For over 15 years now, we at Coba&associates have been crafting bold, forward-thinking brand identities with passion and integrity.
No matter how big or complex your project is, whether it is a packaging design for a latest craft brewery or a full identity redesign for a national destination brand, the accumulated experience and expertise of the C&a studio will guarantee that the right emotions and messages are communicated to the right audience.
We work with local and international clients, ranging from small startups to commercial brands, corporations, non-profits and national governments to help reinvent their brands.
STRATEGY
We create a plan through a simple working map with clear goals. Our strategy helps us structure your brand, define its place in the minds of customers, summarise total benefits, find all touch-points and, finally, see where possibilities exist for brand innovations.
We conduct:
Client Brief Analysis – We study, review and understanding the client brief from the perspective of the ‘creatives’. We analyse hidden ambiguities in messages and possible interpretation traps, identify gaps in understanding and highlight everything needing further explanation in order to create a precise, straight-to-the-point brief that guarantees the creative solutions and concepts the client is seeking.
Positioning workshop – We organize a workshop at which we work together to define the position of the client’s brand, using a questionnaire and working map. Once completed, this enables us to quickly understand the scale of the project, its major focus, and the client’s brand standpoint and market position.
IDENTITY
We define the identity, form and function of the client’s brand. Bespoke colours, patterns, sounds, films and animation are all designed together in order for them to merge effortlessly across all media and forums.
EDITORIAL & CONTENT CREATION
During our extensive work we have amassed experience creating, managing and publishing various types of branded content via various media, from magazines and digital environments, to filmed events and live experiences.
DIGITAL SERVICES
We provide digital services that help clients define and create their digital strategy with regard to content, messages and desired information display. The visual identity we create is transposed into digital form, thereby enabling clients’ customers to understand and communicate with their brand online.
Digital content strategy
Digital identity
UX / UI
Website development
