Brandright
Imagine marketing that actually works
Welcome to Brandright. Since 2016 we’ve unlocked over 160 brands, of which 94% experienced a dramatic turnaround in their overall marketing activity and ROI within the first year alone. Brandright (formally Watson Ferguson Marketing Consultancy) was founded to launch and refine businesses through a collection of tried and tested marketing services, purpose-built for established SME’s, funded start-ups, mid-sized corporates, and specialist niche companies. Our replete product suite gives you everything you need but with greater value for money and quicker turnaround times when compared to competitors. Brandright comprises a passionate team of marketers and creatives, each person with deep specialised knowledge and expertise. Having worked at several big advertising agencies servicing many global blue-chip brands, our team has all the gained experience to push your brand forward. We’re immensely proud of the work we’ve developed for all our clients. We’ve conceptualized and launched new brands and we’ve helped others redefine themselves. We’ve run bold above-the-line campaigns, hard-working in-store campaigns and performance driven digital campaigns. Take a look at what we’ve done for others and envisage what we can do for you. Taking companies from good to great is what we do because we love to see our clients thrive. Our ambition is to create positive change that delivers real results for brands we’re invested in. If you win, we win. Why not get in touch so we can discuss your specific marketing challenges and ambitions? Just imagine the possibilities if Brandright could get your brand right too. 20 people in their team
Speaks English
23 projects in their portfolioWorks remotely across the globe
Sortlist member since 2018
Founded in 2016
5/5
Services
25 services offered by Brandright
Description Over 25 years experience in Traditional advertsing (TV, Radio and Print) for some of the world's leading brands.
Volkswagen, Red Bull, Cadbury's, Adidas, BMW and also a number of small to medium sized brands.Skills in Advertising (5) Print AdvertisingPublic & Media RelationsRadio AdvertisingPrint DesignTVWorks in Advertising (14) Clients in Advertising (14) JeevesConstruction | internationalMiVoiceBanking & Financials | nationalHouseMEReal Estate | nationalMitchell's BrewingBeverage | international
Learn more about AdvertisingDescription To stay relevant, every business needs a rebrand or brand refresher every once in a while. This need exists for both new and established businesses, B2B, B2C, in every industry and every size of business. Businesses grow and change, and the brand needs the flex to accommodate these developments. With nearly a quarter-century of strategic brand work behind them, Watson Ferguson has the experience to pivot your brand, taking it to new heights.
We spend time understanding you, your business and ambitions, allowing us to put crucial strategic brand foundations in place. From there, we tweak or entirely overhaul the look of your brand to ensure that it matches your ambitions. This can include assets like business stationery, your website, brochureware and point-of-sale elements. From here, we work on
connecting your defined and refined brand to your existing and newly identified target markets through an advertising campaign. Our involvement doesn’t stop here, we follow through ensuring that your newly refreshed brand is optimised and able to maximise every opportunity.
If your brand is in need of a change, please get in touch.Skills in Branding & Positioning (8) StrategyBrand IdentityBrandingBrand PositioningCorporate IdentitystrategicAdvertising CampaignDevelopmentWorks in Branding & Positioning (18) Clients in Branding & Positioning (18) BioteenHospitals & Healthcare | internationalTokaraWine & Spirits | nationalCoro WheelsAutomotive | internationalIndustrocleanIndustrial Goods & Services | national
Learn more about Branding & PositioningDescription Expertise and experience in digital marketing (PPC, Google remarketing, SEO, Display Banners, Social Media Marketing) as well as Public Relations and Media Planning for some of the world's leading brands.
Volkswagen, Red Bull, Adidas, Cadburys along with experience growing small to medium sized companies.Skills in Online Advertising (8) Public & Media RelationsDIGITAL MARKETING SOLUTIONS BUSINESS CONSULTANCY SOLUTIONS SOFTWARE & IT SOLUTIONS Google AdSense Google AdWords Content Marketing Email Marketing Campaigns Pay Per Click Campaigns Retargeting Marketing Search Engine Optimization Social Media Marketing Influencer Marketing Digital Advertising Conversion Optimization Website Analytics Creative strategy Audio, video, & TV Print & outdoor Display, mobile, & social Branded content Events & experiential Search technology strategy Search content strategy Search social strategy Local optimization Competitive inbound analysis Paid search Creative strategy Audio, video, & TV Print & outdoor Display, mobile, & social Branded content Events & experiential Content strategy Publishing management Long-form editorial Social content Creative concepting Live-action production Photo & art production 2D & 3D motion design CGI Post-production Social strategy Communications strategy Social campaigns Community management Media relations Influencer engagement Events & experiential Analytics Media design analysis Connections planning Media planning Investment activation Measurement & optimization Business Future-casting Digital transformation Customer experience strategy Business planning & modeling Growth opportunities Technology strategy Operational excellence Business innovation Growth opportunities Opportunity identification New products & services Concepting & prototyping In-market pilots Operationalizing Brand positioning Naming Brand governance Integrated marketing strategy Brand tracking Brand identity and design Brand architecture Employee engagement Brand capability development Data strategy Brand & social analytics Data visualization Platform implementation Data mining & modeling Machine learning & AI Data monetization Contextual research Quantitative research Usability testing User personas & scenarios Market segmentation Business Plans Construction Resume Reviews and Creation Logo Designs Digital products Responsive websites Mobile & connected device apps Voice & text interfaces Service design Data & sensor design In-store Intranets Experiential environments Retail environments Physical products Packaging Hardware User personas & scenarios Customer journey mapping Customer experience Blueprint & storyboarding Organizational design Business process design Call center scripts Employee engagement Workplace design Technology strategy Enterprise Resource Planning Software (ERPs) Technology road mapping Digital capabilities assessment Platform evaluation & selection Tech innovation enablement Optimization & quick wins Agile organizational transformation Product development Design system Software architecture DevOps Cloud security Artificial Intelligence Data engineering Innovation acceleration Creative engineering IoT Conversational Interfaces AR / VR CRM strategy CRM ecosystem development Loyalty initiatives Digital customer service Marketing automation Customer data managementGoogle AdsSocial Media MarketingSEOGoogle AdWordsDigital MarketingPublic RelationsWorks in Online Advertising (9) Clients in Online Advertising (9) Ooba Homeloans Mortgage OriginationBanking & Financials | nationalBos Ice TeaBeverage | internationalSpec-Savers South AfricaRetail | nationalHouseMEReal Estate | national
Learn more about Online AdvertisingDescription 15 years experience in digital strategy, digital marketing, branding and digital advertising for some of the world's leading brands.
Also experienced in helping small to medium sized brands grow online.Skills in Digital Strategy (10) Customer Relationship ManagementLead GenerationBrandingStrategyDigital MarketingDigital StrategyMarketing StrategyCall CenterDigital advertisingIntegrated MarketingWorks in Digital Strategy (8) Clients in Digital Strategy (8) Ooba Homeloans Mortgage OriginationBanking & Financials | nationalIndustrocleanIndustrial Goods & Services | nationalErongo Medical GroupHospitals & Healthcare | nationalJeevesConstruction | international
Learn more about Digital StrategyDescription No description provided for this service.
Works in Website Creation (9) Clients in Website Creation (9) Erongo Medical GroupHospitals & Healthcare | nationalOoba Homeloans Mortgage OriginationBanking & Financials | nationalUmoya UnlimitedIndustrial Goods & Services | internationalIndustrocleanIndustrial Goods & Services | national
Learn more about Website CreationDescription No description provided for this service.
Skills in Social Media (1) Social Media MarketingWorks in Social Media (10) Clients in Social Media (10) RCSBanking & Financials | nationalOoba Homeloans Mortgage OriginationBanking & Financials | nationalBioteenHospitals & Healthcare | internationalJeevesConstruction | international
Learn more about Social MediaDescription No description provided for this service.
Skills in Web Application (1) Software Architecture
Learn more about Web ApplicationDescription No description provided for this service.
Skills in Graphic Design (1) Print DesignWorks in Graphic Design (9) Clients in Graphic Design (9) MiVoiceBanking & Financials | nationalUmoya UnlimitedIndustrial Goods & Services | internationalIndustrocleanIndustrial Goods & Services | nationalCoro WheelsAutomotive | international
Learn more about Graphic DesignDescription No description provided for this service.
Skills in Copywriting (1) Storyboard WritingWorks in Copywriting (2) Clients in Copywriting (2) IndustrocleanIndustrial Goods & Services | nationalMiVoiceBanking & Financials | national
Learn more about CopywritingDescription No description provided for this service.
Skills in Marketing (15) B2C MarketingMarketing Channel OptimizationMarketing Mix OptimizationBusiness MarketingDirect MarketingCommunication StrategyMarketing StrategyLuxury MarketingB2B MarketingMultichannel Marketing+5Works in Marketing (10) Clients in Marketing (10) Spec-Savers South AfricaRetail | nationalHouseMEReal Estate | nationalFrankleesClothing & Accessories | nationalDatafreeSoftware & Computer Services | national
Learn more about Marketing
Team
20 members in Brandright's team
StoryBrandright was founded in 2016 by Andrew and Dylan, each bringing ten years of experience from working at global ad agencies Ogilvy and BBDO on big blue-chip brands solving their major marketing challenges.
Awards
Brandright was awarded 0 times
Reviews
11 reviews for Brandright
5/5
(11 reviews)
JC
Jennifer CoetzeeMarketing Director at Cape Union Mart
Watson Ferguson is a dynamic partnership. They have delivered many insightful brand strategies and advertising campaigns to our business. Their business model enables them to handpick the right talent, which in turn results in bespoke communication solutions. Their lean structure allows them to be responsive and agile, able to revert on our briefs quickly and at an affordable rate. They are consummate professionals who always go the extra mile and their friendly and approachable manner is a breath of fresh air.
MF
Mark FrickeFounder and Managing Director at Jurumani Solutions
Jurumani Solutions, a telecoms consultancy, had very little experience in brand and marketing strategy, yet recognised the need for it. Watson Ferguson were a key partner in developing our marketing strategy as well as applying the strategy in a real way with recognisable results. Not only that but the greater sense of clarity, focus and identity it brought to our core business was invaluable. A great team, highly recommended.
NM
Niel MalanFounding Partner at Nimbus Digital
Watson Ferguson Marketing Agency helped us to clarify what we wanted to tell the world about ourselves. In a world of information overload, it is critical to get this message spot-on. They helped us achieve this.
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