Home of Performance in a short span of time is quickly becoming one of Dubai’s most advanced digital performance agencies, working for some of Dubai’s fastest-growing, most innovative and creative businesses. Since we began, we have challenged conventional strategies, placing outcomes, information and creativity at the core of our model while delivering knock-out performance through our in house experts.
We focus on Data Driven tactics with focus on fast and sustainable results. We excel in the following disciplines:
> Digital Marketing
> Social Media Management
> Web development
> Analytics & reporting
> Creative Content
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Project made for HTMi: HOTEL AND TOURISM MANAGEMENT INSTITUTE SWITZERLAND in the Education industry for a B2C audience in 2020.This is the story of working together to survive the impact of the Covid-19 pandemic. HTMi (Hotel and Tourism Management Institute Switzerland) is a renowned hospitality institute offering courses in hotel and hospitality management. However, due to the repercussions of the Covid-19 pandemic on the education sector they were facing the prospect of closure. The challenge? 10 enrollments by August 2020 for two professional degree courses they offer.As partners, HOP decided to support by offering our expertise pro-bono. Through this campaign, we overachieved the leads target by more than 30% getting 468 leads instead of the expected 300-350 leads. The average cost-per-lead was $9.60, 26% less than the client’s objective. What’s more, we doubled the education industry benchmark range of 3.78 - 6.49% by achieving an average click-through-rate of 13.04% in this campaign.Out of the 10 enrollments needed, 4 were tracked to be a direct result of this campaign. Also, the campaign is expected to have led to other enrollments that converted offline. HTMi achieved their goal of 10 enrollments before the start of this academic year and were able to reinstate most of their staff after the success of this campaign.
Project made for The Healthy Home in the Home Services industry for a B2B / B2C audience in 2020.The Healthy Home (THH) is a trusted cleaning and disinfection company in the UAE. Since they only offer high-end cleaning and sanitizing solutions that are eco-friendly, child-friendly, and pet-friendly, with medical-grade UV sanitation and exceptional customer service their services are priced much higher than the market average.Although they had been running campaigns, they were not able to generate quality leads which converted. To help their business grow, they approached HOP to help them with their digital marketing. The campaign objectives were not only to increase the number of leads within the same budget but also to improve the conversion rate from 4.5% to 7.5% and bring the cost-per-lead down exponentially from $115 to $27.Our extremely localized strategy focusing on geo-targeting enabled us to over-achieve the campaign lead target by 160% with 321 quality leads. We also improved the conversion rate from 4.5% to 10% - the campaign target was 7.5%. Finally, we also lowered the cost-per-lead more than the original objective of $27 per lead by bringing down the cost from a whopping $115 to $16.34!The best part? The total revenue for the client from this campaign was double their business objective!
Project made for Gymnation in the Sports industry for a B2C audience in 2020.Gymnation is a new fitness chain in the region, offering affordable gym membership. They reached out to HOP since they were having a tough time competing with the dominant player, Fitness First. They were also behind all the many competitors in the fitness segment in organic searches. They needed to increase their client base; to be recognized as an organization offering premium services at affordable prices and reach the goal of growing to five branches from one. Armed with insights from an in-depth audit of their prior campaigns and SEO we restructured their campaigns and created a strong SEO implementation strategy. With our integrated campaign from December 2019 to February 2020, we achieved a total of 3,584 leads – much higher than the campaign target of 2,400 leads. We also decreased the cost-per-lead from $18 to $4 – even lower than the campaign target of $10. Best of all, we got quality leads that helped shoot up their conversion rate to an amazing 30%!Through our SEO efforts, Gymnation, a once unheard-of brand, is now tracking number one! We improved their visibility by 43% in just 3 months!The campaign success enabled them to open 4 more locations in the UAE.
Project made for Timeexpress Parcels in the Logistics & Supply Chain industry for a B2B / B2C audience in 2020.Time Express makes deliveries happen faster for businesses and consumers. They have developed a unique same day and next day delivery network positioned to enhance the speed and flexibility of last-mile delivery. They help consumers send international parcels more cost effectively and get products more quickly while lowering the cost of distribution for the businesses they buy from. In addition to being an ideal delivery partner for e-retailers and e-commerce companies, they offer expertise in wide range of solutions across wide range of industries that support time-critical delivery ranging from business to business, banks and financial services, to healthcare logistics.
Project made for Yalla Protein in the E-commerce industry for a B2C audience in 2020.Yalla Protein is a leading, UAE based, sports supplement brand focused on supplying high quality, great tasting and affordable Sports Nutrition!
Project made for Spolosug in the Industrial Goods & Services industry for a B2B / B2C audience in 2020.Spolosug is a Swedish sanitation and plumbing Mega organization that is serving since 1989 with a huge capacity and a big number of labor and staff considering that plumbing business in Sweden is so big and this particular service is considered one of the most essential services in the Sweden communities. They service both individuals and corporations.Service: Website Design & DevelopmentLocation: Sweden Client: Spolosug Objective: * Upgrade the website * Enhance the brand identity * Generate and increase leads * Provide the audience with a quality user experience
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