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What is Radio Advertising?
Before starting to define your needs for your next Radio Advertising undertaking, it is very important to know what it is about. The digital age has never been so diversified in matter of the specific set of skills that our Radio Advertising experts will be able to help you with. Hiring the ideal agency for your project starts with the ideal definition of your needs.
A radio advertising agency specializes in helping its clients create ad campaigns that are broadcast over the airwaves. Advertisers use radio advertising to target people who are driving to work, cooking dinner or just relaxing at home after a long day.
Digital Radio Advertising refers to any advertisements that run in an online digital audio channel. Generally, it is interpreted as online radio advertising, but lately, it's been developing into the standard radio format. It could mean podcast promotion, online radio advertisements (Pandora, TuneIn), or at-home radio advertising (Sky radio, iLove Radio). Radio advertisements definition has undergone several significant changes through time, from what it was perceived as previously to what it really is today.