How to select the right shopper marketing agency ?
Shopper marketing is a hot topic in the retail industry. Many retailers are looking for ways to better understand and connect with their shoppers. And shopper marketing agencies are popping up all over the place to help them do just that. But what exactly is shopper marketing? And how can you tell if a shopper marketing agency is right for your business? In this article, we'll answer those questions and more. We'll give you a crash course in shopper marketing and introduce you to some of the top shopper marketing agencies out there. By the end, you'll know whether shopper marketing is right for your business and, if it is, how to find the best shopper marketing agency to partner with.
What does shopper marketing mean ?
Shopper marketing is a type of marketing that is focused on influencing the behavior of shoppers during the purchasing process.It is a form of marketing that is designed to increase the likelihood that shoppers will purchase a product or service.Shopper marketing is often used in retail environments, but can also be used in other types of businesses, such as restaurants or hotels.
Shopper marketing is based on the premise that shoppers are influenced by many factors when they are making a purchase decision.These factors can include the environment in which they are shopping, the products that are available, the price of the products, and the behavior of the sales staff.Shopper marketing seeks to influence these factors in order to increase the likelihood that shoppers will make a purchase.
One common type of shopper marketing is known as point-of-purchase marketing.This type of shopper marketing uses techniques such as product placement and special offers to influence shoppers when they are making a purchase decision.Point-of-purchase marketing is often used in retail environments, but can also be used in other types of businesses, such as restaurants or hotels.
Another type of shopper marketing is known as loyalty marketing.Loyalty marketing programs seek to influence shoppers by offering incentives to purchase products or services from a particular company.Loyalty programs can be used to encourage shoppers to return to a store or to purchase more expensive items.
Shopper marketing can be a powerful tool for businesses of all sizes.By understanding how shoppers make purchase decisions, businesses can use shopper marketing techniques to increase sales and improve profitability.
In retail, shopper marketing is one of the earliest forms of marketing. Its purpose is to improve business performance by focusing on the shopper, who is not always the same as the consumer. Instead, the shopper is a person who makes a purchase, and the needs of this person are often different from those of a consumer. So how can a retailer market to this particular segment of the population?
Trade marketing vs shopper marketing: which one to choose
There are a number of key differences between trade marketing and shopper marketing.
Trade marketing is typically focused on driving sales and growth within specific channels, such as retailers or distributors. The goal of trade marketing is to increase visibility of products and brands, and to ultimately increase sales. Trade marketing activities can include developing point-of-purchase materials, conducting in-store promotions, and providing trade incentives.
Shopper marketing, on the other hand, is focused on understanding and influencing consumer behavior at the point of purchase. The goal of shopper marketing is to increase sales by driving purchase decisions at the moment of truth. Shopper marketing activities can include developing in-store displays, conducting in-store events, and creating targeted coupons and promotions.
While there is some overlap between the two disciplines, trade marketing and shopper marketing serve different purposes and require different approaches. Trade marketing is typically more focused on the channel, while shopper marketing is more focused on the consumer.
What is a shopper marketing agency ?
A shopper marketing agency is a company that helps brands to market their products and services to shoppers. This can be done through various means, such as retail marketing, online marketing, and mobile marketing. Shopper marketing agencies typically have a team of experts who are well-versed in different marketing channels and can help brands to create an effective shopper marketing strategy.
One of the key advantages of working with a shopper marketing agency is that they can provide insights into the shopping behaviour of consumers. This is important because it can help brands to understand what motivates shoppers to make a purchase, and how they can better target them with marketing messages. Additionally, shopper marketing agencies can also help brands to track the performance of their marketing campaigns, and make necessary adjustments to improve results.
7 things that shopper marketing companies do:
- Help you create attractive and compelling marketing materials
- Develop marketing strategies that resonates with your target audience
- Develop and execute shopper marketing programs
- Drive sales
- Increase sales
- Improve customer satisfaction
- Develop and manage mobile shopper marketing programs
5 Questions to ask to shopper marketing agencies:
- What is the agency's policy on confidentiality?
- What is the agency's philosophy?
- What is the agency's creative process?
- What are the agency's core competencies?
- What do you think are the biggest challenges in shopper marketing?
