Agency expert in Website Creation, Branding & Positioning.
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About Great Crew
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Great Crew is a full service digital design and marketing communication agency with strong expertise in Brand Identity and Strategy, Web Design and Development, UX/UI Design, Mobile Apps and Print Design.
Established in 2011 in Moscow, Russia we succeed to work with over 70 (and counting) clients & partners. Thanks to the results we provide we launch in average 2 to 3 turnkey projects for each of our clients or doing long-term complete marketing support.
We are focused on developing efficient solutions with thorough analysis of target audience, market and client’s business combined with extensive knowledge in technology, psychology and marketing. Our credo is: «Good design is a way to solve a problem and make it simple, in a beautiful way», because we are making instruments that can help businesses to stand out from competitors and to acquire more customers.
Currently we are working with companies from Portugal, Spain, Italy, Estonia, Switzerland, Russia, Ukraine, Hong Kong, Argentina and the USA.
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400 12 34 56 78
Great Crew@Great Crew.com
We are active in different sectors
Branding & Positioning
- Brand Development & Improvement Developing brands from scratch When we work with a new brand or business we always find out and enforce strengths and defuse weaknesses by in-depth analysis of market, competitors and the business itself. We figure out all the values of the brand and develop brand communication platform: mission statement, brand descriptor, slogans and things that can be said to the target audience and that can not be said at any circumstances. Existing brand support & improvements We help to develop and improve existing brands at any point as any brand may require the expert’s outside-in view and advisory about improvements of certain points of contact with their customers. We solve all the following business needs: deeper target audience understanding, competitive environment research, rebranding and refinement of brand identity, improvements of all medias, designs and communication messages.
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Check the latest works made for our clients
BRANDING AND COMPLETE MARKETING SUPPORTOctober 2016
BRANDING AND COMPLETE MARKETING SUPPORT
n’Ice Park is the exclusive project. It will be first rink in Europe with the most modern faux-ice coating and frozen Ice Bar. The park will be located in Algarve, in the south region of Portugal. n’Ice Park will also include children playgrounds and small rink for children that can be also used as multipurpose sport area or yoga activity area.
As usually in Great Crew we have approached to the project with great attention to details. Initially the client preferred to use sky-blue colour for the corporate identity.
We have analyzed all the factors and took into account the key usage of the corporate identity: the banners, flags and signboards designed in pale-blue color would not be visible against the background of the blue sky.
We have chosen the color that would be notable on the clear sky in the daytime and the logo will be well-visible at night due to the contrast. So the logo will be visible on the bright clear sky in the daytime and due to the contrast will be well-visible at night.
Working over the shape of the logo, we have kept in mind all the groups of target audience: visitors of the bar, parents of the kids and people that come to n’Ice Park just for ice-skating.
We have used the idea of the trace in the shape of italic letter N left by skates.
We have implemented the sophisticated shape of a snowflake in the place of apostrophe in the name of the park. On one hand it should be read out immediately in several meanings, on the other hand its shape should be very easy for cutting out during the production of a sign or a signboard.
For n’Ice Park we are rendering the full range of marketing works:
– Brand identity development;
– Design of all the printing materials: postcards, leaflets, tickets and cards;
– Design and management of billboards;
– Website development
– Souvenirs design
– Complex internet marketing.
CLEAN AND STYLISH WEBSITEOctober 2016
CLEAN AND STYLISH WEBSITE
Interior design bureau ”United Décor“ is collaboration of Olga Luis and Marina Novikova, talented designers that have really amazing sence of style and the ability to literaly read the minds of customers.
To create a liveable interior, it is necessary to be both: an artist and a craftsman at the same time. The duet of designers managed to find this fragile balance. Designers of United Décor strive to create beautiful space in the unique style, filled in with creative atmosphere, and meet all the customers' expectations and think over whole interior project to every fine detail.
In Great Crew we have carefully analyzed the competitive environment in this industry and discovered that 90% of the websites of interior designers are almost the same and do not differ from each other.
We have allocated a quite large photography on the main page and intentionally left space for the text descriptor. Have placed appropriate slogans that reflect the values of "United Décor" designers.
We have created the website based on understanding of how clients perceive interior designers' websites and what they are used to see in this industry. At the same time we have managed to develop the design that goes beyond standard patterns and to create visual impression that will surely be remembered.
To achieve this we have allocated a quite large photography on the main page and intentionally left space for the text descriptor. It allows a visitor to instantly read out the name of website he or she is viewing.
We have developed the concept of narrative presentation for the project description pages.
The stories of the projects creation are supplemented with the galleries clearly showing each stage of interior design creation.
In 2015 there was only United Decor website in the Russian space of internet who had such design solution for the gallery on their website.
We should also specifically mention the project cotst calculator that solves 2 important goals for our client. The first one is to show the market price segment of the bureau and the second one is to provide the potential clients with the ability to find the product that suits them and to figure out the cost of creating the future interior.
The website is perfectly optimized for all mobile devices.
Have developed convenient content management system for the website and have performed technical optimization for search engines.
IMPRESSIVE WEBSITEOctober 2016
The main organiser of the exhibition “Art Rules”, the company Art-Life Project arranges various international art projects under the auspices of “world through art”, trying to find more effective and clearer points of contact between sophisticated art and society.
The exhibition «Art Rules» presents original artworks from the great European masters of the XV-XVII centuries. The works for extensive exhibition located in the entire Town Hall are provided by private collections from all over the world.
«Art Rules» website was designed for the promotion of this unique exhibition in Tallinn that gathered the rarest masterpieces from private collections.
We have used the design concept provided by the client. Having a high-class qualification in front-end and back-end development, we have implemented the project with all the necessary reworks and improvements in internal as well as external parts.
For the main screen of the website we have used parallax that animates the picture of Pieter Bruegel “The Tower of Babel” and immerses the website visitor in the atmosphere of Medieval art spirit.
The website contains the large amount of graphics and expert information about the exhibited arts. The full list amounts to more than 90 reproductions of a top quality and art history description to them.
Visitors of the website may view each photography of masterpiece in high resolution and familiarize with output data of the pieces as well as description of philosophic ideas of pieces.
We have additionally developed the web-version of the printed catalogue that has been issued when the exhibition was held.
Target audience of the exhibition has been impressed by the distinctiveness of design solutions and the website atmosphere that we managed to create. They have paid much attention to the exhibition and visited it personally.
PROMOTIONAL WEBSITE FOR GALLERIST APPOctober 2016
PROMOTIONAL WEBSITE FOR GALLERIST APP
Promotional website with impressive design and unique navigation layout for the art collection management application.(By the way UX/UI design for this application was also created by the Great Crew).
The website was nominated to the prestigious Awwwards digital award and CSS Design Award.
This project is fourth project for the Art Project company based in Tallinn, Estonia.
As the target audience of this application are the people of Art — who perceives world through the sense of beauty — we carefully extended the idea and dynamism of logo to the design of website. How users can interact with elements and how colours are used throughout the sections: everything is focused on providing complete image and serves the purpose of strengthening of brand presence and recognition.
PRESENTATIONAL WEBSITE FOR WEDDING AGENCYMarch 2017
PRESENTATIONAL WEBSITE FOR WEDDING AGENCY
For Private Secret Agency we we made a full range of activities.
Developed a Private Secret brand platform: defined positioning, revealed strengths, worked out the with rules of communication, the rules of formation of project descriptions and visual style.
Wу studied very precisely the Russian, European and partially American industry. We identify key competitors of agency, formed a detailed profile of the target audience, including those identified range of goods and services, which are interested in Central Asia, so we can understand the context of visual communication picture world of the client. Based on the analysis of field communications worked.
PACKAGING DESIGNMarch 2017
To create visual solutions we have put together two key ideas underlying the product itself: a 100% naturalness and “marine” origin. The naturalness of the design reflects the shape of grass and leaves, and the origin — the movement, the dynamics of the sea waves, emerald tones and visual depth. We have deliberately used the soft and elegant design solutions, on the one hand, to shift the focus overall visual perception of the package hidden in the slogan of provocation, and on the other, to emphasize it on a closer look.
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