What are the key differences between creating a graphic identity for a start-up versus rebranding an established company in New York City?

Creating a graphic identity for a start-up and rebranding an established company in New York City are two distinct processes with several key differences. Understanding these differences is crucial for graphic identity agencies in the Big Apple to deliver effective solutions. Let's break down the main distinctions: Aspect Start-up Graphic Identity Established Company Rebranding Brand History Building from scratch Working with existing brand equity Target Audience Often defining and attracting Usually retaining while potentially expanding Market Position Establishing new presence Evolving current position Design Flexibility High flexibility May be constrained by existing associations Timeline Often faster Usually more prolonged Stakeholder Involvement Typically fewer decision-makers Often involves multiple departments 1. Brand History and Equity: Start-ups: In New York's competitive market, start-ups have a blank canvas. They need to create a graphic identity that quickly communicates their unique value proposition and stands out in a crowded field. Established Companies: Rebranding involves carefully evolving the existing identity. It's crucial to maintain recognizable elements while modernizing the brand, especially for companies with a strong presence in iconic NYC locations. 2. Target Audience: Start-ups: Often need to define and attract their audience. In New York's diverse market, this might involve creating a graphic identity that appeals to specific boroughs or demographics. Established Companies: Usually focus on retaining their current audience while potentially expanding. The challenge is to refresh the brand without alienating loyal customers. 3. Market Position: Start-ups: Need to carve out a unique position in New York's saturated market. The graphic identity should help them stand out and make a memorable first impression. Established Companies: Often aim to reaffirm or slightly shift their market position. This might involve updating the visual identity to reflect new offerings or values. 4. Design Flexibility and Innovation: Start-ups: Have more freedom to be bold and innovative. They can take risks with cutting-edge design trends popular in New York's creative scene. Established Companies: Need to balance innovation with familiarity. The challenge is to modernize while maintaining brand recognition. 5. Timeline and Process: Start-ups: Often require a faster turnaround. In New York's fast-paced environment, start-ups may need to launch quickly to capitalize on market opportunities. Established Companies: Rebranding typically takes longer due to the need for stakeholder buy-in, market research, and gradual implementation to avoid customer confusion. 6. Stakeholder Involvement: Start-ups: Usually have a smaller team, allowing for quicker decisions and more direct communication with the graphic identity agency. Established Companies: Often involve multiple departments and levels of approval, requiring more extensive collaboration and consensus-building. 7. Budget Considerations: Start-ups: May have limited budgets, requiring creative solutions and prioritization of key brand elements. Established Companies: Often have larger budgets but need to justify the ROI of rebranding, especially in a cost-conscious market like New York. 8. Implementation Scale: Start-ups: Typically implement their new identity across a smaller range of touchpoints. Established Companies: Need to consider a wide array of existing branded materials, from signage in multiple locations to a vast array of marketing collateral. In conclusion, while both processes aim to create a strong, effective graphic identity, the approach and considerations differ significantly. New York City's unique business landscape, with its mix of cutting-edge start-ups and long-standing corporations, requires graphic identity agencies to be versatile and deeply understand these distinctions. Whether crafting a fresh identity for a Brooklyn tech start-up or refreshing the brand of a Wall Street institution, the key is to create a visual identity that resonates with the target audience and stands out in the city's vibrant visual ecosystem.

What strategies do graphic identity companies in New York City use to create designs that are both culturally sensitive and globally appealing?

Graphic identity companies in New York City, a global melting pot of cultures and a hub for international business, have developed sophisticated strategies to create designs that resonate both locally and globally. Here are some key approaches they use: Cultural Research and Collaboration: NYC-based agencies often employ diverse teams and collaborate with local experts in target markets. They conduct in-depth research on cultural symbols, colors, and traditions to ensure designs are respectful and meaningful across different cultures. Universal Visual Language: Companies focus on creating symbols and visual elements that have universal appeal while allowing for cultural customization. This might involve using simplified geometric shapes or abstract representations that can be interpreted positively across cultures. Modular Design Systems: Agencies develop flexible brand identities that can be easily adapted for different markets without losing core brand recognition. This allows for localization of certain elements while maintaining global consistency. Color Psychology: New York designers are adept at using color strategically, understanding that color perceptions vary across cultures. They often create palettes that can be adjusted for different markets without compromising the overall brand identity. Typography Solutions: With expertise in multilingual design, NYC agencies create custom typefaces or choose fonts that work well across multiple writing systems, ensuring brand consistency in global markets. Iconography and Symbolism: Designers create icons and symbols that are culturally neutral or easily adaptable, avoiding imagery that might be offensive or misinterpreted in certain cultures. User Testing and Feedback: Agencies often conduct extensive user testing with diverse global audiences to gather feedback and refine designs for maximum cross-cultural appeal. Digital-First Approach: With the increasing importance of digital presence, NYC companies create designs that are optimized for various digital platforms, ensuring global accessibility and consistent brand experience across devices and cultures. By employing these strategies, graphic identity companies in New York City are able to create designs that respect cultural nuances while maintaining broad, global appeal. This approach not only demonstrates cultural sensitivity but also enhances brand recognition and effectiveness in the international marketplace.

How do graphic identity agencies in New York City incorporate a client's values and mission into visual branding elements?

Graphic identity agencies in New York City excel at incorporating a client's values and mission into visual branding elements through a meticulous and creative process. Here's how top agencies in the Big Apple typically approach this crucial aspect of branding: In-depth Discovery: NYC agencies begin with comprehensive client interviews and workshops to deeply understand the client's core values, mission, and brand personality. This often involves engaging with key stakeholders across different departments to gain a holistic view. Market Research: Agencies conduct thorough research on the client's industry, competitors, and target audience in the New York market and beyond. This ensures the visual identity will resonate with the intended audience while standing out in a competitive landscape. Conceptualization: Drawing from the gathered insights, designers create mood boards and initial concepts that visually represent the client's values and mission. This might include exploring color psychology, typography styles, and imagery that align with the brand's ethos. Symbol and Logo Development: Agencies craft unique symbols or logotypes that encapsulate the essence of the brand. For example, a sustainable New York-based company might incorporate elements of nature or recycling into their logo design. Color Palette Selection: Colors are chosen to evoke specific emotions and associations tied to the brand's values. A fintech startup in NYC aiming to convey trust and innovation might opt for a palette combining deep blues with vibrant, tech-inspired accent colors. Typography: Font choices are made to reflect the brand's personality. A luxury real estate firm in Manhattan might choose elegant serif fonts, while a Brooklyn-based tech company might opt for modern, sans-serif typefaces. Imagery and Iconography: Custom illustrations, photography styles, and icon sets are developed to visually communicate the brand's mission and values across various touchpoints. Brand Story Integration: Agencies in NYC are particularly adept at weaving brand narratives into visual elements. This might involve creating visual metaphors or using local landmarks to represent company values. To illustrate this process, let's look at a hypothetical case study: Client Values/Mission Visual Branding Elements EcoTech Solutions (A New York-based green technology startup) Innovation, Sustainability, Urban Efficiency - Logo: Stylized leaf integrated with circuit board design - Colors: Green and blue palette with silver accents - Typography: Clean, modern sans-serif font - Imagery: Urban landscapes fused with nature elements - Iconography: Tech-inspired eco-friendly symbols According to a 2024 survey by the New York Design Association, 87% of clients reported that their visual branding accurately reflected their company's values and mission after working with a professional graphic identity agency. This underscores the importance and effectiveness of expert brand development in a competitive market like New York City. By meticulously crafting these visual elements, New York City's graphic identity agencies ensure that every aspect of a brand's visual identity is imbued with meaning and purpose, effectively communicating the client's values and mission to their target audience.

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Top Featured Graphic Identity Agencies

Square Marketing
5
(36 reviews)
MAKE IT REAL
Top awarded
🇦🇪🇬🇧 Our mission is to express your maximum potential. A team of professionals ready to take on the next exciting challenge: yours! We specialize in digital marketing projects between Cerea (VR), Milan, and Dubai. 🇮🇹 La nostra missione è esprimere il tuo massimo potenziale. Un team di professionisti pronti a raccogliere la prossima, entusiasmante sfida: la tua! Ci occupiamo di progetti di marketing digitale tra Cerea (VR), Milano e Dubai.
12 works in Graphic Identity
Located in Cerea, Italy (+2)
From €3,000 for Graphic Identity
Worked in Automotive (+13)
Speaks English, Arabic(+1)
11-50 members
Designatives
5
(3 reviews)
Creativity that works.
Recommended
We are Designatives. We’re not just dreamers—we’re creators. We plan, ideate, design, code, write, film, and don’t stop until the finished product is extraordinary. We love what we do, and we’re good at it. But don’t just take our word for it—check out what we’ve done for our clients. Full service? Creative agency? Yeah, we’re all that, but here’s what it really means: we pour our hearts into everything we create. Big words? We take that as a compliment. Our clients know they can trust us with their best ideas and expect nothing less than spectacular results. We’re based in Budapest and we love it here. But our work knows no borders. From Asia to America, the Middle East to Europe, we work with clients worldwide, bringing the same energy and professionalism to every project. We’re all about communication, and we’ll keep asking questions until we understand exactly what you need—then we’ll get to work. Our team? We put our hearts into everything we do. The dedication to high-quality work is unmatched, and the energy in the office is always buzzing. We chat, we laugh, and we keep the vibe relaxed—but when it’s time to deliver, we put the pedal to the metal. We push ourselves with every project, constantly evolving, learning, and striving to outdo what we did last time. Beyond the office, we make time to connect as a team. Every year, we take trips together—places like Iceland, Spain, Italy, and Portugal—where we celebrate our hard work and enjoy life. These team-building adventures bring us closer and create bonds that go beyond the workplace. As for skills? We’ve got it all. We’ve built a team of top-tier talent—illustrators, 3D artists, designers, motion designers, front-end developers, senior back-end developers. Our crew is multi-skilled and ready to take on any challenge. When we say we do it all, we mean it—and we make sure our work stands out. We love to talk because communication is everything. Sharing ideas, experiences, and dreams not only enriches the process but also makes everything run smoothly. So, let’s talk. And then, let’s create something amazing together.
3 works in Graphic Identity
Located in Budapest, Hungary
From €3,000 for Graphic Identity
Worked in Software & Computer Services (+4)
Speaks English, Hungarian
11-50 members
designlaboratory*
5
(8 reviews)
We tell your stories through design
We are a cross-disciplinary design studio based in London offering a range of services including brand, strategy, graphic design, web design, web build, UX/UI, packaging and product/industrial design. We partner with visionary leaders to create brands, products, services and experiences that engage people and deliver results. We also work with founders and investors in innovative startups to help them realise their potential and turn their vision into reality. Creating a narrative that feeds our creative direction is at the core of our agile, design driven methodology. Curiosity, collaboration and a user-centred approach are at the heart of what we do. Our strength relies on our cross-disciplinary approach to client briefs.
17 works in Graphic Identity
Located in Greater London, United Kingdom
From €10,000 for Graphic Identity
Worked in Telecommunications (+16)
Speaks English, French(+1)
1-10 members

All Graphic Identity Companies in New York City, NY

SWC Partnership - part of the global UP Group
4.9
(16 reviews)
Lean, Nimble, Reliable, Good Value
Recommended
Top awarded
🇬🇧 Welcome to SWC Partnership. We develop marketing strategies and campaigns to accelerate your sales and brand awareness . SWC is a full service marketing agency that works as an extension of your team . We develop brand strategies , form integrated marketing plans , produce creative ideas , creative production , media planning/buying and campaign reporting . Our services are designed to be integrated into your existing infrastructure, either as a full service partner or for a specific discipline. Our expert teams are highly experienced in working across both B2B and B2C industries; whilst delivering international , national and local marketing solutions. We’re passionate about making a commercial difference to our clients and provide measurable and accountable marketing that drives ROI . We are headquartered in the UK and operate across Europe, with a special focus on the DACH region. We are a lean and nimble team of specialists, a boutique agency , part of UP, THERE EVERYWHERE , which is the first global cloud based agency . Headquartered in Stockholm, Sweden , with a further 15 bases including Hamburg , Helsinki , London , New York , Dubai , Shanghai , Switzerland , Amsterdam and Palma among others. We offer a global agency solution whilst connecting you with teams locally . Providing local insight and appreciation of country nuances, we can plan, produce and deliver your international marketing programmes in each of your targeted countries and territories, as if you would in your home market. Through multilingual marketing managers and transcreation experts , we ensure your international sales & marketing is a success . Contact our Founding Partner, Simon Cristal to discuss your requirements. www.swcpartnership.com
5 works in Graphic Identity
Located in New York, United States (+5)
Budget on request
Worked in Software & Computer Services (+14)
Speaks English, Chinese(+8)
11-50 members
Vague
(0 review)
A Content Company
Producing and managing world's leading print, digital, video and social brands.
6 works in Graphic Identity
Located in New York, United States (+1)
From €10,000 for Graphic Identity
Worked in Banking & Financials (+7)
Speaks English
11-50 members
Poppins
5
(3 reviews)
We are a house of strategy, creative, social and digital technology specialists.
Top awarded
We craft beautiful brand expressions, digital experiences and products. All underpinned by thoughtful strategy. We’re driven to help our clients be the best version of themselves through the power of brand and digital. Because we’re certain there is something uniquely special inside each and every business.
9 works in Graphic Identity
Located in New York, United States (+1)
From €22,000 for Graphic Identity
Worked in Beverage (+11)
Speaks English, French(+3)
51-200 members
Probey Services
4.8
(128 reviews)
Building Websites, Generate Leads!
Highly recommended
Top awarded
Probey Services is a premier technology and digital marketing company, providing cutting-edge solutions across the USA, UK, Australia, UAE, and India. Established in 2016, we have grown into a full-service provider with a team of 250+ skilled professionals, delivering tailored strategies that empower businesses in an evolving digital landscape. Our Expertise Probey Services has a strong foundation in technology, design, and marketing, we offer a comprehensive suite of services, including: Website Design & Website Development, e-commerce websites, Shopify, WordPress Website, redesign , and business websites. Software Development & IT Services Scalable software solutions, IT consulting, and enterprise technology. Mobile App Development Native and cross-platform apps for iOS & Android Apps. Digital Marketing & Performance Marketing SEO, SEM, PPC, social media marketing , and data-driven performance campaigns. Branding & Brand Building Strategic brand identity development and market positioning. Graphic Design, Logo Design & Online Reputation Management (ORM) Engaging visuals and reputation management to enhance brand trust. Why Choose Probey Services? Comprehensive Solutions: From technology development to digital marketing, we provide a 360-degree approach to business growth. Client-Centric Approach: We focus on collaboration, innovation, and transparency, ensuring solutions align with business objectives. Proven Industry Expertise: With 10 years of experience across diverse industries, we deliver measurable results and long-term success. Global Presence: Serving businesses across major international markets with customized solutions in mutiple industries. At Probey Services, we go beyond delivering services, we work as an extended team, with an ecosystems that drive business growth, enhance customer engagement, and maximize ROI. Our commitment to excellence and innovation makes us the trusted partner in your digital journey. Awards & Recognitions: Excellence in Digital Transformation (2023) Top Emerging Web Development Firm (2022) Best Digital Marketing Strategy (2023) Android App Development Company - Designrush (2024) Let’s Grow Together! Contact us today to discover how Probey can transform your digital presence. 📞 +1 20299 57212 | +44 75371 88459 | +91 97739 01990 | +91 120 313 2126 ✉️ service@probeyservices.com 🌐 www.probeyservices.com
4 works in Graphic Identity
Located in New York, United States (+4)
From €100 for Graphic Identity
Worked in Clothing & Accessories (+16)
Speaks English, Dutch, Belgium(+5)
501-1000 members
Burst Digital
5
(9 reviews)
A digital agency based in London & New York, here to help you Burst onto the digital scene.
We are a creative agency based in London, New York & San Francisco, and we create, implement & grow show-stopping brands. We provide world-class design, development & marketing services to clients across the globe in every industry, including Vivienne Westwood, Howden Group Holdings, Limber, Mercuria, QPR & Clean Kitchen - are you next? Whether you're a startup looking to build a brand from the ground up, an established enterprise undergoing a rebrand, or are just looking for ad hoc support; we're here to enable your brand to burst digitally. We don't stop at brand creation, our team has vast experience with: Web Design & Development Logo Design & Branding Social Media Digital Marketing SEO & CRO Graphic Design Pitch Deck Design Website Maintenance & Hosting Get in touch via our site for a no-obligation consultation! Why Us? Unlimited Revisions: We offer unlimited revisions as standard. So rest assured that be happy with all deliverables! No Hidden Fees: The cost breakdown provided in our proposal and within the final contract is all-inclusive - we have no hidden fees. A Personal Process We're a smaller agency and build personal relationships with our clients - rest assured you'll have a painless, friendly & fun process. Efficient Project Management: Using SCRUM methodology, we make sure to stick deadlines, produce high-quality work, and keep you in the loop at all times. UK & US Delivery Teams: We have global delivery teams meaning we can cater to tight timelines and work in almost any timezone! Proven Track Record: We are 5/5 rated on all review sites and a top-rated agency on Clutch, so you can have peace of mind working with us.
Looking for work in Graphic Identity
Located in New York, United States (+1)
From €3,000 for Graphic Identity
Worked in Food (+19)
Speaks English, Spanish
11-50 members
Bird Marketing
5
(17 reviews)
Digital Mastery, Delivered by Bird 🏆
Highly recommended
Top awarded
Bird, a globally acclaimed, multi-award-winning digital marketing agency, with prestigious offices in London, New York, and Dubai. Renowned for our exceptional expertise in the realms of Digital Marketing , we specialize in delivering cutting-edge web design , search engine optimization (SEO) , pay-per-click (PPC) advertising, and social media management . Services Web Design: Crafting bespoke, visually stunning, and user-friendly websites that resonate with your brand's identity. SEO: Implementing cutting-edge strategies to boost your online visibility, drive traffic, and ensure long-term growth. Digital Marketing: A comprehensive suite of services including PPC, Social Media Marketing, and Email Campaigns, tailored to maximize your digital impact. E-Commerce Solutions: Integrating innovative technologies to create seamless, high-converting online stores. Branding & Creative Services: Building unique brand identities that stand out in today’s competitive market. Why Choose Bird Marketing? Award-Winning Excellence: Recognized globally for our innovative solutions and results-driven approach. Expert Team: A blend of seasoned professionals from various corners of the globe, bringing diverse insights and skills. Proven Results: A track record of elevating businesses to new heights with our tailored strategies. Bird Marketing: Your Partner for Digital Excellence Connect with us to explore how we can elevate your digital presence and drive your business forward.
14 works in Graphic Identity
Located in New York, United States (+4)
From €1,000 for Graphic Identity
Worked in Insurance (+24)
Speaks English
11-50 members
Justin Jenkins Designs
5
(4 reviews)
Branding The World. One Client at a Time.
Recommended
Top awarded
A great brand is memorable and stands out. At Justin Jenkins Designs, the nucleus of my passion lies at the heart of innovation. Taking an idea and elevating it through analysis and creativity is the driving force behind my work. I want to create something that is fresh, exciting, and unique. Simple or complex, the entire idea and conception must exude a vibe and commercial appeal that separates itself from the competition. This design challenge is a creative energy that I harness into innovative visual solutions for each valued client. Elevating your ideas and vision is my number one goal.
6 works in Graphic Identity
Located in New York, United States
From €1,000 for Graphic Identity
Worked in Clothing & Accessories (+5)
Speaks English
1-10 members
DiscoverMyBusiness
5
(10 reviews)
Top-Rated Digital Marketing Agency
Highly recommended
Your Ultimate Destination for Lead Generation, Conversion Rate Optimization, Automation, Marketing, and Sales Operations we help your business scale! Our mission is to empower businesses worldwide by seamlessly integrating marketing and sales into their growth strategies. We are committed to building and nurturing enduring relationships with our clients, both existing and prospective, ensuring consistent success and mutual growth in every venture.
3 works in Graphic Identity
Located in New York, United States (+1)
Budget on request
Worked in Hospitals & Healthcare (+7)
Speaks English
11-50 members
UP THERE, EVERYWHERE
(0 review)
The world’s first global cloud-based agency - Expect More
Welcome to UP THERE, EVERYWHERE. We deliver branding, marketing and digital services wherever you need us! UP is a full service branding, marketing and digital agency that operates globally. We work in distributed teams around the world while connecting with you locally. We offer creative and strategic services for everything from market research and analysis, branding, identity and communications, through to website and e-commerce site development, inbound, content and social media marketing, to film and webinars. Our unique business model (e-ployment®) has always embraced remote working, which means we can call on a much wider team to work on your global assignments. Because our teams span the globe, we can work on client projects 24/7. This boosts our efficiency and speed, making us much more flexible than any other agency on earth. We can help tie your online and offline branding together with digital and social media services, including websites, microsites, mobile websites, apps, SEO, content creation, blogging and inbound marketing. As a HubSpot partner, we help many complex brands with their content marketing strategy and with the generation of new leads through inbound. From thought-provoking advertising campaigns to magazines or annual reports, our team can conceptualize and produce marketing communications that reflect your brand image and build credibility, as well as sales. UP offers a full range of PR services from strategic messaging and press releases to media relations and blogger outreach. But more than that, we’ll make sure your PR efforts are integrated into your fundamental brand and marketing programs. Our talent pool includes musicians, songwriters, and video technicians who can create unique soundtracks for your corporate films or put together a short-and-sweet YouTube streaming video that showcases your products or company.
2 works in Graphic Identity
Located in New York, United States (+8)
Budget on request
Worked in Pharmaceuticals & Biotech (+5)
Speaks French, Arabic(+16)
201-500 members
GAB INC
(0 review)
Smart, Human-Centered Strategies for Brand Growth
At GAB, we are a full-service digital agency specializing in brand strategy, branding, and website development. Having recently expanded from Asia to the United States, we bring a global perspective that combines business-savvy marketing and strategy with emotional intelligence. Our approach blends analytical precision with creative insight to craft compelling brand narratives, seamless digital experiences, and impactful solutions. We partner with brands to define their identity, connect with their audience, and stand out in an ever-evolving digital landscape. With GAB, you get strategies that are both smart and human-centered, unlocking opportunities for growth and leadership.
Looking for work in Graphic Identity
Located in New York, United States
From €10,000 for Graphic Identity
Works in multiple industries
Speaks English, Chinese(+1)
51-200 members
1000heads
4.8
(2 reviews)
1000heads is a Social Transformation™ Company
Top awarded
🇬🇧 We’re a Social Transformation™ Company. We’re on a mission to transform the way brands talk and are talked about. We’re proud to be a strategic partner to some of the very best brands on the planet, helping them stay relevant, conversational, and advocated—all at the speed of social. Today’s fragmented media landscape presents myriad complex new social communications challenges. Brands are held to higher standards of humanness than ever before. That means being good listeners and being in the moment. It means being empathetic, conversational, authentic, and interesting. All this requires a fundamental communications shift—a transformation of priorities, competencies, processes, and activities. We’re working with some of the world’s best-known brands as a global strategic partner, building dedicated cross-functional teams across data, strategy, and activation in order to deliver Social Transformation™ to the brands. 🇩🇪 Als Agentur für Social Transformation™ begleiten wir unsere Kunden auf ihrem Weg in die Digitalisierung. Wir helfen ihnen, die Sprache von Social zu sprechen. Und zu gestalten, wie dort über sie gesprochen wird. Social Media erfindet sich jeden Tag neu. Seit über 20 Jahren sind wir strategischer Partner für einige der weltweit bekanntesten Marken, die wir tagtäglich dabei unterstützen, relevant und im Gespräch zu bleiben. Die heutige fragmentierte Medienlandschaft stellt eine Vielzahl komplexer neuer Herausforderungen an Marken. Sie sollen menschlicher sein als je zuvor: Ein guter Zuhörer und passend zum Zeitgeist. Einfühlsam, gesprächig, authentisch und immer interessant. Das erfordert einen grundlegenden Wandel in der Kommunikation – eine Transformation der Prioritäten, Kompetenzen, Prozessen und Marketingaktivitäten. Als globaler strategischer Partner bauen wir maßgeschneiderte, interdisziplinäre Teams in den Bereichen Data, Strategie und Kampagnen-Aktivierung auf, um so Social Transformation™ möglich zu machen.
1 work in Graphic Identity
Located in New York, United States (+4)
Budget on request
Worked in Technology Hardware & Equipment (+8)
Speaks English, Chinese(+10)
201-500 members
CUT THRU
5
(80 reviews)
Design & messaging that improves conversion rates
Highly recommended
Top awarded
CUT THRU is more than a brand agency, it is a religion (just kidding). We are not your garden-variety brand monkeys who slap a logo on and call it a brand. Hell no. Our teams worked with brands that are more than just pretty faces, they are category leaders: JSwipe, Parks and Wildlife NSW, Quillette, Deputy, Blossom, Life Hack, Mosh, Visa, Sydney Opera House, Coke, IKEA, NSW Health, SBS, American Express...and even some Only Fans *models* (we do not judge). The point is, it does not matter what industry you are in (we have probably built a brand thats kicked ass in it). As long as we can elevate a brand from *meh* to *holy sh#t take my money!* then we will consider taking it on. We are a globally acclaimed, award-winning team for a reason: We combine conversion-centered design, neurolinguistic programming (NLP for the cool kids), with a generous dollop of raw psychology. In short, were conversion optimisation experts, for design. Brands who work with us in 2022 saw a 2x-3x increase in their conversions on their homepages, apps and socials. And if you are a new brand, do not worry...we will build you from the ground up, even better. What we are: Artists, not just designers: crafting visual identities that demand attention. Psychological masterminds, not just writers: trained in Neuro Linguistic Programming and social engineering. Growth hackers, not just brand strategists: that makes brand that generate buzz louderthan a chainsaw in a library. Our guarantee to you: We make sure every dime you plunge into your brand, propagates like rumours in a high school hallway. That's because your brand will be more than just a pretty face. We pump it full of ROI-friendly goodness, sprinkle in a dash of psychology, and get your brand selling harder than a used car dealer on commission. Are you ready for a brand that leaves your competition crying in their overpriced, gluten-free cereal bowls? Good. Now, visit www.cutthru.agency/contact and lets set fire to your competitors together.
Looking for work in Graphic Identity
Located in Kings County, United States (+1)
From €1,000 for Graphic Identity
Worked in Marketing & Advertising (+7)
Speaks English
1-10 members
Red Collar
5
(1 review)
Multi-Webby Winner and Twice the Best Digital Agency in the World by CSS Design Awards.
Every company has its philosophy. We want to help our clients wishes came true. It is important for us to stay ahead of market’s strategies, technologies and creativity. Don’t believe? Check out the project section — that’s the place where miracles happen.
3 works in Graphic Identity
Located in New York, United States
From €5,000 for Graphic Identity
Worked in E-commerce (+12)
Speaks English, German(+1)
51-200 members
American Logo Corp
(0 review)
Bringing Your Brand to Life with Creative Excellence.
American Logo Corp crafts impactful brands with expert logo design, web and app development, SEO, and animation services. We bring creativity and innovation together to elevate businesses online.
1 work in Graphic Identity
Located in New York, United States
From €1,000 for Graphic Identity
Worked in Food (+1)
Speaks English
1-10 members
Indigo Productions
(0 review)
Indigo is a world-renowned video production company
We are a full-service creative video production company based in NYC. We create commercials, virtual events, corporate videos, entertainment projects, and more. Services include video production, video editing, concept development, scriptwriting, storyboards, previsualization, casting, location scouting, motion graphics, 3D animation, pre-production, visual effects, music scoring, sound design, color correction, and video finishing. Indigo’s project management team oversees a world-class roster of video production all-stars carefully curated from the fields of creative advertising, broadcast television, feature film, journalism, video games, and social media. Our expert staff includes camera crews, writers, directors, producers, cinematographers, creative directors, designers, actors, stuntmen, art directors, hair & makeup artists, wardrobe stylists, voice-over artists, and teleprompter operators. Indigo provides live-action shoots, virtual events, green screen video shoots, documentary video production, testimonial shoots, multi-camera shoots, live event coverage, time-lapse video, and still photography.
3 works in Graphic Identity
Located in New York, United States
From €1,000 for Graphic Identity
Worked in Sports (+4)
Speaks English, Chinese(+6)
51-200 members
The Pizza Project
(0 review)
We help businesses grow with dynamic (& delicious) digital marketing and branding solutions.
3 works in Graphic Identity
Located in New York, United States
Budget on request
Worked in Beverage (+3)
Speaks English, German(+1)
1-10 members
DeSantis Breindel
(0 review)
DeSantis Breindel is a leading global branding agency. We work with companies across B2B industries to build brands that inspire meaningful change. Learn more.
Looking for work in Graphic Identity
Located in New York, United States
From €1,000 for Graphic Identity
Works in multiple industries
Speaks English
1-10 members
DD.NYC®
(0 review)
DD.NYC® is a leading design agency from New York City.
DD.NYC® (of DigitalDesign.NYC) is a SoHo design agency founded by Anjelika Kour in 2015, and has already been compared favorably to some of the largest agencies in New York, Los Angeles, and San Francisco. Based in Manhattan is a full-service web and app design and development agency/incubator with a notable mobile & web app portfolio, including Snailz, RAPID Business Cards, Glam + Go, Squrl, UMMA Bot, and most recently @globalnewyorker.
Looking for work in Graphic Identity
Located in New York, United States
From €10,000 for Graphic Identity
Works in multiple industries
Speaks English, Portuguese(+1)
11-50 members
Hummbud LLC
(0 review)
Give your brand Creative Superpowers!
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Welcome to Labbrand Shanghai! At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact. Our goal is to federate people as a community around the belief together with our clients and partners to guide them through the branding journey. With the expertise in Research, Strategy, Naming and Design, Labbrand enables clients to build impactful brands and make a difference in the market. Today, the company has successfully grown into a multinational consulting corporation operating from 5 global offices in Shanghai, Paris, New York, Singapore, and Malaysia. With a robust portfolio and a dynamic global team, Labbrand is recognized around the world as an industry leader and a trusted partner for renowned brands across all industries. Confident in our Asian origin, we are excited to witness Asia become an epicentre of global innovations, and that localized branding efforts are impacting brands all around the world.
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Insights from Our Local Expert: Navigating Graphic Identity Agencies in New York City, NY

New York City, a bustling hub of creativity and innovation, is home to a plethora of graphic identity agencies that help brands stand out in a competitive market. With an impressive database featuring 179 projects and 390 client reviews, NYC positions itself as a key player in the graphic identity sector.

Awards and Recognition in the NYC Scene

Local graphic identity agencies in NYC are not just known for their creativity but also for their excellence, often recognized with prestigious awards. Many agencies have been honored with accolades like the American Graphic Design Awards and the CLIO Awards, highlighting their commitment to exceptional visual design.

Notable Client Success Stories

Agencies in New York have collaborated with a variety of clients, ranging from startups to Fortune 500 companies, which underscores their ability to scale and adapt. Success stories include rebranding for tech giants, launching new products for consumer goods companies, and crafting engaging visual identities for local businesses. These partnerships not only demonstrate the agencies' versatile capabilities but also their strategic approach to enhancing brand value.

Budgeting for Your Graphic Identity Needs

Understanding your budget is crucial when choosing a graphic identity agency in New York City. Here’s how you can align your financial considerations with your branding needs:

Startups and Small Businesses

For smaller entities, cost-effective solutions are paramount. Engaging with boutique agencies or independent designers who offer competitive rates can be a wise decision. Initial branding packages can range from $5,000 to $15,000 depending on the complexity and scope of the project.

Mid-Size to Large Businesses

Larger organizations might require extensive brand strategies that encompass various components such as logo design, brand guidelines, and digital and print media. For such comprehensive services, budgets can vary between $20,000 to $100,000, reflecting the depth of the engagement and ongoing support.

Choosing the Right Agency for Your Needs

Reviewing past projects is essential; the 179 works showcased by local agencies provide valuable insights into their creative processes and client satisfaction. Additionally, consider agencies that specialize in your sector or have a strong track record with similar-sized businesses.

New York City continues to be at the forefront of graphic design innovation, offering a rich array of agencies capable of transforming any brand. As a local expert at Sortlist, I encourage businesses to explore these options thoughtfully and find the agency that best fits their vision and budget.

Written by Karim Saadoune Sortlist Expert in New York City, NYLast updated on the 23-04-2025

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Frequently Asked Questions.

Creating a graphic identity for a start-up and rebranding an established company in New York City are two distinct processes with several key differences. Understanding these differences is crucial for graphic identity agencies in the Big Apple to deliver effective solutions. Let's break down the main distinctions:

Aspect	Start-up Graphic Identity	Established Company Rebranding
Brand History	Building from scratch	Working with existing brand equity
Target Audience	Often defining and attracting	Usually retaining while potentially expanding
Market Position	Establishing new presence	Evolving current position
Design Flexibility	High flexibility	May be constrained by existing associations
Timeline	Often faster	Usually more prolonged
Stakeholder Involvement	Typically fewer decision-makers	Often involves multiple departments

1. Brand History and Equity:

Start-ups: In New York's competitive market, start-ups have a blank canvas. They need to create a graphic identity that quickly communicates their unique value proposition and stands out in a crowded field.
Established Companies: Rebranding involves carefully evolving the existing identity. It's crucial to maintain recognizable elements while modernizing the brand, especially for companies with a strong presence in iconic NYC locations.

2. Target Audience:

Start-ups: Often need to define and attract their audience. In New York's diverse market, this might involve creating a graphic identity that appeals to specific boroughs or demographics.
Established Companies: Usually focus on retaining their current audience while potentially expanding. The challenge is to refresh the brand without alienating loyal customers.

3. Market Position:

Start-ups: Need to carve out a unique position in New York's saturated market. The graphic identity should help them stand out and make a memorable first impression.
Established Companies: Often aim to reaffirm or slightly shift their market position. This might involve updating the visual identity to reflect new offerings or values.

4. Design Flexibility and Innovation:

Start-ups: Have more freedom to be bold and innovative. They can take risks with cutting-edge design trends popular in New York's creative scene.
Established Companies: Need to balance innovation with familiarity. The challenge is to modernize while maintaining brand recognition.

5. Timeline and Process:

Start-ups: Often require a faster turnaround. In New York's fast-paced environment, start-ups may need to launch quickly to capitalize on market opportunities.
Established Companies: Rebranding typically takes longer due to the need for stakeholder buy-in, market research, and gradual implementation to avoid customer confusion.

6. Stakeholder Involvement:

Start-ups: Usually have a smaller team, allowing for quicker decisions and more direct communication with the graphic identity agency.
Established Companies: Often involve multiple departments and levels of approval, requiring more extensive collaboration and consensus-building.

7. Budget Considerations:

Start-ups: May have limited budgets, requiring creative solutions and prioritization of key brand elements.
Established Companies: Often have larger budgets but need to justify the ROI of rebranding, especially in a cost-conscious market like New York.

8. Implementation Scale:

Start-ups: Typically implement their new identity across a smaller range of touchpoints.
Established Companies: Need to consider a wide array of existing branded materials, from signage in multiple locations to a vast array of marketing collateral.

In conclusion, while both processes aim to create a strong, effective graphic identity, the approach and considerations differ significantly. New York City's unique business landscape, with its mix of cutting-edge start-ups and long-standing corporations, requires graphic identity agencies to be versatile and deeply understand these distinctions. Whether crafting a fresh identity for a Brooklyn tech start-up or refreshing the brand of a Wall Street institution, the key is to create a visual identity that resonates with the target audience and stands out in the city's vibrant visual ecosystem.

Graphic identity companies in New York City, a global melting pot of cultures and a hub for international business, have developed sophisticated strategies to create designs that resonate both locally and globally. Here are some key approaches they use:

Cultural Research and Collaboration: NYC-based agencies often employ diverse teams and collaborate with local experts in target markets. They conduct in-depth research on cultural symbols, colors, and traditions to ensure designs are respectful and meaningful across different cultures.
Universal Visual Language: Companies focus on creating symbols and visual elements that have universal appeal while allowing for cultural customization. This might involve using simplified geometric shapes or abstract representations that can be interpreted positively across cultures.
Modular Design Systems: Agencies develop flexible brand identities that can be easily adapted for different markets without losing core brand recognition. This allows for localization of certain elements while maintaining global consistency.
Color Psychology: New York designers are adept at using color strategically, understanding that color perceptions vary across cultures. They often create palettes that can be adjusted for different markets without compromising the overall brand identity.
Typography Solutions: With expertise in multilingual design, NYC agencies create custom typefaces or choose fonts that work well across multiple writing systems, ensuring brand consistency in global markets.
Iconography and Symbolism: Designers create icons and symbols that are culturally neutral or easily adaptable, avoiding imagery that might be offensive or misinterpreted in certain cultures.
User Testing and Feedback: Agencies often conduct extensive user testing with diverse global audiences to gather feedback and refine designs for maximum cross-cultural appeal.
Digital-First Approach: With the increasing importance of digital presence, NYC companies create designs that are optimized for various digital platforms, ensuring global accessibility and consistent brand experience across devices and cultures.

By employing these strategies, graphic identity companies in New York City are able to create designs that respect cultural nuances while maintaining broad, global appeal. This approach not only demonstrates cultural sensitivity but also enhances brand recognition and effectiveness in the international marketplace.

Graphic identity agencies in New York City excel at incorporating a client's values and mission into visual branding elements through a meticulous and creative process. Here's how top agencies in the Big Apple typically approach this crucial aspect of branding:

In-depth Discovery: NYC agencies begin with comprehensive client interviews and workshops to deeply understand the client's core values, mission, and brand personality. This often involves engaging with key stakeholders across different departments to gain a holistic view.
Market Research: Agencies conduct thorough research on the client's industry, competitors, and target audience in the New York market and beyond. This ensures the visual identity will resonate with the intended audience while standing out in a competitive landscape.
Conceptualization: Drawing from the gathered insights, designers create mood boards and initial concepts that visually represent the client's values and mission. This might include exploring color psychology, typography styles, and imagery that align with the brand's ethos.
Symbol and Logo Development: Agencies craft unique symbols or logotypes that encapsulate the essence of the brand. For example, a sustainable New York-based company might incorporate elements of nature or recycling into their logo design.
Color Palette Selection: Colors are chosen to evoke specific emotions and associations tied to the brand's values. A fintech startup in NYC aiming to convey trust and innovation might opt for a palette combining deep blues with vibrant, tech-inspired accent colors.
Typography: Font choices are made to reflect the brand's personality. A luxury real estate firm in Manhattan might choose elegant serif fonts, while a Brooklyn-based tech company might opt for modern, sans-serif typefaces.
Imagery and Iconography: Custom illustrations, photography styles, and icon sets are developed to visually communicate the brand's mission and values across various touchpoints.
Brand Story Integration: Agencies in NYC are particularly adept at weaving brand narratives into visual elements. This might involve creating visual metaphors or using local landmarks to represent company values.

To illustrate this process, let's look at a hypothetical case study:

Client	Values/Mission	Visual Branding Elements
EcoTech Solutions (A New York-based green technology startup)	Innovation, Sustainability, Urban Efficiency	- Logo: Stylized leaf integrated with circuit board design - Colors: Green and blue palette with silver accents - Typography: Clean, modern sans-serif font - Imagery: Urban landscapes fused with nature elements - Iconography: Tech-inspired eco-friendly symbols

According to a 2024 survey by the New York Design Association, 87% of clients reported that their visual branding accurately reflected their company's values and mission after working with a professional graphic identity agency. This underscores the importance and effectiveness of expert brand development in a competitive market like New York City.

By meticulously crafting these visual elements, New York City's graphic identity agencies ensure that every aspect of a brand's visual identity is imbued with meaning and purpose, effectively communicating the client's values and mission to their target audience.