The 10 Best Corporate Identity Agencies in Turkey - 2025 Reviews

Top Corporate Identity Agencies in Turkey

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All Corporate Identity Consultancies in Turkey

  • 5
    (4 reviews)

    A Creative Marketing and Branding Agency For Businesses and NGOs, Based In London and Istanbul

    Threems is a turnkey solutions company offering high-end professional project management, digital marketing and media services to businesses and NGOs. Got an idea you’re passionate about? A vision you’d love to birth and make into a real business? Then we are the company for you! We have a rich history of working relationships with amazing companies, NGOs and influencers from around the world. Over the years, they have leveraged our expertise to achieve their goals and have seen unprecedented, record success in their various fields. If you want your vision transformed into a real business, your marketing needs taken care of by seasoned experts, and your projects managed to complete satisfaction, we’d be delighted to work with you!
    Looking for work in Corporate Identity
    Located in Başakşehir, Turkey (+1)
    From €500 for Corporate Identity
    Worked in Hospitals & Healthcare (+2)
    Speaks English, Arabic(+1)
    11-50 members
  • 5
    (4 reviews)

    Strategic and Digital Communications

    GIS Consult is a full-service communications agency strategically integrating traditional public relations with new media, and supporting both local and international companies to fully leverage such integration in the Turkish marketplace. Our co-founders each bring a unique skillset and critical perspective into every creative campaign we develop from their 10 years of experience in PR, marketing and journalism. We help a wide-ranging portfolio of clients, from visionary start-ups to reputable brands, develop their voice and make sure it gets heard by the right audience. To do this effectively, we have created a flexible and mobile structure designed according to the different needs of different brands. This lets us decide faster, take action quicker and offer high quality service in a competitive business model. Although we have experience across multiple sectors, our team possesses specialised knowledge in finance, retail, e-commerce and technology, as well as corporate communications, crisis management, digital strategy, brand journalism, content management, and event management. GIS Consult has a profound experience of working in multi-national business environments and as a part of an international team. The agency has partnerships with European agencies and International PR Networks in Europe and MEA regions. With their diverse skill-set and agile structure, GIS Consult team integrates quickly and effectively to the clients’ teams and offers a complete consultancy service including: researches,positioning,content creation,crisis management, stakeholder mapping,training,media relations,media buying,marketing communications,event management and reporting . Some of agencies international references are Cisco, SEMRush, ECOLAB, Lufthansa Airlines, Atomico, Medtronic, Crossover, EsteBank, Job Router, Mr. Jeff, Ritz Carlton, Thoughtworks and Saxo Capital Markets.  
    Looking for work in Corporate Identity
    Located in Kadıköy, Turkey
    From €1,000 for Corporate Identity
    Worked in Industrial Goods & Services (+7)
    Speaks English, Turkish
    1-10 members
  • 5
    (12 reviews)
    Top awarded
      CHETINKAYA Brand Agency is a brand strategy, design and marketing agency. Our agency model delivers high-performing projects fast and according to your needs. We exist to create effective solutons that put the success, groth and profit of our clients first.  ---------------------------------------- We create new brands from scrach. We fix broken ones. We have all you need to climb to the top. There s a room for you up there and we know it. We’a are team of professionals, we scale up and down depending on your needs. Welcome to CHETINKAYA Brand Design! ---------------------------------------- CHETINKAYA’s global partners provide award-winning expertise gathered from executing branding projects for companies big and small, from startups to big players on the market. We’ll build the perfect team for your project and create valuable, long lasting organic brand.   Design is all about communication between companies, products and consumers. Design is focused on people. Design is all about people and for people.
    4 works in Corporate Identity
    Located in Istanbul, Turkey (+1)
    From €1,000 for Corporate Identity
    Worked in Travel & Leisure (+6)
    Speaks English, Arabic(+5)
    51-200 members
  • 4.9
    (30 reviews)

    Software Made Better. Marketing Made Simpler.

    Highly recommended
    Top awarded
    Grow holistically with Digitly, a 2023, 2024 award-winning digital marketing agency. Welcome to Digitly, your trusted partner in digital marketing and technology solutions. With a strong global presence, we have successfully collaborated with clients across 30+ countries. Our expertise spans various industries, including pharma, healthcare, real estate, IT/ITes, engineering, manufacturing, technology, e-commerce, education, and FMCG. Digitly, an authorized Google partner, combines cutting-edge strategies and innovative technologies to deliver exceptional results. Recognized as a leader at the 2023 TechBehemoths Awards (SEO, SMM, and PPC) , our expertise speaks volumes. We don't just talk about results; we deliver them, proven by prestigious accolades. At Digitly, we understand that every business is unique. That's why we tailor our services to meet your specific needs and goals. Whether you're looking to boost your brand presence on social media, enhance your website's visibility through search engine optimization (SEO), manage effective paid ad campaigns, develop custom WordPress solutions, create user-friendly websites, software, and mobile apps, or establish a robust e-commerce platform, our team of experts is here to assist you. With our expertise in social media marketing, search engine optimization, paid ad management, custom WordPress development, website development, software testing, eCommerce website development, creative designs, and video productions, we have the tools and knowledge to elevate your digital presence and drive tangible results for your business. Experience Digitly's power and unlock your company's true potential. Grow Holistically with Digitly - 2023,2024 Award Winning Digital Marketing Agency Welcome to Digitly, your trusted partner in digital marketing and technology solutions. With a strong global presence, we have successfully collaborated with clients across 30+ countries. Our expertise spans various industries, including pharma, healthcare, real estate, IT/ITes, engineering, manufacturing, technology, e-commerce, education, and FMCG. As an authorized Google partner , Digitly combines cutting-edge strategies and innovative technologies to deliver exceptional results. Recognized as a leader at the 2023 TechBehemoths Awards(SEO, SMM, PPC) , our expertise speaks volumes. We don't just talk results, we deliver them, proven by prestigious accolades. At Digitly, we understand that every business is unique. That's why we tailor our services to meet your specific needs and goals. Whether you're looking to boost your brand presence on social media, enhance your website's visibility through search engine optimization (SEO), manage effective paid ad campaigns, develop custom WordPress solutions, create user-friendly websites, software, and mobile apps, or establish a robust e-commerce platform, our team of experts is here to assist you. With our expertise in social media marketing, search engine optimization, paid ads management, custom WordPress development, website, software testing, and mobile app development, eCommerce website development, creative designs, and video productions, we have the tools and knowledge to elevate your digital presence and drive tangible results for your business. Experience the power of Digitly and unlock your company's true potential. AWARDS Top SEO Company in 2023: https://bit.ly/SEOAward2023 Top SMM Company in 2023: https://bit.ly/SMMAward2023 The Top Pay-Per-Click Company in 2023 https://bit.ly/PPCAward2023
    Looking for work in Corporate Identity
    Located in Bahçelievler, Turkey (+8)
    From €1,000 for Corporate Identity
    Worked in Education (+9)
    Speaks English, Dutch(+1)
    11-50 members
  • 5
    (1 review)

    Designing unique brands for unique people.

    At Starter, we stand out from the crowd as a tailor-made brand agency based in Istanbul. Our approach is centered around unveiling the true purpose and character of each brand we collaborate with, ensuring that the design we create brings it to life authentically. With a team of exceptionally talented and experienced professionals, we take a holistic view of each project, considering the bigger picture and thinking strategically. We believe in the power of outstanding design and dedicate ourselves to crafting unique solutions that capture attention and resonate with audiences. Our studio's creative director brings a wealth of experience and numerous awards, further enhancing our ability to deliver exceptional results. We embrace the individuality of each brand, allowing it to define the style and direction of our work. Experience the difference with Starter, where design meets purpose and creativity knows no limits...
    Looking for work in Corporate Identity
    Located in Istanbul, Turkey
    From €100 for Corporate Identity
    Worked in Food (+10)
    Speaks English, Turkish
    1-10 members
  • 5
    (17 reviews)

    Quickly unlock where the problems are!

    Highly recommended
    Top awarded
    At Foxmarketeer – A leading digital marketing consulting firm, we provide Agile marketing solutions to respond quickly to marketing changes & business demand. Go beyond well-known practices to boost your speed and quickly fill your marketing gap. We live and breathe marketing. Digital marketing isn’t just what we do—it’s who we are.. We’re dedicated to providing top-notch solutions that empower our clients to turbocharge their businesses. Through strategic consulting, comprehensive services, training, & help you to hire best marketing talents. Our aim is to deliver tangible results, surpassing expectations and fostering enduring partnerships based on trust, transparency, and mutual growth. A uniquely collaborative culture full of passionate people who care more about your success. We bring a fresh perspective and infectious energy to every client relationship. Our emphasis on teamwork, trust and tolerance for diverging opinions helps clients focus on their opportunities, build their capabilities and win the future. Together, we achieve results that bridge what is with what can be. What Sets Us Apart We frequently hear that working with us feels different. Why? An extraordinary collaborative culture, driven by dedicated individuals that put your success first. We provide a new perspective and dynamic energy to each client engagement. Our emphasis on collaboration, trust, and tolerance for opposing viewpoints enables clients to focus on their possibilities, develop their skills, and win the future. Together, we generate achievements that connect what is and what can be.
    Looking for work in Corporate Identity
    Located in Şişli, Turkey (+8)
    From €1,000 for Corporate Identity
    Worked in Real Estate (+4)
    Speaks English, Georgian(+2)
    11-50 members
  • (0 review)

    We untangle your chaos, and give you space to grow!

    Magnetic is made up of a group of determined and passionate individuals, who work together as a team to provide creative solutions through a range of services. Our multi-disciplinary design and communication agency has grown over the past few years and we now serve clients across the globe. We operate from our London base and our studio in Istanbul, with hopes of expanding into other European cities in the near future. Our team of multilingual designers amalgamate their creativity and passion with unrivalled technological skill to create bold, meaningful designs that go beyond client’s expectations. At Magnetic, each project is tailor-made according to our client’s needs. Backed with extensive research, we begin each project by deciding on an appropriate mood or atmosphere, whether it is formal, playful, nostalgic, etc. Once we’ve found the right tone, we start to build on top of it, bit-by-bit, tile-by-tile... We keep our clients in the loop at all stages of their project, as we see them as partners rather than clients. At the core of our values is creativity . We believe that by unlocking the creativity of our designers, we can provide innovative solutions to our client’s problems. Which brings us to our next point, innovation . Innovation is at the heart of our business as it is what makes us different from other design companies.  Our growing knowledge of technological advances allows us to remain aware of changes in the digital world that may benefit our clients.  Our last core value is attractiveness . We believe everything we do should look and feel perfect. Through extensive research we develop ideas that are attractive both in design and meaning, ensuring our clients are provided with bespoke solutions that cannot be created anywhere else.   What makes us different to other design companies is that we don’t simply produce a desired outcome. We can also help you build and manage your complete communication strategy, to ensure you engage and grow your audiences as effectively as possible.  
    Looking for work in Corporate Identity
    Located in Şişli, Turkey (+1)
    From €1,000 for Corporate Identity
    Worked in Sports (+20)
    Speaks English, Portuguese(+2)
    11-50 members
  • 5
    (5 reviews)

    Garraje | In Digital We Trust.

    Top awarded
    Garraje is a 360° Digital, Public Relations and Marketing agency based in Istanbul, Dubai and Casablanca, serving clients in the EMEA region. Garraje was initially launched in 2017 with the goal of offering an advertising solution that was data driven, transparent, and people centered. We are a borderless agency, which works with clients across the globe and are able to do so due to our culturally diverse, performance driven and technology savvy team. We are young enough to know that digital technology is constantly evolving, and been in the business long enough to know how to use this knowledge wisely. Why choose us? The world is changing rapidly, today’s business challenges are more complex than ever and brands are struggling to stay ahead. Today’s marketing challenges need agile, global, multi-disciplined teams of experienced minds. Traditional advertising, marketing and digital agencies are built around fixed head costs, siloed profit centres and limited in-house capabilities. That is why we created Garraje , the fullservice agency to identify, design, produce and measure the bravest boldest ideas that truly move your business forward. We work closely with clients from around the world, getting to the heart of their business to develop successful digital ideas and strategies that engage and convert significant, targeted results. Our partners As a leading digital and award winning agency in Istanbul, we look to engage with our clients beyond the conventional design and development agency relationship, becoming a partner to the people and companies we work with. We have a large network of more than 100 partner ( Microsoft, AWS, IBM, Google Cloud, Bing, Yandex, Yahoo, Mailchimp, WP Engine, Woocommerce, Shopify, Facebook and much more ... )
    Looking for work in Corporate Identity
    Located in Beşiktaş, Turkey
    From €1,000 for Corporate Identity
    Worked in Hospitals & Healthcare (+8)
    Speaks English, Arabic(+5)
    11-50 members
  • (0 review)

    Business Promotion and Representation Services in Turkey

    Established in 1993, Euroline International is one of major companies in Turkey for event management, advertising services, branding and printing services, media communications, mobile digital marketing, business and commercial promotion, public relations and consulting services. As a total business service provider, we have a wide range of business service offerings both for national customers and for international customers to meet their business promotion needs in Turkey. We provide comprehensive services to our international customers, including conference and exhibition services, business and social media representation, advertising sales representation, event photography and videography services, event hire services, event merchandising, event printing, visual merchandising, event staffing services, direct mail marketing, telemarketing services, leafleting campaigns, market research, mobile marketing services, database management, marine business marketing, education promotion and business consulting services. Our service locations in Turkey are Antalya, Ankara, Istanbul, Izmir and Bursa. Contact us to find out more about how our services can work for you.
    Looking for work in Corporate Identity
    Located in Muratpaşa, Turkey (+3)
    From €400 for Corporate Identity
    Works in multiple industries
    Speaks English, French(+4)
    11-50 members
  • 5
    (5 reviews)

    Babel is a strategic partner for companies in need of a websites, digital project, app, design

    We are 360 Degree Digital Communication and Brand Experience Agency Specialized in Creative Solutions We compound design, technology and marketing for developing the innovative solutions add value for your business. We offer an effective brand experience with the team of our  digital marketing, strategy, design, software, production by the way of cooperation and creative thinking.   Discover Our Solutions From the name to the logo, from the presentation to the visual elements, we ideally design your brand through face value and differentiate your brand to the competitors. Creative Strategy, Brand Identity &Graphic Design We We developing solutions that are technology-focused, safe, innovative, address all the digital transformation needs and provide the brand that becomes known in the digital world. Web Design, E-Commerce & Digital Practices We effectively use digital media platforms and new generation marketing methods. We ensure that your brand reaches larger masses and has been spoken about your brand.  Marketing Strategies, SEO & Social Media We believe that all the effective brands set their masses in motion with videos and photos.   We have finickily work on the process of idea, scenario and production and we make remarkable fictions. Video, Film, Animation&Photography   Our evolution over 12+ years represents our passion for delivering fully integrated creative work to our clients. We are fully responsible for every aspect of a brand.   Mission Statement Our mission is to help you grow your business through creating a powerful brand experience for your customers.   Brand Values We aim to be authentic and genuine at all times.   Our Promise To You We will make an impact on your business.   Our Strapline Make an impact.
    Looking for work in Corporate Identity
    Located in Bursa, Turkey
    From €1,000 for Corporate Identity
    Worked in E-commerce (+3)
    Speaks English, Arabic(+1)
    11-50 members
  • 4.9
    (8 reviews)

    Genau Media is “Exactly!” what you need for the peace of mind of working with a full service Agency.

    Genau is a digital media agency striving to tailor the best digital media strategies that align with the unique needs of each and every client. Genau melts creativity, innovation, technology and art in the same pot while keeping up with the trends of interconnected and fast-changing world. With its hallmark polished minimalism, Genau creates glamorous yet sophisticated works that stand out from the crowds. Genau concentrates on reflecting the clients’ true self rather than hiding them behind unnecessary decorations and sentences that do not belong to them as well as appealing to the minds and eyes of the audience. Being a one-stop-shop, Genau adopts a holistic approach and offers all possible digital media solutions that its clients need: Social Media Management Digital Marketing Google Ads META Ads Youtube Ads LikedIn Ads Branding Logo Design Presentation Design Stationary and Packaging Design Graphic Design Corporate Identity Design Web Design Software Development UI/UX Design Mobile App Development Content Creation Photography Video Production 2D and 3D Animation In short, the name Genau says it all itself. We create works that will make you say “That’s it!”  
    Looking for work in Corporate Identity
    Located in Istanbul, Turkey (+1)
    From €1,000 for Corporate Identity
    Worked in Legal Services (+11)
    Speaks English, German(+1)
    11-50 members
  • 5
    (2 reviews)

    WE TURN YOUR STORY INTO A SHORT FILM BY USING EYE-CATCHING ANIMATION AND MOTION EFFECTS

    Recommended
    About Studio About USWe are a creative animation film and video production company based in Istanbul and the Middle East. We are a creative film and video production company hungry for quality in aesthetics. We work with a strong network of experienced professionals to create modern recognizable things. We build teams to shape your pre-production and post-production identity, challenge your idea and manage the workflow. At BeePlexus we create visual content with 2D / 3D Animation, VFX, and Design. We do our work with passion and enthusiasm. We use the global power that CGI can create from scratch. We create content for areas that provide resources for visual communication such as advertisements, events, and internal correspondence.
    Looking for work in Corporate Identity
    Located in Bağcılar, Turkey
    From €750 for Corporate Identity
    Worked in Media
    Speaks English, Arabic
    11-50 members
  • 5
    (2 reviews)

    Grow with Data-Driven Insights

    Daphne Consulting  contributes to brands’ present & future growth with data driven insights and taking part in actions. Drawing your unique roadmap of success, we commit to point out performance and profitability opportunities on the road.
    Looking for work in Corporate Identity
    Located in Beşiktaş, Turkey (+1)
    From €1,000 for Corporate Identity
    Worked in Food (+7)
    Speaks English, Turkish
    11-50 members
  • 5
    (6 reviews)

    Innovation & Design

    We are a strategic design agency that elevates businesses globally. We believe exceptional customer experiences are the most important foundations for sustainable competitive differentiation and growth. We craft strategies, powerful brands, and unique digital solutions to drive impact and help you achieve your goals. We are not too big, not too small... a ‘just right’ agency that is flexible, reactive, and committed to a deep partnership with our clients to solve their business challenges, no matter the size. Unlock growth by design.
    Looking for work in Corporate Identity
    Located in Dubai, United Arab Emirates
    From €10,000 for Corporate Identity
    Worked in Technology Hardware & Equipment (+10)
    Speaks English, Arabic(+5)
    11-50 members
  • (0 review)
     
    Looking for work in Corporate Identity
    Located in Gaziantep, Turkey
    From €1,000 for Corporate Identity
    Works in multiple industries
    Speaks English, Arabic(+1)
    11-50 members
  • (0 review)

    Not Just a Marketing Agency.

    We were born as a digital house 20 years ago. Our foundational strength in digital could not have better prepared us as we evolved into a full-service marketing and branding agency. Our marketing efforts, branding experiences, and visually stunning creative are realized in the very discipline that resides in Y&C’s DNA. We knew digital would change the world…we just didn’t know exactly where it would take us. Think about the way we consume content, media, and music. About how we work, where we work, what we work on, and who we work with. And how we receive and are receptive to all of that stimuli. It sounds technical, but it’s also very emotional. We pride ourselves on improving the human relationship with technology. This emotional connectivity to your brand becomes heightened through our expansive suite of services, fueling our desire to tell your story through the proper channels.
    Looking for work in Corporate Identity
    Located in Şişli, Turkey
    From €0 for Corporate Identity
    Worked in Automotive
    Speaks English, French(+1)
    11-50 members
  • 5
    (1 review)

    We offer Branding / Digital Present / UIUX design services that help your Brand to stand out

    At Creative Rootss we understand that every client has a distinct story to tell, and we are here to help you transform your vision into reality. Our designers, artists, and strategists focus on creating ideas to make you feel, "Wow, that's so me!" Every creative work in the end has an impression, and our team works to get the best and most satisfying reaction from our clients we love to see the Ahaa expression on them. We believe in the power of collaboration and strive to build strong partnerships with our clients by seeding a field of creative systems where ideas can flourish and grow.
    Looking for work in Corporate Identity
    Located in Üsküdar, Turkey
    From €1,000 for Corporate Identity
    Worked in Media (+1)
    Speaks English, Arabic
    1-10 members
  • 5
    (1 review)

    MEANINGFUL BRANDS. VISIONARY COMPANIES. INSPIRING DESIGN

    We create meaningful brand experiences. Let’s collaborate and make your business better . WHAT WE DO At Konseptiz Advertising Agency Turkey, we create brands and design marketing communications for business leaders, innovators and entrepreneurs – like you. With proven experience in a range of sectors, from retail and food to financial and the influential, our full-service design and branding agency produces meaningful brand experiences for our clients and their customers. We are proud to be known as Turkey's principal design agency and we look forward to collaborating on your exciting project and bringing your brand to life.  WHAT MAKES US DIFFERENT? Advertising Agency Turkey is inherently a different kind of agency, and that’s what has fueled our growth. Our design experience, collective focus and pursuit for branding excellence. We provide personal service because every brand is unique. We’re also approachable, which is ideal for creative collaboration. We are a global agency solving problems for our clients on a global scale.
    2 works in Corporate Identity
    Located in Karşıyaka, Turkey
    From €1,000 for Corporate Identity
    Worked in Others (+3)
    Speaks English, Turkish
    11-50 members
  • (0 review)

    Crafting Clear Visions in a Blurred World.

    we specialize in turning blurred visions into clear, actionable strategies. As a full-service digital marketing agency, we blend creativity with data-driven insights to craft solutions that resonate with your audience and drive measurable results. Whether it’s through cutting-edge eCommerce development, tailored SEO strategies, or impactful social media campaigns, we’re committed to helping your brand stand out in today’s crowded digital landscape. Our team of experts is dedicated to understanding your unique business needs and delivering customized strategies that align with your goals. From the initial concept to the final execution, we ensure that every step is meticulously planned and flawlessly executed. With Blurrline, you’re not just getting a service provider—you’re gaining a partner who’s invested in your success. Let’s work together to sharpen your brand’s focus and achieve remarkable growth.
    Looking for work in Corporate Identity
    Located in Başakşehir, Turkey (+1)
    From €200 for Corporate Identity
    Worked in Beauty (+4)
    Speaks English, Arabic(+1)
    11-50 members
  • 4.5
    (1 review)
    Als Mochatouch sind wir ein leidenschaftliches Team, das digitale Marketing-Lösungen basierend auf realistischen, machbaren und erreichbaren Zielen anbietet. Unsere Arbeit beginnt mit dem Erhalt Ihrer Daten, um Ihre traditionellen und digitalen Ziele mit den gemeinsam festgelegten Strategien zu erreichen. Wir bieten den Bekanntheit der B2B-Unternehmen in der digitalen Welt und den bestehenden Markenwert zu erhöhen, um dadurch den höchsten ROI zu erzielen.
    Looking for work in Corporate Identity
    Located in Ataşehir, Turkey (+1)
    From €1,000 for Corporate Identity
    Worked in Telecommunications
    Speaks English, German(+1)
    1-10 members
12

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Frequently Asked Questions.


Hikaye anlatımı (storytelling), etkileyici ve akılda kalıcı bir kurumsal kimlik oluşturmada kritik bir rol oynamaktadır. Türkiye'de faaliyet gösteren şirketler için, güçlü bir kurumsal hikaye, markayı rakiplerinden ayırt etmede ve müşterilerle duygusal bağ kurmada oldukça etkilidir. İşte hikaye anlatımının kurumsal kimlik üzerindeki önemli etkileri:

  • Duygusal Bağ Kurma: İyi anlatılmış bir kurumsal hikaye, müşterilerin markayla duygusal bir bağ kurmasını sağlar. Örneğin, Türk kahvesi markası Kurukahveci Mehmet Efendi'nin yüzyılı aşkın tarihi, geleneksel değerlere bağlılığı vurgulayarak tüketicilerle güçlü bir bağ kurmaktadır.
  • Değerleri İletme: Hikayeler, şirketin temel değerlerini ve misyonunu etkili bir şekilde iletebilir. Arçelik'in sürdürülebilirlik odaklı hikayeleri, çevre dostu bir marka imajı oluşturmasına yardımcı olmuştur.
  • Marka Kişiliği Oluşturma: Hikaye anlatımı, markanın kişiliğini şekillendirmede önemli bir araçtır. Türk Hava Yolları'nın 'Dünyaya Açılan Kanat' sloganı etrafında ördüğü hikayeler, global ve misafirperver bir marka kişiliği yaratmıştır.
  • Farklılaşma: Özgün bir kurumsal hikaye, markanın pazarda farklılaşmasını sağlar. Yemeksepeti'nin kuruluş hikayesi, Türkiye'de online yemek siparişi konseptini nasıl dönüştürdüğünü anlatarak sektörde öncü konumunu pekiştirmektedir.

Türkiye'de etkili kurumsal kimlik oluşturmada hikaye anlatımının önemi giderek artmaktadır. Deloitte'un 2023 Türkiye Pazarlama Trendleri raporuna göre, Türk tüketicilerin %68'i markaların hikayelerine ve değerlerine önem vermektedir. Bu nedenle, Türk şirketleri için özgün ve yerel kültüre uygun hikayeler geliştirmek, kurumsal kimliklerini güçlendirmede kritik bir strateji haline gelmiştir.

Sonuç olarak, hikaye anlatımı, Türkiye'deki kurumsal kimlik ajansları için vazgeçilmez bir araçtır. Doğru kurgulanmış ve etkili bir şekilde anlatılan kurumsal hikayeler, markaların Türk pazarında güçlü, akılda kalıcı ve duygusal olarak bağlayıcı bir kimlik oluşturmasına yardımcı olmaktadır. Bu yaklaşım, müşteri sadakati oluşturmada ve marka değerini artırmada önemli bir rol oynamaktadır.



Kurumsal kimlik, bir şirketin özünü temsil eder, ancak zaman içinde gelişmesi ve değişen pazar koşullarına uyum sağlaması gerekir. İşte Türkiye'deki şirketlerin kurumsal kimliklerini marka tanınırlığını koruyarak nasıl geliştirebileceklerine dair bazı stratejiler:

  1. Aşamalı Değişim: Ani ve radikal değişiklikler yerine, kurumsal kimliği zaman içinde kademeli olarak güncelleyin. Örneğin, Türk Hava Yolları'nın logo ve görsel kimliğini yıllar içinde nasıl ince ayarlarla geliştirdiğini düşünün.
  2. Temel Değerleri Koruma: Markanın özünü ve temel değerlerini koruyarak, görsel öğeleri ve iletişim stratejilerini modernize edin. Arçelik gibi köklü Türk markaları, temel değerlerini korurken sürekli yenilikçi bir imaj sunmayı başarmıştır.
  3. Dijital Uyumluluk: Kurumsal kimliğinizi dijital platformlara uyarlanabilir hale getirin. Logoların farklı ekran boyutlarında nasıl görüneceğini düşünün ve sosyal medya varlığınızı güçlendirin. Türkiye'de e-ticaret devi Trendyol'un dijital odaklı marka kimliği buna güzel bir örnektir.
  4. Müşteri Geri Bildirimleri: Düzenli pazar araştırmaları ve müşteri anketleri yaparak, markanızın nasıl algılandığını öğrenin ve bu bilgileri kimlik güncellemelerinize yansıtın. Türkiye'de Ülker'in tüketici tercihlerine göre ürün ambalajlarını ve marka iletişimini güncellemesi buna bir örnektir.
  5. Kültürel Bağlantılar: Türk kültürü ve değerleriyle bağlantılar kurarak markanızı yerelleştirin, ancak global trendleri de göz ardı etmeyin. Örneğin, LC Waikiki'nin 'Herkes için Moda' sloganıyla hem yerel hem de global bir marka kimliği oluşturması.
  6. Sürdürülebilirlik Vurgusu: Çevre dostu uygulamaları ve sosyal sorumluluk projelerini kurumsal kimliğinize entegre edin. Türkiye'de Zorlu Holding'in 'Akıllı Hayat 2030' vizyonu ile sürdürülebilirliği marka kimliğinin merkezine koyması örnek gösterilebilir.
  7. Alt Markalar Oluşturma: Ana marka kimliğini korurken, farklı pazar segmentlerine hitap eden alt markalar geliştirin. Koç Holding'in farklı sektörlerdeki markaları (Arçelik, Beko, Tofaş) buna iyi bir örnektir.

Sonuç olarak, bir kurumsal kimliğin evrimleşmesi, markanın özünü ve tanınırlığını korurken çağın gerekliliklerine uyum sağlamayı gerektirir. Türkiye'deki başarılı markalar, geleneksel değerleri modern yaklaşımlarla birleştirerek, dijital çağa ayak uydurarak ve müşteri odaklı stratejiler geliştirerek bunu başarmaktadır. Kurumsal kimlik ajansları, markaların bu hassas dengeyi korumasına yardımcı olarak, şirketlerin sürdürülebilir büyümesine ve pazar pozisyonlarını güçlendirmesine katkıda bulunmaktadır.



Türkiye'deki şirketler, kurumsal kimliklerini oluştururken veya yenilerken birçok zorluklarla karşılaşmaktadır. İşte bu zorlukların bazıları ve bunları aşmak için öneriler:

1. Kültürel Hassasiyetleri Dengelemek

Türkiye, geleneksel değerler ile modern yaklaşımların bir arada bulunduğu benzersiz bir kültürel yapıya sahiptir. Şirketler, hem yerel değerlere saygı gösterirken hem de global pazarda rekabet edebilecek bir kimlik oluşturmak zorundadır.

2. Dijital Dönüşüme Ayak Uydurmak

Türkiye'de internet kullanımı ve e-ticaret hızla artmaktadır. TÜİK verilerine göre, 2021 yılında hanelerin %92'si internet erişimine sahipti. Şirketler, geleneksel ve dijital platformlarda tutarlı bir kurumsal kimlik sunmakta zorlanabilmektedir.

3. Çok Dilli İletişim

Türkiye'nin stratejik konumu nedeniyle, şirketler genellikle hem Türkçe hem de İngilizce (ve bazen diğer dillerde) iletişim kurmak zorundadır. Bu durum, tüm dillerde aynı etkiyi yaratacak bir kurumsal kimlik oluşturmayı zorlaştırabilir.

4. Rekabetçi Pazar Ortamında Öne Çıkmak

Türkiye'de birçok sektörde yoğun rekabet yaşanmaktadır. Özgün ve akılda kalıcı bir kurumsal kimlik oluşturmak, bu rekabetçi ortamda kritik öneme sahiptir.

5. Ekonomik Dalgalanmalar

Türkiye ekonomisindeki dalgalanmalar, şirketlerin uzun vadeli kurumsal kimlik stratejileri oluşturmasını zorlaştırabilir. Esnek ve dayanıklı bir kurumsal kimlik geliştirmek önemlidir.

6. Yerel ve Global Dengesini Kurmak

Özellikle uluslararası pazarlara açılmak isteyen Türk şirketleri için, hem yerel değerleri yansıtan hem de global standartlara uygun bir kurumsal kimlik oluşturmak zorlu olabilir.

7. Teknoloji ve İnovasyon ile Uyum

Türkiye'nin genç ve teknoloji odaklı nüfusu, şirketlerin sürekli olarak yenilikçi ve teknoloji dostu bir imaj sergilemesini gerektirmektedir. Bu, özellikle geleneksel sektörlerdeki şirketler için zorlayıcı olabilir.

8. Sosyal Sorumluluk ve Sürdürülebilirlik

Türk tüketicileri, şirketlerin sosyal ve çevresel sorumluluklarına giderek daha fazla önem vermektedir. Kurumsal kimliğe bu değerleri entegre etmek, şirketler için hem bir fırsat hem de bir zorluk olabilir.

Bu zorlukları aşmak için, şirketlerin profesyonel kurumsal kimlik ajansları ile çalışmaları, kapsamlı pazar araştırmaları yapmaları ve hedef kitlelerini iyi anlamaları gerekmektedir. Ayrıca, kurumsal kimliğin sadece bir logo veya slogan değil, şirketin tüm iletişim ve davranışlarını kapsayan bütüncül bir yaklaşım olduğunu unutmamak önemlidir.