Cactix (+ reviews) | Sortlist

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Cactix Dubai, United Arab Emirates

This agency profile and details are managed by the agency owner.

Cactix is a B2B Marketing Agency based in Dubai, UAE, established in 2011 and serving clients worldwide. We help B2B businesses reach their target market by building and growing a successful, profitable, and influential online presence.

Cactix functions as both an agency and a consultancy, delivering value to clients through four integrated disciplines; marketing, content, web, and PR. Ensuring that all output is in line with your company’s strategy.

Cactix is fully certified as a Google Partner, a HubSpot Solutions Partner and an Adobe Business Solutions partner.

Speaks Arabic, English, French, Spanish
12 projects in their portfolio
2 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2020
Founded in 2011

Services

4 services offered by Cactix

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Experience level

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  • Description
    Make your website your best salesperson with the help of Cactix https://www.cactix.com/capabilities/web/web-design-and-development/ We are not just designers and developers, we are experienced B2B marketers and business people who understand the pivotal role of the website in your business. We know that when your website goes live it is only the beginning of the journey not the end and we understand that your website is an investment not an expense. This premise dictates our approach to providing web design and development services, and because we have the digital marketing and content strategy and development capabilities too, we are able to deliver complete solutions to our clients. Our web design and development practice features an experienced full-stack team of consultants, projects managers, UX/UI experts, designers, developers, and deployment professionals. In addition, we operate according to a well documented set of DevOps processes and checklists to ensure 100% reliability and quality control. Our Services Some of the services we offer in web design and development include: Custom Web Design and Development Theme-based Design and Development Portal / Web Application Design and Development Multilingual Web Design and Development WordPress Development HubSpot COS Development Adobe Experience Manager Development Laravel Development Custom PHP Development Angular Development Node.js Development Front-End Design and Development E-Commerce / Custom Cart Development Magento / Adobe Commerce Cloud Development WooCommerce Development AMP/PWA Development UX/UI Consulting VPS Web Hosting Cloud Computing Web Hosting Website Maintenance DevOps Consulting and Services Website Audits Performance Optimisation and Enhancements Security Optimisation and Enhancements Back-End Integrations
    Skills in Website Creation (10)
    website maintenanceweb hostingWeb application developmentWordPressWeb DesignWeb DevelopmentGrowth Driven DesignWordPress Developmentcustom websitecms development
    Works in Website Creation (8)
    Quest Nutra Pharma - Website Creation
    Imdaad Group - Website Creation
    Diligencia Consulting - Website Creation
    Emirates Nature WWF - Website Creation
    Clients in Website Creation (8)
    Diligencia ConsultingBanking & Financials | international
    Quest Nutra PharmaPharmaceuticals & Biotech | international
    Bourn Hall Fertility CentreHospitals & Healthcare | national
    Abu Dhabi National Insurance Company (ADNIC)Banking & Financials | national

    Learn more about Website Creation


  • Description
    Attract, win, and keep your ideal clients with the help of Cactix https://www.cactix.com/capabilities/marketing/ Cactix was one of the earliest agencies to adopt the concept of inbound marketing and repurpose traditional digital marketing activities under this powerful methodology. Cactix was also one of the earliest agencies in the region to become a solutions partner for HubSpot, the world’s leading inbound marketing software and in fact the company that coined the ‘Inbound Marketing’ term itself. Cactix is also a partner for Adobe Business Solutions including the Marketo Engage, which is the leading inbound marketing platform for B2Bs. In addition to the HubSpot and Adobe practices, Cactix has in-house capabilities in web, content, and marketing, which are the three major disciplines required to architect, implement and manage strategic and effective inbound marketing projects. Some of our digital strategy and marketing capabilities include: Inbound Marketing Content Marketing Search Engine Optimisation PPC Advertising Social Media Marketing Marketing Automation Email Marketing Account-Based Marketing Sales Enablement
    Skills in Digital Strategy (9)
    Digital MarketingDigital Advertisingb2b marketingmarketing and advertisingemail marketing campaignB2B Social mediaintegrated digital marketingonline marketing campaignb2b advertising
    Works in Digital Strategy (7)
    Quest Nutra Pharma - Digital Strategy
    Imdaad Group - Digital Strategy
    Diligencia Consulting - Digital Strategy
    Emirates Nature WWF - Digital Strategy
    Clients in Digital Strategy (7)
    Imdaad GroupIndustrial Goods & Services | regional
    Emirates Nature WWFNon-profit | national
    NVSSoftSoftware & Computer Services | international
    Bourn Hall Fertility CentreHospitals & Healthcare | national

    Learn more about Digital Strategy


  • Description
    Content capabilities to help you inform, engage, and inspire your audience. The written word remains one of the most powerful ways to deliver messages, tell stories, and inspire thoughts and actions. For businesses, content plays a critical role as it is the basis of all outgoing communications. Through content, businesses can reflect their identity, perspective, expertise, and voice. Using content, businesses can explain their products and services and sell to their target audience. Creating unique, engaging and valuable content is core for every business and it continues to gain importance with the shifts in market dynamics and customer behaviours.
    Skills in Content Strategy (5)
    B2B ContentContent DesignContent LocalisationContent DevelopmentContent Marketing
    Works in Content Strategy (6)
    Quest Nutra Pharma - Content Strategy
    Imdaad Group - Content Strategy
    Diligencia Consulting - Content Strategy
    Emirates Nature WWF - Content Strategy
    Clients in Content Strategy (6)
    Imdaad GroupIndustrial Goods & Services | regional
    Diligencia ConsultingBanking & Financials | international
    UAE Ministry of EducationGovernment & Administration | national
    Quest Nutra PharmaPharmaceuticals & Biotech | international

    Learn more about Content Strategy


  • Description
    Crack the code on what it takes to be on top with the help of Cactix https://www.cactix.com/capabilities/marketing/search-engine-optimisation/ When it comes to SEO we combine our long experience with a unique grey-hat approach, proprietary strategies and advanced tools to deliver tangible results to our clients. As a multi-disciplinary agency our SEO solutions are complete and do not require external resources. With our content capabilities we can develop the exact content required by any SEO strategy, and with our web capabilities we can execute any technical requirements. Our PR experts with their connections to the media and content networks are able to carry out effective outreach and digital PR campaigns that yield quality backlinks and klout. Our Services Some of the services we offer in search engine optimisation include: Research (Audiences, Topics, Trends, Keywords, SERPs, Competition) Website Audits Content Audits Strategy Content Strategy Content Development Technical SEO Rank Management and Reporting Backlink Prospecting and Building Outreach Campaigns Digital PR Local SEO International SEO Google My Business Optimisation Bing SEO Baidu SEO Website Migrations Google Penalty Recovery Reputation Management
    Skills in SEO (5)
    seo rankingLocal SEOEcommerce SEOSEO Consultingseo marketing
    Works in SEO (4)
    Quest Nutra Pharma - SEO
    Imdaad Group - SEO
    Diligencia Consulting - SEO
    NVSSoft - SEO
    Clients in SEO (4)
    Imdaad GroupIndustrial Goods & Services | regional
    Diligencia ConsultingBanking & Financials | international
    NVSSoftSoftware & Computer Services | international
    Quest Nutra PharmaPharmaceuticals & Biotech | international

    Learn more about SEO

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Portfolio

12 projects performed by Cactix

Quest Nutra Pharma
Quest Nutra Pharma

Project made for Quest Nutra Pharma in the Pharmaceuticals & Biotech industry for a B2B / B2C audience.Quest Nutra Pharma is a group of companies inspired by nature and dedicated to innovation, science and quality, delivering products and health solutions to both end- consumers and the food, beverage, health, pharmaceutical and agricultural industries. Quest’s business includes two streams: * B2C – manufacturing and distribution of five ranges of nutraceutical products in nine categories and serving 19 different health needs. The products are promoted and sold through various channels include wholesale, retail, and online through Quest’s own website as well as major outlets such as amazon.co.uk * B2B – manufacturing and distribution of wide ranges of flavours and botanical ingredients that serve various industries in addition to Quest’s white-label contract manufacturing services for custom nutraceutical products.For many years, Quest has selected Cactix as its strategic partner for all marketing needs including web and user experience design, content, product photography, and digital marketing and promotion.> Our group companies in both the United Arab Emirates and the United Kingdom have engaged Cactix continually since 2018 to provide a wide range of B2B and B2C services, including search engine optimisation, inbound marketing, website development and UX enhancement, online shopping projects, content development, and social media content. In a crowded marketplace of suppliers, Cactix has always personally impressed me for their entrepreneurial and commercial thinking, attention to customer-service, streamlined project management, and quality of delivery. I would not hesitate to recommend Cactix to businesses and corporates looking for quality, service, solutions, and timeliness at a reasonable price point.Mohamed HassamGroup MD – Quest Nutra Pharma Group

AdvertisingContent StrategyCopywriting+8
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Imdaad Group
Imdaad Group

Project made for Imdaad Group in the Industrial Goods & Services industry for a B2B audience in 2021.Imdaad is the Middle East’s leading Integrated Facility Management Company. It is a founding member of the Middle East Facilities Management Association (MEFMA) and employs a multi-cultural workforce of over 7,000 skilled workers from 37 countries. Imdaad is owned by Investment Corporation of Dubai (ICD) and comprises a group of companies providing integrated and sustainable facilities management services.Imdaad Group selected Cactix as its strategic partner to help build a strong thought-leading online presence, increase brand awareness, and drive more business to the group’s various units.We launched new websites for Imdaad Group that best represent the group’s profile and activities. We also developed and implemented a comprehensive inbound marketing strategy to help Imdaad achieve its goals. Our work is ongoing and it includes a number of integrated services including social media, search engine optimization, strategic content research and development, email marketing, and administration of website and HubSpot marketing hub and assets.

AdvertisingContent StrategyCopywriting+8
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Diligencia Consulting
Diligencia Consulting

Project made for Diligencia Consulting in the Banking & Financials industry for a B2B audience in 2019.Diligencia Consulting uses advanced technology and human insight to extract unstructured data on companies in territories where public domain information is not readily available such as the Middle East and Africa. Their platform ClarifiedBy [https://www.clarifiedby.com/] is used in multiple contexts; for investment planning, business development, due diligence, KYC, dispute resolution and supporting credit assessments.Diligencia was looking for a scalable way to improve customer relationship management and the onboarding processes for new trials and subscribers. In parallel, Diligencia was looking to leverage content marketing to generate quality leads for the business development teams.HubSpot Marketing Hub was a perfect fit for Diligencia’s requirements and Cactix was selected as the agency of choice to onboard Diligencia into the platform and ensure they make the best use of it.Our HubSpot onboarding project kicked off with a strategy phase followed by the technical implementation of HubSpot Marketing Pro, and thorough training sessions for marketing and business development teams in the UAE and the UK.We were engaged again by Diligencia at a later stage to design and implement a campaign on HubSpot for their Sub-Saharan Africa datasets which involved the development and implementation of rich infographics, country fact files, blog posts, email shots, and social media posts. The campaign succeeded in influencing key decision makers and resulted in closed deals.

Content StrategyDigital StrategyE-mailing+3
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Emirates Nature WWF
Emirates Nature WWF

Project made for Emirates Nature WWF in the Non-profit industry for a B2B audience in 2018.For almost two decades, Emirates Nature has been a prominent and active partner in environmental conservation in the region. Emirates Nature is part of the global WWF network, and it is the leading non-profit organisation established to drive positive change in the UAE.Emirates Nature WWF partners with individuals and institutions to achieve science-based solutions to combat climate change and safeguard the seas, the land, and their associated biodiversity.As Emirates Nature WWF seeks to acquire new donors and retain its existing ones, the marketing team was looking for an effective way to launch targeted B2B campaigns to generate new leads, engage with the existing partners, and run digital fund-raising campaigns.Cactix helped Emirates Nature WWF adopt the inbound marketing approach and provided them with all the necessary tools and training they needed to succeed. Our team onboarded Emirates Nature WWF on the industry leading HubSpot Marketing Pro platform, carried out essential strategy sessions, and designed and developed all the assets required to get the team up and running on the platform.Shortly after, Emirates Nature WWF expanded the use of HubSpot beyond the business development and marketing activities to include the education communications which are addressed to the general public.

Content StrategyDigital StrategyWebsite Creation
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NVSSoft
NVSSoft

Project made for NVSSoft in the Software & Computer Services industry for a B2B audience in 2018.NVSSoft is a leading provider of computer software solutions for information management for key sectors such as government and the public sector, healthcare, financial services, and telecommunications.NVSSoft selected Cactix as its strategic partner for all its marketing requirements. This includes designing new websites, new brand identities, creating marketing content and collateral, and running integrated marketing campaigns. We also took care of event marketing, market research, competitive analysis, and provided strategic marketing advice.

AdvertisingContent StrategyCopywriting+7
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Fintibi
Fintibi

Project made for Fintibi in the Software & Computer Services industry for a B2B audience in 2020.Fintibi’s main solution is a cloud-based software for financial analysis used by small to medium businesses for analyzing financial performance. Fintibi allows businesses to upload their financial statements for any selected periods, and perform all sorts of ratio analyses, visualizations, and what-if simulations.Fintibi needed a revamp of its user interface which was initially designed by back-end developers using ready UI-kits and without taking into consideration the application’s users and use cases. Fintibi hired Cactix to redesign the user experience and interface and implement tools to track and analyze the users’ interactions with the software.Cactix worked with financial experts and focused user groups to identify all the use cases and workflows in the solution and their frequency of usage. We documented the findings and the steps, and worked out the best logical groupings and shortcuts. From there our experienced UX/UI team worked on redesigning all the screens and provided the developers with all the necessary blueprints, codes, and assets required to implement the designs. We reviewed the designs following implementation to ensure there are no discrepancies.Cactix was hired again at a later stage by Fintibi to improve its DevOps setup as it was facing some issues. We migrated the application’s product and staging servers to a customized setup on Google Cloud Platform featuring auto scaling and load balancing, and we migrated the app’s marketing / landing page to WP Engine. We implemented GitLab Enterprise edition for source code management hosted on a customized setup in Linode. We then implemented CloudFlare’s CDN and SSL to all the properties. With the new DevOps setup Fintibi had a fully reliable zero downtime operation with total control and peace of mind.

Ergonomy (UX/UI)
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Awards

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Reviews

1 review for Cactix

5/5
(1 reviews)
David CookCEO at Project Partners & Contractors.Direct
5/5
We appreciate the dedication, patience, and professionalism. Dubai needs more of you!


Contact

Contact details of Cactix


Details



  • HeadquarterOffice 211, Building A6, Dubai Digital Park - واحة دبي السيليكونمنطقة صناعية - دبي - United Arab Emirates

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