What are the advantages of digital marketing?
Online marketing has advantages related to a better marketing performance of your business objectives. You will obtain more leads, better leads and if necessary you will be able to measure the results in order to make changes.
Traditional marketing asks for a lot of investment from your business in TV ads, radio spots, print advertising and much more. Digital marketing is cost-effective because you spend less money and you can get more leads. It is accessible to everyone because in PPC advertising for instance, you decide yourself about the budget to allocate and that budget can be rather low or high depending on your efforts. Moreover SEO, content marketing or any other type of digital marketing only costs you time but it also requires you to have the skills.
Tools such as Analytics makes digital marketing measurable over time. You can measure the impact of your digital marketing efforts and decide how to create your marketing campaign. Moreover online marketing has better techniques in order to target better the right audience. Through the use of Facebook ads or PPC ads you will reach the right audience based on personas you have created. In Search engine advertising the use of personas makes you reach the ideal customer.
In traditional marketing you are only able to impact one part of the buying journey, online marketing can assist the customer along the way. This means you have a better control about the customer experience of your brand, you can decide to use techniques of digital marketing in particular. Your brand reputation will be more exposed but also more easily managed by using social media strategies, content marketing strategies or other digital marketing related strategies.
Moreover this kind of marketing has a certain degree of flexibility. A PPC campaign or an SEO campaign are not static marketing campaigns, instead they are dynamic and you can easily adapt them to current trends.
These different aspects contribute to get a higher conversion rate, for instance being closer to your customer on his whole buying journey. Your efforts on these aspects are immediately compensated, you are not wasting time and efforts on something that does not lead to a higher conversion potential.
Whatever type of business you have, digital marketing is accessible to everyone but it takes skills and experience in the field in order to execute a good digital marketing campaign. Agencies can help you on the road of success creating good digital marketing strategies to implement in your structure, to measure them and follow them up.
What will a digital marketing agency do ?
A digital marketing agency will start by analyzing your business environment and your business in itself. Once it has done that it will define the digital marketing strategy. The strategy will be based on the persona of the ideal customer, identified by the company. In order to attract the right customer you will create your strategy on the customer you want to target. Moreover you will identify the goals you want to reach through your digital marketing campaign.
Agencies will then continue by identifying your existing marketing strategies regarding earned media, owned media and paid media. Earned media refers to the free publicity you get out of media, on which you do not have a hold. An agency continues by identifying the owned media of your company which could be a website, a blog, social media profiles and more. Finally they will analyze the paid media strategies you have implemented in order to keep in line with the strategy. Once they have identified these strategies they will create an audit on the performance of each one of these media.
Based on the results obtained, an agency will create a digital marketing plan. This plan will be in line with your already implemented marketing strategies. It is created in such a way as to increase your conversion rates by identifying opportunities on one of these media.
If you want to redefine your digital marketing strategy or you are looking to implement one in your company, take a look on our sortlist platform.
How can sortlist help you with the selection of an expert in digital marketing in South Africa?
Sortlist has a large number of digital strategy companies located in South Africa. These agencies will be responsible for developing your digital marketing strategy to improve your company's performance.
We help you to contact the agency that best suits your business model in order to develop the best possible campaign. We work with digital strategy specialists who will enable your company to meet market requirements.
You can find your perfect agency in South Africa on Sortlist!