Founded in 2006, Scarlet Media is a digital communication and advertising agency focused on managing the consecutive processes of digital media investments in a dynamic way. Offering 360 degree service on digital advertising, Scarlet is well-known for bringing tailor-made solutions to reputable international brands for their online presence in terms of brand positioning, curating content, campaign management, social media management and digital PR.
They call themselves “Digital Craftsmen” who create meaningful digital buzz via maintaining in-depth online marketing approach that focuses on delivering local leads to the brand.
‘We pour our hearts and souls into our projects to become the best advertising agency in the brand's history’
says Kivanc Kilicer, CEO of Scarlet MiddleEast and Africa.
High ROI is the primary frame of Scarlet’s internet marketing strategy in Europe, Middle East, Africa and Asia territories. The agency is very active in Turkey, MENA and European markets like UK, Belgium, Italy, Germany, France and China, Japan, Hong Kong.
Being the media partners of Hurriyet, Sabah and Yeniasir mediums in the region, the agency promises the best buying conditions and digital PR support to its clients.
To explore the target audience’s ad response behavior, Scarlet implements pre-campaign tests with small budgets. This helps both the client and the agency testing the soundness of the media plan and optimising the ROI of the campaign.
As a boutique advertising agency, Scarlet prefers to use social media push after each campaign to polish the results. For final touch, press bulletins about the campaign are served to media.
‘Sometimes digital PR brings better results than digital advertising. Through our network of editors, bloggers, aficionados (like foodies, shopaholics etc.), we use online presence as a marketing tool to help positioning the brand towards its core target audience to drive sales or raise awareness’
says Ayse Yildirim, Digital Coordinator of Scarlet Europe.
Scarlet has another unique approach in media production by offering their clients complimentary studio service for any media adaptations, green box shootings, music productions, digital content creations, creative graphic & motion productions to support international campaigns.
Here is a list of some of the premium services that Scarlet offers to international clients:
Digital Media Planning & Buying
Social Media Advertising for creating Digital Engagement
Facebook, YouTube, Instagram, Twitter special content marketing
Media Production for Instagram, Facebook, YouTube, Twitter Ads
Creative Graphic & Motion Design
Online Marketing Consultancy
CPL, CPC, CPM, CPV Advertising
App Design & Production
Video Compositing and Visual Effects (VFX)