Bright8

You want to be memorable, resonate with your target group, stand out and be cohesive; a brand strategy makes sure of all that. Lucky for you, we know just how to create one. Let us show you how. Why do you need a brand strategy? To resonate with your target group and stand out from the rest, you need a cohesive brand strategy. This forms the foundation of all your communications, including digital campaigns, employer branding and thought leadership. We help you clarify your message and communicate it most effectively, so that you build a strong, memorable brand that resonates with your audience and gets them to take action. How will we work together? We work closely with you throughout the strategy development process, guiding you through each step. We’ll get to know your company by doing in-person or desk research, gathering information about your product or services and what makes your offering unique. We’ll also assess your objectives, target group and competitor landscape. Bright8 Marketing Brand Strategy What are the steps? Through a rich brand discovery exercise, we’ll evaluate everything from your brand’s offering to the competitive landscape, your target audience behaviour, as well as your company culture. We’ll explore where you stand in the market, how you arrived there, what is keeping you there and how to reposition your brand to move forward. As each organisation we serve is unique, we tailor the following approach to you… - The overview: Assessing your brand’s market position - The vision: Defining your future brand position - The market : Analysing your target audience and their pain points - The messaging: Evaluating your communication approach and tactics - The promise: Conceptualising your unique selling proposition and user benefits - The narrative: Crafting your brand position statement and brand story

We work on PR and marketing that builds your brand by telling your story to the right people, getting your message across in the right media and creating opportunity rather than just seizing it. With us, Public Relations is always integrated into the entire communication plan. We believe in creating a synergy between marketing and PR and have many years of experience in the execution of both. CLASSIC PR DISCIPLINES Our PR team is well-versed in specific PR disciplines such as crisis PR, acting as the spokesperson for your company towards media and writing press releases. We organize press and influencer events or trips and are great fans of guerrilla PR to grab attention in unexpected ways. Press releases Crisis PR Media network CONTENT CREATION To create impactful pitches towards different media that they simply can’t resist, our creative team can put together engaging editorial content. By now we should know you (our client) very well and that combined with our knowledge of the different magazines, websites and blogs allows us to create content that stands out from the sea of other pitches they receive. MEDIA OUTREACH PRINT & DIGITAL We have a large network in online and offline media which helps us to make sure your messages get into all the right platforms. Our personal connections with writers, editors, bloggers and influencers gives us the opportunity to act swiftly and effectively. PR will be part of the marketing media mix, enhancing and supporting other communication. We’ll get your brand and story in the right magazines, newspapers, blogs, news outlets, tv-shows and radio shows.

Welcome to our creative agency and studio; where bright ideas and a fresh approach to brand identity will put your brand in the spotlight. A CREATIVE AGENCY At Bright8, we believe that everything is connected, and that collaboration is key. From design to copywriting and building your website; our creative team is made up of people specialized in their fields. CREATIVE CONCEPTS A creative concept always uses the insights, messages and USP that has been set out in the brand strategy as a starting point. We will conceptualize the ‘Big Idea’ behind your campaign message or general brand message which can be developed in marketing material. BRAND IDENTITY A strong brand identity is key to standing out. Yes, we can create a memorable, on-brand logo but developing a brand identity is much more than that. It will cover everything from your tagline to the colors you’ll use, graphic design elements, photography and tone of voice. GRAPHIC DESIGN Graphic design is a great storytelling tool to get your message across. As a creative agency, we will make sure that every visual detail is in line with the creative concept, stands out and is attractive for the target group. We know what works and have experience in every graphic design discipline, both online and offline. From online banners to billboards and Social Media posts; your communication will be eye-catching, fresh and unique. Logo design Printed marketing material: flyers, posters, business cards Outdoor marketing Social Media content Online banners VIDEO/ANIMATIONS Videos and animations are a fantastic way to engage your audience, we’ll often create them as a part of a campaign or Social Media content. Whether your aim is more traffic, sales or brand awareness – we’ll make sure your objectives are met. With our marketing expertise, we not only know how to create the videos and animations, but more importantly, where to launch them to get the most reach. Social Media Informational animations

We create result-driven, creative campaigns that grab the attention of your target group and tell your unique story across online and offline media.

Vaak hebben merken alle onderdelen die nodig zijn om de juiste dingen te communiceren, maar weten ze niet hoe ze het samen moeten brengen. De communicatie raakt versplinterd en onduidelijk terwijl de concurrent met een sterkere boodschap de doelgroep wél weet te bereiken. Zonde, en niet nodig! Onze expertise in strategie, branding en marketing zal ervoor zorgen dat al die losse onderdelen een geheel vormen. We zorgen voor concrete inzichten en een frisse blik op zaken waar je zelf niet uit komt en we bepalen een duidelijke, effectieve richting voor jouw bedrijf. Werknemers zullen de kern van de boodschap begrijpen en alle neuzen gaan dezelfde kant op.

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We hoeven je waarschijnlijk niet uit te leggen dat social media marketing cruciaal is bij het lanceren van een effectieve marketingcampagne én om relevant te blijven als merk. Maar misschien weet je niet precies waar en hoe je jouw doelgroep dan kunt bereiken met jouw campagne. Wij wel! Dus of je nu meer bezoekers op jouw website wil, meer aandacht voor je merk of meer wil verkopen: wij zorgen ervoor dat je jouw doelen haalt door crossmediale social media campagnes op verschillende kanalen. Onze creatieve studio draagt nieuwe ideeën aan om jouw doelgroep te bereiken en te betrekken bij jouw merk, en om content te maken die likes genereren. Jouw boodschap zal duidelijk overkomen met een pakkende combinatie van copywriting en beeld – fotografie, graphic design en/of video. En dat allemaal door specialisten die volledig op de hoogte zijn van de laatste ontwikkelingen op het gebied van social media. Van campagnes via LinkedIn tot posts op Facebook en feeds op Instagram: wij weten wat werkt op welk platform en hoe we de content daarop moeten aanpassen.

Video’s en animaties zijn een fantastische manier om jouw publiek te bereiken én te raken. Vaak maken we deze onderdeel van een campagne of als social media content. Wat het doel ervan ook is (meer verkopen, meer aandacht of een sterkere merkidentiteit), wij zorgen ervoor. Met onze expertise in marketing weten we niet alleen hoe we video’s en animaties moeten maken, maar ook – heel belangrijk – waar en wanneer we ze moeten plaatsen voor het grootste bereik. -Social media -Informatieve animaties

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