What are some common misconceptions about 360° marketing that Belgian businesses should be aware of?

As 360° marketing continues to gain traction in Belgium, it's crucial for businesses to understand this comprehensive approach accurately. Here are some common misconceptions about 360° marketing that Belgian companies should be aware of: It's only for big businesses with large budgets Many Belgian SMEs mistakenly believe that 360° marketing is exclusively for large corporations. In reality, businesses of all sizes can implement a 360° approach by scaling strategies to fit their resources and goals. Digital channels are all that matter While digital marketing is crucial, especially in tech-savvy Belgium, true 360° marketing integrates both online and offline channels. This includes traditional media like radio, print, and outdoor advertising, which still hold significant value in the Belgian market. It's a one-size-fits-all strategy Each business requires a tailored 360° marketing approach. What works for a Flemish B2B company might not be suitable for a Walloon consumer brand. Customization is key to success in Belgium's diverse market. It's too complex for quick implementation While comprehensive, 360° marketing doesn't need to be overly complicated. Belgian businesses can start with a core set of integrated channels and gradually expand their reach as they grow and learn. ROI is difficult to measure With the right tools and metrics, measuring ROI in 360° marketing is achievable. In fact, a study by the Belgian Association of Marketing (BAM) found that companies using integrated marketing approaches reported 20% higher ROI compared to those using siloed strategies. It requires a complete overhaul of existing marketing efforts 360° marketing can often be built upon existing strategies. Many Belgian businesses successfully integrate new elements into their current marketing mix without starting from scratch. Social media is the cornerstone of 360° marketing While social media is important, it's just one component. In Belgium, where personal relationships are highly valued, face-to-face interactions and community engagement are equally crucial parts of a 360° strategy. It's all about reaching as many people as possible Quality over quantity is key in 360° marketing. For Belgian businesses, targeting the right audience across the right channels is more important than reaching a massive, undifferentiated audience. Once implemented, a 360° strategy doesn't need to change The Belgian market is dynamic, with evolving consumer behaviors and technological advancements. A successful 360° marketing strategy should be flexible and regularly updated to remain effective. It's not necessary for B2B companies B2B companies in Belgium can greatly benefit from 360° marketing. With the country's strong industrial and service sectors, a comprehensive approach can help B2B firms stand out in competitive markets. By understanding and avoiding these misconceptions, Belgian businesses can harness the full potential of 360° marketing to create cohesive, effective campaigns that resonate with their target audience across multiple touchpoints. Remember, successful 360° marketing in Belgium requires a deep understanding of local market dynamics, consumer behavior, and the unique cultural landscape of this diverse country.

How does 360° marketing help create a consistent brand experience across various touchpoints in Belgium?

360° marketing plays a crucial role in creating a consistent brand experience across various touchpoints in Belgium, a country known for its linguistic and cultural diversity. This holistic approach ensures that your brand message resonates effectively with Belgian consumers, regardless of where and how they interact with your business. Here's how 360° marketing helps create a consistent brand experience in Belgium: Integrated Messaging: 360° marketing ensures that your brand's core message remains consistent whether a Belgian consumer encounters it on social media, television, print ads, or in-store displays. This consistency is particularly important in a multilingual country like Belgium, where messaging needs to be coherent in Dutch, French, and sometimes German. Multichannel Presence: By leveraging various marketing channels simultaneously, 360° marketing creates multiple touchpoints for Belgian consumers. This approach is vital in Belgium, where consumers are tech-savvy and use an average of 5.3 connected devices per household (according to a 2023 Statista report). Personalization: 360° marketing utilizes data analytics to personalize experiences across different platforms. In Belgium, where consumer privacy is highly valued, this personalization must be done thoughtfully and in compliance with GDPR regulations. Seamless Online-Offline Integration: Belgium has a high internet penetration rate of 94% (2023 data), making it crucial to create a seamless experience between online and offline touchpoints. 360° marketing strategies ensure that the brand experience is consistent whether a consumer is shopping online or in a physical store in Brussels, Antwerp, or Ghent. Key benefits of 360° marketing for brand consistency in Belgium: Benefit Description Enhanced Brand Recall Consistent messaging across all platforms increases brand recognition in the competitive Belgian market. Increased Trust A uniform brand experience builds trust with Belgian consumers, who value authenticity and transparency. Improved Customer Journey 360° marketing ensures a smooth transition between different touchpoints, enhancing the overall customer experience. Better ROI Consistent branding across all channels leads to more effective campaigns and better return on investment. To illustrate the effectiveness of 360° marketing in Belgium, consider the success of Coolblue, a Dutch-Belgian electronics retailer. Their consistent brand message of excellent customer service is reflected across their website, mobile app, social media, physical stores, and even their delivery vans. This 360° approach has helped Coolblue become one of the most recognized and trusted brands in the Belgian e-commerce landscape. In conclusion, 360° marketing is an essential strategy for creating a consistent brand experience in Belgium's diverse and digitally advanced market. By ensuring that your brand communicates consistently across all touchpoints, you can build stronger connections with Belgian consumers, enhance brand loyalty, and ultimately drive business growth in this unique European market.

How can Belgian companies ensure their 360° marketing efforts are aligned with their overall business objectives?

Aligning 360° marketing efforts with overall business objectives is crucial for Belgian companies to achieve maximum impact and ROI. Here are key strategies to ensure this alignment: Start with a comprehensive business strategy review: Before launching any 360° marketing campaign, Belgian companies should conduct a thorough review of their business objectives, market position, and long-term goals. This provides a solid foundation for aligning marketing efforts. Develop SMART marketing objectives: Create Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) marketing objectives that directly support the company's business goals. For example, if a Belgian company aims to increase market share by 5% in the Flemish region, the marketing objective could be to boost brand awareness by 15% in that area within six months. Implement integrated planning: Ensure that all departments, from sales to product development, are involved in the marketing planning process. This cross-functional approach, common in successful Belgian businesses, helps maintain consistency across all customer touchpoints. Utilize data-driven decision making: Leverage Belgium's advanced digital infrastructure to collect and analyze customer data. According to Statbel, 90% of Belgian enterprises used computers with internet access in 2021. Use this connectivity to gather insights and make informed decisions that align with business objectives. Create a unified brand message: Develop a consistent brand message that reflects the company's values and objectives across all marketing channels. This is particularly important in Belgium's multilingual market, where messages may need to be adapted for Dutch, French, and German-speaking audiences while maintaining core business alignment. Establish KPIs that reflect business goals: Define Key Performance Indicators (KPIs) for marketing efforts that directly correlate with business objectives. For instance, if the business goal is to increase customer retention, track metrics like repeat purchase rate or customer lifetime value. Regular reporting and adjustments: Implement a system for regular reporting and analysis of marketing performance against business objectives. Be prepared to make data-driven adjustments to campaigns to ensure continued alignment. Leverage local market insights: Utilize Belgium's unique market characteristics, such as its position as a European hub and its diverse cultural landscape, to inform marketing strategies that align with both local and international business objectives. Invest in marketing technology: Adopt marketing technology solutions that integrate with the company's existing systems. This enables better tracking of marketing efforts in relation to business outcomes. According to the European Commission, Belgium ranks 5th in the EU on the Integration of Digital Technology dimension, indicating a strong foundation for such implementations. Continuous employee training: Ensure that marketing teams and other relevant employees are continuously trained on the company's business objectives and how their roles contribute to these goals. This is particularly important in Belgium's knowledge-based economy, where upskilling is a key focus. By implementing these strategies, Belgian companies can create a symbiotic relationship between their 360° marketing efforts and overall business objectives, leading to more effective campaigns and improved business performance. Remember, in Belgium's competitive and sophisticated market, this alignment is not just beneficial—it's essential for success.

Top 360° Marketing Agencies in Belgium

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37 providers

All 360° Marketing Firms in Belgium

NYBE
4.7
(11 reviews)
Own your journey, don't let it own you.
Recommended
Award-winner
Dit kun je verwachten Werken veel interne processen nog zoals in de jaren '90? Denk aan Excel als beste vriend en voorraad handmatig beheren. Dan is het misschien tijd om nieuwe wegen in te slaan. We helpen je technologie af te stemmen op de bedrijfsdoelen. Denk aan webshops, websites met integraties en maatwerk software. Daarnaast kun je bij ons terecht om meer klanten te verwelkomen. Het resultaat? Teams werken efficiënter en productiever, met de flexibiliteit om op afstand de voortgang te monitoren.
No work in 360° Marketing
Located in Hasselt, Belgium
From €950 for 360° Marketing
Worked in Others (+16)
Speaks Dutch, Dutch, Belgium (+1)
1-10 members
The Wave
4.9
(9 reviews)
Unleash the power of data.
Recommended
Award-winner
En tant que propriétaire exclusif d'une base de données regroupant plus de 3 800 000 consommateurs qualifiés , avec plus de 100 critères et des touchpoints multiples, nous sommes le leader incontesté du marché. Dès le début, nous avons été pionniers dans la collecte de données en parfaite conformité avec le Règlement Général sur la Protection des Données (RGPD) , offrant ainsi à nos clients une sécurité juridique maximale. Comment pouvons-nous vous être utile ? Nos services de génération de leads. Nous mettons en place des campagnes de génération de leads personnalisées pour attirer des prospects qualifiés et augmenter vos chances de conversion. Nos services de génération de trafic. Nous développons des stratégies pour augmenter le trafic vers votre site web ou vos points de vente physiques, en utilisant des techniques de référencement, de publicité en ligne, de marketing sur les réseaux sociaux, et de mailing. Nos services campagnes drive-to-store . Nous concevons et exécutons des campagnes SMS et Email ciblées pour inciter les consommateurs à se rendre dans vos magasins physiques et à profiter de vos offres spéciales. Nos services de segmentation pour vos envois. Nous explorons & exploitons toutes les sources de données disponibles pour décrypter le comportement de vos clients et prospects sur l’ensemble des touch points afin d'analyser et interpréter vos données pour prendre des décisions marketing plus éclairées et optimiser vos performances. 🌟 2024 - L'arrivée de notre plateforme digitale : Instadata 🌟 Instadata c'est quoi ? Cette plateforme révolutionnaire a été spécialement conçue pour répondre à vos besoins spécifiques en tant qu'agence digitale. Elle vous offre la possibilité de créer vos segmentations personnalisées et de générer des audiences sur mesure en seulement quelques clics. Grâce à Instadata, vous pouvez facilement déployer vos campagnes à travers divers canaux de communication tels que META, Google, SMS, e-mailing,... tout en accédant aux analyses détaillées des performances. Vous aurez donc accès à notre base de données ainsi qu'à celles de nos partenaires, comme Bpost, facilitant la mise en œuvre de vos campagnes omnicanales. Cette introduction ne fait qu'effleurer les vastes possibilités offertes par notre plateforme ; N'attendez plus et contactez-nous dès maintenant ! Ce qui est compris dans nos services : ✔️ Analyse de vos besoins en génération de leads et en trafic, afin de développer des stratégies sur mesure qui répondent à vos objectifs commerciaux. ✔️ Analyse des résultats , avec des rapports réguliers pour évaluer la performance de vos campagnes et apporter des ajustements si nécessaire. 📩 Alors, si vous recherchez une agence spécialisée en marketing de données et génération de leads, ne cherchez plus ! Contactez THE WAVE dès maintenant pour une consultation GRATUITE et sans engagement.
No work in 360° Marketing
Located in Watermael-Boitsfort, Belgium
From €1000 for 360° Marketing
Worked in E-commerce (+11)
Speaks French, Dutch (+2)
11-50 members
Flon.be
5
(1 review)
Let us boost your business to another level! 📈
Recommended
Award-winner
Aan de hand van krachtige funnels en sterk uitgewerkte tactieken genereren wij voor jouw bedrijf meer warme klanten . We zorgen ervoor dat deze warme klanten op de juiste manier benaderd worden, zodat jij meer afspraken én kwalitatieve klanten krijgt.
No work in 360° Marketing
Located in Zwevegem, Belgium
From €1000 for 360° Marketing
Worked in Non-profit (+3)
Speaks English, Dutch, Belgium (+1)
1-10 members
Corbier Consulting
5
(6 reviews)
Votre succès est notre objectif, Votre stratégie est notre expertise.
Recommended
Corbier Consulting est un cabinet de conseil en marketing de premier plan basé à Liège, spécialisé dans l’élaboration et le développement de stratégies marketing. Depuis notre fondation, nous nous sommes forgé une réputation solide en tant que conseillers marketing de confiance pour les entreprises de moyennes et grandes tailles. Grâce à notre approche stratégique et à notre capacité à obtenir de forts résultats, nous comprenons les défis complexes auxquels sont confrontées les entreprises dans un environnement commercial en constante évolution. C’est pourquoi nous nous efforçons de fournir des solutions marketing innovantes et adaptées aux besoins spécifiques de chaque client. Nous croyons en une approche pragmatique, axée sur les résultats et orientée vers la réussite des projets de nos clients.
No work in 360° Marketing
Located in Liège, Belgium
From €500 for 360° Marketing
Worked in Others (+2)
Speaks English, French
1-10 members
Ambr
5
(11 reviews)
Agence créative en évolution permanente, animée par les interactions humaines et digitales.
Recommended
Award-winner
Bureau de création, studio de design, laboratoire d’idées, notre équipe compacte de créatifs multi-spécialistes est située en plein coeur de Bruxelles. Lieu où design graphique, expériences digitales uniques, et animation ne font qu’un.
No work in 360° Marketing
Located in Ixelles, Belgium
From €1000 for 360° Marketing
Worked in Telecommunications (+15)
Speaks French, English
1-10 members
STRAREX - Strategic Marketing Agency
4.9
(10 reviews)
Don't just target your market be part of it!
Recommended
Award-winner
STRAREX is your full-service strategic marketing agency. Together with you, we develop the most optimal marketing strategy for your organization towards sustainable growth and reliability. We build more than a beautiful website or graphics, but strategic marketing that is measurable and one that really works. No nonsense, straight to it. Let’s grow your business. See what’s beyond limits for your marketing. Strategy - Structured marketing plans based on strong data and detailed market research Work proactively and structurally on your ambitious goals by means of a strategic marketing plan A thorough marketing plan will lead to measurable results, allowing you to focus on the core of your business Digital - More than a beautiful website, but a full-fledged digital marketing plan that is measurable and one that truly works. Our digital marketing strategy translates the long-term objectives from your strategic plan into a concrete digital approach that makes your company grow: Targeted campaigns tailored to the target groups relevant to you that lead to measurable results. Get to know your customers better and reach them with the right message on the channels most relevant to them. Creative - (Re)Branding - The human side of business, bringing your brand to life with aesthetics that make sense. Artistry meets Strategy: visualize your business with modern & relevant aesthetics for your market & customers, while staying true to your core business & brand. With a dedicated team of experts experienced in a wide range of design, working with both small to large businesses, we develop brands that connect you to your audience. logo designs | brand positioning | storytelling | content branding | photography | styling | digital & print design ... Why STRAREX? Personal contact with close follow-ups and updates Focus on total care throughout the journey Measurable results and a clear ROI factor A clear structure in your tactical marketing Transparent pricing
No work in 360° Marketing
Located in Antwerp, Belgium
From €1000 for 360° Marketing
Worked in Household Products (+15)
Speaks English, Dutch (+3)
11-50 members
Ballonteam Lips
(0 review)
Marketing die hoge toppen scheert
Marketing die hoge toppen scheert aan de hand van publiciteit op een luchtballon. Bij ons kan u terecht voor zowel gewone ballonnen als speciale vormen. Voor publicitaire vaarten en vaarten met uw stakeholders. Kortom, geneer tevreden stakeholders met unieke publiciteit.
No work in 360° Marketing
Located in Ledegem, Belgium
From €20000 for 360° Marketing
Worked in Construction (+2)
Speaks English, Dutch, Belgium (+2)
1-10 members
MENTALL BV
4.8
(5 reviews)
Consider it done.
Recommended
MENTALL, een merk-waardige creative studio met grote ambities en een knowhow die veel meer omvat dan coole designs & witty taglines. Als full service creative studio helpen we onze klanten hun concurrenten een stap voor te blijven met creatieve en relevante marketingoplossingen.
No work in 360° Marketing
Located in Hasselt, Belgium
From €1000 for 360° Marketing
Worked in Technology Hardware & Equipment (+15)
Speaks Dutch, Dutch, Belgium (+1)
1-10 members
oona.agency
4.5
(3 reviews)
Benelux community-first communications agency
Recommended
Award-winner
We turn brand into community heroes. At oona, we believe that the hero brands of today are the ones that are relevant within their communities, through their purpose, what they offer and the stories they share. In order for brands to really matter, they have to connect with the cultural voices that have the biggest impact on their communities. These are the very people & partners who can shape your business's future, yet they're often the hardest ones to catch. oona is a community-first communications agency, adopting a radically different approach towards storytelling. We deliberately invest in a culturally diverse talent pool with an inclusive attitude. For almost 20 years, we have been thought leaders in the Benelux. Based in Belgium and the Netherlands, we are a Benelux partner with a global mindset.
No work in 360° Marketing
Located in Antwerp, Belgium (+3)
From €1000 for 360° Marketing
Worked in Household Products (+9)
Speaks English, Dutch (+3)
51-200 members
The Parlor
5
(2 reviews)
Crafting Ideas that Spark Conversation
We're a Persuasive Communication Agency, passionate about crafting ideas that spark conversation, by making impact with creative advertising concepts, captivating videos and striking digital campaigns. Your companies reputation is driven on more than just performance and profit. Being a leader in today’s market often requires taking bold action on the tough issues you face in society. But you shouldn’t go it alone. The Parlor assembles top talent in branding and marketing to help brands break down issues, understand new audiences and make impacts that matter, by putting purpose into practice. Engage your audience with a customised persuasive communication strategy.
No work in 360° Marketing
Located in Antwerp, Belgium
From €1000 for 360° Marketing
Worked in Government & Administration (+10)
Speaks English, Dutch (+2)
1-10 members
Koho Collective
5
(2 reviews)
Better results. Less effort.
De HubSpot Gold Partner die van jouw website & marketing benadering een echte sales motor maakt. HubSpot websites, integraties & marketing ondersteuning.
No work in 360° Marketing
Located in Antwerp, Belgium
From €1000 for 360° Marketing
Exploring multiple industries
Speaks English, Dutch, Belgium
1-10 members
yondr
(0 review)
Award-winner
Yondr delivers experiential content. We are an immersive media agency dedicated to creating branding, video and virtual reality that captures viewers with stunning stories for maximum impact. Fusing top-tier artistry with strong narratives, yondr crafts memorable experiences like no other. Stories and technology do not have to be complicated or difficult. And neither do we. Yondr is just a team of hardworking people who like to do extraordinary things for our clients with cutting-edge technology and dazzling artistry. Yondr has been assisting internationally-recognized brands with immersive media productions since 2010. Our expertise covers digital campaigns (branding, websites) as well as installations on location (exhibition booths, projection mapping, 180° & 360° dome experiences). Since entering the virtual reality market in 2014, yondr and team have participated in creating, developing, and delivering more than 100 immersive media projects. With all the skills necessary from writing to deployment, yondr can take on the entire production chain in-house.
No work in 360° Marketing
Located in Beveren, Belgium (+2)
From €1000 for 360° Marketing
Worked in Others (+14)
Speaks Dutch, Dutch, Belgium (+2)
11-50 members
OANNA
(0 review)
Au plus haut des yeux !
Plus vous aimez votre image, plus vous attirez de clients ! Notre objectif : vous offrir une communication dont vous serez fier et qui vous donnera envie de soulever des montagnes. Notre philosophie : satisfait ou… satisfait ! Notre équipe travaille jusqu’à ce que : - vous ayez envie de montrer votre nouveau site à tout le monde - vos commerciaux aient envie de sortir leur carte de visite - vos collaborateurs aient envie de parler de votre entreprise Ensemble, nous élaborons la meilleure stratégie pour votre business, réunissant créativité, pertinence et qualité. Votre succès ne s'improvise pas ! La jungle de la communication c’est notre passion et OANNA vous guide jusqu’à la canopée !
No work in 360° Marketing
Located in Nandrin, Belgium
From €500 for 360° Marketing
Exploring multiple industries
Speaks French, English
1-10 members
UTD
(0 review)
Who we are: The team of like-minded people focused on your brand growth.
UTD has experts in eCommerce, design, development, marketing, growth optimization, and customer experience. We link together creativity, technology, commerce, and the psychology of user behavior. In the eСommerce marketplace, we’ve made Shopify’s technology our first choice. UTD Agency has been successfully working with Shopify since 2014 and we have been reliable partners ever since. UTD Agency develops Shopify Shops / Stores, Shopify APPs, and Shopify Themes for Shopify Marketplaces and our clients. Our experts closely follow all Shopify updates and actively participate in their research, testing, and implementation. As our partner, you get as much as possible involved in all the processes if you wish. You will become more successful because we will conduct all the necessary research and develop individual and most importantly realistic goals and steps to develop your brand. We are the ones who will strengthen your brand, as well as work on its attractiveness, and recognition. Grow with us We are full partners of our clients . We grow with you and we are more interested than anyone else in your business growth because your success is our job Our clients have been working with us for many years. And for us, this is the main index of our success. Our Mission is CONSTANT SEARCH FOR THE BEST SOLUTIONS We provide premium-class services to surpass all your expectations. We are experts in eCommerce, ready to work with you to bring your brand to a new level. Your project will be in safe hands. Let your business stand out. Our core values Result-driven approach Your growth is our passion. Whatever challenges you face, we will solve them. Our team accepts the most difficult challenges and never gives up, because the more difficult the task is, the sweeter the victory tastes. We will provide you with real and measurable results. You will never lose your customers again. Commitment to customers Providing a great customer experience is a top priority for us. We help you build relationships with your audience by implementing innovative eCommerce solutions that seamlessly integrate into the whole shopping experience. We stand by cultivating unique identities behind brands to create a positive experience for your customers. Comprehensive integration of innovations Our innovative approach drives us to create the highest quality products that keep your customers coming back for an unforgettable shopping experience. We help you understand your audience. We create the best solutions for our customers We continually discover and implement new exciting technologies in our projects, and moreover, we are the creators beyond the new technologies. Our technical team, led by visionary managers, is committed to providing your customers with a positive shopping experience. Let’s work together to create amazing products that deliver results. https://utdweb.team/
No work in 360° Marketing
Located in Antwerp, Belgium
From €1000 for 360° Marketing
Exploring multiple industries
Speaks English, Dutch (+2)
11-50 members
karma.agency
(0 review)
From Good to Better
Brand new Brussels-based creative agency. From Good To Better, for people & planet. Watch this space
No work in 360° Marketing
Located in Etterbeek, Belgium
From €1000 for 360° Marketing
Exploring multiple industries
Speaks English, French
1-10 members
Creative Jim
(0 review)
Creative Jim est une jeune entreprise, accompagnatrice digitale spécialisée dans la création, la communication et le digital marketing. Notre jeunesse fait la force de notre créativité, à la fois corporate et décalée, nos réalisations arrivent à capter l'attention des cibles afin d'augmenter les chances de convertion. Nous réalisons vos créations graphiques. Mettons en place vos stratégies marketing ou mettons sur pieds et suivons l'ensemble de votre campagne digitale.
No work in 360° Marketing
Located in Courcelles, Belgium
From €1000 for 360° Marketing
Exploring multiple industries
Speaks French, Dutch, Belgium (+1)
1-10 members
360 Marketing
(0 review)
Digital marketing agency
360 Marketing is een digital marketing agency gespecialiseerd in zoekmachine-optimalisatie, online adverteren, social media, conversie-optimalisatie, content marketing en meer. Wij focussen steeds op meetbare resultaten: meer online visibiliteit, bezoekers, leads en/of sales. Content die online gevonden wordt, social media die uw merk echt versterken, advertenties die perfect afgestemd zijn op het doelpubliek, performante websites en webshops die conversies opleveren en snel werken,... In onze portfolio hebben we zowel KMO's als grote internationale bedrijven in diverse sectoren, zowel B2B als B2C.
No work in 360° Marketing
Located in Sint-Niklaas, Belgium
From €1000 for 360° Marketing
Exploring multiple industries
Speaks English, Dutch, Belgium (+1)
1-10 members
LeadGen Consulting
(0 review)
LeadGen Consulting est une agence de marketing digital basée dans la région de Charleroi. Nous accompagnons les entreprises dans la création et le développement de leur stratégie de marketing digital. Notre but : augmenter vos résultats avec des stratégies adaptées à votre entreprise et à vos besoins. Notre expertise : Création de site internet vitrine et e-commerce Création de tunnels de vente Acquisition de trafic payant : Google Ads/ Facebook Ads Emailing Comment est ce que nous fonctionnons? C'est très simple. Nous commençons par un premier rendez-vous pour découvrir vos ambitions, les problèmes que vous rencontrez et vos besoins qui en découlent. Nous faisons un point ensemble sur votre situation actuelle, vos objectifs et les ressources dont vous disposez pour développer votre stratégie de marketing digital. Une fois ce travail fait et si il fait sens que nous collaborions ensemble, nous vous remettons une offre de prix en fonction des services nécessaires. Dès que l'offre est acceptée et que nous avons en notre possessions toutes les ressources nécessaires au bon déroulement du projet, nous nous mettons au travail ! Besoin de développer davantage votre entreprise sur le web mais vous rencontrez des difficultés pour la création et la mise en place de votre stratégie de marketing digital? Vous êtes conscient que vous avez besoin de plus de visibilité sur le web mais vous ne savez pas par où commencer? Discutons en ensemble rapidement pour débloquer votre situation => https://bit.ly/discutons-en ou par téléphone au +32 472 49 22 34.
No work in 360° Marketing
Located in Thuin, Belgium
From €1000 for 360° Marketing
Exploring multiple industries
Speaks French, English
1-10 members
MAF Media
(0 review)
MAF Media MAF Media, voluit geschreven Media Advertising Freak . F reak ( de ; m,v ; meervoud: freaks ) fanaat, enthousiasteling; iemand die abnormaal is, een beetje vreemd en daardoor anders denkt dan de rest ofwel maf . Precies die kwaliteit wil ik onderlijnen. In de wereld van marketing is het van groot belang om “ out-of-the-box ” te denken. Anders – meer – beter zijn dan uw concurrenten maakt dat u gezien en succesvol kan worden. Wilt u samen met mij anders worden dan uw concurrenten? Let’s drink a coffee! Online marketing Zoekt u meer visibiliteit, meer bezoekers, meer omzet, meer mensen in uw fysieke winkel? Perfect! “Dan kunnen we klappen”! Online marketing is laagdrempeliger om dan het offline media verhaal. Met een beperkt budget is het mogelijk om online campagnes te voeren. En het mooiste van alles is dat in tegenstelling tot offlien media. online alles meetbaar is. Zo kun je tijdens de campagne al optimalisaties uitvoeren waardoor ROI alleen maar hoger wordt. Webdevelopment Nog geen website, of is de huidige site aan vernieuwing nodig? Laten we samen eens kijken naar de behoeftes van uw bedrijf. Op die manier kunnen we een website of webshop ontwikkelen die aansluit op uw noden en budget. 360 marketing U wilt “full monty” gaan? Voor de grootst mogelijke visibiliteit van uw campagne is het belangrijk om gedurende een periode overal gezien en gehoord te worden. Door gebruik te maken van de verschillende kanalen waar uw doelgroep zich bevindt, zal er een campagne gerealiseerd worden waar niemand meer naast kan kijken. Radio, tv, gedrukte advertenties, nieuwsbrieven, online banners, social media en search ads we zullen niet huiveren ze in te zetten en door te gaan tot ons doel bereikt is. Dat is 360 marketing
No work in 360° Marketing
Located in Nazareth, Belgium
From €1000 for 360° Marketing
Worked inReal Estate
Speaks English, Dutch (+1)
1-10 members
G&G Digital Solutions
4.5
(3 reviews)
Connecter, engager, transformer : Votre succès digital commence ici.
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Transformez votre vision en succès Chez G&G Digital Solutions, nous comprenons que chaque entreprise est unique. C'est pourquoi nous vous proposons des stratégies digitales sur-mesure, parfaitement alignées avec vos objectifs d'affaires, qu'il s'agisse de lancer des campagnes payantes impactantes sur Google et les réseaux sociaux, ou d'optimiser votre présence en ligne. Pourquoi choisir G&G Digital Solutions ? Parce que nous ne sommes pas juste une agence de marketing digital. Nous sommes votre partenaire de croissance, dédié à générer des résultats tangibles pour votre entreprise. Que vous soyez une association, une administration publique, une PME ou un indépendant , notre approche personnalisée et notre écoute active nous permettent de comprendre vos besoins spécifiques et de transformer vos défis en opportunités. Notre Pack 360° Devenir votre partenaire numéro 1 pour tous vos projets numériques. De la conception de sites web à l'optimisation pour les moteurs de recherche, de la définition de votre stratégie numérique à sa mise en œuvre opérationnelle. Notre souhait le plus cher est de devenir votre partenaire privilégié, et non un simple exécutant. Du conseil à la mise en œuvre, le succès de vos campagnes est le nôtre, et nous sommes là pour vous accompagner à chaque étape. Pour atteindre vos objectifs, il ne suffit pas d'avoir une belle campagne si votre site ne répond pas aux attentes de ses utilisateurs. Il est également inutile de collecter des leads si votre automatisation marketing n'est pas bien pensée et si vous n'avez pas mis en place un flux pour les traiter. C'est donc tout le processus de décision qu'il faut prendre en compte. Revoyez et reformulez votre stratégie, vos objectifs et mettez-les en adéquation avec vos actions et vos ressources humaines et budgétaires. C'est l'ensemble des maillons de la chaîne que nous examinerons avec vous pour assurer votre réussite. C'est l'ensemble de ces étapes que nous vous proposons avec le PACK 360°. Voyez-le plutôt comme un partenariat dans lequel vos objectifs commerciaux deviennent les nôtres. En bref, VOTRE SUCCÈS EST NOTRE SUCCÈS (et c'est vrai !). Nos Services Exclusifs : Campagnes Payantes Multicanal : Du Search au Display, en passant par les Video Ads sur YouTube et les campagnes sur META, Instagram, TikTok, Snapchat, LinkedIn, jusqu'au Programmatic/RTB, nous maîtrisons l'art de toucher votre audience cible avec précision et créativité. Analyse et Insights Google Analytics : Nous plongeons dans vos données pour vous fournir des insights précieux, vous permettant d'ajuster vos stratégies en temps réel et de maximiser votre ROI. Optimisation SEO : Avec l'accès aux outils les plus avancés, notre expert SEO travaille sur tous les fronts, du back-end au front-end, pour assurer votre positionnement optimal sur les moteurs de recherche. Conception Web : Nos sites vitrines et landing pages sont conçus pour offrir une expérience utilisateur inégalée, renforçant ainsi l'engagement de vos visiteurs et la conversion. Stratégie Digitale Intégrée : En étroite collaboration avec votre équipe, nous développons une stratégie digitale qui s'intègre parfaitement à votre communication globale, propulsant votre entreprise vers de nouveaux sommets.
1 work in 360° Marketing
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From €1000 for 360° Marketing
Worked in Others (+3)
Speaks French, Dutch, Belgium (+2)
1-10 members

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Insight from Our Local Expert: Navigating the 360° Marketing Landscape in Belgium

Celebrated Achievements in Belgian Marketing

Belgium's marketing firms are not only known for their comprehensive service offerings but also for the accolades they've garnered. Local providers have frequently been applauded at various industry award ceremonies, highlighting their creativity and effectiveness in delivering exceptional marketing campaigns. These recognitions showcase the high standards and innovative approaches of Belgian marketing agencies.

Notable Client Collaborations

Many Belgian agencies have a robust portfolio of clients ranging from burgeoning startups to established multinational corporations. These collaborations often result in groundbreaking campaigns that span multiple marketing channels, ensuring cohesive branding and messaging that resonates across diverse audience segments. Whether it's launching a new product globally or revitalizing a local brand, Belgian agencies have demonstrated their prowess time and again.

Budget Considerations for 360° Marketing

When venturing into 360° marketing in Belgium, understanding budget allocation is essential. Costs can vary widely depending on the scope and scale of the project. For small to medium-sized businesses, initiating a comprehensive marketing campaign might range from €20,000 to €100,000. This investment typically covers digital marketing, traditional advertising, and novel experimental marketing tactics tailored to specific market needs.

Here are some points to consider when budgeting for a 360° marketing campaign:

Define Your Objectives: Clear goals will help streamline the budget by focusing on necessary channels and strategies.
Scope of Services: A full-service agency might seem more expensive upfront but can offer value through integrated services that ensure consistency across all channels.
Agency Expertise: Opt for agencies that have a proven track record with similar brands or industries to maximize returns on your investment.

Strategically Choose Your Marketing Partner

Selecting the right agency is crucial in a 360° marketing venture. Consider reviewing past campaigns and client testimonials, as these can provide insights into an agency’s creative and strategic capabilities. With 69 documented works, Belgian marketing agencies not only demonstrate extensive experience but also a capacity to innovate and adapt to the dynamic marketing landscape.

Belgium offers a fertile ground for brands looking to expand their reach or deepen customer engagement through comprehensive 360° marketing strategies. With their award-winning campaigns and a track record of successful collaborations, Belgian agencies are equipped to take your brand to new heights. Don't hesitate to delve into the possibilities with a trusted Belgian agency to leverage a full spectrum of marketing expertise.

Written by Ines Gillet | Sortlist Expert in BelgiumLast updated on the 07-10-2024

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Frequently Asked Questions.

As 360° marketing continues to gain traction in Belgium, it's crucial for businesses to understand this comprehensive approach accurately. Here are some common misconceptions about 360° marketing that Belgian companies should be aware of:

It's only for big businesses with large budgets
Many Belgian SMEs mistakenly believe that 360° marketing is exclusively for large corporations. In reality, businesses of all sizes can implement a 360° approach by scaling strategies to fit their resources and goals.
Digital channels are all that matter
While digital marketing is crucial, especially in tech-savvy Belgium, true 360° marketing integrates both online and offline channels. This includes traditional media like radio, print, and outdoor advertising, which still hold significant value in the Belgian market.
It's a one-size-fits-all strategy
Each business requires a tailored 360° marketing approach. What works for a Flemish B2B company might not be suitable for a Walloon consumer brand. Customization is key to success in Belgium's diverse market.
It's too complex for quick implementation
While comprehensive, 360° marketing doesn't need to be overly complicated. Belgian businesses can start with a core set of integrated channels and gradually expand their reach as they grow and learn.
ROI is difficult to measure
With the right tools and metrics, measuring ROI in 360° marketing is achievable. In fact, a study by the Belgian Association of Marketing (BAM) found that companies using integrated marketing approaches reported 20% higher ROI compared to those using siloed strategies.
It requires a complete overhaul of existing marketing efforts
360° marketing can often be built upon existing strategies. Many Belgian businesses successfully integrate new elements into their current marketing mix without starting from scratch.
Social media is the cornerstone of 360° marketing
While social media is important, it's just one component. In Belgium, where personal relationships are highly valued, face-to-face interactions and community engagement are equally crucial parts of a 360° strategy.
It's all about reaching as many people as possible
Quality over quantity is key in 360° marketing. For Belgian businesses, targeting the right audience across the right channels is more important than reaching a massive, undifferentiated audience.
Once implemented, a 360° strategy doesn't need to change
The Belgian market is dynamic, with evolving consumer behaviors and technological advancements. A successful 360° marketing strategy should be flexible and regularly updated to remain effective.
It's not necessary for B2B companies
B2B companies in Belgium can greatly benefit from 360° marketing. With the country's strong industrial and service sectors, a comprehensive approach can help B2B firms stand out in competitive markets.

By understanding and avoiding these misconceptions, Belgian businesses can harness the full potential of 360° marketing to create cohesive, effective campaigns that resonate with their target audience across multiple touchpoints. Remember, successful 360° marketing in Belgium requires a deep understanding of local market dynamics, consumer behavior, and the unique cultural landscape of this diverse country.

360° marketing plays a crucial role in creating a consistent brand experience across various touchpoints in Belgium, a country known for its linguistic and cultural diversity. This holistic approach ensures that your brand message resonates effectively with Belgian consumers, regardless of where and how they interact with your business.

Here's how 360° marketing helps create a consistent brand experience in Belgium:

Integrated Messaging: 360° marketing ensures that your brand's core message remains consistent whether a Belgian consumer encounters it on social media, television, print ads, or in-store displays. This consistency is particularly important in a multilingual country like Belgium, where messaging needs to be coherent in Dutch, French, and sometimes German.
Multichannel Presence: By leveraging various marketing channels simultaneously, 360° marketing creates multiple touchpoints for Belgian consumers. This approach is vital in Belgium, where consumers are tech-savvy and use an average of 5.3 connected devices per household (according to a 2023 Statista report).
Personalization: 360° marketing utilizes data analytics to personalize experiences across different platforms. In Belgium, where consumer privacy is highly valued, this personalization must be done thoughtfully and in compliance with GDPR regulations.
Seamless Online-Offline Integration: Belgium has a high internet penetration rate of 94% (2023 data), making it crucial to create a seamless experience between online and offline touchpoints. 360° marketing strategies ensure that the brand experience is consistent whether a consumer is shopping online or in a physical store in Brussels, Antwerp, or Ghent.

Key benefits of 360° marketing for brand consistency in Belgium:

Benefit	Description
Enhanced Brand Recall	Consistent messaging across all platforms increases brand recognition in the competitive Belgian market.
Increased Trust	A uniform brand experience builds trust with Belgian consumers, who value authenticity and transparency.
Improved Customer Journey	360° marketing ensures a smooth transition between different touchpoints, enhancing the overall customer experience.
Better ROI	Consistent branding across all channels leads to more effective campaigns and better return on investment.

To illustrate the effectiveness of 360° marketing in Belgium, consider the success of Coolblue, a Dutch-Belgian electronics retailer. Their consistent brand message of excellent customer service is reflected across their website, mobile app, social media, physical stores, and even their delivery vans. This 360° approach has helped Coolblue become one of the most recognized and trusted brands in the Belgian e-commerce landscape.

In conclusion, 360° marketing is an essential strategy for creating a consistent brand experience in Belgium's diverse and digitally advanced market. By ensuring that your brand communicates consistently across all touchpoints, you can build stronger connections with Belgian consumers, enhance brand loyalty, and ultimately drive business growth in this unique European market.

Aligning 360° marketing efforts with overall business objectives is crucial for Belgian companies to achieve maximum impact and ROI. Here are key strategies to ensure this alignment:

Start with a comprehensive business strategy review: Before launching any 360° marketing campaign, Belgian companies should conduct a thorough review of their business objectives, market position, and long-term goals. This provides a solid foundation for aligning marketing efforts.
Develop SMART marketing objectives: Create Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) marketing objectives that directly support the company's business goals. For example, if a Belgian company aims to increase market share by 5% in the Flemish region, the marketing objective could be to boost brand awareness by 15% in that area within six months.
Implement integrated planning: Ensure that all departments, from sales to product development, are involved in the marketing planning process. This cross-functional approach, common in successful Belgian businesses, helps maintain consistency across all customer touchpoints.
Utilize data-driven decision making: Leverage Belgium's advanced digital infrastructure to collect and analyze customer data. According to Statbel, 90% of Belgian enterprises used computers with internet access in 2021. Use this connectivity to gather insights and make informed decisions that align with business objectives.
Create a unified brand message: Develop a consistent brand message that reflects the company's values and objectives across all marketing channels. This is particularly important in Belgium's multilingual market, where messages may need to be adapted for Dutch, French, and German-speaking audiences while maintaining core business alignment.
Establish KPIs that reflect business goals: Define Key Performance Indicators (KPIs) for marketing efforts that directly correlate with business objectives. For instance, if the business goal is to increase customer retention, track metrics like repeat purchase rate or customer lifetime value.
Regular reporting and adjustments: Implement a system for regular reporting and analysis of marketing performance against business objectives. Be prepared to make data-driven adjustments to campaigns to ensure continued alignment.
Leverage local market insights: Utilize Belgium's unique market characteristics, such as its position as a European hub and its diverse cultural landscape, to inform marketing strategies that align with both local and international business objectives.
Invest in marketing technology: Adopt marketing technology solutions that integrate with the company's existing systems. This enables better tracking of marketing efforts in relation to business outcomes. According to the European Commission, Belgium ranks 5th in the EU on the Integration of Digital Technology dimension, indicating a strong foundation for such implementations.
Continuous employee training: Ensure that marketing teams and other relevant employees are continuously trained on the company's business objectives and how their roles contribute to these goals. This is particularly important in Belgium's knowledge-based economy, where upskilling is a key focus.

By implementing these strategies, Belgian companies can create a symbiotic relationship between their 360° marketing efforts and overall business objectives, leading to more effective campaigns and improved business performance. Remember, in Belgium's competitive and sophisticated market, this alignment is not just beneficial—it's essential for success.