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Resonance

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Shanghai, China
WeChat, Weibo, Douyin, Red, Tmall, JD… We help our clients make sense of China, strategizing their approach, transcreating their messaging, and linking China’s myriad online platforms together into a customized consumer journey that delivers success. We create success for brands in China through a mix of digital, social media, online influencers, CRM and e-commerce. Contact Rand on WeChat to discuss more: rand_han - /// MAKE A CONNECTION: DIGITAL AND SOCIAL MEDIA We start by developing a presence across China’s major social media platforms. We’ll first launch online campaigns to drive awareness and recruit followers. Then, we’ll craft clickable, shareable social media content to educate and excite our followers, and increase conversion to sale. Digital, Social Strategy WeChat, Weibo Mgmt Daily Content Creation Digital Campaigns Video Production H5/ Mini Program Turnkey Execution - /// FIND NEW AUDIENCES: INFLUENCERS AND PAID MEDIA Whether a brand is new to China or has been here for decades, keeping top of mind in a competitive market is always a priority. We’ll integrate both influencers and paid media into every online strategy to ensure we are reaching the largest, most relevant audience. Online Ad Planning Online Ad Buying Social Ads SEO/SEM Influencer Outreach Brand Partnerships - /// OPTIMIZE AND IMPROVE: DATA AND CRM We’ll use data and CRM to better understand our followers, their interests, product preferences, and more. This allows us to send customized messages that increase readership, engagement, long term brand loyalty and encourage visit to point of sale. CRM Strategy CRM Management WeChat CRM Social Data Analytics Reporting and Insight - /// DRIVE TO POINT OF SALE: SOCIAL COMMERCE Our content will present products in attractive, locally relevant ways, while always encouraging purchase. To increase sales, we’ll also manage content and influencers on hot social commerce sites like Red, and manage influencer sales campaigns on Tmall, JD, and WeChat. Social Commerce Strategy Red Influencer Outreach Red Content and Mgmt Tmall Livestream WeShop Setup and Mgmt Weitao, Brand Hub Mgmt
90 people in their team
Speaks Chinese, English
3 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2016
Founded in 2008
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Services

12 services offered by Resonance

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  • Description
    Resonance develops digital and social media strategies to deliver success for clients in China. This includes in-depth market and competitor reviews, insights into the latest online developments in China, trends in influencer and social commerce marketing, and incorporation of best practices from all of China's major and niche social networks.
    Skills in Digital Strategy (9)
    Marketing ServicesDigitalCRM ConsultingchinainsightMarketing StrategyInnovationDigital StrategySocial Media Strategy
    Works in Digital Strategy (3)
    Oysho Social Retainer - Digital Strategy
    Bose Social Retainer - Digital Strategy
    Tiffany Social Media Retainer - Digital Strategy
    Clients in Digital Strategy (3)
    BoseConsumer Electronics | local
    OyshoClothing & Accessories | local
    TiffanyLuxury Goods & Jewelry | local
    Learn more about Digital Strategy
  • Description
    Resonance provides a complete social media solution for the China market. This includes overall social media and content strategy, setting up your brand on top social media platforms, running campaigns and working with influencers to increase followers, and driving netizens to e-commerce or retail points of sale. We'll manage it all from start to finish.
    Skills in Social Media (19)
    Digital Marketing StrategySocial MarketingSocial Media CampaignSocial AdvertisingSocial AdsSocial Media MarketingContent StrategySocial MediaSocial Media ManagementSocial Media Strategy+9
    Works in Social Media (3)
    Oysho Social Retainer - Social Media
    Bose Social Retainer - Social Media
    Tiffany Social Media Retainer - Social Media
    Clients in Social Media (3)
    TiffanyLuxury Goods & Jewelry | local
    BoseConsumer Electronics | local
    OyshoClothing & Accessories | local
    Learn more about Social Media
  • Description
    Resonance creates awareness, buzz, engagement, and sales leads through a mix of digital paid media, social ads, and influencer marketing. We create media plans designed to deliver the greatest value, whether that be new followers, traffic to e-commerce, or conversions to sale.
    Skills in Online Advertising (11)
    Advertising CampaignSocial Media MarketingSocial MediaAdvertisingDigital AdvertisingMobile AdvertisingSocial AdvertisingAdsPaid Mediamedia marketing+1
    Works in Online Advertising (3)
    Oysho Social Retainer - Online Advertising
    Bose Social Retainer - Online Advertising
    Tiffany Social Media Retainer - Online Advertising
    Clients in Online Advertising (3)
    BoseConsumer Electronics | local
    TiffanyLuxury Goods & Jewelry | local
    OyshoClothing & Accessories | local
    Learn more about Online Advertising
  • Description

    No description provided for this service.

    Work in Web analytics/Big data (1)
    Tiffany Social Media Retainer - Web analytics/Big data
    Client in Web analytics/Big data (1)
    TiffanyLuxury Goods & Jewelry | local
    Learn more about Web analytics/Big data
  • Description

    No description provided for this service.

    Works in Mobile App (2)
    Oysho Social Retainer - Mobile App
    Tiffany Social Media Retainer - Mobile App
    Clients in Mobile App (2)
    TiffanyLuxury Goods & Jewelry | local
    OyshoClothing & Accessories | local
    Learn more about Mobile App
  • Description

    No description provided for this service.

    Work in Branding & Positioning (1)
    Oysho Social Retainer - Branding & Positioning
    Client in Branding & Positioning (1)
    OyshoClothing & Accessories | local
    Learn more about Branding & Positioning
  • Description

    No description provided for this service.

    Works in Copywriting (2)
    Oysho Social Retainer - Copywriting
    Bose Social Retainer - Copywriting
    Clients in Copywriting (2)
    OyshoClothing & Accessories | local
    BoseConsumer Electronics | local
    Learn more about Copywriting
  • Description

    No description provided for this service.

    Skills in Advertising (4)
    Mobile AdvertisingDigital advertisingPaid MediaAdvertising Campaign
    Learn more about Advertising
  • Description

    No description provided for this service.

    Work in Influencer Marketing (1)
    Tiffany Social Media Retainer - Influencer Marketing
    Client in Influencer Marketing (1)
    TiffanyLuxury Goods & Jewelry | local
    Learn more about Influencer Marketing
  • Description

    No description provided for this service.

    Learn more about E-commerce
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Team

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Contact

Contact details of Resonance

Details

http://www.resonancedigital.com
  • Headquarter457 Jumen Rd, Huangpu Qu, Shanghai Shi, China, 200020
  • Beijing, China