Charly PR (+ reviews) | Sortlist
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Charly PR

Grimbergen, Belgium
Thé Benelux agency for Consumer PR and Corporate Communications
Charly PR is the Benelux agency for integrated corporate & consumer communications. Reaching your target group has never been easier. But actually touching people, is harder than ever. Charly PR (formerly known as LVTPR) helps you to create real impact with integrated corporate and consumer communications. For your organisation and for your brand(s). From strategy to execution. The agency specializes in crisis communications, internal communications, thought leadership, product PR, influencer relations and digital & content marketing. From its offices in Strombeek-Bever (Brussels) and Bunnik (Utrecht), Charly PR advises and supports clients such as Action, Belnet, Dubai Tourism, Hasbro, Huttopia, IDEWE, One Plus, Sonos and The North Face on a daily basis. The agency was founded in 1994 by Charly Lammers van Toorenburg and goes by the name of "Charly PR" since March 2023.
20 people in their team
Speaks Dutch, English, French
11 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2017
Founded in 1995
4 awards conferred
Open website


8 services offered by Charly PR

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  • Description
    Eager to boost the image of your product or service or to improve your organization’s reputation? Or to do both in one go? At Charly PR, we specialize in strengthening all your stakeholder relations.

    Whatever the challenge, you can count on our proven approach. Our team of skilled PR and content experts dives into your targets, market, and brand messaging, and creates a smart strategy for stories that make the right impact.

    Get to know more about our services in PR via
    Skills in Public Relations (PR) (29)
    PR ManagementPR CampaignsPR MarketingPR CoachingInternational Public RelationsPress KitDigital Public RelationsB2B Public RelationsOnline Public RelationsPartnership Strategy+19
    Works in Public Relations (PR) (9)
    Amplifying marketing through PR - Public Relations (PR)
    Social Media Activation - Public Relations (PR)
    Influencer and press event - Public Relations (PR)
    Review in Public Relations (PR) (1)
    Marcel Schuell
    Clients in Public Relations (PR) (9)
    TakedaPharmaceuticals & Biotech | national
    HasbroToys |
    SHARE NOWAutomotive | national
    HasbroToys |

    Learn more about Public Relations (PR)

  • Description
    Need help with attracting prospects with relevant content, turning them into leads, and then nurturing them until they become customers? We find the sweet spot between what your market wants to know and what you want to tell and turn it into compelling stories.

    Combining your input with our expertise & research is something we achieve together. After that, we spread the word to your target audiences on the right channels. Websites, newsletters, social media... you name it. We constantly measure performance and quickly adjust where necessary.
    Skills in Content Strategy (7)
    Multilingual ContentLocalized ContentBlogging StrategyOnline ContentMarketing AutomationStorytellingContent Creation
    Works in Content Strategy (4)
    Amplifying marketing through PR - Content Strategy
    Social Media Activation - Content Strategy
    Influencer Campaign - Content Strategy
    Clients in Content Strategy (4)
    FacebookMedia |
    HasbroToys |
    SHARE NOWAutomotive | national
    Play-DohToys |

    Learn more about Content Strategy

  • Description
    Are your company's social media posts not making an impact? Then you’re putting a lot of effort into something that doesn’t deliver. With just a little extra investment, you can create strong content that achieves your goals - both commercial and corporate.

    At Charly PR, we offer advice and support around every conceivable aspect of social media. We set up channels and provide strategic advice, solid copywriting, advertising campaigns, measurement and adjustment, social monitoring, community management, and much more. We even provide training for your marketing and communications departments and/or other key internal stakeholders in social media use (strategy, copywriting, advertising, …).
    Skills in Social Media (10)
    Social Media AnalysisSocial Media ManagementSocial Media ServicesSocial Media GrowthSocial Media TrainingSocial Media MonitoringSocial Media PlanningSocial Media ConsultingSocial Media MarketingSocial Media Content
    Works in Social Media (4)
    Social Media Activation - Social Media
    Influencer Campaign - Social Media
    Award-winning Guerilla - Social Media
    Clients in Social Media (4)
    Vluchtelingenwerk VlaanderenNon-profit | regional
    FacebookMedia |
    SHARE NOWAutomotive | national
    Play-DohToys |

    Learn more about Social Media

  • Description
    We help you to develop integrated marketing campaigns that grow your brand within a competitive market. With our creative approach, we reach your target audiences on the right digital channels throughout their entire customer journey.

    Our effective digital campaign strategies always make the most efficient use of your available resources. Through continuous monitoring and optimization, we always achieve maximum results, right where it counts.
    Skills in Digital Strategy (3)
    Marketing AutomationMarketing MulticanalMarketing Grand Public
    Works in Digital Strategy (2)
    Social Media Activation - Digital Strategy
    Clients in Digital Strategy (2)
    SHARE NOWAutomotive | national
    FacebookMedia |

    Learn more about Digital Strategy

  • Description
    We have experience with copywriting for press releases, opinion pieces, websites, social media, speeches, blogs, advertising, ...
    Skills in Copywriting (9)
    Writing ServicesArticle WritingDigital CopywritingContent WritingContent MarketingText WritingSpeech WritingPersuasive CopywritingNarrative Copywriting
    Works in Copywriting (5)
    Amplifying marketing through PR - Copywriting
    Social Media Activation - Copywriting
    Influencer Campaign - Copywriting
    Clients in Copywriting (5)
    HasbroToys |
    BelnetTelecommunications | national
    Play-DohToys |
    SHARE NOWAutomotive | national

    Learn more about Copywriting

  • Description
    We have a strong network of influencers in different domains and we engage with them for our clients on a daily basis. We also set up influencer collaborations from A to Z.
    Skills in Influencer Marketing (20)
    Macro influencersInfluencer StrategyInfluencer affiliationLinkedIn InfluencersYoutube InfluencersTiktok InfluencersMicro InfluencersInfluencer Content ProductionInfluencer Campaign MonitoringInfluencer Content Validation+10
    Works in Influencer Marketing (4)
    Amplifying marketing through PR - Influencer Marketing
    Influencer event: gaming with the family - Influencer Marketing
    Influencer and press event - Influencer Marketing
    Influencer Campaign - Influencer Marketing
    Clients in Influencer Marketing (4)
    Play-DohToys |
    HasbroToys |
    Sonos NintendoVideo games | national
    HasbroToys |

    Learn more about Influencer Marketing

  • Description
    Every company uses digital in its marcom mix these days. But how do you stand out from this crowd? By bringing the right story to the right audiences through the right channels to reach your objectives. To achieve this, you need both technical digital know-how and a strong earned mindset. And it is precisely by combining these two elements that we make the difference. Because also through Paid, Shared and Owned, we know that you always have to earn people’s attention.

    Here at Charly PR, you're also in the right place to get the most out of the ‘E’ in your PESO mix. Want to generate awareness through media (E) and then turn it into leads through P, S & O?
    Skills in Marketing (11)
    Social ImpactCreative CommunicationSustainable MarketingCommunication StrategyReputation ManagementCommunicationCorporate CommunicationCrisis ManagementChange CommunicationCommunication advice+1
    Works in Marketing (3)
    Amplifying marketing through PR - Marketing
    Social Media Activation - Marketing
    Clients in Marketing (3)
    SHARE NOWAutomotive | national
    HasbroToys |
    FacebookMedia |

    Learn more about Marketing

  • Description
    Having a strong brand is great, but a solid corporate reputation with all key stakeholders is just as important. Together with our Corporate Communications Team, you turn your company’s assets into a rock-solid reputation.

    At Charly PR, we can also support you with advice and support in all aspects of crisis communications. Both during a crisis (monitoring, strategic advice, messaging and execution) and before (proactive crisis communications plans and training).

    We are also strong in internal communications and know that your employees are your driving force. Whatever employer obstacle you’re facing (excessive outflow, virtue signaling, growth spurts, talent recruitment), we find the right strategy and help you execute it to perfection.
    Skills in Corporate Communication (2)
    Crisis communicationInternal Communication
    Works in Corporate Communication (4)
    Internal Communications Analysis - Corporate Communication
    Launching a new mobility player - Corporate Communication
    Award-winning Guerilla - Corporate Communication
    Continuously proving relevance - Corporate Communication
    Clients in Corporate Communication (4)
    BelnetTelecommunications | national
    Belgian government serviceGovernment & Administration |
    Vluchtelingenwerk VlaanderenNon-profit | regional
    Go SharingAutomotive |

    Learn more about Corporate Communication

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20 members in Charly PR's team

Charly PR cover
StoryCharly PR is the agency for integrated corporate and consumer communications in the Benelux. Our consultants advise and support clients in different sectors from our offices in The Netherlands (Bunnik, near Utrecht) and Belgium (Strombeek-Bever, near Brussels). For 30 years now...
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Charly PR was awarded 4 times

SAN Award2023-5-1Hasbro Monopoly
Sabre Award2018-5-1Best Consultancy to work for
Sabre Award2018-5-1Guerilla PR
SAN Award2022-5-1Public Relations


2 reviews for Charly PR

(2 reviews)
Marcel SchuellDirector Corporate Communications at devolo
ServicePublic Relations (PR)
SectorConsumer Electronics

What was the objective behind your collaboration?Charly PR is an agency which truly understands how to position a brand in the BeNeLux markets. Their team is passionate about content development, and it shows in the positive media exposure they consistently secure for their partners. The team of Charly PR has lots of experience and contacts in the media and influencer landscape. To say it in a nutshell: They simply get things done with excellence results!

What did you enjoy the most during your collaboration?Charly PR consistently impressed me with their innovative strategies and fresh ideas. From captivating product launches to engaging social media campaigns, they demonstrated a deep understanding of our Consumer Electronics brand.

Marcel Schuell recommends this agency

ServicePublic Relations (PR)
SectorConsumer Electronics

Robrecht DeboutteAccount Executive at Oracle

What was the objective behind your collaboration?Working with an agency to help Oracle communicate our message.

What did you enjoy the most during your collaboration?Good collaboration. LVTPR really listened to our needs and delivered.

Robrecht Deboutte recommends this agency

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Contact details of Charly PR


  • HeadquarterRinglaan 39, 1853 Grimbergen, Belgium

  • Veilingweg 5, 3981 PB Bunnik, Netherlands

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