What role do employees play in crisis communication, and how can organizations prepare their staff for potential crises?

Employees play a crucial role in crisis communication, often serving as the frontline representatives and unofficial spokespersons for their organizations during challenging times. Their actions and communications can significantly impact the company's reputation and its ability to manage a crisis effectively. Here's how organizations can prepare their staff for potential crises and leverage their role in crisis communication: 1. Training and Education Conduct regular crisis communication workshops Provide scenario-based training sessions Educate employees on the company's crisis communication plan Offer media training for designated spokespersons 2. Clear Communication Channels Establish a clear chain of communication Implement an internal alert system Create a dedicated crisis communication platform or intranet Set up an emergency hotline for employees 3. Define Roles and Responsibilities Clearly outline each employee's role during a crisis Designate and train crisis response team members Identify subject matter experts for specific crisis scenarios Assign social media monitoring and response duties 4. Develop Message Guidelines Create pre-approved message templates for common crisis scenarios Provide guidelines on what information can be shared externally Establish a process for message approval during a crisis Train employees on the importance of consistent messaging 5. Foster a Culture of Transparency Encourage open communication within the organization Regularly update employees on potential risks and mitigation strategies Create a safe environment for reporting potential issues Recognize and reward employees who contribute to crisis prevention 6. Conduct Regular Drills and Simulations Organize crisis simulation exercises Test the effectiveness of communication channels Evaluate employee response and adjust training accordingly Involve employees in post-simulation debriefings 7. Empower Employees as Brand Ambassadors Provide guidelines for responsible social media use during crises Encourage employees to share approved company messages Train staff on how to address stakeholder concerns professionally Leverage employee networks to disseminate accurate information By implementing these strategies, organizations can effectively prepare their employees for potential crises and harness their collective power in crisis communication. According to a study by Deloitte, organizations with well-prepared employees are 2.8 times more likely to respond effectively to a crisis, highlighting the importance of staff readiness in crisis management. Employee RoleImpact on Crisis Communication Frontline StaffDirect interaction with customers, immediate response ManagementDecision-making, strategy development PR/Communications TeamMessage crafting, media relations Subject Matter ExpertsProviding technical insights and solutions HR DepartmentInternal communication, employee well-being In conclusion, employees are invaluable assets in crisis communication. By properly preparing and empowering staff, organizations can create a robust human firewall that not only mitigates potential crises but also turns challenges into opportunities for demonstrating organizational resilience and values.

How has the role of crisis communication evolved in the digital age, and what new challenges does it present for businesses?

The role of crisis communication has undergone a significant transformation in the digital age, presenting both opportunities and challenges for businesses. As an expert in crisis communication, I can attest that the landscape has shifted dramatically, requiring organizations to adapt their strategies to remain effective. Here's an overview of the evolution and the new challenges businesses face: Evolution of Crisis Communication in the Digital Age: Speed of Information Spread: In the digital era, news travels at unprecedented speeds. What once took hours or days to become public knowledge now spreads globally within minutes through social media and digital platforms. Multichannel Communication: Businesses now need to manage crisis communication across various digital channels simultaneously, including social media, websites, apps, and online news outlets. Real-time Engagement: The expectation for immediate responses has grown, with stakeholders demanding real-time updates and engagement during crises. User-generated Content: Consumers and employees can now easily share their perspectives, potentially amplifying or altering the narrative of a crisis. Data-driven Approaches: Advanced analytics and social listening tools have become integral in monitoring sentiment and guiding crisis response strategies. New Challenges for Businesses: Challenge Description Impact 24/7 Vigilance Constant monitoring of digital channels is required Increased resource allocation and potential for burnout Misinformation Management Combating fake news and rumors that can spread rapidly online Reputation damage if not addressed promptly and effectively Global Reach Local issues can quickly escalate to international concerns Need for culturally sensitive and globally coordinated responses Digital Footprint Online records of crisis responses are permanent and searchable Long-term impact on brand image and stakeholder trust Cybersecurity Threats Increased vulnerability to data breaches and cyber attacks Necessity for integrating IT security with crisis communication planning To address these challenges, businesses are increasingly turning to specialized Crisis Communication Agencies. These firms bring expertise in digital strategies, real-time response management, and data-driven decision-making. According to a recent study by the Public Relations Society of America (PRSA), 78% of businesses reported that their crisis communication plans have been significantly updated in the past two years to address digital-age challenges. Moreover, the role of Crisis Communication Firms has expanded beyond reactive measures. They now play a crucial part in proactive reputation management, helping businesses build resilience and prepare for potential crises in the digital landscape. This shift is reflected in the 35% increase in demand for crisis simulation exercises that include social media scenarios, as reported by the International Association of Business Communicators (IABC) in their 2024 Industry Trends Report. In conclusion, while the digital age has complicated the field of crisis communication, it has also provided new tools and platforms for effective message dissemination. Businesses that partner with experienced Crisis Communication Agencies and adapt to the evolving digital landscape will be better positioned to navigate crises successfully and protect their reputations in this fast-paced, interconnected world.

How do cultural differences influence crisis communication strategies for global companies?

Cultural differences significantly impact crisis communication strategies for multinational companies, requiring a nuanced and adaptable approach. Here's how culture influences crisis communication and what global companies need to consider: 1. Communication Style and Tone Direct vs. Indirect: Western cultures often prefer direct communication, while many Asian cultures value indirect, context-rich messages. Formal vs. Informal: Some cultures expect a more formal tone in crisis communications, while others respond better to a conversational approach. 2. Power Distance and Hierarchy In high power distance cultures (e.g., China, Saudi Arabia), communications from top leadership may carry more weight. Low power distance cultures (e.g., Scandinavian countries) may expect more collaborative and inclusive crisis responses. 3. Uncertainty Avoidance Cultures with high uncertainty avoidance (e.g., Japan, Greece) may require more detailed information and concrete action plans during a crisis. Low uncertainty avoidance cultures (e.g., UK, Singapore) might be more comfortable with ambiguity and flexible responses. 4. Collectivism vs. Individualism Collectivist societies (e.g., many Asian and African countries) may respond better to messages emphasizing community impact and collective responsibility. Individualistic cultures (e.g., USA, Australia) might prefer communications focusing on personal impact and individual rights. 5. Local regulations and expectations Different countries have varying legal requirements and cultural expectations for crisis disclosure and management. For example: In the EU, the General Data Protection Regulation (GDPR) mandates strict data breach notification protocols. In Japan, public apologies from top executives are often expected during major crises. 6. Language and Translation Accurate translation is crucial, but it's not just about words. Consider: Idiomatic expressions that may not translate well across cultures Visual elements that may have different connotations in various cultures The need for localization rather than mere translation 7. Media Landscape and Channel Preferences Different cultures have varying preferences for information sources and communication channels: In China, WeChat might be a crucial platform for crisis communications. In the Middle East, WhatsApp is often a preferred channel for quick updates. Western countries might rely more on traditional media and Twitter for crisis updates. 8. Time Orientation Short-term oriented cultures may expect immediate responses and quick resolutions. Long-term oriented cultures might be more patient with thorough investigations and sustainable solutions. To navigate these cultural differences effectively, multinational companies should consider the following strategies: Cultural Intelligence Training: Provide crisis communication teams with cultural intelligence training to enhance their global awareness. Local Expertise: Engage local communication experts or partner with regional crisis communication firms to ensure culturally appropriate responses. Adaptable Communication Templates: Develop flexible crisis communication templates that can be quickly adapted to different cultural contexts. Global-Local Balance: Create a framework that allows for a consistent global message while enabling local customization. Continuous Monitoring: Implement real-time monitoring of local sentiments and media reactions to adjust strategies as needed. Diverse Crisis Management Team: Build a culturally diverse crisis management team to provide varied perspectives and insights. By recognizing and adapting to cultural differences, multinational companies can significantly enhance the effectiveness of their crisis communication strategies, ultimately protecting their reputation and stakeholder relationships across diverse global markets.

Top Crisis Communication Agencies

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Businesses must be prepared to handle unexpected challenges. Crisis management firms help organizations manage and mitigate the impact of unforeseen events. Whether it's a PR issue, natural disaster, or corporate scandal, effective crisis communication ensures the right message is conveyed to stakeholders, maintaining trust and credibility. Top crisis management firms specialize in crafting strategic responses and providing expert guidance to keep your business resilient and reputable.

Top Featured Crisis Communication Agencies

Histoire 2
4.6
(6 reviews)
Agence de création et de médiatisation de contenus
English version below Nous sommes une agence de conseil en communication, spécialisée dans les relations presse, le marketing d’influence et les relations publiques. Concrètement, nous écoutons nos clients, analysons leurs besoins et leurs objectifs afin de les traduire en contenus médiatisables et viralisables dédiés à nos différentes cibles. Nous suivons les marchés, étudions les concurrents et scrutons les tendances afin de vous proposer des plans d’actions (annuels et/ou ponctuels) qui soient sur-mesure et différenciants. Adresser le bon contenu, au bon moment et surtout à la bonne personne afin de faire rayonner votre marque, c’est ce qui nous tient à cœur. //// We are a communication consultancy agency specialized in press relations, influencer marketing and public relations. In concrete terms, we listen to our customers, analyze their needs and objectives, and translate them into media-friendly, viral contents for our various target audiences. We monitor markets, study competitors and keep an eye on trends, so we can offer you action plans (annual and/or one-off) that are tailor-made and stand out from the crowd. Delivering the right content, at the right time, to the right person, to make your brand shine - that's what's important to us.
Looking for work in Crisis Communication
Located in Paris, France
From €2,000 for Crisis Communication
Worked in Media (+7)
Speaks English, French
11-50 members
Bright8
4.7
(7 reviews)
Your International Strategic Partner in Marketing & PR
No matter your industry, goals, or budget, we solve communication headaches. Everything we do, from strategy and PR to content, campaigns, and design, is handled in-house, giving you the agility and coherence that today’s brands demand. We scale to meet the moment, without ever losing the personal touch. We bring expertise where it counts, and AI where it elevates, blending human insight with smart tools to craft communications that don’t just keep you sharp but help you lead, inspire, and make a mark. ------ Ongeacht je sector, uitdaging of budget – wij lossen jouw communicatie-uitdagingen op. Alles wat we doen, van strategie en PR tot content, campagnes en design, pakken we volledig in-house aan. Zo krijg je de wendbaarheid en samenhang die moderne merken nodig hebben. We schalen mee met wat de situatie vraagt, zonder de persoonlijke aanpak te verliezen. We zetten onze expertise in waar het telt, en gebruiken AI waar het versterkt. Zo combineren we menselijke inzichten met slimme tools om communicatie te creëren die niet alleen scherp blijft, maar je ook helpt om vooruit te blijven, te inspireren en impact te maken. ------ Bright8 is een creatief fullservice marketing en PR-bureau met een internationaal bereik. Ben je op zoek naar een duurzame strategie, onderscheidende creatie en/of effectieve marketing en PR-campagnes? Ons team van veelzijdige internationale marketeers, PR-managers en creatives heeft de kennis, tijd en aandacht om niet alleen aan jouw vraag te voldoen, maar om je elke keer weer te verrassen met wat nog meer kan. Hoe we dat doen? We hebben al deze disciplines zelf in huis, inclusief een in-house studio, zodat we snel kunnen schakelen en controle houden over de uitvoering. We zorgen ervoor dat we jouw propositie en markt goed kennen en laten marketing en PR naadloos op elkaar aansluiten. Bright8 ist eine kreative Full-Service-Marketing- und PR-Agentur mit internationaler Reichweite. Wir arbeiten mit B2B- und B2C-Kunden aus verschiedenen Branchen zusammen, sei es in den Bereichen Reise, Lifestyle, Biowissenschaften und allem, was dazwischen liegt. Fordern Sie uns heraus! Sind Sie auf der Suche nach einem vertrauenswürdigen, freundlichen und kreativen Partner, der eine zielgerichtete Strategie, ansprechende kreative Arbeit und aufschlussreiche Marketing- und PR-Kampagnen entwickelt und umsetzt, die allen ein Lächeln ins Gesicht zaubern? Unser internationales Team von Marketing-, PR- und Kreativexperten bringt das richtige Wissen, ansteckende Begeisterung und Engagement mit. Bei uns haben Sie immer unsere Zeit und Aufmerksamkeit. Wie genau machen wir das? Wir machen es uns zur Aufgabe, Ihr Markenversprechen und Ihre Branche wie unsere Westentasche zu kennen. Wir führen alle Disziplinen intern durch und haben so die volle Kontrolle über das Projekt. Bei uns finden Sie eine belebende Synergie zwischen unserem hauseigenen Studio, Marketing und PR.
Looking for work in Crisis Communication
Located in Haarlem, Netherlands
From €1,000 for Crisis Communication
Worked in Logistics & Supply Chain (+15)
Speaks Dutch, Chinese(+7)
11-50 members
JIN, European PR Agency
4.8
(9 reviews)
140 PR and social media experts for your European communications
Top awarded
Founded in 2012, JIN is Europe’s leading independent public relations agency, born in tech and driven by digital innovation. With over 140 experts , we help brands and leaders strengthen their reputation, drive opinion shifts, and grow their business, leveraging AI, social media, and our proprietary Impact Method to deliver measurable results. Recognized as EMEA Digital Consultancy of the Year 2023, we are among the few agencies certified for responsible influencer marketing. Operating as a centralized, multilingual partner across 15+ European countries , our team of 10+ nationalities offers expertise in PR, public affairs, executive positioning, social media, and crisis communication. Our agile structure allows us to tailor international campaigns with local precision. We support 150+ active clients across healthcare, tech & media, mobility, food, and consumer industries. Companies like AstraZeneca, Roche, IONITY, Getty Images, Whatnot, Accor, Ferrero, Disney, Schneider Electric, Perplexity and Reddit trust JIN to build their leadership, enhance brand awareness, and deliver impactful media strategies at a pan-European level. *** Fondée en 2012, JIN est la principale agence indépendante de relations publiques en Europe, née dans la tech et portée par l’innovation numérique. Forte de plus de 140 experts , nous aidons les marques et les dirigeants à renforcer leur réputation, à faire évoluer les opinions et à développer leur activité, en tirant parti de l’IA, des réseaux sociaux et de notre méthode exclusive « Impact Method » pour obtenir des résultats mesurables. Élue Agence Conseil Digitale de l’Année 2023 pour la région EMEA, nous faisons partie des agences certifiées pour le marketing d’influence responsable. Opérant comme un partenaire centralisé et multilingue dans plus de 15 pays européens , notre équipe, composée de plus de 10 nationalités , offre une expertise en relations publiques, affaires publiques, positionnement des dirigeants, réseaux sociaux et communication de crise. Notre structure agile nous permet d’adapter les campagnes internationales avec une précision locale. Nous accompagnons plus de 150 clients actifs dans les secteurs de la santé, de la tech et des médias, de la mobilité, de l’alimentaire et des biens de consommation. Des entreprises telles qu’AstraZeneca, Roche, IONITY, Getty Images, Whatnot, Accor, Ferrero, Disney, Schneider Electric, Perplexity et Reddit font confiance à JIN pour développer leur leadership, accroître leur notoriété et déployer des stratégies médiatiques percutantes à l’échelle paneuropéenne.
Looking for work in Crisis Communication
Located in Paris, France
From €10,000 for Crisis Communication
Worked in Software & Computer Services (+11)
Speaks French, English(+4)
51-200 members
KOPI
4.8
(2 reviews)
Helping brands unlock growth by bridging China and the world
Recommended
We know China and cross-border marketing, over the last decade we have help brands move in and out of China, helping them unlock growth across international markets. Our team comprises of senior talent across APAC, all of whom are here to confidently service the world’s largest market. We have skilled teams sat in Singapore, Finland & China, ready to go!
Looking for work in Crisis Communication
Located in Shanghai, China
From €1,000 for Crisis Communication
Worked in Beverage (+4)
Speaks English, Chinese
11-50 members
Wake up Communications
4.8
(14 reviews)
Digital, aber nah am Menschen!
Recommended
Das Team der Agentur Wake up Communications macht aufgeweckte Kommunikation für Unternehmen und Marken. Wir sind Strategen, Berater und helfende Hand in allen Punkten rund um Marketing, PR und Social Media. Wir entwickeln moderne und aufgeweckte Strategien und Ideen, setzen diese zielgruppengerecht, mit effektiven Maßnahmen und messbaren Erfolgen um. Dabei schauen wir genau hin, wer Sie sind, wie wir Sie unterstützen können und was zu Ihrer Identität passt. Damit ist Wake up Communications Ihr Partner im gelungenen Kommunikationsmix. Wir bringen Sie mit Influencern zusammen, die Sie ansprechen möchten, über die Kanäle, die für Sie geeignet sind, um Ihr Kommunikationsziel zu erreichen. Dabei haben wir stets die wichtigen Dinge im Blick: Wirksamkeit, Kosteneffizienz, Nachhaltigkeit. Profitieren Sie von dem fachlichen Know-how, das Geschäftsführerin Nadja Amireh durch ihre langjährige Marken- und Konzernerfahrung hat. Wir sind gerne Ihr Sparringspartner und präsentieren Ihnen maßgeschneiderte Lösungen.
Looking for work in Crisis Communication
Located in Düsseldorf, Germany
From €1,000 for Crisis Communication
Worked in Clothing & Accessories (+10)
Speaks German, English
11-50 members
Bereuter Media GmbH
5
(11 reviews)
PR muss crossmedial stattfinden, kreativ sein und auffallen!
Wir sind ein Team von PR- & Social Media Experten, die wissen, wovon sie reden. Durch unsere langjährige Expertise in der digitalen und analogen Welt, verfügen wir über ein ausgezeichnetes Netzwerk zu Journalisten, Multiplikatoren wie Blogger und Influencer, Redaktionen, Spezialagenturen sowie Prominenten aus Film und TV. Unsere Kampagnen bringen Sie, Ihre Produkte und Ihr Unternehmen in die Öffentlichkeit und damit ins Gespräch. Kommunikation muss heute crossmedial stattfinden und so ausgerichtet sein, dass sie auffällt und von den Medien und der Öffentlichkeit wahrgenommen wird. Daher sind wir der festen Überzeugung, dass PR und Social Media Management als Bestandteil einer Kampagne großen Mehrwert bietet. Sie können uns jederzeit kontaktieren und ein persönliches Treffen vereinbaren, damit wir auf Basis Ihrer Ziele und Bedürfnisse ein maßgeschneidertes Konzept entwickeln.
Looking for work in Crisis Communication
Located in Cologne, Germany
From €1,000 for Crisis Communication
Worked in Travel & Leisure (+5)
Speaks German, English
11-50 members

All Crisis Communication Firms

Marnia Marketing
4.9
(23 reviews)
DEJA DE BUSCAR, YA HAS LLEGADO. +40 servicios para cualquier cliente. Lo que necesites, lo hacemos.
Highly recommended
🇪🇸 🚀 HACEMOS ESTO Y MÁS: 1. Marketing Tradicional y Digital 2. Publicidad Tradicional y Digital 3. Branding y Creación de Marca 4 . Diseño Gráfico, 3D y Más 5. Influencers & UGC 6 . Producción de Contenidos Audiovisuales 7. Creación de Webs y Ecommerce 8. Gestión de Marketplaces 9 . Relaciones Públicas 10 . Inteligencia Artificial y Automatización 11 . Eventos 12 . Diseño de Espacios Comerciales y de Oficina Tu web habla un idioma, tus redes otro, tu publicidad va por libre… y tú, en medio, haciendo malabares con mil proveedores. ¿Y si todo estuviera bajo el mismo paraguas? Una sola agencia. Una sola estrategia. Un solo equipo que lo entiende todo. Todo lo que necesitas. Todo desde un mismo sitio con nuestros más de 40 servicios específicos que ofrecemos. Nuestro equipo tiene proyectos con gigantes como Heineken, Repsol, Santander o Coca-Cola , pero también entendemos lo que necesitan las PYMES para destacar y sus limitaciones. Incluso autónomos, startups o hasta artistas. Bienvenidos a todos a nuestro mundo. No es el de Narnia, pero se le parece. Es momento de que veas la diferencia desde aquí arriba. Da el primer paso 🚀 📞 Llama o háblanos por WhatsApp ahora mismo: +34 666 30 11 73 📧 O envíanos un email a marnia.ventas@marniamarketing.es ---------------------------------------------------------------------------------- 🇬🇧 🚀 WE DO THIS AND MUCH MORE: 1. Traditional & Digital Marketing 2. Traditional & Digital Advertising 3. Branding & Brand Creation 4 . Graphic, 3D, and Creative Design 5. Influencers & UGC 6. Audiovisual Content Production 7. Website & Ecommerce Development 8. Marketplace Management 9. Public Relations 10. Artificial Intelligence & Automation 11. Events 12. Commercial & Office Space Design Your website speaks one language, your social media another, your ads go in a different direction... and you’re stuck in the middle juggling a dozen providers. What if everything was under one roof? One agency. One strategy. One team that gets it all. Everything you need, all in one place – with more than 40 specialized services tailored to your needs. Our team has worked with giants like Heineken, Repsol, Santander, and Coca-Cola , but we also know exactly what small businesses need to stand out – and the limitations they face. Freelancers, startups, artists – everyone’s welcome. It may not be Narnia, but it’s pretty close. Time to see the difference from up here. Take the first step 🚀 📞 Call or WhatsApp us now: +34 666 30 11 73 📧 Or send us an email: marnia.ventas@marniamarketing.es ---------------------------------------------------------------------------------- 🇫🇷 🚀 NOUS FAISONS ÇA ET BIEN PLUS ENCORE : 1. Marketing traditionnel et digital 2. Publicité traditionnelle et digitale 3. Branding et création de marque 4. Design graphique, 3D et plus encore 5. Influenceurs & Contenu généré par les utilisateurs (UGC) 6. Production de contenus audiovisuels 7. Création de sites web et e-commerce 8. Gestion de marketplaces 9. Relations publiques 10 . Intelligence artificielle et automatisation 11. Événements 12. Design d'espaces commerciaux et de bureaux Votre site web parle une langue, vos réseaux une autre, votre publicité fait cavalier seul… et vous, au milieu, jonglez avec mille prestataires. Et si tout était sous le même toit ? Une seule agence. Une seule stratégie. Une seule équipe qui comprend tout. Tout ce dont vous avez besoin. Tout depuis un seul endroit, grâce à nos plus de 40 services spécifiques. Notre équipe a travaillé avec des géants comme Heineken, Repsol, Santander ou Coca-Cola , mais nous comprenons aussi ce dont les PME ont besoin pour se démarquer — et leurs limites. Même les indépendants, les startups ou les artistes sont les bienvenus. Bienvenue dans notre univers. Ce n’est peut-être pas Narnia, mais ça y ressemble. Il est temps de voir la différence, vue d’en haut. Faites le premier pas 🚀 📞 Appelez-nous ou écrivez-nous sur WhatsApp dès maintenant : +34 666 30 11 73 📧 Ou envoyez-nous un email à : marnia.ventas@marniamarketing.es
Looking for work in Crisis Communication
Located in Madrid, Spain (+2)
From €20 for Crisis Communication
Worked in Banking & Financials (+8)
Speaks English, French(+1)
11-50 members
Bereuter Media GmbH
5
(11 reviews)
PR muss crossmedial stattfinden, kreativ sein und auffallen!
Wir sind ein Team von PR- & Social Media Experten, die wissen, wovon sie reden. Durch unsere langjährige Expertise in der digitalen und analogen Welt, verfügen wir über ein ausgezeichnetes Netzwerk zu Journalisten, Multiplikatoren wie Blogger und Influencer, Redaktionen, Spezialagenturen sowie Prominenten aus Film und TV. Unsere Kampagnen bringen Sie, Ihre Produkte und Ihr Unternehmen in die Öffentlichkeit und damit ins Gespräch. Kommunikation muss heute crossmedial stattfinden und so ausgerichtet sein, dass sie auffällt und von den Medien und der Öffentlichkeit wahrgenommen wird. Daher sind wir der festen Überzeugung, dass PR und Social Media Management als Bestandteil einer Kampagne großen Mehrwert bietet. Sie können uns jederzeit kontaktieren und ein persönliches Treffen vereinbaren, damit wir auf Basis Ihrer Ziele und Bedürfnisse ein maßgeschneidertes Konzept entwickeln.
Looking for work in Crisis Communication
Located in Cologne, Germany
From €1,000 for Crisis Communication
Worked in Travel & Leisure (+5)
Speaks German, English
11-50 members
Luna
4.4
(14 reviews)
Your Communication Partner!
Wens je meer of andere klanten? Een sterk(er) imago? Luna is jouw one-stop-shop voor een waaier aan (niet-betalende) communicatieactiviteiten. Als veelzijdige partner zetten we je bedrijf in the picture. Souhaitez-vous changer, augmenter votre clientèle ou développer une image forte ? Luna est votre guichet unique pour une pléiade d’activités de communication. En tant que partenaire polyvalent, nous mettons votre entreprise en lumière. Do you want to win new clients or build a stronger image? Luna is your one-stop-shop for a wide range of editorial and other communication activities. We put your company in the spotlight! Onze troeven | Nos atouts | Our strengths: • Meedenken |Nous vous accompagnons dans votre réflexion | We think along with you • Proactief | Proactivité | Proactive • Creatief | Créativité | Creative • Drietalig | Trilinguisme | Trilingual Wat we doen | Ce que nous faisons | What we do: • PR • Content marketing and copywriting • Business development • Internal communication We would love to work with you! Nous aimerions travailler pour vous ! Details of our services, as well as some of our clients, are provided below. To request an offer, write to isabelle@luna.be. We can help you with all your communication activities: • Press relations (PwC, BVBO/APEG, eWON, Look&Fin, Monizze) • Crisis communication (Van In, BKCP, BCC Corporate, MediaMarkt) • Newsletters (LCL, Globis, Expense Reduction Analysts) • Websites (TDM3, Paradigmo, gaschanges.be) • Campaigns (CNG, KMDA, Switch) • Customer case studies (Eezee-IT, Megabyte, Orone) • Social media (LCL, gas.be, ADD, Amazings) • E-mail marketing (Callens, Altares Dun & Bradstreet) • Employer Branding (Conxion, PwC) • Internal Communication (Cohezio, Prodware, Trevi) • Brochures (ADD, SimCorp, CD&V) We have experience in a wide range of sectors: • IT (Inetum-Realdolmen, Lab9, Amplexor) • Telecom (LCL, Sewan, Evonet, Verixi, Hexacom) • Energy and utilities (Mega, Frank Energie, Synergrid, gas.be, Mega, Energik) • Retail (Lab9, Checkpoint Systems, easy-m/Switch, e5 mode) • Financial industry (Goudwisselkantoor/Comptoir de l'Or, Marsh, Leleux Associated Brokers, Fédérale Assurance) • Services (IPG, Harvest Group) • HR (Group S, Monster, Mercer, INC, Dehora) • Transport and logistics (Transporeon, Globis, Routing International) • Construction (Mapei, Vaillant) • Public sector (Fedict/BOSA, DG Sport, La Sambrienne, WBC-Incubator) • Medical and pharma (FeBelGen, Domus Medica, Archemin) • Agriculture (Belchim, Bi-PA) • Real estate (Colliers, PwC, EasyDay) • Leisure and lifestyle (B-Loved, BodyMindWellness, Fun, Faculty Club, YourNature) • Associations (ETSA, ECG, Educam, GS1) • Non-profit (Restos du Coeur, Brailleliga/Ligue Braille, VVOB)
13 works in Crisis Communication
Located in Hoeilaart, Belgium (+1)
From €1,000 for Crisis Communication
Worked in Industrial Goods & Services (+35)
Speaks Dutch, Belgium, English(+1)
1-10 members
Bright8
4.7
(7 reviews)
Your International Strategic Partner in Marketing & PR
No matter your industry, goals, or budget, we solve communication headaches. Everything we do, from strategy and PR to content, campaigns, and design, is handled in-house, giving you the agility and coherence that today’s brands demand. We scale to meet the moment, without ever losing the personal touch. We bring expertise where it counts, and AI where it elevates, blending human insight with smart tools to craft communications that don’t just keep you sharp but help you lead, inspire, and make a mark. ------ Ongeacht je sector, uitdaging of budget – wij lossen jouw communicatie-uitdagingen op. Alles wat we doen, van strategie en PR tot content, campagnes en design, pakken we volledig in-house aan. Zo krijg je de wendbaarheid en samenhang die moderne merken nodig hebben. We schalen mee met wat de situatie vraagt, zonder de persoonlijke aanpak te verliezen. We zetten onze expertise in waar het telt, en gebruiken AI waar het versterkt. Zo combineren we menselijke inzichten met slimme tools om communicatie te creëren die niet alleen scherp blijft, maar je ook helpt om vooruit te blijven, te inspireren en impact te maken. ------ Bright8 is een creatief fullservice marketing en PR-bureau met een internationaal bereik. Ben je op zoek naar een duurzame strategie, onderscheidende creatie en/of effectieve marketing en PR-campagnes? Ons team van veelzijdige internationale marketeers, PR-managers en creatives heeft de kennis, tijd en aandacht om niet alleen aan jouw vraag te voldoen, maar om je elke keer weer te verrassen met wat nog meer kan. Hoe we dat doen? We hebben al deze disciplines zelf in huis, inclusief een in-house studio, zodat we snel kunnen schakelen en controle houden over de uitvoering. We zorgen ervoor dat we jouw propositie en markt goed kennen en laten marketing en PR naadloos op elkaar aansluiten. Bright8 ist eine kreative Full-Service-Marketing- und PR-Agentur mit internationaler Reichweite. Wir arbeiten mit B2B- und B2C-Kunden aus verschiedenen Branchen zusammen, sei es in den Bereichen Reise, Lifestyle, Biowissenschaften und allem, was dazwischen liegt. Fordern Sie uns heraus! Sind Sie auf der Suche nach einem vertrauenswürdigen, freundlichen und kreativen Partner, der eine zielgerichtete Strategie, ansprechende kreative Arbeit und aufschlussreiche Marketing- und PR-Kampagnen entwickelt und umsetzt, die allen ein Lächeln ins Gesicht zaubern? Unser internationales Team von Marketing-, PR- und Kreativexperten bringt das richtige Wissen, ansteckende Begeisterung und Engagement mit. Bei uns haben Sie immer unsere Zeit und Aufmerksamkeit. Wie genau machen wir das? Wir machen es uns zur Aufgabe, Ihr Markenversprechen und Ihre Branche wie unsere Westentasche zu kennen. Wir führen alle Disziplinen intern durch und haben so die volle Kontrolle über das Projekt. Bei uns finden Sie eine belebende Synergie zwischen unserem hauseigenen Studio, Marketing und PR.
Looking for work in Crisis Communication
Located in Haarlem, Netherlands
From €1,000 for Crisis Communication
Worked in Logistics & Supply Chain (+15)
Speaks Dutch, Chinese(+7)
11-50 members
Cartel Agency
4.4
(8 reviews)
A collective force of creative minds. Accelerating your business with compound creativity.
Top awarded
Cartel Agency unites multidisciplinary talents for ambitious brands and hungry eyes. We’re an agency by humans, for humans. At Cartel Agency, we: • build brands that cut through the noise • earn attention through powerful storytelling • influence behavior by sparking awareness • prove that marketing works • drive digital excellence across strategy, tech and performance Our work is creative, sector-agnostic, results-obsessed and always ready for what’s next. We’re not here to make noise. We’re here to accelerate your business.
Looking for work in Crisis Communication
Located in Hasselt, Belgium (+1)
From €1,000 for Crisis Communication
Worked in Accounting (+24)
Speaks English, Dutch, Belgium(+1)
51-200 members
Histoire 2
4.6
(6 reviews)
Agence de création et de médiatisation de contenus
English version below Nous sommes une agence de conseil en communication, spécialisée dans les relations presse, le marketing d’influence et les relations publiques. Concrètement, nous écoutons nos clients, analysons leurs besoins et leurs objectifs afin de les traduire en contenus médiatisables et viralisables dédiés à nos différentes cibles. Nous suivons les marchés, étudions les concurrents et scrutons les tendances afin de vous proposer des plans d’actions (annuels et/ou ponctuels) qui soient sur-mesure et différenciants. Adresser le bon contenu, au bon moment et surtout à la bonne personne afin de faire rayonner votre marque, c’est ce qui nous tient à cœur. //// We are a communication consultancy agency specialized in press relations, influencer marketing and public relations. In concrete terms, we listen to our customers, analyze their needs and objectives, and translate them into media-friendly, viral contents for our various target audiences. We monitor markets, study competitors and keep an eye on trends, so we can offer you action plans (annual and/or one-off) that are tailor-made and stand out from the crowd. Delivering the right content, at the right time, to the right person, to make your brand shine - that's what's important to us.
Looking for work in Crisis Communication
Located in Paris, France
From €2,000 for Crisis Communication
Worked in Media (+7)
Speaks English, French
11-50 members
united communications® GmbH
5
(6 reviews)
Wir machen Marken. Nachhaltig erfolgreich. Energy for your brand®
Strategieberatung + Markenkommunikation für KMU, Global Player, NPOs & Start-ups. united communications® ist eine 1995 in Berlin gegründete internationale Agentur für Markenkommunikation mit den Schwerpunkten PR, Social Media und digitales Marketing. Unser 20-köpfiges Spezialistenteam bietet Kunden alles, was sie für nachhaltige Kommunikations- und Imagekampagnen, erfolgreiche Produkteinführungen, überzeugende Stakeholder-Dialoge sowie Veränderungsprozesse benötigen – auf lokaler, nationaler und internationaler Ebene. Zudem unterstützen wir sie bei der Erschließung neuer Märkte und Vertriebskanäle. Unsere Agentur ist unabhängig und bestens vernetzt. Unser Erfolgsrezept: der Pioneering-Spirit des Teams. Strategieberatung + Markenkommunikation für NPOs Mit innovativen Strategien unterstützen wir unsere gemeinwohlorientierten Kunden (NPOs, NGOs und Stiftungen), neue Handlungsfelder, Fördermöglichkeiten und Kommunikationsformate zu erschließen. Wir konzipieren Lösungen zur Stärkung werteorientierter Organisationen, identifizieren Optimierungspotenziale und bieten fachkundige Unterstützung bei der Umsetzung. Zudem helfen wir auch bei der Vermittlung von Partnerschaften sowie der Zusammenarbeit mit Sponsoren. Strategieberatung + Markenkommunikation für Start-ups Wir lieben neue Herausforderungen. Es ist diese Leidenschaft, die uns antreibt. Unser Ziel ist es, Start-ups langfristig erfolgreich zu machen. Ganz gleich, ob eine neue Marke kreiert oder eine bestehende Marke weiterentwickelt werden soll, wir helfen, potenzielle Wachstumsmärkte nachhaltig zu erschließen. Neben Unternehmensberatung, Marketing- und PR-Dienstleistungen umfasst unser Leistungsangebot auch die Entwicklung von CSR-Strategien sowie die Optimierung von Geschäftsmodellen. Seit Agenturgründung unterstützen wir Start-ups beim Markenaufbau, dem Markteintritt und der Markterschließung sowie Unternehmen bei Change-Prozessen und Stakeholder-Dialogen. Für zukunftsweisende pflanzenbasierte/vegane Geschäftsmodelle haben wir mit ' vegency by united communications ' eine Spezial-Unit etabliert. Inspiriert von der UN Global Compact Initiative verpflichten wir uns zur Umsetzung von zehn Prinzipien in den Bereichen Menschenrechte, Arbeitsnormen, Umweltschutz und Korruptionsbekämpfung. Unsere Agentur ist unabhängig, inhabergetrieben und bestens vernetzt. Unser Erfolgsrezept: der Pioneering-Spirit. Ob Digitalfotografie und LCD-Monitore Mitte der 1990er, professionelle WLAN-Lösungen und Wahlrecht für Kinder und Jugendliche zehn Jahre später oder in den 2010ern Tinnitusprävention, Allergieaufklärung, Migration und Integration, Netzwerk für weibliche MINT-Talente, VoIP, Industrial Internet of Things, Telerehabilitation, Soundpersonalisierung sowie vegetarisch/veganer Lifestyle oder in den 2020ern virtuelle Telefonanlagen, Exoskelette und Wasserstoff-Ökosysteme – unsere Mitarbeitenden verfügen über ein breites Fach- und Branchenwissen. Übrigens, viele sind bereits länger als zehn Jahre im Team. Das ist sicherlich einer der Gründe, weshalb Kunden überdurchschnittlich lange – 10, 15 oder mehr Jahre – mit uns zusammenarbeiten. Weitere Informationen: www.united.de
Looking for work in Crisis Communication
Located in Berlin, Germany
From €5,000 for Crisis Communication
Worked in Clothing & Accessories (+15)
Speaks German, Chinese(+5)
11-50 members
JIN, European PR Agency
4.8
(9 reviews)
140 PR and social media experts for your European communications
Top awarded
Founded in 2012, JIN is Europe’s leading independent public relations agency, born in tech and driven by digital innovation. With over 140 experts , we help brands and leaders strengthen their reputation, drive opinion shifts, and grow their business, leveraging AI, social media, and our proprietary Impact Method to deliver measurable results. Recognized as EMEA Digital Consultancy of the Year 2023, we are among the few agencies certified for responsible influencer marketing. Operating as a centralized, multilingual partner across 15+ European countries , our team of 10+ nationalities offers expertise in PR, public affairs, executive positioning, social media, and crisis communication. Our agile structure allows us to tailor international campaigns with local precision. We support 150+ active clients across healthcare, tech & media, mobility, food, and consumer industries. Companies like AstraZeneca, Roche, IONITY, Getty Images, Whatnot, Accor, Ferrero, Disney, Schneider Electric, Perplexity and Reddit trust JIN to build their leadership, enhance brand awareness, and deliver impactful media strategies at a pan-European level. *** Fondée en 2012, JIN est la principale agence indépendante de relations publiques en Europe, née dans la tech et portée par l’innovation numérique. Forte de plus de 140 experts , nous aidons les marques et les dirigeants à renforcer leur réputation, à faire évoluer les opinions et à développer leur activité, en tirant parti de l’IA, des réseaux sociaux et de notre méthode exclusive « Impact Method » pour obtenir des résultats mesurables. Élue Agence Conseil Digitale de l’Année 2023 pour la région EMEA, nous faisons partie des agences certifiées pour le marketing d’influence responsable. Opérant comme un partenaire centralisé et multilingue dans plus de 15 pays européens , notre équipe, composée de plus de 10 nationalités , offre une expertise en relations publiques, affaires publiques, positionnement des dirigeants, réseaux sociaux et communication de crise. Notre structure agile nous permet d’adapter les campagnes internationales avec une précision locale. Nous accompagnons plus de 150 clients actifs dans les secteurs de la santé, de la tech et des médias, de la mobilité, de l’alimentaire et des biens de consommation. Des entreprises telles qu’AstraZeneca, Roche, IONITY, Getty Images, Whatnot, Accor, Ferrero, Disney, Schneider Electric, Perplexity et Reddit font confiance à JIN pour développer leur leadership, accroître leur notoriété et déployer des stratégies médiatiques percutantes à l’échelle paneuropéenne.
Looking for work in Crisis Communication
Located in Paris, France
From €10,000 for Crisis Communication
Worked in Software & Computer Services (+11)
Speaks French, English(+4)
51-200 members
Wake up Communications
4.8
(14 reviews)
Digital, aber nah am Menschen!
Recommended
Das Team der Agentur Wake up Communications macht aufgeweckte Kommunikation für Unternehmen und Marken. Wir sind Strategen, Berater und helfende Hand in allen Punkten rund um Marketing, PR und Social Media. Wir entwickeln moderne und aufgeweckte Strategien und Ideen, setzen diese zielgruppengerecht, mit effektiven Maßnahmen und messbaren Erfolgen um. Dabei schauen wir genau hin, wer Sie sind, wie wir Sie unterstützen können und was zu Ihrer Identität passt. Damit ist Wake up Communications Ihr Partner im gelungenen Kommunikationsmix. Wir bringen Sie mit Influencern zusammen, die Sie ansprechen möchten, über die Kanäle, die für Sie geeignet sind, um Ihr Kommunikationsziel zu erreichen. Dabei haben wir stets die wichtigen Dinge im Blick: Wirksamkeit, Kosteneffizienz, Nachhaltigkeit. Profitieren Sie von dem fachlichen Know-how, das Geschäftsführerin Nadja Amireh durch ihre langjährige Marken- und Konzernerfahrung hat. Wir sind gerne Ihr Sparringspartner und präsentieren Ihnen maßgeschneiderte Lösungen.
Looking for work in Crisis Communication
Located in Düsseldorf, Germany
From €1,000 for Crisis Communication
Worked in Clothing & Accessories (+10)
Speaks German, English
11-50 members
Influactive
4.9
(40 reviews)
Brain Content !
Highly recommended
Top awarded
Influactive est une agence de communication 360 spécialisée en digital , médias et relations presse . BRAIN CONTENT ! Nous développons votre image , votre notoriété et votre business via les principaux médias (Internet, Presse, TV, Radio, Réseaux Sociaux, ...) et des plans stratégiques pertinents et engageants. Nous dopons votre visibilité , audience et génération de leads (prospects) en influençant vos communautés sur tous les médias digitaux et formels (tv, radio, presse écrite). Présente à PARIS et LYON , Influactive est une agence d'une quinzaine de personnes, composée de 3 pôles œuvrant de concert : un pôle digital , relations presse/publique et influence/médias sociaux . Notre équation : INFLUACTIVE = CREA + DATA + MEDIA Prix d'Or de la Communication Santé 2022 au Festival de DEAUVILLE avec les Laboratoires MERCK pour la campagne #ProtègeTaFertilité. Quelques références : ********************* Groupe Carrefour : Client historique de l'agence, nous accompagnons plusieurs départements (plus de 200 magasins) du groupe CARREFOUR et toutes ses marques dans ses relations presse et publiques . Nous nous occupons de leur communication de crise grâce à une organisation permettant des interventions en 24/24, 7/7. Nous gérons les relations entre les principaux influenceurs du secteur (mode, food, sport) et les magasins. Nous organisons tous types de prise de parole (conférence de presse, point presse, événement dédiés) pour le compte du Groupe. "L'agence nous accompagne au quotidien sur les communications auprès de la PQR, et nous aide à comprendre les enjeux en région. J'ai beaucoup apprécié le professionalisme de l'agence." Julia RAMBAUD, Chargée de relations presse chez CARREFOUR Guyenne Papier : PME du Périgord dont le marché s’étend internationalement. GUYENNE PAPIER a des clients dans le monde entier et reste pourtant une PME d'une centaine de personnes. Il faut donc trouver des moyens pour pouvoir faire connaître l'offre dans tous les pays, créer du lien avec des clients sur tous les continents. Nous avons mis en place une stratégie digitale permettant ainsi un retour sur investissement factuel et démontrable Refonte des outils communication et commerciaux, campagne d’inbound marketing ciblé, territoire de marque, salons, refonte des sites langues : français, allemand et anglais, campagnes d’emailing (automation), création de contenu spécifique, création d’un site e-commerce, campagne réseaux sociaux, campagne relations presse, campagne SEO et Google Adwords. 30% du business généré par le Web Bord Bia : Agence publique irlandaise, dont l’objectif est de promouvoir la nourriture, la boisson et l’horticulture irlandaise dans le monde entier. Mettre en place une stratégie relations presse et social media pour communiquer autour de Bord Bia et des produits irlandais. – Community management et création de contenu - Des événéments avec des influenceurs - Conférences de presse avec Ministres Irlandais et Ambassadeurs Irlandais en France avec interviews négociés en one to one - Accompagnement en relations presse et relations publiques +25% de parutions et publications dans la Presse +45% de citations sur la sphère des média sociaux "Influactive a su mettre en avant nos produits dans un marché mature tel que la France. La flexibilité spirituelle de l'agence pour adapter la stratégie en continu est un point fort." Germain MILET, Spécialiste marché chez BORD BIA Laboratoires Merck : Merck souhaite communiquer sur une cible de 18/24 ans pour leur faire savoir qu’ils peuvent perdre leur capital fertilité s’ils ne font pas attention. Création d'une campagne digitale autour d’un film qui véhicule ce message “Quelles sont tes chances de ne pas avoir de bébé dans 10 ans ?”. Tu te drogues, tu fumes, tu manges n’importe quoi ? Super, tu es bien parti pour ne pas avoir de bébé dans 10 ans. 2,5 millions de jeunes touchés par la campagne MERCK (36% des jeunes en France). 2500 abonnés à la page INSTAGRAM. +20% de plus que tous les objectifs initiaux inscrits en début de campagne. Un compte Instagram, ludique mais pédagogique, a ainsi engagé plus de 30000 personnes sur la période. La vidéo a pu être visionnée plus de 1,6 millions de fois en 2 mois. “Influactive a su bousculer les codes internes au groupe et nous a convaincus, notamment avec un pré-test users, d’aller dans cette direction. Le succès de l’opération est allé au-delà de nos objectifs” L’Équipe communication MERCK FERTILITE Mermoz Academy : L’école de pilotes de ligne Mermoz Academy souhaite communiquer sur une cible de 18 à 24 ans, ainsi que des personnes en reconversion d’ingénieurs ayant entre 24 et 34 ans. Mise en place d'un dispositif digital complet : Une campagne Instagram ainsi que de nombreux réels ont été lancés pour l’occasion afin de faire connaître Mermoz Academy aux jeunes qui souhaitent devenir pilotes de ligne. Une campagne SEA a été mise en place afin d’arriver en très bonne position sur Google. Plusieurs landing pages ont été créées en renfort des campagnes SEA. Plusieurs centaines de contacts ont été générés sur 4 mois, en ligne avec les objectifs initialement prévus. “Influactive a accepté un deal rare dans le digital : travailler au success-fee si les objectifs quantitatifs étaient atteints”. Gérard B. Responsable Marketing/Commercial MERMOZ ACADEMY Obiz : Obiz, leader du marketing relationnel, souhaitait donc mettre en avant son expertise sur son site web pour notamment préparer son entrée en bourse avec succès. Conception d'un socle de marque en travaillant sur les fondamentaux de la marque tels que les visuels, les principales expressions et les éléments saillants. Création de contenu à thème en accord avec la ligne directrice choisie. Etude et analyse des beoins personas pour restructurer la gamme. L’entrée en bourse a été menée avec succès ! L'offre d'OBIZ est finalement mieux comprise. Le site devrait évidemment vivre après l'IPO et donc devenir ensuite un site vitrine et catalogue des solutions + marque employeur. “ Influactive nous a aidés à faire évoluer notre expression de marque bien avant même de penser à refaire le site web. Nous avons travaillé avec leur méthodologie pour imaginer tous les insights de nos clients de demain ”. Brice CHAMBARD CEO, OBIZ Ordre des Experts-Comptables : revaloriser le métier dans les cabinets d'expertise-comptable en montrant l'étendue des postes disponibles en cabinet. Conception et création de la campagne 360° "Super Job, Super Boîte" Film, réseaux sociaux, création de contenu Plus de 700.000 jeunes ont vu le film à la fin de la campagne. "Merci, Influactive, pour cette campagne de communication de l'Ordre Régional des Experts-Comptables de la région Rhône-Alpes Auvergne." Patrick VELAY, Trésorier de l'ORDRE DES EXPERTS-COMPTABLES Dans le détail : ************** Notre pôle digita l intègre t ous les métiers de développement web , internet, intranet, extranet, ecommerce, leads gen, inbound marketing, growth hacking. Il est également composé de spécialistes du référencement naturel et payant . Enfin, nous sommes dotés de notre propre studio de création et d'UX en interne. Nous travaillons sur un nombre limité de plateformes CMS. WORDPRESS DRUPAL et TYPO3 dont nous avons été sponsors dès 2005. En e-commerce , nous travaillons sur PRESTASHOP, SHOPIFY et MAGENTO. Notre pôle relations presse et publique travaille tous les médias formels et conversationnels pour donner de la résonance à vos messages. Notre ADN technologique nous donne une longueur d'avance en nous permettant de développer une méthodologie fondée sur la data, même en matière de relation médias (DATA DRIVEN PR) Nous avons une équipe communication de crise organisée en 24/24, 7/7 pour répondre aux crises les plus graves hors jours ouvrés et heures ouvrés. Notre dernier pôle médias sociaux et social selling est dirigé par une influenceuse reconnue, ( https://www.lotus-bouche-cousue.fr ) qui nous apporte tout son retour d'expérience en agence et fait profiter à nos clients de toutes les innovations dans le métier. Elle entretient également des relations régulières avec des influenceurs et leurs agents dans de nombreux domaines et réalise des évènements pour ces influenceurs. A chaque fois, autour d'un évènement sympathique, nous développons ou renforçons une relation forte avec une marque. Une agence engagée ********************** Enfin, notre agence est active socialement puisqu'elle est reconnue Partenaire de la Défense Nationale (par Décret du 22/11/2018, et par arrêté du 15/11/2018). Cet engagement nous permet d'affirmer que la relation de confiance ne se situe pas uniquement entre vos marques et vos clients mais également dans nos relations, entre nous, au quotidien.
Looking for work in Crisis Communication
Located in Dardilly, France (+1)
From €3,000 for Crisis Communication
Worked in Hospitals & Healthcare (+18)
Speaks French, English
11-50 members
Groupe Intelligible - groupe de communication corporate et d'influence
5
(11 reviews)
Le Groupe Intelligible Le Groupe Intelligible, spécialisé en communication corporate et d’influence accompagne les prises de parole de ses clients auprès des différentes cibles de leurs écosystèmes. Notre raison d’être : accompagner les organisations dans la valorisation de leurs transitions Notre ambition : rendre nos clients plus influents au sein des leurs écosystèmes Le Groupe Intelligible accompagne les prises de parole de ses clients auprès des différentes cibles de leurs écosystèmes Notre méthodologie : comprendre des enjeux complexes, définir des objectifs précis, concevoir des plans d’actions transversaux Notre mode d’action : allier expertises fortes et transversalité au sein d’un même groupe 🌍 Les clients du Groupe Intelligible sont nombreux à être également présents à l’international. En phase avec les enjeux d’export, le groupe accompagne les entreprises dans leur visibilité partout dans le monde. 📍 Le Groupe Intelligible, ainsi que ses filiales sont présents: Auvergne-Rhône-Alpes/PACA - Lyon Occitanie/Nouvelle-Aquitaine - Toulouse Bourgogne-Franche-Comté/Grand-Est - Dijon Ile-de-France/Hauts-de-France - Paris Pays de la Loire/Bretagne - Nantes 🗞️ Agence Giesbert & Mandin 🏛️ L’agence conçoit et met en œuvre des stratégies de relations médias locale, régionale nationale et internationale et d’affaires publiques territoriales, au service d’une stratégie globale d’inﬂuence, utile au développement de la notoriété, de l’image mais aussi au développement “business” de ses clients. #relationsmedia #cartographie #evenementspresse #relationselus 📱 Agence le Trèfle à 5 Feuilles 💬 Spécialisée en stratégie digitale, social media management, publicité en ligne, formation et inﬂuence & activation, l’agence collabore étroitement avec les autres pôles du Groupe nous concevons et mettons en œuvre des stratégies de communication d’inﬂuence digitale vous permettant de vous rendre visibles auprès de l’ensemble de vos publics cibles. #formation #socialad #SEO #programmeambassadeur #productiondecontenu #visibilité #paysagemediatique 📢 À Caractère public 🏛️ Nos équipes accompagnent les collectivités territoriales et les établissements publics dans la conception et la mise en oeuvre de leur stratégie de communication. Souvent sollicitée sur des sujets complexes où la compréhension d’enjeux particuliers est à prendre en considération, À Caractère public se positionne en interlocuteur de proximité pour les élus et leurs collaborateurs. #communicationpublique #citoyens #collectivité #productiondecontenu#focusgroup 🧩 Notre méthodologie de travail est fondée sur la mobilisation de les différents pôles des filiales en mode projet. Cette transversalité garantit l’élaboration d’un dispositif de communication sur-mesure assurant un impact maximum auprès de l’ensemble de vos publics cibles.
Looking for work in Crisis Communication
Located in Lyon, France (+4)
From €1,000 for Crisis Communication
Worked in Government & Administration (+21)
Speaks English, French
11-50 members
TVT.media GmbH
4.8
(5 reviews)
Your story, our film - we create media reach
Highly recommended
Top awarded
Innovative storytelling and an excellent global media network - that's TVT MEDIA. With our passion for telling stories and conveying content, we can provide you with targeted support for your communication. With our films, we arouse emotions that suit your company. When it comes to product and brand communication, we are happy to act as a strategic consultant to ensure that your vision gets the attention/reach it deserves. Since our foundation in 1991, we have been creating moving images of outstanding quality as an independent production company. Our drive: Making content vibrant, exciting and grounded - from concept to final product. Our promise: to provide our partners with flexible and reliable top-quality products from a single source - inspired by a fabulous team of experts.
Looking for work in Crisis Communication
Located in Cologne, Germany
From €1,000 for Crisis Communication
Worked in Luxury Goods & Jewelry (+5)
Speaks English, German
11-50 members
AJ Marketing
5
(37 reviews)
Creative Marketing Agency With a Twist🚀
Top awarded
Creating custom marketing plans that truly fit brands. Teaming up with K-stars to share stories and drive success. Solutions in Korea, Japan, Singapore, South East Asia. Say Hi: info@ajmarketing.io
Looking for work in Crisis Communication
Located in Seoul, South Korea (+9)
From €5,000 for Crisis Communication
Worked in Banking & Financials (+9)
Speaks English, Chinese(+6)
11-50 members
EPOS Marketing
5
(3 reviews)
Niemand lässt sich gerne etwas verkaufen – aber jeder hört gern eine gute Geschichte.
Wir helfen Unternehmen durch Brand Marketing dabei, mit einem zielgenauen Auftreten und passenden Botschaften ihre Zielgruppen besser zu erreichen und mehr Resonanz zu erzielen. Brand Marketing bedeutet für uns: eine überzeugende Markenvision mit greifbaren Ideen zum Leben erwecken und diese strategisch und ergebnisorientiert zu verfolgen. Dabei setzen wir auf einen holistischen Ansatz: Strategie | PR | Digital | Social | Kommunikation | Transformation Was wir für andere Brands erreicht haben: - Für einen Smart Home-Anbieter haben wir die Promotion-Artikel für das Weihnachtsgeschäft bereits im Herbst ausverkauft - Für ein Automatisierungsunternehmen haben wir innerhalb von 7 Tagen eine organische Medienreichweite von 15 Mrd. Views erzielt - Für ein internationales Professional Services-Unternehmen haben wir mit unsrem Team den deutschen Markt innerhalb von zwei Jahren zum erfolgreichsten digitalen Vertrieb weltweit ausgebaut - Innerhalb von sechs Monaten haben wir einen komplett neuen Social & Influencer-Kanal für den Launch des EVs of the Year aufgebaut - Mit dem deutschen Team eines internationalen Technologieunternehmens haben wir den ersten Preis für die "weltweit erfolgreichste Kampagne" gewonnen Natürlich muss nicht alles immer "höher, schneller, weiter" sein. Die meisten Erfolge, die wir mit unseren Partnern erzielen, sind bodenständig und iterativ. Sie basieren auf Fachwissen über Marketing, Medien, Menschen und Entscheider, das wir in gemeinsam mehr als 35 Jahren in Unternehmen und internationalen Agenturen erworben haben.
1 work in Crisis Communication
Unknown location
From €2,000 for Crisis Communication
Worked in Industrial Goods & Services (+5)
Speaks English, German
11-50 members
BACKSTAGE COMMUNICATION
4.8
(4 reviews)
TOP-TIER PUBLIC RELATIONS SERVICES IN THE BENELUX MARKET.
Top awarded
Over the last 25 years Backstage Communication has specialized in increasing market awareness and managing reputations for companies that are active in 6 different sectors Your brand, product, and company are unique! You, therefore, need a tailormade media and PR approach. Together with you, we will define the right strategy, your key messages, and appropriate PR actions. After implementation, we will monitor the results, tweak the design where necessary, and seek out opportunities to make you stand out. Our consultants are in daily contact with the media and press. We know what journalists are looking for and love to bring your expertise or product to them. Depending on the defined strategy, we use press conferences, press releases, sampling or exchange deals, or pitch for targeted interviews to make you stand out in the crowd and boost market awareness within your target B2B or B2C audience. We also see it as our duty to prepare you for stormy times. The right crisis communication plan and media training help ensure that you respond appropriately in times of crisis, getting out the right messages. Our experts proactively monitor media and potential issues, allowing them to advise and assist you when necessary. Viewing ourselves as a member of your team, we want to provide the highest possible added value. Strategic Communications Public & Media Relations Content Creation Free Publicity Media Buying Crisis Management & CEO Positioning Financial Market Communication Corporate Communication Product Communication Media Partnerships & Planning Branding & Design
2 works in Crisis Communication
Located in Chaumont-Gistoux, Belgium (+1)
From €5,000 for Crisis Communication
Worked in Banking & Financials (+6)
Speaks English, Dutch(+3)
11-50 members
Wächter Worldwide Partners GmbH
4.9
(9 reviews)
We create value.
Recommended
Top awarded
Als Full-Thinking-Agentur begleiten wir Marken in einer immer komplexeren Welt. Strategisch wachsam und wirksam kreativ. Damit Sie nachhaltig relevant sind - und bleiben. Wir inszenieren Markenerlebnisse auf allen Kanälen mit fundierter Strategie und kreativer Ideenfindung. Mit rund 60 Mitarbeitenden in München und Berlin und über 4000 im Worldwide Partners Netzwerk entwickeln unsere Generalist:innen und Spezialist:innen aus Strategie, Beratung, Kreation, Digital, PR und Media zusammen mit einem exzellenten Expertennetzwerk überzeugende Lösungen, die messbar zur Zielerreichung und zum Geschäftserfolg unserer Kunden betragen. We create value since 1948. B2B & B2C Als Brandingagentur machen wir aus B2B und B2C-Unternehmen erfolgreiche Marken: Wir geben ihnen ein unverwechselbares Gesicht. Als Kommunikationsagentur unterstützen wir Sie darin, Ihre Vertriebsziele zu erreichen: Wir geben Ihnen an allen Touchpoints eine Stimme. Als Beratungsagentur suchen wir gemeinsam nach Innovationen, um Ihr Geschäft voran zu bringen - mit Inspirationen und Ideen. Branding & Change Die Consultants in unserer kreativen Beratung für Marken entwickeln Markenstrategien, führen die dazu notwendigen Recherchen und Analysen durch, schärfen Positionierungen und Employer Branding, entwickeln neue Geschäftsmodelle und unterstützen beim Wandel, sei es bei der digitalen Transformation, Organisationsentwicklung oder dem Wertewandel hin zu mehr Kundenorientierung oder Nachhaltigkeit. Creation & Campaign Diese Unit ist unsere Schmiede für kreative Lösungen. Wir schaffen Kommunikation, die begeistert und wirkt. Wir denken strategisch, kreativ und „omni-channel“. Wir liefern integrierte, nationale und internationale Kommunikationskonzepte und setzen diese in allen Kanälen um. Digital Wir übernehmen die vollständige Umsetzung von digitalen Lösungen und Plattformen - von der Strategie über die Gestaltung bis zur Programmierung - und begleiten unsere Kunden Schritt für Schritt bei der digitalen Transformation. Auf Basis von datenbasierten Erkenntnissen über Zielgruppen und Nutzerverhalten kreieren wir die optimale User Experience. PR & Events Wir schaffen Reputation durch PR und erobern Herzen bei Events. Wir liefern Content für alle Kanäle, klassische PR ebenso wie für Social Media, Reputations-PR ebenso wie Krisenmanagement. Die Event-Spezialist:innen kreieren Lifeexperience, virtuelle und hybride Events. Media media + more ist ein individueller Global Player im media Geschäft. Sie verbinden die Beratungsqualität und Leistung einer unabhängigen Inhaberagentur mit der umfassenden Planungs- und Einkaufskompetenz einer Networkagentur. Mit Erfahrung und Kreativität planen und realisieren wir erfolgreiche lokale, regionale und internationale B2C- und B2B-Kampagnen; Klassik ebenso wie Digital, Kampagnen für den Mittelstand ebenso wie für Großkunden. Healthcare & Pharma Wir kombinieren unsere Erfahrungen in klassischer Markenführung, digitalen Medien, PR und Event mit spezieller Healthcare- und Pharmaerfahrung. Unterstützt von unserem medizinischem Beraterkreis bieten wir effektive, effiziente und kreative Lösungen für die gesamte Bandbreite der Indikationen, Therapien und Gesundheitsthemen. Worldwide Partners Wächter ist Shareholder und Boardmember des weltweit größten Netzwerks eigentümergeführter Agenturen. Durch länderspezifisches Know-how und Insights können wir Ideen und Konzepte schnell, unkompliziert und global testen, adaptieren und umsetzen. Worldwide Partners hat mehr als 90 Partneragenturen auf dem ganzen Globus. www.worldwidepartners.com Kontakt: Wächter Worldwide Partners GmbH Tel.: 0049-89-747242-0 E-Mail: hello@waechter.team Lindwurmstr. 88 80337 München www.waechter.team
Looking for work in Crisis Communication
Located in Munich, Germany
From €1,000 for Crisis Communication
Worked in Industrial Goods & Services (+15)
Speaks German, English
51-200 members
Studio Nineteen
5
(4 reviews)
✨ Stratégie Digitale • Créativité • Food ✨ 🚀 Épicuriens du digital, sculpteurs de succès !
Entrez dans l'univers de Studio Nineteen, l’allié de vos défis et objectifs en matière de stratégie marketing. Chez nous, l’analyse de votre environnement d’entreprise sert de socle à des solutions sur-mesure, conçues pour répondre à vos besoins et vos objectifs. Notre équipe créative se distingue par sa capacité à consolider des des images de marque distinctives et durables, à élaborer des supports de communication percutants, à manier et dans l'art subtil du graphisme et de l'illustration au travers des tendances. Du site internet moderne à une présence rayonnante sur Google et vos réseaux sociaux, Studio Nineteen est là pour booster la visibilité et/ou notoriété de votre entreprise avec des stratégies personnalisées et innovantes. Nous sommes bien plus qu'une agence de marketing, nous sommes les architectes de votre succès, dédiés à matérialiser vos ambitions dans le monde digital. 🦺 Agence officielle de la Banque Alimentaire du Rhône.
Looking for work in Crisis Communication
Located in Lyon, France
From €500 for Crisis Communication
Worked in Restaurants (+14)
Speaks English, French
1-10 members
Mindset Consulting
5
(6 reviews)
Mindset Consulting is a multi-award winning international PR agency for startups & VC funds
Highly recommended
Top awarded
Mindset Consulting is a multi-award winning, international PR agency for startups & VC funds. The firm was named the PR Agency of the Year by the 2024 Global Agency Awards, as well as the gold winner of the Agency of the Year nomination by the 2023 Golden Bridge Awards by Globee Awards. The team was also shortlisted for the 2024 Ragan's PR Daily Awards as Agency of the Year, the 2023 European Agency Awards as PR Agency of the Year, for the 2023 PR Daily’s Media Relations Awards in the Media Relations category. Working globally from our base in Spain, we have implemented over 600 successful projects in the United States, Europe, Latin America and Middle East since 2020. We provide our clients with a full range of strategic communications services from strategy development, media relations and executive positioning, to pitch consultation, investment PR and crisis management. Our clients have been highlighted by the Forbes 30 Under 30 list, Inc.'s Founder-Friendly Investor, the EY Entrepreneur of the Year, and more. In addition to this, they are frequently featured in Business Insider, Entrepreneur, Forbes, TechCrunch, The Guardian, The Wall Street Journal, and others. Mindset Consulting was founded by Dina Mostovaya, an award-winning global cultural & business strategist with over 15 years of experience. She was named the Best Woman in PR by the Davos Communications Awards 2022, and the grand prize winner and PR Star Under 40 by the 2023 Bulldog PR Awards. She’s a member of the GWPR Association; a Judge for The International Business Awards 2022–2024 by Stevie Awards. Regular speaker at international conferences like 4YFN and Tech Spirit Barcelona, startup mentor, angel investor, and published author.
Looking for work in Crisis Communication
Located in Barcelona, Spain
From €3,000 for Crisis Communication
Works in multiple industries
Speaks English
11-50 members
Top Web Design US
5
(9 reviews)
Full-service Web Design Agency In PA.
Highly recommended
Top Web Design US is a Full-Service Web Design Agency in Pennsylvania. We Offer web design services, web development, logo design, SEO, branding & more.
Looking for work in Crisis Communication
Located in Ross Township, United States
From €1,000 for Crisis Communication
Works in multiple industries
Speaks English
51-200 members
Bengelmedia
4.6
(17 reviews)
Wij zijn jouw marketing & mediateam en samen zetten we de volgende stap. Van strategie tot inkoop!
Bengelmedia: een fullservice-marketingbureau uit Amsterdam Jij bent op zoek naar één aanspreekpunt voor al jouw marketing. Een bureau dat het denkwerk vooraf doet maar ook zorgt voor de uitvoer van alle activiteiten, of het nou online of offline is. Een bureau dat zorgt voor samenhang tussen alle campagnes. En een bureau dat jou, jouw organisatie en jouw klanten snapt en net zo graag succes wil behalen als jij. Onze klanten zijn zowel B2B als B2C georiënteerd. Dat doen we door de volgende diensten aan te bieden: Strategie Marketing Creatie Media inkoop Online marketing Websites Employer branding Bekijk deze video met ons werk: https://vimeo.com/769045520 Via ons pr-bureau PRESSURE verzorgen wij fullservice-pr. Wij geloven dat als pr en marketing samenwerken, de beste resultaten behaald worden. _________________________________________________________________ We are Bengelmedia: a full service marketing agency in Amsterdam, the Netherlands You are looking for one point of contact for all marketing. An agency that does the thinking but also takes care for the execution of all activities, online and offline. An agency that takes care for cohesion between all campaigns. And an agency that understands you, your organization and your clients and wants to achieve succes just as much as you. Strategy Marketing Design Media Online marketing Websites Employer branding We also offer full service pr via our pr agency PRESSURE. We believe that a synergy between pr and marketing leads to the best results.
Looking for work in Crisis Communication
Located in Schiphol-Rijk, Netherlands
From €1,000 for Crisis Communication
Worked in Banking & Financials (+16)
Speaks Dutch, English
11-50 members

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How to select the right crisis management firm ?

A crisis can happen at any time and to any organization. Having a plan in place to deal with a crisis is essential to protect your company's reputation and bottom line. But knowing how to plan for and manage a crisis is not always easy, which is where crisis management firms come in. Crisis management firms specialize in helping companies plan for and manage crises. These firms typically have a team of experienced professionals who are well-versed in crisis communications, media relations, and other critical areas. They can help you develop a plan to deal with a crisis, and then provide support and guidance during and after the event. If you are looking for a crisis management firm to help you with your crisis communications needs, there are a few things to keep in mind. First, you want to make sure that the firm you choose has experience dealing with the type of crisis you are facing. Second, you want to be sure that the firm has a good reputation and is respected by the media and other stakeholders. Finally, you want to be sure that the firm is affordable and will provide value for the money. The best way to find a reputable and experienced crisis management firm is to ask for recommendations from other business owners or executives who have been through a crisis. You can also search online for firms that specialize in crisis management. Once you have a few firms in mind, be sure to check out their websites and read their client testimonials to get a sense of their work.

What does crisis management mean ?

Crisis management is the process by which an organization deals with a major disruptive event that threatens to damage the organization or its reputation. The goal of crisis management is to minimize the negative impact of the event on the organization.

Crisis management planning should start long before a crisis occurs. The first step is to identify the potential crises that could occur. This can be done through a risk assessment. Once the risks have been identified, the organization can develop plans for how to deal with each type of crisis.

The organization should also appoint a crisis management team. This team should be responsible for developing and implementing the crisis management plan. The team should also be responsible for monitoring the situation and making decisions about how to respond to the crisis.

When a crisis occurs, the first step is to assess the situation and determine the severity of the event. The organization should then activate its crisis management plan. The plan should include steps for communicating with stakeholders, managing the media, and restoring operations.

The organization should also review its crisis management plan regularly to ensure that it is up to date and relevant.

In a crisis, the role of an organization's leaders is to recognize and respond to threats that could threaten the company's success. Modern organizations strive to anticipate and mitigate crises before they occur, but if one does happen, they must be prepared to quickly and drastically alter course. There are several types of crises that can arise, including natural disasters, employee protests, and workplace violence. There are also a variety of other types of crises.

Incident vs crisis vs disaster: what's the difference

An incident is a single event that has the potential to cause harm or damage.

A crisis is a situation that poses a threat to an organization or individual and requires immediate action.

A disaster is a catastrophic event that causes widespread damage or loss of life.

What is a crisis management firm ?

A crisis management firm is a company that helps organizations and individuals manage crises. A crisis can be defined as a situation that poses a threat to an organization or individual and requires immediate action. Crises can come in many forms, such as natural disasters, financial crises, PR disasters, and more. Crisis management firms help organizations and individuals plan for and respond to crises. They also help organizations and individuals recover from crises.

Crisis management firms typically have a team of experts who are experienced in dealing with crises. This team can help organizations and individuals develop crisis plans, implement crisis response strategies, and provide support during and after a crisis. Crisis management firms also have a network of contacts that they can call on for help during a crisis. These contacts can provide resources, information, and support.

Crisis management firms typically charge a fee for their services. This fee can be hourly, project-based, or retainer-based. Crisis management services can be provided on an as-needed basis or as part of a long-term contract.

7 things that crisis management consultants do:

Crisis management firms can provide ongoing support and advice during and after a crisis.
Help you coordinate with other agencies or organizations during a crisis
Assist with recovery efforts after a crisis
Train you and your staff on how to handle a crisis
Crisis management firms can help you plan for and respond to potential crises
Conduct a risk assessment of your organization
Help you plan for and respond to potential crises

5 Questions to ask to crisis management firms:

What are the key elements of a successful crisis management plan?
What are the firm's policies on conflicts of interest?
How long has the firm been in business?
What is the website of the firm?
How will you keep me updated on the progress of the crisis management?

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Frequently Asked Questions.

Employees play a crucial role in crisis communication, often serving as the frontline representatives and unofficial spokespersons for their organizations during challenging times. Their actions and communications can significantly impact the company's reputation and its ability to manage a crisis effectively. Here's how organizations can prepare their staff for potential crises and leverage their role in crisis communication:

1. Training and Education

Conduct regular crisis communication workshops
Provide scenario-based training sessions
Educate employees on the company's crisis communication plan
Offer media training for designated spokespersons

2. Clear Communication Channels

Establish a clear chain of communication
Implement an internal alert system
Create a dedicated crisis communication platform or intranet
Set up an emergency hotline for employees

3. Define Roles and Responsibilities

Clearly outline each employee's role during a crisis
Designate and train crisis response team members
Identify subject matter experts for specific crisis scenarios
Assign social media monitoring and response duties

4. Develop Message Guidelines

Create pre-approved message templates for common crisis scenarios
Provide guidelines on what information can be shared externally
Establish a process for message approval during a crisis
Train employees on the importance of consistent messaging

5. Foster a Culture of Transparency

Encourage open communication within the organization
Regularly update employees on potential risks and mitigation strategies
Create a safe environment for reporting potential issues
Recognize and reward employees who contribute to crisis prevention

6. Conduct Regular Drills and Simulations

Organize crisis simulation exercises
Test the effectiveness of communication channels
Evaluate employee response and adjust training accordingly
Involve employees in post-simulation debriefings

7. Empower Employees as Brand Ambassadors

Provide guidelines for responsible social media use during crises
Encourage employees to share approved company messages
Train staff on how to address stakeholder concerns professionally
Leverage employee networks to disseminate accurate information

By implementing these strategies, organizations can effectively prepare their employees for potential crises and harness their collective power in crisis communication. According to a study by Deloitte, organizations with well-prepared employees are 2.8 times more likely to respond effectively to a crisis, highlighting the importance of staff readiness in crisis management.

Employee Role	Impact on Crisis Communication
Frontline Staff	Direct interaction with customers, immediate response
Management	Decision-making, strategy development
PR/Communications Team	Message crafting, media relations
Subject Matter Experts	Providing technical insights and solutions
HR Department	Internal communication, employee well-being

In conclusion, employees are invaluable assets in crisis communication. By properly preparing and empowering staff, organizations can create a robust human firewall that not only mitigates potential crises but also turns challenges into opportunities for demonstrating organizational resilience and values.

The role of crisis communication has undergone a significant transformation in the digital age, presenting both opportunities and challenges for businesses. As an expert in crisis communication, I can attest that the landscape has shifted dramatically, requiring organizations to adapt their strategies to remain effective. Here's an overview of the evolution and the new challenges businesses face:

Evolution of Crisis Communication in the Digital Age:

Speed of Information Spread: In the digital era, news travels at unprecedented speeds. What once took hours or days to become public knowledge now spreads globally within minutes through social media and digital platforms.
Multichannel Communication: Businesses now need to manage crisis communication across various digital channels simultaneously, including social media, websites, apps, and online news outlets.
Real-time Engagement: The expectation for immediate responses has grown, with stakeholders demanding real-time updates and engagement during crises.
User-generated Content: Consumers and employees can now easily share their perspectives, potentially amplifying or altering the narrative of a crisis.
Data-driven Approaches: Advanced analytics and social listening tools have become integral in monitoring sentiment and guiding crisis response strategies.

New Challenges for Businesses:

Challenge	Description	Impact
24/7 Vigilance	Constant monitoring of digital channels is required	Increased resource allocation and potential for burnout
Misinformation Management	Combating fake news and rumors that can spread rapidly online	Reputation damage if not addressed promptly and effectively
Global Reach	Local issues can quickly escalate to international concerns	Need for culturally sensitive and globally coordinated responses
Digital Footprint	Online records of crisis responses are permanent and searchable	Long-term impact on brand image and stakeholder trust
Cybersecurity Threats	Increased vulnerability to data breaches and cyber attacks	Necessity for integrating IT security with crisis communication planning

To address these challenges, businesses are increasingly turning to specialized Crisis Communication Agencies. These firms bring expertise in digital strategies, real-time response management, and data-driven decision-making. According to a recent study by the Public Relations Society of America (PRSA), 78% of businesses reported that their crisis communication plans have been significantly updated in the past two years to address digital-age challenges.

Moreover, the role of Crisis Communication Firms has expanded beyond reactive measures. They now play a crucial part in proactive reputation management, helping businesses build resilience and prepare for potential crises in the digital landscape. This shift is reflected in the 35% increase in demand for crisis simulation exercises that include social media scenarios, as reported by the International Association of Business Communicators (IABC) in their 2024 Industry Trends Report.

In conclusion, while the digital age has complicated the field of crisis communication, it has also provided new tools and platforms for effective message dissemination. Businesses that partner with experienced Crisis Communication Agencies and adapt to the evolving digital landscape will be better positioned to navigate crises successfully and protect their reputations in this fast-paced, interconnected world.

Cultural differences significantly impact crisis communication strategies for multinational companies, requiring a nuanced and adaptable approach. Here's how culture influences crisis communication and what global companies need to consider:

1. Communication Style and Tone

Direct vs. Indirect: Western cultures often prefer direct communication, while many Asian cultures value indirect, context-rich messages.
Formal vs. Informal: Some cultures expect a more formal tone in crisis communications, while others respond better to a conversational approach.

2. Power Distance and Hierarchy

In high power distance cultures (e.g., China, Saudi Arabia), communications from top leadership may carry more weight.
Low power distance cultures (e.g., Scandinavian countries) may expect more collaborative and inclusive crisis responses.

3. Uncertainty Avoidance

Cultures with high uncertainty avoidance (e.g., Japan, Greece) may require more detailed information and concrete action plans during a crisis.
Low uncertainty avoidance cultures (e.g., UK, Singapore) might be more comfortable with ambiguity and flexible responses.

4. Collectivism vs. Individualism

Collectivist societies (e.g., many Asian and African countries) may respond better to messages emphasizing community impact and collective responsibility.
Individualistic cultures (e.g., USA, Australia) might prefer communications focusing on personal impact and individual rights.

5. Local regulations and expectations

Different countries have varying legal requirements and cultural expectations for crisis disclosure and management. For example:

In the EU, the General Data Protection Regulation (GDPR) mandates strict data breach notification protocols.
In Japan, public apologies from top executives are often expected during major crises.

6. Language and Translation

Accurate translation is crucial, but it's not just about words. Consider:

Idiomatic expressions that may not translate well across cultures
Visual elements that may have different connotations in various cultures
The need for localization rather than mere translation

7. Media Landscape and Channel Preferences

Different cultures have varying preferences for information sources and communication channels:

In China, WeChat might be a crucial platform for crisis communications.
In the Middle East, WhatsApp is often a preferred channel for quick updates.
Western countries might rely more on traditional media and Twitter for crisis updates.

8. Time Orientation

Short-term oriented cultures may expect immediate responses and quick resolutions.
Long-term oriented cultures might be more patient with thorough investigations and sustainable solutions.

To navigate these cultural differences effectively, multinational companies should consider the following strategies:

Cultural Intelligence Training: Provide crisis communication teams with cultural intelligence training to enhance their global awareness.
Local Expertise: Engage local communication experts or partner with regional crisis communication firms to ensure culturally appropriate responses.
Adaptable Communication Templates: Develop flexible crisis communication templates that can be quickly adapted to different cultural contexts.
Global-Local Balance: Create a framework that allows for a consistent global message while enabling local customization.
Continuous Monitoring: Implement real-time monitoring of local sentiments and media reactions to adjust strategies as needed.
Diverse Crisis Management Team: Build a culturally diverse crisis management team to provide varied perspectives and insights.

By recognizing and adapting to cultural differences, multinational companies can significantly enhance the effectiveness of their crisis communication strategies, ultimately protecting their reputation and stakeholder relationships across diverse global markets.