Watauga Group, Orlando | Sortlist
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Watauga Group

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Orlando, United States
The Advertising Media Specialist for Attractions, Destinations, & Outdoor Brands
At Watauga Group, we leverage two decades of advertising media expertise and our love for the outdoors and entertainment to help attractions, destinations, and outdoor brands maximize their sales and elevate advertising ROI. Our deep marketplace intelligence and insights into the media behaviors and preferences of visitors, guests, and outdoor enthusiasts enable us to help drive brand awareness and action at every step of your customer's journey. Watauga’s brand and performance advertising experts navigate today’s complex media landscape to create full-funnel advertising strategies encompassing the most effective mix of digital and traditional media channels, platforms, data, and technologies. Our end-to-end media solutions include Broadcast TV & Radio, OTT & Streaming Audio, Out-of-Home, Digital Display, Paid Search, Paid Social, Sponsorships, and more. Certified by the WBENC, Watauga is one of the largest women-owned media agencies in North America with offices in Orlando, Atlanta, Birmingham, and Nashville. Our client experience includes Smith & Wesson, Dollywood, Campers Inn RV, American Outdoor Brands, The Columbus Zoo & Aquarium, Atlanta Botanical Garden, Visit Panama City Beach, Florida Fish & Wildlife Conservation, and Visit Lake Tahoe, among others. Watauga has also worked with major consumer brand advertisers including GM, The Home Depot, AT&T, Comcast, and Capital One.
40 people in their team
Speaks English
1 project in their portfolio
Sortlist member since 2024
Founded in 2004
7 awards conferred
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Services

7 services offered by Watauga Group

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  • Description

    No description provided for this service.

    Skills in Digital Strategy (9)
    Online MarketingDigital AnalyticsDigital Media MarketingDigital Marketing StrategyDigital AdOnline Marketing CampaignOnline Marketing StrategyOnline Digital MarketingDigital Expertise
    Work in Digital Strategy (1)
    115% Avg. Increase in Store Visits Last 2 Years - Digital Strategy
    Client in Digital Strategy (1)
    Campers Inn RVTravel & Leisure | national

    Learn more about Digital Strategy


  • Description

    No description provided for this service.

    Skills in Online Advertising (21)
    Online Display AdvertisingProgrammatic AdvertisingPaid MediaTikTok AdvertisingAmazon MarketingYoutube AdvertisingROI OptimizationDigital AdOnline AdSocial Media Advertising+11
    Work in Online Advertising (1)
    115% Avg. Increase in Store Visits Last 2 Years - Online Advertising
    Client in Online Advertising (1)
    Campers Inn RVTravel & Leisure | national

    Learn more about Online Advertising


  • Description

    No description provided for this service.

    Skills in Media Planning (11)
    Media StrategyStrategic PlanningSocial Media BuyingOffline MediaDigital Media BuyingRadio Media BuyingTV Media BuyingOnline Media BuyingMedia Planning And BuyingPrint Media Buying+1
    Work in Media Planning (1)
    115% Avg. Increase in Store Visits Last 2 Years - Media Planning
    Client in Media Planning (1)
    Campers Inn RVTravel & Leisure | national

    Learn more about Media Planning


  • Description

    No description provided for this service.

    Skills in Advertising (8)
    Social AdvertisingAdvertising CampaignDisplay MarketingDigital Media AdvertisingMulti Channel AdvertisingOTT AdvertisingGeofencing AdvertisingLocation Based Advertising
    Work in Advertising (1)
    115% Avg. Increase in Store Visits Last 2 Years - Advertising
    Client in Advertising (1)
    Campers Inn RVTravel & Leisure | national

    Learn more about Advertising


  • Description

    No description provided for this service.

    Work in Marketing (1)
    115% Avg. Increase in Store Visits Last 2 Years - Marketing
    Client in Marketing (1)
    Campers Inn RVTravel & Leisure | national

    Learn more about Marketing


  • Description

    No description provided for this service.

    Work in Outdoor Advertising (1)
    115% Avg. Increase in Store Visits Last 2 Years - Outdoor Advertising
    Client in Outdoor Advertising (1)
    Campers Inn RVTravel & Leisure | national

    Learn more about Outdoor Advertising


  • Description

    No description provided for this service.

    Work in Social Media (1)
    115% Avg. Increase in Store Visits Last 2 Years - Social Media
    Client in Social Media (1)
    Campers Inn RVTravel & Leisure | national

    Learn more about Social Media

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Team

40 members in Watauga Group's team

Watauga Group cover
StoryPronounced ‘wa-taw-guh’​ Named for the “small but mighty” Watauga River that runs from NC to TN & draws people from all walks of life. Our name keeps us rooted with the adventurous spirit of our clients & our focus to help them navigate the fast-moving, ever-changing currents found in today’s paid media landscape.
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Awards

Watauga Group was awarded 7 times

2023 OUTDOOR Best Place to Work2023-12-1
2023 Orlando Business Journal - Largest Digital Media Marketing Agency2024-1-1
2022 Orlando Business Journal - Largest Digital Media Marketing Agency2023-1-1
2021 Orlando Business Journal - Largest Digital Media Marketing Agency2022-1-1
2020 Orlando Business Journal - Largest Digital Media Marketing Agency2021-1-1
2019 Orlando Business Journal - Largest Digital Media Marketing Agency2020-1-1
2018 Orlando Business Journal - Largest Digital Media Marketing Agency2019-1-1

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Contact

Contact details of Watauga Group

Details


https://wataugagroup.com/

  • Headquarter37 North Orange Avenue suite 400b, Orlando, FL 32801, USA

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