Watson Ferguson Marketing Agency cover picture

Watson Ferguson Marketing Agency

starstarstarstarstar
(11 reviews)

Certifications of Watson Ferguson Marketing Agency

Agency certified by Sortlist

Agency certified by Sortlist

Profile verified by its owner

Profile verified by its owner

Location of Watson Ferguson Marketing Agency

placeShow addressplace17 Prince St, Oranjezicht, Cape Town, 8001, South Africa
Watson Ferguson Marketing Agency location

Languages spoken by Watson Ferguson Marketing Agency

EnglishAfrikaans

Services (3) offered by Watson Ferguson Marketing Agency

Contact info for Watson Ferguson Marketing Agency

Watson Ferguson Marketing Agency cover picture

Watson Ferguson Marketing Agency

South AfricaCape Town

About Watson Ferguson Marketing Agency

We’re the strategic marketing agency that’s all about impact. We achieve this by creating, enhancing or re-inventing brands. Working with everyone from big brands, advertising agencies to startups, our aim is to create positive change that delivers real results for brands we’re invested in.

We Specialise in 5 Core  Services

START-UP KICK STARTER

Backing the new kids on the block, giving start-ups everything they need to build their brand and take on the world.

STRATEGIC BRAND PIVOT

Giving mid-sized brands the flex they need to stay relevant and grow with a brand refresh or re-do.

AD AGENCY +

Giving you more from your advertising agency. More quality. More accountability. More marketing effectiveness. More efficiencies in time and costs.

MARKETING DIRECTOR FOR HIRE

 For big brands with Marketing Departments that need a shakeup. We help develop a plan of action, so you know where to turn and what to change.

AGENCY STRAT DEPT SUPPORT

Here to support your strategic department, to lighten the load of small, medium and large advertising agencies in need of extra resource.

Read more

Works (4) by Watson Ferguson Marketing Agency

Spec Savers Branding - ROI Best Sales Quarter Yet. by Watson Ferguson Marketing Agency
Spec Savers Branding - ROI Best Sales Quarter Yet.December 14, 2018
arrow_forward
HouseME - ROI- 1017% Increase in Website Visitors. by Watson Ferguson Marketing Agency
HouseME - ROI- 1017% Increase in Website Visitors.December 14, 2018
arrow_forward
Mitchell's Beer Campaign - Best December Sales Yet by Watson Ferguson Marketing Agency
Mitchell's Beer Campaign - Best December Sales YetDecember 14, 2018
arrow_forward
Website Design- Websites That Grow Your Bottomline by Watson Ferguson Marketing Agency
Website Design- Websites That Grow Your BottomlineDecember 14, 2018
arrow_forward

Services (3) offered by Watson Ferguson Marketing Agency

Advertising

€10000 – €1000000

Over 25 years experience in Traditional advertsing (TV, Radio and Print) for some of the world's leading brands. Volkswagen, Red Bull, Cadbury's, Adidas, BMW and also a number of small to medium sized brands.

Read more
TVRadio AdvertisingPrint DesignPrint AdvertisingPublic & Media Relations

Branding & Positioning

€3000 – €100000

To stay relevant, every business needs a rebrand or brand refresher every once in a while. This need exists for both new and established businesses, B2B, B2C, in every industry and every size of business. Businesses grow and change, and the brand needs the flex to accommodate these developments. With nearly a quarter-century of strategic brand work behind them, Watson Ferguson has the experience to pivot your brand, taking it to new heights. We spend time understanding you, your business and ambitions, allowing us to put crucial strategic brand foundations in place. From there, we tweak or entirely overhaul the look of your brand to ensure that it matches your ambitions. This can include assets like business stationery, your website, brochureware and point-of-sale elements. From here, we work on connecting your defined and refined brand to your existing and newly identified target markets through an advertising campaign. Our involvement doesn’t stop here, we follow through ensuring that your newly refreshed brand is optimised and able to maximise every opportunity. If your brand is in need of a change, please get in touch.

Read more
Brand PositioningStrategyBrand IdentityBrandingstrategicDevelopmentCorporate Identity

Online Advertising

€3000 – €1000000

Expertise and experience in digital marketing (PPC, Google remarketing, SEO, Display Banners, Social Media Marketing) as well as Public Relations and Media Planning for some of the world's leading brands. Volkswagen, Red Bull, Adidas, Cadburys along with experience growing small to medium sized companies.

Read more
Digital MarketingGoogle AdWordsSEOSocial Media MarketingPublic RelationsDIGITAL MARKETING SOLUTIONS BUSINESS CONSULTANCY SOLUTIONS SOFTWARE & IT SOLUTIONS Google AdSense Google AdWords Content Marketing Email Marketing Campaigns Pay Per Click Campaigns Retargeting Marketing Search Engine Optimization Social Media Marketing Influencer Marketing Digital Advertising Conversion Optimization Website Analytics Creative strategy Audio, video, & TV Print & outdoor Display, mobile, & social Branded content Events & experiential Search technology strategy Search content strategy Search social strategy Local optimization Competitive inbound analysis Paid search Creative strategy Audio, video, & TV Print & outdoor Display, mobile, & social Branded content Events & experiential Content strategy Publishing management Long-form editorial Social content Creative concepting Live-action production Photo & art production 2D & 3D motion design CGI Post-production Social strategy Communications strategy Social campaigns Community management Media relations Influencer engagement Events & experiential Analytics Media design analysis Connections planning Media planning Investment activation Measurement & optimization Business Future-casting Digital transformation Customer experience strategy Business planning & modeling Growth opportunities Technology strategy Operational excellence Business innovation Growth opportunities Opportunity identification New products & services Concepting & prototyping In-market pilots Operationalizing Brand positioning Naming Brand governance Integrated marketing strategy Brand tracking Brand identity and design Brand architecture Employee engagement Brand capability development Data strategy Brand & social analytics Data visualization Platform implementation Data mining & modeling Machine learning & AI Data monetization Contextual research Quantitative research Usability testing User personas & scenarios Market segmentation Business Plans Construction Resume Reviews and Creation Logo Designs Digital products Responsive websites Mobile & connected device apps Voice & text interfaces Service design Data & sensor design In-store Intranets Experiential environments Retail environments Physical products Packaging Hardware User personas & scenarios Customer journey mapping Customer experience Blueprint & storyboarding Organizational design Business process design Call center scripts Employee engagement Workplace design Technology strategy Enterprise Resource Planning Software (ERPs) Technology road mapping Digital capabilities assessment Platform evaluation & selection Tech innovation enablement Optimization & quick wins Agile organizational transformation Product development Design system Software architecture DevOps Cloud security Artificial Intelligence Data engineering Innovation acceleration Creative engineering IoT Conversational Interfaces AR / VR CRM strategy CRM ecosystem development Loyalty initiatives Digital customer service Marketing automation Customer data managementPublic & Media Relations

Reviews (11) given to Watson Ferguson Marketing Agency

starstarstarstarstar
5/5
Jennifer CoetzeeJennifer Coetzeecheck_circle_outlineThis reviewer has been verified by Sortlist.

Marketing Director at Cape Union Mart

business Unknown industry

people Unknown size

6 months ago

Watson Ferguson is a dynamic partnership. They have delivered many insightful brand strategies and advertising campaigns to our business. Their business model enables them to handpick the right talent, which in turn results in bespoke communication solutions. Their lean structure allows them to be responsive and agile, able to revert on our briefs quickly and at an affordable rate. They are consummate professionals who always go the extra mile and their friendly and approachable manner is a breath of fresh air.

Overall rating
starstarstarstarstar
5/5
Mark FrickeMark Frickecheck_circle_outlineThis reviewer has been verified by Sortlist.

Founder and Managing Director at Jurumani Solutions

business Unknown industry

people Unknown size

6 months ago

Jurumani Solutions, a telecoms consultancy, had very little experience in brand and marketing strategy, yet recognised the need for it. Watson Ferguson were a key partner in developing our marketing strategy as well as applying the strategy in a real way with recognisable results. Not only that but the greater sense of clarity, focus and identity it brought to our core business was invaluable. A great team, highly recommended.

Overall rating
starstarstarstarstar
5/5
Niel MalanNiel Malancheck_circle_outlineThis reviewer has been verified by Sortlist.

Founding Partner at Nimbus Digital

business Unknown industry

people Unknown size

5 months ago

Watson Ferguson Marketing Agency helped us to clarify what we wanted to tell the world about ourselves. In a world of information overload, it is critical to get this message spot-on. They helped us achieve this.

Overall rating
starstarstarstarstar
5/5
Fran L’EtangFran L’Etangcheck_circle_outlineThis reviewer has been verified by Sortlist.

Sales and Marketing Director at Keynote Health

business Unknown industry

people Unknown size

6 months ago

Watson Ferguson have been the consummate professionals to work with. They had a very clear idea of what our business required and translated ideas into some cutting-edge concepts in regard to packaging and the promotion of our products. We feel our company's product range is now poised for the future. Watson Ferguson are still taking Keynote Health forward and growing the brand.

Overall rating
starstarstarstarstar
5/5
Andy JuryAndy Jurycheck_circle_outlineThis reviewer has been verified by Sortlist.

CEO at Mukuru

business Unknown industry

people Unknown size

6 months ago

The team at Watson Ferguson have been truly transformational for us. They took time to understand who we were and tailored their approach accordingly; they've taken scales off our eyes, been balanced but frank in their assessments of our strengths & areas of opportunity and provided crystal clear direction and practical support in terms of charting a course forward. They couldn't come more highly recommended!

Overall rating
starstarstarstarstar
5/5
Joshua CoxJoshua Coxcheck_circle_outlineThis reviewer has been verified by Sortlist.

Founder and CEO at Fix Forward

business Unknown industry

people Unknown size

6 months ago

Watson Ferguson have been fantastic to work with. They took a great deal of time and effort to get to know and understand our brand and our values. This has meant that all of the marketing work they have done for us has been completely on point, without us constantly having to re-educate them around how we want to position and message our brand. I would have no hesitation in recommending their services.

Overall rating
starstarstarstarstar
5/5
Ian NordenIan Nordencheck_circle_outlineThis reviewer has been verified by Sortlist.

Director at Addendum Financial Technologies

business Unknown industry

people Unknown size

6 months ago

Watson Ferguson really committed to investing time with us upfront to gain a clear and objective understanding of our multi-faceted business. It is because of this that every project we complete together now feels like Watson Ferguson has been with us from the very start.

Overall rating
starstarstarstarstar
5/5
Gour LentilGour Lentilcheck_circle_outlineThis reviewer has been verified by Sortlist.

CEO and Co-founder, at biNu

business Unknown industry

people Unknown size

6 months ago

As a Sydney based mobile tech company, we engaged Watson Ferguson to help us develop a new brand and corporate styling. You might be able to imagine as technologists that it was with a degree of skepticism and hesitation we committed to their Free Dive Workshop kick-off and process to develop our Brand Blueprint which lead ultimately to a new Brand Constitution, Tone of Voice and Corporate Identity Guideline and Website. Turned out it was one of the best investments of time we’ve ever made. Watson Ferguson really, REALLY listened to us talk them through what we are about, our vision, our product and what we were trying to achieve. Then somewhat amazingly came back a week later with a clearly articulated, succinct distillation of the essence of our being and purpose as a company. After walking us through their strategic thinking, I turned to my long-standing business partner over three successful startups and commented, I wish we’d done this 20 years ago in our first business!

Overall rating
starstarstarstarstar
5/5
Gus van der SpekGus van der Spekcheck_circle_outlineThis reviewer has been verified by Sortlist.

Director and Owner at Aview Property Developers

business Unknown industry

people Unknown size

6 months ago

I was immediately hooked by their boundless enthusiasm and their ability to unpack my business and ideals. Their process and expertise comes from many years of working with big corporates but has now been distilled into a friendly and highly maneuverable problem solving machine, giving you a plan to get your business punching above it’s weight. Instead of being a sheep following the herd, my business now has a clear message and sense of purpose

Overall rating
starstarstarstarstar
5/5
Craig DenburyCraig Denburycheck_circle_outlineThis reviewer has been verified by Sortlist.

Owner at Black Key Diamonds

business Unknown industry

people Unknown size

6 months ago

It is an absolute pleasure working with Watson Ferguson. They have been instrumental in streamlining my brand and have helped with everything from redesigning my email signature to planning a Digital Media campaign. Nothing is too much for WF. Everything we have done together has had a common goal: increase Black Key Diamond’s bottom line.

Overall rating
starstarstarstarstar
5/5
Republic PR EdwardsRepublic PR Edwardscheck_circle_outlineThis reviewer has been verified by Sortlist.

Marketing Director at Organic Media

business Unknown industry

people Unknown size

a year ago

We've worked with a number of Agencies and Watson Ferguson have been by far the best! They understood our business from day 1 and have delivered on Quality of Branding, Results and Business ROI. Highly recommended!

Overall rating
starstarstarstarstar
5/5
See more reviews