How can Swiss companies ensure their email marketing campaigns comply with data protection regulations?

Ensuring compliance with data protection regulations is crucial for Swiss companies engaging in email marketing. While Switzerland is not part of the EU, it has its own stringent data protection laws, and many Swiss businesses also need to comply with GDPR due to their international operations. Here are key steps to ensure compliance: Understand the applicable laws: Familiarize yourself with the Swiss Federal Act on Data Protection (FADP), its ongoing revisions, and the EU's GDPR if you have EU customers. Obtain explicit consent: Implement a clear, affirmative opt-in process for your email lists. Avoid pre-ticked boxes and make the purpose of data collection transparent. Provide easy unsubscribe options: Every email should include a visible and simple way to unsubscribe, honoring requests promptly. Maintain accurate records: Keep detailed records of when and how consent was obtained for each subscriber. Implement data protection measures: Use encryption, access controls, and regular security audits to protect your email list data. Be transparent about data usage: Clearly communicate how you collect, use, and store personal data in your privacy policy. Respect data subject rights: Have processes in place for data access, correction, and deletion requests. Use double opt-in: This extra step confirms subscriber intent and helps maintain a clean, compliant list. Regularly clean your email list: Remove inactive subscribers and bounced emails to maintain list hygiene. Train your team: Ensure all staff involved in email marketing understand data protection requirements. Remember, compliance is an ongoing process. Stay updated with changes in Swiss and international data protection laws. Consider working with a local email marketing agency or consultant who specializes in Swiss regulations to ensure your campaigns remain compliant while maximizing effectiveness. Local Insight: In Switzerland, the revised FADP is set to come into force in September 2023, aligning more closely with GDPR standards. Swiss companies should prepare for these changes, which include stricter consent requirements and increased penalties for non-compliance. Data Point: According to a 2022 survey by the Swiss Direct Marketing Association, 78% of Swiss businesses reported increasing their focus on data protection compliance in their email marketing strategies, highlighting the growing importance of this issue in the local market.

What are the most common email marketing mistakes Swiss companies make, and how can they be avoided?

Swiss companies, despite their reputation for precision and quality, can still fall into common email marketing pitfalls. Understanding these mistakes and how to avoid them is crucial for successful email campaigns in Switzerland's competitive market. Here are the most frequent errors and their solutions: Neglecting GDPR and Swiss data protection laws: Switzerland, while not part of the EU, has its own strict data protection regulations aligned with GDPR. Many companies fail to obtain proper consent or maintain compliant data practices. Solution: Implement a robust opt-in process, clearly communicate your data usage policies, and regularly update your subscriber list. Stay informed about both Swiss and EU data protection laws, as many Swiss businesses interact with EU customers. Ignoring mobile optimization: With mobile usage in Switzerland reaching 97% of the population, failing to optimize for mobile devices is a critical oversight. Solution: Use responsive email templates, keep subject lines concise (30-40 characters), and ensure call-to-action buttons are easily tappable on smaller screens. Lack of personalization and segmentation: Swiss consumers expect personalized experiences, yet many companies send generic, one-size-fits-all emails. Solution: Segment your email list based on demographics, behavior, and preferences. Use dynamic content to tailor messages to specific audience segments. Consider the multilingual nature of Switzerland by sending emails in the recipient's preferred language. Poor subject lines and preheader text: Many Swiss companies underestimate the importance of these elements in driving open rates. Solution: Craft compelling, concise subject lines that create urgency or curiosity. Utilize preheader text effectively to provide additional context and encourage opens. A/B test different versions to optimize performance. Inconsistent sending schedule: Irregular email frequency can lead to disengagement or spam complaints. Solution: Establish a consistent sending schedule that aligns with your audience's preferences. Swiss business hours typically run from 8 am to 5 pm, so consider timing your emails accordingly. Use automation tools to maintain regularity. Neglecting email list hygiene: Continuing to send emails to inactive subscribers or invalid addresses can harm deliverability and skew metrics. Solution: Regularly clean your email list by removing inactive subscribers and bounced emails. Implement a re-engagement campaign for dormant subscribers before removing them. Lack of clear call-to-action (CTA): Emails without a clear purpose or next step fail to drive desired actions. Solution: Include a prominent, clear CTA in every email. Use action-oriented language and ensure the CTA stands out visually. For the Swiss market, consider using direct, straightforward language that resonates with the local business culture. Overlooking analytics and testing: Many companies set up campaigns but fail to analyze results or conduct tests to improve performance. Solution: Regularly review key metrics such as open rates, click-through rates, and conversion rates. Conduct A/B tests on elements like subject lines, content, and send times to optimize your strategy. By avoiding these common mistakes, Swiss companies can significantly improve their email marketing effectiveness. Remember, successful email marketing in Switzerland requires a balance of technical precision, respect for privacy, and cultural sensitivity. Regularly reviewing and refining your email marketing strategy will help you stay ahead in the Swiss market and build stronger relationships with your audience.

What strategies can Swiss businesses use to boost email open rates and engagement in today's competitive digital landscape?

In Switzerland's sophisticated digital market, standing out in crowded inboxes is crucial for email marketing success. Here are effective strategies Swiss businesses can employ to improve email open rates and engagement: Personalization and Segmentation: Swiss consumers appreciate tailored content. Use data to segment your audience and personalize subject lines, content, and offers. According to a study by Epsilon, personalized emails have an open rate 29% higher than non-personalized ones. Optimize for Mobile: With 75% of Swiss internet users accessing emails via smartphones, ensure your emails are mobile-responsive. This includes concise subject lines, scannable content, and easily clickable call-to-action buttons. Leverage Local Context: Incorporate Swiss cultural nuances, regional events, or local holidays in your email campaigns. This approach can increase relevance and engagement among Swiss audiences. A/B Testing: Continuously test different elements of your emails, such as subject lines, send times, and content layouts. Swiss business hours and habits may differ from global averages, so find what works best for your specific audience. Use Compelling Subject Lines: Craft subject lines that are clear, concise, and intriguing. Consider using Swiss-German, French, or Italian phrases when appropriate to catch the eye of multilingual recipients. Implement Interactive Elements: Engage subscribers with interactive content like polls, surveys, or animated GIFs. A study by Martech Advisor found that interactive email content can increase click-to-open rates by 73%. Maintain List Hygiene: Regularly clean your email list to remove inactive subscribers. This practice improves deliverability and engagement rates, which are crucial in Switzerland's privacy-conscious environment. Optimize Send Times: Analyze your audience's behavior to determine the best times to send emails. For B2B communication in Switzerland, consider the typical business hours of 8:00 AM to 5:00 PM. Provide Value: Swiss consumers appreciate quality and efficiency. Ensure each email provides genuine value, whether it's exclusive content, special offers, or insightful information relevant to their interests. Use Automation Wisely: Implement automated email sequences for welcome series, abandoned cart reminders, and post-purchase follow-ups. Automation can increase open rates by delivering timely, relevant content. By implementing these strategies, Swiss businesses can significantly improve their email open rates and engagement. Remember, the key is to consistently deliver relevant, valuable content that respects the recipient's time and privacy preferences. Regular analysis of campaign performance and adherence to Swiss data protection regulations (like the Federal Act on Data Protection) are essential for long-term success in email marketing within Switzerland.

Top Email Marketing Agencies in Switzerland

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Top Featured Email Marketing Agencies

Pixels Trade
4.6
(21 reviews)
Your digital partner in Mobile App development and Marketing.
Recommended
Top awarded
Pixels is a group of digital agencies focused on innovation and multi-channel marketing. Pixels is headquartered in Switzerland and active since 2011. We are specialists in digital strategy consulting, omnichannel marketing, e-event, design and branding, mobile and web application development, websites, and e-commerce platform development. We continuously invest in research and development to ensure the use of the latest technologies and the most adapted solutions to serve the most ambitious strategies. The group also includes specialized communication agencies: -Pixels Health (www.pixelshealth.com) focuses on healthcare. -Pixels Banking (www.pixelsbanking.com) focuses on banking and finance. Specific to our healthcare branch: Pixels Health offers medical writing services. We are certified IQVIA, VEEVA, Salesforce, Adobe, and ISO 27001. We also benefit from a number of partnerships in place to offer the best e-event and services across our offering. Some of our references: Sanofi, Merck, Pierre-Fabre, Servier, Novo Nordisk, Novartis, Diabetes patient association, and multiple start-ups and SME. Specific to our Banking branch: We offer a number of solutions including which a workflow solution and a mobile and internet banking solution. Some of our references: Lombard Odier, Pictet, Octogone Management SA, Square stone Capital, BT, STB, Credit Mutuel, Acolin, and a number of start-up. Pixels Trade also serves other industries with innovative solutions (including AI, VR, IoT). Some of our references: Franck Muller, Cote Magazine, United Nations, SGS, Cargill, Total. _______________ Pixels est une agence digitale axée sur l'innovation. Le siège de Pixels est en Suisse et est activité depuis 2011. Nous sommes spécialisés dans le conseil en stratégie digitale, le marketing multicanal, l'e-événement, le design et le branding, le développement d'application mobile et web, le développement de sites web et de plateformes e-commerce. Nous investissons continuellement dans la recherche et le développement afin de garantir l'utilisation des dernières technologies et des solutions les plus adaptées pour servir les stratégies les plus ambitieuses. Le groupe compte des agences de communication spécialisées : -Pixels Health (www.pixelshealth.com) spécialisée sur le domaine de la santé. -Pixels Banking (www.pixelsbanking.com) spécialisée dans le secteur bancaire et finance. Spécifique à notre branche santé : Pixels Health propose des services de "medical writing". Nous sommes certifiés IQVIA, VEEVA, Salesforce, Adobe et ISO 27001. Nous bénéficions également d'un certain nombre de partenariats afin d'offrir les meilleurs services et événements électroniques dans l'ensemble de notre offre. Quelques-unes de nos références : Sanofi, Merck, Pierre-Fabre, Servier, Novo Nordisk, Novartis, Association de patients diabétiques et de nombreuses start-ups et PME. Spécifique à notre branche bancaire : Nous offrons un certain nombre de solutions dont une solution de workflow et une solution de banque mobile et internet. Quelques-unes de nos références : Lombard Odier, Pictet, Octogone Management SA, Square stone Capital, BT, STB, Crédit Mutuel, Acolin et un certain nombre de start-up. Pixels Trade propose également des solutions innovantes à d'autres secteurs d'activité. Quelques-unes de nos références : Franck Muller, Cote Magazine, Nations Unies, SGS, Cargill, Total...
5 works in Email Marketing
Located in Geneva, Switzerland
From €3,000 for Email Marketing
Worked in Energy & Oil (+14)
Speaks French, Arabic(+1)
51-200 members

All Email Marketing Consultants in Switzerland

Pixels Trade
4.6
(21 reviews)
Your digital partner in Mobile App development and Marketing.
Recommended
Top awarded
Pixels is a group of digital agencies focused on innovation and multi-channel marketing. Pixels is headquartered in Switzerland and active since 2011. We are specialists in digital strategy consulting, omnichannel marketing, e-event, design and branding, mobile and web application development, websites, and e-commerce platform development. We continuously invest in research and development to ensure the use of the latest technologies and the most adapted solutions to serve the most ambitious strategies. The group also includes specialized communication agencies: -Pixels Health (www.pixelshealth.com) focuses on healthcare. -Pixels Banking (www.pixelsbanking.com) focuses on banking and finance. Specific to our healthcare branch: Pixels Health offers medical writing services. We are certified IQVIA, VEEVA, Salesforce, Adobe, and ISO 27001. We also benefit from a number of partnerships in place to offer the best e-event and services across our offering. Some of our references: Sanofi, Merck, Pierre-Fabre, Servier, Novo Nordisk, Novartis, Diabetes patient association, and multiple start-ups and SME. Specific to our Banking branch: We offer a number of solutions including which a workflow solution and a mobile and internet banking solution. Some of our references: Lombard Odier, Pictet, Octogone Management SA, Square stone Capital, BT, STB, Credit Mutuel, Acolin, and a number of start-up. Pixels Trade also serves other industries with innovative solutions (including AI, VR, IoT). Some of our references: Franck Muller, Cote Magazine, United Nations, SGS, Cargill, Total. _______________ Pixels est une agence digitale axée sur l'innovation. Le siège de Pixels est en Suisse et est activité depuis 2011. Nous sommes spécialisés dans le conseil en stratégie digitale, le marketing multicanal, l'e-événement, le design et le branding, le développement d'application mobile et web, le développement de sites web et de plateformes e-commerce. Nous investissons continuellement dans la recherche et le développement afin de garantir l'utilisation des dernières technologies et des solutions les plus adaptées pour servir les stratégies les plus ambitieuses. Le groupe compte des agences de communication spécialisées : -Pixels Health (www.pixelshealth.com) spécialisée sur le domaine de la santé. -Pixels Banking (www.pixelsbanking.com) spécialisée dans le secteur bancaire et finance. Spécifique à notre branche santé : Pixels Health propose des services de "medical writing". Nous sommes certifiés IQVIA, VEEVA, Salesforce, Adobe et ISO 27001. Nous bénéficions également d'un certain nombre de partenariats afin d'offrir les meilleurs services et événements électroniques dans l'ensemble de notre offre. Quelques-unes de nos références : Sanofi, Merck, Pierre-Fabre, Servier, Novo Nordisk, Novartis, Association de patients diabétiques et de nombreuses start-ups et PME. Spécifique à notre branche bancaire : Nous offrons un certain nombre de solutions dont une solution de workflow et une solution de banque mobile et internet. Quelques-unes de nos références : Lombard Odier, Pictet, Octogone Management SA, Square stone Capital, BT, STB, Crédit Mutuel, Acolin et un certain nombre de start-up. Pixels Trade propose également des solutions innovantes à d'autres secteurs d'activité. Quelques-unes de nos références : Franck Muller, Cote Magazine, Nations Unies, SGS, Cargill, Total...
5 works in Email Marketing
Located in Geneva, Switzerland
From €3,000 for Email Marketing
Worked in Energy & Oil (+14)
Speaks French, Arabic(+1)
51-200 members
LANE Digital
5
(23 reviews)
Agence digitale suisse - marketing, ventes, web et design - pour les startups & PMEs
Recommended
Top awarded
STRATÉGIE CLAIRE, DESIGN MODERNE & MARKETING EFFICACE Bénéficiez d’une vision complète de votre entreprise. Contrairement aux agences classiques, nous explorons en profondeur votre écosystème, incluant logiciels, équipes et processus. Notre approche unique nous permet de développer des stratégies intégrées et alignées sur vos objectifs. Un partenariat avec LANE, c’est l’expérience d’une compréhension globale combinée à une exécution experte. Chez LANE Digital, nous nous spécialisons dans l'unification du marketing et des ventes pour offrir des solutions complètes et innovantes. Notre approche 360° intègre stratégie digitale, image de marque, création de contenu et gestion de réseaux sociaux, parmi d'autres services clés. Nous travaillons main dans la main avec vous pour maximiser votre impact et atteindre vos objectifs commerciaux, en utilisant des stratégies sur mesure adaptées à vos besoins uniques.
3 works in Email Marketing
Located in Ecublens, Switzerland
From €500 for Email Marketing
Worked in Automotive (+19)
Speaks English, French(+3)
11-50 members
Business Titans
(0 review)
Growth Accelerator made in Switzerland
Business Titans is a Growth Accelerator and Marketing Services Provider based in Zurich. Business Titans is a Switzerland-based provider of Digital Marketing Services, specializing in increasing brand visibility and driving sustainable sales across platforms. Since 2015, we've been helping businesses of all sizes achieve revenue growth through our Digital Marketing Suites and Upgrade Modules, designed to optimize sales and boost engagement on your preferred platforms. Our multilingual team is committed to delivering exceptional results. Whether you’re looking to enhance your presence or drive conversions, we offer solutions to meet your needs.
3 works in Email Marketing
Located in Zürich, Switzerland
From €199 for Email Marketing
Worked in Clothing & Accessories (+8)
Speaks English, French(+3)
1-10 members
Agence BB® Switzerland
4.9
(17 reviews)
Agence communication & marketing créative et orientée data.
Top awarded
NOS CLIENTS NOUS SOLLICITENT PRINCIPALEMENT POUR NOTRE EXPERTISE 360° SWISS MADE ET SES SERVICES : Campagnes publicitaires Planification médias SEO (référencement naturel) SEA Community management Développement web Stratégie marketing Études de marché Intelligence marketing Stratégie de contenus Image de marque (branding) & communication visuelle E-reputation Inbound marketing Photos Vidéos Etc. UNE AGENCE CRÉATIVE & ORIENTÉE DATA. L'agence BB® Switzerland est déterminée à booster votre activité par une approche exclusive axée sur la stratégie marketing. Notre ADN révèle une passion particulière pour l'économie locale et nationale, même si l'agence a la chance de booster aussi des clients présents à l'international dépassant même notre continent européen. Les quatre grands domaines d'expertise de l'agence sont les suivants : Stratégie Branding Web & Digital Photos & Vidéos UNE APPROCHE EXCLUSIVE EN SUISSE ROMANDE. BB® Switzerland opère depuis ses bureaux de Genève et de Crissier pour des campagnes locales ou nationales. Au sein de l'agence BB® Switzerland, nous agissons avec stratégie avec plus de 10 ans de productions et d'accompagnements de clients aussi uniques que variés : Grandes entreprises PME Multinationales Associations Fondations Etats Startups Micro-entreprises Villes & Communes
5 works in Email Marketing
Located in Lancy, Switzerland (+1)
From €1,000 for Email Marketing
Worked in Media (+16)
Speaks French, English(+2)
11-50 members
comtogether
5
(2 reviews)
Data-Driven Digital Marketing.
Recommended
Top awarded
Comtogether is a data-driven digital marketing agency with offices in Switzerland and Hong Kong. With a history spanning 17 years, we have successfully delivered value and actionable insights to clients, enabling them to reach global audiences effectively and at scale. Our multilingual and cross-functional team of digital marketing experts operates globally through strategic partnerships with leading and local media platforms. We have extensive experience across various industries, specializing in B2B, complex B2C, and Travel Retail. To learn more about how comtogether can assist your business in achieving its goals, please visit our website at : www.comtogether.com
1 work in Email Marketing
Located in Saint-Sulpice, Switzerland
Budget on request
Worked in Wine & Spirits (+8)
Speaks English, Chinese(+4)
11-50 members
Digitalmint
(0 review)
Votre agence digitale spécialiste Inbound et Marketing Automation
Chez Digitalmint , l’agence digitale spécialisée en Inbound Marketing et Marketing Automation , nous combinons expertise en contenu digital, culture datas et créativité pour accompagner les entreprises Suisses romandes dans le développement d’une relation pérenne avec leurs cibles. Nous développons une communauté active autour de la marque et faisons résonner leur histoire avec justesse. Pour que les entreprises tirent le meilleur profit de leur investissement dans le marketing digital et croissent, tout simplement. Car dans un brouhaha constant, nous croyons que seule une communication ciblée et personnalisée peut émerger et permettre aux entreprises d’atteindre leurs objectifs. Notre mot d’ordre est « parlons peu, parlons juste » ! Une agence dédiée au Growth Marketing, au CRM Automation et à la Lead Generation Notre équipe d'experts se positionne comme le partenaire des PME qui veulent transformer leur marketing et booster leurs ventes à travers les outils Inbound Marketing et Sales Automation. Nous apportons des solutions créatives pour que l'entreprise n'ait plus besoin de prospecter «dans le dur». Portez votre entreprise à un niveau supérieur! Après avoir défini une stratégie webmarketing pertinente avec vos objectifs, nous opérons le mix de leviers capable de vous apporter du résultat (ROI). Pour cela, nous mettons à votre disposition notre savoir avec une analyse marketing approfondie des profils de vos acheteurs et de leurs préoccupations tout au long de leur cycle d'achat. NOS 8 DOMAINES D’INTERVENTION Conseil et accompagnement personnalisé pour : Définition de personas Etablissement de vos personas liés à votre cible ou ses différents segments avec l’ensemble des caractéristiques sociales et psychologiques. Construction de parcours clients Construction de votre parcours clients précisant les différentes étapes traversées par votre cible , depuis la visite de votre site internet jusqu’à la phase finale de client ambassadeur. Optimisation web pour plus de conversion Mise en exergue des points d’amélioration – les CTA (call-to-action), les landings pages, les formulaires, etc. – afin d’optimiser votre tunnel de vente. Campagne emailing Rédaction de vos scénarios d’e-mailing pour raccourcir le cycle d’achat grâce à des messages personnalisés ciblés selon le parcours clients. Rédaction de contenu Rédaction de vos contenus pour accroitre votre attractivité (article de blog, post réseaux sociaux…) et/ou générer de nouveaux leads (contenu premium tels qu’un livre blanc, des case-study, une étude…) Mise en place d’outils d’automation Accompagnement et mise en œuvre des outils pour automatiser l’envoi d’e-mails personnalisés à vos prospects et clients. Formation Comprendre et intégrer les différents outils du Growth Marketing et les actions à entreprendre pour le mettre en oeuvre. Ateliers découverte Animation d’ateliers en entreprise pour sensibiliser aux enjeux du Growth Marketing.
4 works in Email Marketing
Located in Lausanne, Switzerland
From €5,000 for Email Marketing
Worked in Government & Administration (+6)
Speaks French, English(+1)
11-50 members
ThirdBrain SA
5
(5 reviews)
Confiez la gestion de votre présence en ligne à ThirdBrain SA, votre prestataire de confiance.
Top awarded
Chez ThirdBrain SA, nous sommes spécialisés dans le développement de sites web en utilisant des langages de programmation open source tels que PHP et Javascript, et nous nous concentrons principalement sur la base de données MySQL. Nous avons une expertise particulière dans la création de sites web Wordpress personnalisés pour répondre aux besoins spécifiques de nos clients. En plus de nos compétences de développement, nous avons également des compétences DevOps pour les environnements Linux et Windows Server. Nous maîtrisons l'ensemble de la chaîne technique, de l'hébergement à la conception en passant par la commercialisation de produits et services. En outre, depuis 2012, nous travaillons sur des projets d'aide à la décision dans des domaines tels que la finance, la visualisation et l'analyse de données, ainsi que la gestion de l'influence sur les réseaux sociaux et l'e-mailing. Nous avons acquis une grande expérience dans ces domaines, ce qui nous permet de proposer des solutions innovantes et efficaces à nos clients.
1 work in Email Marketing
Located in Écoteaux, Switzerland
From €1,000 for Email Marketing
Worked in Energy & Oil (+5)
Speaks English, Bulgarian(+4)
11-50 members
smartMILE & Co.
5
(4 reviews)
smart MILE : Accélérateur de transformation numérique pour PME Basée à Genève, smartMILE est une société de conseil et d'intégration de logiciels spécialisée dans l'accompagnement des petites et moyennes entreprises vers la réussite numérique. Notre mission est de fournir des solutions innovantes et sur mesure qui transforment les processus commerciaux et augmentent l'efficacité opérationnelle. Expertise complète : Nous offrons une gamme complète de services, incluant l'intégration de systèmes CRM comme Pipedrive, la mise en œuvre de solutions de comptabilité et de ressources humaines, et le développement de plateformes sur mesure pour des besoins spécifiques. Notre approche est holistique : de l'analyse des besoins à la mise en place de solutions, en passant par la formation et le soutien post-intégration. Approche personnalisée : Chaque entreprise est unique, et nos solutions le sont aussi. Nous collaborons étroitement avec nos clients pour comprendre leurs défis spécifiques et proposer des solutions qui ne sont pas seulement efficaces, mais aussi évolutives et sécurisées. Notre objectif est d'assurer que chaque aspect de notre solution se synchronise parfaitement avec les objectifs à long terme de nos clients. Innovation et technologie : Chez smartMILE, l'innovation est au cœur de notre stratégie. Nous utilisons les dernières technologies pour garantir que nos clients disposent des outils les plus avancés pour devancer la concurrence. Notre équipe est constamment à la recherche de nouvelles méthodes pour optimiser les processus d'affaires grâce à la technologie. Engagement envers la réussite Client : Notre réussite est mesurée par le succès de nos clients. Nous nous engageons à offrir un service exceptionnel et à bâtir des relations de confiance et de long terme. Notre support client est réactif et nous sommes toujours prêts à aider nos clients à surmonter tout défi. Rejoignez les nombreuses PME qui ont choisi smartMILE pour naviguer dans leur parcours numérique. Ensemble, transformons votre entreprise avec des solutions intelligentes et innovantes. Découvrez en plus sur smartmile.ch ou contactez-nous directement pour discuter de votre projet. ----- smartMILE : Votre partenaire pour une transformation numérique réussie.
1 work in Email Marketing
Located in Geneva, Switzerland
From €1,000 for Email Marketing
Worked in E-commerce
Speaks French, English
11-50 members
WSIgabs
5
(10 reviews)
We Simplify Internet !
WSIgabs est l'agence Suisse du plus grand réseau des agences de marketing digital soit plus de 800 agences dans +80 pays. Nous aidons les entrepreneurs et les dirigeants à booster leurs ventes et à augmenter leur notoriété, en utilisant l’effet levier d’Internet et de ses nombreuses opportunités. Nous sommes un guichet unique pour les services de vente et de marketing numériques en Suisse romande. Nos solutions s'étendent de la création de campagne à la génération de prospects vers les ventes. Nous offrons une gamme complète de services numériques comme le référencement, les médias sociaux, l'e-commerce et les services mobiles. Contactez-nous pour un audit gratuit de votre empreinte digitale. Contactez-nous pour découvrir notre méthodologie qui a pour objectif de développer votre présence digitale afin d'atteindre vos objectifs. Que ce soit avec le référencement, le social ou la génération de lead, chaque outil doit être au service de votre stratégie !
15 works in Email Marketing
Located in Lancy, Switzerland
From €3,000 for Email Marketing
Worked in Restaurants (+31)
Speaks English, French(+1)
11-50 members
Medusa Web
5
(3 reviews)
Du web design et du webmarketing pour booster vos ventes en ligne.
Bienvenue chez Medusa Web, l'agence digitale dédiée au eCommerce. Notre but est de propulser les entreprises eCommerce - que vous vendiez des produits, des services ou des formations - au-delà des frontières de leurs objectifs. Contrairement à nos concurrents généralistes, nous avons choisi de maîtriser l'art de la vente en ligne pour vous offrir des solutions d'expert conçues sur mesure pour votre succès en ligne. Mais ce qui nous distingue encore plus, c'est notre structure 100% remote. En choisissant de travailler à distance à temps complet, nous avons réussi à minimiser nos coûts et nos contraintes, ce qui se traduit par des tarifs plus abordables et une flexibilité accrue pour nos clients. Prêt à propulser votre entreprise vers de nouveaux sommets ? Collaborons.
Looking for work in Email Marketing
Located in Lancy, Switzerland
From €1,000 for Email Marketing
Worked in Luxury Goods & Jewelry (+2)
Speaks French, English(+1)
1-10 members
Les TONTONS SA
5
(1 review)
Pour aller vite, pars seul. Pour aller loin, pars accompagné !
Parce que le monde digital évolue sans cesse, notre agence de communication est continuellement à la recherche de solutions innovantes. Cela dans le but d’accroître votre notoriété, améliorer votre image de marque et développer un axe de communication unique. En tant qu’agence digitale proactive, nous sommes composés de spécialistes en stratégie, en marketing, en développement Web et en communication audiovisuelle. Avec un unique objectif : booster votre présence digitale. POUR NOUS : • Le contenu est roi • Les chiffres valent mieux que mille mots • La satisfaction de nos partenaires est notre priorité • Les savoir-faire valorisés : 50% de technique & 50% de créativité • Le professionnalisme, c’est l’essence de notre collaboration Encore besoin d’une raison pour travailler avec nous ? Avec l’avènement des technologies de l’information et de la communication, nous sommes convaincus que le digital est un levier d’acquisition incontournable de prospects et de clients. Ainsi, nous allions maîtrise du tissu économique régional et des outils du numérique pour concevoir des stratégies sur mesure et performantes afin que vous vous démarquiez de vos concurrents.
2 works in Email Marketing
Located in Lutry, Switzerland
Budget on request
Worked in Wine & Spirits (+2)
Speaks English, French
11-50 members
MyH2 info solutions
(0 review)
Découvrez Myh2 info Solutions - Experts en création web, référencement SEO, assistance technique, Salesforce et configuration de l'intelligence artificielle. Démarrez votre succès digital dès maintenant.
3 works in Email Marketing
Located in Geneva, Switzerland
From €1,000 for Email Marketing
Worked in Automotive (+2)
Speaks French, English
1-10 members
Demodia
4.9
(4 reviews)
Top awarded
Many businesses waste precious time and money using incoherent sales and marketing approaches. Demodia helps you create messaging and programmes that make people want to engage. We know how overwhelming digital marketing can be and have helped hundreds of large and small organisations around the world. With so many tactics and new technologies to learn, we get it that you‘re frustrated because your current digital approaches don’t work. With tough times ahead, you deserve the digital processes and expertise that will enable you to maintain your existing customers and continue to grow. At Demodia, we provide a plan that takes the guesswork out of sales and marketing. By aligning sales and marketing teams around a common story, Demodia customers have seen significant increases in customer engagement and growth. So instead of continuing to waste money on advertising that isn’t working, contact us today. We’ll show you how a clear story and consistent sales and marketing approach will help grow your business as customers choose to engage. Learn more about the Authentic Sales & Marketing Framework: - Storytelling - author stories and content that captivate your audience and promote your values. - Website - update your website with content designed to engage visitors and generate leads. - Data & processes - establish processes and use tools such as HubSpot to reduce manual effort and deliver consistent results. - Campaigns - create and deliver integrated sales and marketing campaigns that generate qualified leads. Find further information at demodia.com
Looking for work in Email Marketing
Located in Saint Gallen, Switzerland
From €1,000 for Email Marketing
Worked in Energy & Oil (+3)
Speaks English, German(+1)
11-50 members
Coteries SA
5
(3 reviews)
Top awarded
We design, develop and market digital solutions for companies from startups to corporates. From the brainstorming phase to clickable prototypes to web or mobile apps, we bring our knowledge to develop great user experiences. We are fans of the lean approach and always put the users first while developing MVPs (Minimum Viable Products) or complete websites, web apps or mobile applications. As entrepreneurs ourselves, we also develop our own products, like planify.io, bookable.ch or local-heroes.ch. We are an experienced digital agency in Lausanne, Switzerland. We are passionate by our mission: deliver highly qualitative Digital User Experiences to our customers and their users. That’s why we are highly trusted by our customers. Contact us!
2 works in Email Marketing
Located in Ecublens, Switzerland
From €1,000 for Email Marketing
Worked in Others (+8)
Speaks French, English(+2)
1-10 members
emblematik
(0 review)
Vous avez du savoir-faire et nous allons le faire savoir.
Emblematik est une agence web et communication digitale aux concepts novateurs qui assiste votre entreprise dans l’élaboration de ses procédés marketing . Notre expérience et notre savoir-faire nous permettent de guider les entreprises de toutes tailles dans leurs choix en matière de marketing et communication digital. Fondée en 2014 par Marc Vincent à Marly , proche de la ville de Fribourg , nous sommes actifs dans toute la Suisse romande . La priorité d’Emblematik est de conseiller et d’accompagner les entreprise dans l’atteinte de leurs objectifs et la réalisation de leurs projets. Notre expertise et professionnalisme vous garantissent des services de qualité, optimisés et adaptés à vos domaines et besoins. Notre agence est prête à vous accompagner pour tous types de projets.
9 works in Email Marketing
Located in Marly, Switzerland
From €1,000 for Email Marketing
Worked in Clothing & Accessories (+17)
Speaks French, English(+1)
1-10 members
Wow
5
(7 reviews)
Your digital mind, hand & heart power !
Whiz kids, made up of geeks and salesmen, who kick your butt and rock your world, taking care of all your marketing & communications. Think, plan, create, teach & boost your digital business efficiency.
2 works in Email Marketing
Located in Lausanne, Switzerland
From €2,000 for Email Marketing
Worked in Telecommunications (+4)
Speaks French, English(+1)
11-50 members
Karysma by Sword-Group
(0 review)
RESPECT – RIGUEUR – IMPLICATION
Sword Group se positionne en tant que leader mondial de la transformation technologique. En tant que partenaire de premier plan dans le domaine de l'informatique et de la transformation numérique, nous nous engageons à aider nos clients à rationaliser leurs opérations, améliorer la qualité de leurs services et réduire les coûts associés. Nos valeurs fondamentales guident notre comportement envers nos collègues et nos clients, reflétant notre engagement envers l'intégrité et la collaboration. La culture ouverte de Sword Group, caractérisée par des équipes de projet dynamiques et diversifiées, favorise la croissance et le développement de nos employés, renforçant ainsi notre position en tant que partenaire de confiance pour les défis technologiques du monde moderne.
2 works in Email Marketing
Located in Préverenges, Switzerland
From €1,000 for Email Marketing
Worked in Others
Speaks English, French(+1)
1001-5000 members
R17 Ventures AG
(0 review)
#1 Global Digital Advertising Agency of 2023
R17 Ventures is a full-service digital powerhouse, for entrepreneurs by entrepreneurs, with a core focus on growth and scalability. ‍ We enable growth for our business partners and clients and their businesses through cutting-edge, world class performance marketing solutions, inclusive of paid media and PPC (across social media and search engines), visual assets and content creation, and Shopify development and funnels. Further to that, unlike other digital agencies, we use performance-based remuneration models to ensure that we are truly accountable and constantly deliver the best possible results. We have an in-house team of performance marketing specialists, creative strategists and developers. From driving sales to driving leads and downloads. We expertly manage all your online advertising and marketing through creating holistic, omni-channel digital strategies, implementations and optimizations that deliver success. Whether you're looking for a digital marketing partner for your E-Commerce business, looking for an online agency to drive downloads of your app or SaaS, or looking for a team of PPC specialists to bring in leads for your business. Our omni-channel approach to performance marketing sees us working across search engine marketing (SEM) platforms like Google Ads and Microsoft Ads, as well as paid social channels like Meta (Facebook Ads & Instagram Ads), LinkedIn Ads, TikTok Ads, Pinterest Ads and Snapchat Ads. We also work with email marketing platforms like Klaviyo and Mailchimp. Understanding that creatives are major contributors to the success of campaigns, we have an in-house creative studio that creates outstanding creative assets, content and UGC (user-generated content). We also design & develop E-Commerce stores on Shopify and landing pages and websites across platforms like Webflow and LeadPages. We also work on WordPress & WooCommerce websites and landing pages, but advocate for securer platforms. R17 is your digital partner for success!
Looking for work in Email Marketing
Located in Zürich, Switzerland (+1)
From €3,000 for Email Marketing
Works in multiple industries
Speaks English, German
51-200 members
Vojood | Agence Communication Digitale en Suisse
(0 review)
On s'investit comme si c'était notre entreprise.
Chez Vojood, on se prend pas la tête. On est chill, on est cool, on fait de la pub digitale, on crée du contenu et on se marre bien.
Looking for work in Email Marketing
Located in Renens, Switzerland
From €1,000 for Email Marketing
Worked in Banking & Financials
Speaks English, French(+1)
1-10 members
GIANNARELLI - Web & Communication
5
(4 reviews)
Votre satisfaction, ma priorité. Contactez-moi dès aujourd'hui pour analyser ensemble vos besoins.
Nous réalisons des projets sur mesure, adaptés aux besoins et budgets de nos clients. Chaque projet est UNIQUE , c'est pourquoi nous prenons le temps d'analyser correctement vos besoins afin de vous proposer les meilleures solutions. - Création de sites internet - Création de boutiques en ligne - Optimisation du référencement web - Réalisations graphiques (logos, flyers, cartes de visites, etc.) Plus d'informations sur www.giannarelli.ch. Je suis actif dans toute la Suisse Romande . N'hésitez pas à nous contacter en cas de questions relatives à nos services, par mail à info@giannarelli.ch ou par téléphone au +41 78 697 48 53 .
3 works in Email Marketing
Located in Martigny, Switzerland
From €1,000 for Email Marketing
Worked in Travel & Leisure (+11)
Speaks French, English(+2)
1-10 members

12 3

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Insights from Our Local Expert: Switzerland’s Email Marketing Firms

Switzerland, known for its precision and quality, mirrors these attributes in its Email Marketing sector. Nestled in the heart of Europe, Swiss agencies are well-versed in crafting impactful email campaigns that resonate across diverse cultural landscapes. Hosting a robust portfolio of 118 projects and 85 client reviews, these agencies not only showcase their competence but also affirm their prowess in driving successful email marketing initiatives.

Key Players and Their Achievements

Client Success Stories

Swiss Email Marketing agencies have a track record of serving prestigious clients, delivering campaigns that yield significant engagement and conversion rates. From luxury watchmakers to international NGOs, these firms have effectively leveraged email marketing to meet diverse client needs, demonstrating their ability to handle high-stake projects with finesse.

Awarded Agencies

Recognition comes in all forms, and in Switzerland, several Email Marketing agencies have been acknowledged for their innovative approaches and outstanding results. Accolades at industry events underscore their commitment to excellence and position them as leaders in the European Email Marketing scene.

Budget Advice for Email Marketing

Assessing Your Investment

Setting a realistic budget for email marketing is crucial, as costs can vary depending on campaign scope and agency prominence. In Switzerland, pricing reflects the high standard of service, ranging from entry-level options suitable for small businesses to comprehensive strategies for large corporations.

Small to Medium-sized Enterprises (SMEs)

SMEs looking to build or refine their email marketing can find tailored solutions that balance cost and quality. Basic email campaign setups can range from 2,000 to 7,000 CHF, offering effective ways to engage audiences without breaking the bank.

Larger Corporations

For larger entities aiming for extensive engagement through segmented and personalized email campaigns, investment can stretch from 10,000 CHF to over 50,000 CHF, reflecting the complexity and customization involved in such endeavors.

Evaluating Past Successes

Before committing to an agency, reviewing their past projects is essential. The 118 works featured by local agencies provide a transparent view into their approach and success, allowing companies to better understand potential ROI and align with an agency that matches their corporate ethos.

Empower Your Brand with Swiss Email Marketing Expertise

Switzerland's dedication to precision and efficiency is clearly evident in its email marketing sector. Whether you're a burgeoning startup or an established multinational, Swiss agencies offer strategic email solutions crafted to enhance your brand's identity and reach. With a solid track of successes, praised by 85 client reviews, embracing Swiss expertise might just be your next step towards global engagement and brand loyalty.

Written by Karim Saadoune Sortlist Expert in SwitzerlandLast updated on the 17-04-2025

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Get inspired by what our agencies have done for other companies.

CONTINENTAL, CAMPAGNE DE COMMUNICATION, ACTIVATION

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Princesse Amandine

Frequently Asked Questions.

Ensuring compliance with data protection regulations is crucial for Swiss companies engaging in email marketing. While Switzerland is not part of the EU, it has its own stringent data protection laws, and many Swiss businesses also need to comply with GDPR due to their international operations. Here are key steps to ensure compliance:

Understand the applicable laws: Familiarize yourself with the Swiss Federal Act on Data Protection (FADP), its ongoing revisions, and the EU's GDPR if you have EU customers.
Obtain explicit consent: Implement a clear, affirmative opt-in process for your email lists. Avoid pre-ticked boxes and make the purpose of data collection transparent.
Provide easy unsubscribe options: Every email should include a visible and simple way to unsubscribe, honoring requests promptly.
Maintain accurate records: Keep detailed records of when and how consent was obtained for each subscriber.
Implement data protection measures: Use encryption, access controls, and regular security audits to protect your email list data.
Be transparent about data usage: Clearly communicate how you collect, use, and store personal data in your privacy policy.
Respect data subject rights: Have processes in place for data access, correction, and deletion requests.
Use double opt-in: This extra step confirms subscriber intent and helps maintain a clean, compliant list.
Regularly clean your email list: Remove inactive subscribers and bounced emails to maintain list hygiene.
Train your team: Ensure all staff involved in email marketing understand data protection requirements.

Remember, compliance is an ongoing process. Stay updated with changes in Swiss and international data protection laws. Consider working with a local email marketing agency or consultant who specializes in Swiss regulations to ensure your campaigns remain compliant while maximizing effectiveness.

Local Insight: In Switzerland, the revised FADP is set to come into force in September 2023, aligning more closely with GDPR standards. Swiss companies should prepare for these changes, which include stricter consent requirements and increased penalties for non-compliance.

Data Point: According to a 2022 survey by the Swiss Direct Marketing Association, 78% of Swiss businesses reported increasing their focus on data protection compliance in their email marketing strategies, highlighting the growing importance of this issue in the local market.

Swiss companies, despite their reputation for precision and quality, can still fall into common email marketing pitfalls. Understanding these mistakes and how to avoid them is crucial for successful email campaigns in Switzerland's competitive market. Here are the most frequent errors and their solutions:

Neglecting GDPR and Swiss data protection laws: Switzerland, while not part of the EU, has its own strict data protection regulations aligned with GDPR. Many companies fail to obtain proper consent or maintain compliant data practices.
Solution: Implement a robust opt-in process, clearly communicate your data usage policies, and regularly update your subscriber list. Stay informed about both Swiss and EU data protection laws, as many Swiss businesses interact with EU customers.
Ignoring mobile optimization: With mobile usage in Switzerland reaching 97% of the population, failing to optimize for mobile devices is a critical oversight.
Solution: Use responsive email templates, keep subject lines concise (30-40 characters), and ensure call-to-action buttons are easily tappable on smaller screens.
Lack of personalization and segmentation: Swiss consumers expect personalized experiences, yet many companies send generic, one-size-fits-all emails.
Solution: Segment your email list based on demographics, behavior, and preferences. Use dynamic content to tailor messages to specific audience segments. Consider the multilingual nature of Switzerland by sending emails in the recipient's preferred language.
Poor subject lines and preheader text: Many Swiss companies underestimate the importance of these elements in driving open rates.
Solution: Craft compelling, concise subject lines that create urgency or curiosity. Utilize preheader text effectively to provide additional context and encourage opens. A/B test different versions to optimize performance.
Inconsistent sending schedule: Irregular email frequency can lead to disengagement or spam complaints.
Solution: Establish a consistent sending schedule that aligns with your audience's preferences. Swiss business hours typically run from 8 am to 5 pm, so consider timing your emails accordingly. Use automation tools to maintain regularity.
Neglecting email list hygiene: Continuing to send emails to inactive subscribers or invalid addresses can harm deliverability and skew metrics.
Solution: Regularly clean your email list by removing inactive subscribers and bounced emails. Implement a re-engagement campaign for dormant subscribers before removing them.
Lack of clear call-to-action (CTA): Emails without a clear purpose or next step fail to drive desired actions.
Solution: Include a prominent, clear CTA in every email. Use action-oriented language and ensure the CTA stands out visually. For the Swiss market, consider using direct, straightforward language that resonates with the local business culture.
Overlooking analytics and testing: Many companies set up campaigns but fail to analyze results or conduct tests to improve performance.
Solution: Regularly review key metrics such as open rates, click-through rates, and conversion rates. Conduct A/B tests on elements like subject lines, content, and send times to optimize your strategy.

By avoiding these common mistakes, Swiss companies can significantly improve their email marketing effectiveness. Remember, successful email marketing in Switzerland requires a balance of technical precision, respect for privacy, and cultural sensitivity. Regularly reviewing and refining your email marketing strategy will help you stay ahead in the Swiss market and build stronger relationships with your audience.

In Switzerland's sophisticated digital market, standing out in crowded inboxes is crucial for email marketing success. Here are effective strategies Swiss businesses can employ to improve email open rates and engagement:

Personalization and Segmentation: Swiss consumers appreciate tailored content. Use data to segment your audience and personalize subject lines, content, and offers. According to a study by Epsilon, personalized emails have an open rate 29% higher than non-personalized ones.
Optimize for Mobile: With 75% of Swiss internet users accessing emails via smartphones, ensure your emails are mobile-responsive. This includes concise subject lines, scannable content, and easily clickable call-to-action buttons.
Leverage Local Context: Incorporate Swiss cultural nuances, regional events, or local holidays in your email campaigns. This approach can increase relevance and engagement among Swiss audiences.
A/B Testing: Continuously test different elements of your emails, such as subject lines, send times, and content layouts. Swiss business hours and habits may differ from global averages, so find what works best for your specific audience.
Use Compelling Subject Lines: Craft subject lines that are clear, concise, and intriguing. Consider using Swiss-German, French, or Italian phrases when appropriate to catch the eye of multilingual recipients.
Implement Interactive Elements: Engage subscribers with interactive content like polls, surveys, or animated GIFs. A study by Martech Advisor found that interactive email content can increase click-to-open rates by 73%.
Maintain List Hygiene: Regularly clean your email list to remove inactive subscribers. This practice improves deliverability and engagement rates, which are crucial in Switzerland's privacy-conscious environment.
Optimize Send Times: Analyze your audience's behavior to determine the best times to send emails. For B2B communication in Switzerland, consider the typical business hours of 8:00 AM to 5:00 PM.
Provide Value: Swiss consumers appreciate quality and efficiency. Ensure each email provides genuine value, whether it's exclusive content, special offers, or insightful information relevant to their interests.
Use Automation Wisely: Implement automated email sequences for welcome series, abandoned cart reminders, and post-purchase follow-ups. Automation can increase open rates by delivering timely, relevant content.

By implementing these strategies, Swiss businesses can significantly improve their email open rates and engagement. Remember, the key is to consistently deliver relevant, valuable content that respects the recipient's time and privacy preferences. Regular analysis of campaign performance and adherence to Swiss data protection regulations (like the Federal Act on Data Protection) are essential for long-term success in email marketing within Switzerland.