The Buzz Group (+ 9 reviews) | Sortlist

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The Buzz Group Sydney, Australia


Our Story


“I launched The Buzz Group in 2013, with a straight-forward goal – to help brands cut through the static and tell their story to the people that matter the most.

We have since created a seamless blend of services, including content, communications, campaign strategies, talent management and social.

Over the years we’ve kept great company and we’ve sure had a lot of fun along the way – working with the likes of Tourism Australia, the City of Beverly Hills, O Bar & Dining, Rekorderlig Cider, G’DAY USA and Cheryl Cecchetto – Producer of the Academy Awards® Governors Ball and Primetime Emmys® Governors Ball.

I have spent 15 years travelling between Australia, the US and the UK, making professional connections that have in many instances now become close friends and colleagues. It’s these relationships that make Buzz so unique.”

– Founder, Steven McArthur


Our Team


We take pride in the fact that we think like a big agency but come with all the positives of a boutique agency – personal service, quick, reactive thinking, fast acting… plus we genuinely care.

We are agile, and bespoke, providing customised ideas that will lift your brand to new levels of success – from start to finish

We connect the dots and know exactly who to talk to – from influential media, top celebrity agents and key industry leaders – at the highest level.

We aren’t afraid to turn things on its head. We’ll treat your brand with authenticity and integrity – just as though it were our very own.

Tell us your story and let’s create some buzz.

5 people in their team
Speaks English
5 projects in their portfolio
Works remotely across the globe
Sortlist member since 2020
Founded in 2012


2 services offered by The Buzz Group

Service name
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  • Description

    No description provided for this service.

    Works in Public Relations (PR) (4)
    Louis Vuitton X: Rodeo Drive - Public Relations (PR)
    Paris Jackson & The Melbourne Cup - Public Relations (PR)
    Raising Capital for a Sparkling Idea - Public Relations (PR)
    Christie Brinkley & The City of Beverly Hills - Public Relations (PR)
    Reviews in Public Relations (PR) (2)
    Julie Otter
    Richard Kerrigan
    Clients in Public Relations (PR) (4)
    Victoria RacingSports | international
    Beverly HillsTravel & Leisure | international
    Sofi SpritzBeverage | international
    Beverly Hills Conference & Visitors Bureau (BHCVB)Travel & Leisure | international

    Learn more about Public Relations (PR)

  • Description

    No description provided for this service.

    Work in Social Media (1)
    Christie Brinkley & The City of Beverly Hills - Social Media
    Client in Social Media (1)
    Beverly Hills Conference & Visitors Bureau (BHCVB)Travel & Leisure | international

    Learn more about Social Media

In need of one of those services?

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5 projects performed by The Buzz Group

Louis Vuitton X: Rodeo Drive
Louis Vuitton X: Rodeo Drive

Project made for Beverly Hills in the Travel & Leisure industry for a B2C audience in 2020.Louis Vuitton celebrated the opening of Louis Vuitton X, an immersive journey through the House’s creative exchanges and artist collaborations, with a vernissage at 468 N. Rodeo Drive, Beverly Hills, California.Louis Vuitton X explores the House’s 160-year history of collaborations through various digital and interactive experiences, creating an exhibition the first of its kind. Across two floors and ten rooms, Louis Vuitton X draws on over 180 items from Louis Vuitton’s archives and scenography to trace the House’s pioneering journey.Working alongside client Beverly Hills Conference & Visitors Bureau, we were responsible for bringing this project to life in Australia, New Zealand and South-East Asia. This involved distributing the press announcement to travel media, travel agents and coordinating media destination famils.<ul< p=""></ul<> * Public Relations * Travel Trade * Media Famil

Media PlanningPublic Relations (PR)
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Paris Jackson & The Melbourne Cup
Paris Jackson & The Melbourne Cup

Project made for Victoria Racing in the Sports industry for a B2C audience in 2017.Victoria Racing Club engaged Buzz to negotiate their key celebrity appearance for The Melbourne Cup in 2017. With all eyes set on American actress and model Paris Jackson, we were brought on to negotiate and secure the partnership. Paris attended the ‘race that stops the nation’ at Flemington Racecourse in Melbourne, with key appearances at the MYER Marquee and the Fashions on the Field event. We managed all of Paris’s movements while on the ground in Australia — from red carpet appearances to wardrobe, makeup and styling — we were there each step of the way to ensure the process was as smooth and seamless as possible. We handled Paris’s hectic media schedule and exclusive media interviews — including the cover and feature spread in Stellar Magazine. Following the appearance, we worked alongside client Tourism Australia as part of their Cyclone Debbie recovery program, with Paris visiting Qualia Resort and The Great Barrier Reef, while she was in Australia. * Talent Negotiation & Management * Influencer Program * Media Relations * Red Carpet Management

EventPublic Relations (PR)
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Raising Capital for a Sparkling Idea
Raising Capital for a Sparkling Idea

Project made for Sofi Spritz in the Beverage industry for a B2C audience in 2020.SOFI Spritz is Australia’s Aperitivo, inspired by classic Italian cocktails but with a modern Australian twist. In 2019, SOFI decided to once again turn to crowdfunding to raise capital. They challenged us to amplify brand awareness while motivating consumers to invest in SOFI’s latest crowdfunding opportunity through equity-investing platform Equitise.To achieve cut-through we developed an innovative media activation series to connect with consumers across several touch points. It was important to create a brand narrative that had the scope to live far beyond the crowdfunding campaign. In order to do so, we brought the SOFI Spritz ethos to life (literally).We crafted a SOFI care package which was personally delivered to media and influencers by none other than an Aussie-Italian model, who greeted recipients in Italian, wearing a singlet with the tagline, ‘when Australian wine takes an Italian lover’.We further amplified awareness at a national level, by establishing Shark Tank judges Steve Baxter and Glen Richards as campaign spokespeople. As a result, we reached over 47,213,746 people, achieving over 50 pieces of targeted media coverage. With our help, SOFI Spritz raised over $650,000 in equity from loyal fans, over funded by their goal by 162%.• Public Relations

Branding & PositioningContent StrategyPublic Relations (PR)
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Christie Brinkley & The City of Beverly Hills
Christie Brinkley & The City of Beverly Hills

Project made for Beverly Hills Conference & Visitors Bureau (BHCVB) in the Travel & Leisure industry for a B2C audience in 2020.Beverly Hills launched their City of WELLTH campaign to bring together leading experts for a season of wellness and mindfulness activities; including the appointment of supermodel and actress Christie Brinkley, as their official health and wellness ambassador.

Branding & PositioningContent StrategyMedia Planning+2
Read more
Tourism Australia’s Coastal & Aquatic Launch, New
Tourism Australia’s Coastal & Aquatic Launch, New

Project made for Tourism Australia in the Travel & Leisure industry for a B2C audience.Tourism Australia launched its latest campaign which focused on highlighting the country’s world class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve (January 25) attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.Guests at the event were treated to immersive ‘virtual reality’ displays and aquatic-themed images being projected onto the ice rink at the iconic Bank of America Winter Village at Bryant Park alongside the reveal of a new broadcast ad, featuring a voiceover by Australian actor and new Tourism Australia global ambassador Chris Hemsworth. The event was hosted by Australian chef Curtis Stone and guests enjoyed a specially designed Australian menu by Luke Mangan.We developed a celebrity guest program, led talent negotiations, handled the media pit, red carpet movements and assisted in the overall flow of the evening. The results for the red-carpet event saw guests from Chef Curtis Stone to actress Mackenzie Meehan and model Andreja Pejic; and other 15 staggering celebrities managed on the night. * Red Carpet Management * Celebrity Guest List

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5 members in The Buzz Group's team

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9 reviews for The Buzz Group

(9 reviews)
Elle LewisBrand Manager at Rekorderlig Cider
Buzz were very comprehensive and focused – from managing defining a strategy, press releases and influencer management. The team is efficient, experienced and a pleasure to work with!

Tanya BrownDirector at Create Engage
Both myself and my clients have worked with The Buzz Group. Professional, Fun, ahead of the curve. Great ideas, would recommend in a heart beat.

Paul LambertGeneral Manager - Sales & Trade Marketing at Endeavour Brewing Co.
Steve, Natasha and the team at Buzz were fantastic to work with from the outset through to the completion of our national PR campaign that we worked on. The cut through and awareness they achieved through the media outlets they secured meant that our campaign was a huge success and they went above and beyond in achieving the best possible results for us and the campaign. I would recommend Buzz Group, and will be using them again!

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Contact details of The Buzz Group


  • Headquarter8/20 Hunter St, Sydney NSW 2000, Australia

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