Project made for Sodexo Middle East in the Industrial Goods & Services industry for a B2B audience.
Project made for Setec in the Construction industry for a B2B audience.
Project made for Imdaad Group in the Industrial Goods & Services industry for a B2B audience in 2021.Imdaad is the Middle East’s leading Integrated Facility Management Company. It is a founding member of the Middle East Facilities Management Association (MEFMA) and employs a multi-cultural workforce of over 7,000 skilled workers from 37 countries. Imdaad is owned by Investment Corporation of Dubai (ICD) and comprises a group of companies providing integrated and sustainable facilities management services.Imdaad Group selected Cactix as its strategic partner to help build a strong thought-leading online presence, increase brand awareness, and drive more business to the group’s various units.We launched new websites for Imdaad Group that best represent the group’s profile and activities. We also developed and implemented a comprehensive inbound marketing strategy to help Imdaad achieve its goals. Our work is ongoing and it includes a number of integrated services including social media, search engine optimization, strategic content research and development, email marketing, and administration of website and HubSpot marketing hub and assets.
Project made for Diligencia Consulting in the Banking & Financials industry for a B2B audience in 2019.Diligencia Consulting uses advanced technology and human insight to extract unstructured data on companies in territories where public domain information is not readily available such as the Middle East and Africa. Their platform ClarifiedBy is used in multiple contexts; for investment planning, business development, due diligence, KYC, dispute resolution and supporting credit assessments.Diligencia was looking for a scalable way to improve customer relationship management and the onboarding processes for new trials and subscribers. In parallel, Diligencia was looking to leverage content marketing to generate quality leads for the business development teams.HubSpot Marketing Hub was a perfect fit for Diligencia’s requirements and Cactix was selected as the agency of choice to onboard Diligencia into the platform and ensure they make the best use of it.Our HubSpot onboarding project kicked off with a strategy phase followed by the technical implementation of HubSpot Marketing Pro, and thorough training sessions for marketing and business development teams in the UAE and the UK.We were engaged again by Diligencia at a later stage to design and implement a campaign on HubSpot for their Sub-Saharan Africa datasets which involved the development and implementation of rich infographics, country fact files, blog posts, email shots, and social media posts. The campaign succeeded in influencing key decision makers and resulted in closed deals.
Project made for Kaspersky in the Software & Computer Services industry for a B2B audience.
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