Dapper - the growth agency

Rotterdam, Niederlande

Experts in Demand Generation.

Around 97% of your prospects are currently not looking for your product or service. This group of people needs education and nurturing. So that when the need arises for your offer, they understand the problem that you solve, and you are on top of mind in your category. With Demand Generation , you create interest and demand for the product/service you sell. You define your audience and serve your prospects (high-quality) content that helps them understand that 1) they have a problem to be solved and 2) you are the one to solve that problem! The goal is to create inbound leads: prospects who come to you with a request for a demo or proposal. However, setting up a proper Demand Generation strategy takes time and you might not have the right Demand Generation experts in your team. That’s where Dapper comes in. We create the team you need to set up your demand generation machine. From copywriters to designers and paid advertising experts, we complement your team where you miss expertise. Every marketer on our team is a seaned Demand Generation specialist with each their own specialism. Instead of hiring one generalist or five specialists, hire a Demand Generation Team at Dapper. For the same price as one Senior Marketer, you’ll have access to a full-blown Demand Generation team with all the specialists you need.

30 Personen im Team

Spricht Deutsch, Englisch, Französisch, Griechisch, Niederländisch... Mehr anzeigen

21 Projekte in ihrem Portfolio

1 Kollaboration*en über Sortlist

Sortlist Mitglied seit 2019

Gegründet 2019

5 Auszeichnung*en erhalten

5/5

9 Bewertungen

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Dienstleistungen

4 Dienstleistungen angeboten von Dapper - the growth agency

Beschreibung
In the B2B marketing landscape, most prospects are currently not looking for your product or service.

This group of people needs education and nurturing first, so that when the need arises for your offer, they understand the problem that you solve, and you are on top of mind in your category.

We can help you set up a demand generation strategy to nurture and educate your leads with valuable content. In the last part of the process, we help you capture this generated demand.
Skills in Growth Marketing (16)
B2B Lead CaptureB2B Scale-Up Lead GenerationB2B Growth MarketingB2B Demand GenerationGrowth AuditB2B ReclameB2B Digitale MarketingLead AcquisitionInbound Lead GenerationB2B Marketing+6
Referenzen in Growth Marketing (16)
Kunden in Growth Marketing (16)
House.nlImmobilien | national
Xebia AcademyBildung | national
LogitechHardwaretechnologie & Equipment | national
ReworcSoftware & Computerservice | national
Erfahren Sie mehr über Growth Marketing
Beschreibung
Based on thorough ICP research and online presence research, social media channels are selected for paid advertising purposes.

In most B2B contexts, the channel of focus will be LinkedIn, where we can use thought leadership ads, video ads, and still image ads, among others.

Additionally, Facebook, Instagram, and YouTube can be very successful channels to use for retargeting purposes.

Besides social media, search engines also play a major role in B2B marketing. Dapper is specialised in:

1. Search engine optimization (SEO):
Recent studies indicate that over 70% of clicked search results are organic. But search engines are growing more intelligent daily and the competitive landscape is only increasing. How can you ensure that your website is shown for the right search queries? Dapper has helped both start-ups and Fortune 500 companies to strengthen their SEO. We’ve developed a step-by-step process.

First, we conduct keyword research to identify vital terms that the company wishes to be found on. Based on the outcome of these keywords, we create a content plan: what will we write and when? Following this, we conduct an audit and prioritization of technical improvements for the website. Lastly, we plan how to build the website and webpage authority through link-building.

It takes about 4-6 months for SEO to demonstrate an effect. We believe that organic traffic is one of the most sustainable marketing investments a company can make.

2. Search Engine Advertising (SEA):
Your target audience is looking for products and services on Google. SEA campaigns ensure that your page pops up at the right place at the right time. You’ll be presented as a solution to a moment of inquiry, at the top of a Google, Bing, or Yahoo search page. SEA is a popular solution due to its instant results and scalability.

3. Display advertising:
Display advertising allows us to promote your brand on websites and social media platforms belonging to the Google Network. Using Google data, display advertising provides interesting targeting possibilities. Google Display campaigns are renowned for their low prices and are therefore ideal for reaching a large audience, such as for an awareness campaign.
Skills in Onlinewerbung (51)
SEO AdvertisingLinkedIn AdverterenCampaign TrackingPaid Advertising CampaignsLinkedIn AdvertisingInstagram AdvertentiesFacebook AdvertentiesB2B Digitale MarketingTikTok ReclameMeta Advertising+41
Referenzen in Onlinewerbung (20)
Bewertungen in Onlinewerbung (3)
Machteld van der Does
Timo Dammer
Julian Streuper
Kunden in Onlinewerbung (20)
Sound of DataTelekommunikation | international
Marketing PlatformReise & Freizeit | national
ReworcSoftware & Computerservice | national
LogitechHardwaretechnologie & Equipment | national
Erfahren Sie mehr über Onlinewerbung
Beschreibung
On average, people spend 145 minutes per day on social media. Therefore, this will be an essential part of your B2B demand generation or general marketing strategy.

Based on thorough ICP research and online presence research, social media channels are selected on which the company and personal employee brands (so-called ‘thought leadership’) are built, both with organic and paid content.

In most B2B contexts, the channel of focus will be LinkedIn. However, Facebook, Instagram, and YouTube are very successful channels to use for retargeting purposes.
Skills in Social Media (31)
YouTube advertentiesB2B Lead GenerationGoogle AdvertentiesTikTok adverterenB2B Social MediaB2B BrandingB2B MarketingLinkedIn adverterenYouTube adverterenMeta Advertising+21
Referenzen in Social Media (12)
Bewertungen in Social Media (2)
Angela Hordijk
Sammie Perkins
Kunden in Social Media (12)
Xebia AcademyBildung | national
SOPHIA MAEEinzelhandel | national
ChannextSoftware & Computerservice | international
Boxspring TwijfelaarEinzelhandel | national
Erfahren Sie mehr über Social Media
Beschreibung
The marketing strategies we design for you are based on extensive growth research because we’re convinced that every hour spent on research and strategy has a multiplying effect on eventual results for your business. Almost every collaboration, therefore, starts with a data collection. This data collection phase differs per client, but almost always consists of:

1. Evaluating your existing assets. We will ask you and your most important stakeholders (like your sales team for example) many questions, look at your competitors, evaluate key marketing channels, review existing user research, and conduct technical assessments.
2. Identifying your ideal customer profile, based on available research, or from scratch. We will map out the most desirable customer to sell your product to, together with their pains and gains.
3. Define core messaging. Based on the insights from the previous steps, we will help you identify the topics you want to discuss in your content and which will most resonate with your audience. This will help you put together a coherent messaging strategy.
4. Define formats, frequency, processes, and distribution. When the content and channels are set in stone, you are going to decide how, where, and when you want to distribute the content.

With this strategy in place, you can start executing and iterating.
Skills in Digitale Strategie (22)
Online MarketingIdeal Customer ProfileB2B-positioneringB2B ReclameContent CreationContent OntwikkelingDigital MarketingB2B Digitale MarketingStakeholder InterviewsCompetitor Research+12
Referenzen in Digitale Strategie (15)
Bewertungen in Digitale Strategie (3)
Mariah Shannon
David Schermerhorn
Josha Riemens
Kunden in Digitale Strategie (15)
Rotterdam in a BoxAnderes | national
Reizen Naar Je WerkTransport | regional
PCBO RotterdamBildung | regional
Muse Spray TansReise & Freizeit | national
Erfahren Sie mehr über Digitale Strategie

Team

30 Mitglieder in Dapper - the growth agency's Team

GeschichteDapper is made up of growth fanatics. Each with their own specialization and area of expertise within Demand Generation. At heart, we’re pioneers who love what we do. The bulk of the Dapper team is based in Rotterdam with other team members working abroad. We’re always aiming to grow, even as we help others to grow.

Auszeichnungen

Dapper - the growth agency wurde 5 Mal ausgezeichnet

Member of Meta Business Partner 20222022-6-1Online Advertising

Member of Facebook Business Partner 20212021-5-31Online Advertising

Google Partner 20222022-5-31Online Advertising

Google Partner 20212021-6-1Online Advertising

Bewertungen

9 Bewertungen für Dapper - the growth agency

5/5

(9 Bewertungen)

Josha RiemensDirector Jobmarketing & Outreach bei Blue Beach

5/5

At Blue Beach, we aim to speed up the process to get people in the right working environment, and, with that, make good companies even greater. We ask Yvo, one of the founders of Dapper for advice and tactics on how to market ourselves in an inspiring way instead of being just another job marketing company on a regular basis. Yvo and I have regular calls during which we go through my growth goals and how to achieve them using Growth Marketing. We end up with concrete actions that I can implement to support my marketing activities. Having Yvo give clarity on what to do next is a big help in the interesting but complicated process of starting up.

DienstleistungDigitale Strategie

SektorPersonalwesen

Team1 - 10

Mariah ShannonCEO bei Muse Tans

5/5

Muse spray tan is an offspring of an LA-based spray tan company. One year ago, we decided to open a studio in the Netherlands and asked Dapper to help us build our client base and define our go-to-market (GTM) in the Netherlands. The goal was to get a first client base as soon as possible. Dapper conducted research on how to best approach the GTM. Afterward, they brainstormed to come up with experiments that would get in the first clients. Then, they selected the highest potential experiments, which were campaigns for Google and Meta. They started running these experiments and took care of every aspect: from strategy to design to setting up and optimizing the campaigns. They also helped to set up a process for the follow-up of leads that came from the campaigns. The most noteworthy are the Meta campaigns. Dapper tested many different messaging, propositions, visuals, videos, and audiences. Eventually, we scaled a funnel that offered new customers a discount on their first spray tan. These campaigns got us about 70% of our total clientele.

DienstleistungDigitale Strategie

SektorLuxusgüter & Schmuck

Team1 - 10

Boris LuijtenFounder bei Rotterdam in a Box

5/5

Before we started working with Dapper, our client base was only growing because we contacted people within our own network and clients were recommending us within theirs. We wanted to find an agency that could help us implement digital marketing strategies to become less dependent on these networks. During our collaboration, Dapper’s Growth Marketers ran several PPC experiments on social media channels and Google and direct message campaigns on LinkedIn. They also worked out and executed a SEO strategy that helped us improve our ranking on Google substantially. Thanks to their efforts, more people were able to find us online and willing to buy our boxes. This led to a tremendous increase in website revenue!

Dapper - the growth agencys Antwort:Thank you for your review, Boris! We are glad to hear that you are happy with the end results of our collaboration. If you need more help in SEO, SEA, or social media advertising in the future, you know where to find us!

DienstleistungSEO

SektorEinzelhandel

Team1 - 10

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Kontakt

Kontaktdetails von Dapper - the growth agency

Details

https://www.dapper.agency/

HeadquarterStationsplein 45 E1.184, 3013 AK Rotterdam, Netherlands