Treacle Hong Kong Island, Hong Kong

Project made for Creative Victoria in the Government & Administration industry for a audience.Recognition is a hyper-real and mystical fashion film shot in multiple locations across Hong Kong. Commissioned by Creative Victoria, the award-winning film showcases Australia’s First People designers and actors.Title: RecognitionClient: Creative VictoriaProduction Company: TreacleStarring: Tasia Zalar, Nathan McGuire & Juuannie ChanProducer: Josie MitchellCreative Director: Philip BoonCultural Advisor & Writer: Shareena ClantonDirector: Helen ClemensDoP: Ming Jue HuEditor: Miles SelwynVFX Supervisor: Tom MitchellVFX Creative Director: Ho Sheung Ning Shirley

Project made for Calvin Klein in the Clothing & Accessories industry for a audience.We produced Calvin Klein’s first ever International Women’s Day campaign for Asia - #MYSTATEMENT. Shot in a stunning villa in Phuket and featuring ten empowering women from eight different countries, each telling their own story of balance, strength and overcoming challenges. The campaign consisted of 30 images and a series of eleven videos in multiple language and size variations. Due to the campaign’s success, it was rolled out globally across the CK website, its own mini-site, social media, in-store, YouTube ads, e-commerce sites and large video billboards.Read about it online at JingDaily.com and on Elle.comTitle: My Statement.Client: Calvin KleinAgency: CatalystProduction-house: TreacleCreative Director: Tom MitchellDirector: KhamkwanProducer: Josie MitchellDoP: NonnyAssistant Director: Ho Sheung Ning ShirleyColourist: Littlebee Lab

Project made for Cadbury in the Food industry for a audience.Milk Chocolate, Fruit & Nut, Crunchie or Roast Almond, we invite you to 'Take Your Pick' in this 3D animated television commercial for Cadbury. Co-created with our friends at Nikopicto.Title: Pick Your Favourite!Client: CadburyAgency: Ogilvy and MatherProduction: NikopictoDirector: Tom Mitchell (Treacle) & Nicolas Lesaffre (Nikopicto)

Project made for Tencent in the Internet industry for a audience.Given the challenge to simultaneously promote and explain WeChat's new Sight feature to millennials, we came up with the concept of combining cartoon animation with action-packed footage for this high energy mixed-media commercial. Concept, direction and animation by Treacle.Title: WeChat SightClient: TencentAgency: BiteDirector: Tom Mitchell

Project made for Tencent in the Internet industry for a audience.With the goal of increasing WeChat's user base in Southeast and East Asia, the #WeChatWorldChallenge was created. This wacky race around the world, features WeChat's lovable animated stickers, Mon-Mon, Horse, Doris & BubbleBot, brought to life in 3D. Stay tuned to see who will be crowned the champion!Title: WeChat World ChallengeClient: TencentAgency: BiteProduction: TreacleDirector: Tom Mitchell (Treacle) & Nicolas Lesaffre (Nikopicto)

Project made for American Express in the Banking & Financials industry for a audience.We co-created this TV, cinema and in-flight spot with Nikopicto for American Express and Cathay Pacific. We follow their credit cards as they travel all over the world taking forms of key elements of each location; in London, Bali and Japan.Title: Flying CardsClient: American ExpressAgency: Ogilvy and MatherProduction: NikopictoDirector: Tom Mitchell (Treacle) & Nicolas Lesaffre (Nikopicto)