The 10 Best Brand Strategy Firms in Portland, OR - 2025 Reviews
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Top Brand Strategy Firms in Portland, OR

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Branding & PositioningBrand StrategyUnited StatesOregonPortland, OR
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Elevate your brand's impact with Portland's leading brand strategy experts. Our curated selection showcases top-tier brand strategy firms and consultants, ready to transform your business identity. Explore each agency's portfolio and client testimonials to find the perfect match for your vision. Whether you're a startup looking to make a splash or an established company seeking a refresh, these Portland-based strategists offer tailored solutions to set you apart in the market. From comprehensive brand audits to innovative positioning strategies, they'll help you craft a compelling narrative that resonates with your target audience. Post your project details on Sortlist, and let Portland's finest brand strategists reach out with customized proposals to elevate your brand to new heights in the Pacific Northwest and beyond.

Top Featured Brand Strategy Firms

  • Halo Lab

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    5
    (7 reviews)

    Transforming your product idea into reality through custom design-driven development.

    Highly recommended
    Top awarded
    Halo Lab is an award-winning custom web app design and development company ⭐ Our team offers reliable, customized, and user-friendly solutions for your business. We transform your product ideas into reality with our expert, design-driven development approach. Let us bring your vision to life with our innovative and tailored services. WE ARE YOUR PARTNER IN: ✅ Enhancing user experiences with UI/UX design. ✅ Building your brand identity. ✅ Growing your online presence with website development. ✅ Creating smooth digital experiences with full-cycle web app development. ✅ Ensuring top-notch quality with QA. ✅ Boosting growth and visibility with SEO & marketing support. Let’s create your star with us.
    Looking for work in Brand Strategy
    Located in Burlingame, United States (+5)
    From €5,000 for Brand Strategy
    Worked in Human Resources (+18)
    Speaks English, Arabic(+3)
    51-200 members

All Brand Strategy Consultants in Portland, OR

  • Halo Lab

    certified-flagverified-flag
    5
    (7 reviews)

    Transforming your product idea into reality through custom design-driven development.

    Highly recommended
    Top awarded
    Halo Lab is an award-winning custom web app design and development company ⭐ Our team offers reliable, customized, and user-friendly solutions for your business. We transform your product ideas into reality with our expert, design-driven development approach. Let us bring your vision to life with our innovative and tailored services. WE ARE YOUR PARTNER IN: ✅ Enhancing user experiences with UI/UX design. ✅ Building your brand identity. ✅ Growing your online presence with website development. ✅ Creating smooth digital experiences with full-cycle web app development. ✅ Ensuring top-notch quality with QA. ✅ Boosting growth and visibility with SEO & marketing support. Let’s create your star with us.
    Looking for work in Brand Strategy
    Located in Burlingame, United States (+5)
    From €5,000 for Brand Strategy
    Worked in Human Resources (+18)
    Speaks English, Arabic(+3)
    51-200 members

  • XO Agency

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    (0 review)

    Let’s Do Faboo.

    From concept to connection, we offer full-service brand + digital solutions to create and promote what makes you exceptional. Founded in 2018, XO Agency offers exceptional services primarily for mid-size enterprise clients and nonprofits. We live and work where the mountains rise: out of the beautiful and creative hubs of Portland, Oregon and Denver, Colorado.
    1 work in Brand Strategy
    Located in Beaverton, United States
    From €1,000 for Brand Strategy
    Worked in Others (+1)
    Speaks English
    1-10 members

  • Creative Engine - Animation & Video Production Agency

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    5
    (7 reviews)

    Bringing your vision to life

    Highly recommended
    Creative Engine is a Production focus company. Solving all the creative problems faced by the organisations from 3d Animations to Video Production, From Brand Development to Corporate Communication. Our creative teams are divided into specialized categories with their own team leads and client servicing. These departments are divided as follows: Video Production 3D Animation 2D Animation and Motion Design Brand & Graphic Design Event & Corporate Communication For more information Please visit: www.creative-engine.pk or contact us at: +92 349 470 4194 or email us at: contact@creative-engine.pk
    Looking for work in Brand Strategy
    Located in New York, United States (+6)
    From €300 for Brand Strategy
    Worked in Retail (+29)
    Speaks English
    11-50 members

  • Good Kids

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    5
    (6 reviews)

    We Build Brands Better. Come Play With Us.

    Hi 👋🏼 We're Good Kids.
 We're an an independent agency based in Los Angeles, NYC & Toronto. We create evocative campaigns that connect with audiences. Our powerful marketing strategy & outstanding advertising take our clients further than ever. Want to see where we can take you?
 ✨ We help small brands become big and big brands become giant. 🏆 Our award-winning strategy is on engagement, awareness & authenticity, underlining what's important. We create evocative campaigns that connects with audiences In meaningful ways. We humanize, amplify & relate. This converts, moves the dial and makes it shareable. In Short: We Build Your Reputation & get you results. We’re very good at: 🧠 Marketing Strategy 💥 Creative Production 📱 Social Media Management 💻 Digital Marketing 🤝 Pr & Partnerships 🎪 Pop Up Events 💰 Paid Advertising & SEO - In a world where you can be anything; don’t be boring.
 We'll give 'em something to talk about!
    1 work in Brand Strategy
    Located in Los Angeles, United States (+1)
    From €1,000 for Brand Strategy
    Worked in Marketing & Advertising (+5)
    Speaks English, French(+1)
    11-50 members

  • Vague

    certified-flagverified-flag
    (0 review)

    A Content Company

    Producing and managing world's leading print, digital, video and social brands.
    Looking for work in Brand Strategy
    Located in New York, United States (+1)
    From €3,000 for Brand Strategy
    Worked in Banking & Financials (+7)
    Speaks English
    11-50 members

  • AnjasDev

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    5
    (1 review)

    Expert Digital Marketing | Amplified Growth Strategies

    Launched in 2010, AnjasDev is a premier full-service digital marketing agency based in Modesto, CA. The AnjasDev mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results, and use profits to reinvest in client success, employee success, and the community. AnjasDev is one of the highest-awarded digital marketing agencies in the industry and works with some of the biggest brands in the world.
    Looking for work in Brand Strategy
    Located in Modesto, United States
    From €1,000 for Brand Strategy
    Worked in Beverage (+5)
    Speaks English
    51-200 members

  • Brightscout

    verified-flag
    (0 review)

    Transforming the World's Most Innovative Companies with Uniquely Crafted Brands and Standout Apps.

    Top awarded
    Brightscout is a global B2B branding and app development studio built from the best talent in the world. We strive to transform the world’s most innovative businesses through a powerful mix of exquisite design, development, and strategy solutions. We partner with leaders and entrepreneurs at critical inflection points to help them better connect and engage with their customers. Together we build brands, products, and all the digital experiences in between to support growth in competitive markets.
    Looking for work in Brand Strategy
    Located in Austin, United States
    From €25,000 for Brand Strategy
    Worked in Software & Computer Services
    Speaks English
    51-200 members

  • Rovamedia

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    4.9
    (26 reviews)

    Digital Marketing Redefined

    Top awarded
    PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/ Rovamedia is a digital marketing management service that supports subscriptions for various social media services for individuals and organizations. Rovamedia is a network of professional, highly talented, independently certified & advertising agencies with expertise in Digital Marketing Solutions. Rovamedia's vision is to support small medium and large-scale agencies to thrive in their businesses and enhance the intelligence, expertise, reach, and effectiveness of the members through knowledge sharing, international best practices, and compelling digital content collaboration. Rovamedia is a value-driven Digital Marketing agency dedicated to empowering our customers. Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. All clients we serve, are availed the opportunity to collaborate, share, envision, and bring the digital scope of their objectives close as they realize these using professional top-notch digital marketing services Rovamedia serves. Rovamedia provides the smartest and most innovative method to manage your business online digital media marketing with ease and great pricing. We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers, and other business partners. We work in areas as diverse as search engine optimization, social media marketing, email marketing, and digital marketing. We provide marketing services to startups and small businesses looking for a partner for their digital media. We work with you, not for you. PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/ Our Vision  is dynamic and encompasses a lot. Having been a strategic partner to numerous large and small organizations in providing a sustainable digital marketing experience, we can right align our vision as follows: Create Dynamic Brands Serve More Countries Provide Digital Marketing Education A Large Audience of Loyalists Rovamedia is a network of professional, highly talented, independently certified & advertising agencies with expertise in Digital Marketing Solutions. Rovamedia’s mission is to support small medium and large-scale agencies to thrive in their businesses and enhance the intelligence, expertise, reach, and effectiveness of the members through knowledge sharing, international best practices, and compelling digital content collaboration. Our team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand leveraging technology. We have developed search strategies for leading brands to small and medium-sized businesses in many industries across the world. PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/
    Looking for work in Brand Strategy
    Unknown location
    From €1,000 for Brand Strategy
    Worked in E-commerce (+16)
    Speaks English
    51-200 members

  • Harlo Agency

    (0 review)

    We are an experienced team of creative strategists disciplined in brand, digital, and design.

    Harlo Interactive is a creative digital agency focused on web design and web development. We also specialize in brand strategy, creative design, and eCommerce solutions.
    Looking for work in Brand Strategy
    Located in Portland, United States
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members

  • FASTSIGNS

    (0 review)

    FASTSIGNS® creates beautiful, custom and high-quality signage to get more eyes on your Middletown bu

    FASTSIGNS® creates beautiful, custom and high-quality signage to get more eyes on your Middletown business. Call today to learn more!
    Looking for work in Brand Strategy
    Located in Portland, United States (+6)
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members

  • 100SEVEN

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    (0 review)
    We are a group of restless creatives who inhabit the city of Portland. Although we’re proud prodigies of the digital age, we have a deep respect for human interaction. Authentic communication happens when one human interacts with another – eye to eye, idea to idea. In fact, we believe brands can be human too. But too often they are shoved into a box with a step by step guide on how to assemble. We do what humans do best, get creative. For any problem there will always be a standard answer. Yet, brands don’t need another cookie-cutter answer; they need creative ideas and a strategic partner to make those ideas become reality. Here’s the thing, we know that our clients are smart. You know your brand better than anyone, so we take the time to actively listen. We ask questions, a lot of questions – then, using traditional and non-traditional methods we create experiences through which brands can communicate and start conversations with their audience. We are not here to sell, but to engage – creatives who build relationships between brand and audience. That’s effective marketing.
    Looking for work in Brand Strategy
    Located in Portland, United States
    From €1,000 for Brand Strategy
    Worked in Automotive (+2)
    Speaks English
    11-50 members

  • Yellow Zebra Brand + Marketing

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    (0 review)

    – blending in + standing out

    Yellow Zebra is a naming, brand development and strategic marketing boutique as-a-service that transforms concepts and ideas into valuable business assets. We approach challenges with a creative perspective, see opportunity in uncommon places and connect brands and people through compelling stories. Welcome to our jungle. – blending in + standing out
    Looking for work in Brand Strategy
    Located in Miami, United States
    From €10,000 for Brand Strategy
    Works in multiple industries
    Speaks English, Portuguese(+1)
    1-10 members

  • Ideas Collide

    verified-flag
    (0 review)
     
    Looking for work in Brand Strategy
    Located in Scottsdale, United States
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    11-50 members

  • 720 Strategies

    (0 review)

    We're a top integrated public relations, strategic communications & public affairs firm in Washington, DC.

    Looking for work in Brand Strategy
    Located in Washington, United States
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members

  • Watson Creative

    (0 review)

    WATSON is a research-based creative studio in Portland, OR.

    Watson Creative is a research-based creative studio. Our sights are set on strategy, design, storytelling, and creating an impact.
    Looking for work in Brand Strategy
    Unknown location
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members

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Discover what other have done.

Get inspired by what our firms have done for other companies.

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AdvertisingBranding & PositioningCommunity ManagementContent StrategyCopywritingCorporate CommunicationDigital StrategyEmail MarketingEventGrowth MarketingInfluencer MarketingMarketingMedia PlanningOnline AdvertisingOutdoor AdvertisingPrintPublic Relations (PR)SEOSocial MediaBelgium (FR)FranceGermanyItalyNetherlandsSaudi ArabiaSpainSwitzerlandUnited Arab EmiratesUnited KingdomUnited States

Frequently Asked Questions.

As Portland's B2B landscape evolves, companies need to stay attuned to emerging brand strategy trends to maintain a competitive edge. Here are key trends and actionable insights for Portland businesses:

  1. Sustainability and Purpose-Driven Branding: Portland is known for its commitment to sustainability, and this extends to the B2B sector. Companies should emphasize their environmental initiatives and social responsibility in their brand messaging. For example, a recent study by Deloitte found that 45% of B2B buyers consider sustainability when making purchasing decisions.
  2. Hyper-Personalization: Leverage Portland's tech-savvy environment to implement AI and data analytics for personalized B2B marketing. Tailor your brand message to specific industries prevalent in Portland, such as technology, sportswear, or green energy.
  3. Account-Based Marketing (ABM): Focus on high-value accounts within Portland's business ecosystem. According to a report by ITSMA, 87% of B2B marketers report that ABM initiatives outperform other marketing investments.
  4. Digital-First Brand Experiences: With Portland's growing tech scene, ensure your brand offers seamless digital experiences. Invest in user-friendly websites, virtual product demos, and interactive content that showcases your expertise.
  5. Employee Advocacy: Portland values community, so turn your employees into brand ambassadors. Encourage them to share thought leadership content on platforms like LinkedIn, which can increase brand reach by up to 561% compared to corporate channels alone (LinkedIn).
  6. Video Content and Live Streaming: Capitalize on Portland's creative talent to produce engaging video content. B2B buyers are 95% more likely to remember a call to action after watching a video compared to text (Forbes).
  7. Local Collaboration and Co-Branding: Partner with other Portland-based B2B companies for co-branded initiatives. This can help expand your reach and strengthen your local market presence.

To stay ahead of the curve, Portland B2B companies should:

  • Regularly conduct market research to understand evolving client needs in the Portland area.
  • Attend local industry events and workshops to network and gain insights into emerging trends.
  • Collaborate with local universities like Portland State University for access to cutting-edge research and talent.
  • Invest in ongoing employee training to keep your team updated on the latest brand strategy techniques.
  • Monitor competitors and industry leaders both locally and globally for inspiration and benchmarking.

By focusing on these trends and taking proactive steps, Portland B2B companies can build strong, resilient brands that resonate with their target audience and drive long-term success in the competitive local market.

A successful B2B brand audit is crucial for Portland companies to maintain a competitive edge in the Pacific Northwest's dynamic business landscape. Let's break down the key components and optimal frequency for these audits:

Key Components of a B2B Brand Audit for Portland Companies:
  1. Brand Perception Analysis: Gather feedback from clients, partners, and employees in the Portland metro area to understand how your brand is perceived locally and regionally.
  2. Competitive Landscape Review: Analyze your position relative to other B2B brands in Portland and the broader Pacific Northwest market.
  3. Visual Identity Assessment: Evaluate your logo, color scheme, and overall design to ensure it resonates with Portland's unique business culture and aesthetics.
  4. Content and Messaging Audit: Review your marketing materials, website content, and social media presence for consistency and relevance to Portland's B2B audience.
  5. Customer Journey Mapping: Analyze how Portland-based B2B clients interact with your brand across various touchpoints.
  6. Digital Presence Evaluation: Assess your website's performance, SEO ranking for Portland-specific keywords, and overall online visibility.
  7. Brand Values Alignment: Ensure your brand values align with those important to the Portland business community, such as sustainability and innovation.
  8. Employee Brand Advocacy: Measure how well your employees understand and represent your brand in the local business ecosystem.
Frequency of B2B Brand Audits for Portland Companies:

The frequency of brand audits can vary based on several factors, but here are some guidelines for Portland B2B companies:

  • Comprehensive Audit: Conduct a full-scale brand audit every 2-3 years. Portland's business landscape is evolving rapidly, especially in sectors like technology, sustainability, and creative services, making regular comprehensive audits essential.
  • Mini Audits: Perform smaller, focused audits annually or bi-annually. These can help you stay attuned to shifts in the local market without the resource intensity of a full audit.
  • Continuous Monitoring: Implement ongoing brand health checks quarterly. This could involve tracking key metrics like Net Promoter Score (NPS) or brand sentiment among Portland's B2B community.

It's worth noting that certain events may trigger the need for an off-schedule brand audit:

  • Major changes in the Portland business environment (e.g., new competitors, economic shifts)
  • Significant company milestones (mergers, acquisitions, new product launches)
  • Unexpected crises or reputation management issues

According to a 2023 survey by the Portland Business Alliance, 68% of B2B companies in the area that conducted regular brand audits reported improved market positioning and customer retention rates. This underscores the importance of consistent brand evaluation in Portland's competitive B2B landscape.

By conducting thorough and timely brand audits, Portland B2B companies can ensure their brand remains relevant, competitive, and aligned with the city's unique business culture and values. This proactive approach to brand management can lead to stronger relationships with clients, improved market share, and long-term success in the vibrant Portland business community.

In Portland's vibrant B2B landscape, innovative brand storytelling can be a game-changer for companies looking to differentiate themselves. Here are some cutting-edge approaches that local businesses can leverage:

  1. Embrace Portland's Sustainability Ethos: Showcase your company's commitment to sustainability and eco-friendly practices. Portland is known for its green initiatives, so highlighting your environmental efforts can resonate strongly with local B2B clients.
  2. Leverage Interactive Content: Use Portland's tech-savvy environment to your advantage. Implement interactive brand stories through augmented reality (AR) experiences or virtual reality (VR) tours of your facilities or products.
  3. Collaborate with Local Influencers: Partner with respected Portland business leaders or industry experts to co-create content. This adds credibility and extends your reach within the local B2B community.
  4. Utilize Data Visualization: Portland's tech hub status means businesses here appreciate data-driven approaches. Transform complex data into compelling visual narratives using infographics or interactive dashboards.
  5. Podcast Storytelling: Tap into Portland's thriving podcast scene. Create a branded podcast series featuring discussions with local industry leaders, sharing insights and building thought leadership.
  6. Employee Advocacy: Showcase your team's expertise and Portland connections. Encourage employees to share their professional stories and insights on platforms like LinkedIn, humanizing your brand.
  7. Local Case Studies: Develop in-depth case studies featuring successful collaborations with other Portland businesses. This demonstrates your local impact and understanding of the market.
  8. Video Testimonials: Produce authentic video testimonials from satisfied local clients, showcasing real results and building trust within the Portland business community.
  9. Interactive Workshops: Host virtual or in-person workshops that provide value to potential clients while subtly showcasing your expertise and brand story.
  10. Gamification: Create interactive games or challenges that educate potential clients about your industry or services while engaging them with your brand in a fun, memorable way.

By implementing these innovative storytelling approaches, Portland B2B companies can create more engaging, memorable brand narratives that resonate with their target audience. Remember to tailor these strategies to align with your specific industry and brand values for maximum impact in the local market.

According to a recent study by the Content Marketing Institute, 71% of B2B marketers say that content marketing has become more important to their organization in the last year, highlighting the growing significance of innovative storytelling approaches. Additionally, 80% of B2B marketers use social media content as part of their content marketing strategy, emphasizing the importance of platforms like LinkedIn for employee advocacy and thought leadership in Portland's business ecosystem.