SinNLaBs

Ghent, Belgium

👉 CV : http://www.sinnlabs.be/cv/Pacquita-Balcaen-curriculum-vitae-personal-profile-cv-Marketing-Coordinator-Digital-Marketing-Manager.pdf

1 person in their team

Speaks Dutch, English, French

5 projects in their portfolio

Works remotely across the globe

Sortlist member since 2017

Founded in 2002

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Services

16 services offered by SinNLaBs

Description
* Sound knowledge of online marketing (SEO, SEA, Analytics, content strategy, e-mail marketing)

* Experience in a wide array of environments (e.g.: Colruyt, Vangansewinkel, Deceuninck, Rock Werchter, Produo, T-interim, Durabrik, AZ Sint-Lucas, Borgerhoff & Lamberigts, Exact online, Jetair, Arcelor Mittal, Zenito, Eurid, VIM (Vlaams instituut voor mobiliteit),...

* Strong strategic insight, consultative approach

* Good knowledge of html (has a webmaster background)
Skills in SEO (92)
Customer ResearchSeo and sem(search engine marketing strategy)Observational ResearchContextual ResearchAuditoría seoSEO técnicoSEO On PageAudit SEOSEO DesignGoogle Search Engine Marketing+82
Works in SEO (4)
Clients in SEO (4)
ColruytRetail | national
WijsMarketing & Advertising | national
CulliganOthers | international
SinNLaBs°° bvbaMarketing & Advertising | national
Learn more about SEO
Description
* Sound knowledge of online marketing (SEO, SEA, Analytics, content strategy, e-mail marketing)

* Experience in a wide array of environments (e.g.: Colruyt, Vangansewinkel, Deceuninck, Rock Werchter, Produo, T-interim, Durabrik, AZ Sint-Lucas, Borgerhoff & Lamberigts, Exact online, Jetair, Arcelor Mittal, Zenito, Eurid, VIM (Vlaams instituut voor mobiliteit),...

* Strong strategic insight, consultative approach

* Good knowledge of html (has a webmaster background)
Skills in Online Advertising (25)
Search AdsUser ResearchPaid Search & PPCUX ResearchResearchResearch & InsightsPaid SearchCustomer ResearchObservational ResearchContextual Research+15
Works in Online Advertising (4)
Clients in Online Advertising (4)
ColruytRetail | national
WijsMarketing & Advertising | national
CulliganOthers | international
SinNLaBs°° bvbaMarketing & Advertising | national
Learn more about Online Advertising
Description
• Create digital marketing strategies and implement digital marketing plans/roadmaps to support lead acquisition and brand awareness objectives across the
business to include digital PR, SEO, PPC, Social CRM, Affiliate and Email marketing.
• Drive new leads via online channels and demonstration or evidence of ROI
• Grow customer base via digital marketing channels.
• Manage desktop and mobile sites to improve customer experience, customer
satisfaction and business value generated.
• Maintain and update websites with local marketing teams or external agencies.
Optimisation of web pages, landing pages, conversion strategies and
technical requirements.
• Interpret research to support content strategies and multichannel (or
omnichannel) user experience journeys.
• Manage and measure integrated campaigns to include online such as search,
affiliate, email, social media, PPC and SEO. Report on results and set organisational
KPIs and implement within dashboards using Google Analytics / other analytics
packages.
• Social media planning and management to include blogs, LinkedIn, Twitter and
Facebook.
• Measure and interpret data to include customer profiling and behaviour across
customer journey mapping and web traffic data, PPC analytics.
• Email marketing experience, with the understanding to nurture relationships with new
prospects and existing customers, for retention and upsell/cross-sell opportunities
and to demonstrate ROI.
• CRM strategy and integration across digital platforms.
• Manage multichannel agencies including Branding, Digital, Display, SEO and PPC.
• Copywriting and brand experience for all channels including web, email marketing
and off-line.
• Creative experience demonstrated across marketing campaigns for new content.
Skills in Advertising (13)
Lead AcquisitionLocal MarketingProximity MarketingBetaalde MediaPublicité LinkedinBetaal per klikConversie OptimalisatiePublicidad TwitterTwitter StrategieMarketing Strategie+3
Works in Advertising (4)
Clients in Advertising (4)
SinNLaBs°° bvbaMarketing & Advertising | national
CulliganOthers | international
WijsMarketing & Advertising | national
ColruytRetail | national
Learn more about Advertising
Description
• Create digital marketing strategies and implement digital marketing plans/roadmaps to support lead acquisition and brand awareness objectives across the
business to include digital PR, SEO, PPC, Social CRM, Affiliate and Email marketing.
• Drive new leads via online channels and demonstration or evidence of ROI
• Grow customer base via digital marketing channels.
• Manage desktop and mobile sites to improve customer experience, customer
satisfaction and business value generated.
• Maintain and update websites with local marketing teams or external agencies.
Optimisation of web pages, landing pages, conversion strategies and
technical requirements.
• Interpret research to support content strategies and multichannel (or
omnichannel) user experience journeys.
• Manage and measure integrated campaigns to include online such as search,
affiliate, email, social media, PPC and SEO. Report on results and set organisational
KPIs and implement within dashboards using Google Analytics / other analytics
packages.
• Social media planning and management to include blogs, LinkedIn, Twitter and
Facebook.
• Measure and interpret data to include customer profiling and behaviour across
customer journey mapping and web traffic data, PPC analytics.
• Email marketing experience, with the understanding to nurture relationships with new
prospects and existing customers, for retention and upsell/cross-sell opportunities
and to demonstrate ROI.
• CRM strategy and integration across digital platforms.
• Manage multichannel agencies including Branding, Digital, Display, SEO and PPC.
• Copywriting and brand experience for all channels including web, email marketing
and off-line.
• Creative experience demonstrated across marketing campaigns for new content.
Works in Media Planning (4)
Clients in Media Planning (4)
WijsMarketing & Advertising | national
CulliganOthers | international
SinNLaBs°° bvbaMarketing & Advertising | national
ColruytRetail | national
Learn more about Media Planning
Description
• Create digital marketing strategies and implement digital marketing plans/roadmaps to support lead acquisition and brand awareness objectives across the
business to include digital PR, SEO, PPC, Social CRM, Affiliate and Email marketing.
• Drive new leads via online channels and demonstration or evidence of ROI
• Grow customer base via digital marketing channels.
• Manage desktop and mobile sites to improve customer experience, customer
satisfaction and business value generated.
• Maintain and update websites with local marketing teams or external agencies.
Optimisation of web pages, landing pages, conversion strategies and
technical requirements.
• Interpret research to support content strategies and multichannel (or
omnichannel) user experience journeys.
• Manage and measure integrated campaigns to include online such as search,
affiliate, email, social media, PPC and SEO. Report on results and set organisational
KPIs and implement within dashboards using Google Analytics / other analytics
packages.
• Social media planning and management to include blogs, LinkedIn, Twitter and
Facebook.
• Measure and interpret data to include customer profiling and behaviour across
customer journey mapping and web traffic data, PPC analytics.
• Email marketing experience, with the understanding to nurture relationships with new
prospects and existing customers, for retention and upsell/cross-sell opportunities
and to demonstrate ROI.
• CRM strategy and integration across digital platforms.
• Manage multichannel agencies including Branding, Digital, Display, SEO and PPC.
• Copywriting and brand experience for all channels including web, email marketing
and off-line.
• Creative experience demonstrated across marketing campaigns for new content.
Skills in Digital Strategy (21)
Multichannel MarketingMarketing AnalyseDigitale ConsultingMarktexpansieMarketing OnderzoekLead-AcquisitionLokale MarketingZoekmachine MarketingCRM ConsultingLead-Generatie+11
Works in Digital Strategy (5)
Clients in Digital Strategy (5)
CulliganOthers | international
WijsMarketing & Advertising | national
Wijs digital agencyMarketing & Advertising | national
ColruytRetail | national
Learn more about Digital Strategy
Description
No description provided for this service.
Skills in Copywriting (2)
SEO CopywritingTechnisch Schrijven
Learn more about Copywriting
Description
No description provided for this service.
Skills in Web Application (5)
Wordpress OntwikkelingJoomla OntwikkelingWireframe OntwerpWeb ContentHTML5 Integratie
Learn more about Web Application
Description
No description provided for this service.
Skills in Social Media (1)
Social Media Marketing
Learn more about Social Media
Description
No description provided for this service.
Skills in Branding & Positioning (1)
Brand Awareness
Learn more about Branding & Positioning
Description
No description provided for this service.
Skills in Innovation (1)
Consultancy
Learn more about Innovation