The 10 Best Local SEO Companies in Istanbul - 2024 Reviews
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Top Local SEO Companies in Istanbul

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  • Top SEO Service

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    5
    (4 reviews)

    Fuel Your Growth with Proven SEO.

    Recommended
    Top awarded
    Boost your website Traffic, Leads & Sales in the next 6 Months - Multiple award-winning search engine optimization agencies delivering outstanding results. Top SEO Service is a Global SEO company that specializes in boosting online visibility through tailored SEO strategies. We focus on helping businesses improve search engine rankings, drive organic traffic, and optimize website performance . By offering customized solutions for businesses of any size, they aim to deliver measurable results and enhance brand presence across multiple channels. With an emphasis on transparency, communication, and client success, Top SEO Service positions itself as a reliable partner in growing digital footprints. With a team of experienced professionals and a proven track record, TopSEOService.net is dedicated to optimizing your online presence. Count on TopSEOService.net to drive the results you need and elevate your SEO performance. Top SEO Service by the number 50+ The SEO Dream Team 5+ Years in Business 75+ International clients 85% Retention Rate What makes us unique? High Retention Rate High Client Satisfaction Transparency with Clear Reporting Trusted SEO Company to Reach Your Goals Our Solutions Technical SEO Services E-commerce SEO Services Local SEO Services SEO Services SEO Audit Services SEO for Small Businesses Enterprise SEO Services SEO Consultancy Services Get a Free Consultation to Boost Your Business Discover opportunities to enhance your marketing strategy and overall business performance. Our free consultation will provide you with: A detailed review of your current marketing efforts Personalized recommendations for improvement Insights on how to increase the traffic, leads, and sales A roadmap to better online visibility and business growth
    Looking for work in Local SEO
    Located in Bahçelievler, Turkey (+8)
    From €1,000 for Local SEO
    Worked in Home Services (+7)
    Speaks English
    51-200 members

  • Digitly | Award Winning Digital Marketing Agency

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    4.9
    (30 reviews)

    Software Made Better. Marketing Made Simpler.

    Highly recommended
    Top awarded
    Grow holistically with Digitly, a 2023, 2024 award-winning digital marketing agency. Welcome to Digitly, your trusted partner in digital marketing and technology solutions. With a strong global presence, we have successfully collaborated with clients across 30+ countries. Our expertise spans various industries, including pharma, healthcare, real estate, IT/ITes, engineering, manufacturing, technology, e-commerce, education, and FMCG. Digitly, an authorized Google partner, combines cutting-edge strategies and innovative technologies to deliver exceptional results. Recognized as a leader at the 2023 TechBehemoths Awards (SEO, SMM, and PPC) , our expertise speaks volumes. We don't just talk about results; we deliver them, proven by prestigious accolades. At Digitly, we understand that every business is unique. That's why we tailor our services to meet your specific needs and goals. Whether you're looking to boost your brand presence on social media, enhance your website's visibility through search engine optimization (SEO), manage effective paid ad campaigns, develop custom WordPress solutions, create user-friendly websites, software, and mobile apps, or establish a robust e-commerce platform, our team of experts is here to assist you. With our expertise in social media marketing, search engine optimization, paid ad management, custom WordPress development, website development, software testing, eCommerce website development, creative designs, and video productions, we have the tools and knowledge to elevate your digital presence and drive tangible results for your business. Experience Digitly's power and unlock your company's true potential. Grow Holistically with Digitly - 2023,2024 Award Winning Digital Marketing Agency Welcome to Digitly, your trusted partner in digital marketing and technology solutions. With a strong global presence, we have successfully collaborated with clients across 30+ countries. Our expertise spans various industries, including pharma, healthcare, real estate, IT/ITes, engineering, manufacturing, technology, e-commerce, education, and FMCG. As an authorized Google partner , Digitly combines cutting-edge strategies and innovative technologies to deliver exceptional results. Recognized as a leader at the 2023 TechBehemoths Awards(SEO, SMM, PPC) , our expertise speaks volumes. We don't just talk results, we deliver them, proven by prestigious accolades. At Digitly, we understand that every business is unique. That's why we tailor our services to meet your specific needs and goals. Whether you're looking to boost your brand presence on social media, enhance your website's visibility through search engine optimization (SEO), manage effective paid ad campaigns, develop custom WordPress solutions, create user-friendly websites, software, and mobile apps, or establish a robust e-commerce platform, our team of experts is here to assist you. With our expertise in social media marketing, search engine optimization, paid ads management, custom WordPress development, website, software testing, and mobile app development, eCommerce website development, creative designs, and video productions, we have the tools and knowledge to elevate your digital presence and drive tangible results for your business. Experience the power of Digitly and unlock your company's true potential. AWARDS Top SEO Company in 2023: https://bit.ly/SEOAward2023 Top SMM Company in 2023: https://bit.ly/SMMAward2023 The Top Pay-Per-Click Company in 2023 https://bit.ly/PPCAward2023
    2 works in Local SEO
    Located in Bahçelievler, Turkey (+11)
    From €1,000 for Local SEO
    Worked in Education (+9)
    Speaks English, Dutch
    11-50 members

  • foxmarketeer.com✅

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    5
    (17 reviews)

    Quickly unlock where the problems are!

    Highly recommended
    Top awarded
    At Foxmarketeer – A leading digital marketing consulting firm, we provide Agile marketing solutions to respond quickly to marketing changes & business demand. Go beyond well-known practices to boost your speed and quickly fill your marketing gap. We live and breathe marketing. Digital marketing isn’t just what we do—it’s who we are.. We’re dedicated to providing top-notch solutions that empower our clients to turbocharge their businesses. Through strategic consulting, comprehensive services, training, & help you to hire best marketing talents. Our aim is to deliver tangible results, surpassing expectations and fostering enduring partnerships based on trust, transparency, and mutual growth. A uniquely collaborative culture full of passionate people who care more about your success. We bring a fresh perspective and infectious energy to every client relationship. Our emphasis on teamwork, trust and tolerance for diverging opinions helps clients focus on their opportunities, build their capabilities and win the future. Together, we achieve results that bridge what is with what can be. What Sets Us Apart We frequently hear that working with us feels different. Why? An extraordinary collaborative culture, driven by dedicated individuals that put your success first. We provide a new perspective and dynamic energy to each client engagement. Our emphasis on collaboration, trust, and tolerance for opposing viewpoints enables clients to focus on their possibilities, develop their skills, and win the future. Together, we generate achievements that connect what is and what can be.
    2 works in Local SEO
    Located in Şişli, Turkey (+8)
    From €1,000 for Local SEO
    Worked in Real Estate (+4)
    Speaks English, Georgian
    11-50 members

  • ROIPUBLIC Performance Agency

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    5
    (4 reviews)

    Performance Marketing & SEO Agency

    Recommended
    Top awarded
    We help companies grow their online business. ROIPUBLIC is your dedicated digital performance marketing team. We are well experienced digital media agency, proud of our technical expertise, creative flair and ability to draw actionable insights from both quantitative and quality data. ROIPUBLIC has built strong reputation in digital media category with its experienced and dedicated team who serve for several household names. Our strategic approach is delivered by multi-disciplinary teams, each including senior specialists in marketing communication solutions, online insight and analytics, strategy and planning, organic and paid search, display, social, content, mobile and web design&development. Running digital marketing campaigns for both B2B and B2C brands in a variety of industry sectors gives us a broad range of experience to draw upon when helping your business outperform the competition, whichever market you're in.
    1 work in Local SEO
    Located in Şişli, Turkey (+2)
    From €1,000 for Local SEO
    Worked in Hospitals & Healthcare (+5)
    Speaks English, Turkish
    51-200 members

  • Genau Media

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    4.9
    (8 reviews)

    Genau Media is “Exactly!” what you need for the peace of mind of working with a full service Agency.

    Genau is a digital media agency striving to tailor the best digital media strategies that align with the unique needs of each and every client. Genau melts creativity, innovation, technology and art in the same pot while keeping up with the trends of interconnected and fast-changing world. With its hallmark polished minimalism, Genau creates glamorous yet sophisticated works that stand out from the crowds. Genau concentrates on reflecting the clients’ true self rather than hiding them behind unnecessary decorations and sentences that do not belong to them as well as appealing to the minds and eyes of the audience. Being a one-stop-shop, Genau adopts a holistic approach and offers all possible digital media solutions that its clients need: Social Media Management Digital Marketing Google Ads META Ads Youtube Ads LikedIn Ads Branding Logo Design Presentation Design Stationary and Packaging Design Graphic Design Corporate Identity Design Web Design Software Development UI/UX Design Mobile App Development Content Creation Photography Video Production 2D and 3D Animation In short, the name Genau says it all itself. We create works that will make you say “That’s it!”  
    Looking for work in Local SEO
    Located in Istanbul, Turkey (+1)
    From €1,000 for Local SEO
    Worked in Legal Services (+11)
    Speaks English, German
    11-50 members

  • Garraje

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    5
    (5 reviews)

    Garraje | In Digital We Trust.

    Top awarded
    Garraje is a 360° Digital, Public Relations and Marketing agency based in Istanbul, Dubai and Casablanca, serving clients in the EMEA region. Garraje was initially launched in 2017 with the goal of offering an advertising solution that was data driven, transparent, and people centered. We are a borderless agency, which works with clients across the globe and are able to do so due to our culturally diverse, performance driven and technology savvy team. We are young enough to know that digital technology is constantly evolving, and been in the business long enough to know how to use this knowledge wisely. Why choose us? The world is changing rapidly, today’s business challenges are more complex than ever and brands are struggling to stay ahead. Today’s marketing challenges need agile, global, multi-disciplined teams of experienced minds. Traditional advertising, marketing and digital agencies are built around fixed head costs, siloed profit centres and limited in-house capabilities. That is why we created Garraje , the fullservice agency to identify, design, produce and measure the bravest boldest ideas that truly move your business forward. We work closely with clients from around the world, getting to the heart of their business to develop successful digital ideas and strategies that engage and convert significant, targeted results. Our partners As a leading digital and award winning agency in Istanbul, we look to engage with our clients beyond the conventional design and development agency relationship, becoming a partner to the people and companies we work with. We have a large network of more than 100 partner ( Microsoft, AWS, IBM, Google Cloud, Bing, Yandex, Yahoo, Mailchimp, WP Engine, Woocommerce, Shopify, Facebook and much more ... )
    Looking for work in Local SEO
    Located in Beşiktaş, Turkey
    From €1,000 for Local SEO
    Worked in Hospitals & Healthcare (+8)
    Speaks English, Arabic
    11-50 members

  • Marketing House NYC

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    5
    (1 review)

    360° Excellence in 8 Languages – Marketing House: Your Multilingual Marketing Partner.

    Marketing House, headquartered in New York and with strategic offices in Istanbul, Antalya, and Cambridge, is a dynamic powerhouse that caters to your global marketing needs. Our widespread presence, coupled with our expertise in 8 languages, enables us to deliver comprehensive 360° solutions tailored to your brand. From PR and advertising to creative works, design, and web development, our multinational team redefines success in the world of marketing.
    Looking for work in Local SEO
    Located in Kartal, Turkey (+2)
    From €1,000 for Local SEO
    Worked in Home Services (+13)
    Speaks English, Arabic
    11-50 members

  • Yoo Digital

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    (0 review)

    Hey we are Yoo Digital. We build the right digital marketing strategy that you can reach your custom

    Looking for work in Local SEO
    Located in Istanbul, Turkey (+1)
    From €3,000 for Local SEO
    Works in multiple industries
    Speaks English, Turkish
    1-10 members

  • i00 Digital Marketing Agency

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    (0 review)

    i00 is your one-stop Digital Marketing Agency with deep knowledge and experience.

    I’m glad to have the opportunity to expand my digital advertising services to new clients using Sortlist. My clients have trusted me on their big budgets to be spent optimally and wisely. Why? I understand why you’re looking for new advertisement expert; Maybe you couldn’t get a sustainable performance for over 3 months? Or you have worked with many experts before, and they didn’t meet the target? My clients confirm the quality of our services through Google Previews with the rate of 4.8. 1- What we offer: Personalized brand ads: Flexible and automated marketing optimization up to date techniques. After working with Google Ads office in Istanbul, I was trained to handle over 100 active clients on biweekly basis. Fast delivery: Upon client’s approval, we can start the campaigns in matter of 24 hours. Proven results: We will not promise results that we can’t deliver. We’ve seen a pattern where our clients raise their budgets with us after our first three months. Because our results are affordable, scalable, and sustainable. Accurate timeline: Timing is everything when it comes to digital marketing success. Performance Sustainability: All our advertising solutions breathe and thrive with AI. And AI needs big data to give better results. And data needs time to be collected. That’s why sustainability in performance is an important key to our success. 2- Key experience: • 10 years and counting experience. • Google Ads partner. • Meta business partner. • Deep knowledge about user tracking across different platforms using Google Tag Manager. • Interactive reporting system using Google Looker Studio. • Excellent Google Analytics reporting and interpreting. • Managing big budgets. • High and proven conversion rate. • Wider marketing perspective. • Going beyond Google Ads and Social media ads with programmatic ads. Integrate CRM with multiple platforms to optimize the ads campaigns. 3- Campaign Types: • Direct eCommerce sales on YouTube, Google Search, Shopping, and social media. • Lead generation across all performance marketing platforms. • Reach and Branding with video ads. • Accurate Remarketing on Google Ads, YouTube, Facebook, Instagram and TikTok. • New real followers on Instagram, Facebook, YouTube, and TikTok. • Social media content engagement like video views, likes, and comments. You can customize your type according to your goals and budgets. 4- Service features: Free services: Lifetime free consultation, setting up tracking infrastructure, social media ads pictures. Free tips: Here’s one: If your CPC is increasing overtime, you may have started with new advertisement expert, or you could be experiencing some local or global inflation. To fix it, look at the CPC change rate over the last 30 days up to 60 days, and look at other metrics video views, likes, avg. time on website… Constant feedback: We will follow up with you or your personnel everyday (if possible) to learn about the campaign’s performance. Competitive price: If someone tells you that the awesome iPhone price is 20,000$, we think you won’t buy it. According to the service level you will receive, our prices is considered below average. Support 24/7: We love to communicate with our clients every day, and we enjoy answering client’s requests within 2 hours maximum anytime any day. 30 days money back guarantee: though it never happened before, we provide 30 days money back guarantee. Sustainability in relationship and performance: Here’s a free tip: If the ad campaign manages to stay active for over 2 months at least, with marketing experts working on it, you can expect to get up to 57% decrease in results. Let us communicate and start advertising for your brand.
    Looking for work in Local SEO
    Located in Istanbul, Turkey
    From €50 for Local SEO
    Works in multiple industries
    Speaks English, Arabic
    1-10 members

  • Apollo Group

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    (0 review)

    For Marketing Solutions

    We're a leader in innovative Internet marketing solutions Apollo Agency is a full-service digital marketing agency, based in Istanbul / Turkey We create custom marketing strategies for each of our clients based on their needs and goals, and work with all our energy to achieve these strategies through close follow-up and periodic reports. Our team is made up of the best specialists and talents marketers, designers, and developers, and we know what it takes to get real results online. We also keep the focus on the metrics that mean the most, like leads and revenue generated. We know that hitting these goals is what moves businesses forward, and we believe that our clients' success is the best measure of our own performance. As a result, we've driven over $11 million in sales and over 2 million leads for our clients. The Internet is our passion, and we’re passionate about helping businesses reach their goals. So, when you choose Apollo Agency as your digital marketing agency, you won’t get a cookie-cutter strategy — you'll get a custom plan that fits your company, your needs, and your goals.
    Looking for work in Local SEO
    Located in Istanbul, Turkey
    From €1,000 for Local SEO
    Works in multiple industries
    Speaks English, Arabic
    11-50 members

  • Blurrline Agency

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    (0 review)

    Crafting Clear Visions in a Blurred World.

    we specialize in turning blurred visions into clear, actionable strategies. As a full-service digital marketing agency, we blend creativity with data-driven insights to craft solutions that resonate with your audience and drive measurable results. Whether it’s through cutting-edge eCommerce development, tailored SEO strategies, or impactful social media campaigns, we’re committed to helping your brand stand out in today’s crowded digital landscape. Our team of experts is dedicated to understanding your unique business needs and delivering customized strategies that align with your goals. From the initial concept to the final execution, we ensure that every step is meticulously planned and flawlessly executed. With Blurrline, you’re not just getting a service provider—you’re gaining a partner who’s invested in your success. Let’s work together to sharpen your brand’s focus and achieve remarkable growth.
    Looking for work in Local SEO
    Located in Başakşehir, Turkey (+1)
    From €100 for Local SEO
    Worked in Beauty (+4)
    Speaks English, Arabic
    11-50 members

  • Bonduo Digital Agency

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    (0 review)

    Digital Marketing Services, Sales & Marketing Tools, IT Services

    We are passionate about helping businesses like yours succeed in the digital environment, and we’re here with all the digital marketing services and sales tools you might need. Using the power of technology and our creativity, we bring your brand and business to the fore in digital and turn your vision into reality. Start your digital journey with Bonduo Digital Agency now.
    1 work in Local SEO
    Located in Ümraniye, Turkey
    From €1,000 for Local SEO
    Worked in Marketing & Advertising
    Speaks English, Polish
    1-10 members

  • Bzns Monster

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    5
    (6 reviews)

    Pump Up Your Business Digitally

    Top awarded
    Sales Growth Digital Marketing and Media production agency. We Help you to Pump up your business DIGITALLY. We're not developers, we're not designers. We are "Practitioners" in one thing, growing businesses.
    Looking for work in Local SEO
    Located in Esenyurt, Turkey (+2)
    From €1,000 for Local SEO
    Worked in Software & Computer Services (+6)
    Speaks English, Arabic
    11-50 members

  • Layer Studio

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    5
    (4 reviews)

    https://www.layerstudio.co/

    Layer Studio was established to provide professional support to all influencers on social media platforms. With our team of social media experts and professional graphic designers, we bring you together with the new version of the media!
    Looking for work in Local SEO
    Located in Şişli, Turkey
    From €1,000 for Local SEO
    Worked in Banking & Financials (+2)
    Speaks English, Turkish
    11-50 members

  • FIMA PR

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    4.7
    (6 reviews)

    The Sound of Networking Phone & WhatsApp: +90 531 502 06 41 Email: contact@fintechmatcher.com

    FIMA is a PR, advertising, event, and marketing agency, operating in the Middle East, Africa, & East Asia with over 80 years of collective experience. You can book a meeting with us using this link: https://outlook.office365.com/owa/calendar/FinTechMatcherEzz@NETORGFT11374726.onmicrosoft.com/bookings/ Also, you can contact us via: Phone & WhatsApp: +90 531 502 06 41 Email: contact@fintechmatcher.com Website: https://fintechmatcher.com/ Our Social Media: Join Our Slack: https://join.slack.com/t/fintech-matcher/shared_invite/zt-1lkt4cb01-ixTNIYR3R~uICkvvVfdKcw LinkedIn: https://www.linkedin.com/company/fintech-matcher/ Twitter: https://twitter.com/FintechMatcher Join Our Telegram: https://t.me/+KI4A4YTr1I9hYjRk Linktree: https://linktr.ee/fintechmatcher
    Looking for work in Local SEO
    Located in Ataşehir, Turkey
    From €1,000 for Local SEO
    Worked in Software & Computer Services (+2)
    Speaks English, Arabic
    11-50 members

  • Mochatouch

    certified-flagverified-flag
    4.5
    (1 review)
    Als Mochatouch sind wir ein leidenschaftliches Team, das digitale Marketing-Lösungen basierend auf realistischen, machbaren und erreichbaren Zielen anbietet. Unsere Arbeit beginnt mit dem Erhalt Ihrer Daten, um Ihre traditionellen und digitalen Ziele mit den gemeinsam festgelegten Strategien zu erreichen. Wir bieten den Bekanntheit der B2B-Unternehmen in der digitalen Welt und den bestehenden Markenwert zu erhöhen, um dadurch den höchsten ROI zu erzielen.
    Looking for work in Local SEO
    Located in Ataşehir, Turkey (+1)
    From €1,000 for Local SEO
    Worked in Telecommunications
    Speaks English, German
    1-10 members

  • Markum Bilişim Teknolojileri A.Ş.

    (0 review)

    Technology, Information and Internet

    Markum Cloud çözümleri ile iÅletmenizi ve uygulamalarınız bulutâa taÅıyın! Ãstün performans bulut çözümlerimizi keÅfedin.
    Looking for work in Local SEO
    Located in Istanbul, Turkey
    Budget on request
    Works in multiple industries
    Speaks English, Turkish
    1-10 members

  • Inbound Marketing Agency

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    (0 review)

    Transforming Data into Strategy, One Click at a Time

    Our Mission In 2013, Inbound Marketing Agency began with a groundbreaking vision: to fuse data analytics with innovative marketing strategies. We promised to cut through the noise of the industry, delivering precise SEO and performance marketing campaigns based on actionable insights. Today, we stand tall, not just as a pioneer in analytics but as a point of convergence for all your digital marketing needs. Our mission remains resolute: To dominate the digital landscape, to innovate relentlessly, and to transform raw data into strategic marketing artillery that elevates your brand to the next level. Our Core Values 1. Actionable Expertise − At Inbound Marketing Agency, we understand that true expertise lies in actionable knowledge. We are a team of practitioners, not theorists. Our domain-level mastery crystallizes into swift, creative, and effective campaigns that drive results. 2. The Power of Inquiry − We value curiosity as a fuel for insight. "Ask, breathe, ask more" is more than a phrase; it's a philosophy. Every inquiry is a building block to clarity, ensuring that our strategies and decisions are as informed and relevant as possible. 3. Simplicity is Key − In a tech-driven era, we champion the elegance of simplicity. A clear and straightforward approach underpins our ethos, ensuring our communications, structures, and operations are efficient and effective. 4. Individual Growth, Collective Success − Each member of our team is an entrepreneur of their expertise. We foster an environment where personal growth translates to collective propulsion. Together, we orchestrate a symphony of skilled minds, each contributing unique successes that drive our vision forward. 5. Attitude Shapes Altitude − Our unwavering positive attitude fuels resilience and propels us past challenges. It's a reminder that the right mindset can turn any circumstance into a launchpad for growth and success. 6. The Spirit of Unity − At Inbound, we cherish the bond that unites us not just as colleagues but as a community. Events, both remote and in-person, form the social fabric that complements the professional synergy we share. 7. Caring for Our Community − As advocates for progress, we believe in giving back to our community. Our sustainability efforts and community engagement reflect our commitment to social and environmental responsibility. Dive deeper with us, where insights ignite change. Discover how our passion for advanced analytics can shape your brand's success story by visiting inbound.com.tr — or just say "Hi!" to the future of your business.
    Looking for work in Local SEO
    Located in Kadıköy, Turkey
    From €1,000 for Local SEO
    Works in multiple industries
    Speaks English, Turkish
    11-50 members

  • Dijital Karma

    (0 review)

    Game-changing Digital Marketing Agency

    Do you want to partner with a marketing agency that will acknowledge your company’s requirements? Here we are to develop and perform tailor-made strategies
    Looking for work in Local SEO
    Located in Istanbul, Turkey
    From €1,000 for Local SEO
    Works in multiple industries
    Speaks English
    1-10 members

  • Digipeak Agency - Dijital Pazarlama Ajansı

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    (0 review)
    Digipeak is a Digital Marketing Agency specializing in Google Ads, SEO, CRO, Web Development and Social Media. Learn more about our marketing solutions now.
    Looking for work in Local SEO
    Located in Istanbul, Turkey (+1)
    From €1,000 for Local SEO
    Works in multiple industries
    Speaks English
    1-10 members
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Frequently Asked Questions.

Backlinks play a crucial role in Local SEO for Istanbul businesses, acting as digital 'votes of confidence' that significantly influence search engine rankings. They are essential for establishing authority, credibility, and relevance in the local Istanbul market. Here's a detailed look at their importance and how businesses can build a strong local link profile:

The Importance of Backlinks in Local SEO:
  • Local Relevance: Backlinks from Istanbul-based websites signal to search engines that your business is an integral part of the local community.
  • Domain Authority: High-quality backlinks from reputable local sources boost your domain authority, improving your chances of ranking higher in local search results.
  • Increased Visibility: A strong backlink profile can lead to better visibility in Google's local pack and map listings, crucial for attracting local customers.
  • Referral Traffic: Beyond SEO benefits, quality backlinks can drive direct traffic from local sources to your website.
Strategies to Build a Strong Local Link Profile in Istanbul:
  1. Local Business Directories: Get listed in prominent Istanbul business directories like Yelp Turkey, Foursquare, and local Chamber of Commerce websites.
  2. Sponsor Local Events: Support Istanbul-based events, festivals, or charities to earn backlinks from event websites and local news coverage.
  3. Create Local Content: Develop content that resonates with the Istanbul audience, such as neighborhood guides or local business spotlights, to attract natural backlinks.
  4. Engage with Local Influencers: Collaborate with Istanbul-based bloggers, vloggers, or social media influencers for mentions and backlinks.
  5. Leverage Local Partnerships: Build relationships with complementary local businesses for mutual linking opportunities.
  6. Local Press Relations: Engage with Istanbul's local media outlets by sharing newsworthy stories about your business to gain editorial backlinks.
  7. Participate in Local Forums: Contribute meaningfully to Istanbul-focused online forums and communities, adding value and gaining natural backlinks.
  8. Educational Institutions: If relevant, seek partnerships or sponsorship opportunities with Istanbul universities or schools for .edu backlinks.

When building your local link profile, focus on quality over quantity. A few high-quality, relevant backlinks from respected Istanbul sources are more valuable than numerous low-quality links. Also, ensure your link-building efforts align with search engine guidelines to avoid any penalties.

Local Link Building Best Practices:
PracticeDescription
Diversify Anchor TextUse a mix of branded, keyword-rich, and natural anchor texts to maintain a natural link profile.
Focus on RelevancePrioritize backlinks from websites relevant to your industry and the Istanbul market.
Monitor Link HealthRegularly audit your backlink profile to identify and disavow any toxic links.
Create Linkable AssetsDevelop high-quality, shareable content that naturally attracts backlinks from local sources.

Remember, building a strong local link profile for your Istanbul business is an ongoing process that requires patience and consistent effort. By focusing on creating valuable local connections and content, you'll not only improve your Local SEO but also strengthen your position as a trusted business within the Istanbul community.

Local SEO and traditional SEO share the common goal of improving a website's visibility in search engine results, but they differ significantly in their focus and strategies. This distinction is particularly important for businesses in Istanbul, a city with a rich history and diverse local market.

Key Differences between Local SEO and Traditional SEO:

AspectLocal SEOTraditional SEO
Target AudienceLocal customers in IstanbulGlobal or national audience
Search IntentFind nearby businesses or servicesGeneral information or online purchases
Key Ranking FactorsPhysical location, local citations, reviewsBacklinks, content quality, site structure
Google My BusinessCritical componentNot applicable
Location-based KeywordsEssential (e.g., 'kebap in Sultanahmet')Less important

Why Istanbul businesses need specialized Local SEO services:

  1. Competitive Local Market: Istanbul, with its population of over 15 million, has a highly competitive business environment. Local SEO helps businesses stand out in their specific neighborhoods, whether it's in bustling Beyoğlu or the business district of Levent.
  2. Mobile Search Dominance: According to Statista, Turkey has a smartphone penetration rate of 77.7% as of 2023. Local SEO optimizes for mobile searches, which often have local intent, especially in a mobile-first city like Istanbul.
  3. Language Optimization: Local SEO services can help optimize content for both Turkish and English, catering to locals and the millions of tourists Istanbul receives annually.
  4. Google My Business Optimization: A crucial aspect of Local SEO is optimizing Google My Business profiles. This is particularly important in Istanbul, where tourists often rely on these listings to find authentic local experiences.
  5. Local Link Building: Specialized services can help build relationships with other Istanbul-based businesses and local media, creating a strong local backlink profile.
  6. Review Management: Local SEO focuses on generating and managing online reviews, which are crucial for businesses in hospitality, retail, and services – all significant sectors in Istanbul's economy.
  7. Localized Content Strategy: Creating content that resonates with the local audience, incorporating Istanbul-specific events, culture, and landmarks, which traditional SEO might overlook.

In conclusion, while traditional SEO remains important, specialized Local SEO services are crucial for businesses in Istanbul looking to capture the local market effectively. By focusing on location-specific optimization techniques, businesses can improve their visibility to potential customers in their immediate vicinity, whether they're in the historic Sultanahmet district or the modern Maslak business area. This localized approach can lead to higher conversion rates and a stronger connection with the local community.

Customer reviews play a crucial role in Local SEO for businesses in Istanbul, significantly impacting their online visibility, credibility, and overall success. Here's why reviews are essential and how businesses can effectively manage their online reputation:

The Importance of Customer Reviews in Local SEO:
  • Search Engine Rankings: Positive reviews can boost a business's visibility in local search results, as search engines like Google consider review quantity, quality, and recency in their ranking algorithms.
  • Click-Through Rates: Businesses with higher star ratings and more reviews tend to attract more clicks in search results, increasing website traffic.
  • Consumer Trust: In Istanbul's competitive market, 88% of consumers trust online reviews as much as personal recommendations, making them crucial for building credibility.
  • Local Pack Visibility: Reviews contribute to a business's chances of appearing in Google's Local Pack, which is vital for attracting local customers in Istanbul.
Effective Online Reputation Management for Istanbul Businesses:
  1. Encourage Reviews: Politely ask satisfied customers to leave reviews on platforms like Google My Business, Yelp, and local Turkish review sites like Sikayetvar or Zomato.
  2. Respond to All Reviews: Address both positive and negative reviews promptly and professionally. For negative reviews, offer solutions and take the conversation offline when necessary.
  3. Optimize Google My Business: Keep your GMB profile updated with accurate information, photos, and posts to encourage engagement and reviews.
  4. Monitor Your Online Presence: Use tools like Google Alerts or social media monitoring software to track mentions of your business across various platforms.
  5. Leverage Positive Reviews: Showcase positive reviews on your website and social media channels to amplify their impact.
  6. Address Fake Reviews: If you encounter fake or spam reviews, report them to the respective platform for removal.
  7. Implement Review Schema: Use review schema markup on your website to display star ratings in search results, potentially increasing click-through rates.

According to a recent study, businesses in Istanbul that actively manage their online reviews see a 25% increase in local search visibility compared to those that don't. Additionally, 73% of consumers in Turkey say that positive reviews make them trust a local business more.

Best Practices for Review Management in Istanbul:
PracticeImpact
Respond within 24 hoursIncreases customer satisfaction by 40%
Maintain a 4.0+ star ratingCan lead to 28% more clicks from local searches
Accumulate 50+ reviewsBoosts trust signals for search engines and users
Use local language (Turkish)Improves engagement with local customers

By focusing on cultivating positive reviews and effectively managing their online reputation, businesses in Istanbul can significantly enhance their Local SEO performance, attract more customers, and build a strong, trustworthy brand presence in the digital landscape.