovative strategies and deep understanding of market trends significantly boosted our brand's visibility across multiple platforms. The team was professional and highly responsive, making the entire campaign a seamless success.

Communications ManagerManufacturing | Antwerp, BE

We have been working with this Corporate Advertising Company in Belgium for over a year now, and the results are outstanding. Their targeted advertising solutions have greatly enhanced our B2B communications, helping us reach a wider professional audience with precision and creativity.

CEOHealthcare | Ghent, BE

As a growing enterprise, finding the right Corporate Advertising Agency in Belgium was crucial. The agency we chose met all our creative and strategic needs, driving our campaigns with data-driven insights and innovative approaches. Their dedication and understanding of corporate dynamics is truly commendable.

Insights from a Local Expert: Corporate Advertising in Belgium

Belgium, a hub of creative and strategic excellence, stands out in the corporate advertising arena. With a diverse range of agencies, the Belgian market offers extensive expertise tailored to boost brand messaging across corporate sectors. Boasting impressive credentials, local agencies have managed to amass 247 projects and 50 client reviews. This showcases their established reputation and commitment to delivering high-quality advertising solutions.

Key Players and Their Achievements

Award-Winning Excellence

Belgian agencies have not only served numerous esteemed clients but have also gained recognition through various awards. This acknowledgment solidifies their role as leaders in creating impactful corporate advertising that resonates at all levels of consumer engagement.

Distinguished Clientele

From startups to multinational corporations, Belgian agencies have a broad portfolio of clients, including industries like pharmaceuticals, automotive, and technology. Their ability to cater to diverse sectors underscores their adaptive strategies and creative prowess. This experience with high-profile clients also provides them with unique insights into various market dynamics.

Choosing the Right Agency: Budgeting Tips

Establishing Your Budget

Understanding budget constraints is crucial when selecting a corporate advertising agency. Belgian agencies offer a variety of pricing models to accommodate different financial capabilities, ensuring that every business can achieve effective advertising. Here’s a brief guide based on business size:

  • Small to Medium Enterprises (SMEs): For SMEs, mid-sized agencies often offer the best value. Projects can range from €5,000 to €25,000, depending on the scope.
  • Larger Corporations: Bigger enterprises might opt for renowned firms specializing in extensive campaigns. Here, projects might start at €25,000, escalating based on the campaign's complexity and breadth.

Review Previous Works

Analyzing an agency’s prior work is crucial. With 247 projects showcased, prospective clients can gauge the effectiveness and creativity applied to past campaigns. This not only reflects an agency's capability but also its style and alignment with potential clients' expectations.

Specialty Considerations

Some agencies specialize in specific areas like digital integration, sustainability-focused campaigns, or multi-lingual advertising, aligning with specific corporate needs. Aligning your company’s objectives with an agency’s strengths can lead to more potent and impactful advertising outcomes.

In choosing a corporate advertising partner in Belgium, weighing these factors will assist in selecting an agency that not only fits your budget but also enhances your company’s market position through innovative and effective advertising strategies. Trust Belgian expertise to elevate your corporate brand to new heights.

Mahmoud Arfaoui
Written by Mahmoud Arfaoui Sortlist Expert in BelgiumLast updated on the 17-02-2025

Latest Projects Submitted to Corporate Advertising Companies in Belgium

Branding and Identity Development for a Tech StartupEmerging technology company20,000€ - 40,000€ | 10-2024A newly founded tech startup is seeking an agency with a strong track record in brand creation to establish its market identity. The focus will be on innovative strategies to resonate with a young tech-savvy audience.
Multi-Channel Marketing Campaign for Retail ChainEstablished retail chain50,000€ - 100,000€ | 10-2024Looking for an experienced corporate advertising agency to implement a comprehensive marketing campaign across digital and traditional channels. The campaign should aim to boost seasonal sales and enhance brand loyalty.
Internal Communication Strategy OverhaulMultinational corporation30,000€ - 60,000€ | 10-2024A global company seeks a specialized agency to revamp its internal communication to improve engagement and information dissemination among its diverse workforce.
Launch of a Sustainable Product LineEco-conscious consumer goods company10,000€ - 30,000€ | 10-2024This environmentally focused company requires a creative agency that excels in promoting green products to coordinate the launch of a sustainable household line.
Rebranding Strategy for a Finance FirmWell-established financial firmOver 100,000€ | 10-2024Seeking a high-profile agency to drive a complete rebranding initiative. The project aims to modernize the brand and attract a broader customer base within the finance sector.

Discover what other have done.

Get inspired by what our agencies have done for other companies.

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Silversquare - Lead generation & Hubspot


Frequently Asked Questions.


Tailoring corporate advertising to resonate with different generational groups in Belgium requires a nuanced approach that considers the unique characteristics, values, and media consumption habits of each generation. Here's a breakdown of strategies for effectively reaching Baby Boomers, Generation X, Millennials, and Gen Z in the Belgian market:

Generation Key Characteristics Advertising Strategies
Baby Boomers (born 1946-1964) Value tradition, quality, and personal service
  • Use traditional media: TV, radio, and print
  • Focus on product quality and reliability
  • Highlight customer service and personal relationships
  • Use clear, straightforward language
Generation X (born 1965-1980) Pragmatic, independent, and value work-life balance
  • Blend traditional and digital media
  • Emphasize practicality and value for money
  • Address work-life balance concerns
  • Use nostalgic references from the 80s and 90s
Millennials (born 1981-1996) Tech-savvy, socially conscious, and experience-driven
  • Prioritize digital and social media platforms
  • Highlight corporate social responsibility initiatives
  • Create interactive and experiential campaigns
  • Leverage influencer partnerships
Gen Z (born 1997-2012) Digital natives, value authenticity and diversity
  • Focus on mobile-first, short-form video content
  • Emphasize authenticity and transparency
  • Showcase diversity and inclusion
  • Engage through interactive and user-generated content

When tailoring corporate advertising to these generational groups in Belgium, consider the following additional factors:

  • Multilingual approach: Belgium has three official languages (Dutch, French, and German). Ensure your advertising is available in the appropriate language(s) for your target audience.
  • Cultural sensitivity: Be aware of the cultural differences between Flanders and Wallonia, and tailor your messaging accordingly.
  • Local touchpoints: Incorporate references to Belgian culture, landmarks, or events to increase relevance and connection with your audience.
  • Cross-generational campaigns: Consider creating campaigns that appeal to multiple generations, as many Belgian households are multigenerational.

To illustrate the effectiveness of tailored advertising, let's look at some data:

  • According to a 2023 study by the Belgian Centre for Information on Media (CIM), TV remains the most popular medium for Baby Boomers, with 82% watching daily.
  • The same study found that 76% of Gen X in Belgium use social media platforms regularly, with Facebook being the most popular.
  • Statbel reports that 95% of Belgian Millennials use smartphones daily, making mobile-optimized content crucial for this group.
  • A 2022 survey by MediaXplain revealed that 68% of Gen Z in Belgium prefer brands that take a stand on social issues.

In conclusion, successful corporate advertising in Belgium requires a deep understanding of each generation's values, media preferences, and cultural context. By tailoring your approach to these specific groups while maintaining a cohesive brand message, you can create more effective and resonant advertising campaigns across all generations.



Effectively localizing corporate advertising for the Belgian market while maintaining global brand consistency is a nuanced process that requires a deep understanding of both local culture and overarching brand principles. Here are key strategies to achieve this balance:

  1. Understand the Belgian market: Belgium is a unique market with three official languages (Dutch, French, and German) and distinct cultural differences between regions. Conduct thorough market research to understand local preferences, values, and cultural nuances in each region.
  2. Adapt language and messaging: Develop multilingual campaigns that resonate with different linguistic communities. According to Statbel, as of 2022, approximately 57% of Belgians speak Dutch, 42% speak French, and 1% speak German. Ensure translations are not just linguistically correct but culturally appropriate.
  3. Leverage local insights: Partner with local experts or agencies who understand the Belgian market intricacies. They can provide valuable insights into local customs, humor, and cultural sensitivities that might not be apparent to outsiders.
  4. Maintain core brand elements: While adapting to the local market, ensure that key brand elements such as logos, color schemes, and overall brand personality remain consistent. This helps in building global brand recognition.
  5. Use local media and platforms: Utilize popular Belgian media channels and platforms. For example, according to Statista, Facebook and WhatsApp are the most used social media platforms in Belgium as of 2021, with 80% and 75% penetration rates respectively.
  6. Incorporate local themes and icons: Include recognizable Belgian elements in your advertising, such as landmarks, local celebrities, or cultural events. This helps create a connection with the local audience while still maintaining your global brand image.
  7. Address local concerns: Focus on issues that are important to Belgian consumers. For instance, sustainability is a key concern in Belgium, with the country ranking 15th globally in the 2022 Environmental Performance Index.
  8. Adapt visual content: Ensure that imagery and visual elements are relatable to Belgian audiences. This might include featuring local landscapes, diverse representations of Belgian people, or locally relevant scenarios.
  9. Follow local regulations: Adhere to Belgian advertising laws and regulations, which can differ from global standards. For example, Belgium has strict rules on comparative advertising and the use of language in certain regions.
  10. Test and iterate: Before launching a major campaign, test your localized content with focus groups from different Belgian regions. Use their feedback to refine your approach and ensure it resonates across the country.

By implementing these strategies, corporate advertisers can create campaigns that feel authentic and relevant to Belgian audiences while maintaining their global brand identity. Remember, successful localization is about finding the right balance between global consistency and local relevance.

Key Aspect Belgian Market Consideration
Language Multilingual approach (Dutch, French, German)
Cultural Sensitivity Regional differences (Flanders, Wallonia, Brussels)
Digital Platforms High usage of Facebook and WhatsApp
Local Concerns Sustainability, local traditions, EU integration
Regulatory Environment Strict advertising laws, language use regulations

By carefully considering these factors and working with local experts, corporate advertisers can create impactful campaigns that resonate with Belgian audiences while maintaining their global brand integrity.



Measuring the return on investment (ROI) of corporate advertising efforts is crucial for Belgian companies to justify their marketing spend and optimize their strategies. Here are some effective methods to measure the ROI of corporate advertising:

  1. Set Clear Objectives: Define specific, measurable goals for your corporate advertising campaigns, such as brand awareness increase, lead generation, or sales growth.
  2. Use Attribution Models: Implement multi-touch attribution models to understand how different touchpoints contribute to conversions. This is particularly important in Belgium's multi-lingual market where campaigns may span different languages and channels.
  3. Track Key Performance Indicators (KPIs): Monitor relevant KPIs such as:
    • Brand recall and recognition
    • Website traffic and engagement metrics
    • Lead quality and quantity
    • Conversion rates
    • Customer acquisition cost (CAC)
    • Customer lifetime value (CLV)
  4. Utilize Marketing Analytics Tools: Leverage tools like Google Analytics, Adobe Analytics, or local Belgian platforms to track online performance and connect it with offline data.
  5. Conduct Surveys and Market Research: Use pre and post-campaign surveys to measure changes in brand perception and purchase intent among Belgian consumers and businesses.
  6. Implement Unique Tracking Mechanisms: Use specific landing pages, QR codes, or unique phone numbers for each campaign to track responses accurately.
  7. Calculate Financial Metrics: Measure concrete financial outcomes:
    MetricCalculation
    ROI(Net Profit / Cost of Investment) x 100
    ROAS(Revenue Generated / Advertising Spend) x 100
    CPLTotal Campaign Cost / Number of Leads Generated
    CPATotal Campaign Cost / Number of Acquisitions
  8. Analyze Social Media Metrics: Track engagement, reach, and sentiment on platforms popular in Belgium, such as Facebook, LinkedIn, and Twitter.
  9. Monitor Brand Health: Use tools like YouGov BrandIndex or local Belgian market research firms to track changes in brand health metrics over time.
  10. Leverage Control Groups: Compare results between regions or segments exposed to the advertising versus those that weren't to isolate the campaign's impact.

Remember, in Belgium's diverse market, it's important to consider regional differences (Flanders, Wallonia, Brussels-Capital) when measuring ROI. A campaign might perform differently across these regions due to cultural and linguistic factors.

According to a 2023 study by the Belgian Association of Marketing (BAM), companies that regularly measure and optimize their advertising ROI see an average improvement of 18% in their marketing effectiveness. By implementing a combination of these measurement techniques, Belgian companies can gain a comprehensive understanding of their corporate advertising ROI and make data-driven decisions to improve future campaigns.