The Buzz Group Sydney, Australia

Project made for Beverly Hills in the Travel & Leisure industry for a B2C audience in 2020.Louis Vuitton celebrated the opening of Louis Vuitton X, an immersive journey through the House’s creative exchanges and artist collaborations, with a vernissage at 468 N. Rodeo Drive, Beverly Hills, California.Louis Vuitton X explores the House’s 160-year history of collaborations through various digital and interactive experiences, creating an exhibition the first of its kind. Across two floors and ten rooms, Louis Vuitton X draws on over 180 items from Louis Vuitton’s archives and scenography to trace the House’s pioneering journey.Working alongside client Beverly Hills Conference & Visitors Bureau, we were responsible for bringing this project to life in Australia, New Zealand and South-East Asia. This involved distributing the press announcement to travel media, travel agents and coordinating media destination famils.<ul< p=""></ul<> * Public Relations * Travel Trade * Media Famil

Project made for Victoria Racing in the Sports industry for a B2C audience in 2017.Victoria Racing Club engaged Buzz to negotiate their key celebrity appearance for The Melbourne Cup in 2017. With all eyes set on American actress and model Paris Jackson, we were brought on to negotiate and secure the partnership. Paris attended the ‘race that stops the nation’ at Flemington Racecourse in Melbourne, with key appearances at the MYER Marquee and the Fashions on the Field event. We managed all of Paris’s movements while on the ground in Australia — from red carpet appearances to wardrobe, makeup and styling — we were there each step of the way to ensure the process was as smooth and seamless as possible. We handled Paris’s hectic media schedule and exclusive media interviews — including the cover and feature spread in Stellar Magazine. Following the appearance, we worked alongside client Tourism Australia as part of their Cyclone Debbie recovery program, with Paris visiting Qualia Resort and The Great Barrier Reef, while she was in Australia. * Talent Negotiation & Management * Influencer Program * Media Relations * Red Carpet Management

Project made for Sofi Spritz in the Beverage industry for a B2C audience in 2020.SOFI Spritz is Australia’s Aperitivo, inspired by classic Italian cocktails but with a modern Australian twist. In 2019, SOFI decided to once again turn to crowdfunding to raise capital. They challenged us to amplify brand awareness while motivating consumers to invest in SOFI’s latest crowdfunding opportunity through equity-investing platform Equitise.To achieve cut-through we developed an innovative media activation series to connect with consumers across several touch points. It was important to create a brand narrative that had the scope to live far beyond the crowdfunding campaign. In order to do so, we brought the SOFI Spritz ethos to life (literally).We crafted a SOFI care package which was personally delivered to media and influencers by none other than an Aussie-Italian model, who greeted recipients in Italian, wearing a singlet with the tagline, ‘when Australian wine takes an Italian lover’.We further amplified awareness at a national level, by establishing Shark Tank judges Steve Baxter and Glen Richards as campaign spokespeople. As a result, we reached over 47,213,746 people, achieving over 50 pieces of targeted media coverage. With our help, SOFI Spritz raised over $650,000 in equity from loyal fans, over funded by their goal by 162%.• Public Relations

Project made for Beverly Hills Conference & Visitors Bureau (BHCVB) in the Travel & Leisure industry for a B2C audience in 2020.Beverly Hills launched their City of WELLTH campaign to bring together leading experts for a season of wellness and mindfulness activities; including the appointment of supermodel and actress Christie Brinkley, as their official health and wellness ambassador.

Project made for Tourism Australia in the Travel & Leisure industry for a B2C audience.Tourism Australia launched its latest campaign which focused on highlighting the country’s world class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve (January 25) attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.Guests at the event were treated to immersive ‘virtual reality’ displays and aquatic-themed images being projected onto the ice rink at the iconic Bank of America Winter Village at Bryant Park alongside the reveal of a new broadcast ad, featuring a voiceover by Australian actor and new Tourism Australia global ambassador Chris Hemsworth. The event was hosted by Australian chef Curtis Stone and guests enjoyed a specially designed Australian menu by Luke Mangan.We developed a celebrity guest program, led talent negotiations, handled the media pit, red carpet movements and assisted in the overall flow of the evening. The results for the red-carpet event saw guests from Chef Curtis Stone to actress Mackenzie Meehan and model Andreja Pejic; and other 15 staggering celebrities managed on the night. * Red Carpet Management * Celebrity Guest List