What emerging trends in B2B brand strategy should companies in New York City be aware of, and how can they stay ahead of the curve?

As a Brand Strategy expert based in New York City, I've observed several emerging trends in B2B brand strategy that companies should be aware of to maintain a competitive edge. Here are key trends and actionable insights to stay ahead of the curve: Hyper-personalization and Account-Based Marketing (ABM): B2B companies in NYC are increasingly adopting hyper-personalized approaches and ABM strategies. This involves tailoring brand messaging and content to specific accounts or industries. To implement this: Leverage data analytics tools to gather insights on target accounts Collaborate with NYC-based data firms to develop personalized content strategies Utilize AI-powered platforms for dynamic content personalization Digital-First Brand Experiences: With the acceleration of digital transformation, B2B brands need to prioritize digital-first experiences. In New York's fast-paced business environment, this is crucial. To adapt: Invest in user-friendly, mobile-optimized websites and applications Create immersive virtual showrooms or product demonstrations Leverage augmented reality (AR) for interactive brand experiences Purpose-Driven Branding: B2B companies are increasingly expected to demonstrate their commitment to social and environmental causes. In diverse and socially conscious New York, this is particularly important. To incorporate this trend: Clearly define and communicate your brand's purpose and values Align with local NYC initiatives or partner with local non-profits Showcase sustainable practices and corporate social responsibility efforts Employee Advocacy and Thought Leadership: Employees are becoming crucial brand ambassadors, especially in B2B settings. In New York's competitive job market, this can be a significant differentiator. To leverage this trend: Develop a strong employee branding program Encourage employees to share industry insights on platforms like LinkedIn Facilitate speaking opportunities for executives at NYC business events AI and Predictive Analytics in Brand Strategy: AI is revolutionizing how B2B brands understand and predict customer behavior. New York, as a tech hub, is at the forefront of this trend. To stay ahead: Implement AI-driven customer insight tools for real-time data analysis Use predictive analytics to anticipate market trends and customer needs Collaborate with NYC-based AI startups for innovative branding solutions To stay ahead of these trends, B2B companies in New York City should: Regularly conduct market research and competitor analysis Attend industry events and conferences in NYC to network and gather insights Partner with local brand strategy firms or consultants who understand the NYC B2B landscape Invest in continuous learning and development for marketing and branding teams Stay agile and be prepared to pivot strategies based on market feedback and performance data By embracing these trends and taking proactive steps, B2B companies in New York City can build stronger, more resonant brands that stand out in a competitive marketplace. Remember, the key is to not just follow trends, but to adapt them to your specific business context and audience needs.

How can B2B companies in New York City effectively leverage customer insights and feedback in their brand strategy development process?

For B2B companies in New York City, effectively leveraging customer insights and feedback in brand strategy development is crucial for staying competitive in this dynamic market. Here's a comprehensive approach tailored to the NYC B2B landscape: Implement Voice of Customer (VoC) Programs: Utilize sophisticated VoC platforms to continuously gather feedback from your B2B clients across various touchpoints in the customer journey. This is particularly important in New York's fast-paced business environment where client expectations evolve rapidly. Conduct In-Depth Interviews with Key Accounts: Leverage New York's concentration of Fortune 500 companies and diverse industries. Schedule regular, face-to-face meetings with decision-makers from your key accounts to gain deeper insights into their changing needs and perceptions of your brand. Analyze Digital Behavior: Use advanced analytics tools to track and analyze how your B2B clients interact with your digital platforms. New York's tech-savvy B2B sector demands seamless digital experiences, so this data is invaluable for refining your digital brand strategy. Engage in Industry Events: Participate in and host industry-specific events, workshops, and webinars. New York's bustling conference scene offers numerous opportunities to gather real-time feedback and stay attuned to industry trends. Leverage Social Listening: Monitor social media channels and professional networks like LinkedIn to capture unfiltered opinions about your brand. In a hub like NYC, where business conversations are constant, this can provide valuable insights into brand perception. Create Customer Advisory Boards: Establish a board comprising your top B2B clients from diverse NYC industries. Regular meetings can provide strategic insights and help align your brand strategy with client expectations. Utilize AI and Machine Learning: Implement AI-powered tools to analyze vast amounts of customer data and identify patterns and trends. New York's position as a leader in AI and data science makes it an ideal place to leverage these technologies. Conduct Competitive Analysis: Regularly assess your brand positioning against competitors in the NYC market. Use tools like brand tracking surveys to understand how your B2B clients perceive your brand relative to others. To illustrate the importance of customer insights in brand strategy, consider this data: Metric Impact on Brand Strategy Client Retention Rate Increase 20-30% improvement when using customer insights Brand Loyalty Up to 50% stronger among B2B clients whose feedback is actively incorporated Customer Lifetime Value 25-40% higher for brands that consistently apply customer insights By effectively leveraging these customer insights and feedback mechanisms, B2B companies in New York City can develop brand strategies that resonate strongly with their target audience, differentiate themselves in a competitive market, and drive long-term business growth. Remember, in NYC's diverse and fast-paced B2B environment, your brand strategy must be agile and responsive to the ever-changing needs of your clients.

How does B2B brand strategy differ from B2C in New York City, and how should companies adapt their approach?

In the bustling business landscape of New York City, understanding the nuances between B2B (Business-to-Business) and B2C (Business-to-Consumer) brand strategies is crucial for companies looking to make their mark. While both aim to build strong brand identities, there are significant differences in approach, especially in a competitive market like NYC. Let's explore these differences and how companies should adapt their strategies: 1. Decision-Making Process: B2B: Longer, more complex decision-making cycles involving multiple stakeholders B2C: Often quicker, emotionally-driven decisions by individual consumers NYC Adaptation: B2B firms should focus on building long-term relationships and providing comprehensive information, while B2C brands need to create instant emotional connections in the fast-paced city environment 2. Relationship Building: B2B: Emphasis on personal relationships, trust, and expertise B2C: Focus on brand image, lifestyle, and mass appeal NYC Adaptation: B2B companies should leverage networking events and industry conferences abundant in NYC, while B2C brands can tap into the city's diverse cultural scenes for authentic connections 3. Value Proposition: B2B: Centered on ROI, efficiency, and long-term benefits B2C: Focused on personal benefits, convenience, and immediate satisfaction NYC Adaptation: B2B firms should highlight how their solutions save time and increase productivity in the city's fast-paced business environment, while B2C brands should emphasize how they enhance the NYC lifestyle 4. Content and Messaging: B2B: Detailed, informative, and often technical B2C: Emotional, aspirational, and easily digestible NYC Adaptation: B2B content should be data-driven and industry-specific, while B2C messaging should be culturally relevant and trend-aware in the diverse NYC market 5. Marketing Channels: B2B: LinkedIn, industry publications, webinars, and direct outreach B2C: Social media, influencer partnerships, and mass media NYC Adaptation: B2B brands should leverage NYC's professional networks and industry events, while B2C brands can utilize the city's iconic locations and local influencers 6. Purchase Cycle: B2B: Typically longer with higher customer lifetime value B2C: Often shorter with a focus on repeat purchases NYC Adaptation: B2B firms should invest in robust client retention programs, while B2C brands need to stay agile and responsive to rapidly changing consumer trends in NYC 7. Pricing Strategy: B2B: Often complex, involving negotiations and customized solutions B2C: More straightforward, with set prices or simple tiered options NYC Adaptation: B2B companies should be prepared for sophisticated negotiations with NYC's savvy business leaders, while B2C brands need to balance premium positioning with value in a city known for its high cost of living To adapt their approach effectively in New York City: For B2B companies: Develop a strong thought leadership presence in NYC's business community Utilize data analytics to demonstrate ROI clearly Create tailored solutions for specific NYC industries (e.g., finance, media, tech) Invest in account-based marketing strategies for high-value NYC clients For B2C companies: Embrace New York's diversity in marketing campaigns Leverage local influencers and NYC-centric content Utilize omnichannel strategies to reach consumers across the city Create experiential marketing events that resonate with New Yorkers In conclusion, while B2B and B2C brand strategies differ significantly, both require a deep understanding of the unique New York City market. By adapting these approaches to the local context, companies can create more effective and resonant brand strategies that drive success in the competitive NYC business landscape.

Top Brand Strategy Firms in New York City, NY

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Elevate your brand's impact with New York City's premier brand strategy firms and consultants. Our carefully curated list features industry-leading experts who excel in crafting compelling brand narratives and positioning strategies. Explore each firm's portfolio and client success stories to find the perfect match for your business needs. Whether you're a startup looking to make a splash or an established company seeking a brand refresh, NYC's top brand strategists offer tailored solutions to help you stand out in a competitive market. With Sortlist, you can easily post your branding project requirements, allowing the Big Apple's finest brand strategy professionals to reach out with customized proposals that align with your vision and goals.

Top Featured Brand Strategy Firms

Halo Lab
5
(12 reviews)
Transforming your product idea into reality through custom design-driven development.
Highly recommended
Top awarded
Halo Lab is an award-winning custom web app design and development company ⭐ Our team offers reliable, customized, and user-friendly solutions for your business. We transform your product ideas into reality with our expert, design-driven development approach. Let us bring your vision to life with our innovative and tailored services. WE ARE YOUR PARTNER IN: ✅ Enhancing user experiences with UI/UX design. ✅ Building your brand identity. ✅ Growing your online presence with website development. ✅ Creating smooth digital experiences with full-cycle web app development. ✅ Ensuring top-notch quality with QA. ✅ Boosting growth and visibility with SEO & marketing support. Let’s create your star with us.
Looking for work in Brand Strategy
Located in Burlingame, United States (+5)
From €5,000 for Brand Strategy
Worked in Human Resources (+18)
Speaks English, Arabic(+3)
51-200 members

All Brand Strategy Consultants in New York City, NY

SWC Partnership - part of the global UP Group
4.9
(17 reviews)
Lean, Nimble, Reliable, Good Value
Recommended
Top awarded
🇬🇧 Welcome to SWC Partnership. We develop marketing strategies and campaigns to accelerate your sales and brand awareness . SWC is a full service marketing agency that works as an extension of your team . We develop brand strategies , form integrated marketing plans , produce creative ideas , creative production , media planning/buying and campaign reporting . Our services are designed to be integrated into your existing infrastructure, either as a full service partner or for a specific discipline. Our expert teams are highly experienced in working across both B2B and B2C industries; whilst delivering international , national and local marketing solutions. We’re passionate about making a commercial difference to our clients and provide measurable and accountable marketing that drives ROI . We are headquartered in the UK and operate across Europe, with a special focus on the DACH region. We are a lean and nimble team of specialists, a boutique agency , part of UP, THERE EVERYWHERE , which is the first global cloud based agency . Headquartered in Stockholm, Sweden , with a further 15 bases including Hamburg , Helsinki , London , New York , Dubai , Shanghai , Switzerland , Amsterdam and Palma among others. We offer a global agency solution whilst connecting you with teams locally . Providing local insight and appreciation of country nuances, we can plan, produce and deliver your international marketing programmes in each of your targeted countries and territories, as if you would in your home market. Through multilingual marketing managers and transcreation experts , we ensure your international sales & marketing is a success . Contact our Founding Partner, Simon Cristal to discuss your requirements. www.swcpartnership.com
5 works in Brand Strategy
Located in New York, United States (+5)
From €1,000 for Brand Strategy
Worked in Technology Hardware & Equipment (+14)
Speaks English, Chinese(+8)
11-50 members
Poppins
5
(4 reviews)
We are a house of strategy, creative, social and digital technology specialists.
Recommended
Top awarded
We craft beautiful brand expressions, digital experiences and products. All underpinned by thoughtful strategy. We’re driven to help our clients be the best version of themselves through the power of brand and digital. Because we’re certain there is something uniquely special inside each and every business.
10 works in Brand Strategy
Located in New York, United States (+1)
From €1,000 for Brand Strategy
Worked in Travel & Leisure (+12)
Speaks English, French(+3)
51-200 members
Burst Digital
5
(9 reviews)
A digital agency based in London & New York, here to help you Burst onto the digital scene.
We are a creative agency based in London, New York & San Francisco, and we create, implement & grow show-stopping brands. We provide world-class design, development & marketing services to clients across the globe in every industry, including Vivienne Westwood, Howden Group Holdings, Limber, Mercuria, QPR & Clean Kitchen - are you next? Whether you're a startup looking to build a brand from the ground up, an established enterprise undergoing a rebrand, or are just looking for ad hoc support; we're here to enable your brand to burst digitally. We don't stop at brand creation, our team has vast experience with: Web Design & Development Logo Design & Branding Social Media Digital Marketing SEO & CRO Graphic Design Pitch Deck Design Website Maintenance & Hosting Get in touch via our site for a no-obligation consultation! Why Us? Unlimited Revisions: We offer unlimited revisions as standard. So rest assured that be happy with all deliverables! No Hidden Fees: The cost breakdown provided in our proposal and within the final contract is all-inclusive - we have no hidden fees. A Personal Process We're a smaller agency and build personal relationships with our clients - rest assured you'll have a painless, friendly & fun process. Efficient Project Management: Using SCRUM methodology, we make sure to stick deadlines, produce high-quality work, and keep you in the loop at all times. UK & US Delivery Teams: We have global delivery teams meaning we can cater to tight timelines and work in almost any timezone! Proven Track Record: We are 5/5 rated on all review sites and a top-rated agency on Clutch, so you can have peace of mind working with us.
Looking for work in Brand Strategy
Located in New York, United States (+1)
From €1,000 for Brand Strategy
Worked in Food (+19)
Speaks English, Spanish
11-50 members
Halo Lab
5
(12 reviews)
Transforming your product idea into reality through custom design-driven development.
Highly recommended
Top awarded
Halo Lab is an award-winning custom web app design and development company ⭐ Our team offers reliable, customized, and user-friendly solutions for your business. We transform your product ideas into reality with our expert, design-driven development approach. Let us bring your vision to life with our innovative and tailored services. WE ARE YOUR PARTNER IN: ✅ Enhancing user experiences with UI/UX design. ✅ Building your brand identity. ✅ Growing your online presence with website development. ✅ Creating smooth digital experiences with full-cycle web app development. ✅ Ensuring top-notch quality with QA. ✅ Boosting growth and visibility with SEO & marketing support. Let’s create your star with us.
Looking for work in Brand Strategy
Located in Burlingame, United States (+5)
From €5,000 for Brand Strategy
Worked in Others (+18)
Speaks English, Arabic(+3)
51-200 members
Creative Engine - Animation & Video Production Agency
5
(7 reviews)
Bringing your vision to life
Highly recommended
Creative Engine is a Production focus company. Solving all the creative problems faced by the organisations from 3d Animations to Video Production, From Brand Development to Corporate Communication. Our creative teams are divided into specialized categories with their own team leads and client servicing. These departments are divided as follows: Video Production 3D Animation 2D Animation and Motion Design Brand & Graphic Design Event & Corporate Communication For more information Please visit: www.creative-engine.pk or contact us at: +92 349 470 4194 or email us at: contact@creative-engine.pk
Looking for work in Brand Strategy
Located in New York, United States (+6)
From €50 for Brand Strategy
Worked in Marketing & Advertising (+29)
Speaks English
11-50 members
Ninja Promo: A Subscription-Based Marketing Agency
5
(36 reviews)
Crystal-clear hourly billing and hundreds of marketing and creative experts at your disposal.
Top awarded
Want to give your brand a boost in visibility, traffic, conversions, sales, and ROI? Take a look at our free marketing plan right here: https://ninjapromo.io/contact We're NinjaPromo and we're obsessed with helping brands like yours scale their marketing without the pain of hiring freelancers or dealing with detached agencies. As a Marketing-as-a-Service (MaaS) company, we’re your one-stop-shop for all things digital marketing. We give you access to the top 1% of marketers and creatives worldwide all for one monthly fee. We lift your brand higher with our multi-channel marketing, branding, and all things creative design. We're passionate about building brand identities, creating visually stunning content, and using the best and the latest tools and techniques to get your brand out there. We know how to make your social media buzz, get your SEO on point, create ads that actually get clicked, reach out to influencers, write emails that get opened, handle your PR, produce videos that tell your story, and design and develop websites that visitors love. And that's just scratching the surface. Here’s a snapshot of our services: SEO PPC SMM Influencer Marketing Email Marketing PR UX/UI Content Creation If you want to join the 250 ambitious brands that are already jump-starting their growth with our subscription-based model, then have a chat with our team today.
Looking for work in Brand Strategy
Located in New York, United States (+7)
From €1,000 for Brand Strategy
Worked in Food (+22)
Speaks English
201-500 members
1000heads
4.8
(2 reviews)
1000heads is a Social Transformation™ Company
Top awarded
🇬🇧 We’re a Social Transformation™ Company. We’re on a mission to transform the way brands talk and are talked about. We’re proud to be a strategic partner to some of the very best brands on the planet, helping them stay relevant, conversational, and advocated—all at the speed of social. Today’s fragmented media landscape presents myriad complex new social communications challenges. Brands are held to higher standards of humanness than ever before. That means being good listeners and being in the moment. It means being empathetic, conversational, authentic, and interesting. All this requires a fundamental communications shift—a transformation of priorities, competencies, processes, and activities. We’re working with some of the world’s best-known brands as a global strategic partner, building dedicated cross-functional teams across data, strategy, and activation in order to deliver Social Transformation™ to the brands. 🇩🇪 Als Agentur für Social Transformation™ begleiten wir unsere Kunden auf ihrem Weg in die Digitalisierung. Wir helfen ihnen, die Sprache von Social zu sprechen. Und zu gestalten, wie dort über sie gesprochen wird. Social Media erfindet sich jeden Tag neu. Seit über 20 Jahren sind wir strategischer Partner für einige der weltweit bekanntesten Marken, die wir tagtäglich dabei unterstützen, relevant und im Gespräch zu bleiben. Die heutige fragmentierte Medienlandschaft stellt eine Vielzahl komplexer neuer Herausforderungen an Marken. Sie sollen menschlicher sein als je zuvor: Ein guter Zuhörer und passend zum Zeitgeist. Einfühlsam, gesprächig, authentisch und immer interessant. Das erfordert einen grundlegenden Wandel in der Kommunikation – eine Transformation der Prioritäten, Kompetenzen, Prozessen und Marketingaktivitäten. Als globaler strategischer Partner bauen wir maßgeschneiderte, interdisziplinäre Teams in den Bereichen Data, Strategie und Kampagnen-Aktivierung auf, um so Social Transformation™ möglich zu machen.
Looking for work in Brand Strategy
Located in New York, United States (+4)
From €1,000 for Brand Strategy
Worked in Technology Hardware & Equipment (+8)
Speaks English, Chinese(+10)
201-500 members
Orions Strategic Business Solutions (RSI NGD Group)
4.9
(8 reviews)
Forging strong ventures that innovate change and empower people.
Highly recommended
Top awarded
RSI NGD Group of Companies is a dynamic and internationally recognized organization headquartered in the Philippines. Known for its innovative approach and global reach, the group owns, operates, and develops a wide range of ventures and assets across various industries. Established with a vision to challenge the status quo, RSI NGD Group has quickly made a name for itself by introducing groundbreaking business solutions that transform industries both locally and internationally. The company's diverse portfolio includes B2B services, digital strategies, e-commerce solutions, marketing support, and product manufacturing. RSI NGD Group excels in delivering comprehensive, tailor-made services that drive sustainable growth and create lasting value for its clients. Their expertise spans from strategic consulting and digital marketing to cutting-edge innovation in technology and business processes. RSI NGD Group is not just focused on current trends but is committed to pioneering new paths that shape the future of industries. This commitment to innovation is reflected in their various projects, such as their role in revolutionizing e-commerce and digital marketing strategies within the Philippines, positioning themselves as leaders in the digital transformation of businesses. With a team of highly skilled professionals and a robust strategic approach, RSI NGD Group continues to expand its influence globally, delivering solutions that are not only effective but also transformative for their clients across multiple regions and industries
Looking for work in Brand Strategy
Located in New York, United States (+22)
From €1,000 for Brand Strategy
Worked in Toys (+2)
Speaks English, Arabic(+15)
201-500 members
Scalability
5
(5 reviews)
A brand, design, and technology agency based in New York.
Recommended
We empower startups and industry leaders with future-ready branding and digital innovations.
Looking for work in Brand Strategy
Located in New York, United States
From €1,000 for Brand Strategy
Worked in Hospitals & Healthcare (+6)
Speaks English, Hebrew(+1)
11-50 members
Vague
(0 review)
A Content Company
Producing and managing world's leading print, digital, video and social brands.
Looking for work in Brand Strategy
Located in New York, United States (+1)
From €3,000 for Brand Strategy
Worked in Banking & Financials (+7)
Speaks English
11-50 members
ESCAL Consulting
5
(13 reviews)
"Build your influence"
[FR] ESCAL Consulting est un cabinet conseil en stratégies d’influence et communication 360 : Audit, Image, Contenus, Relations Publics, Relations Media, Lobbying. Créé en 1999 à Paris, il offre un rayonnement international à ses clients avec des bureaux à Paris, New York et Shanghai. Nos 60 clients partagent tous l’innovation comme dénominateur commun. [EN] ESCAL Consulting is a consulting firm specialized in influence strategy and 360° communication : Message platform, Image, Content, Public Relations, Media Relations, Lobbying. Created in Paris in 1999, ESCAL offers international influence to its clients with offices in Paris, New York and Shanghai. Our 60 clients all share innovation as a common denominator. L’écosystème d’ESCAL Consulting : MEDEF, Business France, bpifrance, Silver Valley, La French Tech, Paris Region Enterprises, Assemblée Nationale, Coface, Commission Européenne, Ministère de l'Economie, des Finances, Ministère de la Santé REFERENCES ➼ Big Data / AI / Tech Rh / Transformation Digitale : Payfit, Eurogroup Consulting, Golden Bees, Prevision, Stedy, Troops, CodinGame, Quantmetry, Datategy, Apidata, Alten ➼ High-Tech & Objets Connectés : Matooma, bluenove, ELA Innovation, Pixmind, AVNET, Vivoka, EURO INFORMATION TELECOM, TELEHOUSE, SENSING LABS, Pradeo, Alliance Telecom, FILENET, IoTerop, ➼ Santé : Medadom, Fontalvie, FuturÂge, R-Pur, Oniris, La Sèche, Nutrisens, Chèque Santé, NextPharma, Concilio, Santech, Diabnext ➼ Silver Economie : Doro, Independance Royale, Silver Valley, Papyhappy, Assystel, Villa Médicis, Bluelinea, Saveur et Vie ➼ E-Commerce / Grande Consommation et Retail : Bazaarvoice, Kelkoo, JVWEB, Mirakl , Agriconomie.com, Marques Avenue, Spartoo.com, Barndalley.com, Kang.fr, Troc.fr, Florajet, SoCloz, Oxatis, WeWard ➼ Tourisme et Transport : Avis Budget Group, NAVYA, Agence you Airport, Eurecab, Lastminute.com, Marco Vasco, Tourism Malaysia, Maison au Portugal, France Thalasso, Vacances Bleues, SERAIR ➼ Lifestyle, Art et Culture : Kazoart, Catawiki, Cartier, Plussh, Expertissim, Cadeaux.com, Château du Clos-Lucé, Museva, Abbaye Royale de Fontevraud, L’artisan du Regard ➼ Immobilier et Proptech : Welmo, Capifrance, Monitivia, Libertas, Netinvestissement, GEFIC, MIPIM, Valoptim ➼ Fintech, Finance et Assurances : ITN (Gfi), Lemonway, HelloAsso, Hyperassur, Easyblue, ECA Assurances Aucoffre.com, Veracash, Alven, Butler investment Managers ➼ Alimentation, Food Tech & Restauration : LaFourchette, Wineadvisor, Resto Flash, La Boite à Pizza, InnovOrder, WeCook, Truvia, Cargill ➼ Energie / Smart grid & Dev. Durable :Uniper, Groupe Muller, DAIKIN, Spie, Équilibre des Énergies, Green Cove, Comwatt, Cameo Energy, Bulane, Oze-Energies, Ecologia, Enerfip
Looking for work in Brand Strategy
Located in New York, United States (+1)
From €1,000 for Brand Strategy
Worked in Hospitals & Healthcare (+15)
Speaks French, Dutch(+6)
11-50 members
Labbrand
5
(1 review)
Your Brand is Your Power
Top awarded
Welcome to Labbrand Shanghai! At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact. Our goal is to federate people as a community around the belief together with our clients and partners to guide them through the branding journey. With the expertise in Research, Strategy, Naming and Design, Labbrand enables clients to build impactful brands and make a difference in the market. Today, the company has successfully grown into a multinational consulting corporation operating from 5 global offices in Shanghai, Paris, New York, Singapore, and Malaysia. With a robust portfolio and a dynamic global team, Labbrand is recognized around the world as an industry leader and a trusted partner for renowned brands across all industries. Confident in our Asian origin, we are excited to witness Asia become an epicentre of global innovations, and that localized branding efforts are impacting brands all around the world.
Looking for work in Brand Strategy
Located in New York, United States (+4)
From €1,000 for Brand Strategy
Worked in Travel & Leisure (+21)
Speaks English, Chinese(+9)
51-200 members
Bird Marketing
5
(17 reviews)
Digital Mastery, Delivered by Bird 🏆
Highly recommended
Top awarded
Bird, a globally acclaimed, multi-award-winning digital marketing agency, with prestigious offices in London, New York, and Dubai. Renowned for our exceptional expertise in the realms of Digital Marketing , we specialize in delivering cutting-edge web design , search engine optimization (SEO) , pay-per-click (PPC) advertising, and social media management . Services Web Design: Crafting bespoke, visually stunning, and user-friendly websites that resonate with your brand's identity. SEO: Implementing cutting-edge strategies to boost your online visibility, drive traffic, and ensure long-term growth. Digital Marketing: A comprehensive suite of services including PPC, Social Media Marketing, and Email Campaigns, tailored to maximize your digital impact. E-Commerce Solutions: Integrating innovative technologies to create seamless, high-converting online stores. Branding & Creative Services: Building unique brand identities that stand out in today’s competitive market. Why Choose Bird Marketing? Award-Winning Excellence: Recognized globally for our innovative solutions and results-driven approach. Expert Team: A blend of seasoned professionals from various corners of the globe, bringing diverse insights and skills. Proven Results: A track record of elevating businesses to new heights with our tailored strategies. Bird Marketing: Your Partner for Digital Excellence Connect with us to explore how we can elevate your digital presence and drive your business forward.
Looking for work in Brand Strategy
Located in New York, United States (+4)
From €1,000 for Brand Strategy
Worked in Banking & Financials (+24)
Speaks English
11-50 members
InklyDesign™
5
(1 review)
Designs That Attract. Engage. Sell.
InklyDesign™ is an award-winning creative agency based in New York City, founded in 2015. Specializing in branding, packaging, web design, and video storytelling. Our team brings over a decade of collaboration and 15+ years of combined experience to every project. We deliver innovative, results-driven solutions across a diverse range of industries — from real estate and healthcare to lifestyle, fashion, pharmaceuticals, and food.
Looking for work in Brand Strategy
Located in New York, United States
From €1,000 for Brand Strategy
Worked in Media (+1)
Speaks English, French(+1)
1-10 members
DiscoverMyBusiness
5
(10 reviews)
Top-Rated Digital Marketing Agency
Highly recommended
Your Ultimate Destination for Lead Generation, Conversion Rate Optimization, Automation, Marketing, and Sales Operations we help your business scale! Our mission is to empower businesses worldwide by seamlessly integrating marketing and sales into their growth strategies. We are committed to building and nurturing enduring relationships with our clients, both existing and prospective, ensuring consistent success and mutual growth in every venture.
Looking for work in Brand Strategy
Located in New York, United States (+1)
From €1,000 for Brand Strategy
Worked in Hospitals & Healthcare (+7)
Speaks English
11-50 members
Kenium Agency
5
(1 review)
SIMPLICITY IN MARKETING IS MAXIMUM SUCCESS
We are the Digital Marketing Agency of Simplicity
Looking for work in Brand Strategy
Located in New York, United States
From €1,620 for Brand Strategy
Worked in Automotive
Speaks English, French(+1)
1-10 members
UP THERE, EVERYWHERE
(0 review)
The world’s first global cloud-based agency - Expect More
Welcome to UP THERE, EVERYWHERE. We deliver branding, marketing and digital services wherever you need us! UP is a full service branding, marketing and digital agency that operates globally. We work in distributed teams around the world while connecting with you locally. We offer creative and strategic services for everything from market research and analysis, branding, identity and communications, through to website and e-commerce site development, inbound, content and social media marketing, to film and webinars. Our unique business model (e-ployment®) has always embraced remote working, which means we can call on a much wider team to work on your global assignments. Because our teams span the globe, we can work on client projects 24/7. This boosts our efficiency and speed, making us much more flexible than any other agency on earth. We can help tie your online and offline branding together with digital and social media services, including websites, microsites, mobile websites, apps, SEO, content creation, blogging and inbound marketing. As a HubSpot partner, we help many complex brands with their content marketing strategy and with the generation of new leads through inbound. From thought-provoking advertising campaigns to magazines or annual reports, our team can conceptualize and produce marketing communications that reflect your brand image and build credibility, as well as sales. UP offers a full range of PR services from strategic messaging and press releases to media relations and blogger outreach. But more than that, we’ll make sure your PR efforts are integrated into your fundamental brand and marketing programs. Our talent pool includes musicians, songwriters, and video technicians who can create unique soundtracks for your corporate films or put together a short-and-sweet YouTube streaming video that showcases your products or company.
1 work in Brand Strategy
Located in New York, United States (+8)
From €1,000 for Brand Strategy
Worked in Pharmaceuticals & Biotech (+5)
Speaks French, Arabic(+16)
201-500 members
reflexgroup
(0 review)
Reflex Group is an international boutique agency with offices in London, Paris, New York, and Shanghai. Established in 1988, Reflex Group works with beautiful brands from strategy and creation to production and execution, both online and offline, with a constant passion for excellence. We believe that creativity and strategy work hand in hand, luxury is in the details. AREAS OF EXPERTISE: Design: art direction, brand identity, brand guidelines, tone of voice, web development, print & packaging Strategy: digital, social, events, marketing Advertising: concept & direction, film, execution, media placement PR: brand consulting, event production, talent management, image consulting Social media and influencer marketing: social media activation and animation, macro and micro influencer management, content creation, paid media PRINCIPAL CLIENTS: Beauty and fragrance: L'Oréal Group - Puig - Ralph Lauren Fragrance - Essie - Mamonde - Innisfree - Malin+Goetz - Fenty Beauty Fashion and Luxury Goods: Ralph Lauren - Shang Xia - Guy Laroche - Louis Vuitton - Patek Philippe - Ferrari - De Beers - Vuarnet Gourmet, Wines & Spirits: Peroni - Moët et Chandon - Laurent-Perrier - Valrhona - Try The World - Saristi Tech Industries & Medias: Pantone - Air France - Sony - GQ - JCDECAUX - Arjowiggins - DXO - Google Hospitality: Sofitel Luxury Hotels - Ecole Hotelière de Lausanne - French Ministry of Tourism
Looking for work in Brand Strategy
Located in New York, United States (+3)
From €1,000 for Brand Strategy
Worked in Travel & Leisure (+13)
Speaks English, Chinese(+1)
11-50 members
Flatline Agency
4.9
(20 reviews)
Your digital pulse
Top awarded
We are a global disruptor in eCommerce, Corporate Websites and Marketing - proud to be an official Shopify Plus partner and ready to bring your digital stack to the next level! Our team of 50+ international specialists delivers innovation seamlessly through technological proficiency and award-winning designs and campaigns. We are the technical partner of established Brands like Oger, Vanilia, Shimano, Budweiser, Deloitte, Van Poelgeest, and MG Motors, delivering end-to-end solutions that cater to their individual business needs. With our in-depth knowledge of both tech and martech, Flatline provides comprehensive services that help companies achieve goals efficiently and simplify complex processes. At our core, we are focused on delivering high-quality work, fast – while leveraging the newest and best techniques available. As our client’s end-to-end development partner, we don’t simply work for them, but we deeply integrate and collaborate with each brand’s in-house teams.
1 work in Brand Strategy
Located in New York, United States (+1)
From €3,000 for Brand Strategy
Worked in Clothing & Accessories (+11)
Speaks English, Dutch(+1)
51-200 members
MAVRK Studio
(0 review)
We Create for Creators
We’re MAVRK Studio, and we Create for Creators. We're a full-service creative agency built for the food & beverage world. We exist to help brands break through the noise with strategy that sticks, design that speaks, and marketing that moves. From launching new brands to reimagining legacy favorites, we know food—and we make it look good 🌙
Looking for work in Brand Strategy
Located in New York, United States
From €1,000 for Brand Strategy
Worked in Food
Speaks English, Spanish
1-10 members

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Insights from Our Local Expert: Brand Strategy Firms in New York City

New York City, a bubbling hub of creativity and innovation, stands out not only for its iconic skyline but also for its dynamic influence in the realm of brand strategy. Home to a vibrant array of 165 projects and 97 customer reviews, NYC offers a fertile ground for businesses aiming to sculpt powerful brand identities.

Esteemed Clients and Award-winning Campaigns

Collaborations That Define Success

Brand strategy firms in New York City have had the opportunity to work with high-profile clients across various industries, ranging from technology giants to fashion moguls. Their awarded campaigns not only echo success but showcase the city's capability to mold global brand leaders.

Awards of Excellence

The firms in this metropolis are frequently celebrated with accolades for their innovative approaches, including prestigious awards from international branding and marketing institutions. These honors underline the strategic expertise that New York City's firms wield in steering brand narratives.

Choosing the Right Brand Strategy Partner

Understanding Your Budget

Allocating the appropriate budget for your brand strategy is crucial. In New York City, fees can vary significantly based on the firm's size and reputation. Here are some tailored budgeting tips:

Startup Ventures

Emerging companies should consider mid-size consultancies that offer both quality and cost-effectiveness, potentially ranging from $5,000 to $20,000 depending on the breadth of services required.

Established Businesses

For more established entities with broader needs, partnering with a top-tier firm can imply investments from $20,000 to $100,000. These consultancies bring not only expertise but also a robust network that can propel the brand forward.

Corporate Clients

Large corporations often require comprehensive strategies that encompass global markets, necessitating budgets that can exceed $100,000. These high-scale projects demand detailed attention and a deep understanding of diverse market dynamics.

Evaluating Past Successes

Assessing previous projects is essential. With 165 works showcased by local agencies, potential clients can gauge the innovativeness and effectiveness of available consultants, ensuring alignment with their brand's vision and goals.

Amplify Your Brand with New York City's Finest

New York City continues to be a beacon of brand innovation, supported by a spectrum of skilled brand strategy firms. Whether you are a nascent startup or a multinational corporation, NYC's consultancies are equipped to enhance your brand's influence efficiently and effectively. As a local expert affiliated with Sortlist in New York City, I encourage you to explore the diverse options available and leverage this city’s world-renowned expertise to elevate your brand to greater heights.

Written by Karim Saadoune Sortlist Expert in New York City, NYLast updated on the 18-06-2025

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Frequently Asked Questions.

As a Brand Strategy expert based in New York City, I've observed several emerging trends in B2B brand strategy that companies should be aware of to maintain a competitive edge. Here are key trends and actionable insights to stay ahead of the curve:

Hyper-personalization and Account-Based Marketing (ABM): B2B companies in NYC are increasingly adopting hyper-personalized approaches and ABM strategies. This involves tailoring brand messaging and content to specific accounts or industries. To implement this:
- Leverage data analytics tools to gather insights on target accounts
- Collaborate with NYC-based data firms to develop personalized content strategies
- Utilize AI-powered platforms for dynamic content personalization
Digital-First Brand Experiences: With the acceleration of digital transformation, B2B brands need to prioritize digital-first experiences. In New York's fast-paced business environment, this is crucial. To adapt:
- Invest in user-friendly, mobile-optimized websites and applications
- Create immersive virtual showrooms or product demonstrations
- Leverage augmented reality (AR) for interactive brand experiences
Purpose-Driven Branding: B2B companies are increasingly expected to demonstrate their commitment to social and environmental causes. In diverse and socially conscious New York, this is particularly important. To incorporate this trend:
- Clearly define and communicate your brand's purpose and values
- Align with local NYC initiatives or partner with local non-profits
- Showcase sustainable practices and corporate social responsibility efforts
Employee Advocacy and Thought Leadership: Employees are becoming crucial brand ambassadors, especially in B2B settings. In New York's competitive job market, this can be a significant differentiator. To leverage this trend:
- Develop a strong employee branding program
- Encourage employees to share industry insights on platforms like LinkedIn
- Facilitate speaking opportunities for executives at NYC business events
AI and Predictive Analytics in Brand Strategy: AI is revolutionizing how B2B brands understand and predict customer behavior. New York, as a tech hub, is at the forefront of this trend. To stay ahead:
- Implement AI-driven customer insight tools for real-time data analysis
- Use predictive analytics to anticipate market trends and customer needs
- Collaborate with NYC-based AI startups for innovative branding solutions

To stay ahead of these trends, B2B companies in New York City should:

Regularly conduct market research and competitor analysis
Attend industry events and conferences in NYC to network and gather insights
Partner with local brand strategy firms or consultants who understand the NYC B2B landscape
Invest in continuous learning and development for marketing and branding teams
Stay agile and be prepared to pivot strategies based on market feedback and performance data

By embracing these trends and taking proactive steps, B2B companies in New York City can build stronger, more resonant brands that stand out in a competitive marketplace. Remember, the key is to not just follow trends, but to adapt them to your specific business context and audience needs.

For B2B companies in New York City, effectively leveraging customer insights and feedback in brand strategy development is crucial for staying competitive in this dynamic market. Here's a comprehensive approach tailored to the NYC B2B landscape:

Implement Voice of Customer (VoC) Programs: Utilize sophisticated VoC platforms to continuously gather feedback from your B2B clients across various touchpoints in the customer journey. This is particularly important in New York's fast-paced business environment where client expectations evolve rapidly.
Conduct In-Depth Interviews with Key Accounts: Leverage New York's concentration of Fortune 500 companies and diverse industries. Schedule regular, face-to-face meetings with decision-makers from your key accounts to gain deeper insights into their changing needs and perceptions of your brand.
Analyze Digital Behavior: Use advanced analytics tools to track and analyze how your B2B clients interact with your digital platforms. New York's tech-savvy B2B sector demands seamless digital experiences, so this data is invaluable for refining your digital brand strategy.
Engage in Industry Events: Participate in and host industry-specific events, workshops, and webinars. New York's bustling conference scene offers numerous opportunities to gather real-time feedback and stay attuned to industry trends.
Leverage Social Listening: Monitor social media channels and professional networks like LinkedIn to capture unfiltered opinions about your brand. In a hub like NYC, where business conversations are constant, this can provide valuable insights into brand perception.
Create Customer Advisory Boards: Establish a board comprising your top B2B clients from diverse NYC industries. Regular meetings can provide strategic insights and help align your brand strategy with client expectations.
Utilize AI and Machine Learning: Implement AI-powered tools to analyze vast amounts of customer data and identify patterns and trends. New York's position as a leader in AI and data science makes it an ideal place to leverage these technologies.
Conduct Competitive Analysis: Regularly assess your brand positioning against competitors in the NYC market. Use tools like brand tracking surveys to understand how your B2B clients perceive your brand relative to others.

To illustrate the importance of customer insights in brand strategy, consider this data:

Metric	Impact on Brand Strategy
Client Retention Rate Increase	20-30% improvement when using customer insights
Brand Loyalty	Up to 50% stronger among B2B clients whose feedback is actively incorporated
Customer Lifetime Value	25-40% higher for brands that consistently apply customer insights

By effectively leveraging these customer insights and feedback mechanisms, B2B companies in New York City can develop brand strategies that resonate strongly with their target audience, differentiate themselves in a competitive market, and drive long-term business growth. Remember, in NYC's diverse and fast-paced B2B environment, your brand strategy must be agile and responsive to the ever-changing needs of your clients.

In the bustling business landscape of New York City, understanding the nuances between B2B (Business-to-Business) and B2C (Business-to-Consumer) brand strategies is crucial for companies looking to make their mark. While both aim to build strong brand identities, there are significant differences in approach, especially in a competitive market like NYC. Let's explore these differences and how companies should adapt their strategies:

1. Decision-Making Process:

B2B: Longer, more complex decision-making cycles involving multiple stakeholders
B2C: Often quicker, emotionally-driven decisions by individual consumers
NYC Adaptation: B2B firms should focus on building long-term relationships and providing comprehensive information, while B2C brands need to create instant emotional connections in the fast-paced city environment

2. Relationship Building:

B2B: Emphasis on personal relationships, trust, and expertise
B2C: Focus on brand image, lifestyle, and mass appeal
NYC Adaptation: B2B companies should leverage networking events and industry conferences abundant in NYC, while B2C brands can tap into the city's diverse cultural scenes for authentic connections

3. Value Proposition:

B2B: Centered on ROI, efficiency, and long-term benefits
B2C: Focused on personal benefits, convenience, and immediate satisfaction
NYC Adaptation: B2B firms should highlight how their solutions save time and increase productivity in the city's fast-paced business environment, while B2C brands should emphasize how they enhance the NYC lifestyle

4. Content and Messaging:

B2B: Detailed, informative, and often technical
B2C: Emotional, aspirational, and easily digestible
NYC Adaptation: B2B content should be data-driven and industry-specific, while B2C messaging should be culturally relevant and trend-aware in the diverse NYC market

5. Marketing Channels:

B2B: LinkedIn, industry publications, webinars, and direct outreach
B2C: Social media, influencer partnerships, and mass media
NYC Adaptation: B2B brands should leverage NYC's professional networks and industry events, while B2C brands can utilize the city's iconic locations and local influencers

6. Purchase Cycle:

B2B: Typically longer with higher customer lifetime value
B2C: Often shorter with a focus on repeat purchases
NYC Adaptation: B2B firms should invest in robust client retention programs, while B2C brands need to stay agile and responsive to rapidly changing consumer trends in NYC

7. Pricing Strategy:

B2B: Often complex, involving negotiations and customized solutions
B2C: More straightforward, with set prices or simple tiered options
NYC Adaptation: B2B companies should be prepared for sophisticated negotiations with NYC's savvy business leaders, while B2C brands need to balance premium positioning with value in a city known for its high cost of living

To adapt their approach effectively in New York City:

For B2B companies:

Develop a strong thought leadership presence in NYC's business community
Utilize data analytics to demonstrate ROI clearly
Create tailored solutions for specific NYC industries (e.g., finance, media, tech)
Invest in account-based marketing strategies for high-value NYC clients

For B2C companies:

Embrace New York's diversity in marketing campaigns
Leverage local influencers and NYC-centric content
Utilize omnichannel strategies to reach consumers across the city
Create experiential marketing events that resonate with New Yorkers

In conclusion, while B2B and B2C brand strategies differ significantly, both require a deep understanding of the unique New York City market. By adapting these approaches to the local context, companies can create more effective and resonant brand strategies that drive success in the competitive NYC business landscape.