CUT THRU
Strategic brands that drive 3x more revenue.
CUT THRU — Built for Brands Ready to Play a Bigger Game 🏆 Boutique Branding Agency of the Year – Global (Netty Awards 2023 & 2024) 🌐 www.cutthru.com You’re either building the next big thing — or running something already big that’s no longer performing like it should. You’re pushing content, spending on ads, tweaking the funnel... but results are flat. The message isn’t landing. The market isn’t moving. Whatever your size, the problem is the same: Your brand isn’t cutting through. CUT THRU is a strategic branding agency for brands ready to scale, reposition, or dominate their category. Based in Sydney and New York, we help ambitious teams turn branding into a growth engine — fast. We’ve taken startups from $0 to $1B+, helped Quillette grow to 100K+ paid subscribers, and rebranded America’s most successful public interest law firm without losing legacy or edge. Even the team behind Apple and Dior’s packaging calls us when clarity matters most. What makes us different? We test brands like products — with real-world, double-blind validation We guarantee conversion rate improvements We use conversion-centred design + behavioural psychology We hire artists who think like strategists — and vice versa We work across sectors built for scale and impact: 🏘️ Real Estate | 💰 Finance | ⚖️ Legal | 🏥 Medical | 🧘 Health & Wellness | 🛒 FMCG 🍽️ Hospitality | 🎓 Education | ⛏️ Mining | 🏛️ Politics | 📰 Media | 💻 SaaS 📅 Ready to talk timing, costs, and see if we’re the right fit? Book in and speak with our Brand Strategists Jonathan and Riley here:https://calendly.com/cutthru/intro 8 people in their team
Speaks English
9 projects in their portfolioSortlist member since 2024
Founded in 2017
5 awards conferred5/5
Services
27 services offered by CUT THRU
Description No description provided for this service.
Works in Branding & Positioning (9) Reviews in Branding & Positioning (68) Gary WallJames NorquayJessica ChinSimon LeeClients in Branding & Positioning (9) CenarioBanking & Financials | internationalPaperformSoftware & Computer Services | internationalLike FamilyOthers | regionalSimple DosePharmaceuticals & Biotech | international
Learn more about Branding & PositioningDescription Our packaging design goes beyond just enclosing your product - it becomes a powerful brand asset. We create packaging that catches attention on crowded shelves and conveys your brand story at a glance. From structural design to graphics and materials, our obsessive packaging design process results in solutions customised to your product, audience, and business goals. We explore concepts with high visual impact to differentiate you. With expertise across categories from food and beverage to consumer goods and beyond, we develop packaging that delights consumers while optimising production costs. Our team brings fresh ideas to elevate your brand experience through unboxing moments and shelf appeal.Skills in Packaging (19) Non-food PackagingE-Commerce PackagingProtective PackagingBeverage PackagingPackaging LabelsDurable LabelsCreative PackagingPharmaceutical PackagingFood PackagingFolding Cartons+9
Learn more about PackagingDescription Cut Thru delivers impactful copy that casts brands in their best light. We begin by analysing your target audiences to deeply understand their wants, needs and preferences. This insight guides our work. Our team of writers then collaborate closely with you to develop messaging strategies aligned with your brand's core values and positioning. From there, we craft everything from website content and social posts to email campaigns, case studies and more. All copy is tailored for optimal performance across its intended channels with precise targeting, compelling calls to action and naturally persuasive language. Thorough editing ensures a polished, error-free finished product. If not strategically crafted, words cannot achieve their potential to attract, engage and influence audiences. That's why clients trust us to thoughtfully develop persuasive narratives that move their business objectives forward. Contact us to discuss how we can help strengthen your brand message.Skills in Copywriting (5) Content CurationText AnalyticsPersuasive CopywritingContent EditionDigital Copywriting
Learn more about CopywritingDescription Cut Thru delivers impactful, results-driven copy. We begin by analyzing target audiences to develop an acute understanding of motivations, concerns and preferred tones of communication. This insight guides the crafting of strategic messaging. Our team of experienced writers collaborates closely with clients to conceive and refine narratives aligned with their brand that attract and engage. We professionally generate all manner of collateral from website content to social media captions, email campaigns to case studies. All copy is precisely targeted across channels and compellingly persuasive. Rigorous editing ensures flawless execution. If not strategically developed, words cannot achieve their potential to influence. We will make your graphics a strategic advantage that increases your brand recognition.Skills in Graphic Design (6) Graphic FramePhotoshopPixel ArtOnline Graphic DesignGraphic Chart DesignCreative DesignReviews in Graphic Design (5) Jean RogersMalcolm RobertsonDaniel WalshawBelinda Narbey
Learn more about Graphic DesignDescription CUT THRU crafts comprehensive visual identities. We immerse ourselves in your brand, audiences and goals to conceive forward-thinking concepts. Partnering closely, our specialised designers expertly refine iterations ensuring Big Ideas align with your positioning. From logotypes to digital assets and print collateral, we produce optimised graphic assets. Precision guides production through proprietary workflows and industry-leading tools. Flawless execution transforms initial ideas into cohesive brand languages. With visuals influencing vast information processing, identities strategically crafted increase top-of-mind awareness and advocate core values. That is why clients rely on expertly conceived aesthetics authentically representing and advancing their businesses. Let our identity solutions strengthen your brand for sustainable growth.Skills in Graphic Identity (1) Identity Design
Learn more about Graphic IdentityDescription CUT THRU Branding uses strategic photography to showcase brand integrity. We immerse in clients' missions to craft visual concepts authentically emphasising core values. Working closely, our skilled photographers execute compelling shots that inspire and inform. State-of-the-art techniques ensure impeccable technical quality for any medium. Precision guides each production. Flawless transformations realise innovative presentations as products, people and environments come to life. While visuals deeply influence perception, our process strengthens identity. Natural imagery forms connections and empowers customer understanding beyond surface impressions. Ultimately we help brands reveal their true selves to the world through our photographic storytelling.Skills in Photography (5) Photo PortraitProduct PhotographyDigital PhotographyPhoto ShootingPhoto Editing
Learn more about PhotographyDescription CUT THRU translates brands' messages into compelling video. We immerse in clients' DNA to develop visual concepts authentically expressing their why. Collaborating internally, our creative and production teams execute immersive films that inform and inspire audiences. Precision equipment and techniques ensure polished, professional results. Throughout production and post-production, meticulous care transforms strategies into high-impact spotlights sharing the humanity in your work. More than just an optical experience, our videos foster deeper engagement by bringing brands to life through emotional storytelling. While visual mediums profoundly shape perception, ours emphasise the values and people behind commercial success. Let our videos introduce your organisation to the world in a way that forges authentic, long-lasting connections.Skills in Video Production (5) Story TellingVideo EditingVisual EffectsCastingInteractive Video ProductionReviews in Video Production (2) Daniel AndrewsJoshua Rice
Learn more about Video ProductionDescription CUT THRU builds strategic campaigns that move markets. Through research, we craft nuanced understanding of consumer mindsets to develop messaging resonating at both rational and emotional levels. Working cross-functionally, our creative and account teams oversee all campaign executions. From ideation to production and deployment, meticulous care ensures initiatives flourishing purposefully across channels. Precision targeting maximises each touchpoint's potential as paid, owned and earned spaces synergise persuasive content. Ongoing optimisation circles back insights informing continuous campaign refinement.
More than surface impressions, our advertising fosters deeper engagement through thoughtful solutions addressing real needs. Our expertise will transform your messaging and establish your organisation as a trusted partner for the long term.Skills in Advertising (5) Multi Channel AdvertisingAdvertising ProductionWeb AdvertisingDigital Media AdvertisingFull-Service
Learn more about AdvertisingDescription CUT THRU Branding crafts strategic corporate communication plans to strengthen organisational profiles. Through analysis, the most impactful internal and external narratives are identified. Skilled practitioners develop multichannel initiatives across appropriate media like intranets, publications, events and PR. This supports executive leadership on important company matters. Metrics optimise messaging and spokesperson selection for employees and other key audiences. Continuous refinement cultivates influence and trust within the organisation and industry. Strategic communication fosters mutual understanding across groups. Our corporate communications expertise elevates brands by guiding reputation-building initiatives that unite stakeholders behind the company vision.Skills in Corporate Communication (2) Public AffairsInternal Communication
Learn more about Corporate CommunicationDescription CUT THRU develops robust content strategies to elevate brands and engage audiences. Our analysis identifies high-value storylines and the optimal channels for sharing them. Skilled content strategists craft editorial calendars tailored to each community's interests and consumption preferences. Insights into user behaviours inform dynamic content creation. Guiding cross-functional teams, we optimise the end-to-end content process from ideation to distribution. Seamless integration across blogs, social profiles and other platforms amplifies any message. Metrics expose the highest performing themes, voices and formats to deepen engagement. Continuous tuning cultivates loyal readership that drives business goals. Our content strategy expertise cultivates vibrant conversations and builds understanding with target audiences. Clients gain competitive advantage through content that attracts, entertains and inspires on their desired terms.Skills in Content Strategy (4) Target Audience DefinitionShareable ContentSocial Content StrategyContent Advertising
Learn more about Content Strategy
Team
8 members in CUT THRU's team
Awards
CUT THRU was awarded 5 times
#7 on Yahoo Finance's Worlds Top Branding Agencies2023-6-1The Top Branding Agencies in June, 2023
Top 5 Branding Agencies in Australia 20222022-1-1Branding
Sustainable Design of the Year 20232023-11-30Branding
CSS Design Awards2022-3-1Web design/Dev
Growth Marketing Toolbox2021-11-1Growth and Branding
Reviews
80 reviews for CUT THRU
5/5
(80 reviews)
SK
Scott KempemaSVP & Chief Brand at Officer, E2open
ServiceBranding & Positioning
What was the objective behind your collaboration?Our entire exercise with CUT THRU was a repositioning of the company coupled with a rebranding. Our organization competed as a challenger brand in the supply chain, and we wanted to elevate our position and proposition by using branding to improve awareness and brand premiums.
What did you enjoy the most during your collaboration?The entire project started with the branding strategy I put together and then provided CUT THR . I provided very clear documentation that highlighted our respect for their team to facilitate a project we could all be proud of. The documentation I provided included research I'd already completed and a competitive audit.
Scott Kempema recommends this agency
EW
Eric WisnefskyCEO at Precinmac
ServiceBranding & Positioning
What was the objective behind your collaboration?We acquired many other businesses, so we wanted to hire someone to help us with our brand identity. We were trying to understand the strengths of our current brand and the underlying bands we bought. Once we understood our identity, we’d essentially create a unity
What did you enjoy the most during your collaboration?The second engagement was around brand development. They essentially created an architecture of how the brand should look in terms of the name, narrative, messaging, voice, visual systems, logos, typography, color palettes, imagery, and so on
Eric Wisnefsky recommends this agency
HL
Holly LendermanVP at Communications, Stephens
ServiceBranding & Positioning
What was the objective behind your collaboration?We originally partnered with CUT THRU to help us with our brand experience and employee brand engagement. Our objective was to get our name out there and promote our offering to potential clients.
What did you enjoy the most during your collaboration?We’ve done a number of different projects with CUT THRU since 2016. Their efforts have included brand strategy, branding, print, digital, and social media design, campaigns and initiatives management, event support, video production, research, and more.
Holly Lenderman recommends this agency
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Contact
Contact details of CUT THRU
Details
- Headquarter8658 16th Ave, Brooklyn, NY 11214, USA
- 32/187 Cleveland St, Redfern NSW 2016, Australia