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Watson Ferguson Marketing Consultancy

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Languages spoken by Watson Ferguson Marketing Consultancy

EnglishAfrikaans

Services (3) offered by Watson Ferguson Marketing Consultancy

Contact info for Watson Ferguson Marketing Consultancy

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Watson Ferguson Marketing Consultancy cover picture

Watson Ferguson Marketing Consultancy

South AfricaCape Town

About Watson Ferguson Marketing Consultancy

We’re the strategic marketing consultancy that’s all about impact. We achieve this by creating, enhancing or re-inventing brands. Working with everyone from big brands, advertising agencies to startups, our aim is to create positive change that delivers real results for brands we’re invested in.

We Specialise in 5 Core  Services

START-UP KICK STARTER

Backing the new kids on the block, giving start-ups everything they need to build their brand and take on the world.

STRATEGIC BRAND PIVOT

Giving mid-sized brands the flex they need to stay relevant and grow with a brand refresh or re-do.

AD AGENCY +

Giving you more from your advertising agency. More quality. More accountability. More marketing effectiveness. More efficiencies in time and costs.

MARKETING DIRECTOR FOR HIRE

 For big brands with Marketing Departments that need a shakeup. We help develop a plan of action, so you know where to turn and what to change.

AGENCY STRAT DEPT SUPPORT

Here to support your strategic department, to lighten the load of small, medium and large advertising agencies in need of extra resource.

Works (4) by Watson Ferguson Marketing Consultancy

Spec Savers Branding - ROI Best Sales Quarter Yet. by Watson Ferguson Marketing Consultancy
Spec Savers Branding - ROI Best Sales Quarter Yet.December 2018
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HouseME - ROI- 1017% Increase in Website Visitors. by Watson Ferguson Marketing Consultancy
HouseME - ROI- 1017% Increase in Website Visitors.December 2018
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Mitchell's Beer Campaign - Best December Sales Yet by Watson Ferguson Marketing Consultancy
Mitchell's Beer Campaign - Best December Sales YetDecember 2018
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Website Design- Websites That Grow Your Bottomline by Watson Ferguson Marketing Consultancy
Website Design- Websites That Grow Your BottomlineDecember 2018
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Services (3) offered by Watson Ferguson Marketing Consultancy

Advertising

€1000 – €20000

Over 25 years experience in Traditional advertsing (TV, Radio and Print) for some of the world's leading brands. Volkswagen, Red Bull, Cadbury's, Adidas, BMW and also a number of small to medium sized brands.

TV
Radio Advertising
Print Design
Print Advertising
Public & Media Relations

Branding & Positioning

€1000 – €1000000

To stay relevant, every business needs a rebrand or brand refresher every once in a while. This need exists for both new and established businesses, B2B, B2C, in every industry and every size of business. Businesses grow and change, and the brand needs the flex to accommodate these developments. With nearly a quarter-century of strategic brand work behind them, Watson Ferguson has the experience to pivot your brand, taking it to new heights. We spend time understanding you, your business and ambitions, allowing us to put crucial strategic brand foundations in place. From there, we tweak or entirely overhaul the look of your brand to ensure that it matches your ambitions. This can include assets like business stationery, your website, brochureware and point-of-sale elements. From here, we work on connecting your defined and refined brand to your existing and newly identified target markets through an advertising campaign. Our involvement doesn’t stop here, we follow through ensuring that your newly refreshed brand is optimised and able to maximise every opportunity. If your brand is in need of a change, please get in touch.

Online Advertising

€1000 – €10000

Expertise and experience in digital marketing (PPC, Google remarketing, SEO, Display Banners, Social Media Marketing) as well as Public Relations and Media Planning for some of the world's leading brands. Volkswagen, Red Bull, Adidas, Cadburys along with experience growing small to medium sized companies.

Digital Marketing
Google AdWords
SEO
Social Media Marketing
Public Relations
DIGITAL MARKETING SOLUTIONS BUSINESS CONSULTANCY SOLUTIONS SOFTWARE & IT SOLUTIONS Google AdSense Google AdWords Content Marketing Email Marketing Campaigns Pay Per Click Campaigns Retargeting Marketing Search Engine Optimization Social Media Marketing Influencer Marketing Digital Advertising Conversion Optimization Website Analytics Creative strategy Audio, video, & TV Print & outdoor Display, mobile, & social Branded content Events & experiential Search technology strategy Search content strategy Search social strategy Local optimization Competitive inbound analysis Paid search Creative strategy Audio, video, & TV Print & outdoor Display, mobile, & social Branded content Events & experiential Content strategy Publishing management Long-form editorial Social content Creative concepting Live-action production Photo & art production 2D & 3D motion design CGI Post-production Social strategy Communications strategy Social campaigns Community management Media relations Influencer engagement Events & experiential Analytics Media design analysis Connections planning Media planning Investment activation Measurement & optimization Business Future-casting Digital transformation Customer experience strategy Business planning & modeling Growth opportunities Technology strategy Operational excellence Business innovation Growth opportunities Opportunity identification New products & services Concepting & prototyping In-market pilots Operationalizing Brand positioning Naming Brand governance Integrated marketing strategy Brand tracking Brand identity and design Brand architecture Employee engagement Brand capability development Data strategy Brand & social analytics Data visualization Platform implementation Data mining & modeling Machine learning & AI Data monetization Contextual research Quantitative research Usability testing User personas & scenarios Market segmentation Business Plans Construction Resume Reviews and Creation Logo Designs Digital products Responsive websites Mobile & connected device apps Voice & text interfaces Service design Data & sensor design In-store Intranets Experiential environments Retail environments Physical products Packaging Hardware User personas & scenarios Customer journey mapping Customer experience Blueprint & storyboarding Organizational design Business process design Call center scripts Employee engagement Workplace design Technology strategy Enterprise Resource Planning Software (ERPs) Technology road mapping Digital capabilities assessment Platform evaluation & selection Tech innovation enablement Optimization & quick wins Agile organizational transformation Product development Design system Software architecture DevOps Cloud security Artificial Intelligence Data engineering Innovation acceleration Creative engineering IoT Conversational Interfaces AR / VR CRM strategy CRM ecosystem development Loyalty initiatives Digital customer service Marketing automation Customer data management
Public & Media Relations

Reviews (1) given to Watson Ferguson Marketing Consultancy

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5/5

Republic PR EdwardsRepublic PR Edwardscheck_circle_outlineThis reviewer has been verified by Sortlist.

Marketing Director at Organic Media

business Unknown industry

people Unknown size

5 months ago

We've worked with a number of Agencies and Watson Ferguson have been by far the best! They understood our business from day 1 and have delivered on Quality of Branding, Results and Business ROI. Highly recommended!

Overall rating
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5/5