CUT THRU

Brooklyn, United States

Strategic brands that drive 3x more revenue.

CUT THRU — Built for Brands Ready to Play a Bigger Game 🏆 Boutique Branding Agency of the Year – Global (Netty Awards 2023 & 2024) 🌐 www.cutthru.com You’re either building the next big thing — or running something already big that’s no longer performing like it should. You’re pushing content, spending on ads, tweaking the funnel... but results are flat. The message isn’t landing. The market isn’t moving. Whatever your size, the problem is the same: Your brand isn’t cutting through. CUT THRU is a strategic branding agency for brands ready to scale, reposition, or dominate their category. Based in Sydney and New York, we help ambitious teams turn branding into a growth engine — fast. We’ve taken startups from $0 to $1B+, helped Quillette grow to 100K+ paid subscribers, and rebranded America’s most successful public interest law firm without losing legacy or edge. Even the team behind Apple and Dior’s packaging calls us when clarity matters most. What makes us different? We test brands like products — with real-world, double-blind validation We guarantee conversion rate improvements We use conversion-centred design + behavioural psychology We hire artists who think like strategists — and vice versa We work across sectors built for scale and impact: 🏘️ Real Estate | 💰 Finance | ⚖️ Legal | 🏥 Medical | 🧘 Health & Wellness | 🛒 FMCG 🍽️ Hospitality | 🎓 Education | ⛏️ Mining | 🏛️ Politics | 📰 Media | 💻 SaaS 📅 Ready to talk timing, costs, and see if we’re the right fit? Book in and speak with our Brand Strategists Jonathan and Riley here:https://calendly.com/cutthru/intro

8 people in their team

Speaks English

9 projects in their portfolio

Sortlist member since 2024

Founded in 2017

5 awards conferred

5/5

(96 reviews)

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Services

27 services offered by CUT THRU

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Description

No description provided for this service.

Works in Branding & Positioning (9)

Marketing Agency Branding - Prosperity Media - Branding & Positioning

Allied Health Services Branding - Like Family - Branding & Positioning

Online Pharmacy Branding - Simple Dose - Branding & Positioning

Online Form Builder Branding - Paperform - Branding & Positioning

Reviews in Branding & Positioning (4)

Pat Casey

Jonathan Bed

Alex Bottomley

Rajan Kumar

Clients in Branding & Positioning (4)

Prosperity MediaMarketing & Advertising | national

Like FamilyOthers | regional

Simple DosePharmaceuticals & Biotech | international

PaperformSoftware & Computer Services | international

Learn more about Branding & Positioning

Description

Our packaging design goes beyond just enclosing your product - it becomes a powerful brand asset. We create packaging that catches attention on crowded shelves and conveys your brand story at a glance. From structural design to graphics and materials, our obsessive packaging design process results in solutions customised to your product, audience, and business goals. We explore concepts with high visual impact to differentiate you. With expertise across categories from food and beverage to consumer goods and beyond, we develop packaging that delights consumers while optimising production costs. Our team brings fresh ideas to elevate your brand experience through unboxing moments and shelf appeal.

Skills in Packaging (19)

Packaging Design

Branding Positioning

Graphic Packaging

Price Packaging Strategy

Packaging Labels

Pharmaceutical Packaging

Food Packaging

Packing

Durable Labels

Non-food Packaging

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Description

Cut Thru delivers impactful copy that casts brands in their best light. We begin by analysing your target audiences to deeply understand their wants, needs and preferences. This insight guides our work. Our team of writers then collaborate closely with you to develop messaging strategies aligned with your brand's core values and positioning. From there, we craft everything from website content and social posts to email campaigns, case studies and more. All copy is tailored for optimal performance across its intended channels with precise targeting, compelling calls to action and naturally persuasive language. Thorough editing ensures a polished, error-free finished product. If not strategically crafted, words cannot achieve their potential to attract, engage and influence audiences. That's why clients trust us to thoughtfully develop persuasive narratives that move their business objectives forward. Contact us to discuss how we can help strengthen your brand message.

Skills in Copywriting (6)

Content Curation

Content Edition

Digital Copywriting

Content Marketing

Text Analytics

Persuasive Copywriting

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Description

Cut Thru delivers impactful, results-driven copy. We begin by analyzing target audiences to develop an acute understanding of motivations, concerns and preferred tones of communication. This insight guides the crafting of strategic messaging. Our team of experienced writers collaborates closely with clients to conceive and refine narratives aligned with their brand that attract and engage. We professionally generate all manner of collateral from website content to social media captions, email campaigns to case studies. All copy is precisely targeted across channels and compellingly persuasive. Rigorous editing ensures flawless execution. If not strategically developed, words cannot achieve their potential to influence. We will make your graphics a strategic advantage that increases your brand recognition.

Skills in Graphic Design (6)

Creative Graphic Design

Graphic Chart Design

Graphic Frame

Online Graphic Design

Pixel Art

Photoshop

Reviews in Graphic Design (4)

Malcolm Robertson

Belinda Narbey

Jean Rogers

Daniel Walshaw

Learn more about Graphic Design

Description

CUT THRU crafts comprehensive visual identities. We immerse ourselves in your brand, audiences and goals to conceive forward-thinking concepts. Partnering closely, our specialised designers expertly refine iterations ensuring Big Ideas align with your positioning. From logotypes to digital assets and print collateral, we produce optimised graphic assets. Precision guides production through proprietary workflows and industry-leading tools. Flawless execution transforms initial ideas into cohesive brand languages. With visuals influencing vast information processing, identities strategically crafted increase top-of-mind awareness and advocate core values. That is why clients rely on expertly conceived aesthetics authentically representing and advancing their businesses. Let our identity solutions strengthen your brand for sustainable growth.

Skills in Graphic Identity (1)

Identity Design

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Description

CUT THRU Branding uses strategic photography to showcase brand integrity. We immerse in clients' missions to craft visual concepts authentically emphasising core values. Working closely, our skilled photographers execute compelling shots that inspire and inform. State-of-the-art techniques ensure impeccable technical quality for any medium. Precision guides each production. Flawless transformations realise innovative presentations as products, people and environments come to life. While visuals deeply influence perception, our process strengthens identity. Natural imagery forms connections and empowers customer understanding beyond surface impressions. Ultimately we help brands reveal their true selves to the world through our photographic storytelling.

Skills in Photography (5)

Photo Retouch

Photo Shooting

Product Photography

Digital Photography

Photo Portrait

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Description

CUT THRU translates brands' messages into compelling video. We immerse in clients' DNA to develop visual concepts authentically expressing their why. Collaborating internally, our creative and production teams execute immersive films that inform and inspire audiences. Precision equipment and techniques ensure polished, professional results. Throughout production and post-production, meticulous care transforms strategies into high-impact spotlights sharing the humanity in your work. More than just an optical experience, our videos foster deeper engagement by bringing brands to life through emotional storytelling. While visual mediums profoundly shape perception, ours emphasise the values and people behind commercial success. Let our videos introduce your organisation to the world in a way that forges authentic, long-lasting connections.

Skills in Video Production (5)

Visual Effect

Video Editing

Interactive Video Production

Story Telling

Casting

Reviews in Video Production (2)

Daniel Andrews

Joshua Rice

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Description

CUT THRU builds strategic campaigns that move markets. Through research, we craft nuanced understanding of consumer mindsets to develop messaging resonating at both rational and emotional levels. Working cross-functionally, our creative and account teams oversee all campaign executions. From ideation to production and deployment, meticulous care ensures initiatives flourishing purposefully across channels. Precision targeting maximises each touchpoint's potential as paid, owned and earned spaces synergise persuasive content. Ongoing optimisation circles back insights informing continuous campaign refinement. More than surface impressions, our advertising fosters deeper engagement through thoughtful solutions addressing real needs. Our expertise will transform your messaging and establish your organisation as a trusted partner for the long term.

Skills in Advertising (5)

Full-Service

Advertising Production

Digital Media Advertising

Multi Channel Advertising

Web Advertising

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Description

CUT THRU Branding crafts strategic corporate communication plans to strengthen organisational profiles. Through analysis, the most impactful internal and external narratives are identified. Skilled practitioners develop multichannel initiatives across appropriate media like intranets, publications, events and PR. This supports executive leadership on important company matters. Metrics optimise messaging and spokesperson selection for employees and other key audiences. Continuous refinement cultivates influence and trust within the organisation and industry. Strategic communication fosters mutual understanding across groups. Our corporate communications expertise elevates brands by guiding reputation-building initiatives that unite stakeholders behind the company vision.

Skills in Corporate Communication (2)

Internal Communication

Public Affairs

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Description

CUT THRU develops robust content strategies to elevate brands and engage audiences. Our analysis identifies high-value storylines and the optimal channels for sharing them. Skilled content strategists craft editorial calendars tailored to each community's interests and consumption preferences. Insights into user behaviours inform dynamic content creation. Guiding cross-functional teams, we optimise the end-to-end content process from ideation to distribution. Seamless integration across blogs, social profiles and other platforms amplifies any message. Metrics expose the highest performing themes, voices and formats to deepen engagement. Continuous tuning cultivates loyal readership that drives business goals. Our content strategy expertise cultivates vibrant conversations and builds understanding with target audiences. Clients gain competitive advantage through content that attracts, entertains and inspires on their desired terms.

Skills in Content Strategy (4)

Social Content Strategy

Content Advertising

Shareable Content

Target Audience Definition

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Awards

CUT THRU was awarded 5 times

#7 on Yahoo Finance's Worlds Top Branding Agencies2023-06-01The Top Branding Agencies in June, 2023

Top 5 Branding Agencies in Australia 20222022-01-01Branding

Sustainable Design of the Year 20232023-11-30Branding

CSS Design Awards2022-03-01Web design/Dev

Reviews

96 reviews for CUT THRU

5/5

(96 reviews)

Eddie MaCo-Founder at Vigilanti

Team: 1 - 10

Eddie Ma recommends this agency

What was the objective behind your collaboration?

The objective of our collaboration with CUT THRU was to refine Vigilanti’s brand positioning and clearly communicate our value in a competitive market. We wanted strategic support to strengthen our messaging, ensure consistency across our brand, and better connect with our target audience.

What did you enjoy the most during your collaboration?

What we enjoyed most was CUT THRU’s strategic thinking and collaborative working style. The team took the time to understand our business and challenges before providing clear, actionable insights. Communication was open and structured, and the process felt very aligned and efficient from start to finish.

Are there any areas for improvements?

We are very satisfied with the collaboration and the results achieved. At this point, we don’t have any specific areas for improvement to suggest

5/5

Budget
Quality
Schedule
Collaboration

Ale VaticFounder at Journ Flooring

Team: 1 - 10

Ale Vatic recommends this agency

What was the objective behind your collaboration?

Our objective in working with CUT THRU was to clearly define Journ Flooring’s brand positioning and communicate our value more effectively in a competitive market. We wanted to sharpen our messaging, align our brand with our growth goals, and create a stronger, more consistent brand presence.

What did you enjoy the most during your collaboration?

What we enjoyed most was CUT THRU’s strategic and collaborative approach. The team invested time in understanding our business, industry, and customers before offering guidance. Their insights were practical and well thought out, and communication throughout the process was clear, transparent, and efficient.

Are there any areas for improvements?

We’re very happy with the collaboration and the outcomes achieved. At this stage, we don’t have any specific areas for improvement to note.

5/5

Budget
Quality
Schedule
Collaboration

Dylan BrandonCo-Founder at BouncePay

Team: 1 - 10

Dylan Brandon recommends this agency

What was the objective behind your collaboration?

The objective of our collaboration with CUT THRU was to clearly define and strengthen BouncePay’s brand positioning. As a fintech company, it was important for us to communicate trust, clarity, and value in a competitive market, and we wanted strategic guidance to sharpen our messaging and overall brand narrative.

What did you enjoy the most during your collaboration?

What we enjoyed most was CUT THRU’s strategic clarity and hands-on approach. The team took the time to fully understand our product, industry, and audience before making recommendations. Their insights were practical, well-structured, and backed by solid reasoning, and communication throughout the project was clear, open, and collaborative.

Are there any areas for improvements?

We are very satisfied with the collaboration and the results delivered. At this stage, we don’t have any specific areas for improvement to highlight.

5/5

Budget
Quality
Schedule
Collaboration

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Contact details of CUT THRU

Details

Headquarter8658 16th Ave, Brooklyn, NY 11214, USA
32/187 Cleveland St, Redfern NSW 2016, Australia