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What was the objective behind your collaboration?We had two new consumer-oriented financial service products and needed help with naming and brand mark development.
What did you enjoy the most during your collaboration?The CUT THRU team’s attention to detail and industry knowledge was valuable to us. We didn’t have to educate them on how the market works and what we do — they already had an appreciation for how our niche worked within the financial services space.
Niki Laczewski recommends this agency
What was the objective behind your collaboration?We were looking for a partner to help us develop new naming, a brand identity, color palettes, iconography, typography, etc. Essentially, we needed someone to develop the brand guideline book for us. Our team was looking to make ourselves more market-friendly.
What did you enjoy the most during your collaboration?The team was very involved. They carefully listened to our needs. We demand a lot of attention because we’re a new business. CUT THRU Branding really tried to understand all our needs, to clarify and analyze what we needed, and to double-check on it. Communication, project management, and how they handled the project were impressive.
David Eaton recommends this agency
What was the objective behind your collaboration?We were planning on expanding across the country and needed someone to take a deep dive into our brand to help us understand how it resonates with customers, both new and old.
What did you enjoy the most during your collaboration?They were extremely agile and responsive. We also appreciated that the team wasn't afraid to give their opinion on how we wanted to go about the data collection process.
Anand Biradar recommends this agency
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