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A media agency is responsible for media in general, media channels and marketing services that are used to increase brand awareness, and visibility online and offline.
How? They combine experts in media planning and advertising to run and analyse advertising campaigns based on different media outlets both online and traditional.
Media agencies advise clients on what tactics to use and how when it comes to media planning, media buying, advertising campaigns, social media campaigns, public relations, etc.
Digital media agencies usually specialize in media planning and digital marketing services. They will focus on managing social media accounts, and running digital marketing campaigns for media networks.
Media planners work with media buyers and the client to conduct a strategy to increase the success of the project and give expert advice on where to spend your money.
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