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Watson Ferguson Marketing Agency
We’re the strategic marketing agency that’s all about impact. We achieve this by creating, enhancing or re-inventing brands. Working with everyone from big brands, advertising agencies to startups, our aim is to create positive change that delivers real results for brands we’re invested in. We Specialise in 5 Core Services START-UP KICK STARTER Backing the new kids o n the block, giving start-ups everything they need to build their brand and take on the world. STRATEGIC BRAND PIVOT Giving mid-sized brands the flex they need to stay relevant and grow with a brand refresh or re-do. AD AGENCY + Giving you more from your advertising agency. More quality. More accountability. More marketing effectiveness. More efficiencies in time and costs. MARKETING DIRECTOR FOR HIRE For big brands with Marketing Departments that need a shakeup. We help develop a plan of action, so you know where to turn and what to change. AGENCY STRAT DEPT SUPPORT Here to support your strategic department, to lighten the load of small, medium and large advertising agencies in need of extra resource.
25 people in their team
Speaks Afrikaans, English
4 projects in their portfolioWorks remotely across the globe
Sortlist member since 2018
Founded in 2015
5/5
Services
20 services offered by Watson Ferguson Marketing Agency
Description Over 25 years experience in Traditional advertsing (TV, Radio and Print) for some of the world's leading brands.
Volkswagen, Red Bull, Cadbury's, Adidas, BMW and also a number of small to medium sized brands.Skills in Advertising (5) Print AdvertisingTVPublic & Media RelationsRadio AdvertisingPrint DesignWorks in Advertising (4) Clients in Advertising (4) Spec SaversRetail | nationalSpear Financial ServicesBanking & Financials | internationalMitchell's BreweryBeverage | internationalHouseME Property RentalReal Estate | national
Learn more about AdvertisingDescription To stay relevant, every business needs a rebrand or brand refresher every once in a while. This need exists for both new and established businesses, B2B, B2C, in every industry and every size of business. Businesses grow and change, and the brand needs the flex to accommodate these developments. With nearly a quarter-century of strategic brand work behind them, Watson Ferguson has the experience to pivot your brand, taking it to new heights.
We spend time understanding you, your business and ambitions, allowing us to put crucial strategic brand foundations in place. From there, we tweak or entirely overhaul the look of your brand to ensure that it matches your ambitions. This can include assets like business stationery, your website, brochureware and point-of-sale elements. From here, we work on
connecting your defined and refined brand to your existing and newly identified target markets through an advertising campaign. Our involvement doesn’t stop here, we follow through ensuring that your newly refreshed brand is optimised and able to maximise every opportunity.
If your brand is in need of a change, please get in touch.Skills in Branding & Positioning (8) DevelopmentstrategicAdvertising CampaignBrandingBrand PositioningCorporate IdentityStrategyBrand IdentityWorks in Branding & Positioning (4) Clients in Branding & Positioning (4) Spec SaversRetail | nationalHouseME Property RentalReal Estate | nationalMitchell's BreweryBeverage | internationalSpear Financial ServicesBanking & Financials | international
Learn more about Branding & PositioningDescription Expertise and experience in digital marketing (PPC, Google remarketing, SEO, Display Banners, Social Media Marketing) as well as Public Relations and Media Planning for some of the world's leading brands.
Volkswagen, Red Bull, Adidas, Cadburys along with experience growing small to medium sized companies.Skills in Online Advertising (8) Public & Media RelationsSocial Media MarketingGoogle AdsDIGITAL MARKETING SOLUTIONS BUSINESS CONSULTANCY SOLUTIONS SOFTWARE & IT SOLUTIONS Google AdSense Google AdWords Content Marketing Email Marketing Campaigns Pay Per Click Campaigns Retargeting Marketing Search Engine Optimization Social Media Marketing Influencer Marketing Digital Advertising Conversion Optimization Website Analytics Creative strategy Audio, video, & TV Print & outdoor Display, mobile, & social Branded content Events & experiential Search technology strategy Search content strategy Search social strategy Local optimization Competitive inbound analysis Paid search Creative strategy Audio, video, & TV Print & outdoor Display, mobile, & social Branded content Events & experiential Content strategy Publishing management Long-form editorial Social content Creative concepting Live-action production Photo & art production 2D & 3D motion design CGI Post-production Social strategy Communications strategy Social campaigns Community management Media relations Influencer engagement Events & experiential Analytics Media design analysis Connections planning Media planning Investment activation Measurement & optimization Business Future-casting Digital transformation Customer experience strategy Business planning & modeling Growth opportunities Technology strategy Operational excellence Business innovation Growth opportunities Opportunity identification New products & services Concepting & prototyping In-market pilots Operationalizing Brand positioning Naming Brand governance Integrated marketing strategy Brand tracking Brand identity and design Brand architecture Employee engagement Brand capability development Data strategy Brand & social analytics Data visualization Platform implementation Data mining & modeling Machine learning & AI Data monetization Contextual research Quantitative research Usability testing User personas & scenarios Market segmentation Business Plans Construction Resume Reviews and Creation Logo Designs Digital products Responsive websites Mobile & connected device apps Voice & text interfaces Service design Data & sensor design In-store Intranets Experiential environments Retail environments Physical products Packaging Hardware User personas & scenarios Customer journey mapping Customer experience Blueprint & storyboarding Organizational design Business process design Call center scripts Employee engagement Workplace design Technology strategy Enterprise Resource Planning Software (ERPs) Technology road mapping Digital capabilities assessment Platform evaluation & selection Tech innovation enablement Optimization & quick wins Agile organizational transformation Product development Design system Software architecture DevOps Cloud security Artificial Intelligence Data engineering Innovation acceleration Creative engineering IoT Conversational Interfaces AR / VR CRM strategy CRM ecosystem development Loyalty initiatives Digital customer service Marketing automation Customer data managementSEOGoogle AdWordsDigital MarketingPublic RelationsWorks in Online Advertising (3) Clients in Online Advertising (3) Spear Financial ServicesBanking & Financials | internationalSpec SaversRetail | nationalHouseME Property RentalReal Estate | national
Learn more about Online AdvertisingDescription No description provided for this service.
Works in Public Relations (PR) (4) Clients in Public Relations (PR) (4) Spear Financial ServicesBanking & Financials | internationalSpec SaversRetail | nationalHouseME Property RentalReal Estate | nationalMitchell's BreweryBeverage | international
Learn more about Public Relations (PR)Description 15 years experience in digital strategy, digital marketing, branding and digital advertising for some of the world's leading brands.
Also experienced in helping small to medium sized brands grow online.Skills in Digital Strategy (10) Lead GenerationBrandingStrategyDigital MarketingDigital StrategyMarketing StrategyCall CenterDigital advertisingIntegrated MarketingCustomer Relationship ManagementWorks in Digital Strategy (3) Clients in Digital Strategy (3) Spear Financial ServicesBanking & Financials | internationalHouseME Property RentalReal Estate | nationalSpec SaversRetail | national
Learn more about Digital StrategyDescription No description provided for this service.
Works in SEO (3) Clients in SEO (3) Spec SaversRetail | nationalHouseME Property RentalReal Estate | nationalSpear Financial ServicesBanking & Financials | international
Learn more about SEODescription No description provided for this service.
Works in Media Planning (3) Clients in Media Planning (3) HouseME Property RentalReal Estate | nationalSpear Financial ServicesBanking & Financials | internationalMitchell's BreweryBeverage | international
Learn more about Media PlanningDescription No description provided for this service.
Work in Website Creation (1) Client in Website Creation (1) Spear Financial ServicesBanking & Financials | international
Learn more about Website CreationDescription No description provided for this service.
Work in Ergonomy (UX/UI) (1) Client in Ergonomy (UX/UI) (1) Spear Financial ServicesBanking & Financials | international
Learn more about Ergonomy (UX/UI)Description No description provided for this service.
Skills in Social Media (1) Social Media MarketingWork in Social Media (1) Client in Social Media (1) Spear Financial ServicesBanking & Financials | international
Learn more about Social Media
Team
25 members in Watson Ferguson Marketing Agency's team
Awards
Watson Ferguson Marketing Agency was awarded 0 times
Reviews
11 reviews for Watson Ferguson Marketing Agency
5/5
(11 reviews)
JC
Jennifer CoetzeeMarketing Director at Cape Union Mart
Watson Ferguson is a dynamic partnership. They have delivered many insightful brand strategies and advertising campaigns to our business. Their business model enables them to handpick the right talent, which in turn results in bespoke communication solutions. Their lean structure allows them to be responsive and agile, able to revert on our briefs quickly and at an affordable rate. They are consummate professionals who always go the extra mile and their friendly and approachable manner is a breath of fresh air.
MF
Mark FrickeFounder and Managing Director at Jurumani Solutions
Jurumani Solutions, a telecoms consultancy, had very little experience in brand and marketing strategy, yet recognised the need for it. Watson Ferguson were a key partner in developing our marketing strategy as well as applying the strategy in a real way with recognisable results. Not only that but the greater sense of clarity, focus and identity it brought to our core business was invaluable. A great team, highly recommended.
NM
Niel MalanFounding Partner at Nimbus Digital
Watson Ferguson Marketing Agency helped us to clarify what we wanted to tell the world about ourselves. In a world of information overload, it is critical to get this message spot-on. They helped us achieve this.
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Contact
Contact details of Watson Ferguson Marketing Agency
Details
http://watsonferguson.co.za/
- Headquarter17 Prince St, Oranjezicht, Cape Town, 8001, South Africa