WeChat, Weibo, Douyin, Red, Tmall, JD… We help our clients make sense of China, strategizing their approach, transcreating their messaging, and linking China’s myriad online platforms together into a customized consumer journey that delivers success. We create success for brands in China through a mix of digital, social media, online influencers, CRM and e-commerce. Contact Rand on WeChat to discuss more: rand_han
-
/// MAKE A CONNECTION: DIGITAL AND SOCIAL MEDIA
We start by developing a presence across China’s major social media platforms. We’ll first launch online campaigns to drive awareness and recruit followers. Then, we’ll craft clickable, shareable social media content to educate and excite our followers, and increase conversion to sale.
Digital, Social Strategy
WeChat, Weibo Mgmt
Daily Content Creation
Digital Campaigns
Video Production
H5/ Mini Program
Turnkey Execution
-
/// FIND NEW AUDIENCES: INFLUENCERS AND PAID MEDIA
Whether a brand is new to China or has been here for decades, keeping top of mind in a competitive market is always a priority. We’ll integrate both influencers and paid media into every online strategy to ensure we are reaching the largest, most relevant audience.
Online Ad Planning
Online Ad Buying
Social Ads
SEO/SEM
Influencer Outreach
Brand Partnerships
-
/// OPTIMIZE AND IMPROVE: DATA AND CRM
We’ll use data and CRM to better understand our followers, their interests, product preferences, and more. This allows us to send customized messages that increase readership, engagement, long term brand loyalty and encourage visit to point of sale.
CRM Strategy
CRM Management
WeChat CRM
Social Data Analytics
Reporting and Insight
-
/// DRIVE TO POINT OF SALE: SOCIAL COMMERCE
Our content will present products in attractive, locally relevant ways, while always encouraging purchase. To increase sales, we’ll also manage content and influencers on hot social commerce sites like Red, and manage influencer sales campaigns on Tmall, JD, and WeChat.
Social Commerce Strategy
Red Influencer Outreach
Red Content and Mgmt
Tmall Livestream
WeShop Setup and Mgmt
Weitao, Brand Hub Mgmt
