The Orangeblowfish (+ 9 reviews) | Sortlist
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The Orangeblowfish

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Shanghai, China
Creativity Unleashed
The Orangeblowfish is an award-winning independent creative agency with teams in China, North America, U.K and Australia. Our vision is to create experiences that connect and enrich people's lives. Our mission is to unleash the power of creativity by leveraging art, storytelling, space and technology to solve complex business problems and add business value. We work with powerful brands such as LinkedIn, ANTA Group, Cartier, L'Oreal Group, Alipay, AB InBev, Marriott Hotel, Yum China, Asics, Sanofi, and more. Creativity has no boundaries. We push creative boundaries every day to make the impossible happen. If we can dream it, we can do it! You can count on our innovation and experience to deliver stellar results, and have some guaranteed fun along the way. To find out how we solve complex business problems with creative solutions, visit us at https://www.theorangeblowfish.com
20 people in their team
Speaks Chinese, English, French, Spanish
27 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2012
11 awards conferred
5/5
(9 reviews)

Services

16 services offered by The Orangeblowfish

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  • Description
    Where other agencies design, we IMAGINATE. At The Orangeblowfish, we push creative boundaries to ensure that we design brands that add business value.

    Clients come to us with complex business and brand challenges. The ultimate goal is to grow and transform their business, while making a positive impact on their customers and communities.

    The Orangeblowfish builds brands who want to have a stronger footprint in the global and China market. We have teams across China, UK, North America and Australia. We act as the local brand partner to ensure our client's brand strategy and positioning is suitable for the local markets.

    We work with Fortune 500 companies and local start-ups leveraging our international and local team who has experience in developing brands with global mindset. Our brand creation process starts off with understanding the brand by conducting competitive research and consumer insights, developing the brand strategy and positioning, including brand name (English and Chinese), brand conceptualizations including the brand visual identity such as (logo design, unique identifier, brand manual), application of brand visual identity across different marketing assets such as brochures, flyers, stationery, business cards, digital collateral, packaging, merchandising, digital properties and more.
    Skills in Branding & Positioning (47)
    BrandingInternational BrandingCorporate Identity Designinternational brandingglobal brandinglogo brandingbranding graphic designbranding positioningvisual landscapemood boards+37
    Works in Branding & Positioning (16)
    Zodiac Bar: An Astrological Twist on Cocktails - Branding & Positioning
    Designing Moxy Xi’an's Brand Experience - Branding & Positioning
    Inward Logo Refresh - Branding & Positioning
    Redesigning YUESAI’s Retail Experience - Branding & Positioning
    Reviews in Branding & Positioning (2)
    Mike Huang
    Lorraine Lee
    Clients in Branding & Positioning (16)
    NIKEClothing & Accessories | international
    Zodiac BarRestaurants
    Moxy Xi'An (A Marriott Hotel)Travel & Leisure
    InwardNon-profit | international
    Learn more about Branding & Positioning
  • Description
    Choosing the right design company to take care of your graphic design needs can be daunting. There’s a lot of factors you need to take into consideration: from client-agency chemistry to graphic design experience and preferences, cultural differences as well as budget.

    All it takes is three seconds for your clients to cast an impression of your brand, regardless of whether they are on your website, social media account, or receiving your business card or marketing brochure for the first time. The Orangeblowfish unleashes the power of creativity using graphic design services to help brands make a great first impression across all branded marketing assets.

    We have a solid track record of bringing brand stories to life! How? By leveraging art and storytelling to tell authentic brand stories that are visually engaging and appealing. Graphic design artistically combines visual elements such as color, typography, and other visual elements such as images, texture, shapes, patterns and the right portion, alignment and balance in size and contrast to not only grab your clients’ attention, but also make your brand memorable and top of mind.

    We work with Fortune 500 companies and local start-ups in all aspects of graphic design services ranging from print and online to various branded marketing assets. Reach out today to see how we can level up your design needs!

    Some brands we've worked with include LinkedIn, L'Oreal Group, Marriott Hotel Group, Yum China, Alipay, Dunkin Donuts, Costa Coffee, AB InBev, Sanofi, Boston Scientific, and more.
    Skills in Graphic Design (36)
    brand installationsgraffitiProject MappingString Artgifsbrand booksegdmultimedia designbusiness cardsStreet Art+26
    Works in Graphic Design (20)
    Colgate-Palmolive I Space in Shanghai Removes - Graphic Design
    LinkedIn’s Five Rings of Beijing - Graphic Design
    Arc’teryx: A forest in the heart of the city - Graphic Design
    Budweiser Drop 158 Festival - Graphic Design
    Reviews in Graphic Design (2)
    Lee Tseng
    Sherry Lu
    Clients in Graphic Design (20)
    FordAutomotive | international
    UpFood | local
    Drainage Services Department of Hong KongGovernment & Administration | national
    Zodiac BarRestaurants
    Learn more about Graphic Design
  • Description
    Environmental Graphic Design (EGD) connects brands to their audience by using visual storytelling, art, and space to create amazing brand experiences. Many design agencies know how to create a logo or graphic but many do not know how to scale it into a brand space, and bring the brand to life. That's where The Orangeblowfish comes in!

    In order to stand out among your competitors, and remain relevant, your employees and customers are your most effective and powerful brand ambassadors. The Orangeblowfish unleashes the power of creativity with Environmental Graphic Design (EGD) to help brands leverage the space in which they operate in — whether that be a retail store, a restaurant, or office – to tell their brand story, or connect with their employees, customers and partners by creating memorable and impactful brand experiences.

    The Orangeblowfish will be your 3D environmental graphic design agency and brand partner every step of the way. We will do the heavy lifting and work with you to understand your brand’s objectives, brand story and legacy, and undergo meticulous planning to ensure that the creative solutions we offer will make your brand top of mind.
    Skills in 3D (16)
    Single Page ApplicationIllustrationStorytellingAnimationCreativeStreet Artspatial designprojectionString ArtProject Mapping+6
    Works in 3D (12)
    Arc’teryx: A forest in the heart of the city - 3D
    Designing Moxy Xi’an's Brand Experience - 3D
    Redesigning YUESAI’s Retail Experience - 3D
    Branding Topgolf’s First Venue in China - 3D
    Review in 3D (1)
    Gail Lee
    Clients in 3D (12)
    Oh Yeah! BrewingRestaurants | local
    NIKEClothing & Accessories | international
    Drainage Services Department of Hong KongGovernment & Administration | national
    UpFood | local
    Learn more about 3D
  • Description

    No description provided for this service.

    Work in Motion Design (1)
    Zodiac Bar: An Astrological Twist on Cocktails - Motion Design
    Client in Motion Design (1)
    Zodiac BarRestaurants
    Learn more about Motion Design
  • Description
    With so many rules to follow and platforms to work on, it can get a bit confusing. It can also prove to be exciting when you see the leads come in and the sales increase.

    The Orangeblowfish provides a complete suite of digital marketing services for our clients.

    As a full-service creative agency, we stay up to date on the latest trends, keeping ahead of the curve. We understand the global and local market environment. Our global team of digital strategists have a solid track record of providing digital marketing services, and we can cater to your every need.
    Skills in Digital Strategy (9)
    Online MarketingDigital DesignFull-ServiceEnvironmental CommunicationDigital Marketing ConsultingDigital Innovationui designCommunicationStrategy
    Works in Digital Strategy (6)
    Branding The Broken Dagger - Heavenly Cocktails - Digital Strategy
    Stranger Concoctions - Digital Strategy
    Social Media Stickers for Ford - Digital Strategy
    Brand Identity and Global Content for Mary Rezek - Digital Strategy
    Clients in Digital Strategy (6)
    The Broken DaggerBeverage | regional
    The OrangeblowfishBeverage | regional
    UpFood | local
    FordAutomotive | international
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Works in Event (2)
    Arc’teryx: A forest in the heart of the city - Event
    Budweiser Drop 158 Festival - Event
    Clients in Event (2)
    BudweiserBeverage
    Arc'teryxClothing & Accessories
    Learn more about Event
  • Description

    No description provided for this service.

    Work in Game Development (1)
    Budweiser Drop 158 Festival - Game Development
    Client in Game Development (1)
    BudweiserBeverage
    Learn more about Game Development
  • Description

    No description provided for this service.

    Skills in Content Strategy (1)
    Storytelling
    Work in Content Strategy (1)
    Arc’teryx: A forest in the heart of the city - Content Strategy
    Client in Content Strategy (1)
    Arc'teryxClothing & Accessories
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Skills in Social Media (1)
    Facebook Advertising
    Learn more about Social Media
  • Description

    No description provided for this service.

    Skills in Advertising (3)
    Corporate AdvertisingTwitter AdvertisingFull-Service
    Learn more about Advertising
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Team

20 members in The Orangeblowfish's team

The Orangeblowfish cover
StoryThe Orangeblowfish aims to enrich the lives of people through designing unique and memorable brand experiences. We are an international team of storytellers, designers, and strategists leveraging storytelling, art, space and technology who add business value and solve complex business problems.
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Awards

The Orangeblowfish was awarded 11 times

2022 Transform Awards Asia - Finalist2022-9-30Best Brand Experience
2022 IN2 SABRE Award - Certificate of Excellence2022-8-1Branding & Identity
2022 IN2 SABRE Award - Winner2022-7-31Branding & Identity
2022 Finalist SABRE APAC Awards2022-8-1Retail
2022 Stevie Awards Silver Winner2022-3-30Innovation in Marketing (Branded Entertainment)
2021 Finalist - Creative Agency of the Year2021-8-1SABRE Awards APAC
2021 IN2 SABRE Award - Winner2021-8-29Best Branding & Identity
2021 IN2 SABRE Award - Certificate of Excellence2021-7-29Branding & Identity
2021 China Top Digital2021-6-29Bronze Winner
2021 China Top Digital2021-6-29Outstanding Individual of the Year (Siu Tang)
2020 IN2 SABRE Award - WINNER2020-8-29Best Branding & Identity

Reviews

9 reviews for The Orangeblowfish

5/5
(9 reviews)
SL
Sherry LuRetail Marketing Manager at Arc'teryx
ServiceGraphic Design
SectorClothing & Accessories
5/5

“The Orangeblowfish continue to provide retail design solutions that exceed our expectations. The Orangeblowfish team knows how to connect creativity with technology to solve business problems. Their team has been on brand every time and continue to provide retail design solutions that captivate and engage our audience in China.”

ServiceGraphic Design
SectorClothing & Accessories
MH
Mike HuangSVP Operations at Topgolf
ServiceBranding & Positioning
5/5

Lounge by Topgolf is a new sports entertainment concept in Shanghai - where you can swing, sing and wing all in one! The Orangeblowfish Team led by Siu Tang did not disappoint! They heard us and understood our vision. From start till the end, there was never a dull moment working with them. You can feel The Orangeblowfish’s passion, synergy and enthusiasm for our project. The final design outcome was an impactful ‘WOW’ with visually exciting and fun interactive pieces. They were attractive not just to golf enthusiasts, but also those who have never tried golf - which is the aim of Topgolf!

ServiceBranding & Positioning
LL
Lorraine LeeFounder at Inward
ServiceBranding & Positioning
SectorNon-profit
5/5

The Orangeblowfish is unconventional and renowned for bringing brands to life in meaningful ways. I am really proud of the logo refresh they’ve created for Inward

ServiceBranding & Positioning
SectorNon-profit
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Contact

Contact details of The Orangeblowfish

Details

http://theorangeblowfish.com/
  • HeadquarterTai Kang Lu, Huang Pu Qu, Shang Hai Shi, China
  • 277 Norton St, Leichhardt NSW 2040, Australia