The 10 Best Brand Strategy Firms in Edmonton - 2024 Reviews

Top Brand Strategy Firms in Edmonton

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All Brand Strategy Consultants in Edmonton

  • 5
    (6 reviews)

    Bringing your vision to life

    Highly recommended
    Creative Engine is a Production focus company. Solving all the creative problems faced by the organisations from 3d Animations to Video Production, From Brand Development to Corporate Communication. Our creative teams are divided into specialized categories with their own team leads and client servicing. These departments are divided as follows: Video Production 3D Animation 2D Animation and Motion Design Brand & Graphic Design Event & Corporate Communication For more information Please visit: www.creative-engine.pk or contact us at: +92 349 470 4194 or email us at: contact@creative-engine.pk
    Looking for work in Brand Strategy
    Located in Toronto, Canada (+6)
    From €300 for Brand Strategy
    Worked in Energy & Oil (+29)
    Speaks English
    11-50 members
  • (0 review)
    Prepare for launch and position your product to win with Graphos Product Marketing: experienced Go-to-Market strategists, product positioning consultants and global product marketers. See how we get results...
    Looking for work in Brand Strategy
    Located in Edmonton, Canada (+1)
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    11-50 members
  • Top awarded
    We invent and revitalize brands that engage, inform, delight and sell.
    Looking for work in Brand Strategy
    Located in Edmonton, Canada
    From €1,000 for Brand Strategy
    Worked in Beverage (+5)
    Speaks English
    1-10 members
  • 5
    (20 reviews)

    Digital Marketing and Social Media

    Top awarded
    Social Media 55 has helped hundreds of businesses rise to the top.   Social Media 55 is a full-service digital marketing agency. With over 25 industry awards we are sure to have the digital marketing solution to help your business rise to the top. Our team of expert marketers are waiting to help take your business to the next level.   Call us today toll free 1-844-633-4255  1-844-MEDIA-55   or visit us online  https://www.socialmedia55.com/    
    Looking for work in Brand Strategy
    Located in Montreal, Canada (+1)
    From €1,000 for Brand Strategy
    Worked in Food (+9)
    Speaks English, French
    11-50 members
  • 4.9
    (14 reviews)

    Creative thinking that serves real outcomes.

    Recommended
    Top awarded
    We’re a creative team that delivers tangible results by developing exceptional brand identities, websites, videos, and print assets. From strategy to execution, we meticulously plan and create the most important parts of your brand to drive growth and connect with your audience. And with a keen understanding of how to get through to people, we build brands that win hearts and engage minds. Centred around a creative approach focused on clarity, simplicity, purpose, and integrity, we know how to make audiences care about, and listen to, the brands we build. With Fook, you’ll be closely collaborating with a team dedicated to understanding you, your business, and your vision. We’ll work out what you need together, then help you get there.
    Looking for work in Brand Strategy
    Located in Toronto, Canada
    From €1,000 for Brand Strategy
    Worked in Media (+9)
    Speaks English
    1-10 members
  • (0 review)
    Tailored Marketing & Communications in Edmonton, Alberta
    Looking for work in Brand Strategy
    Located in Edmonton, Canada
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members
  • A Strategic Design + Branding Studio Bluehaus Creative is a multidisciplinary strategic design + branding studio guided by strategic insight, brave work, curiosity and passionate minds. By partnering with like-minded businesses, we bring brands to life through thoughtful storytelling, strong visual identity, art direction, and digital design for a variety of clientele, both locally and internationally, and of all sizes, to help them grow and succeed. Our immersive design approach and process are artistic, effective and honest. It unearths your values and personality, as well as a strong understanding of what customers expect from your brand. By finding and articulating your brand promise, we help build anticipation and trust in your audience. Founded in 2008 by Ryan Mayer, a Canadian Brand Strategist, Brand Designer & Digital Artist with decades of experience. Working closely with businesses, agencies, and entrepreneurs by providing purpose-built and creative branding, design, interactive, and advertising solutions that help foster enduring relationships between brands and their clients. His focus is on delivering creativity that works to help purpose-driven businesses create maximum impact in the world. Contact us to find out how we can help.
    Looking for work in Brand Strategy
    Located in Edmonton, Canada
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Brand Strategy
    Located in Edmonton, Canada
    From €3,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members
  • Grow your business with our top quality Edmonton marketing agency. We provide eloquently designed websites and digital marketing services.
    Looking for work in Brand Strategy
    Located in Edmonton, Canada
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Brand Strategy
    Located in Edmonton, Canada
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Edmonton social media marketing consultant, strategist, trainer and speaker.

    A refreshing, no BS approach to social media marketing, social media management, consulting & training. Serving Edmonton, Alberta & internationally online.
    Looking for work in Brand Strategy
    Located in Edmonton, Canada
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Real Digital Marketing Results You Can Count On For Your Business!

    If you’re looking for a digital marketing agency in Edmonton, we’re here to steal the spotlight! We offer search engine marketing and web development services.
    Looking for work in Brand Strategy
    Located in Edmonton, Canada
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members
  • 5
    (1 review)

    Strategize. Execute. Profit

    Edkent Media is a dynamic and forward-thinking digital marketing agency that excels in empowering businesses with cutting-edge strategies and solutions. With a passion for creativity and data-driven insights, we offer a comprehensive suite of services, including SEO, web design, PPC, content, and social media management. What sets us apart is our commitment to understanding each client's goals and challenges, crafting personalized strategies to achieve tangible results. Innovation and adaptability are at the core of our approach, enabling us to stay ahead in the fast-paced digital landscape. Whether it's enhancing brand identity, launching successful campaigns, or optimizing website performance, businesses can trust Edkent Media to deliver exceptional results that drive growth and success. Visit our website for information at https://edkentmedia.com/
    Looking for work in Brand Strategy
    Located in Markham, Canada
    From €1,000 for Brand Strategy
    Worked in Hospitals & Healthcare (+4)
    Speaks English
    11-50 members
  • (0 review)

    Discover. Brand. Innovate

    JaxonLabs is a renowned Brand Innovation Company and agency that provides digital marketing, content creation and brand strategy services In Canada/USA.
    Looking for work in Brand Strategy
    Located in Edmonton, Canada
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members
  • 5
    (4 reviews)

    Next Level, Specialized Digital Marketing Agency For Your Marketing Strategies, Creative & Digital.

    Recommended
    Welcome to the NEW business era! We are a full-service digital marketing agency specializing in Marketing Strategy, Creative Design, Search Engine Optimization (SEO), Paid Ads, Social Media Marketing, Email Marketing, Conversion Rate Optimization and Website Design. Our team of experts consists of skilled designers, developers, marketers, and analysts who work together to deliver customized solutions that meet the unique needs and goals of each of our clients. Our mission is to revolutionize the advertising landscape by embracing agility, integration, and talent diversity. We are committed to pioneering a flexible, results-driven approach that aligns with the evolving needs of multinational brands. By consolidating media, creative, data, and technology, we aim to deliver streamlined, impactful marketing solutions. Our focus is on generating meaningful outcomes through innovative strategies, harnessing the power of AI and automation for efficiency, and nurturing a network of specialized partners. We strive to exceed expectations in speed, agility, and effectiveness, setting a new standard in the advertising industry for client satisfaction and sustainable growth
    Looking for work in Brand Strategy
    Located in Calgary, Canada (+1)
    From €1,000 for Brand Strategy
    Worked in Marketing & Advertising (+4)
    Speaks English, Arabic
    11-50 members
  • (0 review)

    Find clarity in chaos

    Major Tom is the next iteration of the agency, purpose-built for the needs of today’s complex marketing landscape. We exist to bring calm to chaos, and clarity to our partners’ digital marketing strategies. Every day there are new technologies, new opportunities, and new tactics you can employ to engage with your audience. But knowing where to be and how to act can be overwhelming – being everything to everyone isn’t always the answer. Instead, the key is to find a new perspective. To take a step back and look at the bigger picture. It’s about doing the right thing, not just anything. Major Tom works to understand the entire scope of an organization so that we can not only recommend the right solutions but execute on them at a best-in-class level consistently across all mediums. We believe in focus. In cutting through the noise to find clarity. By taking a strategic approach to each and every one of our projects, we’re able to help organizations see the whole forest before picking the right trees: identifying the channels, tactics, and technologies that will drive your business forward. Major Tom is a collective of over 70 industry-leading specialists hand-picked from across the globe. With a presence in New York, Toronto, Vancouver, and LA, we combine the top-level strategy you’d find at an established consultancy with the implementation capabilities you’d find at a leading agency.
    Looking for work in Brand Strategy
    Located in Vancouver, Canada (+2)
    From €10,000 for Brand Strategy
    Worked in Luxury Goods & Jewelry (+4)
    Speaks English
    51-200 members
  • (0 review)

    Propulsez votre croissance avec le marketing numérique

    Plus qu'un fournisseur de service. Un partenaire de croissance. Nous prenons à coeur notre engagement avec nos clients et voulons réellement devenir un partenaire de croissance à long terme et non un simple fournisseur de service sans vraie valeur ajoutée. L'une des raisons fondamentales de l'inception de Momentumm est la prise de responsabilité dans l'atteinte des résultats liés aux mandats qui nous sont confiés. Nous vous offrons une assistance complète dans le domaine du marketing numérique, en adoptant une approche à 360 degrés, dans le but de propulser la visibilité de votre entreprise sur le web. Services HubSpot Inbound marketing Google Ads Facebook Ads Référencement Web Conception Web Production vidéo
    Looking for work in Brand Strategy
    Located in Canada, Canada
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks French, English
    1-10 members
  • (0 review)

    We're on a mission to start the conversation with your customers in this fast connected world.

    Hello Digital Marketing is a Winnipeg Web Design & Development agency helping countless clients design & develop web experiences for the modern business.
    Looking for work in Brand Strategy
    Located in Winnipeg, Canada
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    1-10 members
  • Indigenous and under-represented Communities, Business Development, Communications Capacity-Building, Change Management, Community Engagement, Media Relations, Media Management, Operational Management, Process Implementation, Program Management, Project Management, Public Relations, Strategic Commun
    Looking for work in Brand Strategy
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Wedge is an independent Brand & Design agency for distinct character. Montreal & Los Angeles.

    Wedge is a strategically-backed creative studio engaged in all things Brand. We are committed to distinct character, clarifying strategic narrative, and original signatures that create inseparable bonds between brands & people. We unite with progressive companies of all scales across various industries, who aim for more and value quality. Areas of engagement stem across Brand Strategy, Visual Identity, Packaging, Campaigns & Visual Communications, and everywhere a brand shows up in the world to meaningfully connect.
    Looking for work in Brand Strategy
    Unknown location
    From €1,000 for Brand Strategy
    Works in multiple industries
    Speaks English
    11-50 members
12

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Frequently Asked Questions.


Edmonton B2B companies often encounter several challenges when developing and implementing brand strategies. Understanding these obstacles and knowing how to overcome them is crucial for success in the competitive Alberta market. Here are the most common challenges and effective solutions:

  1. Differentiating in a Crowded Market

    Challenge: Edmonton's diverse B2B landscape, from energy to technology sectors, makes it difficult for companies to stand out.

    Solution: Conduct thorough market research to identify unique value propositions. Focus on industry-specific pain points and tailor your brand message to address them directly.

  2. Balancing Local and Global Appeal

    Challenge: Edmonton businesses often struggle to create a brand that resonates locally while also appealing to broader markets.

    Solution: Develop a 'glocal' approach that incorporates Edmonton's unique business culture and values while maintaining elements that resonate with wider audiences. Highlight local successes and global aspirations in your brand story.

  3. Consistent Brand Implementation

    Challenge: Ensuring consistent brand application across all touchpoints, especially in larger B2B organizations with multiple departments.

    Solution: Create comprehensive brand guidelines and conduct regular internal training sessions. Implement a centralized asset management system to maintain consistency across all marketing materials.

  4. Measuring Brand Strategy ROI

    Challenge: Quantifying the return on investment for brand strategy initiatives can be difficult, especially for B2B companies with long sales cycles.

    Solution: Establish clear KPIs aligned with business objectives. Utilize tools like brand tracking surveys, customer feedback loops, and advanced analytics to measure brand perception, recall, and impact on lead generation and sales.

  5. Adapting to Rapid Market Changes

    Challenge: Edmonton's economy can be volatile, influenced by factors like oil prices and technological advancements, requiring brands to be agile.

    Solution: Build flexibility into your brand strategy. Regularly review and update your brand positioning to ensure relevance. Create scenario plans for different market conditions to allow for quick pivots when necessary.

  6. Employee Brand Advocacy

    Challenge: Engaging employees as brand ambassadors, particularly in technical or industrial B2B sectors common in Edmonton.

    Solution: Develop internal branding programs that educate and inspire employees about the brand's values and mission. Encourage and reward employee advocacy through social media and professional networks.

  7. Digital Transformation of Brand Experience

    Challenge: Transitioning traditional B2B brand experiences to digital platforms while maintaining personalization and relationship-focused approaches.

    Solution: Invest in robust digital infrastructure and tools that allow for personalized online interactions. Develop content marketing strategies that showcase thought leadership and industry expertise in digital formats.

To effectively overcome these challenges, Edmonton B2B companies should consider partnering with experienced brand strategy firms or consultants who understand the local market dynamics. These professionals can provide valuable insights, streamline the branding process, and help create a distinctive brand identity that resonates with target audiences while driving business growth.

Remember, successful brand strategy implementation is an ongoing process. Regularly reassess your brand's performance, gather feedback from clients and employees, and be prepared to evolve your strategy as the Edmonton B2B landscape continues to change. By addressing these common challenges head-on, B2B companies in Edmonton can build strong, resilient brands that thrive in both local and global markets.



Thought leadership plays a crucial role in B2B brand strategy, especially for companies in Edmonton looking to establish themselves as industry authorities. By developing a strong thought leadership position, businesses can differentiate themselves, build trust, and drive growth in the competitive Alberta market.

Here's how Edmonton B2B companies can leverage thought leadership in their brand strategy:

  1. Identify niche expertise: Focus on areas where your company has unique insights or experiences, particularly those relevant to Edmonton's key industries such as energy, technology, or agriculture.
  2. Create high-quality content: Develop in-depth whitepapers, research reports, or case studies that provide valuable insights to your target audience. For example, an Edmonton-based energy company could publish a report on sustainable practices in oil and gas operations.
  3. Utilize local platforms: Share your expertise through local business publications like the Edmonton Journal or Alberta Venture. Participate in events organized by the Edmonton Chamber of Commerce or industry-specific associations.
  4. Leverage digital channels: Maintain an active blog, podcast, or video series that addresses current challenges and trends in your industry. Use social media platforms like LinkedIn to share insights and engage with your audience.
  5. Collaborate with local institutions: Partner with Edmonton universities like the University of Alberta or MacEwan University for research projects or guest lectures, enhancing your credibility and expanding your network.

To develop a strong thought leadership position, Edmonton B2B companies should:

  • Be consistent: Regularly produce and share valuable content to maintain visibility and reinforce your expertise.
  • Stay current: Keep abreast of industry trends, particularly those affecting the Edmonton and Alberta markets, to ensure your insights remain relevant and timely.
  • Engage with the community: Participate in local industry events, panels, and workshops to showcase your expertise and build relationships.
  • Personalize your approach: Tailor your thought leadership content to address the specific needs and challenges of Edmonton businesses.
  • Measure and adapt: Track the impact of your thought leadership efforts using metrics such as engagement rates, lead generation, and brand perception surveys. Adjust your strategy based on these insights.

According to a 2023 Edelman-LinkedIn B2B Thought Leadership Impact Study, 55% of decision-makers use thought leadership to vet organizations they're considering working with. For Edmonton B2B companies, this underscores the importance of a robust thought leadership strategy in building credibility and attracting potential clients.

By implementing these strategies, Edmonton B2B companies can establish themselves as trusted advisors in their respective industries, driving brand awareness, customer loyalty, and ultimately, business growth in the local and broader Canadian market.



B2B (Business-to-Business) and B2C (Business-to-Consumer) brand strategies in Edmonton differ significantly, reflecting the unique needs and dynamics of each market. Understanding these differences is crucial for companies to effectively adapt their branding approaches. Let's explore the key distinctions and necessary adaptations for Edmonton businesses:

Aspect B2B Brand Strategy B2C Brand Strategy Edmonton-Specific Adaptations
Target Audience Businesses, often specific decision-makers Individual consumers B2B: Focus on Edmonton's key industries (e.g., energy, technology, manufacturing)
B2C: Consider the diverse, multicultural population
Decision-Making Process Longer, more complex, often involves multiple stakeholders Shorter, more emotional, often individual decisions B2B: Emphasize long-term partnerships and ROI
B2C: Highlight immediate benefits and lifestyle enhancements
Relationship Building Focus on long-term partnerships and trust Emphasis on brand loyalty and repeated purchases B2B: Leverage Edmonton's close-knit business community
B2C: Tap into local events and community involvement
Content and Messaging Technical, informative, focused on expertise Emotional, lifestyle-oriented, benefit-driven B2B: Showcase industry-specific knowledge and case studies
B2C: Use relatable, local narratives and influencers

To adapt their approach effectively, Edmonton companies should consider the following strategies:

  1. Understand the local business ecosystem: Edmonton's economy is diverse, with strengths in energy, technology, and healthcare. B2B brands should tailor their strategies to align with these key sectors, while B2C brands should consider the city's demographic mix and consumer preferences.
  2. Leverage local partnerships: In the B2B space, Edmonton companies can benefit from collaborating with local industry associations, such as the Edmonton Chamber of Commerce or TEC Edmonton. For B2C, partnering with local events or sports teams like the Edmonton Oilers can boost brand visibility.
  3. Adapt communication channels: B2B strategies should focus on professional networks, industry publications, and targeted digital marketing. According to a 2023 study by the Canadian Marketing Association, 78% of B2B decision-makers in Alberta rely on LinkedIn for business information. B2C brands can utilize broader social media platforms and local advertising channels.
  4. Emphasize sustainability: With Edmonton's focus on becoming a green city, both B2B and B2C brands should incorporate sustainability into their brand messaging. For B2B, this could mean highlighting eco-friendly business practices, while B2C brands can promote sustainable products or initiatives.
  5. Personalization and localization: B2B brands should create tailored solutions for Edmonton's business challenges, while B2C brands can tap into local culture and values. For instance, referencing the River Valley or the city's festival scene can resonate with consumers.
  6. Content strategy: B2B content should focus on thought leadership, case studies, and ROI-driven narratives. B2C content can be more diverse, incorporating user-generated content, influencer partnerships, and interactive elements that showcase the Edmonton lifestyle.
  7. Mobile optimization: With mobile usage high across both sectors, ensuring all brand touchpoints are mobile-friendly is crucial. According to a 2024 report by the Canadian Internet Registration Authority, 92% of Edmontonians access the internet via mobile devices.

In conclusion, while B2B brand strategies in Edmonton focus on building long-term relationships, demonstrating industry expertise, and providing value-driven solutions, B2C strategies emphasize emotional connections, lifestyle alignment, and community engagement. By understanding these differences and adapting accordingly, Edmonton companies can create more effective and resonant brand strategies that cater to their specific target audiences within the local market context.