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Watauga Group
The Advertising Media Specialist for Attractions, Destinations, & Outdoor Brands
At Watauga Group, we leverage two decades of advertising media expertise and our love for the outdoors and entertainment to help attractions, destinations, and outdoor brands maximize their sales and elevate advertising ROI. Our deep marketplace intelligence and insights into the media behaviors and preferences of visitors, guests, and outdoor enthusiasts enable us to help drive brand awareness and action at every step of your customer's journey. Watauga’s brand and performance advertising experts navigate today’s complex media landscape to create full-funnel advertising strategies encompassing the most effective mix of digital and traditional media channels, platforms, data, and technologies. Our end-to-end media solutions include Broadcast TV & Radio, OTT & Streaming Audio, Out-of-Home, Digital Display, Paid Search, Paid Social, Sponsorships, and more. Certified by the WBENC, Watauga is one of the largest women-owned media agencies in North America with offices in Orlando, Atlanta, Birmingham, and Nashville. Our client experience includes Smith & Wesson, Dollywood, Campers Inn RV, American Outdoor Brands, The Columbus Zoo & Aquarium, Atlanta Botanical Garden, Visit Panama City Beach, Florida Fish & Wildlife Conservation, and Visit Lake Tahoe, among others. Watauga has also worked with major consumer brand advertisers including GM, The Home Depot, AT&T, Comcast, and Capital One. 40 people in their team
Speaks English
1 project in their portfolioSortlist member since 2024
Founded in 2004
7 awards conferredNo review yetBe the first to write one
Services
7 services offered by Watauga Group
Description No description provided for this service.
Skills in Digital Strategy (9) Online MarketingDigital AnalyticsDigital Media MarketingDigital Marketing StrategyDigital AdOnline Marketing CampaignOnline Marketing StrategyOnline Digital MarketingDigital ExpertiseWork in Digital Strategy (1) Client in Digital Strategy (1) Campers Inn RVTravel & Leisure | national
Learn more about Digital StrategyDescription No description provided for this service.
Skills in Online Advertising (21) Online Display AdvertisingProgrammatic AdvertisingPaid MediaTikTok AdvertisingAmazon MarketingYoutube AdvertisingROI OptimizationDigital AdOnline AdSocial Media Advertising+11Work in Online Advertising (1) Client in Online Advertising (1) Campers Inn RVTravel & Leisure | national
Learn more about Online AdvertisingDescription No description provided for this service.
Skills in Media Planning (11) Media StrategyStrategic PlanningSocial Media BuyingOffline MediaDigital Media BuyingRadio Media BuyingTV Media BuyingOnline Media BuyingMedia Planning And BuyingPrint Media Buying+1Work in Media Planning (1) Client in Media Planning (1) Campers Inn RVTravel & Leisure | national
Learn more about Media PlanningDescription No description provided for this service.
Skills in Advertising (8) Social AdvertisingAdvertising CampaignDisplay MarketingDigital Media AdvertisingMulti Channel AdvertisingOTT AdvertisingGeofencing AdvertisingLocation Based AdvertisingWork in Advertising (1) Client in Advertising (1) Campers Inn RVTravel & Leisure | national
Learn more about AdvertisingDescription No description provided for this service.
Work in Marketing (1) Client in Marketing (1) Campers Inn RVTravel & Leisure | national
Learn more about MarketingDescription No description provided for this service.
Work in Outdoor Advertising (1) Client in Outdoor Advertising (1) Campers Inn RVTravel & Leisure | national
Learn more about Outdoor AdvertisingDescription No description provided for this service.
Work in Social Media (1) Client in Social Media (1) Campers Inn RVTravel & Leisure | national
Learn more about Social Media
Team
40 members in Watauga Group's team
StoryPronounced ‘wa-taw-guh’
Named for the “small but mighty” Watauga River that runs from NC to TN & draws people from all walks of life.
Our name keeps us rooted with the adventurous spirit of our clients & our focus to help them navigate the fast-moving, ever-changing currents found in today’s paid media landscape.
Awards
Watauga Group was awarded 7 times
2023 OUTDOOR Best Place to Work2023-12-1
2023 Orlando Business Journal - Largest Digital Media Marketing Agency2024-1-1
2022 Orlando Business Journal - Largest Digital Media Marketing Agency2023-1-1
2021 Orlando Business Journal - Largest Digital Media Marketing Agency2022-1-1
2020 Orlando Business Journal - Largest Digital Media Marketing Agency2021-1-1
2019 Orlando Business Journal - Largest Digital Media Marketing Agency2020-1-1
2018 Orlando Business Journal - Largest Digital Media Marketing Agency2019-1-1
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Contact
Contact details of Watauga Group
Details
https://wataugagroup.com/
- Headquarter37 North Orange Avenue suite 400b, Orlando, FL 32801, USA