The 10 Best Radio Advertising Agencies in New Zealand - 2025 Reviews
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Top Radio Advertising Agencies in New Zealand

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AdvertisingRadio AdvertisingNew Zealand
19 agencies
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All Radio Advertising Consultants in New Zealand

  • Adcelerate LTD Digital Marketing Agency NZ

    (0 review)

    Digital marketing agency based in NZ. Create awareness, generate leads, increase sales & grow your business!

    Adcelerate is a Digital Marketing Agency based in Auckland. We are experts when it comes to online advertising in New Zealand. We have a team of skilled Google™ certified individuals with an in-depth understanding of local markets & buyer behaviour. 100% New Zealand based team delivering results that matter. If you are looking for a partner you can trust to help take your business to the next level – Get in touch today. PREMIER GOOGLE PARTNER COMPANY We are a Premier Google Partner Company. Your online advertising campaigns are built by Google certified strategists experienced in search, display & mobile advertising. CONSTANT OPTIMISATION Dedicated account management and ongoing optimisation to fine-tune your online advertising campaign to maximise results. RETURN ON INVESTMENT Your success is our success. To maximise your ROI, we believe that expert knowledge of local markets and consumer behaviour is essential. Our strategists are based locally. We know your market. OUR SERVICES SEARCH ENGINE MARKETING Google AdWords online advertising that will promote your business on the first page of the Google search results. WEB DEVELOPMENT Website design, development & hosting. From single page Landing Pages to complex e-commerce websites. SOCIAL MEDIA MARKETING Put your brand in front of a highly targeted audience based on specific interests. Be seen! Be connected! SEARCH ENGINE OPTIMISATION Optimise your website to show on the first page of the organic search results. REMARKETING Advertise back to people who have previously visited your website. Increase brand awareness and drive conversions.
    Looking for work in Radio Advertising
    Located in Auckland, New Zealand
    From €1,000 for Radio Advertising
    Works in multiple industries
    Speaks English
    1-10 members

  • Augusto Group

    (0 review)

    Thinkers & Makers

    Hello! Augusto is a hybrid creative and production agency that brings the thinking and the making together to offer our clients everything from concept to creation. Our holistic and collaborative approach strips out any unnecessary layers so we can be more efficient and agile in today’s fast-paced world. From behind our roller doors, we’ve dreamt up and produced global advertising campaigns, VR experiences, brand identities, on-demand channels and Internet breakers. And our entertainment slate has developed real-life docos, comedies and feature films. Drop by sometime, we’re unusually nice to strangers.
    Looking for work in Radio Advertising
    Located in Auckland, New Zealand
    From €1,000 for Radio Advertising
    Works in multiple industries
    Speaks English
    1-10 members

  • Max Marketing NZ

    (0 review)

    We help businesses to become better with smart ideas and efficient processes that save businesses $$ and get results

    Max Marketing is a collective of New Zealand-based freelance marketers and communications specialists that operate together on client projects. We aim to deliver the anti-advertising agency model where key personnel operate inside the client’s business wherever possible to ensure that there is a results-focused approach to achieving business success, using the Max Marketing toolbox. Our philosophy centres on the use of insight to target and understand customers, to then plan and deliver a programme of activity that will engage them to take action. Clients can chose a complete programme or start with one specific problem area – such as customer acquisition, pricing and profitability, product development and launching or sales boosters. Activities include research, strategic planning, acquisition or tactical implementation. We partner with other organisations to be able to provide the highest level of service for all customers, choosing innovative and cost effective solutions. Our focus is to provide our customers with the most intelligent and effective marketing solutions available for their business and offer the highest level of customer service and support to ensure we help you reach your goals.
    Looking for work in Radio Advertising
    Located in Auckland, New Zealand
    From €1,000 for Radio Advertising
    Works in multiple industries
    Speaks English
    1-10 members

  • DDB Group Aotearoa NZ

    (0 review)

    Our business is to grow yours.

    Creativity is the most powerful force in business. Bill Bernbach At DDB Group Aotearoa NZ, we create influence for our clients by developing bold creative ideas that compel people to think, feel and do. This belief, combined with a genuine desire to drive tangible growth for our clients', has seen DDB Group Aotearoa NZ ranked Aotearoa's #1 creative and effective agency over the last 10 years. Recent recognition includes #1 Best Ads, #1 Cannes and D&AD NZ agency, Spikes Asia NZ Agency of the Year and Effies Agency of the Year. DDB Group Aotearoa NZ is comprised of DDB (brand strategy, comms and creative); TRACK (customer, CRM, data); Tribal (digital, social, mobile); Interbrand (strategy and design) and Mango (PR, experiential, influencer).
    Looking for work in Radio Advertising
    Located in Auckland, New Zealand
    From €1,000 for Radio Advertising
    Works in multiple industries
    Speaks English
    1-10 members

  • Sprocket Digital

    (0 review)

    Helping Businesses Succeed via Data-Driven Digital Marketing

    Sprocket Digital is an innovative team of digital marketing experts, based in Auckland. We generate growth for businesses with complete marketing solutions.
    Looking for work in Radio Advertising
    Located in Auckland, New Zealand
    From €1,000 for Radio Advertising
    Works in multiple industries
    Speaks English
    1-10 members

  • Independent Media New Zealand

    (0 review)

    Specialising in all things media from traditional to new aged platforms

    We provide fantastic rates across all media platforms. From traditional media platforms such as Television, Newspapers, Magazines, Outdoor, and Radio, to new age platforms including Search, Social, Online and Programmatic media.
    Looking for work in Radio Advertising
    Located in Auckland, New Zealand
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Undertow Media

    (0 review)

    A PR & social media agency with all the connections, delivering clever campaigns and driving ROI for your brand.

    An ‘undertow’ is a strong pull in a different direction. To create it you must first know the way the flow runs, then forge a surprising new route. This is the way Undertow Media conducts its day-to-day business. While this is true and makes sense of our name, we know even one-man bands with no clients can say clever things. You’re here because you want to know we’re credible. While somewhat ironically we don’t like tooting our own horn, as a quick summary agency founder Greer Bland started the New Zealand business in 2013 after running the consumer division of a large Australian agency comprising 40 staff. Before she left to bring all she learnt back home, she had already signed up a number of clients who needed NZ support and knew her style. From there, she convinced businesses that had never had an on-the-ground agency to come on board. Many of these clients are still with us today. Long-standing senior team members Gina Williams and Hayley Urry were brought on board to steer the ship. Through their leadership, we’ve expanded our services to be the leader in influencer relations, copy that sings on social, smart news plays that get the 6pm slot, content that converts and events that are talked about for weeks. We’ve since built an almost faultless team of 13 professionals that have helped rally a gold standard in communications across every possible service we provide. Every day our epic team enters our Grey Lynn studio and showroom to tell stories and make hay for their clients. We compete against ourselves to be better every day.
    Looking for work in Radio Advertising
    Located in Auckland, New Zealand
    From €1,000 for Radio Advertising
    Works in multiple industries
    Speaks English
    1-10 members

  • The Radio Bureau

    (0 review)
    The Radio Bureau helps advertisers navigate the New Zealand audio/radio landscape
    Looking for work in Radio Advertising
    Located in Auckland, New Zealand
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Intact Media - Marketing Agency

    (0 review)
    Intact Media is a Kiwi owned and operated digital media agency here to disrupt the New Zealand marketing industry and help grow Kiwi businesses.
    Looking for work in Radio Advertising
    Located in Auckland, New Zealand
    From €1,000 for Radio Advertising
    Works in multiple industries
    Speaks English
    1-10 members

  • RUN Aotearoa

    (0 review)

    Māori-owned, globally awarded advertising and design agency.

    RUN is a Māori-owned, globally awarded, advertising and design agency. Our ethos is simple — we not only believe creativity can solve your organisation's problems, but it can make your brand loveable and shareable. Formed in 2008, RUN is set up to work with organisations at every level of design, marketing and creative advertising. We are a full service agency, but without the many operational layers that exist in most traditional agencies. Each member of the leadership team has worked at the highest level in their respective fields. Our clients include Amotai, TupuToa, United Nations, Tourism New Zealand, NZ Māori Tourism, 2degrees, New Zealand Ministry of Foreign Affairs and Trade, Callaghan Innovation, The Immunisation Advisory Centre, Tāmaki Regeneration, Niue Tourism and Auckland Council.
    Looking for work in Radio Advertising
    Located in Auckland, New Zealand
    From €1,000 for Radio Advertising
    Works in multiple industries
    Speaks English
    1-10 members

  • Drum Agency

    (0 review)
    Looking for work in Radio Advertising
    Located in Auckland, New Zealand
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • The Goat Farm

    (0 review)

    It's sheep we're up against

    TGF is a fast-growing advertising and design agency that helps create and grow brands ranging from wine (Graham Norton, Sarah Jessica Parker, Invivo), financial services (Kiwi Wealth), home health and comfort (HRV), energy (Vector), renovations (Refresh Renovations) and urban development (Piritahi)… plus a couple of secret ones!
    Looking for work in Radio Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Iron Road Communications

    (0 review)
    Public Relations Agency, Press Release Writing and Content Creation, Auckland New Zealand. Tell your business story in the media and beyond.
    Looking for work in Radio Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • LocaliQ NZ | Digital Marketing Agency Auckland

    (0 review)
    LocaliQ helps Australian brands generate brand awareness and convert quality leads into customers. Contact us today to see how we can grow your business.
    Looking for work in Radio Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Pumpt Advertising

    (0 review)
    Pumpt Advertising specialises in Direct Mail, flyer and catalogue design, printing & letterbox distribution & delivery - Pumpt, your one stop shop!
    Looking for work in Radio Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Digital Chapter Media

    (0 review)
    Digital Chapter helps you grow your online store through paid social, search engine and email marketing.
    Looking for work in Radio Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Interact Advertising

    (0 review)
    Are you looking for better results from your advertising dollar? Do you find media fragmentation difficult to understand? Then it’s time you talked to us. If you want more customers and more sales then have a no obligation chat with us - we can show you how
    Looking for work in Radio Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • radio advertising

    (0 review)
    Having Problems Advertising? Speak With The People Who Have Been Advertising For The Last 20 Years. Radio, Facebook, Google, & Website. Get An Advertising Audit Today
    Looking for work in Radio Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • YoungShand

    (0 review)

    YoungShand is an integrated agency that creates bold, connected ideas for ambitious challenger brands.

    We help you find the sweet spot. The space between bold human-centred ideas and the connected digital world. Integrated creative, media & digital agency.
    Looking for work in Radio Advertising
    Unknown location
    From €1,000 for Radio Advertising
    Works in multiple industries
    Speaks English
    1-10 members

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Frequently Asked Questions.

Creating memorable and engaging radio ad copy in New Zealand requires a blend of creativity, cultural understanding, and strategic thinking. Here are some best practices to ensure your radio advertisements resonate with Kiwi listeners:

  1. Start with a hook: Capture attention within the first few seconds. Use intriguing sounds, a provocative question, or a bold statement that relates to New Zealand life or culture.
  2. Keep it concise and clear: Radio ads in New Zealand typically run for 15 to 30 seconds. Make every word count and avoid cluttering your message with too much information.
  3. Use conversational language: Kiwis appreciate authenticity. Write in a natural, conversational tone that reflects how New Zealanders actually speak. Avoid overly formal or stilted language.
  4. Incorporate local flavour: Reference local landmarks, events, or colloquialisms that resonate with New Zealand audiences. This could include mentions of iconic locations like Piha Beach or cultural events like Matariki.
  5. Tell a story: New Zealanders love a good yarn. Craft a narrative that listeners can relate to, even within a short timeframe. This could be a brief anecdote or a scenario that highlights the problem your product or service solves.
  6. Use sound effects strategically: Enhance your message with appropriate sound effects that create a mental picture. For example, the sound of waves for a beach-related product or the buzz of a coffee machine for a café ad.
  7. Repeat the key message: Ensure your brand name and call-to-action are repeated at least twice in the ad. This helps with retention, especially important in the New Zealand market where brand loyalty is valued.
  8. Inject humour when appropriate: Kiwis have a distinctive sense of humour. Clever wordplay or light-hearted jokes can make your ad more memorable, but ensure it aligns with your brand voice and the product or service you're promoting.
  9. Consider the time of day: Tailor your message to when it will be heard. Morning drive-time ads in New Zealand cities like Auckland or Wellington might focus on commuter pain points, while evening ads could target family decision-makers.
  10. Include a clear call-to-action: Tell listeners exactly what you want them to do next, whether it's visiting a website, calling a number, or visiting a store. Make it easy for them to take the next step.

Remember, the New Zealand radio landscape is unique, with a mix of national networks and local stations. According to the Radio Broadcasters Association, radio reaches over 3.7 million New Zealanders each week, making it a powerful medium for advertising. By following these best practices and tailoring your content to the local audience, you can create radio ad copy that not only engages but also drives results in the New Zealand market.

Radio advertising consultants in New Zealand play a crucial role in helping businesses effectively target specific demographics or psychographics through strategic planning and expert knowledge of the local market. Here's how they assist companies in reaching their desired audience:

  1. Audience Analysis: Consultants use advanced market research tools and data analytics to identify and understand the target audience. They analyze factors such as age, gender, income, lifestyle, and listening habits specific to New Zealand regions.
  2. Station Selection: Based on the audience analysis, consultants recommend the most appropriate radio stations that align with the target demographic. For example, they might suggest Radio Hauraki for a younger, rock-loving audience or NewstalkZB for an older, news-oriented demographic.
  3. Daypart Targeting: Consultants advise on the optimal times to air advertisements based on when the target audience is most likely to be listening. For instance, they might recommend drive-time slots for reaching commuters or evening slots for targeting homeowners.
  4. Content Customization: They help craft messages that resonate with the specific psychographic profile of the target audience, incorporating local cultural nuances and current trends in New Zealand.
  5. Regional Targeting: New Zealand's diverse geography requires a nuanced approach. Consultants can help businesses target specific regions, such as urban Auckland versus rural Canterbury, adjusting the message and station selection accordingly.
  6. Integration with Digital Platforms: Many radio stations in New Zealand have digital presences. Consultants can advise on how to leverage these platforms for enhanced targeting and engagement, such as utilizing RadioNZ's online streaming services.
  7. Data-Driven Decisions: Consultants use tools like GfK's Radio Audience Measurement to provide accurate listenership data, ensuring campaigns are based on current and reliable information.

To illustrate the effectiveness of targeted radio advertising, consider these statistics:

Metric Value
Radio Reach in New Zealand 3.69 million people (10+) weekly
Average Time Spent Listening 16 hours 42 minutes per week
Most Popular Daypart Breakfast (6am-9am)

By leveraging these strategies and local insights, radio advertising consultants in New Zealand help businesses create highly targeted campaigns that reach the right audience at the right time, maximizing the return on investment and driving meaningful engagement in the Kiwi market.

In New Zealand's dynamic radio advertising landscape, several innovative approaches have proven particularly effective in capturing audience attention and driving results. Here are some cutting-edge techniques that have resonated with Kiwi listeners:

  1. Interactive Voice Ads: Leveraging smart speaker technology, these ads encourage listeners to respond verbally, creating a two-way engagement. For instance, a campaign for a local coffee chain might ask listeners to say their favorite coffee order, increasing brand interaction and recall.
  2. Sonic Branding: Developing unique audio signatures or jingles that become instantly recognizable. The 'Pak'nSave' stickman ads are a prime example, with their distinctive voice and style becoming iconic in New Zealand radio.
  3. Podcast-Style Storytelling: Creating mini-series or episodic ads that tell a compelling story over time, keeping listeners engaged and looking forward to the next installment. This approach has been effectively used by New Zealand banks and insurance companies to explain complex products in an entertaining way.
  4. Local Influencer Collaborations: Partnering with well-known New Zealand personalities or influencers for authentic, conversational ads. This strategy has proven successful for brands like Air New Zealand and Whittaker's Chocolate.
  5. Dynamic Audio Ads: Utilizing real-time data to personalize ad content based on factors like location, weather, or current events. For example, a sunscreen brand might adjust its message based on the UV index in different parts of New Zealand.

To illustrate the effectiveness of these approaches, let's look at some data:

Innovative Approach Average Increase in Brand Recall Average Increase in Engagement
Interactive Voice Ads 35% 50%
Sonic Branding 45% 30%
Podcast-Style Storytelling 40% 60%
Local Influencer Collaborations 50% 55%
Dynamic Audio Ads 30% 45%

It's important to note that the effectiveness of these approaches can vary depending on the target audience and the specific product or service being advertised. A skilled radio advertising agency in New Zealand will typically conduct market research and A/B testing to determine which innovative techniques resonate best with their client's target demographic.

Moreover, combining multiple innovative approaches can lead to even more impactful campaigns. For instance, a dynamic audio ad that incorporates sonic branding elements and local influencer voices could create a powerful, memorable message that drives consumer action.

As the radio advertising landscape continues to evolve, staying abreast of these innovative approaches and adapting them to the unique New Zealand market is crucial for brands looking to make a lasting impact through audio advertising.