Video content plays a crucial role in Pinterest advertising, especially for businesses in Philadelphia looking to stand out in a competitive market. As of 2024, video has become an increasingly important format on Pinterest, offering unique opportunities for engagement and brand storytelling. Here's how Philadelphia businesses can leverage video content effectively:
1. Embrace Video Pins
Video Pins are a powerful tool for capturing users' attention. They autoplay silently as users scroll, making them highly engaging. Philadelphia businesses can use Video Pins to showcase products, demonstrate services, or highlight local attractions. For example, a Philly cheesesteak shop could create mouth-watering close-ups of their sandwiches being prepared.
2. Utilize Pinterest TV
Pinterest TV offers a live, shoppable video experience. Philadelphia-based brands can host live sessions to connect with their audience, showcase products, and drive sales. This format is particularly effective for local businesses looking to create a more personal connection with their audience.
3. Optimize for Mobile Viewing
With over 85% of Pinterest users accessing the platform via mobile devices, it's crucial to optimize video content for small screens. Use vertical or square formats, which take up more screen real estate on mobile devices. Ensure text is legible and visuals are clear even on smaller displays.
4. Keep It Short and Sweet
While Pinterest supports longer videos, shorter content often performs better. Aim for videos between 6-15 seconds for maximum engagement. This length is perfect for quick tutorials, product showcases, or highlighting Philadelphia landmarks.
5. Use Text Overlays
Since most users watch videos without sound, include text overlays to convey your message effectively. This is particularly useful for businesses in Center City or other busy areas where users might browse Pinterest on-the-go.
6. Focus on Quality and Aesthetics
Pinterest users appreciate high-quality, visually appealing content. Invest in good lighting and clear footage. Showcase Philadelphia's unique aesthetic, from historic architecture to modern cityscapes, to make your content locally relevant and visually striking.
7. Incorporate Seasonal Content
Philadelphia experiences distinct seasons, each offering unique advertising opportunities. Create video content that aligns with seasonal events or trends, such as fall foliage in Fairmount Park or summer activities at Penn's Landing.
8. Leverage Pinterest's Shopping Features
Product Tags and Shop the Look Pins can be added to video content, making it easy for users to purchase featured items. This is especially valuable for Philadelphia's retail and fashion businesses.
9. Use Rich Pins
Rich Pins provide extra information directly on the Pin itself. For video content, this can include your business name, logo, and other metadata that helps your content stand out and appear more professional.
10. Analyze and Iterate
Use Pinterest Analytics to track the performance of your video content. Pay attention to metrics like view time, engagement rate, and click-throughs. Use these insights to refine your video strategy over time.
Video Content Type | Recommended Length | Best Use Case |
Product Showcase | 6-15 seconds | Highlighting key features of Philly-made products |
How-To Tutorial | 30-60 seconds | Quick DIY projects or recipes using local ingredients |
Brand Story | 1-2 minutes | Sharing your Philadelphia business's history and values |
Event Promotion | 15-30 seconds | Teasing upcoming Philadelphia events or sales |
By implementing these strategies, Philadelphia businesses can create engaging video content that resonates with their local audience and drives meaningful engagement on Pinterest. Remember, the key is to provide value to your viewers while showcasing what makes your Philadelphia business unique.