About


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The Orangeblowfish Shanghai, China

This agency profile and details are managed by the agency owner.
15 people in their team
Speaks Chinese, English
18 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2012
1 award conferred

Services

3 services offered by The Orangeblowfish

Service name
Experience level

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  • Description

    Where other agencies design, we IMAGINATE. At The Orangeblowfish, we push creative boundaries to ensure that we design brands that that enhance the brand experience. Clients come to us with complex business and brand challenges, however they only have one desire: To grow and transform their busine...

    Skills in Branding & Positioning (38)
    Corporate BrandingCorporate CommunicationBrandBrand NamingBrand DesignLogo DevelopmentLogosCompany brandingbrand buildingcommunications+28
    Works in Branding & Positioning (11)
    A Tribute to Branding Wraps in Shanghai - Branding & Positioning
    Branding Oh Yeah! Brewing in China - Branding & Positioning
    Branding The Broken Dagger - Heavenly Cocktails - Branding & Positioning
    Ocean Grounds Coffee Roasters - Branding & Positioning
    Clients in Branding & Positioning (11)
    The PressFood | local
    Liquid LaundryRestaurants | national
    Lan Hotel & SpaTravel & Leisure | national
    Ocean Ground Coffee RoastersRestaurants | national

    Learn more about Branding & Positioning


  • Description

    Where other agencies design, we IMAGINATE. At The Orangeblowfish, we push creative boundaries to ensure that we design brands that that enhance the brand experience. Clients come to us with complex business and brand challenges, however they only have one desire: To grow and transform their busine...

    Skills in Graphic Design (27)
    brand brochuresAnimationStreet Artbusiness cardsmultimedia designegdbrand booksgifsString ArtProject Mapping+17
    Works in Graphic Design (9)
    Branding Linkedin Shanghai's Office - Graphic Design
    Alipay Singapore - Graphic Design
    Dunkin Donuts' Flagship Store in Shanghai - Graphic Design
    Costa Coffee - Graphic Design
    Review in Graphic Design (1)
    Lee Tseng
    Clients in Graphic Design (9)
    Drainage Services Department of Hong KongGovernment & Administration | national
    UpFood | local
    The OrangeblowfishMarketing & Advertising | international
    FordAutomotive | international

    Learn more about Graphic Design


  • Description

    As the global pandemic continues into the second year, the pressure on the international and China market for both multinationals and local players will be even greater than what we see today. The rapid development and diversification of e-commerce and digital offerings will create even more varied...

    Skills in Digital Strategy (30)
    Email MarketingSEOContent StrategyContent CreationContent MarketingSocial MediaMarketingStrategyLinkedInFacebook+20
    Works in Digital Strategy (3)
    Stranger Concoctions - Digital Strategy
    Social Media Stickers for Ford - Digital Strategy
    Imaginating UP Shanghai - Digital Strategy
    Clients in Digital Strategy (3)
    UpFood | local
    FordAutomotive | international
    The OrangeblowfishBeverage | regional

    Learn more about Digital Strategy

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Portfolio

18 projects performed by The Orangeblowfish

A Tribute to Branding Wraps in Shanghai
A Tribute to Branding Wraps in Shanghai

Project made for Wrap & Roll in the Food industry for a B2C audience in 2020.Young affluent professionals working in the centre of Shanghai have a huge array of choices when it comes to lunch-time eating. From the Western fast-food chains, and their local competitors such as independent eateries and traditional street-food restaurants it’s easy to go a month without eating at the same venue.But in Tier 1 cities, with consumers increasingly looking for healthy options to help them cope with fast-paced modern life, and willing to pay more for a healthier option, there are opportunities for operators who can create the right offer and brand.Enter entrepreneurs Max and Luhui: “Consumers have so many choices that are cheap, quick but not necessarily healthy. We engaged The Orangeblowfish to help us develop a brand that would keep our new offer top of mind as a better alternative to local food that is full of grease and oil, and the big established western food chains that are convenient, but not too healthy.”

Branding & Positioning
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Branding Linkedin Shanghai's Office
Branding Linkedin Shanghai's Office

Project made for Linkedin in the Others industry for a B2B audience in 2020.How do you keep it fresh in a place you spend 9-5? The Orangeblowfish always believes that imaginative works of art and environmental spaces stimulate creativity. In the past few years, we’ve crafted unforgettable office space experiences for companies such as Google, Alipay, Mindshare, the Yiqiao Bridge+ co-working space and more.To welcome the growing LinkedIn team in Shanghai, the company snagged a new 1,800-square-meter office space in Shanghai’s commercial landmark IAPM. The Orangeblowfish got to work planning environmental artwork to build an inspiring space for better creativity and communication, with the expertise of M Moser’s interior design which brings a rejuvenating indoor space experience.

Graphic Design
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Branding Oh Yeah! Brewing in China
Branding Oh Yeah! Brewing in China

Project made for Oh Yeah! Brewing in the Restaurants industry for a B2C audience in 2020.Innovation in brand-building is about taking an approach that hasn’t been taken before; having the vision to see things differently and putting that vision into action. Oh Yeah Brewing is nestled in the center of Beijing’s business district of Guo Mao, amongst architectural landmarks such as the CCTVx tower and the China World Trade Centre. With Beijing’s financial hub as its neighboring clientele, the brewery looks to attract the up-and-coming affluent Chinese who seek a relaxed yet more modern social environment. The well-traveled Chinese founder wanted to develop a new atmosphere that would challenge the hard-surfaced, grungy, industrial garages of your typical craft beer bar. An experienced expert in microbrewing and F&B boss put his dream into practice: creating a beer paradise to allow city-dwellers to escape from the difficulties and pressures of urban life. He wanted to create a comfortable space where people could sit back with friends for hours-on-end, enjoying delicious bites and uncomplicated, easy-to-drink, fresh beer.

Branding & Positioning
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Branding The Broken Dagger - Heavenly Cocktails
Branding The Broken Dagger - Heavenly Cocktails

Project made for The Broken Dagger in the Beverage industry for a B2C audience in 2020.Heaven fell to earth and needed a cocktail. Strolling along Xiangyang North Road in downtown Shanghai, it is hard to miss this large-scale mural with a sharp and playful edge. The 21st century is full of temptation – even the gods couldn’t resist the dark and magical atmosphere of The Broken Dagger. A sensory playground, TBD has already seduced the masses as one of the hottest must-go bars. Can you resist the call?View the complete project on our website [https://www.theorangeblowfish.com/visual-identity-tbd/].

Branding & Positioning
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Alipay Singapore
Alipay Singapore

Project made for Alipay in the E-commerce industry for a B2B / B2C audience in 2017.Quick quiz: Can you guess how many ang baos were used to design our 3D anamorphic installation?

3DGraphic Design
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Dunkin Donuts' Flagship Store in Shanghai
Dunkin Donuts' Flagship Store in Shanghai

Project made for Dunkin Donuts in the Food industry for a B2C audience in 2016.DUNKIN’ DONUTS’ flagship store is at 1649 Nanjing West Road, Jing’an (near Réel Mall). Grab a box of original donuts, enjoy the sugary high, and tag us at #ballsdeepinpaint.

3DGraphic Design
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Costa Coffee
Costa Coffee

Project made for Costa Coffee in the Food industry for a B2C audience in 2016.This Costa Coffee brand piece, which holds a special place in our hearts, is situated at Alibaba’s Hangzhou headquarters.

3DGraphic Design
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Ocean Grounds Coffee Roasters
Ocean Grounds Coffee Roasters

Project made for Ocean Ground Coffee Roasters in the Restaurants industry for a B2B / B2C audience in 2016.We reckon you start with OCEAN GROUNDS flagship store at 282 Huaihai Middle Road, Hong Kong Plaza. If you’re lucky, Jimmy might be there, concocting one of his signature drinks for you. Don’t forget to check out the skateboards, tagging us at #ballsdeepinpaint

Branding & Positioning
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Lan Hotel & Spa
Lan Hotel & Spa

Project made for Lan Hotel & Spa in the Travel & Leisure industry for a B2B / B2C audience in 2016.LAN HOTEL & SPA is at Anmin Road No.1, Songjianghe. Ski season starts in November… if you see our graffiti piece hanging in the lobby, tag us: #ballsdeepinpaintIf there’s one thing the last 7.5 years has taught us, it’s that regional brand projects are as demanding as they are fun. Exotic places in China! Except getting there can be a real pain-in-the-arse… it’s $!@#% not “just a plane ride” away!When LAN Hotel & Spa in Changbaishan (Jilin, China) asked if The Orangeblowfish was keen to create a brand identity for them, we… paused. Were we willing to disrupt our deliciously mundane Shanghai routines for a chance to design an amazing public space for a boutique hotel?Hell. Yeah!

Branding & Positioning
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Stranger Concoctions
Stranger Concoctions

Project made for The Orangeblowfish in the Beverage industry for a B2B / B2C audience in 2018.Nine bars. Nine cocktails. A trove of friends we’ll never forget. If you like the sound of that, and are looking for an innovative creative partner to work some magic with for your next project, hit us up.THE STORY2017 was our fifth year in business. Like most companies, we were itching to run an event, get everyone fabulously sloshed… except nobody (ayi included) was keen about throwing the overhyped industry party.After a few weeks of staring at her martini tray and drawing a blank, The Boss Lady had a breakthrough. Sod the damn party, she said. Let’s work with some kickass bartenders instead, and give everyone a revolutionary reason to get wasted. Plus we’ll never have to worry about finding puke in our drawers, consoling our ayi, or tossing boozers out of our studio.Brilliant, we thought. Never did anyone stop to think how absolutely mental this idea could actually be.

Digital StrategyGraphic DesignPublic Relations (PR)
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Introducing Liquid Laundry - Shanghai's fave Pub
Introducing Liquid Laundry - Shanghai's fave Pub

Project made for Liquid Laundry in the Restaurants industry for a B2B / B2C audience in 2012.To boldly go where no client has gone before” sums up our epic ride with Liquid Laundry. It was a historical win for The Orangeblowfish in 2012 when Liquid Laundry assigned us the behemoth task of conceptualizing their new restaurant branding. Hear our thoughts on how we designed a contemporary space that evolved to become one of Shanghai’s most iconic brunch spots today.

Branding & Positioning
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Imaginating The Press
Imaginating The Press

Project made for The Press in the Food industry for a B2B / B2C audience in 2015.“Since 1872”, a plaque reads, when you enter the Shun Pao building, a restored cornerstone on Nanjing East Road, once home to influential Chinese newspapers.Visit this classic Shanghai restored institution at 309 Hankou Road.

Branding & Positioning
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Social Media Stickers for Ford
Social Media Stickers for Ford

Project made for Ford in the Automotive industry for a B2B / B2C audience in 2017. THE STORY Social media is not just a service we offer. Sometimes the tables are turned when it bangs on our front door, offering us the craziest projects we’ve yet to face.The Ford adventure started with a simple WeChat message: “Do you do stickers?” Of course, said The Chocolate Bunny – we already make them in our spare time!And the fun we had on that ride, from researching which WeChat stickers people love to use (“silly and awkward” is the answer), to creating the most playful and relatable stickers for a global car brand looking to connect more emotionally with its audience in China?Most unforgettable.

Digital StrategyGraphic Design
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Brand Identity and Global Content for Mary Rezek
Brand Identity and Global Content for Mary Rezek

Project made for Mary Rezek in the Management Consulting industry for a B2B / B2C audience in 2017. THE STORY When Silicon Valley / Shanghai-based global executive coach Mary Rezek met The Boss [https://www.theorangeblowfish.com/the-ballers/] at TEDxPuxi (formerly known as TEDxShanghai Women), sparks flew. Fists bumped. Two bullshit bombers knew it was going to be a match made in heaven.Over drinks, Mary asked the question, “So what do you guys actually do. You seem to know a lot about this digital marketing stuff.” And that’s when the beautiful romance began.

Branding & Positioning
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The Orangeblowfish Portfolio Reel
The Orangeblowfish Portfolio Reel

Project made for The Orangeblowfish in the Marketing & Advertising industry for a B2B / B2C audience in 2019.The Orangeblowfish is a leading creative agency in China. Based in Shanghai, with a strong presence in Guangzhou and Hong Kong, we are passionately powered by dynamic people with unique ideas. We offer a full spectrum of progressive creative services from hand-crafted wall art to digital, to a wide variety of acclaimed brands.www.theorangeblowfish.com

Branding & PositioningGraphic Design
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Imaginating UP Shanghai
Imaginating UP Shanghai

Project made for Up in the Food industry for a B2B / B2C audience.Since its conception and opening, UP has become one of the hottest and wildest spots in Shanghai.

3DBranding & PositioningDigital Strategy+1
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Honouring DSD HK's 30th Anniversary!
Honouring DSD HK's 30th Anniversary!

Project made for Drainage Services Department of Hong Kong in the Government & Administration industry for a B2B audience in 2019. When The Orangeblowfish was approached by the Drainage Services Department of Hong Kong to create a branded sculpture – we were all for it! In the thirty years since its inception, the DSD has restored marine life and removed harmful pollutants from the Victoria Harbour.

Graphic DesignPublic Relations (PR)
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NIKE Wuhan Brand Experience Store
NIKE Wuhan Brand Experience Store

Project made for NIKE in the Clothing & Accessories industry for a B2C audience in 2019. THE STORY Our creative dalliance with Nike began in Wuhan, the most populous city in central China and famed hometown of Wuhan Open’s global ambassador Li Na [http://edition.cnn.com/2016/09/22/sport/li-na-wuhan-open-china-tennis/index.html].Nike wanted a custom ‘JUST DO IT’ centerpiece for their Wuhan brand experience store, befitting of Wuhan’s rising status as an international sports hub. Could you make our signage look bomb? No problem, we replied. Cocky m*fos, we were.And that was how a simple 1.5-day installation morphed into an epic 8-day set-up – just cause our badass graphic design team felt the call to go beyond exemplary.

3DBranding & Positioning
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Team

15 members in The Orangeblowfish's team

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Awards

The Orangeblowfish was awarded 1 time

2020 In2Sabre Award - APAC2020-08-31Best Branding & Design


Reviews

4 reviews for The Orangeblowfish

5/5
(4 reviews)
Jacob BlissDesign Manager at LinkedIn
5/5

The Orangeblowfish team was spot on in visually representing our brand inspiration throughout our Shanghai office. The result exceeded our expectations: an office and EGD (Environmental Graphic Design) that is artistic, bold, playful, stimulating creativity and communication. I highly recommend The Orangeblowfish to any other organization that wants to stimulate employee creativity and engagement, leveraging environmental spaces using imaginative design.



Ben ConditChief Strategy Officer at Mindshare Worldwide
5/5

The Orangeblowfish came recommended, and true enough they didn't disappoint. The team genuinely cares about creating a brand experience that matched the vibe for our agency -- culture and daily work. They are brand strategists who are able to meticulously execute their vision through different forms of art and storytelling, to the finest detail, and get the final delivery perfect every time. Absolutely inspiring!



Mary RezekGlobal Executive Coach at Mary Rezek
5/5

I was on the hunt for a branding and PR agency to manage my company's rebranding process. I found The Orangeblowfish and after our first meeting, I knew they were the right team for me. Their synergy, quirkiness, creativity, inquisitive mindset and dedication to perfection were all big pluses for me. They have a knack to make huge complex ideas and projects seem so seamless and simple. They delivered on every idea with great precision, and the results were outstanding. Super delighted to work with them!



Lee TsengCo-Founder at Liquid Laundry Bar & Kitchen
ServiceGraphic Design
SectorFood
Team51 - 200
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?

Create a complete brand identity and look for a new restaurant brand & space

What did you enjoy the most during your collaboration?

I think the chemistry of ideas between the design team and ourselves really allowed the project to shine, which made everything feel fun rather than just work

Are there any areas for improvements?

Given Liquid Laundry's branding success I think there isn't anything to really improve on but if we are nitpicking I'd say while the menu's were brilliant the cost of production on them were quite high

Lee Tseng recommends this agency


ServiceGraphic Design
SectorFood
Team51 - 200
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Contact

Contact details of The Orangeblowfish


Details



  • HeadquarterShanghai, China

  • Hong Kong

  • Guangzhou, Guangdong, China

  • London, UK

  • Sydney NSW, Australia

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